Raz*War Social Echo

Raz*War Social Echo http://razwar.posterous.com we s(h)ave the world posterous.com S(h)have the Worldshaving,razwar,fair,prices,ecommerce,shace,razor,razor,bladesBusiness/Shoppingsocial@razwar.comDavid HachezDavid Hacheznoshaving,razwar,fair,prices,ecommerce,shace,razor,razor,bladesQuality Shaving. Fair PricesA feed around the brand Raz*WarRazwarhttp://feedburner.google.com Fri, 03 Sep 2010 06:34:07 -0700 Raz*War SECOND PHASE http://feedproxy.google.com/~r/Razwar/~3/j9pQPSGvMh8/razwar-second-phase http://razwar.posterous.com/razwar-second-phase <p> <p>Dear fans, dear customers, dear brand ambassadors.</p> <p>Thank you for your feed-back, your suggestions, your “good words” and your support till now.</p> <p>Today, we are entering in the “second phase” of our “s(h)ave the world” revolution. Raz*War was born on-line, but, the Raz*War community wants it to leave the “virtual only” and to be available in some selected “brick and mortar” shops, closer to you, in your “everyday’s” life. Raz*War is now going down that route. And again, we need your support for doing so: can you tell us in which stores/boutiques you would like to find Raz*War? Are you ready to speak about us to the merchants? Do you have contacts names and tips for us? Can you introduce us to these partners? Please shoot! And tell us here (on Facebook) or directly to me: <a href="mailto:pdn@growthbridge.eu">pdn@growthbridge.eu</a>.</p> <p>Thank you! And, keep on shavin’…</p> <p>Pierre</p> <p> </p> <p> </p> <p> </p> </p> <p><a href="http://razwar.posterous.com/razwar-second-phase">Permalink</a> | <a href="http://razwar.posterous.com/razwar-second-phase#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Razwar?a=j9pQPSGvMh8:Sef1l5uFBTY:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Razwar?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Razwar?a=j9pQPSGvMh8:Sef1l5uFBTY:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/Razwar?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Razwar/~4/j9pQPSGvMh8" height="1" width="1"/> http://files.posterous.com/user_profile_pics/386094/Squared_icon_300.png http://posterous.com/people/3sifrp5VP249 Raz*War Buro. Raz*War Raz*War Buro. social@razwar.com (David Hachez)http://razwar.posterous.com/razwar-second-phase Mon, 23 Aug 2010 03:15:00 -0700 Why Raz*War is called Raz*War? http://feedproxy.google.com/~r/Razwar/~3/F1UKUgHSgj4/why-razwar-is-called-razwar http://razwar.posterous.com/why-razwar-is-called-razwar <p> <p> <p>What's in a name?</p> <p>Raz*War comes etymologically from the word ”raz" that is found in the word ”razor" (but also raser, rasieren, rasierer ...) and “war" which means ”fight". In other words and in a humoristic way, Raz*War implies a fight in the shaving market. But the war that we’re initiating is decidedly a non-violent war (the razor is not to be seen as a weapon) and this war should be taken with great humor by all its ambassadors and customers.</p> <p>But we can also say that "Raz" has a <a href="http://www.viking.no/e/france/norman_on_words.htm#R">Norman origin</a>. It derives from a Viking word meaning “quick flow“. ”Raz" shares the root with the word "Race”. To sum up, “Raz” is a quick flow, a wave that is rapidly spreading (a tidal wave).</p> <p>In computing terminology "raz" also means "reset” (in French "remise à zéro").</p> <p>Is this "reset” necessary in the current world of shaving? We think so, that’s why Raz*War was born. And we think that a "backwards shift" (as implied by a reset) is needed to fuel the Raz*War revolution.</p> <p><strong>Raz*War is therefore seeking to shake the well-established rules in our consumer society.</strong></p> <p>The Raz*War revolution is both a subtle mixture of modernity and past. A step back to basics to rediscover affordable quality shaving and incite the consumer to think about his consumer habits. Raz*War also brings forward more eco-friendly packaging and an innovative distribution method: the <a href="http://www.razwar.com/subs">shaving subscription plan</a>.</p> </p> </p> <p><a href="http://razwar.posterous.com/why-razwar-is-called-razwar">Permalink</a> | <a href="http://razwar.posterous.com/why-razwar-is-called-razwar#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Razwar?a=F1UKUgHSgj4:vi1sRLd8eXI:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Razwar?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Razwar?a=F1UKUgHSgj4:vi1sRLd8eXI:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/Razwar?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Razwar/~4/F1UKUgHSgj4" height="1" width="1"/> http://files.posterous.com/user_profile_pics/386094/Squared_icon_300.png http://posterous.com/people/3sifrp5VP249 Raz*War Buro. Raz*War Raz*War Buro. social@razwar.com (David Hachez)http://razwar.posterous.com/why-razwar-is-called-razwar Fri, 20 Aug 2010 00:55:00 -0700 Avec Raz*War, je ne pique plus le soir! http://feedproxy.google.com/~r/Razwar/~3/35a68muhXRE/avec-razwar-je-ne-pique-plus-le-soir http://razwar.posterous.com/avec-razwar-je-ne-pique-plus-le-soir <p> <p> <p>Un petit « blog post » à l’attention des Français, que nous désirons soigner attentivement (nous préparons quelque chose pour la France bientôt). De plus, comme le français est ma langue maternelle, bien plus facile… </p> <p>Comme vous vous l’imaginez, je suis évidemment client des produits que je vends. Figurez-vous d’ailleurs que, comme tous les autres fondateurs et collaborateurs de Raz*War, on ne puise pas dans le stock pour notre consommation personnelle. Non, non : nous passons-tous par la fameuse interface <a href="http://www.razwar.com">http://www.razwar.com</a>; histoire de bien se mettre dans la peau du client. </p> <p>Et, justement, c’est en se mettant dans la peau du client qu’on fait les plus grandes découvertes. Depuis que je me rase avec notre marque, je n’ai que des avantages : meilleur confort de rasage, lames qui durent plus longtemps, impression post-rasage plus agréables, plus de poils incarnés, mais aussi et surtout : je ne pique plus ! Ca peut paraitre bête, mais je me suis rendu compte de ce dernier avantage que depuis peu. Mais quel avantage.  