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	<title>Raz Chorev</title>
	
	<link>http://www.razchorev.com</link>
	<description>Marketing in the new millenium | Social Media Strategy | LinkedIn Training</description>
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		<title>Social Media metrics – it ain’t what you think</title>
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		<comments>http://www.razchorev.com/2010/08/12/social-media-metrics-it-aint-what-you-think/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 12:33:38 +0000</pubDate>
		<dc:creator>Raz Chorev</dc:creator>
				<category><![CDATA[Social media]]></category>
		<category><![CDATA[new media measurement metrics]]></category>
		<category><![CDATA[old skool advertising metrics]]></category>
		<category><![CDATA[Return on investment]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.razchorev.com/?p=859</guid>
		<description><![CDATA[Brand awareness is the new measuring stick of a successful marketing campaign, and that only the first set of eyeballs are the ones you pay for – everything after that is word of mouth. The idea that Social media ROI and &#8230; <a href="http://www.razchorev.com/2010/08/12/social-media-metrics-it-aint-what-you-think/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Protecting your online reputation</title>
		<link>http://feedproxy.google.com/~r/RazChorev/~3/ymy2otSYIg4/</link>
		<comments>http://www.razchorev.com/2010/08/07/protecting-your-online-reputation/#comments</comments>
		<pubDate>Sat, 07 Aug 2010 12:04:26 +0000</pubDate>
		<dc:creator>Raz Chorev</dc:creator>
				<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[online presence]]></category>
		<category><![CDATA[Addictomatic]]></category>
		<category><![CDATA[Face 2 face]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[linkedIn]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[sales 2.0]]></category>
		<category><![CDATA[Sales Gravy]]></category>
		<category><![CDATA[Social Mention]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.razchorev.com/?p=856</guid>
		<description><![CDATA[I don&#8217;t know if this is co-incidental, but about a week ago one of my clients told me that his son, in the last stage of completing his degree, has a couple of days off (studies) per week, and asked &#8230; <a href="http://www.razchorev.com/2010/08/07/protecting-your-online-reputation/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Who’s managing your reputation?</title>
		<link>http://feedproxy.google.com/~r/RazChorev/~3/FtZcXL-NJNo/</link>
		<comments>http://www.razchorev.com/2010/08/04/whos-managing-your-reputation/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 11:42:51 +0000</pubDate>
		<dc:creator>Raz Chorev</dc:creator>
				<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[building relationships]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[friends]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.razchorev.com/?p=846</guid>
		<description><![CDATA[Time and time again I see people show interest in Social Media, but can&#8217;t find the time to invest in it. Let me state it loud and clear &#8211; more than half of the word Network is WORK! It takes &#8230; <a href="http://www.razchorev.com/2010/08/04/whos-managing-your-reputation/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>23</slash:comments>
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		<title>Creating a Social Media Strategy</title>
		<link>http://feedproxy.google.com/~r/RazChorev/~3/Jy4mdlcKINg/</link>
		<comments>http://www.razchorev.com/2010/07/28/creating-a-social-media-strategy/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 03:14:44 +0000</pubDate>
		<dc:creator>Raz Chorev</dc:creator>
				<category><![CDATA[Social media]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[linkedIn]]></category>
		<category><![CDATA[optimizing business]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.razchorev.com/?p=814</guid>
		<description><![CDATA[Last night I attended a social media panel, With Jack Matthews, CEO, Fairfax Digital; Cliff Rosenberg, MD, LinkedIn Australia; and David Whittle, CEO, Mark, organized by the Australian &#8211; Israel Chamber of Commerce, and hosted by PriceWaterhouseCoopers. During the panel discussion, &#8230; <a href="http://www.razchorev.com/2010/07/28/creating-a-social-media-strategy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>6</slash:comments>
		<feedburner:origLink>http://www.razchorev.com/2010/07/28/creating-a-social-media-strategy/</feedburner:origLink></item>
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		<title>LinkedIn Tip #9 – Be an expert!</title>
		<link>http://feedproxy.google.com/~r/RazChorev/~3/V3euDT6Iay0/</link>
		<comments>http://www.razchorev.com/2010/07/09/linkedin-tip-9-be-an-expert/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 00:23:15 +0000</pubDate>
		<dc:creator>Raz Chorev</dc:creator>
				<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[linkedIn]]></category>
		<category><![CDATA[problem solver]]></category>

		<guid isPermaLink="false">http://www.razchorev.com/?p=792</guid>
		<description><![CDATA[LinkedIn has a fantastic way to showcase your expertise, in whatever field you&#8217;re good at. If you haven&#8217;t seen it yet, check out the Answers section &#8211; Go to your toolbar, on Linkedin home page, hover over MORE and scroll &#8230; <a href="http://www.razchorev.com/2010/07/09/linkedin-tip-9-be-an-expert/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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