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	<title>Rascasse GmbH - Beratung und Agentur für Digitale Innovationen</title>
	
	<link>http://rascasse.com</link>
	<description>Wir beraten, designen und coden für Web, iPhone und iPad, iOS und Android. E-Commerce, Mobile und Apps sind aktuelle Kernbereiche.</description>
	<lastBuildDate>Wed, 16 May 2012 07:49:52 +0000</lastBuildDate>
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		<title>LdW20: Facebook Ads, Usability von Responsive Design, Content Strategie</title>
		<link>http://rascasse.com/ldw20-facebook-ads-usability-von-responsive-design-content-strategie/</link>
		<comments>http://rascasse.com/ldw20-facebook-ads-usability-von-responsive-design-content-strategie/#comments</comments>
		<pubDate>Wed, 16 May 2012 07:49:52 +0000</pubDate>
		<dc:creator>ralf.rattay</dc:creator>
				<category><![CDATA[Allgemein]]></category>

		<guid isPermaLink="false">http://rascasse.com/?p=1190</guid>
		<description><![CDATA[Rückschlag für Facebook: General Motors stoppt Werbung auf Facebook. Trendthema Responsive Design: Noch wenig Erkenntnisse hinsichtlich Usability. Interessante Einblicke in Facebooks Wachstumsstrategie und Amazons Fashion-Offensive. Unsere Links der Woche.]]></description>
			<content:encoded><![CDATA[<blockquote><p>How do I feel about all the Flipboard clones? I&#8217;d rather be competing with 1,000 copy cats than 1,000 innovators.”</p>
<p><a href="https://twitter.com/#!/mmccue" target="_blank">Mike McCue </a></p></blockquote>
<h2>Statistik der Woche</h2>
<p><a href="http://www.media-spectrum.de/Nachrichten/100/3771/Nur-jedes-zehnte-Unternehmen-steigert-durch-Social-Media-das-Ergebnis.html" target="_blank">Nur jedes zehnte Unternehmen steigert durch Social Media das Ergebnis.</a></p>
<h2>Top5 Links der Woche</h2>
<ol>
<li>Facebook Ads haben wenig Einfluss auf die Markenbildung: <a href="http://online.wsj.com/article_email/SB10001424052702304192704577406394017764460-lMyQjAxMTAyMDEwNTExNDUyWj.html" target="_blank">GM Says Facebook Ads Don&#8217;t Pay Off</a>.</li>
<li>Sehr interessante Insights: <a href="http://www.quora.com/Facebook-Growth-Traction/What-are-some-decisions-taken-by-the-Growth-team-at-Facebook-that-helped-Facebook-reach-500-million-users  " target="_blank">What are some decisions taken by the &#8220;Growth team&#8221; at Facebook that helped Facebook reach 500 million users?</a></li>
<li>Noch gibt es wenig Erkenntnisse: <a href="http://www.usabilityblog.de/2012/05/user-experience-von-responsive-webdesigns" target="_blank">User Experience von Responsive Webdesigns</a>.</li>
<li>Amazon mit einer Fashion-Offensive: <a href="http://gigaom.com/2012/05/09/why-jeff-bezos-latest-plan-should-scare-fashion-retailers/" target="_blank">Why Jeff Bezos’ latest plan should scare fashion retailers</a>.</li>
<li>Starker Artikel: <a href="http://danieleizans.com/2011/01/context-in-content-strategy-personal-behavioral-context/" target="_blank">Context in Content Strategy: Personal Behavioral Context</a>.</li>
</ol>
<h2>Präsentation der Woche</h2>
<p>&nbsp;</p>
<div style="width:425px" id="__ss_12882585"> <strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/mbloomstein/content-strategy-what-why-why-should-you-care" title="Content Strategy: What, Why, Why Should You Care?" target="_blank">Content Strategy: What, Why, Why Should You Care?</a></strong> <iframe src="http://www.slideshare.net/slideshow/embed_code/12882585" width="425" height="355" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe>
<div style="padding:5px 0 12px"> View more <a href="http://www.slideshare.net/" target="_blank">presentations</a> from <a href="http://www.slideshare.net/mbloomstein" target="_blank">Margot Bloomstein</a> </div>
</p></div>
