Rain design's Blog - RSS Feedhttp://raindesign.com/index.htmlNews & views from Rain design partnersengarrett.reil@raindesign.comCopyright © 2010-2011 Rain design partners2011-10-18T10:43:11+01:00 hourly 1 2000-01-01T12:00+00:00 Wed, 9 Sep 2009 11:34:12 +0100Presidential Photoshopgarrett.reil@raindesign.comOpinion2011-10-18T10:43:11+01:00http://feedproxy.google.com/~r/raindesign/~3/mG2Ic8Qu6oQ/there-is-something-about-mary-presidential-photoshop.phphttp://raindesign.com/news-and-views/blog_files/there-is-something-about-mary-presidential-photoshop.php#unique-entry-id-45Mary Davis from Wikipedia, photo by Quasihuman (+)
Left: Mary’s designer likes Photoshop. Right: The real Mary Davis (nothing wrong with looking yourself!)

There’s something about Mary...


A few months ago Reuters reported that cosmetics giant L’Oreal had some advertising banned in the UK for retouching supermodels... ‘Excessive airbrushing and digital manipulation techniques have become the norm’ says the article. If even the likes of Julia Roberts and Christy Turlington benefit from a little digital enhancement, why not our presidential candidates?

Of course there must be a limit. There's knowing when to Photoshop, and there's knowing when to stop. No one can blame candidates for leaving their, erm, baggage behind. But, if it becomes difficult to even recognise the young woman on the poster, is the design really serving the candidate?


Pasted Graphic 1 Pasted Graphic 2
Above: Design ‘anoraks’ will note the Davis Campaign (left) borrows Barrack Obama’s typographic style (right).

Taking a leaf from Mary's book, who else could benefit from some discreet ‘Photoshopping’?
  • Martin Mc could pop himself into one of Nelson Mandela’s flamboyant shirts.
  • Sean Gallagher could roll-with that hairdo from (cousin?) Noel Gallagher.
  • Senator David Norris could do an impersonation of how he’ll look in Tussauds (oh wait, we didn’t Photoshop that one).
  • Michael D could get the Gok Wan treatment...
  • and no doubt there are ‘all kinds of things’ Dana could do, but time does not permit...

Mary Davis Presidential candidatesean-gDavid_Norris_politician
Images: Wikipedia

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]]>http://raindesign.com/news-and-views/blog_files/there-is-something-about-mary-presidential-photoshop.php#unique-entry-id-45Whelehans Wines garrett.reil@raindesign.comNew projects2011-10-26T16:38:56+01:00http://feedproxy.google.com/~r/raindesign/~3/DOVnlE8MKWw/whelehans-wines-new-website-and-branding-by-rain.phphttp://raindesign.com/news-and-views/blog_files/whelehans-wines-new-website-and-branding-by-rain.php#unique-entry-id-44David Whelehan's website and blog with web design and branding by Rain design partners

Get some grape ideas

David Whelehan, wine expert and correspondent to TV3 and Business & Finance, is on a crusade to turn us all into wine aficionados. Not the old-school snooty types, however, but simply passionate about 'great taste' and informed about the varieties, origins, and nuances of wine.

We were delighted when David asked Rain to design and create appropriate branding for his new website and blog to launch his Great taste Campaign.

He will bring you weekly recommendations with video-powered tasting notes, interviews with top winemakers and tips on how to enjoy wine. Enjoy!

This is without doubt the most 'social media connected' project we’ve embarked on to date and we look forward to watching it develop. Do let us know what you think.

Check out David’s website at: Whelehanswines.ie
Get his twitter updates: @whelehanswines
Facebook: whelehanswines




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]]>http://raindesign.com/news-and-views/blog_files/whelehans-wines-new-website-and-branding-by-rain.php#unique-entry-id-44Dromineer Literary Festivalgarrett.reil@raindesign.comNew projects2011-09-13T14:53:50+01:00http://feedproxy.google.com/~r/raindesign/~3/0f522ahJ6hs/new-brand-identity-communications-website-literary-festival.phphttp://raindesign.com/news-and-views/blog_files/new-brand-identity-communications-website-literary-festival.php#unique-entry-id-43laptop-dlf-site

The Write Stuff

In a few weeks, some distinguished Irish writers and lovers of literature will gather for talks, workshops and general exchange of ideas in the beautiful lakeside location of Dromineer, Co Tipperary.

