<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8"/><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="preload" href="/blog/_next/static/media/92f44bb82993d879-s.p.woff2" as="font" crossorigin="" type="font/woff2"/><link rel="preload" href="/blog/_next/static/media/a34f9d1faa5f3315-s.p.woff2" as="font" crossorigin="" type="font/woff2"/><link rel="stylesheet" href="/blog/_next/static/css/77dddbf8f468f44a.css" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/blog/_next/static/chunks/webpack-7a0bdc1c0c8e3172.js"/><script src="/blog/_next/static/chunks/fd9d1056-d5fdc208f69773d2.js" async=""></script><script src="/blog/_next/static/chunks/69-671094e21544ac27.js" async=""></script><script src="/blog/_next/static/chunks/main-app-ea4d23d345b7b8c3.js" async=""></script><script 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read</span></p></div></div><p class="text-lg font-bold mt-2 text-[#01AADE]">T+1 Explained: A Primer On Rang De Social Investment Timelines</p><p class="text-gray-700 text-sm">Starting 16 November 2024, the Rang De platform will see some changes. In line with the Reserve Bank of India&#x27;s recent directives to peer-to-peer lending regulations (announced on 16 August 2024), we have made changes to payment timelines.</p></div></a></div><div class="border rounded-lg overflow-hidden shadow-sm w-[350px]"><a href="/blog/shgs-self-help-groups-india"><div class="relative"><img alt="" loading="lazy" width="350" height="250" decoding="async" data-nimg="1" class="w-full object-cover w-full h-[300px]" style="color:transparent" src="https://rangde.in/blog-admin/uploads/self_help_groups_in_india_a504aef43e.png"/><div class="inline-flex items-center border px-2.5 py-0.5 text-xs font-semibold transition-colors focus:outline-none focus:ring-2 focus:ring-ring focus:ring-offset-2 border-transparent bg-secondary text-secondary-foreground hover:bg-secondary/80 absolute bottom-0 right-0 rounded-none">#<!-- -->Research</div></div><div class="p-4"><div class="flex gap-2"><div><img alt="" loading="lazy" width="50" height="50" decoding="async" data-nimg="1" class="size-10 rounded-full" style="color:transparent" src="https://rangde.in/blog-admin/uploads/Leslin_K_Seemon_47fefbef8e.png"/></div><div><p>Leslin K Seemon</p><p class="text-xs text-gray-500"><time dateTime="1717871400000">Jun 9th 2024</time> | <span>5006<!-- --> views</span> | <span>6 min read</span></p></div></div><p class="text-lg font-bold mt-2 text-[#01AADE]">How Self Help Groups (SHGs) In India Work : An Overview</p><p class="text-gray-700 text-sm">Discover how Self Help Groups (SHGs) are transforming India through women&#x27;s empowerment, financial inclusion, and rural development. 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I joined an engineering college in Vijayawada. It was the same college where RGV (Ram Gopal Verma) studied. Ever...</p></div></a></div></div></div></div><div class="flex sm:items-center mb-4 gap-4 flex-col sm:flex-row"><p class="text-4xl text-[#292D36] font-bold">Latest Blogs</p><div class="sm:ml-auto"><a class="inline-flex items-center justify-center whitespace-nowrap text-sm font-medium transition-colors focus-visible:outline-none focus-visible:ring-1 focus-visible:ring-ring disabled:pointer-events-none disabled:opacity-50 bg-primary text-primary-foreground shadow hover:bg-primary/90 h-10 rounded-md px-8 hover:underline" href="/blog/all">View All<svg width="15" height="15" viewBox="0 0 15 15" fill="none" xmlns="http://www.w3.org/2000/svg" class="ml-2 size-5"><path d="M8.14645 3.14645C8.34171 2.95118 8.65829 2.95118 8.85355 3.14645L12.8536 7.14645C13.0488 7.34171 13.0488 7.65829 12.8536 7.85355L8.85355 11.8536C8.65829 12.0488 8.34171 12.0488 8.14645 11.8536C7.95118 11.6583 7.95118 11.3417 8.14645 11.1464L11.2929 8H2.5C2.22386 8 2 7.77614 2 7.5C2 7.22386 2.22386 7 2.5 7H11.2929L8.14645 3.85355C7.95118 3.65829 7.95118 3.34171 8.14645 3.14645Z" fill="currentColor" fill-rule="evenodd" clip-rule="evenodd"></path></svg></a></div></div><div class="flex flex-col lg:flex-row gap-6"><div class="w-full lg:w-3/5 flex flex-col gap-6"><div class="border rounded-lg overflow-hidden shadow-sm "><a href="/blog/social-impact-trip"><div class="relative"><img alt="" loading="lazy" width="350" height="250" decoding="async" data-nimg="1" class="w-full object-cover false" style="color:transparent" src="https://rangde.in/blog-admin/uploads/b83a3d74_a0c4_4df9_92e9_f570c87a8ca7_79e402e8a0.jpg"/><div class="inline-flex items-center border px-2.5 py-0.5 text-xs font-semibold transition-colors focus:outline-none focus:ring-2 focus:ring-ring focus:ring-offset-2 border-transparent bg-secondary text-secondary-foreground hover:bg-secondary/80 absolute bottom-0 right-0 rounded-none">#<!-- -->Our Communities</div></div><div class="p-4"><div class="flex gap-2"><div><img alt="" loading="lazy" width="50" height="50" decoding="async" data-nimg="1" class="size-10 rounded-full" style="color:transparent" src="https://rangde.in/blog-admin/uploads/Aditi_Joshi_ef3cfade51.png"/></div><div><p>Aditi Joshi</p><p class="text-xs text-gray-500"><time dateTime="1737052200000">Jan 17th 2025</time> | <span>73<!-- --> views</span> | <span>5 min read</span></p></div></div><p class="text-lg font-bold mt-2 text-[#01AADE]"> Witnessing Change: A Social Impact Trip with Rang De Through Rural Rajasthan</p><p class="text-gray-700 text-sm">By the end of the trip, this group of social investors had forged lasting memories, formed new friendships, and solidified their commitment to social investing.</p></div></a></div><div class="border rounded-lg overflow-hidden shadow-sm "><a href="/blog/Chandru-Badrinarayanan"><div class="relative"><img alt="" loading="lazy" width="350" height="250" decoding="async" data-nimg="1" class="w-full object-cover false" style="color:transparent" src="https://rangde.in/blog-admin/uploads/Whats_App_Image_2025_01_16_at_20_07_39_50de2ff585.jpeg"/><div class="inline-flex items-center border px-2.5 py-0.5 text-xs font-semibold transition-colors focus:outline-none focus:ring-2 focus:ring-ring focus:ring-offset-2 border-transparent bg-secondary text-secondary-foreground hover:bg-secondary/80 absolute bottom-0 right-0 rounded-none">#<!-- -->Social Investing 101</div></div><div class="p-4"><div class="flex gap-2"><div><img alt="" loading="lazy" width="50" height="50" decoding="async" data-nimg="1" class="size-10 rounded-full" style="color:transparent" src="https://rangde.in/blog-admin/uploads/Leslin_K_Seemon_47fefbef8e.png"/></div><div><p>Leslin K Seemon</p><p class="text-xs text-gray-500"><time dateTime="1737052200000">Jan 17th 2025</time> | <span>111<!-- --> views</span> | <span>6 min read</span></p></div></div><p class="text-lg font-bold mt-2 text-[#01AADE]">Strengthening India’s Social Fabric: Chandru’s Rang De Story</p><p class="text-gray-700 text-sm">He&#x27;s a banker, a bond trader, a financial journalist, built products for credit ratings and even worked on sustainable finance policies. Today, an active social investor with Rang De, channeling his expertise to strengthen the social fabric of the country. </p></div></a></div></div><div class="w-full lg:w-2/5 flex flex-col gap-6"><div class="border rounded-lg overflow-hidden shadow-sm "><a href="/blog/rang-de-fuels-tailoring-ventures"><div class="relative"><img alt="" loading="lazy" width="350" height="250" decoding="async" data-nimg="1" class="w-full object-cover false" style="color:transparent" src="https://rangde.in/blog-admin/uploads/Stories_of_change_3_df40813f0c.png"/><div class="inline-flex items-center border px-2.5 py-0.5 text-xs font-semibold transition-colors focus:outline-none focus:ring-2 focus:ring-ring focus:ring-offset-2 border-transparent bg-secondary text-secondary-foreground hover:bg-secondary/80 absolute bottom-0 right-0 rounded-none">#<!