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		<title>LdW19: Apps Break Even, Registrierung Best Practice, Push Notifications im E-Commerce</title>
		<link>http://rascasse.com/ldw19-apps-break-even-registrierung-best-practice-push-notifications-im-e-commerce/</link>
		<comments>http://rascasse.com/ldw19-apps-break-even-registrierung-best-practice-push-notifications-im-e-commerce/#comments</comments>
		<pubDate>Thu, 10 May 2012 08:40:03 +0000</pubDate>
		<dc:creator>ralf.rattay</dc:creator>
				<category><![CDATA[Allgemein]]></category>

		<guid isPermaLink="false">http://rascasse.com/?p=1188</guid>
		<description><![CDATA[Rue La La geht neue Wege: Weg von Newslettern hin zu Push Notifications. Á propos neue Wege: Die Registrierung muss nicht immer aus langweiligen Formularen bestehen. Und wir beantworten die Frage, wie viele Apps den Break-Even erreichen. Unsere Links der Woche.]]></description>
			<content:encoded><![CDATA[<blockquote><p>I think Google+ for iOS is now the most beautiful mobile social network app on the market. What could top it?</p>
<p><a href="https://twitter.com/#!/marshallk" target="_blank">Marshall Kirkpatrick ‏</a></p></blockquote>
<h2>Statistik der Woche</h2>
<p><a href="http://arstechnica.com/apple/2012/05/ios-app-success-is-a-lottery-and-60-of-developers-dont-break-even/" target="_blank">60% (or more) of developers don&#8217;t break even.</a></p>
<h2>Top5 Links der Woche</h2>
<ol>
<li>Shopping Club Rue La La verzichtet auf Email, stattdessen sind Push-Notifications Traffic Treiber: <a href="http://www.mobilecommercedaily.com/2012/05/08/rue-la-la-drives-25pc-increase-in-user-sessions-with-push-notifications" target="_blank">Rue La La drives 25pc increase in user sessions with push notifications</a>.</li>
<li>Interessante Insights: <a href="http://www.business2community.com/online-marketing/3-trends-driving-the-future-of-online-commerce-0176246" target="_blank">3 Trends Driving the Future of Online Commerce</a>.</li>
<li>Design Best Practice: <a href="http://simplehoney.com/" target="_blank">User Registrierung bei Simplehoney</a>.</li>
<li>Noch mehr Inspiration: <a href="http://uxmag.com/articles/5-ways-to-create-better-ipad-applications" target="_blank">5 Ways to Create Better iPad Applications</a>.</li>
<li>WordPress SEO Tipps: <a href="http://www.seomoz.org/blog/setup-wordpress-for-seo-success" target="_blank">Are You Setting Up WordPress For SEO Success?</a></li>
</ol>
<h2>Präsentation der Woche</h2>
<p>&nbsp;</p>
<div style="width:425px" id="__ss_12837964"> <strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/saracannon/responsive-design-12837964" title="Responsive Design" target="_blank">Responsive Design</a></strong> <iframe src="http://www.slideshare.net/slideshow/embed_code/12837964" width="425" height="355" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe>
<div style="padding:5px 0 12px"> View more <a href="http://www.slideshare.net/" target="_blank">presentations</a> from <a href="http://www.slideshare.net/saracannon" target="_blank">Sara Cannon</a> </div>
</p></div>
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		<title>LdW18: Indoor Maps, Second Screen Ideen, beste Fashion Apps</title>
		<link>http://rascasse.com/ldw18-indoor-maps-second-screen-ideen-beste-fashion-apps/</link>
		<comments>http://rascasse.com/ldw18-indoor-maps-second-screen-ideen-beste-fashion-apps/#comments</comments>
		<pubDate>Thu, 03 May 2012 10:31:26 +0000</pubDate>
		<dc:creator>ralf.rattay</dc:creator>
				<category><![CDATA[Allgemein]]></category>

		<guid isPermaLink="false">http://rascasse.com/?p=1185</guid>
		<description><![CDATA[Gelungene App-Idee der NHL, wie Indoor Positioning Systeme GPS ablösen können und das Einkaufserlebnis verbessern und eine Übersicht der besten Fashion Apps. Hintergründe zum A/B-Testen und Beispiele für eine Pricing Seite - unsere Linkempfehlungen der Woche.]]></description>