Rain were tasked with creating a new brand identity, communications and website design. Our new tagline - Creativity, Connection, Community - captures the spirit of proceedings.

Amongst this years writers and poets in attendance are Booker nominee Jennifer Johnston and Irish Times Award winner John McKenna, for more visit DromineerLiteraryFestival.ie



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]]>http://raindesign.com/news-and-views/blog_files/new-brand-identity-communications-website-literary-festival.php#unique-entry-id-43Letterhead design - archivegarrett.reil@raindesign.comWe like2011-07-01T15:48:50+01:00http://feedproxy.google.com/~r/raindesign/~3/bShCnIiENWk/classic-letterhead-design.phphttp://raindesign.com/news-and-views/blog_files/classic-letterhead-design.php#unique-entry-id-42

For the love of letterhead design

Letterheady is a collection of (historic) letterhead designs from various well known people. Check it out – for some interesting design examples peppered with nostalgia. If you’re more interested in the content of letters than the design on paper you might like its companion blog, Letters of note.

Sigmund Freud letter head (+)Jim Davis, letterhead design (+)Overstated letterhead design for Michael Cooper (+)

We particularly like the bite taken from the letterhead for Jim Davis, creator of Garfield - a trick we pulled with Tara Book Company’s business cards a few year’s back. The designer of this one beat us by some 20 years it seems!

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]]>http://raindesign.com/news-and-views/blog_files/classic-letterhead-design.php#unique-entry-id-42Exhibition Catalogue; Changing Facesgarrett.reil@raindesign.comNew projects2011-06-03T11:08:36+01:00http://feedproxy.google.com/~r/raindesign/~3/8uXzCvNZQ7E/exhibition-catalogue-design.phphttp://raindesign.com/news-and-views/blog_files/exhibition-catalogue-design.php#unique-entry-id-40

Changing Faces...

An exhibition of photography by Charlie McGeever – capturing ‘a place in time through its people’ – runs at Quay Arts Ballina until 10 June, and continues in Scariff Library, Co Clare, from 13 June.

We designed the catalogue and promotional materials for the exhibition, funded by North Tipperary and Clare County Councils, supported by The Arts Council.

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]]>http://raindesign.com/news-and-views/blog_files/exhibition-catalogue-design.php#unique-entry-id-40Book fair literature for Tara Book Companygarrett.reil@raindesign.comNew projects2007-03-11T12:42:15+00:00http://feedproxy.google.com/~r/raindesign/~3/7XbM_XcbuLY/Book-company-communications.phphttp://raindesign.com/news-and-views/blog_files/Book-company-communications.php#unique-entry-id-39

Books with bite


Taking a different approach to marketing Tara's book fairs, we designed a range of posters, signs and other promotional materials to intrigue and expand on the book fair theme (a book munching alien).

Inspired by the concept of children’s books as ‘brain food’ we designed brand literature, based on the 'books with bite' premise, to promote Tara's book fairs to teachers, students and parents.

Tara Poster promoting school book fairs (+)Business card design for Tara Book Company, by Rain (+)
Poster and Business Card designs, click to enlarge.
The truth, it's out there, apparently.
]]>http://raindesign.com/news-and-views/blog_files/Book-company-communications.php#unique-entry-id-39New naming and brand: Wellstone Clinicgarrett.reil@raindesign.comNew projects2007-04-06T12:13:18+01:00http://feedproxy.google.com/~r/raindesign/~3/de3rANNJ1Ww/wellstone-clinic-brand-identity-and-naming.phphttp://raindesign.com/news-and-views/blog_files/wellstone-clinic-brand-identity-and-naming.php#unique-entry-id-38

Wellstone: a new name and brand in healthcare


We were delighted to work with PEI in creating their new service brand. We devised a shortlist of memorable and appropriate name recommendations (based on the marketing brief) from which the Wellstone Clinic name was chosen. We designed the brand identity and implemented the new design across stationery and signage for the new clinics.

Wellstone Clinics...

The clinics provide private renal treatment to compliment and supplement existing HSE services. Regional Wellstone Clinics make it possible for patients to undertake routine renal care closer to home.