Je vais quand même citer un désavantage pour l’usage de la marque : je passe plus de temps dans la salle de bain ; ce qui a un impact sur toute la vie de famille… </p> <p>Mais bon : revenons-en à cette grande découverte. En fait, depuis bien longtemps, mon épouse avait remarqué que ma peau était bien plus agréable le soir… mais c’est après avoir testé un produit concurrent qu’un soir, Florence, mon épouse me dit « Mais tu piques, ce soir », repérant ainsi que j’avais du faire quelque chose de différent. En fait, je n’avas pas utilisé de l’huile de rasage…</p> <p>Bien sûr, nous avons de bons produits chez Raz*War, mais je ne crois pas que ce soit ni « <a href="http://www.razwar.com/products/men-starter-kit">El Ché</a> » ni « <a href="http://www.razwar.com/products/el-fidel-starter-kit">El Fidel</a> » qui, en tant que tels, font la différence, ou en tout cas, ils ne font pas la différence seuls, au point que mon épouse repère à la première caresse que je n’ai pas utilisé ma marque. Le savon alors ?  Le savon, c’est certain, comporte plein d’avantage ; tous les amateurs et les professionnels du rasage classique vous le diront : un bon savon (ou une bonne crème) vaut bien mieux que tous les gels et mousse. En plus, nous avons un <a href="http://www.razwar.com/products/all-natural-shaving-soap">bon savon</a>.  En fait, la différence principale vient de l’huile, je l’ai vérifié par après. </p> <p>Utiliser une huile de (pré)rasage est peut-être le meilleur conseil que je puisse donner. Quelques gouttes d’une huile de rasage (4 à 5 gouttes, que vous versez à l’extrémité des doigts) suffisent. Vous massez ensuite votre visage et vous frottez vos doigts sur le savon que vous utiliserez ensuite : l’huile aidera à former une excellente émulsion : autrement dit une mousse fort agréable. </p> <p>L’huile va contribuer de diverses manières à un rasage confortable et efficace. Premièrement, l’huile va permettre à la tête du rasoir de bien glisser sur la peau. Ce faisant, l’on évite la formation de petites « bosses » de peau qui viendraient en travers des lames, créant ainsi des coupures, que ce soit pour un mono-lame ou un multi-lames.  Deuxièmement, l’huile va permettre au tranchant de la lame de bien rentrer dans le poil à couper  (Un peu comme l’huile que l’on met sur une tronçonneuse…), diminuant, au passage, l’usure de la lame. Troisièmement, l’effet lubrifiant aura aussi un impact sur le confort de rasage. Enfin, l’huile va permette la création d’une émulsion agréable ; une belle mousse qui va encore contribuer à l’efficacité et au confort du rasage. </p> <p>Il faut maintenant choisir une bonne huile. En fait, ces dernières années, les huiles ont fortement progressé. Nous sommes loin de l’huile d’olive utilisées par nos ancêtres. Ce n’est pas, bien sûr, chez les deux géants du rasage qu’il faut aller chercher ces huiles : elles allongent la durée des lames et sont moins chères –à l’usage- que mousse et gels et ces géants savent compter, mais chez les marques de rasage classique. Le choix de l’huile est important : il y a de bonnes et mauvaises huiles. Elle doit être suffisamment liquide, mais pas trop. Il faut éviter qu’elle soit graisseuse et difficile à éliminer par la suite.  Il  y a aussi une « science » de l’huile  de rasage : la composante « végétale » d’une bonne huile de rasage contribuera au glissement efficace et agréable de la tête du rasoir sur le visage et la composante « minérale » contribuera à l’entrée de la lame dans le poil à couper. Une bonne huile à donc une composante minérale et végétale. </p> <p>Lorsque nous avons choisi et élaboré notre huile de rasage, nous ne savions pas qu’elle était aussi bonne. Maintenant que nous l’avons comparée à d’autres (je me suis farci beaucoup de tests), sa qualité nous apparait encore plus manifeste.   Il y a quelque temps, j’ai réalise des tests de notre huile par rapport à celle d’une marque dite « de grande qualité » ; et je pensais que l’huile de cette marque (marque récemment achetée par un très grand groupe de produits de consommation, qui possède aussi cette marque de rasoirs que vous connaissez bien)  serait supérieure. Après trois essais de une semaine (et trois épisodes de poils incarnés) avec la marque concurrente, je me suis rendu à l’évidence : <a href="http://www.razwar.com/products/all-natural-shaving-oil">notre huile Raz*War est vraiment une très bonne huile</a>. Une très très bonne huile. Faites-le savoir autour de vous ! </p> <p>Et  voilà pourquoi, depuis que je me rase avec notre marque, j’obtiens chaque fois un rasage de qualité « Baby Butt Shave » (Qualité fesses de bébé) qui plait aux femmes, et à la mienne !  Je ne pique plus le soir  et ma femme me le fait savoir… Donc, pour ceux qui sortent le soir, plus besoin d’un second rasage et pour ceux qui veulent tout faire pour séduire : le chewing-gum « holywood » pour l’haleine et l’huile de rasage pour un rasage de qualité, qui dure plus de 12 heures. </p> <p>Ma plus grande découverte avec Raz*War, c’est donc l’intérêt d’utiliser une huile de rasage. Faites le tour du marché : plusieurs marques en proposent. Mais revenez vite chez nous : on vous assure que <a href="http://www.razwar.com/products/all-natural-shaving-oil">notre huile</a> est vraiment bonne. </p> <p>A très bientôt.  </p> <p> </p> <p> </p> <p> </p> <p /> </p> </p> <p><a href="http://razwar.posterous.com/avec-razwar-je-ne-pique-plus-le-soir">Permalink</a> | <a href="http://razwar.posterous.com/avec-razwar-je-ne-pique-plus-le-soir#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Razwar?a=35a68muhXRE:Zx4aT3HqAxc:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Razwar?