-- -->Impact Stories</div></div><div class="p-4"><div class="flex gap-2"><div><img alt="" loading="lazy" width="50" height="50" decoding="async" data-nimg="1" class="size-10 rounded-full" style="color:transparent" src="https://rangde.in/blog-admin/uploads/Leslin_K_Seemon_47fefbef8e.png"/></div><div><p>Leslin K Seemon</p><p class="text-xs text-gray-500"><time dateTime="1736706600000">Jan 13th 2025</time> | <span>37<!-- --> views</span> | <span>4 min read</span></p></div></div><p class="text-lg font-bold mt-2 text-[#01AADE]">How Rang De Fuels Rural Tailoring Ventures</p><p class="text-gray-700 text-sm">From repairing everyday garments to crafting festive attire, this low-cost venture not only meets a steady local demand but also fuels community-level growth, as home-based tailors source materials from neighborhood shops and pass on their skills to relatives and neighbors.</p></div></a></div><div class="border rounded-lg overflow-hidden shadow-sm "><a href="/blog/next-wave-of-ev-adoption"><div class="relative"><img alt="" loading="lazy" width="350" height="250" decoding="async" data-nimg="1" class="w-full object-cover false" style="color:transparent" src="https://rangde.in/blog-admin/uploads/Stories_of_change_1_6e3193f80f.png"/><div class="inline-flex items-center border px-2.5 py-0.5 text-xs font-semibold transition-colors focus:outline-none focus:ring-2 focus:ring-ring focus:ring-offset-2 border-transparent bg-secondary text-secondary-foreground hover:bg-secondary/80 absolute bottom-0 right-0 rounded-none">#<!-- -->Impact Stories</div></div><div class="p-4"><div class="flex gap-2"><div><img alt="" loading="lazy" width="50" height="50" decoding="async" data-nimg="1" class="size-10 rounded-full" style="color:transparent" src="https://rangde.in/blog-admin/uploads/Leslin_K_Seemon_47fefbef8e.png"/></div><div><p>Leslin K Seemon</p><p class="text-xs text-gray-500"><time dateTime="1736447400000">Jan 10th 2025</time> | <span>64<!-- --> views</span> | <span>4 min read</span></p></div></div><p class="text-lg font-bold mt-2 text-[#01AADE]">Could Social Investing Power the Next Wave of EV Adoption?</p><p class="text-gray-700 text-sm">
At a time when electric vehicles (EVs) are poised to redefine mobility, social investing may be the key to helping these trusted three-wheeler drivers make the leap into a cleaner, more cost-effective future.</p></div></a></div><div class="border rounded-lg overflow-hidden shadow-sm "><a href="/blog/the-story-of-a-local-kirana-store"><div class="relative"><img alt="" loading="lazy" width="350" height="250" decoding="async" data-nimg="1" class="w-full object-cover false" style="color:transparent" src="https://rangde.in/blog-admin/uploads/IMG_3598_086a3dbabb.JPG"/><div class="inline-flex items-center border px-2.5 py-0.5 text-xs font-semibold transition-colors focus:outline-none focus:ring-2 focus:ring-ring focus:ring-offset-2 border-transparent bg-secondary text-secondary-foreground hover:bg-secondary/80 absolute bottom-0 right-0 rounded-none">#<!-- -->Impact Stories</div></div><div class="p-4"><div class="flex gap-2"><div><img alt="" loading="lazy" width="50" height="50" decoding="async" data-nimg="1" class="size-10 rounded-full" style="color:transparent" src="https://rangde.in/blog-admin/uploads/Leslin_K_Seemon_47fefbef8e.png"/></div><div><p>Leslin K Seemon</p><p class="text-xs text-gray-500"><time dateTime="1736188200000">Jan 7th 2025</time> | <span>175<!-- --> views</span> | <span>5 min read</span></p></div></div><p class="text-lg font-bold mt-2 text-[#01AADE]">The Story of a Local Kirana Store</p><p class="text-gray-700 text-sm">In many rural communities, this “little shop down the lane” does far more than fill a shopping list—it’s some family’s main source of income, a place where neighbors catch up, and sometimes a launchpad for other small businesses.</p></div></a></div></div></div></div></div></div><footer class="px-4 lg:px-[16%] xl:px-[20%] border-t pt-8 pb-4 flex justify-center"><div class="max-w-[1440px] w-full"><img alt="" loading="lazy" width="74" height="84" decoding="async" data-nimg="1" class="grayscale hover:grayscale-0 transition-all 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The investors were eager to meet the women entrepreneurs of Rajasthan and witness the difference their social investments had made. \n\nThe next day, our social investors were set to meet women entrepreneurs from the villages around Udaipur and visit a namkeen manufacturing unit run by women of these villages. \n\n**The first stop was the office of our impact partner Manjari Foundation** who helped us curate this inaugural SIT. The group learned about the incredible work of Manjari Foundation and how Rang De collaborates with partners to enable credit access for underserved rural communities across India. \n\n\nNext were the visits planned to meet Mariyam Meena and Kamala Devi, **rural entrepreneurs who started a small clothing and grocery store** respectively in the Zanwar village with credit from Rang De social investors. They are now successfully running their business and earning an income. The social investors were moved by their stories and also thought of supporting their efforts by buying products from their stores. \n\n\u003cimg src=\"https://rangde.in/blog-admin/uploads/IMG_4875_1_44d3ca3ce1.jpg\" width=\"40%\" alt=\"\" /\u003e\n\n**The last visit for the day was the namkeen factory** - our social investors met the women from the villages running the whole unit with support from Manjari Foundation, and got to know their individual stories. They also understood the value chain of production and marketing for the products - the challenges and opportunities ahead. \n\n\u003cimg src=\"https://rangde.in/blog-admin/uploads/IMG_8514_b79ad99af6.jpg\" width=\"60%\" alt=\"\" /\u003e\n\nOne of the most memorable experiences of the day was the “Do It Yourself” lunch, where investors had the chance to prepare traditional Rajasthani dishes—dal baati churma, chutney, and churma laddoos—on a sil batta. The joy of creating and savoring these dishes together brought the group even closer. \n\n\u003cimg src=\"https://rangde.in/blog-admin/uploads/IMG_4912_4c9c085784.jpg\" width=\"40%\" alt=\"\" /\u003e\n\n\nThe day ended with a reflective session, allowing the investors to share their biggest takeaways, followed by a fun-filled evening of Rajasthani folk music, dancing around a bonfire, and enjoying authentic Rajasthani cuisine. \n\nThis was curated by Dipali Khandelwal, a Rang De social investor and a food and culture researcher from Rajasthan who is documenting the disappearing food cultures of India.\n\n\u003cimg src=\"https://rangde.in/blog-admin/uploads/c044943c_d150_47b3_a3a4_933c8553437a_9ed6642c38.jpg\" width=\"60%\" alt=\"\" /\u003e\n\n\n**Day 3 took the group from Udaipur to Chittorgarh**, where they were warmly welcomed by the women of Deori village with dhol and flower garlands. They met Rekha and Mamta **who were running their grocery stores** in the village and had started with access to low-cost credit enabled by the Rang De social investors. The social investors took time to understand their aspirations and also offered advice. \n\nThe day also featured a visit to a **women-run masala unit**, where the investors watched an inspiring Nukkad Natak (street play) performed by women from the local villages - trained and enabled by our impact partner Manjari Foundation. \n\nThe play and songs conveyed powerful social messages, and the confidence of the women left a lasting impression on our social investors. This was followed by a sumptuous lunch that was homemade and authentic. **The day ended with a visit to Chittorgarh Fort** where they witnessed a beautiful sunset and finished with the reflective hour that focused on sharing their learnings with the others.\n\n\n\n**On the final day of the trip**, our social investors went to Ajmer where they met Shahnaj and Shagun - two women entrepreneurs running successful businesses and setting an example in their communities. Shahnaj, who started a goat farming venture with just four goats, had grown her herd to fifteen in a year. \n\nShe now leads 11 Self-help Groups (SHGs), enabling other women to become entrepreneurs. Shagun, who started an apparel workshop, now employs three people and exports her products to Europe.