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]]>http://raindesign.com/news-and-views/blog_files/wellstone-clinic-brand-identity-and-naming.php#unique-entry-id-38New brand designed by Raingarrett.reil@raindesign.comNew projects2009-09-10T19:26:01+01:00http://feedproxy.google.com/~r/raindesign/~3/xgLknBbag4o/wexford-opera-house-launch-with-rain-brand.phphttp://raindesign.com/news-and-views/blog_files/wexford-opera-house-launch-with-rain-brand.php#unique-entry-id-37

What’s On?

Rain design partners created the brand identity for the new Wexford Opera House, which opens its first opera production with Snegurochka, part of the 57th Wexford Festival Opera on 16 October.

A multi-art-form performance centre

The house will be home to year round events and performances from a range of visiting artists ‑ offering different art forms. The identity and marketing strategy was designed to differentiate the Opera House from the famous festival's communications (also by Rain design).

Wexford Opera House website (+) design by RainWO Brand design guidelines by Rain (+)

Website and supporting material

We have designed a crisp, clean new website for Wexford Opera House, launched to coincide with the broadcast of the Late Late Show, the first event at the House. The design style supports and develops the brand identity and print communications of the new Opera House. We also designed and wrote brand guidelines for the use of the new Wexford Opera House brand identity. The style is bright, light and engaging ‑ setting the tone for future communications.

About the house...

Wexford's €33m new Opera House has been developed on the site of the old Theatre Royal. The acoustic quality of the auditorium will be second to none in Ireland. It is already anticipated to collect numerous architectural awards.

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]]>http://raindesign.com/news-and-views/blog_files/wexford-opera-house-launch-with-rain-brand.php#unique-entry-id-37New name and brand: Healthcare clinic garrett.reil@raindesign.comNew projects2008-04-05T19:14:29+01:00http://feedproxy.google.com/~r/raindesign/~3/r_tiA1oAFII/oak-clinic-brand-identity.phphttp://raindesign.com/news-and-views/blog_files/oak-clinic-brand-identity.php#unique-entry-id-36

Design for growth


We devised a new name and designed a new brand identity for this growing healthcare clinic, OAK, Osteopathy Associates Killaloe.

What’s in a name?

In changing the name, the initials OAK create a healthy visual metaphor for strength, stability and growth – essential elements in marketing this healthcare service.

OAK Clinic Osteopathy brochure (+)
We designed an individual brochure for each of the specialisms, marketing the methodology and benefits of care. (Click to enlarge image)

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]]>http://raindesign.com/news-and-views/blog_files/oak-clinic-brand-identity.php#unique-entry-id-36Report on Ireland's Road sign designgarrett.reil@raindesign.comDesign matters2008-12-05T16:20:09+00:00http://feedproxy.google.com/~r/raindesign/~3/2aDM2fi3VC4/report-to-conradh-na-gaeilge-roadsign-design.phphttp://raindesign.com/news-and-views/blog_files/report-to-conradh-na-gaeilge-roadsign-design.php#unique-entry-id-35

Design research


Garrett’s design research on the legibility and functionality of road signs has lead to him being commissioned to write a report for Conradh na Gaeilge. The report will be submitted to government by the Irish language group.
]]>http://raindesign.com/news-and-views/blog_files/report-to-conradh-na-gaeilge-roadsign-design.php#unique-entry-id-35Wexford Festival Opera 2007garrett.reil@raindesign.comNew projects2007-06-05T15:41:23+01:00http://feedproxy.google.com/~r/raindesign/~3/OPP14G6NcXo/programme-posters-design-for-wexford-opera-festival.phphttp://raindesign.com/news-and-views/blog_files/programme-posters-design-for-wexford-opera-festival.php#unique-entry-id-34

On song!


Rain created two programmes for the famous festival, shown here is the principal programme for the main operas and events held in Johnstown Castle. The cover art is a commissioned work Luna by Wexford‑born artist Carmel Benson, inspired by the pastoral location.
Brochure for Arts Festival (+) by RainDer Silbersee Opera Poster by Rain (+)Opera posters design by Rain (+)Circle Friends magzine design by Rain (+)

Ensemble

We also created the identity, launch material, advertising, Friend’s publications and festival brochure Wexford Festival Opera 2007. Fortunately, Rain did not stop play!