			<content:encoded><![CDATA[<blockquote><p>With &#8220;450 fonts and 60 templates&#8221; Google Docs might have stolen the crown jewels of procrastination from MS Word with one genius move.</p>
<p><a href="https://twitter.com/#!/iA" target="_blank">Oliver Reichenstein </a></p></blockquote>
<h2>Statistik der Woche</h2>
<p>The brand with the <a href="http://thenextweb.com/socialmedia/2012/04/30/study-the-brand-with-the-highest-engagement-rate-on-facebook-has-only-14500-fans/" target="_blank">highest engagement rate on Facebook</a> has only 14,500 fans.</p>
<h2>Top5 Links der Woche</h2>
<ol>
<li>Interessante Diskussion auf Quora: <a href="http://www.quora.com/Fashion-and-Style-1/What-are-the-most-interesting-fashion-mobile-apps-Why" target="_blank">What are the most interesting fashion mobile apps?</a></li>
<li>Wired Magazin liefert Hintergründe: <a href="http://www.wired.com/epicenter/2012/04/ff_abtesting/" target="_blank">The A/B Test: Inside the Technology That’s Changing the Rules of Business</a>.</li>
<li>Sehr gute Second Screen Idee von der NHL: <a href="http://gigaom.com/mobile/nhl-lets-you-predict-the-action-with-second-screen-gaming-app/" target="_blank">NHL lets you predict the action with second screen gaming app</a>.</li>
<li>GPS adé: <a href="http://www.extremetech.com/extreme/126843-think-gps-is-cool-ips-will-blow-your-mind" target="_blank">Think GPS is cool? IPS will blow your mind</a>.</li>
<li>Inspiration: <a href="http://www.bryaneisenberg.com/designing-effective-pricing-tables/" target="_blank">Designing Effective Pricing Tables</a>.</li>
</ol>
<h2>Präsentation der Woche</h2>
<p>&nbsp;</p>
<div style="width:425px" id="__ss_12717504"> <strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/khalvorson/a-content-strategy-roadmap" title="A Content Strategy Roadmap" target="_blank">A Content Strategy Roadmap</a></strong> <iframe src="http://www.slideshare.net/slideshow/embed_code/12717504" width="425" height="355" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe>
<div style="padding:5px 0 12px"> View more <a href="http://www.slideshare.net/" target="_blank">presentations</a> from <a href="http://www.slideshare.net/khalvorson" target="_blank">Kristina Halvorson</a> </div>
</p></div>
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		<title>LdW17: Offline Pricing, Online Inspiration, Große Ideen</title>
		<link>http://rascasse.com/ldw17-offline-pricing-online-inspiration-grose-ideen/</link>
		<comments>http://rascasse.com/ldw17-offline-pricing-online-inspiration-grose-ideen/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 08:21:55 +0000</pubDate>
		<dc:creator>ralf.rattay</dc:creator>
				<category><![CDATA[Allgemein]]></category>

		<guid isPermaLink="false">http://rascasse.com/?p=1181</guid>
		<description><![CDATA[Marc Andreessen über die großen Themen im Web, Beispiele was man aus der Kontaktseite alles machen kann. Das Ende des Favicons und viele Beispiele zur Verbesserung der Conversion Rate - Unser Linkempfehlungen der Woche. ]]></description>
			<content:encoded><![CDATA[<blockquote><p>In the end, my lesson learned again and again? Never count on a big company beating a startup. Never.</p>
<p><a href="https://twitter.com/#!/sacca" target="_blank">Chris Sacca</a></p></blockquote>
<h2>Statistik der Woche: Annual online spend as a percentage of disposable income</h2>
<p><a href="http://econsultancy.com/uk/blog/9692-uk-consumers-spend-25-of-disposable-income-online"><img class="alignnone" title="UK consumers spend 25% of disposable income online | Econsultancy" src="http://assets.econsultancy.com/images/resized/0001/8130/worldpay_graph-blog-full.png" alt="" width="615" height="307" /></a></p>
<h2> Top5 Links der Woche</h2>