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Razwar?a=35a68muhXRE:Zx4aT3HqAxc:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/Razwar?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Razwar/~4/35a68muhXRE" height="1" width="1"/> http://files.posterous.com/user_profile_pics/386094/Squared_icon_300.png http://posterous.com/people/3sifrp5VP249 Raz*War Buro. Raz*War Raz*War Buro. social@razwar.com (David Hachez)http://razwar.posterous.com/avec-razwar-je-ne-pique-plus-le-soir Tue, 20 Jul 2010 03:18:00 -0700 Did you know? - Tips about our shaving products with Marina http://feedproxy.google.com/~r/Razwar/~3/uDDRwXrTXpQ/did-you-know-tips-about-our-shaving-products-4 http://razwar.posterous.com/did-you-know-tips-about-our-shaving-products-4 <p> <p><strong>The Raz*War Shaving Brush</strong></p> <p><strong>Do you really know how to use a shaving brush?</strong></p> <p>Step 1: Soak you shaving brush in hot water, only a few seconds will be enough to absorb the water needed to react with your shaving soap. </p> <p>Step 2: Soak your face also with hot water to prepare and soften your hair; the best moment to shave is directly after the bad or the shower.</p> <p>Step 3: Swirl the shaving brush hair on your soap until you have a nice foam on the top of your brush hair. </p> <p>Step 4: Apply the foam on your hair. Move up-and-down and do not make any swirl with the brush ;-) The brush will massage your skin, remove dead cells and prepare your hair for the cut. </p> <p>Step 5: After the shave, rinse your brush with cold water, remove the remaining water with your hand and place your brush with its hair straight up. </p> <p>You are ready ;-)</p> <p>Until next time!</p> <p>Marina</p> <p> </p> <p> </p> </p> <p><a href="http://razwar.posterous.com/did-you-know-tips-about-our-shaving-products-4">Permalink</a> | <a href="http://razwar.posterous.com/did-you-know-tips-about-our-shaving-products-4#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Razwar?a=uDDRwXrTXpQ:ig9ynR1LuUs:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Razwar?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Razwar?a=uDDRwXrTXpQ:ig9ynR1LuUs:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/Razwar?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Razwar/~4/uDDRwXrTXpQ" height="1" width="1"/> http://files.posterous.com/user_profile_pics/386094/Squared_icon_300.png http://posterous.com/people/3sifrp5VP249 Raz*War Buro. Raz*War Raz*War Buro. social@razwar.com (David Hachez)http://razwar.posterous.com/did-you-know-tips-about-our-shaving-products-4 Wed, 14 Jul 2010 09:41:30 -0700 Raz*War in South America - Shavebook Special Episode http://feedproxy.google.com/~r/Razwar/~3/ChCjnHv7sf0/razwar-in-south-america-shavebook-special-epi http://razwar.posterous.com/razwar-in-south-america-shavebook-special-epi <p> <div class="posterous_bookmarklet_entry"> <object height="417" width="500"><param name="movie" value="http://www.youtube.com/v/WLkYn5ULj7E&hl=en&fs=1" /><param name="wmode" value="window" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed allowfullscreen="true" src="http://www.youtube.com/v/WLkYn5ULj7E&hl=en&fs=1" wmode="window" allowscriptaccess="always" type="application/x-shockwave-flash" height="417" width="500"></embed></object> <div class="posterous_quote_citation">via <a href="http://www.youtube.com/watch?v=WLkYn5ULj7E">youtube.com</a></div> <p></p></div> </p> <p><a href="http://razwar.posterous.com/razwar-in-south-america-shavebook-special-epi">Permalink</a> | <a href="http://razwar.posterous.com/razwar-in-south-america-shavebook-special-epi#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Razwar?a=ChCjnHv7sf0:2-zJgi0ybkA:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Razwar?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Razwar?a=ChCjnHv7sf0:2-zJgi0ybkA:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/Razwar?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Razwar/~4/ChCjnHv7sf0" height="1" width="1"/> http://files.posterous.com/user_profile_pics/386094/Squared_icon_300.png http://posterous.com/people/3sifrp5VP249 Raz*War Buro. Raz*War Raz*War Buro. social@razwar.com (David Hachez)no via youtube.com Permalink | Leave a comment  » David Hachez via youtube.com Permalink | Leave a comment  » shaving,razwar,fair,prices,ecommerce,shace,razor,razor,bladeshttp://razwar.posterous.com/razwar-in-south-america-shavebook-special-epi Mon, 12 Jul 2010 08:09:00 -0700 Did you know? - Tips about our shaving products with Marina http://feedproxy.google.com/~r/Razwar/~3/wkpewftnxL0/did-you-know-tips-about-our-shaving-products-3 http://razwar.posterous.com/did-you-know-tips-about-our-shaving-products-3 <p> <p><strong>Did you know that your El Ché blades need to be used more than once to be sharper?</strong></p> <p>Depending on your hair and skin type, razor blades will have a different lifetime and behavior.</p> <p>The Raz*War El Ché blades will always have a strong cutting effect during the first shave. This is due to the way there are manufactured.</p> <p>Named after El Ché, those blades behave accordingly: a strong first impression followed by repeated smooth and sharp shaving experiences.</p> <p>The adaptation process is crucial: the blades need to meet your skin specifics and your shaving style. So don't give up after a first try. Use it more than once and you will see that it is worth it.</p> <p>This "Tip" is inspired by your feedback. Our ambassadors who tried more than once realized our El Ché blades were very satisfying (even better than some others ;-))</p> <p>Dare to be wild on your first shave.</p> <p> </p><p>Until the next time !</p> <p>Marina from Raz*War</p> </p> <p><a href="http://razwar.posterous.com/did-you-know-tips-about-our-shaving-products-3">Permalink</a> | <a href="http://razwar.posterous.com/did-you-know-tips-about-our-shaving-products-3#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Razwar?a=wkpewftnxL0:yYTD-4QomZU:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Razwar?