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	<title>Rafael Maranon's Blog</title>
	
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	<description>MIT TALENTIA stories</description>
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		<title>MIT Problem-Solvers in The Horn of Africa by Theodore Golfinopoulos</title>
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		<comments>http://www.rafamara.com/blog/problem-solvers-in-the-horn-of-africa-by-theodore-golfinopoulos/#comments</comments>
		<pubDate>Fri, 26 Aug 2011 14:50:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[<span class="image-rss"><a href="http://www.rafamara.com/blog/problem-solvers-in-the-horn-of-africa-by-theodore-golfinopoulos/"><img title="MIT Problem-Solvers in The Horn of Africa by Theodore Golfinopoulos" src="http://www.rafamara.com/blog/wp-content/uploads/2011/08/mit-africa.png" alt="MIT Problem-Solvers in The Horn of Africa by Theodore Golfinopoulos" width="100" height="15" /></a></span><br/>Aug 21, 2011 Problem-Solvers: The Horn of Africa Needs You Right now, there is a famine in East Africa, and especially in the Horn of Africa, a region of the world covering territory in Ethiopia, Djibouti, Eritrea, and Somalia.  Conditions in Somalia are particularly dire.  It is a fact that many thousands of people have [...]]]></description>
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<td>Aug 21, 2011
<h3>Problem-Solvers: The Horn of Africa Needs You</h3>
Right now, there is a famine in East Africa, and especially in the Horn of Africa, a region of the world covering territory in Ethiopia, Djibouti, Eritrea, and Somalia.  Conditions in Somalia are particularly dire.  It is a fact that many thousands of people have died of starvation, with children comprising a large fraction of the grim toll.  International aid organizations are working heroically to combat the famine, while refugees exhibit heroism and resilience in their flight toward help.

But the present surge in international aid is a short-term response to a long-term problem in a region which has seen terrible famines before.  The drought, which has precipitated this most recent episode, is not the only enemy.  Indeed, the refugee camps set up in Kenya, Ethiopia, and elsewhere, now overflowing, were already filled even before the current crisis.  There are basic challenges in the Horn of Africa, related to infrastructure, education, health, and regional politics, which must be addressed if a lasting solution is to be found.

Here at MIT, we pride ourselves on being problem-solvers.  No doubt readers of this blog are also problem solvers, probably with an idealistic bent.  For those who are interested in turning empathy into action, here is a bit more information about the situation, since the first step in treating the disease is identifying the cause:

A recent article from the BBC reporting from a refugee camp in Kenya: <a href="http://www.bbc.co.uk/news/uk-14481103">http://www.bbc.co.uk/news/uk-14481103</a>

An excellent interview with Harvard Professor Robert Paarlberg describing the decline in US contribution to long-term development projects in Africa, and particularly in the Horn of Africa <a href="http://www.npr.org/2011/08/14/139620268/helping-africa-grow-its-own-food-a-declining-effort">http://www.npr.org/2011/08/14/139620268/helping-africa-grow-its-own-food-a-declining-effort</a>

MIT students interesting in learning techniques to contribute to development efforts in the region might find helpful courses offered by the Department of Urban Studies and Planning (Course 11), including 11.701: Introduction to International Development and Planning (OCW: <a href="http://ocw.mit.edu/courses/urban-studies-and-planning/11-701-introduction-to-international-development-planning-fall-2010/index.htm">http://ocw.mit.edu/courses/urban-studies-and-planning/11-701-introduction-to-international-development-planning-fall-2010/index.htm</a>).

Another excellent academic resource at MIT is D-Lab - read more about the wonderful work done by this group, and ways to get involved, at their website here: <a href="http://d-lab.mit.edu/">http://d-lab.mit.edu/</a> And for those interested in contributing to (or seeking employment with) aid organizations:

1. <a href="http://www.mercycorps.org/">Mercy Corps</a> is one organization which addresses both short- and long-term issues, particularly those relevant to small-scale farmers in the region.  Here is a description of some of their work: <a href="http://www.mercycorps.org/countries/ethiopia">http://www.mercycorps.org/countries/ethiopia</a> <a href="http://www.mercycorps.org/hornofafricahungercrisis">http://www.mercycorps.org/hornofafricahungercrisis</a> <a href="http://www.mercycorps.org/countries/somalia">http://www.mercycorps.org/countries/somalia</a>

2. Another group is <a href="http://www.acdivoca.org/">ACDI/VOCA</a> (Agricultural Cooperative Development International/Volunteers in Overseas Cooperative Assistance) - they list their projects in Africa here <a href="http://www.acdivoca.org/852571DC00681414/ID/ourwork_africa">http://www.acdivoca.org/852571DC00681414/ID/ourwork_africa</a>

There are many other excellent institutions seeking to help people in the Horn succeed - if you would like to write about them, please add a comment below.

I’d also like to plug the excellent work of a graduate student currently in Norway, on the subject of machine translation of the Somali language - check out his blog here<a href="http://donchaknow.com/blog/tags/somali/">http://donchaknow.com/blog/tags/somali/</a> (If you’re interested in contributing to machine translation efforts, then drop a line via a comment below.)

