RapidFire Rants & Raves

Social media, as seen on TV.

Liz — Tue, 17 Apr 2012 03:42:14 PDT

No kidding! Those social media icons we see on TV, plugging brands’ Facebook and Twitter accounts in commercials, actually work. I was recently in the States for a personal trip, and I noticed the familiar lil blue icons – little t, big F – everywhere. Buses, posters, TV commercials. Even radio ads mentioned about following [...]

Guard My Angel: Bringing the Angel to life

Shara — Wed, 04 Apr 2012 08:15:19 PDT

Been looking for a little extra protection lately? Pack this: Our latest video client is Guard My Angel, a unique mobile app that acts as a “guardian angel” over you when wandering alone on campus, on travels abroad, or in any situation that makes you feel uneasy. In their words: Guard My Angel will watch over you [...]

The Ten Commandments for your (non-profit’s) marketing video.

Liz — Wed, 21 Mar 2012 06:17:57 PDT

And God spoke from the heavens, and said to marketers, “Hold up – where’s your quick, illustrative video telling your non-profit organization’s story?” We recently attended Amuta21c, a conference in support of the non-profit community, where our own Jay Bailey gave a colorful workshop on creating marketing videos for non-profits. Not to call ourselves marketing [...]

The Art of the Elevator Pitch

Shara — Tue, 20 Mar 2012 06:53:54 PDT

Our very own Jay Bailey was recently featured in a Huffiington Post article titled Elevator Pitches: 5 Things You Need To Know. Jay was happy to share his knowledge on the subject and explained how portability — in the form of video — is the key to getting your message heard exactly the way you intended [...]

Live from Amuta21c in Jerusalem.

Liz — Sun, 18 Mar 2012 02:32:04 PDT

Hello local non-profits; we’re live from Amuta21c! The RapidFire team is proud to be sponsoring a major event for the non-profit community based in Israel. Amuta21c, organized by Reach 3K and taking place in Jerusalem this year, is a conference aiming to: …help every amuta learn about and utilize all available tools to further its goals, bring the [...]

Video marketing for blades that are f***ing great.

Liz — Wed, 07 Mar 2012 05:27:23 PST

First impressions are everything. It’s what we do – create first impressions. And then, once in a while, when you have the right mix of humor and ridiculous, a first impression is more than just everything – it’s a set up to launch your company (and reputation) into the viral internets. And the craziest thing? [...]

Twitter shoulda hired us to do their recruitment video…

Liz — Sun, 29 Jan 2012 10:34:59 PST

It’s an age-old tale: big, popular social media company creates a tongue-in-cheek recruitment video to poke fun at the fact that normally they’d spend a ton of money to make a never-before-seen-ly awesome recruitment video, but they didn’t have the time, money or energy to go through with it. Oh, Twitter. You shoulda called RapidFire… [...]