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]]>http://raindesign.com/news-and-views/blog_files/programme-posters-design-for-wexford-opera-festival.php#unique-entry-id-34Milford Care Centre - Conferencegarrett.reil@raindesign.comNew projects2007-02-05T15:36:41+00:00http://feedproxy.google.com/~r/raindesign/~3/oug1P9cK_kI/conference-identity-and-literature.phphttp://raindesign.com/news-and-views/blog_files/conference-identity-and-literature.php#unique-entry-id-33

Palliative Care Conference


We created an identity and literature for ‘Retaining Nadur, Creating Meitheal’, a conference on palliative care. The conference takes an alternative approach to exploring palliative care and practises through various different media; including film, poetry, art and philosophy.
]]>http://raindesign.com/news-and-views/blog_files/conference-identity-and-literature.php#unique-entry-id-33IDI WHW Lectures identity and invitationgarrett.reil@raindesign.comDesign matters2007-04-05T15:30:56+01:00http://feedproxy.google.com/~r/raindesign/~3/ultWL-78v0g/Institute-of-designers-event-identity-design.phphttp://raindesign.com/news-and-views/blog_files/Institute-of-designers-event-identity-design.php#unique-entry-id-32

Designing for designers


We were commissioned by the Institute of Designers in Ireland to create an identity and invitations for an annual event, the William H Walsh commemorative lectures series.

Designed to last


The lectures and identity continue each year with our original identity simply receiving an appropriate colour 'makeover' to refresh for each event.

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]]>http://raindesign.com/news-and-views/blog_files/Institute-of-designers-event-identity-design.php#unique-entry-id-32Starting Small Standing Tallgarrett.reil@raindesign.comNew projects2008-04-05T14:31:07+01:00http://feedproxy.google.com/~r/raindesign/~3/tXiSl7MqZHk/brand-identity-for-small-tall-creche.phphttp://raindesign.com/news-and-views/blog_files/brand-identity-for-small-tall-creche.php#unique-entry-id-31

Up-starts


Starting Small Standing Tall is a child-centred creche, playschool and Montessori with indoor and outdoor playgrounds and plenty of activities for enquiring minds.


They required an identity to bring their friendly offer to life. Rain created an illustrated brand mark and a cast of characters to communicate the offer in an engaging way.

Bringing warmth and humanity to the brand


Given the size of operations and the state‑of‑the‑art facilities available, it was important not to lose the friendly, warm atmosphere of the organisation. We designed a brand mark which captures the spirit and warmth of the business. The characters were extended into a 'family' of illustrated kids used for various promotional materials and signs (see below).

SSST Folder design by Rain (+)ssst brochure design (+)Starting Small - spread from brochure (+)
Click to enlarge images
Illustrations for Creche (+)
ssst-illustrations for creche (+)

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]]>http://raindesign.com/news-and-views/blog_files/brand-identity-for-small-tall-creche.php#unique-entry-id-31Cooking up a loyal followinggarrett.reil@raindesign.comNew projects2008-12-05T11:17:32+00:00http://feedproxy.google.com/~r/raindesign/~3/mYKUDDfzZVY/sage-and-stone-seasonal-mailer-design-communications.phphttp://raindesign.com/news-and-views/blog_files/sage-and-stone-seasonal-mailer-design-communications.php#unique-entry-id-30

Shop talk...


Like all good retailers ‑ Sage & Stone in Navan town centre are always innovating. The latest addition is a demonstration kitchen...

We designed marketing communications for their programme of events, an opportunity for customers to be involved in in‑store cooking and baking demonstrations, as well as shopping events.

Bon appetit!
]]>http://raindesign.com/news-and-views/blog_files/sage-and-stone-seasonal-mailer-design-communications.php#unique-entry-id-30Illustration - CD Ryangarrett.reil@raindesign.comWe like2009-09-22T14:56:57+01:00http://feedproxy.google.com/~r/raindesign/~3/2SGObtL0ch8/rain-illustration.phphttp://raindesign.com/news-and-views/blog_files/rain-illustration.php#unique-entry-id-28

Illustration by CDRyan.

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]]>http://raindesign.com/news-and-views/blog_files/rain-illustration.php#unique-entry-id-28Irony lost on telemarketing profession?garrett.reil@raindesign.comMarketing2010-01-22T14:47:00+00:00http://feedproxy.google.com/~r/raindesign/~3/c5I21TZc2LE/marketing-association-needs-irony-transplant.phphttp://raindesign.com/news-and-views/blog_files/marketing-association-needs-irony-transplant.php#unique-entry-id-27Marketing assocaition door sign - Irony? (+)

No Soliciting?