This blog has a small voice, but it joins a large chorus shouting for responsible action.  Remembering, of course, as the cliche goes, actions speak louder than words.</td>
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		<title>Social Games – Zynga in Facebook and Sega in Video Arcade</title>
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		<comments>http://www.rafamara.com/blog/social-games-zynga-in-facebook-and-sega-in-video-arcade/#comments</comments>
		<pubDate>Sat, 23 Apr 2011 19:50:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Collaboration]]></category>
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		<guid isPermaLink="false">http://www.rafamara.com/blog/?p=288</guid>
		<description><![CDATA[<span class="image-rss"><a href="http://www.rafamara.com/blog/social-games-zynga-in-facebook-and-sega-in-video-arcade/"><img title="Social Games &#8211; Zynga in Facebook and Sega in Video Arcade" src="http://www.rafamara.com/blog/wp-content/uploads/2011/04/farmville-city-ville-mit-facebook1.png" alt="Social Games &#8211; Zynga in Facebook and Sega in Video Arcade" width="100" height="11" /></a></span><br/>I have recently made a brief immersion into the social games developed by Zynga.  FarmVille and Cityville are the most popular one. More than 60 millions of Facebook's users play this game everyday around the world. I have to admit that last week was my first time playing Farmville. I have been among the first four millions Facebook [...]]]></description>
			<content:encoded><![CDATA[<span class="image-rss"><a href="http://www.rafamara.com/blog/social-games-zynga-in-facebook-and-sega-in-video-arcade/"><img title="Social Games &#8211; Zynga in Facebook and Sega in Video Arcade" src="http://www.rafamara.com/blog/wp-content/uploads/2011/04/farmville-city-ville-mit-facebook1.png" alt="Social Games &#8211; Zynga in Facebook and Sega in Video Arcade" width="100" height="11" /></a></span><br/><p style="text-align: left;">I have recently made a brief immersion into the social games developed by <a href="http://www.google.com/url?sa=t&amp;source=web&amp;cd=1&amp;ved=0CCkQFjAA&amp;url=http%3A%2F%2Fwww.zynga.com%2F&amp;ei=RRCzTdO8JqW_twexr-mkDg&amp;usg=AFQjCNE-T4T0qQ_BGQj0t8GvYdrUVP4qpg" target="_blank">Zynga</a>.  FarmVille and Cityville are the most popular one. More than <a href="http://www.appdata.com/devs/10-zynga" target="_blank">60 millions of Facebook's users</a> play this game everyday around the world.</p>
<img class="aligncenter size-full wp-image-296" title="farmville city ville mit facebook" src="http://www.rafamara.com/blog/wp-content/uploads/2011/04/farmville-city-ville-mit-facebook1.png" alt="" width="659" height="77" />
<p style="text-align: center;"><a href="http://www.rafamara.com/blog/wp-content/uploads/2011/04/video-game-mit-zynga-facebook1.jpg"><img class="aligncenter size-large wp-image-304" title="video game mit zynga facebook" src="http://www.rafamara.com/blog/wp-content/uploads/2011/04/video-game-mit-zynga-facebook1-1024x375.jpg" alt="" width="500" /></a></p>
I have to admit that last week was my first time playing Farmville. I have been among the first four millions Facebook lead users when I joined in August 2005 while attending <a href="http://www.rowan.edu/colleges/engineering/programs/electricalcomputer/prospective/gradprogram.html" target="_blank">Rowan University</a>, NJ. Also I have contributed to increase adoption of Facebook among my network in Europe (the German copy<a href="http://www.rafamara.com/blog/wp-content/uploads/2011/04/Facebook-User-Growth-Chart-Rafael-maranon-MIT-Blog2.png"><img class="alignright size-thumbnail wp-image-299" title="Facebook-User-Growth-Chart-Rafael maranon MIT Blog" src="http://www.rafamara.com/blog/wp-content/uploads/2011/04/Facebook-User-Growth-Chart-Rafael-maranon-MIT-Blog2-150x150.png" alt="" width="100" /></a><a href="http://www.google.com/url?sa=t&amp;source=web&amp;cd=1&amp;ved=0CCUQFjAA&amp;url=http%3A%2F%2Fwww.studivz.net%2F&amp;ei=bxCzTcyYLaW_twezr-mkDg&amp;usg=AFQjCNEAqCuTP-0gUQPSuAi7lss5UutBcA" target="_blank"> StudiVZ</a> never convinced me, and the Spanish <a href="http://www.google.com/url?sa=t&amp;source=web&amp;cd=1&amp;ved=0CCUQFjAA&amp;url=http%3A%2F%2Fwww.tuenti.com%2F&amp;ei=hhCzTY2kHZSutgfcmMmjDg&amp;usg=AFQjCNFTo5HvodrrfBb3PX7c4IwC1wheKw" target="_blank">Tuenti</a> did not allow me to interact to my international network of friends). However, I am asking myself: why a $800M company like Zynga that has been running since January 2007 and has engaged almost a 10% of the Facebook population did not engaged me as well?