<ol>
<li>Lesenswert: <a href="http://www.forbes.com/sites/anthonykosner/2012/04/22/always-early-marc-andreessens-five-big-ideas-that-have-shaped-the-internet/" target="_blank">Marc Andreessen&#8217;s Five Big Ideas That Have Shaped the Internet</a>.</li>
<li>Spannender Ansatz: <a href="http://abcnews.go.com/blogs/business/2012/01/what-to-expect-j-c-penneys-new-pricing-strategy/" target="_blank">What to Expect: J.C. Penney’s New Pricing Strategy</a>.</li>
<li>Bye bye Favicon? <a href="http://thenextweb.com/insider/2012/04/24/firefox-is-killing-off-the-favicon/" target="_blank">Firefox kills off favicon in URL bar</a>.</li>
<li>Schöne Infografik: <a href="http://www.zalando.de/alles-ueber-schuhe/" target="_blank">Alles über Schuhe &#8211; Schuhfakten &amp; Schuh-perlativen bei Zalando</a>.</li>
<li>Oft lieblos: Die Kontaktseite: <a href="http://webdesignledger.com/inspiration/23-inspiring-examples-of-contact-pages" target="_blank">23 Inspiring Examples of Contact Pages</a>.</li>
</ol>
<h2>Präsentation der Woche</h2>
<p>&nbsp;</p>
<div id="__ss_12579351" style="width: 425px;"><strong style="display: block; margin: 12px 0 4px;"><a title="Maximizing conversion with checkout optimization" href="http://www.slideshare.net/Elasticpath/maximizing-conversion-with-checkout-optimization" target="_blank">Maximizing conversion with checkout optimization</a></strong> <iframe src="http://www.slideshare.net/slideshow/embed_code/12579351" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" width="425" height="355"></iframe></p>
<div style="padding: 5px 0 12px;">View more <a href="http://www.slideshare.net/thecroaker/death-by-powerpoint" target="_blank">PowerPoint</a> from <a href="http://www.slideshare.net/Elasticpath" target="_blank">Elastic Path</a></div>
</div>
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		<title>LdW16: Retouren, große Schriften, Open Innovation Desaster</title>
		<link>http://rascasse.com/ldw16-retouren-grose-schriften-open-innovation-desaster/</link>
		<comments>http://rascasse.com/ldw16-retouren-grose-schriften-open-innovation-desaster/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 10:51:35 +0000</pubDate>
		<dc:creator>ralf.rattay</dc:creator>
				<category><![CDATA[Allgemein]]></category>

		<guid isPermaLink="false">http://rascasse.com/?p=1177</guid>
		<description><![CDATA[Viel Hype, wenig Ergebnisse: Netflix begräbt sein Open Innovation Projekt. Gute Beispiele zur Senkung der Retourenquote, Florian Heinemann über die Probleme bei den Display Ads und Inspiration für das Design runden unsere Linkempfehlungen der Woche ab.]]></description>
			<content:encoded><![CDATA[<blockquote><p>Designing a game is like creating a psychology test in which you need to know the results before you run it.</p>
<p><a href="https://twitter.com/#!/SorenJohnson">Soren Johnson</a></p></blockquote>
<h2>Statistik der Woche</h2>
<p><a href="http://www.businessinsider.com/chart-of-the-day-facebooks-1-billion-instagram-acquisition-in-context-2012-4">CHART OF THE DAY: Instagram&#8217;s $1 Billion Sale In Context</a>.</p>
<h2>Top5 Links der Woche</h2>
<ol>
<li>Was ist eigentlich aus Netflix&#8217; Open Innovation Wettbewerb geworden? <a href="http://arstechnica.com/gadgets/news/2012/04/netflix-never-used-its-1-million-algorithm-due-to-engineering-costs.ars">Gar nichts</a>.</li>
<li>Der Trend geht zu <a href="http://www.zeldman.com/" target="_blank">großen Schriften</a>.</li>
<li>Gute Übersicht diverser <a href="http://www.bloombargo.com/mobile-shop-index" target="_blank">mobile Shops und Apps</a>.</li>
<li>Schönes CSS3 Beispiel: <a href="http://lab.victorcoulon.fr/css/path-menu/" target="_blank">Path menu in pure CSS3</a>.</li>
