360° View - A fresh view on marketing and advertising.

360View #035. The State of the Internet, care of Mary Meeker and Morgan Stanley.

peter@ralston360.com (Peter Levitan) — Wed, 22 Nov 2006 19:10:53 +0000

I first heard Mary Meeker, Managing Director of Morgan Stanley, speak at the Industry Standard’s Internet Summit conference in 2000. It was a mega conference held in the heat of the Internet hot-air balloon. Mary got it then and gets it now. Here is a link to a presentation she recently [...]

360View #034. Business ethics and good manners.

peter@ralston360.com (Peter Levitan) — Fri, 17 Nov 2006 19:08:47 +0000

Yes, this is a sort of rant. I admit it. Is there any reason that business people should not have strong ethics or manners? I emphatically don’t think so. In fact, I never get it when people act lame. Here are four mini-stories about poor behavior. Even mine. Download Standard Podcast

360View #033. Part Two: Podcasting with Michael Geoghagan, Wine and Disneyland.

peter@ralston360.com (Peter Levitan) — Wed, 25 Oct 2006 16:03:25 +0000

Welcome to Part two with Michael Geoghagan, award winning Podcaster . Part Two gets a bit deeper into michael’s brain as we discuss the degree of adoption of Podcasting within corporate America and the move into video Podcasting. You can read more about Michael, his Podcasts and best selling book in the previous post. Here [...]

360View #032. Podcasting with Michael Geoghagan, Wine and Disneyland.

peter@ralston360.com (Peter Levitan) — Thu, 19 Oct 2006 18:31:19 +0000

Michael Geoghagan is the definition of a Podcast early adopter. His Reel Reviews was one of the very first Podcasts (and a way for him to get free DVDs for his home theater), he ushered Disneyland into the world of on-the-scene Podcasts and he is one of the creators of the headache inducing Grape Radio. [...]

360View #031. Part Two: Jeff Jarvis, BuzzMachine and the Future of Media Interview.

peter@ralston360.com (Peter Levitan) — Fri, 06 Oct 2006 20:00:43 +0000

Running out of PC juice in the airport. So, here is part two of my interview with Jeff Jarvis. No time for flowery words. Just enjoy the audio. Download Standard Podcast

360View #030. The Jeff Jarvis, BuzzMachine and the Future of Media Interview.

peter@ralston360.com (Peter Levitan) — Sun, 01 Oct 2006 22:44:14 +0000

Welcome to part one of my two part interview with Jeff Jarvis, master of the top 50 Blog BuzzMachine, media prognosticator and consultant. When I met Jeff in 1996 he had recently left the New York Daily News where he was the Sunday editor and associate publisher, Entertainment Weekly where he was founding editor and [...]

360View #029. Wine Marketing with Michael Honig. Part II.

peter@ralston360.com (Peter Levitan) — Mon, 25 Sep 2006 13:28:11 +0000

Here is part II of my interview about the world of wine marketing with Michael Honig of Honig Wines and Winery in Ruterford, CA. — the heart of Napa. In this interview we cover everything from tasting rooms to women, wine and shoes. Download Standard Podcast

360View #028. Wine Marketing with Michael Honig.

peter@ralston360.com (Peter Levitan) — Tue, 19 Sep 2006 21:45:03 +0000

A few weeks ago we were asked by Napa Valley Vintners, the trade organization for Napa’s leading wineries (270 plus to be clear), to assist them with a brand positioning and creative concept project. Needless to say, we were very pleased to able to assist the world’s leading wine region to maintain its leadership position. [...]

360View #027. Ian Beavis of Kia on Automobile Marketing. Part two.

peter@ralston360.com (Peter Levitan) — Fri, 18 Aug 2006 15:50:45 +0000

In part two of my interview with Ian Beavis, Vice President of marketing of Kia Motors, we get his views on some of the current automobile industry marketing. Who is getting it right and who might not. Ian provides smart brief reviews of BMW, Lexus, Hummer, Volkswagen, Mini and the latest from Daimler-Chrysler – “Ask [...]