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Razwar?a=wkpewftnxL0:yYTD-4QomZU:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/Razwar?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Razwar/~4/wkpewftnxL0" height="1" width="1"/> http://files.posterous.com/user_profile_pics/386094/Squared_icon_300.png http://posterous.com/people/3sifrp5VP249 Raz*War Buro. Raz*War Raz*War Buro. social@razwar.com (David Hachez)http://razwar.posterous.com/did-you-know-tips-about-our-shaving-products-3 Tue, 06 Jul 2010 02:05:00 -0700 New Opportunity for Raz*War Affiliates through TradeTracker.com http://feedproxy.google.com/~r/Razwar/~3/3TylBciJd3A/new-opportunity-for-razwar-affiliates-through http://razwar.posterous.com/new-opportunity-for-razwar-affiliates-through <p> <p>Since today Raz*War is active as a Merchant in the TradeTracker Affiliates Network. This is a great opportunity for all the Raz*War fans out there who are in charge of a website or a blog to collaborate and to share the benefits of the revolution with us.</p> <p><a href="http://www.tradetracker.com">Join our affiliates program now</a>!</p> </p> <p><a href="http://razwar.posterous.com/new-opportunity-for-razwar-affiliates-through">Permalink</a> | <a href="http://razwar.posterous.com/new-opportunity-for-razwar-affiliates-through#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Razwar?a=3TylBciJd3A:dYr9RIagqKM:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Razwar?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Razwar?a=3TylBciJd3A:dYr9RIagqKM:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/Razwar?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Razwar/~4/3TylBciJd3A" height="1" width="1"/> http://files.posterous.com/user_profile_pics/386094/Squared_icon_300.png http://posterous.com/people/3sifrp5VP249 Raz*War Buro. Raz*War Raz*War Buro. social@razwar.com (David Hachez)http://razwar.posterous.com/new-opportunity-for-razwar-affiliates-through Fri, 02 Jul 2010 02:29:00 -0700 “El Ché” and “El Fidel” Raz*War tribes http://feedproxy.google.com/~r/Razwar/~3/YoBl9-RM6GY/el-che-and-el-fidel-razwar-tribes http://razwar.posterous.com/el-che-and-el-fidel-razwar-tribes <p> <p>Our Raz*War customers, fans and ambassadors know already it for a while: Raz*War offers two different razor handles, each one with a different technology.</p> <ul> <li>The “<a href="http://www.razwar.com/che">El Ché</a>” is a good basic “system razor” (razor allowing blade refills), made for making substantial savings throughout the year and - for the ones who start using system razors instead of disposables - the kind of razor that should make you forget the extremely polluting and inefficient disposables razors. </li> <li>The “<a href="http://www.razwar.com/fidel">El Fidel</a>” Razor is a more sophisticated razor, with 5 blades and another head technology (more flexible head) supposed (I am underlining the “supposed” as we noticed that our customers thought differently, as you will see…) to be aimed to people who want to “upgrade” after using a particular razor technology for a while.</li> </ul> <p>In our minds, we were sure that “<a href="http://www.razwar.com/fidel">El Fidel</a>” would be considered as an upgrade versus “<a href="http://www.razwar.com/che">El Ché</a>”.</p> <p>On the technology side, it is most probably true. “El Ché” Razor handle is based on a head technology known for a while (out of patent technology), with three blades, while “El Fidel” razor is based on a new (head) technology. </p> <p>As Raz*War would like to provide “Quality shaving at a fair price", we pay a lot of attention to what the consumers write and say… we even succeeded to access to (apparently non confidential) focus group data (share with us by a potential partner who wanted to work with us) where razors handle and blades quality was assessed. Results were the following: the model the most close to “El Ché” received a score of 8.1 out of 10. And the model the most close to “El Fidel” received a score of 9.3 out of 10. Not too bad isn’t it? In the focus groups, the panel perceived the model the more close to “El Fidel” as being an upgrade…</p> <p><strong>And what do Raz*War customer think?</strong></p> <p>As we said, we would like to be transparent with you (not too transparent though, since we also have our intimacy, simply transparent) and we will give you some insights about the satisfaction survey we conducted. </p> <p>What came really clearly when listening to you is that…there are clearly two tribes of consumers. Each tribe adores one razor handle type and does not want to switch to another one. </p> <p>Do not push too hard the “El Fidel” to “El Ché” tribesmen (ironically, the two famous leaders whose names influenced the naming of our razors somewhat fought each other at the end); they will strongly dislike it. The vast majority of loyal “El Ché” customers do not want any other razor handle, strongly appreciate the handle, the blades and the head. On the other side, the “El Fidel” tribe only adores “El Fidel” razor handles and blades and are even not interested to even try the “El Ché” model… I am sure a lot of my readers will recognize themselves in these statements, especially among the Raz*War pioneers… (We praise our pioneers, they praise our products).</p> <p>On our side, we know enough… and we will keep serving both the “El Ché” and the “El Fidel” tribes.</p> <p>Are you interested to know more about your own customer behavior? Then, we will pay more attention to this and share with you the outcome of our research.