brandRUSSO was recognized as a 2021 Louisiana Growth Leaders finalist by the LED Growth Network. The LED Growth Network consists of over 500 second-stage companies – those beyond startup but not yet mature – and provides them with business resources and growth opportunities. Louisiana Growth Leaders is an annual honor awarded to a select group […]

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I have had the privilege of being mentored by some amazing business leaders and the opportunity to serve as a mentor to some incredible rising business leaders.  I’ve been honored to serve as a mentor for a number of organizations including the Opportunity Machine, The705, and the American Academy of Entrepreneurs. If you’ve never had […]

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When ‘work from home’ became the norm in March 2020, our office had been working with clients via video conferencing for years.  (We have a few clients that we have worked with remotely for 2, 3, 4 years and never met face to face.)  With all of the different ways for people to ‘meet’ remotely, […]

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I’m always on the lookout for smart marketing ideas.  So, when I read about Barilla pasta’s playlist timer, it caught my attention. (Full disclosure:  I’m not the cook at my house.  Michael handles the planning and preparation of dinner each day. The kids and I give him a full 5 stars for most of his […]

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In He Said, She Said: Branding, the husband and wife team of Jaci and Michael Russo share what they’ve learned over their combined decades of experience working in branding and with each other. Through their unique voices, you’ll learn about tried-and-true branding best practices and even get an inside look into how their agency has […]

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The Super Bowl of Advertising is literally all of the ads played during the Super Bowl game.  Some people watch the game and go to the bathroom during the commercial breaks.  The rest of us silence our kids during the commercials and analyze the ads during the game (unless the Saints are playing). This year […]

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Today we celebrate the founding of brandRUSSO on February 1, 2001.  Did I know then that we would still be around two decades later – nope.  Did I know that it would be a good idea to quit my full-time, well-paid, in-house marketing job – nope.  Did I think it was smart to go off […]

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Like most people, we spent 2020 doing the “Pandemic Pivot” at RUSSO.  We helped our clients pivot to survive as government regulations prevented them from operating as usual.  We had to do our own pivoting as the strategic brand plan we had written for the year was quickly deemed untenable in mid-March. Once 2020 ended, […]

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As you build your brand, you are building a legacy – whether you mean to or not.  Just as brand is synonymous with reputation, the long-lasting impression is your legacy.  Everything you do in your business will help to build or break your brand in the short term and your legacy in the long term. […]

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New Year.  New You.  Same old budget.   I’m sure you’ve heard the old adage “if you keep doing what you’ve been doing, then you’ll keep getting what you’ve been getting.”  The theory is that you can’t do the same thing and expect a different result.  The same philosophy applies to your budget.   If […]

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