360View #026. Ian Beavis of Kia on Automobile Marketing. Part one.

peter@ralston360.com (Peter Levitan) — Sun, 13 Aug 2006 15:12:30 +0000

Ian Beavis, Vice President of marketing at Kia Motors, is known as one of the masters of automobile marketing. He dazzled the world of advertising last year, when as the Senior Vice President of Mitsubishi, he launched the integrated TV and web campaign “See what happens.” “See what happens” was a cliff hanger TV spot [...]

360View #025. Advertising Guru. Two.

peter@ralston360.com (Peter Levitan) — Tue, 08 Aug 2006 04:00:19 +0000

This is the second part of my interview with Michael Donahue, the Executive Vice President of the four A’s, that’s the American Association of Advertising Agencies. This interview includes Michael’s views on what clients should look for when choosing an advertising agency: Strategically smart, passionate and without preconceived ideas about what media and marketing techniques [...]

360View #024. Advertising Guru Speaks.

peter@ralston360.com (Peter Levitan) — Thu, 03 Aug 2006 17:01:12 +0000

This interview is with Michael Donahue, the Executive Vice President of the four A’s, that’s the American Association of Advertising Agencies, and a 30+ year advertising industry veteran. Michael was a master of account management at Saatchi & Saatchi and its predecessor agency Dancer Fitzgerald Sample. Funny thing about DFS. Many people don’t remember it. [...]

360View #023. Acuvue, R/GA and Podcasting . An Interview.

peter@ralston360.com (Peter Levitan) — Fri, 28 Jul 2006 16:38:37 +0000

This show is part two of a series that we recorded during the Corporate Podcasting Summit in June 2006. This interview is with Mat Zucker, an Executive Creative Director of R/GA and the inspiration for Johnson & Johnson’s ACUVUE’s Podcast “Heather & Jonelle” was conducted by our Business Development Director Laura Wegner. Ah, allow me [...]

360View #022. Whirlpool and Podcasting. An Interview.

peter@ralston360.com (Peter Levitan) — Fri, 21 Jul 2006 00:27:53 +0000

Whirlpool is a leader in the world of Podcasting. Their “The American Family Podcast” is a great expression of early-adopter programming and, more importantly, proof of the Podcasting model. They claim over 70,000 downloads per episode for this family oriented and subtle branding tool. Our interview is with Audrey Reed-Granger, Whirlpool’s Director of Public Relations. [...]

360View #021. Nokia and Podcasting.

peter@ralston360.com (Peter Levitan) — Mon, 03 Jul 2006 19:36:57 +0000

This week’s interview is with Risto Koski, Nokia’s Business Manager, Podcasting. I interviewed Risto at Junes’ Corporate Podcasting Summit which was held in the San Francisco area. Risto and I discuss Nokia’s move into Podcasting with the introduction of a Podcasting client for their N series phones, the growing competition between Nokia, Apple and Motorola, the [...]

360View #020. An Interview with Rob Walch of Podcast411: Part Two.

peter@ralston360.com (Peter Levitan) — Mon, 26 Jun 2006 18:05:16 +0000

Part two of my interview with Podcast411’s Rob Walch gets into the detail of Podcasting. This interview covers Rob’s thoughts on the definition of Podcasting, the size and make up of the audience, the importance of iTunes and the iPod to Podcasting (did you know that iPods are more popular on college campuses than [...]

360View #019. An Interview with Podcast411’s Rob Walch: Part One.

peter@ralston360.com (Peter Levitan) — Fri, 16 Jun 2006 20:54:08 +0000

Rob Walch started Podcasting in 2004 making him a true Podcasting pioneer. His weekly Podcast Podcast411 is recognized as one of the most listened to Podcasts about, of all things, Podcasting. Each week – and Podcast411 is now up to its 150th show! – Rob interviews a real live Podcaster in a format that [...]

360View #018. An Interview with Time Inc.’s Creative Director Lance Mald: Part Two.

peter@ralston360.com (Peter Levitan) — Tue, 30 May 2006 16:01:06 +0000

We are back with Part Two of our interview with Lance Mald, Vice President Creative Director of Corporate Sales and Marketing at Time Inc. This episode includes a discussion of what advertisers are now looking for from media companies like Time Inc. and advertising agencies as the world of media has moved from the traditional to [...]