</p> <p>Here are our hypothesis:</p> <ul> <li>The people that love our “El Ché” model are either (1) generation Y people starting with system razors or (2) people that appreciate “technical” classical shaving , and, hence, who loves a somewhat more technical razor, that need to be used with a specific technique (The “El Ché” Razor requires, indeed, to be handled in such way that the angle of the blade on the skin remains somewhat the same throughout the shave). </li> <li>The people that love our (1) “El Fidel” razor are from an older - wealthier - generation (Gen X or Baby Boomers) or (2) people who want a high shaving comfort, whatever the technical aspect of shaving, and who just want an efficient shave.</li> </ul> <p>Let now look at the result of our survey.</p> <p>Look at the first graph (The percentages here after are calculated when taking out the “not tried yet” answers…).</p> <p>Good news, our products are very well appreciated! 29% of you consider “El Ché” to be an excellent product, and 40% of you consider it to be a good product: Hence 69% of you rate “El Ché” as a good or excellent product. A quite positive message for us, as we would like to propose “quality shaving at fair prices”: we are in the right direction… However, according to our survey, 13% of customers that tested the “El Ché” rated is as “Poor” and 19% are “Neutral”. How to explain that discrepancy? This is the illustration of the two tribes issue.</p> <p><a href='http://posterous.com/getfile/files.posterous.com/temp-2010-07-02/GqkdFoAnsBqfaJavdnleDqnvHJnrvHjrzvGpbhhngtnrGsosIqGweGhesdmE/el_che_handle_quality_level.png.scaled1000.png'><img src="http://posterous.com/getfile/files.posterous.com/temp-2010-07-02/GqkdFoAnsBqfaJavdnleDqnvHJnrvHjrzvGpbhhngtnrGsosIqGweGhesdmE/el_che_handle_quality_level.png.scaled500.png" width="500" height="375"/></a> </p> <p><span style="font-size: x-small;">Graph 1: Your appreciation of “El Ché” Razor handle. Source: Raz*War Satisfaction Survey, June 2010</span></p> <p>The results for the “El Fidel” are even more compelling…30% of you consider “El Fidel ” to be an excellent product while 55% of you consider it to be a good product : 85% of positive opinions! Also, according to the survey, a little 3% of customers that tested the El Fidel rated is as “Poor” (if you are among the ones, please write to me at email <a href="mailto:pierre@razwar.com">pierre@razwar.com</a>) and 12% are “Neutral” regarding our “El Fidel” products. These results are pretty encouraging for the expansion of the Raz*War community. The percentages here after are calculated when taking out the “not tried yet” answers…)</p> <p><a href='http://posterous.com/getfile/files.posterous.com/temp-2010-07-02/GFbfoteEkpaHlgyyFAyttdlEiFppIiekDAgbjtFzsswFJJlpqAwszhzzAgzo/el_fidel_handle_-_quality_level.png.scaled1000.png'><img src="http://posterous.com/getfile/files.posterous.com/temp-2010-07-02/GFbfoteEkpaHlgyyFAyttdlEiFppIiekDAgbjtFzsswFJJlpqAwszhzzAgzo/el_fidel_handle_-_quality_level.png.scaled500.png" width="500" height="375"/></a> <span style="font-size: x-small;">Graph 2: Your appreciation of “El Fidel” Razor handle. Source: Raz*War Satisfaction Survey, June 2010</span></p> <p>Look now at the satisfaction surrounding the “El Ché” blades. Good news again, the blades are very well appreciated: 75% of you consider the blades to be of “good” (51%) to “excellent” quality (24%). When looking in details messages coming from you, it appears clearly that our blades are clearly appreciated. For the “El Fidel” we found 38% of “good” and 36% of excellent (74% of positive opinion).</p> <p><a href='http://posterous.com/getfile/files.posterous.com/temp-2010-07-02/gqwJdrfopskBCztCcCEfxmEzDhrdvpaFxgymidkzlpcAvBrfokEcBxJzCJxC/el_che_blades_-_quality_level.png.scaled1000.png'><img src="http://posterous.com/getfile/files.posterous.com/temp-2010-07-02/gqwJdrfopskBCztCcCEfxmEzDhrdvpaFxgymidkzlpcAvBrfokEcBxJzCJxC/el_che_blades_-_quality_level.png.scaled500.png" width="500" height="375"/></a> </p> <p><span style="font-size: x-small;">Graph 3: Your appreciation of “El Ché” Razor blades. Source: Raz*War Satisfaction Survey, June 2010<a href='http://posterous.com/getfile/files.posterous.com/temp-2010-07-02/utbzItFlIpHhbptjBjCsdGHjFovCoIamICfFoarJuGqHmqJpowFmyoyvbsHA/el_fidel_blades_-_quality_level.png.scaled1000.png'><img src="http://posterous.com/getfile/files.posterous.com/temp-2010-07-02/utbzItFlIpHhbptjBjCsdGHjFovCoIamICfFoarJuGqHmqJpowFmyoyvbsHA/el_fidel_blades_-_quality_level.png.scaled500.png" width="500" height="375"/></a> </span></p> <p><span style="font-size: x-small;">Graph 4: Your appreciation of “El Fidel” Razor blades. Source: Raz*War Satisfaction Survey, June 2010</span></p> <p>What can we conclude from all this?</p> <p>Apparently, we are currently proposing two good products. Some of you do prefer our 3-blades (<a href="http://www.razwar.com/che">El Ché</a>) technology and offering while others do prefer the 5-blades offering (<a href="http://www.razwar.com/fidel">El Fidel</a>). Nothing…revolutionary, as a matter of fact. And we have a good razor for each tribe…</p> <p>Also something I noticed while studying the results of this survey. There was too much of “not tried yet” answers… Hey! Please try us!</p> <p>Anyway, be convinced that Raz*War will continue to improve its products range. And we would like to do that with you. As a request, please be patient with us as improving a product can takes some time. Just know we are in this mood.</p> <p>My next blog post will be about helping you…to help us. I will be speaking about “Social R&D”…</p> <p>Keep on Shavin’</p> <p>Pierre</p> <p /> <p> </p> </p> <p><a href="http://razwar.posterous.com/el-che-and-el-fidel-razwar-tribes">Permalink</a> | <a href="http://razwar.posterous.com/el-che-and-el-fidel-razwar-tribes#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Razwar?a=YoBl9-RM6GY:KKCSvPTLhXo:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Razwar?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Razwar?a=YoBl9-RM6GY:KKCSvPTLhXo:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/Razwar?