Well, what can we say. I suppose a sense of irony isn’t much use to a telemarketer.

“Always practice what you preach.”
— Wisdom of Confucius
via popscreen

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]]>http://raindesign.com/news-and-views/blog_files/marketing-association-needs-irony-transplant.php#unique-entry-id-27Right Ted...garrett.reil@raindesign.comMarketing2010-07-22T14:21:30+01:00http://feedproxy.google.com/~r/raindesign/~3/ktGiHvDqxOc/be-remarkable-and-spread-your-brand-idea.phphttp://raindesign.com/news-and-views/blog_files/be-remarkable-and-spread-your-brand-idea.php#unique-entry-id-26

Idea diffusion anyone?


Seth Godin on spreading ideas. Be bizarre. Or at least remarkable!
Yes, we have been saying this for years, but he’s very entertaining and has that *remarkable* shiny head.
(Source: ted.com)

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]]>http://raindesign.com/news-and-views/blog_files/be-remarkable-and-spread-your-brand-idea.php#unique-entry-id-26Illustration meets typography...garrett.reil@raindesign.comWe like2011-04-05T09:25:57+01:00http://feedproxy.google.com/~r/raindesign/~3/DNoh-MrFChk/daily-drop-cap-project.phphttp://raindesign.com/news-and-views/blog_files/daily-drop-cap-project.php#unique-entry-id-25Lettering: Illustration of Upper Case R

Rain drops?

R

ain likes the 'Daily drop cap’ - a website devoted to exploring creative possibilities within the seemingly narrow framework of the archaic practice of introducing a paragraph of text with a drop cap (like this one - left).

It’s not that all of the websites offerings are very readable, some are close to illegible, but because of the playful, creative quality of the ideas there. Many of the contributors are not designers of type, but illustrators which means their approach to design of lettering is less constrained by convention.

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]]>http://raindesign.com/news-and-views/blog_files/daily-drop-cap-project.php#unique-entry-id-25Signs...garrett.reil@raindesign.comWe like2009-03-18T09:12:00+00:00http://feedproxy.google.com/~r/raindesign/~3/H1L8DVgUrWg/neon-rainbow-sign.phphttp://raindesign.com/news-and-views/blog_files/neon-rainbow-sign.php#unique-entry-id-24

Illuminated


We’d be interested in getting hold of this neon sign for our offices.

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]]>http://raindesign.com/news-and-views/blog_files/neon-rainbow-sign.php#unique-entry-id-24Some retro stamp designgarrett.reil@raindesign.comWe like2011-02-21T16:44:57+00:00http://feedproxy.google.com/~r/raindesign/~3/ipF9Vo5gmB4/polish-space-stamp-designs.phphttp://raindesign.com/news-and-views/blog_files/polish-space-stamp-designs.php#unique-entry-id-23

The final frontier.


Polish space age stamps – 1963.
From Diskurdisko

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]]>http://raindesign.com/news-and-views/blog_files/polish-space-stamp-designs.php#unique-entry-id-23Brand mathematicsgarrett.reil@raindesign.comWe like2009-06-21T16:31:56+01:00http://feedproxy.google.com/~r/raindesign/~3/a4mtj1EH8Xs/brand-mathematics.phphttp://raindesign.com/news-and-views/blog_files/brand-mathematics.php#unique-entry-id-22

Brand Mathematics


Wow, it all adds up, we didn’t know. You’d think we would have paid more attention in class.
From ffffound.com

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]]>http://raindesign.com/news-and-views/blog_files/brand-mathematics.php#unique-entry-id-22Happy Halloweengarrett.reil@raindesign.comWe like2009-10-30T16:28:00+00:00http://feedproxy.google.com/~r/raindesign/~3/imz_lNvXbqA/new-yorker-illustration.phphttp://raindesign.com/news-and-views/blog_files/new-yorker-illustration.php#unique-entry-id-21

Party like it’s 09


A very ‘noughties’ Halloween expressed in a wonderfully retro illustration from the New Yorker.