<li>Nicht unwichtig: <a href="http://www.ecommerce-lounge.de/das-ende-des-retourenproblems-9382" target="_blank">Das Ende des Retourenproblems – Best-Practice Beispiele und neue Technologien</a>.</li>
</ol>
<h2>Präsentation der Woche</h2>
<p>&nbsp;</p>
<p><iframe src="http://player.vimeo.com/video/40390822?title=0&amp;byline=0&amp;portrait=0" width="500" height="281" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
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		<title>LdW15: Like-Hype, XXX, HTML5 und Stickiness</title>
		<link>http://rascasse.com/ldw15-like-hype-xxx-html5-und-stickiness/</link>
		<comments>http://rascasse.com/ldw15-like-hype-xxx-html5-und-stickiness/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 06:25:31 +0000</pubDate>
		<dc:creator>ralf.rattay</dc:creator>
				<category><![CDATA[Allgemein]]></category>

		<guid isPermaLink="false">http://rascasse.com/?p=1173</guid>
		<description><![CDATA[Fan-Zuwächse auf Facebook brechen durch die jüngsten Umstellungen ein, HTML5 erhöht die mobile Stickiness. Offline einkaufen macht weniger Spaß als online shoppen. Unsere Linkempfehlungen der Woche.]]></description>
			<content:encoded><![CDATA[<blockquote><p>When even Facebook needs to buy social, you have to wonder whether Google should reconsider its build vs buy strategy.</p>
<p><a href="https://twitter.com/#!/cdixon" target="_blank">Chris Dixon</a></p></blockquote>
<h2>Statistik der Woche</h2>
<p><a href="http://www.dailymail.co.uk/sciencetech/article-2127201/Porn-site-Xvideos-worlds-biggest-4bn-hits-month-30-web-traffic-porn.html" target="_blank">30% of all web traffic is porn</a>.</p>
<h2>Top5 Links der Woche</h2>
<ol>
<li>Fan Zuwächse brechen bei Facebook ein: <a href="http://www.internetworld.de/Nachrichten/Medien/Social-Media/Gastbeitrag-Der-Like-Hype-ist-vorbei" target="_blank">Der &#8220;Like-Hype&#8221; ist vorbei</a>.</li>
<li>Wenn mobile-optimierte Webseite dann HTML5: <a href="http://techcrunch.com/2012/04/09/html5-features-drive-up-mobile-websites-usage-by-up-to-28/" target="_blank">HTML5 Features Can Drive Up Mobile Websites’ Usage By Up To 28%</a>.</li>
<li>Interessante Zahlen zum Offline/Online Shoppingerlebnis: <a href="http://www.getelastic.com/whats-your-conversation-index-infographic/" target="_blank">Whats Your Conversation Index</a>?</li>
<li>Gute Content Beispiele: <a href="http://www.contentmarketinginstitute.com/2011/12/5-posts-you-need-to-grab-attention/" target="_blank">The 5 Types of Content That Grab Attention</a>.</li>
<li>Für die Geeks unter uns: <a href="http://samsaffron.com/archive/2012/02/17/stop-paying-your-jquery-tax" target="_blank">Stop paying your jQuery tax</a>.</li>
</ol>
<h2>Präsentation der Woche</h2>
<div style="width:425px" id="__ss_4658761"> <strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/saconway82/male-shopping-behavior-final" title="An Anatomy of the Male Shopper" target="_blank">An Anatomy of the Male Shopper</a></strong> <iframe src="http://www.slideshare.net/slideshow/embed_code/4658761" width="425" height="355" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe>
<div style="padding:5px 0 12px"> View more <a href="http://www.slideshare.net/thecroaker/death-by-powerpoint" target="_blank">PowerPoint</a> from <a href="http://www.slideshare.net/saconway82" target="_blank">Steven Conway</a> </div>
</p></div>
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		<title>LdW14: Gilt, Responsive Design, Social Media Monitoring</title>
		<link>http://rascasse.com/ldw14-gilt-responsive-design-social-media-monitoring/</link>
		<comments>http://rascasse.com/ldw14-gilt-responsive-design-social-media-monitoring/#comments</comments>
		<pubDate>Thu, 05 Apr 2012 18:31:15 +0000</pubDate>
		<dc:creator>ralf.rattay</dc:creator>
				<category><![CDATA[Allgemein]]></category>

		<guid isPermaLink="false">http://rascasse.com/?p=1169</guid>