\n\nBy the end of the trip, this group of social investors had forged lasting memories, formed new friendships, and solidified their commitment to social investing. Inspired by what they had witnessed, they were eager to share their experiences and encourage others to join the movement.\n\n\u003cimg src=\"https://rangde.in/blog-admin/uploads/IMG_8485_cee5474bd2.jpg\" width=\"60%\" alt=\"\" /\u003e\n\n\nThis trip not only reinforced their belief in the power of social investing but also provided invaluable insights into how Rang De’s partners, not-for-profits, and CSR initiatives come together to drive real change. \n\n**The social investors left with a renewed sense of purpose**, knowing that their contributions—whether big or small—are making a tangible impact on rural livelihoods across India.\n\nTo enable farmers and rural entrepreneurs across India with access to credit, become a social investor today at [rangde.in](https://bit.ly/45uYdaN)\n\n**Wish to join us on the next Social Impact Trip?** Stay tuned for more updates!\n\n\n\n"])</script><script>self.__next_f.push([1,"14:T1af9,"])</script><script>self.__next_f.push([1,"Meet Chandru Badrinarayanan. He’s been a banker, a bond trader, a financial journalist, built products for credit ratings and even worked on sustainable finance policies. Today, he’s an active social investor with Rang De, channeling his expertise to strengthen the social fabric of the country. \n\n[In this part of our Q\u0026A series](https://rangde.in/blog/categories/social-investing-101), he opens up about his career, why he invests, and how he sees social investing shaping India’s future.\n\n### Q: Chandru, tell us about your career journey.\n\n**Chandru:** I’ve been in the financial sector for more than 3 decades.. I started as a banker, then moved on to bond trading, financial journalism, credit ratings, popularised ETFs \u0026 ESG ratings and went onto work in sustainability and climate change related sectors.\n\nI spent over 12 years at CRISIL, where I was involved in SME ratings, developing risk management products, and creating tools like the CRISIL Bond Index. I also headed MSCI’s (formerly Morgan Stanley Capital International) India business related to equity indices, risk management tools and Environmental, Social, and Governance (ESG) ratings.\n\nLater, I joined a startup on climate intelligence using satellite data and AI. Alongside that, I served on a committee drafting sustainable finance regulations for India, pushing for initiatives like small modular nuclear reactors as a green energy source.\n\n\n  \nCurrently, I’m on the board of a credit rating agency as an independent director. Beyond finance, I manage my investments, focus on my health, travel across the world, and indulge in high-speed biking in international circuits.\n\n### Q: What are you most passionate about?\n\n**Chandru:** I’ve always been passionate about bridging the trust deficit in financial markets. A robust financial market is essential for a growing economy. Whether at CRISIL, MSCI, or in startups, my aim was to ensure transparency and governance. That’s also what drew me to Rang De. I saw an organization committed to transparent operations and wanted to channel my resources where they could have a real impact.\n\n### Q: You mentioned you’ve been supporting Rang De for the past 7–8 years. What attracted you in the first place?\n\n**Chandru:** Transparency in governance and flexibility on where the funds go were key factors. Most platforms don’t let you see the borrower’s details upfront, but Rang De does. That sense of control and transparency made a big difference. Also, I’m not there for big financial returns. What matters is the social impact—how many lives get uplifted through these funds. The low interest rate structure means the borrower has responsibility to repay, but it’s not burdensome. This keeps the cycle healthy and ensures a real sense of accountability.\n\n### Q: How do you see the NBFC–P2P lending space in India?\n\n**Chandru:** Whenever a new financial service emerges and grows fast, regulators rightly step in to manage systemic risk. This hugely helps filter out players who lack strong governance or systems. For socially conscious platforms like Rang De, which already emphasizes transparency and compliance, these rules are an advantage—only the serious and well-run companies survive. It’s important never to be complacent, though. Even if you’re doing well, you need to keep innovating to stay ahead.\n\n### Q: You recently went on a Social Impact Trip (SIT) with Rang De. How was that experience?\n\n**Chandru:** I had visited rural areas before, but this was about seeing firsthand how Rang De’s beneficiaries are doing. I was struck by the multiplier effect—help one woman set up a livelihood, and she uplifts many others along with her. It was eye-opening to see how even a small loan can transform an entire community. This reinforced my belief in social investing and the work Rang De does. I’ve already topped up my investment, and I plan to keep going.\n\n ![IMG_8485.jpg](https://rangde.in/blog-admin/uploads/IMG_8485_cee5474bd2.jpg) \n\n### Q: How did you first realize your Social Investment was making a difference?\n\n**Chandru:** With Rang De, I could see profiles of the people borrowing. The fact that I could pick and choose whom to support gave me confidence in where my money was going. Over time, I saw their repayments and read updates on how these loans were helping. It’s a two-way street: the investor knows the impact is real, and the borrower knows someone cares enough to enable their livelihood. That mutual trust is powerful.\n\n### Q: You also talked about offering more choices to investors. Can you elaborate?\n\n**Chandru:** Every investor has personal causes they care about—whether it’s supporting differently abled people, third-gender communities, or other niche areas. Expanding the categories on the platform allows more people to connect with causes that resonate with them. Of course, Rang De must ensure reliable ground facilitators to execute these new focus areas. But having that choice can deepen engagement. More people would feel, “Yes, this is the cause I really want to fund.”\n\n### Q: Do you think returns matter for social investors like you?\n\n**Chandru:** Financial returns are minimal in this context. They’re not the big draw. I’m happy if my principal gets recycled into more social ventures. People like me are looking for social impact—improved livelihoods, better access to finance, and stronger communities. That’s the real “profit.” Of course, it’s crucial to charge a small interest so borrowers know it’s not a handout. It creates discipline, and retains their dignity.\n\n### Q: How would you define social investing to someone who’s completely new to it?\n\n**Chandru:** Social investing is about strengthening the social fabric. Think of it as reducing friction in society by giving more people the means to thrive. It’s a structured way of helping people help themselves. This boosts local economies, nurtures trust among communities, and, in turn, benefits everyone—investors included.\n\n### Q: Any final thoughts you’d like to share with readers who might be on the fence about social investing?\n\n**Chandru:** If you’re wondering whether you can make a difference, the answer is absolutely yes. By investing through platforms like Rang De, you become a catalyst for positive change. You’re not just giving money; you’re empowering someone to build a livelihood, which lifts entire families and communities. Over time, that ripple effect strengthens the entire country’s social and economic fabric.\n\n----------\n\n  \nExplore how you can invest in livelihoods through Rang De. Every rupee can change a life and spark a chain reaction of growth.