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]]>http://raindesign.com/news-and-views/blog_files/new-yorker-illustration.php#unique-entry-id-21Illustrationgarrett.reil@raindesign.comWe like2009-11-21T16:23:40+00:00http://feedproxy.google.com/~r/raindesign/~3/nD5GNzHIqRo/bookcover-design-peter-carey.phphttp://raindesign.com/news-and-views/blog_files/bookcover-design-peter-carey.php#unique-entry-id-20Book cover design (+)

Judge the book…


We’re fans of Australian novelist Peter Carey, but we’d buy these just for the covers, sublime design/illustration by Jenny Grigg.

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]]>http://raindesign.com/news-and-views/blog_files/bookcover-design-peter-carey.php#unique-entry-id-20Photography - Brendan Salogarrett.reil@raindesign.comWe like2010-02-21T16:18:26+00:00http://feedproxy.google.com/~r/raindesign/~3/QvZ3jbioVxc/bike-in-rain.phphttp://raindesign.com/news-and-views/blog_files/bike-in-rain.php#unique-entry-id-19

On reflection...


We like this image.

From Brendan Salo

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]]>http://raindesign.com/news-and-views/blog_files/bike-in-rain.php#unique-entry-id-19Photographer Matt Stuartgarrett.reil@raindesign.comWe like2010-03-21T13:55:00+00:00http://feedproxy.google.com/~r/raindesign/~3/8Ngbygi_tjQ/photographer-matt-stuart.phphttp://raindesign.com/news-and-views/blog_files/photographer-matt-stuart.php#unique-entry-id-18

Rain in London?


Photographer Matt Stuart has an eye for ‘happy accidents’. Through his lens we see some of life’s little oddities and how the camera does, after all, lie.

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]]>http://raindesign.com/news-and-views/blog_files/photographer-matt-stuart.php#unique-entry-id-18Illustration - B Gomezgarrett.reil@raindesign.comWe like2010-05-21T13:49:00+01:00http://feedproxy.google.com/~r/raindesign/~3/AEd05CoRlqA/illustrations-blanca-gomez.phphttp://raindesign.com/news-and-views/blog_files/illustrations-blanca-gomez.php#unique-entry-id-17

Retro


Illustrations by Blanca Gomez.

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]]>http://raindesign.com/news-and-views/blog_files/illustrations-blanca-gomez.php#unique-entry-id-17Designgarrett.reil@raindesign.comWe like2010-09-21T13:09:00+01:00http://feedproxy.google.com/~r/raindesign/~3/IWAOJbRe0D4/alone-in-a-crowd-table-design.phphttp://raindesign.com/news-and-views/blog_files/alone-in-a-crowd-table-design.php#unique-entry-id-16
‘Alone in a crowd’ table design. Nice idea.
From Mocoloco

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]]>http://raindesign.com/news-and-views/blog_files/alone-in-a-crowd-table-design.php#unique-entry-id-16North Tipperary County Arts office & The Arts Council...garrett.reil@raindesign.comNew projects2011-01-20T12:24:00+00:00http://feedproxy.google.com/~r/raindesign/~3/5UTlrRtG1-4/Exhibition-invitations-catalogue.phphttp://raindesign.com/news-and-views/blog_files/Exhibition-invitations-catalogue.php#unique-entry-id-15

Retrospective


We created invitations and a mini-catalogue for a retrospective exhibition of the work of Jenny Boelens (1938 – 2010). Exhibition opens 20 January with a talk by Artist Brian Bourke.

Jenny Boelens exhibition design (+)

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]]>http://raindesign.com/news-and-views/blog_files/Exhibition-invitations-catalogue.php#unique-entry-id-15A humorous gift idea...garrett.reil@raindesign.comMarketing2011-01-10T17:49:17+00:00http://feedproxy.google.com/~r/raindesign/~3/hMAhtkHHG-Q/humorous-jigsaw-design.phphttp://raindesign.com/news-and-views/blog_files/humorous-jigsaw-design.php#unique-entry-id-14

Polar Bears in a Snowstorm?


A humourous idea for a jigsaw puzzle from Toronto Zoo.

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]]>http://raindesign.com/news-and-views/blog_files/humorous-jigsaw-design.php#unique-entry-id-14Store brands versus national brandsgarrett.reil@raindesign.comOpinion2011-03-15T12:17:00+00:00http://feedproxy.google.com/~r/raindesign/~3/HpYrHhMnkUk/National-brands-versus-store-brands.phphttp://raindesign.com/news-and-views/blog_files/National-brands-versus-store-brands.php#unique-entry-id-13

Who’s winning the battle of the brands?