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Razwar/~4/YoBl9-RM6GY" height="1" width="1"/> http://files.posterous.com/user_profile_pics/386094/Squared_icon_300.png http://posterous.com/people/3sifrp5VP249 Raz*War Buro. Raz*War Raz*War Buro. social@razwar.com (David Hachez)http://razwar.posterous.com/el-che-and-el-fidel-razwar-tribes Wed, 30 Jun 2010 06:14:00 -0700 Raz*War is "One Year Young" - Facts and Figures http://feedproxy.google.com/~r/Razwar/~3/B2iKWDAJYZg/razwar-is-one-year-young-facts-and-figures http://razwar.posterous.com/razwar-is-one-year-young-facts-and-figures <p> <p>Hello to the Raz*War community!</p> <p>One year ago - on 30 June 2009 - we officially launched our web store <a href="http://razwar.com">razwar.com</a>. We are now 365 days later and we are still in business thanks to you ;-)</p> <p>So, once again: <strong>Thank You!</strong></p> <p>We started with one handle, <a href="http://www.razwar.com/products/men-starter-kit">El Ché</a>, one type of <a href="http://www.razwar.com/products/blade-box">razor blades</a> (3-blades cartridge) and our <a href="http://www.razwar.com/subs">subscription plans principle</a>. Since then we have build a strong line of products that we are continuously improving. </p> <p>We also opened Raz*War on another continent : <a href="http://www.razwar.com.au">Australia</a> and Raz*War is also available in German on <a href="http://www.razwar.de">www.razwar.de</a> (with a great Ambassador team evangelizing the German market).</p> <p>Raz*War is a daily commitment and a permanent fight from both you and us towards the growing hair and the pricy solutions out there. </p> <p>Raz*War stands for quality shaving at a fair price. This is and will stay our focus.</p> <p>Here are a few figures to put things in perspective:</p> <ul> <li>75,000+ people visited <a href="http://www.razwar.com">razwar.com</a> since its opening</li> <li>The combined minutes spent on our website totals 150 days</li> <li>The day with the most visits was March 17</li> <li>20% of our customers are on a <a href="http://www.razwar.com/subs">subscription plan</a> </li> <li>Our Net Promoter Score (= your likelihood to recommend us) is very good : 18%* </li> <li>The top 3 countries visiting us are : Belgium, Spain and France</li> <li>There are more than 17 millions results about Raz*War on <a href="http://razwar.us1.list-manage.com/track/click?u=1f260e1b91cc50ddc09540830&id=d758c359ae&e=7aed9929ac">Google</a> </li> <li>Raz*War <a href="http://twitter.com/razwar">tweeted</a> 760 times and has 1,050 followers </li> <li>Raz*War has 613 fans on <a href="http://www.facebook.com/razwar">Facebook</a>. Are you one of them?</li> </ul> <p>Not bad, don't you think?</p> <p>We will continue our action in the future and we need you all to support the movement that is taking place in the world of shaving.</p> <p>Let's s(h)ave the world (as seen on <a href="http://www.shavebook.com">Shavebook.com</a>)!</p> <p>David Hachez, Raz*War brand activist</p> <p>---</p> <p><span style="font-size: x-small;">*to give you an idea the banking sector's average is -4% according to netpromoter.com</span></p> </p> <p><a href="http://razwar.posterous.com/razwar-is-one-year-young-facts-and-figures">Permalink</a> | <a href="http://razwar.posterous.com/razwar-is-one-year-young-facts-and-figures#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Razwar?a=B2iKWDAJYZg:p4rIsUflJ2I:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Razwar?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Razwar?a=B2iKWDAJYZg:p4rIsUflJ2I:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/Razwar?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Razwar/~4/B2iKWDAJYZg" height="1" width="1"/> http://files.posterous.com/user_profile_pics/386094/Squared_icon_300.png http://posterous.com/people/3sifrp5VP249 Raz*War Buro. Raz*War Raz*War Buro. social@razwar.com (David Hachez)http://razwar.posterous.com/razwar-is-one-year-young-facts-and-figures Tue, 29 Jun 2010 07:31:00 -0700 Did you know? - Tips about our shaving products with Marina http://feedproxy.google.com/~r/Razwar/~3/dlOWWzndefI/did-you-know-tips-about-our-shaving-products-2 http://razwar.posterous.com/did-you-know-tips-about-our-shaving-products-2 <p> <p>The Raz*War El Fidel Trimmer Blade</p> <p><a href='http://posterous.com/getfile/files.posterous.com/temp-2010-06-29/cAwdtIybvdldgpCxAqtvfIqsgdqDiHdeoncqsEzoJzEiciApHaxkhjflryGm/product-3-Blade.jpg.scaled1000.jpg'><img src="http://posterous.com/getfile/files.posterous.com/temp-2010-06-29/cAwdtIybvdldgpCxAqtvfIqsgdqDiHdeoncqsEzoJzEiciApHaxkhjflryGm/product-3-Blade.jpg.scaled500.jpg" width="500" height="297"/></a> </p> <p>Did you know that your <a href="http://www.razwar.com/products/el-fidel-starter-kit">El Fidel</a> has a special blade for the unreachable areas?</p> <p>The trimmer blade is the blade that will help you to grab away your undesirable and unreachable hair. It is the tiny blade that will help you access the space under your nose where you may have something like a mustache. It will also facilitate the shaving of your neck or your sideburns. It will reach and shave all your "hard-to-access" areas. In order to use it turn the five blades in upwards position (turn the blade opposite to the normal position). In this position you can place the trimmer blade against your skin and begin a top-down movement to get perfectly shaved on all areas with Raz*War ;-)</p> </p> <p><a href="http://razwar.posterous.com/did-you-know-tips-about-our-shaving-products-2">Permalink</a> | <a href="http://razwar.posterous.com/did-you-know-tips-about-our-shaving-products-2#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Razwar?a=dlOWWzndefI:I1yXWEIq8f0:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Razwar?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Razwar?a=dlOWWzndefI:I1yXWEIq8f0:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/Razwar?