I consider myself a videogame person, and social as well. In fact, I grew up in <a title="Cartaya" href="http://en.wikipedia.org/wiki/Cartaya" target="_blank">my hometown</a> in south Spain,  playing at home  in the early 80's the <a title="Atari's Home Pong console" href="#atari">Pong Console</a> and later the <a title="Atari 2600 Jr." href="http://en.wikipedia.org/wiki/Atari_2600" target="_blank">Atari 2006 Jr</a>, and also socializing with school friends while competing to get the battle records in<a href="http://www.rafamara.com/blog/wp-content/uploads/2011/04/atari-rafael-maranon-mit1.jpg"><img class="alignright size-thumbnail wp-image-298" title="atari rafael maranon mit" src="http://www.rafamara.com/blog/wp-content/uploads/2011/04/atari-rafael-maranon-mit1-150x150.jpg" alt="" width="100" /></a> Arcade games such as<a href="#green"> Green Beret</a>,<a href="#tetris"> Tetris</a>,  <a href="#golden">Golden Axe</a>, <a href="#master">Kung-Fu Master</a>, <a href="#outrun">OutRun</a>, <a href="#dragon">Double Dragon</a>, etc. Although we also played with traditional social games such as table football, spinning top and pinball, my generation was in loved with the new video interaction.

Most probably this lack of adoption of new social games in certain demographic groups is because companies on this industry underestimate the power of social technology to change human behavior. I would pay more than $50 a month if a company provides me with a social game that help me to improve my Russian, German and Chinese languages skills. If, beside allowing me to interact with other people having fun and updated information about my network, those social educational games help me to improve my health habits (see <a href="http://www.dailyfeats.com/" target="_blank">Dailyfeat</a> or <a href="http://www.medhelp.org/" target="_blank">Medhelp</a>) or professional growth, I will pay even more (or maybe my employer will pay for it!)
<p style="text-align: center;"><img class="size-full wp-image-300 aligncenter" title="medhelp dailyfeat mit rafael maranon" src="http://www.rafamara.com/blog/wp-content/uploads/2011/04/medhelp-dailyfeat-mit-rafael-maranon.png" alt="" width="618" height="74" /></p>
Technology has changed the way we socialize, and now that Facebook is on its way to be soon bigger than Boeing, it is time to consider this kind of human interaction very seriously. Society has already changed the way indiduals have fun by using social technologies. How much time we are going to wait to prepare our educational systems and organizations in order to change the way we learn and work?

If during the 20th century technology assisted our muscles (energy, transportation and architecture are already achieved challenges), I am convinced that during the 21st century technology will assist mainly our brain: <a title="Cisco's John Chambers on Collaboration" href="http://www.youtube.com/watch?v=o1SXDMcPZ4A&amp;feature=share" target="_blank">Social Technology</a> for<a title="MIT Professor Tom Malone: New technologies change essence of organizations" href="http://techtv.mit.edu/videos/11449-tom-malone-new-technologies-change-essence-of-organizations" target="_blank"> collaboration</a> has already taken off!
<p style="text-align: left;">... I forgot to mention that the arcade game <strong><a href="http://en.wikipedia.org/wiki/City_Connection" target="_blank">City Connection</a></strong> changed completely my life when I was 7 years old: since then I always wanted to travel around the world and learn about great cities, people and cultures! <em>Enjoy recalling those video games that shaped our life... and think about what kind of tools need the kids of today </em></p>
<a name="city"></a>
<strong>City Connection:</strong>

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<a name="tetris"></a>
<strong>Tetris:</strong>
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<a name="green"></a>
<strong>GREEN BERET:</strong>

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<a name="golden"></a>
<strong>Golden Axe:</strong>

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<a name="master"></a>
<strong>Kung-Fu Master:
</strong>
<object width="480" height="390"><param name="movie" value="http://www.youtube.com/v/Il24F1_TBao?fs=1&amp;hl=en_US" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed type="application/x-shockwave-flash" width="480" height="390" src="http://www.youtube.com/v/Il24F1_TBao?fs=1&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object>

<a name="dragon"></a>
<strong>Double Dragon:</strong>

<object width="480" height="390"><param name="movie" value="http://www.youtube.com/v/S0-2xhQAO9k?fs=1&amp;hl=en_US" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed type="application/x-shockwave-flash" width="480" height="390" src="http://www.youtube.com/v/S0-2xhQAO9k?fs=1&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object>

<a name="outrun"></a>
<strong>OutRun:</strong>

<object width="480" height="390"><param name="movie" value="http://www.youtube.com/v/pZmnMgjEgeQ?fs=1&amp;hl=en_US" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed type="application/x-shockwave-flash" width="480" height="390" src="http://www.youtube.com/v/pZmnMgjEgeQ?fs=1&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object>