Samar Birwadker of Landor writes about the successes and failures in the ongoing brand wars, as retailers continue to fight to take the added value which traditionally resided with the big name national brands. He finds that the big name brands are retaking some of their lost market share as the US economy begins to recover.


Although written from a US market perspective, this is an interesting analysis of progress in this ongoing struggle and there are many parallels here. Does this point to a future trend we’ll see on this side of the Atlantic? Read his article here...
Landor's Brand Asset survey (Chart © Landor)
Perceptions or National versus Own label brands, chart from Landor


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]]>http://raindesign.com/news-and-views/blog_files/National-brands-versus-store-brands.php#unique-entry-id-13‘Case study’ for a campaign integrating social media...garrett.reil@raindesign.comMarketing2011-01-18T10:05:00+00:00http://feedproxy.google.com/~r/raindesign/~3/B0jZz4oYz4s/communications-campaign-parody.phphttp://raindesign.com/news-and-views/blog_files/communications-campaign-parody.php#unique-entry-id-12

‘Harnessing’ the power of social media

A successful campaign with social media integration. We had to laugh at this parody ‘case study’ by Canadian agency John St.

(Source: adweek.blogs.com)

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]]>http://raindesign.com/news-and-views/blog_files/communications-campaign-parody.php#unique-entry-id-12Who's in the housegarrett.reil@raindesign.comOur news2008-10-01T17:06:00+01:00http://feedproxy.google.com/~r/raindesign/~3/LlvMlBgmx0Q/wexfrod-festival-trust-campaign-communication.phphttp://raindesign.com/news-and-views/blog_files/wexfrod-festival-trust-campaign-communication.php#unique-entry-id-11

Be seated


We created a communications campaign, Take your seat, for Wexford Festival Foundation, who are charged with raising a community contribution of €7m towards the building of Wexford Opera House.

The campaign allows patrons to dedicate a seat at the new Opera House, with a plaque discreetly displayed on the seat of their choice. It follows our communications campaign to local businesses seeking pledges to support and sponsor the house.

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]]>http://raindesign.com/news-and-views/blog_files/wexfrod-festival-trust-campaign-communication.php#unique-entry-id-11Page magazinegarrett.reil@raindesign.comOur news2011-03-16T16:40:21+00:00http://feedproxy.google.com/~r/raindesign/~3/4scdkPt6R8Q/icata-brand-page-magazine.phphttp://raindesign.com/news-and-views/blog_files/icata-brand-page-magazine.php#unique-entry-id-10

Deutsch-Mark

This month our brandmark for ICATA (Irish clothing and Textile Alliance, part of IBEC) received a mention from Germany’s PAGE design magazine, which also quoted Garrett in an article on the design scene here in Ireland. Nice to see someone’s paying attention.

A reminder of the project...

We brought three textiles industry bodies together under one new name and identity. A 'common thread' forms a mark of their unity – in the form of an infinity symbol.

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]]>http://raindesign.com/news-and-views/blog_files/icata-brand-page-magazine.php#unique-entry-id-10Designs on our signsgarrett.reil@raindesign.comDesign matters2009-12-03T14:49:27+00:00http://feedproxy.google.com/~r/raindesign/~3/HXIlYrA4mEo/Using-design-to-improve-our-road-signs.phphttp://raindesign.com/news-and-views/blog_files/Using-design-to-improve-our-road-signs.php#unique-entry-id-9Road sign design (+)
(Click to Enarge) Pictured on the left is a one of Ireland's current motorway signs. On the right is a prototype sign designed by Garrett in a research project with the National College of Art & Design.
#Mission: using design to improve our road signs...Garrett has been on a mission to improve design in Ireland. His recent research (on road signs) has led him to presenting at Leinster House, being exhibited in a national design exhibition, and making the news.Garrett's design research work on Ireland's road signs is being exhibited at the Generations show in the Crafts Council's National Craft Gallery in Kilkenny, which for the first time shows the best of designers and makers selected by the IDI (Institute of Designers in Ireland) and the Crafts Council of Ireland. The exhibition runs until the end of January next 2010.

Talking to the Oireachtas...