\n\n[Click here](https://bit.ly/45uYdaN) to start your social investment journey on Rang De with as low as **₹500** - create hundreds of days of livelihood in rural India and get repaid with interest!"])</script><script>self.__next_f.push([1,"15:T14e9,"])</script><script>self.__next_f.push([1,"Tailoring businesses in rural India often serve as a practical route to steady earnings. They rely on minimal setup costs, enjoy consistent local demand, and tap into the creative talents of individual entrepreneurs.\n\nFrom repairing everyday garments to crafting festive attire, this low-cost venture not only meets a steady local demand but also fuels community-level growth, as home-based tailors source materials from neighborhood shops and pass on their skills to relatives and neighbors.\n\n## Why Tailoring Works\n\n### Low Initial Investment\n\n**A basic, entry-level sewing machine**—often a foot-pedal or hand-operated model—can cost anywhere between **₹5,000 to ₹8,000**. If you opt for **a more advanced machine** with features like zigzag stitching or multiple stitch patterns, prices can go up to **₹10,000 to ₹15,000**. Beyond the machine, you’ll need essential supplies such as thread spools, measuring tape, scissors, needles, and fabric markers, which typically add another ₹2,000 to ₹3,000 to your initial expenses.  \n  \nFor entrepreneurs in rural or semi-urban regions, a small workspace at home—often just a cleared-out corner or verandah—helps avoid additional rental costs. All in all, many **people can start a basic tailoring setup with ₹10,000 to ₹15,000**, making it an accessible option for those wary of taking on large debts or navigating complicated bank loans.\n\n### Consistent Demand\n\n**From simple alterations to festive outfits, tailors receive a steady stream of orders.** In many rural communities, the next shop or boutique might be hours away, which makes local tailoring services indispensable. Tailoring is one such business that often employs multiple family members, either directly stitching or handling related tasks like measuring and ironing.\n\n### Family-Centered Operations\n\nTailoring also fosters a shared learning environment. Children and relatives observe and participate, which cuts down on labor costs and helps cultivate new skills. Over time, these **small-scale operations can evolve**, with some tailors expanding into embroidery, retailing ready-made garments, or offering specialized services like design consultations.\n\n----------\n\n## A Real Story from Zaran, Dang: Mahla’s Tailoring Journey\n\nIn the village of Zaran in Dang district, **Mahla Jashvant** has been stitching clothes for the last 10–12 years. He initially worked for others but soon decided to branch out on his own\n\n*“I thought it was better to start out on my own rather than working for others,”* he says.\n\nIn 2022, Mahla connected with the [Aga Khan Rural Support Programme India (AKRSPI)](https://www.akrspindia.org.in/web/home), an organisation that recognized his skills and provided a full shuttle sewing machine. AKRSPI also introduced him to Rang De,\n\n ![IMG_3746.JPG](https://rangde.in/blog-admin/uploads/IMG_3746_83a0052eec.JPG) \n\n*“They told me that I can get a loan at a lower interest rate through Rang De. I applied there and got the loan quickly,”* Mahla explains.\n\nThis was a game-changer. Without low-cost credit enabled by Rang De, he might have had to borrow from friends—or face interest rates of 10–12% at the bank, a cost that can severely cut into profits for a small business. \n\nInstead, the credit enabled him restock fabrics, acquire better thread and accessories, and even plan for busier seasons like wedding months.  \n  \nMahla Jashvant now makes a profit of ₹8-10k monthly after paying for his expenses.\n\n  \n ![IMG_E3740.JPG](https://rangde.in/blog-admin/uploads/IMG_E3740_6239259b76.JPG) \n\n----------\n\n## The Bigger Picture\n\n### Supporting Local Economies\n\nWhen tailors like Mahla can secure capital on fair terms, they tend to source raw materials from nearby shops, boosting multiple businesses in the process. Their customers stay in the community rather than traveling to larger towns, and local families benefit from affordable stitching services.\n\n### Training and Skill-Building\n\nMany rural tailors end up informally training younger relatives or hiring neighbors who want to learn. This knowledge transfer creates a cycle of local skill-building and self-reliance. **Family-run enterprises are integral to sustaining rural livelihoods** because they spread entrepreneurial know-how within the community.\n\n**Tailoring can also open the door to expansion.** Some entrepreneurs go on to add more machines, branch into embroidery, or start selling cloth materials. Others diversify into teaching tailoring skills, thereby earning extra income and mentoring new tailors who could eventually start their own ventures.\n\nUntil now, **Rang De Social Investors have enabled 88 tailors across India to start their tailoring ventures**. ₹32 lakhs have been utilised in low-cost credit to purchase raw materials, tailoring machines, stock and supplies.\n\nTailoring in rural India is a proven approach for families to earn, build confidence, and shape a sustainable livelihood. Armed with local support—whether it’s a sewing machine from AKRSPI or a lower-interest loan from Rang De—entrepreneurs like Mahla can turn their craft into a thriving, small-scale enterprise.\n\nTo enable rural entrepreneurs like tailors and create sustainable livelihoods with as low as ₹500, visit [rangde.in](https://bit.ly/45uYdaN) - create change and get repaid with interest!"])</script><script>self.__next_f.push([1,"16:T1341,"])</script><script>self.__next_f.push([1,"If you’ve ever made a last-minute trip—be it to the local market, railway station, or your office—you’ve likely relied on one of the most ubiquitous yet under-celebrated modes of India’s transportation network and even desperately called for it. Auuttoo!  \n  \n*Yes, the auto-rickshaw!*\n\nThere are roughly [25-30 lakhs registered auto rickshaws](https://morth.nic.in/sites/default/files/RTYB_Publication_2019_20%20(1).pdf) across India.\n\nBeyond just short commutes, driving an auto rickshaw supports a family’s entire livelihood.  \n \n ![Stories of change.jpg](https://rangde.in/blog-admin/uploads/Stories_of_change_173e060ba5.jpg) \n\n### Why Auto Rickshaws Continue to Thrive\n\n1.  **Low Start-up Costs:** Acquiring an auto rickshaw is often more affordable than other transport options, especially with better access to financing.: For instance, a brand-new auto rickshaw—like the popular Bajaj RE—can start from around **₹2.25 - ₹2.50 lakh,** whereas a standard hatchback car might cost upwards of ₹5–₹6 lakh before factoring in maintenance and fuel.  \n      \n    \n2.  **Trust Over Time:** Passengers often stick to a driver they know. In many residential areas, one dependable driver might take the same group of commuters - school kids, office colleagues etc each morning.  \n      \n    \n3.  **Next Steps:** Many drivers eventually branch out into other ventures. It could be a larger taxi service or a tourist-focused offering. Their local knowledge and goodwill often serve as a strong foundation for expansion.  \n      \n   **Here’s your chance to invest in an Autorickshaw Driver**\n\nYour social investment can enable an autorickshaw driver like Bandekar to upgrade to an electric auto-rickshaw : [https://rangde.in/i/bandekar-159](https://rangde.in/i/bandekar-159) 🛺\n    \n ![Stories of change (2).png](https://rangde.in/blog-admin/uploads/Stories_of_change_2_13ee3cd32e.png) \n\nWhile auto rickshaws are vital for everyday commutes, driving a diesel engine auto can become burdensome over time.\n\nWe all have felt the rattling noise and intense vibration from a diesel auto during a short ride, imagine the driver’s experience—sitting through those jolts all day, every day.\n\nWhat’s a brief inconvenience for a passenger can become backaches, headaches, and constant fatigue for someone trying to earn a living behind the wheel.