<a name="atari"></a>
<strong>Atari's Home Pong console:</strong>

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		<media:content url="http://feedproxy.google.com/~r/rafaelmaranon/~5/0vrv9mBMsZo/9rw_kfUwMNI" fileSize="1082" type="application/x-shockwave-flash" /><itunes:explicit>no</itunes:explicit><itunes:subtitle> I have recently made a brief immersion into the social games developed by Zynga.  FarmVille and Cityville are the most popular one. More than 60 millions of Facebook's users play this game everyday around the world. I have to admit that last week was my </itunes:subtitle><itunes:summary> I have recently made a brief immersion into the social games developed by Zynga.  FarmVille and Cityville are the most popular one. More than 60 millions of Facebook's users play this game everyday around the world. I have to admit that last week was my first time playing Farmville. I have been among the first four millions Facebook [...]</itunes:summary><itunes:keywords>Collaboration, Human Behaviour, Learning, Social Games, arcade, atari, cisco, cityville, dailyfeat, Facebook, farmville, game, human behaviour, medhelp, Sega, video, Zynga</itunes:keywords><feedburner:origLink>http://www.rafamara.com/blog/social-games-zynga-in-facebook-and-sega-in-video-arcade/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/rafaelmaranon/~5/0vrv9mBMsZo/9rw_kfUwMNI" length="1082" type="application/x-shockwave-flash" /><feedburner:origEnclosureLink>http://www.youtube.com/v/9rw_kfUwMNI?fs=1&amp;amp;hl=en_US</feedburner:origEnclosureLink></item>
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		<title>SDMs launch MIT Social Media Club</title>
		<link>http://feedproxy.google.com/~r/rafaelmaranon/~3/E8KhR3VYCec/</link>
		<comments>http://www.rafamara.com/blog/sdms-launch-mit-social-media-club/#comments</comments>
		<pubDate>Thu, 31 Mar 2011 23:23:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.rafamara.com/blog/?p=274</guid>
		<description><![CDATA[<span class="image-rss"><a href="http://www.rafamara.com/blog/sdms-launch-mit-social-media-club/"><img title="SDMs launch MIT Social Media Club" src="http://www.rafamara.com/blog/wp-content/uploads/2011/03/rafael-maranon-mit-social-media2.jpg" alt="SDMs launch MIT Social Media Club" width="100" height="74" /></a></span><br/>By Rafael Marañón-Abreu, SDM’10, and Azamat Abdymomunov, SDM’10. This article was published in the MIT SDM Pulse, Spring 2011 Editor’s note: Rafael Marañón-Abreu and Azamat Abdymomunov founded the MIT Social Media Club in September 2010. As of this writing, the club has 70 active members, including MIT students, faculty, and staff MIT’s System Design and Management [...]]]></description>
			<content:encoded><![CDATA[<span class="image-rss"><a href="http://www.rafamara.com/blog/sdms-launch-mit-social-media-club/"><img title="SDMs launch MIT Social Media Club" src="http://www.rafamara.com/blog/wp-content/uploads/2011/03/rafael-maranon-mit-social-media2.jpg" alt="SDMs launch MIT Social Media Club" width="100" height="74" /></a></span><br/><strong>By Rafael Marañón-Abreu, SDM’10, and Azamat Abdymomunov, SDM’10. </strong>This article was published in the <a title=" The newsletter of the Massachusetts Institute of Technology System Design and Management Progra" href="http://sdm.mit.edu/docs/sdm_pulse_spring_2011.pdf" target="_blank"><em>MIT SDM Pulse</em>, Spring 2011</a>

<em>Editor’s note: <a title="Rafael Marañón-Abreu's research includes system thinking, social networks for organization development, software process improvement and the management of labor migration. Early in his career, he served in software projects at the United Nations Headquarters, in operations at the Spanish Consulate in Moscow, and also worked as a product marketing manager launching the open source premier Voice Over IP product -VOIP Futura." href="http://maranon.mit.edu/" target="_blank">Rafael Marañón-Abreu</a> and <a title="KnowledgeMap: Blog by Azamat Abdymomunov" href="http://www.abdimom.com/" target="_blank">Azamat Abdymomunov</a> founded the MIT Social Media Club in September 2010. As of this writing, the club has 70 active members, including MIT students, faculty, and staff</em>

MIT’s System Design and Management Program (<a title="Cosponsored by MIT's School of Engineering and the MIT Sloan School of Management, the System Design and Management (SDM) master's program in engineering and management educates mid-career professionals to lead effectively and creatively by using systems thinking to solve large-scale, complex challenges in product design, development, and innovation." href="http://sdm.mit.edu/" target="_blank">SDM</a>) has not only provided the advantages that we expected from a world-class program in engineering and management—it has also given us the opportunity tlearn about emerging technologies that can help people, corporations, and government work more effectively. Within this realm, social media stood out for us as an area worth further exploration.



We cofounded the <a title="The MIT Social Media Club’s purpose is to explore and understand social media; to study its development and dynamics; and to shape the future of social networks by creating a collaborative platform and environment within the MIT community." href="http://socialmedia.mit.edu/" target="_blank">MIT Social Media Club</a> to build connections with others at SDM and across the Institute and work collectively to understand the newest channels of communication—from communities such as Facebook and LinkedIn to blogs, Twitter feeds, and YouTube. As mid-career professionals returning to university, we believed that it was important to investigate social media and understand how to put them to work for individuals and organizations. We were surprised to learn that there was no social media club at MIT, so we decided to start one. We believed this could help us maximize our education and share past and present thoughts and experiences, while visualizing and creating our individual futures and simultaneously giving back to SDM and the MIT communities.

Founding the MIT Social Media Club was hard work, but applying many of the concepts we learned in our SDM courses helped us to execute this exciting startup. For example, our lessons from classes in system architecture, systems thinking, technology strategy, and project management helped us to look at how social media functions in the contemporary environment.