360View #017. An Interview with Time Inc.’s Creative Director Lance Mald: Part One.

peter@ralston360.com (Peter Levitan) — Tue, 30 May 2006 15:47:11 +0000

While I am on a beach in Costa Rica I am sending this Podcast interview with Lance Mald, Vice President and Creative Director of Time inc., to you via a pre-scheduled RSS feed. Lance recently joined Time Inc. as its first Creative Director and moved from a long career in advertising as Executive Creative Director and [...]

360View #016. ADWEEK’s Cathy Taylor: Part Three.

peter@ralston360.com (Peter Levitan) — Tue, 23 May 2006 17:20:32 +0000

I am running. I am off to a two week vacation and I can’t find my show notes for the third part of my ranging interview with ADWEEK and ADFREAK’s Cathy Taylor so you’ll just have to listen… hey, stuff happens. While I am away, I’ll be sharing a two part interview with Lance Mald, [...]

360View #015. The State of Advertising with ADWEEK’s Cathy Taylor: Part Two.

peter@ralston360.com (Peter Levitan) — Tue, 16 May 2006 16:41:00 +0000

Here is part two of my interview with ADWEEK’s Cathy Taylor, Contributiing Editor of ADWEEK Magazine and blogger at ADFREAK. Cathy has been covering the interactive world for ADWEEK since 1994. In this episode, Cathy helps us understand why changes in the advertising world have accelerated so quickly in the past few months. She mentions that [...]

360View #014. The State of Advertising with ADWEEK’s Cathy Taylor.

peter@ralston360.com (Peter Levitan) — Thu, 11 May 2006 17:11:38 +0000

This episode of 360View is the first part of a three part interview on traditional and interactive advertising with Catherine P. Taylor, Contributing Editor of ADWEEK Magazine and prolific blogger on ADFREAK. Cathy brings over 20 years of her keen views on the state of advertising, advertising agencies and the trends in interactive marketing. I am [...]

360View #013. The magic of Hugh Hefner and his Playboy Magazine, Playmates, Bunnies and Girlfriends

peter@ralston360.com (Peter Levitan) — Tue, 02 May 2006 17:10:00 +0000

The list of greatest marketers of Allllll Timeeeee (as Muhammad Ali would say) includes Mr. Ali, Mr. Jobs and, of course, Mr. Hefner. This week’s Podcast is a bit of a paean to Hugh Hefner, the founder of the Playboy empire and the world’s hottest 80 year old man. I’ve brought back my serial entrepreneur friend [...]

360View #012. Blogging Is Marketing. An Interview with Susan Mernit of Yahoo!

peter@ralston360.com (Peter Levitan) — Mon, 24 Apr 2006 20:06:52 +0000

There are thousands, hundreds of thousands, millions of Blogs. Show #012 covers the questions of why should marketers consider Blogging, the opportunities that Blogs offer beyond the benefits of the standard website and how to market a marketing oriented Blog to build audience. This ranging interview is with Susan Mernit who has delivered groundbreaking programs for [...]

360View #011. The PhotoshopTV Podcast – A Photoshop Hit. An Interview with Kevin Agren.

peter@ralston360.com (Peter Levitan) — Fri, 14 Apr 2006 17:07:48 +0000

Welcome to show number eleven. We’ve crested the Everest of ten shows and have beaten back Podcast fade with a stick. Now for eleven: Podcasting is hot, right? Or not. It’s still hard to tell but we do know that it is at least heating up – right? Huge numbers are projected for the future, uh [...]

360View #010. Search Engine Marketing. An Interview with Anvil Media’s Kent Lewis.

peter@ralston360.com (Peter Levitan) — Mon, 10 Apr 2006 18:36:36 +0000

Google’s 2005 sales were $6.14 billion. The great majority of that came from search engine advertising sales. Google went public on August 19, 2004. Not too shabby. To better understand the driving force behind online search engine marketing (SEM), I did the first in a series of interviews with leaders in the SEM world. Today’s interview [...]