		<description><![CDATA[Gilt-Kunden kaufen betrunken mehr. Fast jeder Deutsche kennt das Trusted Shop Siegel. Gute Kostenübersicht der Social Media Monitoring Tools und Einstiegsartikel in Responsive Design und Content Marketing. Unsere Linkempfehlungen der Woche.]]></description>
			<content:encoded><![CDATA[<blockquote><p>When a customer signs up, it’s not of primary concern whether they purchase something immediately; rather we look at their ultimate value to our business over time.</p>
<p><a href="http://www.forbes.com/sites/siliconangle/2012/03/07/how-fab-com-brainwashed-me-into-broadcasting-what-i-buy/" target="_blank">Jason Goldberg</a></p></blockquote>
<h2>Statistik der Woche</h2>
<p><a href="http://www.pressebox.de/pressemeldungen/trusted-shops-gmbh/boxid/497480#.T3ySEs1w_YY.twitter" target="_blank">Fast 80 Prozent (77,8 Prozent) der deutschen Verbraucher kennen das Gütesiegel von Trusted Shops.</a></p>
<h2>Top5 Links der Woche</h2>
<ol>
<li>Geniale Idee?!? <a href="http://www.businessinsider.com/shopping-drunk-2011-12" target="_blank">Gilt Groupe Has Discovered That Drunk People Buy More Stuff&#8211;So It&#8217;s Targeting Them</a>.</li>
<li>Schöne Visualisierung der <a href="http://www.cablemap.info/" target="_blank">Internetkabel in den Weltmeeren</a>.</li>
<li>Gute Übersicht der besten <a href="http://www.gottaloveresponsivedesign.com/" target="_blank">Responsive Designs</a>.</li>
<li>Wer sich in Content Marketing einlesen will: <a href="http://blog.kissmetrics.com/44-content-marketing-resources/" target="_blank">44 Must Read Resources on Content Marketing</a>.</li>
<li>Endlich mal eine nützliche Infografik: <a href="http://www.somemo.at/?p=474" target="_blank">Social Media Monitoring Tools, Do we need another Tool</a>?</li>
</ol>
<h2>Präsentation der Woche</h2>
<div id="__ss_10185728" style="width: 425px;"><strong style="display: block; margin: 12px 0 4px;"><a title="Building Thought Leadership through Content Curation" href="http://www.slideshare.net/corinnew/building-thought-leadership-through-content-curation" target="_blank">Building Thought Leadership through Content Curation</a></strong> <iframe src="http://www.slideshare.net/slideshow/embed_code/10185728" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" width="425" height="355"></iframe></p>
<div style="padding: 5px 0 12px;">View more <a href="http://www.slideshare.net/" target="_blank">presentations</a> from <a href="http://www.slideshare.net/corinnew" target="_blank">Corinne Weisgerber</a></div>
</div>
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		<title>LdW13: Warby Parker, Paris Hilton und Rand Fishkins Keynote</title>
		<link>http://rascasse.com/ldw13-warby-parker-paris-hilton-und-rand-fishkins-keynote/</link>
		<comments>http://rascasse.com/ldw13-warby-parker-paris-hilton-und-rand-fishkins-keynote/#comments</comments>
		<pubDate>Fri, 30 Mar 2012 09:48:47 +0000</pubDate>
		<dc:creator>ralf.rattay</dc:creator>
				<category><![CDATA[Allgemein]]></category>

		<guid isPermaLink="false">http://rascasse.com/?p=1167</guid>
		<description><![CDATA[3000 Dollar verlangt Paris Hilton für einen Tweet. Doch was bringt dieser an Traffic und Leads? Der Online-Optiker Warby Parker ist in aller Munde, die Internet World Shop Awards wurden verliehen und SEOmoz CEO Rand Fishkin mit einer bemerkenswerten Präsentation - unsere Links der Woche.]]></description>
			<content:encoded><![CDATA[<blockquote><p>I have an idea how to disrupt google: a search engine that has only a search bar and nothing more!</p>
<p><a href="https://twitter.com/#!/yottoy" target="_blank">Yotam Troim</a></p></blockquote>
<h2>Statistik der Woche</h2>
<p><a href="https://twitter.com/#!/ShaneMac/status/182559236763553792" target="_blank">It took AOL 9 years to hit 1 million users. Facebook 9 months. Gaming App &#8220;Draw Something&#8221; 9 days.</a></p>