We discovered that social media is not only useful for job hunting, but can help us better understand the dynamics among talented people in an organization, as well as how learning teams are constituted and flourish. We believe it can offer a competitive advantage in global business, help governments reinvent themselves, and help academics expand and evolve their capacity for teaching and research.

In the MIT Social Media Club, we encourage our members—including PhD, master’s, and Sloan students, as well as others at MIT—to understand and get handson experience using social media tools and to explore how they can be used to close the gap between an organization’s senior leaders, front-line employees, partner companies, customers, and other stakeholders. In the same way, social media can be used to build bridges between faculty members and students, and among researchers from different universities and countries.

Already we have come up with a couple of frameworks that we used in teaching an Independent Activities Period course this past<a href="http://www.rafamara.com/blog/20-lessons-in-social-media-from-mit/" target="_blank"><img class="alignright" title=" ESD.942 Social Media: Trust, Information Seeking &amp; Systems Innovation in the Digital Age. " src="http://www.rafamara.com/blog/wp-content/uploads/2011/01/IMG_2945BW-1-300x216.jpg" alt=" ESD.942 Social Media: Trust, Information Seeking &amp; Systems Innovation in the Digital Age. " width="240" height="173" /></a> January,<a title="Subject focuses on understanding the impact of social media and underlying social networks on public trust, individual decision-making and systems innovation. Cases will include examination of social media as a research tool and its influence on individual information seeking behaviors and the changing nature of advice in healthcare, financial services, selected other domains and collaborative innovation across business and government." href="http://www.rafamara.com/blog/20-lessons-in-social-media-from-mit/" target="_blank"> ESD.942 Social Media: Trust, Information Seeking &amp; Systems Innovation in the Digital Age</a>. This class was sponsored by <a title="JOSEPH F. COUGHLIN is Director of the Massachusetts Institute of Technology AgeLab. His research focuses on how the convergence of demographic change and technology will drive innovation in business and government. Dr. Coughlin teaches strategic management and policy innovation in MIT's Engineering Systems Division. He speaks, consults and collaborates with governments and businesses worldwide." href="http://www.disruptivedemographics.com/" target="_blank">Dr. Joseph Coughlin</a>, director of the <a title="The MIT AgeLab was created in 1999 to invent new ideas and creatively translate technologies into practical solutions that improve people’s health and enable them to “do things” throughout the lifespan. Equal to the need for ideas and new technologies is the belief that innovations in how products are designed, services are delivered, or policies are implemented are of critical importance to our quality of life tomorrow." href="http://agelab.mit.edu/" target="_blank">MIT AgeLab</a>, who led the first multidisciplinary research program created to understand the behavior of the 45+ population, including how the older population makes decisions using social media.

Although still very new, the MIT Social Media Club has held several successful events, including workshops on <a title="Brainstorming meeting on how to increase your digital footprint " href="http://socialmedia.mit.edu/brainstorming-meeting-on-how-to-increase-your-digital-footprint-video/" target="_blank">how to increase your digital footprint</a> and how to <a title=" Google &amp; MIT Workshop on using social media in recruiting" href="http://www.rafamara.com/blog/mit-workshop-with-google-on-using-social-media-in-recruiting/" target="_blank">use social media in a job search</a>. This spring we’re planning a series of social media research tours, which will allow club members to visit different departments and labs at MIT and elsewhere to explore how social media are being used in the workplace.

<a href="http://www.rafamara.com/blog/google-mit-workshop-on-using-social-media-in-recruiting/"><img class=" alignleft" title="Google &amp; MIT Workshop on using social media in recruiting" src="http://web.mit.edu/newsoffice//images/article_images/20101102182951-1.jpg" alt="Google &amp; MIT Workshop on using social media in recruiting" width="200" height="150" /></a>

We would like to extend an invitation to SDM industry partners to get involved. For more information, visit the MIT Social Media Club online at <a title="to shape the future of social networks" href="http://socialmedia.mit.edu" target="_blank">socialmedia.mit.edu</a>

<img class="alignright" title="to shape the future of social networks" src="http://socialmedia.mit.edu/wp-content/uploads/2010/09/logo-social-media-club1.jpg" alt="to shape the future of social networks" width="150" height="97" />