\n\nOver time, this daily stress can whittle down a driver’s well-being, eating into both their morale and their ability to earn.\n\n### A Switch That Changed Everything: Sheikh Hussain’s Story\n  \nSheikh Hussain from Hyderabad supports a household of five, by driving an auto rickshaw. Before stepping into this role, he worked at a mechanic shop. \n\nEventually, he purchased a diesel auto, but it came with high maintenance costs and frequent mechanical issues.  \n  \nTired of constant repairs, Hussain decided to choose an electric vehicle. He noticed right away how smooth it was to operate—no heavy vibration and fewer breakdowns. **His monthly auto-related expenses dropped significantly, from ₹1000–₹1500 to barely ₹300.**  \n  \nHussain needed financial support to make this big purchase. He came across different credit options but finally chose Rang De for financing his auto as it was more affordable \u0026 hassle free than traditional loans. \n\nWith this, he transitioned to an electric auto with fewer hassles. Now, his daily income doesn’t get eaten up by high maintenance costs, and he has enough left over to manage household needs.\n\n ![1637158321000.jpg](https://rangde.in/blog-admin/uploads/1637158321000_4db846663f.jpg) \n\nDuring Hussain’s search, he discovered [RACEnergy](https://race.energy/), a company that offers EV conversion kits and battery-swapping solutions specifically for three-wheelers. This made his switch to an electric auto far simpler and cost-effective.\n\nAt a time when electric vehicles (EVs) are poised to redefine mobility, social investing may be the key to helping these trusted three-wheeler drivers make the leap into a cleaner, more cost-effective future.\n\n ![images (1).jpg](https://rangde.in/blog-admin/uploads/images_1_80b63b46ae.jpg) \n\nUntil now, **Rang De Social Investors have funded ₹45 lakhs in affordable credit enabling 51 rickshaw drivers to seamlessly switch from diesel engines to electric vehicles.**\n\nYour investment isn’t just about backing a single vehicle—it’s about accelerating a cleaner, greener future that reduces emissions, protects local ecosystems, and inspires sustainable growth in our communities.\n\n\n**Invest towards a sustainable environment** while creating livelihood opportunities at [rangde.in](https://bit.ly/45uYdaN)\n\n  \n\n**Suggested read** : [Matheran’s E-rickshaw transformation with Rang De](https://rangde.in/blog/the-e-rickshaw-transformation-in-matheran)\n\n**Video:** [Podni Anjaneyulu - Story of A E-rickshaw Driver](https://www.youtube.com/watch?v=3I687-mdEi4)"])</script><script>self.__next_f.push([1,"17:T1882,"])</script><script>self.__next_f.push([1,"Think about that small shop you drop by whenever you’re out of sugar. \n\nIn many rural communities, this *“little shop down the lane”* does far more than fill a shopping list—it’s some family’s main source of income, a place where neighbors catch up, and sometimes a launchpad for other small businesses.  \n  \nRural households often choose to open kirana stores because the **initial investment is relatively small**. A single room, some storage shelves, and basic stock are often enough to begin.\n\nAccording to the [Ministry of Micro, Small and Medium Enterprises (MSME) 2020–21 report](https://msme.gov.in/sites/default/files/MSME-ANNUAL-REPORT-ENGLISH%202020-21.pdf), more than half of micro and small enterprises in rural areas operate with minimal capital.\n\nThis is true in many pockets across the country, including in villages like Malegao in Dang district, where local entrepreneur **Chandaben** started out by opening a simple juice stall before eventually expanding into a full-fledged store. Her early foray into small business shows how even a modest setup can turn into something more sustainable when approached step-by-step.\n\n**Essentials** like rice, flour, cooking oil, and toiletries **remain in constant demand**. For people living in remote locations, traveling to larger towns for groceries is often expensive and time-consuming. **Local kirana shops meet this need**, making them a stable choice for entrepreneurs looking for **regular cash flow**.\n\nIn Chandaben’s case, she found that selling everyday items, tea, and snacks drew steady footfall once her shop’s location became more widely known in the community.\n\nIn rural India, **store owners usually know their customers personally**. This trust—often built over years—encourages loyalty. Some shops extend credit to families, relying on longstanding relationships. \n\nChandaben and her family experienced how crucial trust is, especially when their shop was just starting out. Word-of-mouth and goodwill helped the business stay afloat, even though it was a little distance away from the main village.\n\n ![90-min.png](https://rangde.in/blog-admin/uploads/90_min_f0d34f9956.png) \n\n----------\n\n## The Economics of Running a Kirana Store\n\n### Scale and Margins\n\nMargins on everyday goods can be thin—often 5–10%. However, high turnover of these items can sustain profitability. Many store owners also diversify, adding services like phone recharges, basic stationery, or even tea stalls to increase revenue. \n\nChandaben did exactly that when she introduced **stationery items and a tea-snack corner** alongside her general merchandise, boosting her store’s overall earnings.\n\n### Employment Generation\n\nRural retail forms a significant share of India’s unorganized retail sector, which, according to the [Retailers Association of India, stands at about 88% of the total retail market in 2021](https://www.statista.com/statistics/935906/india-share-of-retail-market-by-segment/#:~:text=Share%20of%20retail%20market%20across%20India%20FY%202019%2D2021%2C%20by%20segment\u0026text=The%20traditional%20retail%20market%20dominated,expected%20to%20gain%20in%20share.). Typically, even a single kirana store can employ at least one or two people, with additional opportunities arising for suppliers, distributors, and local wholesalers.\n\n### Stepping Stone for Other Businesses\n\nA successful kirana store can open doors to other ventures. Families diversify into businesses like dairy, tailoring, or small eateries—often using the initial profits and reputation from running a grocery shop. \n\nOver time, Chandaben and her family started a Computer Service Centre (CSC) alongside their general store. The trust and revenue they built from their original shop allowed them to confidently explore and grow additional services.\n\n ![IMG_3636.JPG](https://rangde.in/blog-admin/uploads/IMG_3636_a7c6ffbdf5.JPG) \n\n----------\n\n## Role of Family in Running a Kirana Store\n\n### Shared Responsibilities\n\nIn rural India, running a store is typically a family affair. Tasks such as managing inventory, serving customers, and even making small deliveries are often split among relatives. This reduces labor costs and makes the business more manageable. Chandaben’s entire household pitched in, from stocking cutlery items to handling customers who came for tea and snacks, showing how collective effort keeps expenses down.\n\n### Skill Building\n\nFamily members pick up practical business skills—like basic book-keeping and stock management—that can later help if they start their own ventures. According to the [National Statistical Office (NSO) 73rd Round survey](https://www.mofpi.gov.in/sites/default/files/2015_16_nsso_73rd_round.pdf), 46.9% of rural enterprises are family-run (3), pointing to the value of collective effort. For Chandaben, learning how to negotiate with suppliers and handle routine accounting were crucial steps that empowered her to branch out her businesses and eventually secure low-interest credit from Rang De to buy stationery items.