RapidFire Rants & Raves

Twitter shoulda hired us to do their recruitment video…

Liz — Sun, 29 Jan 2012 10:34:59 PST

It’s an age-old tale: big, popular social media company creates a tongue-in-cheek recruitment video to poke fun at the fact that normally they’d spend a ton of money to make a never-before-seen-ly awesome recruitment video, but they didn’t have the time, money or energy to go through with it. Oh, Twitter. You shoulda called RapidFire… [...]

This Valentine’s Day, Cupid’s packin’ heat.

Liz — Thu, 26 Jan 2012 10:03:27 PST

Ditch the goo and go for the gold. This Valentine’s Day, Cupid’s equipped with special-edition Zlango icons that’ll turn up the heat. Download Zlango for Android just in time for February 14th, or risk sending boring text messages to yourself. Check out the video we put together to see the icons for yourself (and for [...]

Meet Lisa: RapidFire does SMX 2012.

Liz — Sun, 15 Jan 2012 07:43:14 PST

Have you met Lisa yet? Unfortunately she couldn’t make it to SMX Israel today, but she left us with a lil something to share with y’all… Before you dig in, just want to share that we had an awesome day meeting everyone at SMX this year (check out the highlights). So now that you’ve spent [...]

See you at SMX 2012 in Jerusalem.

Liz — Thu, 12 Jan 2012 03:06:26 PST

Will we be seeing you on Sunday? The RapidFire team is headed Jerusalem to join this year’s SMX Israel conference – “the premier networking event designed for SEOs, SEMs, SMOs and affiliate marketers to exchange ideas, influence the industry and build their networks.” The conference is covering Reputation Management, Google Panda, Landing Page Optimization and [...]

Creating eye candy for Ayehu’s eyeShare.

Liz — Thu, 05 Jan 2012 02:06:55 PST

Remember that scene in Minority Report where Tom Cruise gets a new pair of eyes? Totally unrelated, but we’d like to share our latest video project for Ayehu, which offers out-of-the-box IT automation solutions. It tells the story of eyeShare, which helps IT professionals automate routine IT tasks and manage critical incidents, while improving efficiency, [...]

Keeping it Real

Jay — Wed, 21 Dec 2011 04:01:19 PST

Seth Godin has done it again…his post on “Trustiness” encapsulates the way we’ve worked here from Day One. He differentiates between “Trust” and Trustiness”; the former is genuine, the latter a PR tactic that’s liable to backfire: The difference should be obvious. Trust experienced is remarkable, trustiness once discovered leaves a bad taste for even your [...]

Zlango Wishes You a Merry Text-mas

Shara — Wed, 14 Dec 2011 05:14:26 PST

We recently had the pleasure of working with Zlango, a funky mobile app that turns boring text messages into a whole lotta fun. They have a bunch of different skins and icon sets to choose from…including Walking Dead zombies and urban b-boys. Well Zlango is getting into the holiday spirit with a new pack full [...]