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		<media:content url="http://feedproxy.google.com/~r/rafaelmaranon/~5/31lRsSc2GUQ/sdm_pulse_spring_2011.pdf" fileSize="509769" type="application/pdf" /><itunes:explicit>no</itunes:explicit><itunes:subtitle> By Rafael Marañón-Abreu, SDM’10, and Azamat Abdymomunov, SDM’10. This article was published in the MIT SDM Pulse, Spring 2011 Editor’s note: Rafael Marañón-Abreu and Azamat Abdymomunov founded the MIT Social Media Club in September 2010. As of this writi</itunes:subtitle><itunes:summary> By Rafael Marañón-Abreu, SDM’10, and Azamat Abdymomunov, SDM’10. This article was published in the MIT SDM Pulse, Spring 2011 Editor’s note: Rafael Marañón-Abreu and Azamat Abdymomunov founded the MIT Social Media Club in September 2010. As of this writing, the club has 70 active members, including MIT students, faculty, and staff MIT’s System Design and Management [...]</itunes:summary><itunes:keywords>Facebook, Innovation, Leadership, MIT, MIT SDM, Social Media, Startup, System Design and Management, System Thinking, Twitter, agelab, Alumni, club, digital footprint, esd.942, IAP, Industry, linkedin, project management, SDM, social networks, Students, technology strategy, twitter, Workshop</itunes:keywords><feedburner:origLink>http://www.rafamara.com/blog/sdms-launch-mit-social-media-club/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/rafaelmaranon/~5/31lRsSc2GUQ/sdm_pulse_spring_2011.pdf" length="509769" type="application/pdf" /><feedburner:origEnclosureLink>http://sdm.mit.edu/docs/sdm_pulse_spring_2011.pdf</feedburner:origEnclosureLink></item>
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		<title>Verizon and Coca-Cola Perspectives on Enterprise Transformation</title>
		<link>http://feedproxy.google.com/~r/rafaelmaranon/~3/SPAtl0a0l_0/</link>
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		<pubDate>Thu, 10 Mar 2011 23:33:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Enterprise transformation]]></category>
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		<guid isPermaLink="false">http://www.rafamara.com/blog/?p=264</guid>
		<description><![CDATA[<br />
<b>Warning</b>:  getimagesize(http://incose.mit.edu/wp-content/uploads/2011/03/Enterprise-Transformation-MIT.png) [<a href='function.getimagesize'>function.getimagesize</a>]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found
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<span class="image-rss"><a href="http://www.rafamara.com/blog/verizon-and-coca-cola-perspectives-on-enterprise-transformation/"><img title="Verizon and Coca-Cola Perspectives on Enterprise Transformation" src="http://incose.mit.edu/wp-content/uploads/2011/03/Enterprise-Transformation-MIT.png" alt="Verizon and Coca-Cola Perspectives on Enterprise Transformation" width="0" height="100" /></a></span><br/>This morning the MIT’s Center for Technology, Policy, and Industrial Development (CTPID),in collaboration with the new Journal of Enterprise Transformation (JET),  featured enterprise transformation thought leaders who shared their insights on leading and sustaining transformation efforts. Keynote speakers Prof. Michael D. Oliff, Author of the Transformation In The Age of Turbulence, and Mr. Anthony J. (Tony) DiMaso, Vice [...]]]></description>
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<span class="image-rss"><a href="http://www.rafamara.com/blog/verizon-and-coca-cola-perspectives-on-enterprise-transformation/"><img title="Verizon and Coca-Cola Perspectives on Enterprise Transformation" src="http://incose.mit.edu/wp-content/uploads/2011/03/Enterprise-Transformation-MIT.png" alt="Verizon and Coca-Cola Perspectives on Enterprise Transformation" width="0" height="100" /></a></span><br/>This morning the MIT’s <a title="Center for Technology, Policy, and Industrial Development (CTPID)" href="http://web.mit.edu/ctpid/www/" target="_blank">Center for Technology, Policy, and Industrial Development (CTPID)</a>,in collaboration with the new <a title="Journal of Enterprise Transformation (JET) " href="http://lean.mit.edu/index.php?option=com_content&amp;view=article&amp;id=940&amp;Itemid=874" target="_blank">Journal of Enterprise Transformation (JET)</a>,  featured enterprise transformation thought leaders who shared their insights on leading and sustaining transformation efforts.

<a href="http://incose.mit.edu/wp-content/uploads/2011/03/Enterprise-Transformation-MIT.png"></a>

<img class="alignright" title="Enterprise Transformation MIT" src="http://incose.mit.edu/wp-content/uploads/2011/03/Enterprise-Transformation-MIT.png" alt="" width="200" height="151" />

Keynote speakers <a title="Michael Oliff Michael Oliff is the author of the recently published book, Transformation in the Age of Turbulence. Oliff was formerly a professor and the director of the School of Management at the University of Texas at Dallas, a professor and the direct" href="http://www.amazon.com/Hacker-Hero-Twelve-Months/dp/0967158907" target="_blank">Prof. Michael D. Oliff</a>, Author of the Transformation In The Age of Turbulence, and <a href="http://www.iienet2.org/ETconference/details.aspx?id=24332" target="_blank">Mr. Anthony J. (Tony) DiMaso</a>, Vice President of Corporate Strategy &amp; Development at Verizon, addressed a multidisciplinary audience at MIT’s Sloan School of Management on the topic of Enterprise Transformation.

Dr. Oliff delighted us with a very passionate speech on the importance of fostering a corporate “stretch culture” that supports taking big steps in culture change and business process improvement while maintaining a sense of customer satisfaction.  Next, Mr. Dimaso provided deep insight into Verizon’s corporate strategy for growth through value creation in the fast changing and highly competitive wireless market environment served by the Telecom industry. The dynamics associate with organic growth and talent management as part of the transformation process, sounds as an interesting topic that Mr. Dimaso pointed out during his participation on this event.

