http://www.rawleaf.com/blog/ http://www.rssboard.org/rss-specification BlogEngine.NET 1.4.0.0 en-GBhttp://www.rawleaf.com/blog/opml.axdhttp://www.dotnetblogengine.net/syndication.axdMy nameRaw Leaf Media Blog<img src="http://rawleaf.com/blog/image.axd?picture=/iStock_000004843996XSmall.jpg" alt="Contented man holding a globe" border="0" width="283" height="424" align="left" /> <p> These days we hear that we're facing or some would say we're already in the midst of a global economic slowdown, and that times are tough for businesses. Indeed, many businesses are laying people off or deciding to not grow their headcount at the moment. </p> <p> What a lot of organisations often don't realise is that they have a great sales tool at their disposal already - their website. </p> <p> To be effective as a sales tool, the website has, at a minimum, to be: </p> <ul> <li>Findable - A measured and planned out <acronym title="Search Engine Optimisation">SEO</acronym> and <acronym title="Search Engine Marketing">SEM</acronym> strategy can make all the difference in getting users to your site.</li> <li>Usable - Once you get visitors to your website, can they be converted from browsers to consumers?</li> <li>Trackable - There are many free tools available on the web that measure and track users actions on your website. Data is the key here, if you know what you users are and just as importantly aren't doing, then you can do something about it</li> <li></li> </ul> <p> The key thing here is that these actions are not one-off events, they need to be repeated regularly to ensure your website stays ahead of the curve. However, with many of our of clients we often find that using the above as guiding principles is an effective starting point. </p> <p> Over the coming weeks, I'll be exploring each of these areas in greater depth, with some simple advice to get started, so watch this space! </p><img src="http://feeds.feedburner.com/~r/rawleaf/~4/6ggMnyDwF4Y" height="1" width="1"/>http://feedproxy.google.com/~r/rawleaf/~3/6ggMnyDwF4Y/post.aspxhello.nospam@nospam.rawleaf.com (ksmaingi)http://www.rawleaf.com/blog/post/2008/09/24/Credit-Crunch-Schmedit-Crunch-Why-your-website-should-be-your-best-sales-tool.aspx#commenthttp://www.rawleaf.com/blog/post.aspx?id=05cedbd5-d677-497e-83ff-d0b44cddad8cWed, 24 Sep 2008 20:11:18 -1300Online Marketingksmaingihttp://www.rawleaf.com/blog/pingback.axdhttp://www.rawleaf.com/blog/post.aspx?id=05cedbd5-d677-497e-83ff-d0b44cddad8c0http://www.rawleaf.com/blog/trackback.axd?id=05cedbd5-d677-497e-83ff-d0b44cddad8chttp://www.rawleaf.com/blog/post/2008/09/24/Credit-Crunch-Schmedit-Crunch-Why-your-website-should-be-your-best-sales-tool.aspx#commenthttp://www.rawleaf.com/blog/syndication.axd?post=05cedbd5-d677-497e-83ff-d0b44cddad8chttp://www.rawleaf.com/blog/post.aspx?id=05cedbd5-d677-497e-83ff-d0b44cddad8cHello, this is the new Raw Leaf Media website, it&#39;s taken a few weeks to pull it altogether, but here it is. We hope you enjoy it, and let us know if you have any feedback using our <a href="http://www.rawleaf.com/ContactUs.aspx">contact us</a> form.<img src="http://feeds.feedburner.com/~r/rawleaf/~4/3Oa_ONAJGVw" height="1" width="1"/>http://feedproxy.google.com/~r/rawleaf/~3/3Oa_ONAJGVw/post.aspxhello.nospam@nospam.rawleaf.com (ksmaingi)http://www.rawleaf.com/blog/post/2008/07/29/Welcome-to-the-new-Raw-Leaf-Media-website.aspx#commenthttp://www.rawleaf.com/blog/post.aspx?id=090aa8bc-69c9-483b-a3f2-cc453690ab28Tue, 29 Jul 2008 19:47:00 -1300Generalksmaingihttp://www.rawleaf.com/blog/pingback.axdhttp://www.rawleaf.com/blog/post.aspx?id=090aa8bc-69c9-483b-a3f2-cc453690ab280http://www.rawleaf.com/blog/trackback.axd?id=090aa8bc-69c9-483b-a3f2-cc453690ab28http://www.rawleaf.com/blog/post/2008/07/29/Welcome-to-the-new-Raw-Leaf-Media-website.aspx#commenthttp://www.rawleaf.com/blog/syndication.axd?post=090aa8bc-69c9-483b-a3f2-cc453690ab28http://www.rawleaf.com/blog/post.aspx?id=090aa8bc-69c9-483b-a3f2-cc453690ab28