\n\n ![IMG_3605.JPG](https://rangde.in/blog-admin/uploads/IMG_3605_7b9609f524.JPG) \n\n----------\n\n## A Promising Factor for Rural Development\n\nLocal stores do more than just sell goods—they spur local economies, create jobs, and inspire more people to start businesses. Technology has also made it easier to manage supply chains and accept digital payments. In communities like Malegao, initiatives by organizations such as [Aga Khan Rural Support Programme](https://www.akrspindia.org.in/web/home) (AKRSPI) and affordable credit from Rang De Social Investors further unlock potential.\n\nChandaben’s journey highlights how quick, affordable credit can enable entrepreneurs to stock inventory and invest in their businesses—without getting tangled in complicated paperwork. She now makes a net profit of ₹8000-12,000 every month from her retail store.\n\nIn turn, the **growth of rural kirana stores can keep local economies robust** and encourage more families to consider retail as a viable way to earn and invest in their community’s future.\n\nTo invest in rural businesses and create sustainable livelihoods with as low as **₹500,** visit [rangde.in](https://bit.ly/45uYdaN) - create change and get repaid with interest!"])</script><script>self.__next_f.push([1,"18:Tbfa,"])</script><script>self.__next_f.push([1,"Starting 16 November 2024, the Rang De platform will see some changes. In line with the Reserve Bank of India's recent directives to peer-to-peer lending regulations (announced on 16 August 2024), we have made changes to payment timelines. \n\nWhat does this mean for you? All disbursals will be completed within a T+1 time frame, with \"T\" being the day your transaction is made. In other words, any payments Rang De receives —whether they're social investments from you - our investors, or repayments from investees—will need to be moved into the respective bank accounts within a single day.\n\nTo make this easier for you, here’s a simplified explanation how the social investor’s journey will be - \n\n ![T+ 1 Infographic Final - 1 (1).jpg](https://rangde.in/blog-admin/uploads/T_1_Infographic_Final_1_1_26a5f3d1e1.jpg) \n\n**The 1st and 15th day of every month is when you can make investments** - On these dates, you will receive a payment link for any social investments you have selected earlier or you can also choose to invest in active investee profiles on the Rang De platform. Payments will be LIVE on these two dates.\n\n**The 2nd day of every month is when the payment disbursals take place** - Investments made on the 1st will be transferred to the bank accounts of the investees.\n\n**2nd to 14th of every month - Choose to create impact and invest in them later** - During this period, you can select the fund or the individual investee you want to invest in and the amount you want to invest. Then choose the “Invest Later” option to confirm your commitment.\n\n**On the 15th of every month the investments are live again!** - This means that those who have chosen to “Invest Later” between 2nd to 14th will receive a payment link for these investments. This link will be active for 24 hours and you will need to make the payment to invest. Apart from what you have selected earlier, on this day, you can head straight to the platform and invest in any active investee profiles as well.\n\n**On the 16th of every month, the payment will be disbursed to the investees** - All payments made on the 15th of the month will be transferred to the investees’ bank accounts.\n\n**16th to the last day of every month - more opportunities to make an impact!** - Like before, you can continue to choose to commit investments to specific investee profiles or funds by selecting \"Invest Later.”\n\nThis cycle of investments and disbursals will continue every month. \n\nThe process of **repayments** will also comply with the T+1 timeline, with repayments done by your investees being credited to your bank account within 24 hours.  \n\nThis is the first phase of the T+1 rollout on the Rang De platform. Rest assured, we're committed to making this process as smooth and hassle-free as possible. In the coming months, we’ll be working on activating features like e-mandates and UPI Autopay to give you even more control and ease over your social investments. \n\nFor any questions or assistance, please reply to this email or reach out to us at support@rangde.in\n"])</script><script>self.__next_f.push([1,"19:T25ae,"])</script><script>self.__next_f.push([1,"In a country as diverse and complex as India, tackling socio-economic issues is a monumental task. While government schemes and NGOs do their part, the real change often starts at the grassroots level. In this blog, well cover -\n\n\n## The Essence of Self Help Groups\n\nSelf Help Groups (SHGs) are small voluntary associations of people, often from similar socio-economic backgrounds. They gather every week, pooling in small amounts of money, discussing community issues, and planning collective actions. \n\n\n[As of 2020, India is home to over 12 million SHGs, impacting approximately 100 million families.](https://www.downtoearth.org.in/blog/economy/economic-survey-2022-23-special-mention-of-women-self-help-groups-will-it-translate-to-largesse-87404) These aren't just numbers; they're a testament to the transformative power of collective action.\n\n## The History of Self Help Groups in India\n\nThe concept of SHGs isn't new. It traces its roots back to the co-operative movements of the early 20th century. \n\n\n**1950s-1960s: The Co-operative Movement**\n\nCo-operative societies were among the earliest forms of collective financial activities in India, laying the groundwork for future community-based initiatives.\n\n\n**1970s: The Birth of Informal Groups**\n\nInformal savings and credit groups began to form, especially in southern India, as a way for communities to pool resources.\n\n\n**1980s: The MYRADA Influence**\n\n[MYRADA](https://idronline.org/features/idr-interviews/interview-with-aloysius-fernandez-pioneer-of-self-help-groups-in-india/), an NGO, started promoting savings and credit groups in Karnataka, which later evolved into the SHG model we know today.\n\n\n**1992: NABARD's SHG-Bank Linkage Program**\n\n[NABARD](http://nabard.org/) (National Bank for Agriculture and Rural Development) launched the SHG-Bank Linkage Program, aiming to link SHGs with formal banking systems for better financial inclusion.\n\n\n**1999: Introduction of SGSY**\n\nThe [Swarnajayanti Gram Swarozgar Yojana](https://megcnrd.gov.in/forms/SGSY.pdf) (SGSY) was launched by the Indian government to promote income-generating activities among SHGs.\n\n\n**Early 2000s: Focus on Women Empowerment**\n\nSHGs started focusing more on women's empowerment, leading to the formation of women-centric SHGs across the country.\n\n\n**2007: NRLM Framework**\n\nThe [National Rural Livelihoods Mission](http://livemint.com/opinion/online-views/selfhelp-groups-play-a-big-role-in-the-empowerment-of-women-11646670524028.html) (NRLM) was formulated, providing an institutional framework for SHGs and promoting skill development and employment.\n\n\n**2011: Launch of Aajeevika**\n\n[Aajeevika](https://aajeevika.gov.in/), a sub-scheme under NRLM, was launched to enhance the livelihoods of SHG members through better market linkages and skill development.\n\n\n**2015: Digital Financial Services**\n\nIntroduction of digital financial services for SHGs, making financial transactions more transparent and efficient.\n\n\n**2018: Expansion to Urban Areas**\n\nThe [National Urban Livelihoods Mission](https://nulm.gov.in/) (NULM) was launched to replicate the SHG model in urban settings.\n\n\n**2020: COVID-19 and SHGs**\n\nSHGs played a crucial role during the COVID-19 pandemic, from making masks and sanitizers to creating awareness about health protocols.\n\n\n**2021: Focus on Sustainable Livelihoods**\n\nRecent initiatives aim to link [SHGs with sustainable agricultural practices](https://www.blog.rangde.in/post/navigating-credit-risk-assessment-in-shg-loans) and climate-resilient livelihoods.\n\n\nSHGs aren't static; they evolve. Once stable, they move to capital accumulation and lending. The final stage is diversification into social enterprises, a stage nearly 60% of SHGs reach within five years of formation.