During the panel discussion, moderated by<a href="http://esd.mit.edu/Faculty_Pages/carroll/carroll.htm" target="_blank"> John S. Carroll</a>, Co-Director Lean Advancement Initiative (<a href="http://lean.mit.edu/" target="_blank">LAI</a>), we were inspired by <a href="http://www.business.txstate.edu/businessleadershipweek/speakers.html" target="_blank">Mr. John Oehlke</a>, Vice President of Business Transformation at Coca-Cola North America. Mr. Oehlke related an early goal of Coca-Cola company, to keep Coke “within an arm’s reach of desire.”  While expanding internationally in early of 20th century, Coca-Cola company strove to allow US troops to keep enjoying the soda while on missions abroad.  Now, in order to keep on the leadership of the market, the company experienced important transformation while maintaining that same core mission of easy access to their myriad product line. However, in my opinion, the same value persists of delighting their customers, whether with Coke or with bottled water.

Providing academic insights to the panel, <a title="Deborah Nightingale Professor of the Practice of Aeronautics and Astronautics and Engineering Systems Co-Director, Lean Advancement Initiative" href="http://esd.mit.edu/Faculty_Pages/nightingale/nightingale.htm" target="_blank">Prof. Deborah Nightingale</a>, Director Center for Technology, Policy and Industrial Development (CTPID) at MIT, spoke on the utility that a framework based on -ilities (very similar to the one we study in our course <a href="https://stellar.mit.edu/S/course/ESD/sp11/ESD.38/" target="_blank">16.855/ESD.38 Enterprise Architecting</a>) brings to execution of concept generation and selection of the potential change targets in a enterprise transformation process.  All of which begins with corporate strategy in a transformation in order to avoid diminishing return.

Keeping customers satisfaction high while their values are constantly changing is a challenge for many organizations. The ability to architect the change by having a proper assessment of the current view, by projecting the desired goal and evaluating potential options is something that corporations must practice in order to keep their business units constantly learning.

I am very interested to keep learning about how Enterprise Architecture can enable companies to capitalize on opportunities during recession.  Definitely I am still exploring how <a title="The Dynamics of Circular Migration in Southern Europe: An Example of Social Innovation" href="http://www.rafamara.com/blog/the-dynamics-of-circular-migration-in-southern-europe-an-example-of-social-innovation/" target="_blank">system dynamics</a> and a better understanding of <a title="ESD.942 Social Media: Trust, Information Seeking &amp; Systems Innovation in the Digital Age" href="http://www.rafamara.com/blog/esd-942-social-media-trust-information-seeking-systems-innovation-in-the-digital-age/" target="_blank">social media</a> tools empowers employees, customers, and transformation leaders to facilitate the enterprise transformation.

&nbsp;

<em>- Thanks to <a title="SDM Fellow 2011" href="http://www.linkedin.com/in/victorpiper" target="_blank">Victor Piper</a> for the edition of this blog post. Check <a title="Response to Perspectives on Enterprise Transformation by CTPID &amp; JET" href="http://victor.mit.edu/response-to-perspectives-on-enterprise-transformation-by-ctpid-jet/" target="_blank">Victor's blog</a> for his comments about the event.</em>

&nbsp;

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<p style="text-align: center;">Moderator:</p>
<p style="text-align: center;"><strong>Prof. John Carroll</strong> Co-Director Lean Advancement Initiative (LAI)</p>
<p style="text-align: center;">Panelists:</p>
<p style="text-align: center;"><strong>Anthony J. (Tony) DiMaso</strong> Vice President Corporate Strategy &amp; Development Verizon</p>
<p style="text-align: center;"><strong>John Oehlke</strong> Vice President Business Transformation Coca-Cola North America</p>
<p style="text-align: center;"><strong>Prof. Michael D. Oliff</strong> Author Transformation In The Age of Turbulence</p>
<p style="text-align: center;"><strong>Prof. Deborah Nightingale</strong> Director Center for Technology, Policy and Industrial Development (CTPID)</p>
<p style="text-align: center;"><strong>Date:	    Thursday,	  March	  10,	  2011 Time:	    9:30	  a.m.	  to	  12:00	  p.m. Loca on:  E51-­‐325</strong></p>
<p style="text-align: center;">&nbsp;</p>
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		<title>Workshop: Your very own MIT domain blog</title>
		<link>http://feedproxy.google.com/~r/rafaelmaranon/~3/6Qb7BHrKMSo/</link>
		<comments>http://www.rafamara.com/blog/workshop-your-very-own-mit-domain-blog/#comments</comments>
		<pubDate>Fri, 18 Feb 2011 21:42:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Innovation]]></category>

		<guid isPermaLink="false">http://www.rafamara.com/blog/?p=255</guid>
		<description><![CDATA[<span class="image-rss"><a href="http://www.rafamara.com/blog/workshop-your-very-own-mit-domain-blog/"><img title="Workshop: Your very own MIT domain blog" src="http://www.rafamara.com/blog/wp-content/uploads/2011/02/42-2011-02-18-02.34.jpg" alt="Workshop: Your very own MIT domain blog" width="100" height="76" /></a></span><br/>Set up your MIT domain blog and configure WordPress blog. Learn blogging best practice Thank you very much all of you for attending today our Workshop: Your very own MIT domain blog. Congratulations to all of you: Today MIT has more than 25 new bloggers sharing owns experiences! Special thanks to Victor Piper, new Chair [...]]]></description>
			<content:encoded><![CDATA[<span class="image-rss"><a href="http://www.rafamara.com/blog/workshop-your-very-own-mit-domain-blog/"><img title="Workshop: Your very own MIT domain blog" src="http://www.rafamara.com/blog/wp-content/uploads/2011/02/42-2011-02-18-02.34.jpg" alt="Workshop: Your very own MIT domain blog" width="100" height="76" /></a></span><br/><em>Set up your MIT domain blog and configure WordPress blog. Learn blogging best practice </em>