Garrett was invited by Conradh na Gaeilge to present his findings to the Oireachtas Joint Committee on Arts, Sport, Tourism, Community, Rural and Gaeltacht Affairs , and the reaction was very favourable...
]]>http://raindesign.com/news-and-views/blog_files/Using-design-to-improve-our-road-signs.php#unique-entry-id-9Encouraging growth with Shannon Developmentgarrett.reil@raindesign.comNew projects2010-04-14T13:54:00+01:00http://feedproxy.google.com/~r/raindesign/~3/p2zNMpRimKc/growth-literature-for-shannon-development.phphttp://raindesign.com/news-and-views/blog_files/growth-literature-for-shannon-development.php#unique-entry-id-8

Grow...


We created a brochure for Shannon Development to encourage businesses in the region to take up opportunities under the Seed Capital and Business expansion schemes. A simple question and answer format makes the information accessible.


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]]>http://raindesign.com/news-and-views/blog_files/growth-literature-for-shannon-development.php#unique-entry-id-8Rain for 11yearsgarrett.reil@raindesign.comOur news2009-11-14T11:18:00+00:00http://feedproxy.google.com/~r/raindesign/~3/uDmIsqj0mcc/rain-for-11-years.phphttp://raindesign.com/news-and-views/blog_files/rain-for-11-years.php#unique-entry-id-7

11


We think being eleven is something to celebrate, so we made some posters to mark the occasion.

See more at our visual blog.

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]]>http://raindesign.com/news-and-views/blog_files/rain-for-11-years.php#unique-entry-id-7Ba-goose babyweargarrett.reil@raindesign.comNew projects2009-04-14T11:15:00+01:00http://feedproxy.google.com/~r/raindesign/~3/IsuFVS5cisY/new-packaging-and-label-design-for-bagoose.phphttp://raindesign.com/news-and-views/blog_files/new-packaging-and-label-design-for-bagoose.php#unique-entry-id-6

Branding is for babies


Labels for Ba‑goose Fashions new baby range suggest the shape of an egg (A cracking idea, or scrambled logic?). We devised the '100% huggable' tagline to communicate the product’s soft and fuzzy side.

Ba-goose identity design by Rain design partners###Walk on...It’s been years now since we created the original Ba-goose identity (and character design) and we are delighted to see it going from strength to strength.

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]]>http://raindesign.com/news-and-views/blog_files/new-packaging-and-label-design-for-bagoose.php#unique-entry-id-6Cancer Tales Playgarrett.reil@raindesign.comNew projects2009-03-20T17:20:00+00:00http://feedproxy.google.com/~r/raindesign/~3/Uh_slmIAZgg/Design-communications-for-Cancer-Tales-Play.phphttp://raindesign.com/news-and-views/blog_files/Design-communications-for-Cancer-Tales-Play.php#unique-entry-id-5
Programme for Cancer Tales by Nell Dunn

Improving communications around the ‘Big C’


We created an identity and designed communications for the Irish Premiere of Cancer Tales, a play by Nell Dunn. The play aims to tackle the issues faced by people whose lives are affected by any life limiting illness. ###Making a production of it...We created a logotype and identity for the production which brings across the stories, using images of some of the central characters (cast/production photos by Charlie McGeever). Cancer Tales is a co‑production of Milford Care Centre, The University of Limerick and The Irish Hospice Foundation.Cancer Tales Website for Milford Hospice design by Rain design partnersCancer tales play poster design by Rain design partners
Visit the site.

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]]>http://raindesign.com/news-and-views/blog_files/Design-communications-for-Cancer-Tales-Play.php#unique-entry-id-5Monster branding fun...garrett.reil@raindesign.comOur news2010-05-07T13:03:19+01:00http://feedproxy.google.com/~r/raindesign/~3/jUm9ap5tq1M/brand-identity-brand-personality.phphttp://raindesign.com/news-and-views/blog_files/brand-identity-brand-personality.php#unique-entry-id-3

Alien recognised...


Remember Tara Book Company’s idiosyncratic identity, created by Rain?


Well the hungry alien has been chosen for, err, abduction into a new ‘bible’ of brands. Logolounge Master Series is published by Rockport publishers (USA). Hooray.

Now, take me to your readers.


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]]>http://raindesign.com/news-and-views/blog_files/brand-identity-brand-personality.php#unique-entry-id-3