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    <title>Ranking the Brands</title>
    <link>http://www.rankingthebrands.com</link>
    <description>Ranking the Brands Latest Rank additions</description>
    <copyright>(c) SyncForce | Commercial Operations Management</copyright>
    <language>en</language>
    <webmaster>contact@rankingthebrands.com</webmaster>
    <pubDate>Mon, 13 Jul 2009 11:03:00 +0100</pubDate>
    <lastBuildDate>2010-04-06T08:18:25.0447337Z</lastBuildDate>
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      <title>Brand Keys Customer Loyalty Leaders - 2009  (Brand Keys)</title>
      <link>http://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=111&amp;year=146</link>
      <description>Brands have become more important because the brand engagement, bonding and loyalty process of consumers is more emotional than rational.
Brand Keys' research uncovers and quantifies the rational and the emotional motivations behind consumers' decisions by presenting this annual loyalty leaders ranking.</description>
      <pubDate>2010-03-04T12:01:18.867</pubDate>
      <guid>http://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=111&amp;year=146</guid>
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    <item>
      <title>Brand Keys Customer Loyalty Leaders - 2008  (Brand Keys)</title>
      <link>http://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=111&amp;year=145</link>
      <description>Brands have become more important because the brand engagement, bonding and loyalty process of consumers is more emotional than rational.
Brand Keys' research uncovers and quantifies the rational and the emotional motivations behind consumers' decisions by presenting this annual loyalty leaders ranking.</description>
      <pubDate>2010-03-04T11:59:33.313</pubDate>
      <guid>http://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=111&amp;year=145</guid>
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      <title>Business Superbrands Official Top 500 (100)  - 2010  (The Centre for Brand Analysis)</title>
      <link>http://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=57&amp;year=144</link>
      <description>The UK's strongest B2B brands were selected by the Business Superbrands Council and thousands of individual business professionals on the YouGov panel. </description>
      <pubDate>2010-02-25T11:22:14.21</pubDate>
      <guid>http://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=57&amp;year=144</guid>
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      <title>Consumer Superbrands Official Top 500 (100) - 2010  (The Centre for Brand Analysis)</title>
      <link>http://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=68&amp;year=80</link>
      <description>The brands are voted by a nationally representative sample of more than 2,100 British consumers aged 18 and above. These individuals are accessed via a YouGov panel. 
According to the consumers and Expert Council the judged and voted brands in this ranking are deemed to be Superbrands.</description>
      <pubDate>2010-02-23T11:00:37</pubDate>
      <guid>http://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=68&amp;year=80</guid>
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      <title>BrandFinance Global Banking 500 (100) - 2010  (Brand Finance)</title>
      <link>http://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=84&amp;year=142</link>
      <description>This annual ranking is the only direct comparison of  brand value within the bank industry. Each brand has been accorded a Brand Rating: a benchmark study of the strength, risk and future potential of a brand relative to its competitor set as well as a brand value: a summary measure of the financial strength of the brand.</description>
      <pubDate>2010-02-22T14:53:57.183</pubDate>
      <guid>http://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=84&amp;year=142</guid>
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      <title>BrandFinance Global 500 (100) - 2010  (Brand Finance)</title>
      <link>http://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=83&amp;year=141</link>
      <description>An annual ranking of the most valuable brands in the world. Each brand has been accorded a brand rating: a benchmark study of the strength, risk and future potential of a brand relative to its competitor set as well as a Brand Value: a summary measure of the financial strength of the brand.</description>
      <pubDate>2010-02-22T11:37:18.093</pubDate>
      <guid>http://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=83&amp;year=141</guid>
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      <title>European Football Sponsor Brands  Top 20 - 2009  (Sport + Markt)</title>
      <link>http://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=109&amp;year=140</link>
      <description>The ranking is based on the number of football fans in the UK, France, Germany, Italy and Spain with an uprompted awareness off the brand as a football sponsor. The list is based on a survey of more than 3,000 people across the five markets, from age 16 to 69, with an interest in football.</description>
      <pubDate>2010-02-17T08:21:57.5</pubDate>
      <guid>http://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=109&amp;year=140</guid>
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      <title>European Passion Study - 2010  (Panelteam)</title>
      <link>http://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=108&amp;year=139</link>
      <description>This ranking was conducted among 10.000 Europeans by the European online research agency Panelteam. This ranking shows the top 5 brands that Europeans are most passionate about.</description>
      <pubDate>2010-02-11T09:50:56.233</pubDate>
      <guid>http://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=108&amp;year=139</guid>
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      <title>Top 135 Best Employers (100) - 2009  (Incompany)</title>
      <link>http://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=104&amp;year=136</link>
      <description>This ranking presents the emloyee satisfaction at the largest organisations in the Netherlands. Nearly 7.000 employees participated in this annual employee satisfaction survey executed by Blauw Research.  </description>
      <pubDate>2010-02-09T20:45:23.103</pubDate>
      <guid>http://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=104&amp;year=136</guid>
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      <title>Global Top 20 Media Value Ranking - 2009  (General Sentiment)</title>
      <link>http://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=105&amp;year=137</link>
      <description>Buzz and social dialogue on the web is tough to quantify.  Marketeers wonder: How much would it have cost to attract the same media exposure through traditional advertising?
General Sentiment has released a report that calculates the dollar value of the "buzz", content and conversation taking place online. 
</description>
      <pubDate>2010-02-09T20:23:07.933</pubDate>
      <guid>http://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=105&amp;year=137</guid>
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