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Razwar/~4/dlOWWzndefI" height="1" width="1"/> http://files.posterous.com/user_profile_pics/386094/Squared_icon_300.png http://posterous.com/people/3sifrp5VP249 Raz*War Buro. Raz*War Raz*War Buro. social@razwar.com (David Hachez)http://razwar.posterous.com/did-you-know-tips-about-our-shaving-products-2 Mon, 21 Jun 2010 09:45:58 -0700 Urlaubsträume mit Raz*War http://feedproxy.google.com/~r/Razwar/~3/In7CrWgVuvc/urlaubstraume-mit-razwar http://razwar.posterous.com/urlaubstraume-mit-razwar <p> <div class="posterous_bookmarklet_entry"> <object height="417" width="500"><param name="movie" value="http://www.youtube.com/v/-1S9oUtQ64M&hl=en&fs=1" /><param name="wmode" value="window" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed allowfullscreen="true" src="http://www.youtube.com/v/-1S9oUtQ64M&hl=en&fs=1" wmode="window" allowscriptaccess="always" type="application/x-shockwave-flash" height="417" width="500"></embed></object> <div class="posterous_quote_citation">via <a href="http://www.youtube.com/watch?v=-1S9oUtQ64M">youtube.com</a></div> <p>Raz*War soon in German too on <a href="http://www.razwar.de">www.razwar.de</a></p></div> </p> <p><a href="http://razwar.posterous.com/urlaubstraume-mit-razwar">Permalink</a> | <a href="http://razwar.posterous.com/urlaubstraume-mit-razwar#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Razwar?a=In7CrWgVuvc:gsltKAfV7Ls:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Razwar?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Razwar?a=In7CrWgVuvc:gsltKAfV7Ls:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/Razwar?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Razwar/~4/In7CrWgVuvc" height="1" width="1"/> http://files.posterous.com/user_profile_pics/386094/Squared_icon_300.png http://posterous.com/people/3sifrp5VP249 Raz*War Buro. Raz*War Raz*War Buro. social@razwar.com (David Hachez)no via youtube.com Raz*War soon in German too on www.razwar.de Permalink | Leave a comment  » David Hachez via youtube.com Raz*War soon in German too on www.razwar.de Permalink | Leave a comment  » shaving,razwar,fair,prices,ecommerce,shace,razor,razor,bladeshttp://razwar.posterous.com/urlaubstraume-mit-razwar Wed, 16 Jun 2010 01:17:00 -0700 Did you know? - Tips about our shaving products with Marina http://feedproxy.google.com/~r/Razwar/~3/9eMCX1PtWuU/did-you-know-tips-about-our-shaving-products-1 http://razwar.posterous.com/did-you-know-tips-about-our-shaving-products-1 <p> <p><strong>Did you know that the Raz*War After Shave balm has healing, hydrating and softening properties? </strong></p> <p>This triple properties are due to the natural composition of our Raz*War mild after shave balm. </p> <p>First of all, it is made from 100% from natural fragrance from tree essence, natural vanilla and benjoin. </p> <p>These oils are especially sweet to the skin. They have strong healing properties and will leave your skin slightly perfumed.</p> <p>Secondly, the balm has a high percentage of glycerin which promotes the hydration of the skin; in conjunction with the hamamelis water the vessels circulation is also promoted. This allows a rapid healing effect. </p> <p>Finally the addition of vitamin E in our Raz*War mild after shave balm will immediately soften the skin. </p> <p>Enjoy !</p> <p>Until the next time </p> <p>Marina from Raz*War</p> </p> <p><a href="http://razwar.posterous.com/did-you-know-tips-about-our-shaving-products-1">Permalink</a> | <a href="http://razwar.posterous.com/did-you-know-tips-about-our-shaving-products-1#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Razwar?a=9eMCX1PtWuU:rDW3qtRH8_s:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Razwar?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Razwar?a=9eMCX1PtWuU:rDW3qtRH8_s:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/Razwar?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Razwar/~4/9eMCX1PtWuU" height="1" width="1"/> http://files.posterous.com/user_profile_pics/386094/Squared_icon_300.png http://posterous.com/people/3sifrp5VP249 Raz*War Buro. Raz*War Raz*War Buro. social@razwar.com (David Hachez)http://razwar.posterous.com/did-you-know-tips-about-our-shaving-products-1 Mon, 31 May 2010 09:45:06 -0700 Season Finale: Shavebook - Episode 13 http://feedproxy.google.com/~r/Razwar/~3/I12Q5ceNnPs/season-finale-shavebook-episode-13 http://razwar.posterous.com/season-finale-shavebook-episode-13 <p> <div class="posterous_bookmarklet_entry"> <object height="417" width="500"><param name="movie" value="http://www.youtube.com/v/llT_Nk18FNI&hl=en&fs=1" /><param name="wmode" value="window" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed allowfullscreen="true" src="http://www.youtube.com/v/llT_Nk18FNI&hl=en&fs=1" wmode="window" allowscriptaccess="always" type="application/x-shockwave-flash" height="417" width="500"></embed></object> <div class="posterous_quote_citation">via <a href="http://www.youtube.com/watch?v=llT_Nk18FNI">youtube.com</a></div> <p>The Season Finale of Shavebook.com. A special thank you to Bastien & Béatrice.</p></div> </p> <p><a href="http://razwar.posterous.com/season-finale-shavebook-episode-13">Permalink</a> | <a href="http://razwar.posterous.com/season-finale-shavebook-episode-13#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Razwar?a=I12Q5ceNnPs:2JLn0opQFGw:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Razwar?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Razwar?a=I12Q5ceNnPs:2JLn0opQFGw:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/Razwar?