\n\nThe SHG model in India has found admirers globally, and several countries are exploring the viability of replicating this framework. Interestingly, the SHG model has even made its way into academic curricula, demonstrating its importance in community development and financial inclusion.\n\n\n## The Multifaceted Functions of SHGs\n\nWhile savings and credit activities are the backbone of SHGs, their role isn't confined to finance. They're also involved in skill development and social welfare activities. In fact, SHGs have mobilised over $2 billion in savings as of 2020. But more importantly, they've become platforms for education, healthcare, and even political participation.\n\nBesides their role in financial activities, SHGs have also ventured into community policing in some areas. The members of SHGs often act as the eyes and ears of the community, helping to maintain law and order. This auxiliary role emphasises the multi-dimensional utility of SHGs in modern India.\n\n[Navigating Credit Risk Assessment in SHG Loans](https://www.blog.rangde.in/post/navigating-credit-risk-assessment-in-shg-loans)\n\n\n## Why are SHGs Necessary?\n\nWhy do we need SHGs when we have banks and other financial institutions? The answer lies in accessibility. A staggering 40% of [India's population doesn't have access to formal financial services](https://www.downtoearth.org.in/news/economy/india-still-among-countries-with-poor-access-to-banking-report-83542#:~:text=Published%3A%20Tuesday%2005%20July%202022,those%20without%20access%20to%20banking.). SHGs fill this void, especially in rural areas, acting as a bridge to formal financial systems.\n\n\nSHGs have a unique advantage of local understanding, which conventional banking institutions often lack. This enables SHGs to offer micro-credits at favorable terms, tailored specifically to the community’s needs. This community-centric approach makes SHGs an indispensable tool for rural development.\n\n\n## Advantages and Impact of SHGs\n\nThe advantages of SHGs are manifold. Financial inclusion is just the tip of the iceberg. They're instrumental in women's empowerment, skill development, and community building. Women constitute over 80% of SHG members in India, gaining not just financial independence but also a voice in their communities.\n\nThe role of SHGs in disaster management should not be overlooked. In regions prone to natural calamities, SHGs have been pivotal in organizing community-based disaster relief efforts, thereby adding another layer to their multifaceted impact.\n\n[The Pivotal Role of SHGs in women empowerement](https://www.blog.rangde.in/post/the-pivotal-role-of-self-help-groups-in-advancing-gender-equality-in-india)\n\n\n## Challenges Faced by SHGs\n\nHowever, it's not all smooth sailing. SHGs face challenges such as lack of education among members, inefficient management, and limited access to markets. Only 20% of SHGs are linked to markets for their products, a gap that needs to be addressed for sustainable growth.\n\n\nAnother challenge that SHGs face is the digital divide. With the world moving towards digital transactions, the lack of technological access and know-how can be a barrier for SHGs, particularly those in remote areas.\t\n\n[How SHGs operate : A closer look](https://www.blog.rangde.in/post/how-self-help-groups-empower-women-in-india-a-closer-look)\n\n\n## SHGs Across the India\n\nThere are over 2,000 SHGs focused solely on organic farming, a niche yet growing sector. \n\nA few notables one are -\n\n## Lijjat Papad - Maharashtra\n\nFocus: Women Empowerment, Food Processing\n\nImpact: Started by seven women in 1959, Lijjat Papad has now become a household name. It empowers women by providing them with employment opportunities in papad making.\n\n### [Lijjat Papad Case Study - Complete Story](https://rangde.in/blog/lijjat-papad-story)\n\n\n## Kudumbashree - Kerala\n\nFocus: Women Empowerment, Microfinance, Agriculture\n\nImpact: Kudumbashree is one of the largest women-empowering projects in India. It has successfully uplifted thousands of women by providing them with income-generating opportunities.\n\n### [Kudumbashree Groups Case Study - Complete Story](https://rangde.in/blog/kudumbashree-groups)\n\n\n## SEWA (Self Employed Women's Association)\n\nFocus: Women Empowerment, Labor Rights\n\nImpact: SEWA has been instrumental in organising women workers in the informal sector. It has more than 1.9 million members and has set an example in collective bargaining.\n\nApart from the ones mentioned, there are SHGs that focus on renewable energy solutions like solar lanterns, clean cooking stoves, etc., enhancing not just livelihoods but also contributing to environmental sustainability.\n\n### [SEWA case study - complete story](https://rangde.in/blog/self-employed-women-association-SEWA)\n\n\nThe story of Self Help Groups (SHGs) in India is an inspiring one, showcasing the strength of community-based systems. As we move into a future where sustainability and local empowerment are key, the role of SHGs is bound to evolve, adapt, and expand. Whether it's through digital inclusion or linking with global markets, SHGs are here to stay, continuing to shape India's socio-economic landscape.\n\n\nReference reads :\n\n[SHGs boositing houselhold incomes](https://scroll.in/article/976368/womens-self-help-groups-in-rural-india-have-pushed-past-obstacles-and-boosted-household-incomes)\n[women-led self-help groups (SHG) disbursing billions](https://www.downtoearth.org.in/blog/economy/economic-survey-2022-23-special-mention-of-women-self-help-groups-will-it-translate-to-largesse-87404)\n\n[SHG model across India ](https://www.findevgateway.org/sites/default/files/publications/files/mfg-en-paper-self-help-groups-a-keystone-of-microfinance-in-india-women-empowerment-social-security-oct-2005.pdf)\n\n[Digitisation of SHGs in India ](https://dmeo.gov.in/sites/default/files/2021-08/Package4_UrbanTransformation_CaseStudy54.pdf)"])</script><script>self.__next_f.push([1,"1a:T1a36,"])</script><script>self.__next_f.push([1,"The year was 1994. I joined an engineering college in Vijayawada. It was the same college where RGV (Ram Gopal Verma) studied. Ever wondered why RGV makes the kind of films he makes? \n\nIt’s because of my college. It was quite infamous for campus violence. RGV was many years senior to me and was a witness to campus violence.\n ![3fcc8e_0261f9c487524ea599547dd955fb534c~mv2.jpg](https://rangde.in/blog-admin/uploads/3fcc8e_0261f9c487524ea599547dd955fb534c_mv2_4d7588d800.jpg) \nIn fact, his first film Shiva starring Nagarjuna is based on our college where 30 seconds into the movie, you see someone getting murdered right outside the college campus. \n\nI got into this college quite unknowingly. It was known for its academics but the violence was a well-kept secret. \n\nFortunately, I was spared the violence because I didn’t speak the local language fluently thanks to my north Indian upbringing. \n\nI entered my 2nd year of college and things got worse with every day. At one end, our college looked normal and then suddenly there were episodes of violence.\n\n\n\n\n## The Food Festival\n\n\nOne day, the final year students requested me to volunteer for a food festival for the Mechanical Engineering Dept. They thought I should be part of the committee so that I could get the best Chole Bhature to college. Anyway, I accepted their invitation. \n\nI started thinking about the festival and it occurred to me - “Why don’t we turn this into a fundraiser for a social cause and involve the entire college instead?”\n\nI proposed an event with lots of games and food where all the money that we raise will be donated to an orphanage in Vijayawada.\n\n\nThe committee thought it was far-fetched because nothing like this had ever been attempted before. But fortunately, they agreed. We were able to raise sponsorship in a record time. \n\nHowever, a week before the event, I realised that I had not spoken to the Charity itself.