360View #009. The Business Development Strategy.

peter@ralston360.com (Peter Levitan) — Tue, 04 Apr 2006 00:28:21 +0000

I wake up every day wondering where my next agency client is coming from. Because I subscribe to the “I don’t know what works, so I do everything” school of business development (yes, we do track ROI), we do do lots of things ranging from direct mail, to enticement through food, to email marketing to [...]

360View #008. The State of Email Marketing. An Interview With eRoi’s Dylan Boyd.

peter@ralston360.com (Peter Levitan) — Sat, 25 Mar 2006 17:30:40 +0000

If you are like me, you may be wondering about the health of email marketing. Email, once the golden boy of Internet marketing, has taken a bit of a hit in recent months with what seems like ever more spam, more powerful spam blockers that even block wanted mail, lower open rates and consumer email [...]

360View #007. Get a Grip. Seinfeld Gets It Right. Nike, Disney, Kodak and BMW Get It Wrong.

peter@ralston360.com (Peter Levitan) — Mon, 20 Mar 2006 22:28:25 +0000

Imagine the money that large marketers like Nike, Disney, Kodak and BMW spend every year to get new customers. Now imagine the amount of time and effort these companies spend keeping their customers. Well, they spend little keeping their customers happy let alone keeping them at all. The ratio of “get” to “keep” is abysmal. This [...]

360View #006. The Ad Agency Search Process - Part Two. An Interview With Michael Keeshan.

peter@ralston360.com (Peter Levitan) — Thu, 16 Mar 2006 00:32:45 +0000

This is Part Two of my interview with Michael Keeshan on the subject of the advertising agency search process and how agencies market themselves. It is 32 minutes of great insight for marketers and agency management. If you did not listen to Part One or read the supporting Blog entry, Michael Keeshan is the major domo [...]

360View #005. The Ad Agency Search Process. An Interview with Michael Keeshan of MagiKbox.

peter@ralston360.com (Peter Levitan) — Mon, 13 Mar 2006 17:28:22 +0000

Agency executives think about it every day. Clients seem to think about it every 18 to 36 months as CMO’s rotate with ever increasing speed. It is the agency search and selection process. This week’s show will shed some bright light on this process as I interview Michael Keeshan of MagiKbox LLC, a strategic consultancy based [...]

360View #004. Is there anything new? An interview with Robert Hoffer of Newforth Partners.

peter@ralston360.com (Peter Levitan) — Mon, 06 Mar 2006 19:02:34 +0000

This week’s show is an interview with Robert Hoffer. Robert is a Managing Director of Newforth Partners LLC, one of Silicon Valley’s rising technology M&A boutiques and Chairman of the Board of Sonic Information Sciences, a fast growing software development based in Bangkok Thailand – think outsourcing. One of their services is Sonic Leads. Robert is [...]

360View #003. The Tivo Effect and New Balance Athletic Shoes

peter@ralston360.com (Peter Levitan) — Tue, 28 Feb 2006 21:40:15 +0000

The Tivo Effect is a Podcasting mashup of a white Paper (you can get a copy by going to our agency’s front page) that I did in the spring of 2004 and an article I recently read in the Wall Street Journal about New Balance, the athletic shoe company. First Tivo. When I wrote the white [...]

360View #002. The Future of Radio with Keith Shipman, CEO of Horizon Broadcasting

peter@ralston360.com (Peter Levitan) — Tue, 28 Feb 2006 21:30:47 +0000

This show is my first of many interviews. I took a hard look at my list of friends, acquaintances and upcoming travels and I have over 100 people that I think both you and I would like to hear expound on various subjects including radio (today’s show), the future of Internet marketing, how major advertisers [...]

360View #001. The First 360View Podcast

peter@ralston360.com (Peter Levitan) — Mon, 30 Jan 2006 19:25:31 +0000

This is the “What is the 360View Podcast all about?” Blog entry. My suggestion is that you go to the Podcast itself and listen to it (either via the handy MP3 player below or, better yet, subscribe to it). But, if you must, read on for the written description…. 360View is a series of weekly Podcasts that [...]