<h2>Top5 Links der Woche</h2>
<ol>
<li>Gut zu wissen: &#8220;<a href="http://thenextweb.com/insider/2012/03/27/how-much-traffic-does-a-tweet-from-paris-hilton-bring-you/" target="_blank">How much traffic does a tweet from Paris Hilton bring you?</a>&#8220;.</li>
<li>Interessante Studie zum Nutzungsverhalten auf Facebook: &#8220;<a href="http://wir-sprechen-online.com/2012/02/03/facebook-friendship/" target="_blank">Facebook Friendship</a>&#8220;.</li>
<li>Die besten deutschen Online Shops: &#8220;<a href="http://www.internetworld.de/Internet-World-Messe/News/INTERNET-WORLD-Business-Shop-Award-2012-Die-Sieger-stehen-fest-64924.html" target="_blank">INTERNET WORLD Business Shop-Award 2012</a>&#8220;.</li>
<li>Gute Sammlung inspirierender Shop-Designs: &#8220;<a href="http://ecommercegallery.com/" target="_blank">eCommerce Gallery</a>&#8220;.</li>
<li>Hintergrundinformationen zu Warby Parker: &#8220;<a href="http://gigaom.com/2012/03/26/at-warby-parker-the-power-of-branding-is-easy-to-see/" target="_blank">At Warby Parker, the power of branding is easy to see</a>&#8220;</li>
</ol>
<h2>Präsentation der Woche</h2>
<div style="width:425px" id="__ss_12157654"> <strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/randfish/how-seo-blinded-me-then-opened-my-eyes" title="How SEO Blinded Me, Then Opened My Eyes" target="_blank">How SEO Blinded Me, Then Opened My Eyes</a></strong> <iframe src="http://www.slideshare.net/slideshow/embed_code/12157654?rel=0" width="425" height="355" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe>
<div style="padding:5px 0 12px"> View more presentations from <a href="http://www.slideshare.net/randfish" target="_blank">Rand Fishkin</a> </div>
</p></div>
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		<title>LdW12: Curation, Inspiration, Conversion und Wurfl</title>
		<link>http://rascasse.com/ldw12-curation-inspiration-conversion-und-wurfl/</link>
		<comments>http://rascasse.com/ldw12-curation-inspiration-conversion-und-wurfl/#comments</comments>
		<pubDate>Wed, 21 Mar 2012 09:52:13 +0000</pubDate>
		<dc:creator>ralf.rattay</dc:creator>
				<category><![CDATA[Allgemein]]></category>

		<guid isPermaLink="false">http://rascasse.com/?p=1164</guid>
		<description><![CDATA[Kuratierte Inhalte und Produkte gewinnen an Bedeutung, welche psychologischen Hintergründe die Conversion Rate Optimierung beachten sollte und gute Ideen für das Design von ansprechenden Formularen - unter anderem in unseren Links der Woche.]]></description>
			<content:encoded><![CDATA[<blockquote><p>Ich hätte gerne einen Leitfaden für erfolgreiche Krisenkommunikation auf Pinterest.</p>
<p><a href="https://twitter.com/#!/heiko" target="_blank">Heiko Hebig</a></p></blockquote>
<h2>Statistik der Woche</h2>
<p><a href="http://www.latimes.com/business/technology/la-fi-tn-apple-26000-20120314,0,4704640.story" target="_blank">Apple&#8217;s App Store receives 26,000 submissions every week.</a></p>
<h2>Top5 Links der Woche</h2>
<p>Curation bleibt einer der wichtigsten Trends: <a href="http://fashionablymarketing.me/2012/02/social-discovery-product-curation/" target="_blank">13 Startups Changing Lifestyle Through Discovery &amp; Curation</a>.</p>
<p>Sehr gute Zusammenfassung: <a href="http://blog.kissmetrics.com/psychology-into-conversions/" target="_blank">Learn How To Increase Your Conversions From These 5 Consumer Psychology Studies</a>.</p>
<p>Inspiration: Augmented Reality: <a href="http://etailment.de/2012/augmented-reality-8-shopping-loesungen-mit-wow-effekt/" target="_blank">8 Shopping-Lösungen mit Wow-Effekt</a>.</p>
<p>Noch mehr Inspiration: <a href="http://www.smashingmagazine.com/2011/06/27/useful-ideas-and-guidelines-for-good-web-form-design/" target="_blank">Useful Ideas And Guidelines For Good Web Form Design</a>.</p>