<a href="http://www.rafamara.com/blog/wp-content/uploads/2011/02/Workshop-your-own-mit-domain-blog.pdf"><img class="alignright size-full wp-image-257" style="float: right; border: 0px initial initial;" title="workshop best practice blogging mit domain scripts" src="http://www.rafamara.com/blog/wp-content/uploads/2011/02/42-2011-02-18-02.34.jpg" alt="" width="220" height="169" /></a>

Thank you very much all of you for attending today our <a href="http://socialmedia.mit.edu/workshop-your-very-own-mit-domain-blog/" target="_blank">Workshop: Your very own MIT domain blog</a>. Congratulations to all of you: Today MIT has more than 25 new bloggers sharing owns experiences!

Special thanks to <a title=" Chair of the Industrial Relations Committee (IRC) at the System Design and Management (SDM) Program at MIT" href="http://www.linkedin.com/in/victorpiper" target="_blank">Victor Piper</a>, new Chair of the Industrial Relations Committee (IRC) at the System Design and Management (<a title="System Design and Management Program" href="http://sdm.mit.edu/" target="_blank">SDM</a>) Program at MIT for taking the lead to organize the event. Thank also to the<a title="The MIT Social Media Club’s purpose is to explore and understand social media; to study its development and dynamics; and to shape the future of social networks by creating a collaborative platform and environment within the MIT community." href="http://socialmedia.mit.edu/" target="_blank"> MIT Social Media club</a> for the co-sponsorship of the workshop. Thank to <a href="http://www.linkedin.com/in/almossawi" target="_blank">Ali Almossawi</a> and <a title="A Brazilian undergraduate visiting student at MIT shares his experiences, ideas and projects." href="http://braulio.mit.edu/bpf/" target="_blank">Braulio Fernandes</a> for their valuable help assisting participants.

As promised, find here the link to today's workshop <a href="http://www.rafamara.com/blog/wp-content/uploads/2011/02/Workshop-your-own-mit-domain-blog.pdf" target="_blank">Presentation (pdf)</a> and also <a href="https://picasaweb.google.com/113076515443954920294/ESD942MITDomain#slideshow/5564100252103686594" target="_blank">Screenshot for blog installation at MIT Server</a>.
<p style="text-align: center;">&nbsp;</p>

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I am very concern that some of you did not finalize the installation because some possible conflicts in the MIT server due to many request at the same time, but I hope you could follow the steps and finalize at home.

In order to assist you with the completion of the installation and also to follow up our workshop using social media I have created a <a href="http://www.facebook.com/home.php?sk=group_202039286473511&amp;notif_t=group_r2j" target="_blank">Facebook group</a>. Please join us, and post your new blog URL so we can all add to our blogroll, and also start reading and learning from your blog posts!

------------
<div id="_mcePaste">Event: Workshop: Your very own MIT domain blog</div>
<strong>When</strong>: Friday, February 18 · 4:00pm - 5:00pm

<strong> Where:</strong> MIT 1-390

Consider this very worthwhile investment in knowledge, network, and brand building.

Bring your computer and MIT certificate installed

IMPORTANT - For planning purposes if you will attend on Friday please signup <a href="https://signup.mit.edu/BlogShop" target="_blank">here</a>

Event co-sponsored by <a href="http://sdm.mit.edu/" target="_blank">SDM</a> IRC and <a href="http://socialmedia.mit.edu/" target="_blank">Social Media Club</a>

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		<media:content url="http://feedproxy.google.com/~r/rafaelmaranon/~5/DZ87oHefVoE/Workshop-your-own-mit-domain-blog.pdf" fileSize="802021" type="application/pdf" /><itunes:explicit>no</itunes:explicit><itunes:subtitle> Set up your MIT domain blog and configure WordPress blog. Learn blogging best practice Thank you very much all of you for attending today our Workshop: Your very own MIT domain blog. Congratulations to all of you: Today MIT has more than 25 new bloggers </itunes:subtitle><itunes:summary> Set up your MIT domain blog and configure WordPress blog. Learn blogging best practice Thank you very much all of you for attending today our Workshop: Your very own MIT domain blog. Congratulations to all of you: Today MIT has more than 25 new bloggers sharing owns experiences! Special thanks to Victor Piper, new Chair [...]</itunes:summary><itunes:keywords>Innovation</itunes:keywords><feedburner:origLink>http://www.rafamara.com/blog/workshop-your-very-own-mit-domain-blog/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/rafaelmaranon/~5/DZ87oHefVoE/Workshop-your-own-mit-domain-blog.pdf" length="802021" type="application/pdf" /><feedburner:origEnclosureLink>http://www.rafamara.com/blog/wp-content/uploads/2011/02/Workshop-your-own-mit-domain-blog.pdf</feedburner:origEnclosureLink></item>
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