\n\n## The Orphanage\n\n\nI met the head of the orphanage to explain our idea and get their consent. We were seated in a hall where about 40 children were playing around. I noticed a kid standing next to me eavesdropping on our conversation.  His name was Rahul. I asked the head of the Orphanage about his age. \n\n\nShe said “About 5 years”. \n\nWhy ‘about’ 5 years? \n\nShe said because they didn’t really know the exact birthdays of the kids. \n\nI had a follow-up question - “How do you celebrate their birthdays?” \n\nShe said, “We just pick one day in a year and celebrate every child’s birthday on the same day.”\n\nTake a moment here and think about this for a second. \n\nThere are children in this world who don’t even know when they were born. I realised that we are extremely fortunate and privileged. \n\n\nAnyway, back to the story.\n\nI replied, “Would you please allow us to celebrate their birthdays during our fundraiser?”\n\nJust like the college committee, she was hesitant but finally agreed. I went back to college and told my team to drop all our positioning.\n\n\n“Everything needs to be the best. The cake, the games, the food, everything!” This day should be remembered as the biggest birthday bash Vijayawada has ever seen. The committee was in! Everyone was excited to get this going. A day before the event, I got a message I dreaded.\n\n## The Birthday Bash\n\n\nOkay, so I was heading a fundraiser in a college plagued by violence, ragging and political fights.\nEverything was perfect. \n\nWe had multiple sponsors\n\nThe mood around the campus was positive \n\nAnd colleges from all over Vijayawada had agreed to participate. \n\nA day before the event, I got a message from the group known for its violence.\n\nThey wanted to meet me at the far end of the college campus ALONE! \n\nI went to the spot and saw 4-5 guys waiting for me. The head of the group raised his hand and patted me gently on the back. He said - “We’ve been hearing really great things about you. Tomorrow is a very big day. It is quite possible that some of our people may create problems, but we’re here to take care of it.”\n\n\nThat was the final piece of the puzzle. Without their cooperation, it would’ve been nearly impossible to host the event. The day arrived and it was perfect!\n\nWe got a large 3-tier cake weighing 40 kg\n\nStudents from other colleges were invited\n\nEach child was taken care of by 2 volunteers\n\nThere were countless games and food stalls all around the campus\n\nWhen it was time to cut the cake, we were not sure who would feed the children. Our Principal stepped forward, cut a piece of cake and fed one child with his own hands. Watching him, all the professors and lecturers made one straight line to feed the children. It was not part of the script. We hadn’t planned it.  Such was the nature of this event. \n\n\nThe principal and all the department heads visited the orphanage to hand over the cheque.\n\nWe had planned to donate ₹10,000 but ended up with ₹25,000 because of additional pledges during the event. \n\n\n## The Empathy Experiment\n\n\nThis birthday bash was single-handedly responsible for ending the violence on our campus overnight. I wondered why? \n\n\nThat is when I realised that many of us might live an entire life and not express empathy because we were not presented with an opportunity. This event became a universal expression of empathy for everyone who participated in it. \n\n\nI started to wonder if we could replicate this across college campuses in India. I was on the verge of dropping out of college to pursue this idea.  \n\nWhy I did not drop out eventually is a separate story altogether. However, in hindsight, I’m glad I completed my graduation. Because the events that followed led me to start Rang De in 2008. \n\n## The Genesis of Rang De \n\n\nMy wife Smita and I were looking at several ideas that could bring about social change at scale while we were in Oxford. We stumbled upon the concept of microcredit when Muhammad Yunus and Grameen Bank in Bangladesh were awarded the Nobel Peace Prize in 2006 for their incredible work.\n\n\nFor me, Microcredit was (and is) one of the most powerful tools to make India a “developed” nation, if done the right way. That’s when Smita and I launched Rang De -  a social peer-to-peer lending platform for 86% of unbanked individuals in India.\n\n\nIn the past 14 years, we have provided microcredit to rural entrepreneurs at 4 to 8% interest p.a and have impacted thousands of lives. Our journey has just begun.\n\n\nIf you believe in our story and mission, I invite you to invest in India’s rural communities and support their entrepreneurial spirit.\n\n\nJoin 7000+ social investors and become a changemaker at Rang De. \n\nClick here to make your 1st investment - [rangde.in](https://bit.ly/45uYdaN)\n\n"])</script><script>self.__next_f.push([1,"7:[\"$\",\"$L12\",null,{\"blogs\":[{\"id\":256,\"attributes\":{\"title\":\" Witnessing Change: A Social Impact Trip with Rang De Through Rural Rajasthan\",\"description\":\"By the end of the trip, this group of social investors had forged lasting memories, formed new friendships, and solidified their commitment to social investing.\",\"content\":\"$13\",\"slug\":\"social-impact-trip\",\"viewCount\":\"73\",\"meta_desc\":\"By the end of the trip, this group of social investors had forged lasting memories, formed new friendships, and solidified their commitment to social investing.\",\"createdAt\":\"2025-01-17T13:11:12.985Z\",\"updatedAt\":\"2025-01-20T16:09:12.345Z\",\"publishedAt\":\"2025-01-17T13:11:14.153Z\",\"publicPublishedAt\":\"2025-01-17\",\"is_featured\":false,\"author\":{\"data\":{\"id\":4,\"attributes\":{\"name\":\"Aditi Joshi\",\"email\":null,\"createdAt\":\"2024-08-23T14:06:41.416Z\",\"updatedAt\":\"2024-08-23T14:06:41.416Z\",\"picture\":{\"data\":{\"id\":112,\"attributes\":{\"name\":\"Aditi Joshi.png\",\"alternativeText\":null,\"caption\":null,\"width\":1080,\"height\":1080,\"formats\":{\"thumbnail\":{\"ext\":\".png\",\"url\":\"/uploads/thumbnail_Aditi_Joshi_ef3cfade51.png\",\"hash\":\"thumbnail_Aditi_Joshi_ef3cfade51\",\"mime\":\"image/png\",\"name\":\"thumbnail_Aditi Joshi.png\",\"path\":null,\"size\":29.73,\"width\":156,\"height\":156,\"sizeInBytes\":29725}},\"hash\":\"Aditi_Joshi_ef3cfade51\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":860.69,\"url\":\"/uploads/Aditi_Joshi_ef3cfade51.png\",\"previewUrl\":null,\"provider\":\"local\",\"provider_metadata\":null,\"createdAt\":\"2024-08-23T14:06:32.003Z\",\"updatedAt\":\"2024-08-23T14:06:32.003Z\"}}}}}},\"category\":{\"data\":{\"id\":9,\"attributes\":{\"name\":\"Our Communities\",\"slug\":\"our-communities\",\"show_on_home\":true,\"createdAt\":\"2024-08-08T21:35:14.285Z\",\"updatedAt\":\"2024-08-08T21:35:14.285Z\"}}},\"image\":{\"data\":{\"id\":605,\"attributes\":{\"name\":\"b83a3d74-a0c4-4df9-92e9-f570c87a8ca7.jpg\",\"alternativeText\":null,\"caption\":null,\"width\":1600,\"height\":1200,\"formats\":{\"thumbnail\":{\"ext\":\".jpg\",\"url\":\"/uploads/thumbnail_b83a3d74_a0c4_4df9_92e9_f570c87a8ca7_79e402e8a0.jpg\",\"hash\":\"thumbnail_b83a3d74_a0c4_4df9_92e9_f570c87a8ca7_79e402e8a0\",\"mime\":\"image/jpeg\",\"name\":\"thumbnail_b83a3d74-a0c4-4df9-92e9-f570c87a8ca7.jpg\",\"path\":null,\"size\":12.49,\"width\":208,\"height\":156,\"sizeInBytes\":12485}},\"hash\":\"b83a3d74_a0c4_4df9_92e9_f570c87a8ca7_79e402e8a0\",\"ext\":\".jpg\",\"mime\":\"image/jpeg\",\"size\":376.38,\"url\":\"/uploads/b83a3d74_a0c4_4df9_92e9_f570c87a8ca7_79e402e8a0.jpg\",\"previewUrl\":null,\"provider\":\"local\",\"provider_metadata\":null,\"createdAt\":\"2025-01-17T13:04:51.894Z\",\"updatedAt\":\"2025-01-17T13:04:51.894Z\"}}}}},{\"id\":255,\"attributes\":{\"title\":\"Strengthening India’s Social Fabric: Chandru’s Rang De Story\",\"description\":\"He's a banker, a bond trader, a financial journalist, built products for credit ratings and even worked on sustainable finance policies. 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