<p>Lustiger Name, wichtiges Nutzenversprechen: <a href="http://wurfl.sourceforge.net/" target="_blank">WURFL is a Device Description Repository</a>.</p>
<h2>Präsentation der Woche</h2>
<div style="width:425px" id="__ss_5383067"> <strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/stephenpa/the-subtle-art-of-seduction" title="The Subtle Art of Seduction" target="_blank">The Subtle Art of Seduction</a></strong> <iframe src="http://www.slideshare.net/slideshow/embed_code/5383067" width="425" height="355" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe>
<div style="padding:5px 0 12px"> View more <a href="http://www.slideshare.net/" target="_blank">presentations</a> from <a href="http://www.slideshare.net/stephenpa" target="_blank">Stephen Anderson</a> </div>
</p></div>
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		<title>LdW11: Zappos Discovery, Data Visualisation, Google+ Insights</title>
		<link>http://rascasse.com/ldw11-zappos-discovery-data-visualisation-google-insights/</link>
		<comments>http://rascasse.com/ldw11-zappos-discovery-data-visualisation-google-insights/#comments</comments>
		<pubDate>Wed, 14 Mar 2012 10:13:47 +0000</pubDate>
		<dc:creator>ralf.rattay</dc:creator>
				<category><![CDATA[Allgemein]]></category>

		<guid isPermaLink="false">http://rascasse.com/?p=1162</guid>
		<description><![CDATA[Zappos launcht ein neues Discovery Tool auf Basis von Schuh-Tweets. Auch in der Schweiz gibt es innovative E-Commerce Geschäftsmodelle. Spannende Diskussion, ob Agenturen auch Produkte launchen können und eine sehenswerte Präsentation von der SXSW runden die Links der Woche ab.]]></description>
			<content:encoded><![CDATA[<blockquote><p>I just bought a $2 chocolate chip cookie. But your app is expensive.</p>
<p><a href="https://twitter.com/#!/5tu">Stu Maschwitz </a></p></blockquote>
<h2>Statistik der Woche</h2>
<p><a href="http://searchengineland.com/study-72-of-consumers-trust-online-reviews-as-much-as-personal-recommendations-114152" target="_blank">72% Of Consumers Trust Online Reviews As Much As Personal Recommendations</a>.</p>
<h2>Top5 Links der Woche</h2>
<ol>
<li>Interessante Einblicke zu Google+: <a href="http://blogs.msdn.com/b/jw_on_tech/archive/2012/03/13/why-i-left-google.aspx" target="_blank">Why I left Google</a>.</li>
<li>Schweizer E-Commerce Kongress: <a href="http://www.ecommercesummit.ch/nachlese2012" target="_blank">Präsentationen und Bilder zum ECS 2012</a>.</li>
<li>Lesenswert: <a href="http://thenextweb.com/dd/2012/03/09/how-top-beauty-brands-seduce-you-with-emotional-design-a-ux-study/" target="_blank">How top beauty brands seduce you with emotional design: A UX study</a>.</li>
<li>Zappos mal wieder äusserst innovativ mit einem <a href="http://tweetwall.apps.zappos.com/" target="_blank">Discovery Tool via Tweets.</a></li>
<li>Wichtige Frage für Agenturen: <a href="https://plus.google.com/115711522874757126523/posts/5ggqfWWmuAf" target="_blank">Can an agency have its own products?</a></li>
</ol>
<h2>Präsentation der Woche</h2>
<p>&nbsp;</p>
<div style="width:425px" id="__ss_11976833"> <strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/jess3/how-brands-can-use-data-visualization-to-make-an-impact-11976833" title="How Brands Can Use Data Visualization to Make an Impact" target="_blank">How Brands Can Use Data Visualization to Make an Impact</a></strong> <iframe src="http://www.slideshare.net/slideshow/embed_code/11976833" width="425" height="355" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe>
<div style="padding:5px 0 12px"> View more presentations from <a href="http://www.slideshare.net/jess3" target="_blank">JESS3</a> </div>
</p></div>
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