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Razwar/~4/I12Q5ceNnPs" height="1" width="1"/> http://files.posterous.com/user_profile_pics/386094/Squared_icon_300.png http://posterous.com/people/3sifrp5VP249 Raz*War Buro. Raz*War Raz*War Buro. social@razwar.com (David Hachez)no via youtube.com The Season Finale of Shavebook.com. A special thank you to Bastien & Béatrice. Permalink | Leave a comment  » David Hachez via youtube.com The Season Finale of Shavebook.com. A special thank you to Bastien & Béatrice. Permalink | Leave a comment  » shaving,razwar,fair,prices,ecommerce,shace,razor,razor,bladeshttp://razwar.posterous.com/season-finale-shavebook-episode-13 Mon, 31 May 2010 08:26:12 -0700 SF Newtech - Belgians are back - RAZWAR http://feedproxy.google.com/~r/Razwar/~3/Ux6UddEW0fI/sf-newtech-belgians-are-back-razwar http://razwar.posterous.com/sf-newtech-belgians-are-back-razwar <p> <div class="posterous_bookmarklet_entry"> <object height="417" width="500"><param name="movie" value="http://www.youtube.com/v/frk_pDs0iOk&hl=en&fs=1" /><param name="wmode" value="window" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed allowfullscreen="true" src="http://www.youtube.com/v/frk_pDs0iOk&hl=en&fs=1" wmode="window" allowscriptaccess="always" type="application/x-shockwave-flash" height="417" width="500"></embed></object> <div class="posterous_quote_citation">via <a href="http://www.youtube.com/watch?v=frk_pDs0iOk">youtube.com</a></div> <p>The Raz*War presentation at #SFNewTech in San Francisco by David Hachez (Brand Activist)</p></div> </p> <p><a href="http://razwar.posterous.com/sf-newtech-belgians-are-back-razwar">Permalink</a> | <a href="http://razwar.posterous.com/sf-newtech-belgians-are-back-razwar#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Razwar?a=Ux6UddEW0fI:Dsb_1vj8_SU:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Razwar?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Razwar?a=Ux6UddEW0fI:Dsb_1vj8_SU:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/Razwar?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Razwar/~4/Ux6UddEW0fI" height="1" width="1"/> http://files.posterous.com/user_profile_pics/386094/Squared_icon_300.png http://posterous.com/people/3sifrp5VP249 Raz*War Buro. Raz*War Raz*War Buro. social@razwar.com (David Hachez)no via youtube.com The Raz*War presentation at #SFNewTech in San Francisco by David Hachez (Brand Activist) Permalink | Leave a comment  » David Hachez via youtube.com The Raz*War presentation at #SFNewTech in San Francisco by David Hachez (Brand Activist) Permalink | Leave a comment  » shaving,razwar,fair,prices,ecommerce,shace,razor,razor,bladeshttp://razwar.posterous.com/sf-newtech-belgians-are-back-razwar Thu, 27 May 2010 01:42:00 -0700 Ambassador of the week http://feedproxy.google.com/~r/Razwar/~3/Y23oCKAriKo/ambassador-of-the-week http://razwar.posterous.com/ambassador-of-the-week <p> <p>Hello Everyone!</p> <p> </p> <p>We are willing to put you under the spotlights in the coming weeks. </p> <p>We would like to collect your experiences with Raz*War.</p> <p>What about pictures of "You and your Raz*War"? Would you like to participate?</p> <p> </p> <p>We will start replacing our Facebook profile picture with the "<strong>Ambassador of the week</strong>" pictures (with you on it in fact).</p> <p> </p><p> </p> <p><em>How can you participate to Ambassador of the week ?</em></p> <p>Just send us a picture of you with Raz*War together with a short text.</p> <p>Send both to <a href="mailto:ambassadoroftheweek@razwar.com">ambassadoroftheweek@razwar.com</a>.</p> <p>Be imaginative and simple in order to become a Fan page profile picture ;-)</p> <p> </p> <p><em>Why would you do it?</em></p> <p>Because you can show the world that you are one of our strongest ambassadors and a small gift is foreseen (limited stock)</p> <p> </p> <p>Check the first Ambassador of the Week picture here <a href="http://www.facebook.com/razwar">http://www.facebook.com/razwar</a>.</p> <p>It's Florent L. from France. Bravo!</p> <p><img src="http://posterous.com/getfile/files.posterous.com/temp-2010-05-27/CIfwGgCoBazkIbvbpFHHlmzGmtubxGxhmsCCDaxcfhHvxbrtGsiCsbpqmtBp/Ambassadoroftheweek_1.jpg.scaled500.jpg" width="370" height="370"/> </p> <p>Thank you for your participation.</p> <p>The Raz*War team</p> <p><a href="http://razwar.com">http://razwar.com</a></p> <p> </p> <p> </p> </p> <p><a href="http://razwar.posterous.com/ambassador-of-the-week">Permalink</a> | <a href="http://razwar.posterous.com/ambassador-of-the-week#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Razwar?a=Y23oCKAriKo:d33cDup--3s:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Razwar?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Razwar?a=Y23oCKAriKo:d33cDup--3s:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/Razwar?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Razwar/~4/Y23oCKAriKo" height="1" width="1"/> http://files.posterous.com/user_profile_pics/386094/Squared_icon_300.png http://posterous.com/people/3sifrp5VP249 Raz*War Buro. Raz*War Raz*War Buro. social@razwar.com (David Hachez)http://razwar.posterous.com/ambassador-of-the-week Thu, 22 Apr 2010 01:14:00 -0700 Did you know? - Tips about our shaving products with Marina http://feedproxy.google.com/~r/Razwar/~3/DrbOLgPgSOg/did-you-know-tips-about-our-shaving-products-0 http://razwar.posterous.com/did-you-know-tips-about-our-shaving-products-0 <p> <p><strong>The Raz*War All Natural Shaving Balm</strong></p> <p><strong>Did you know that every time you shave a small and tiny part of your skin is removed?</strong></p> <p>That's the reason why you should use an after shave balm each time you shave.</p> <p><br />This balm will first of all moisturize your freshly well shaved skin; secondly it will help you if unfortunately you cut yourself; finally it will rejuvenate and soothe your skin.</p> <p><br />After this balm session your skin is ready to face the environmental aggressions, preventing irritations and the bad feeling of tightness.<br />The sugared fragrance of our Raz*War Balm will remind you candies and will make you begin the day (or the night) with this sweet and soft impression all around your face (very appreciated by women ;-))</p> <p /> <div>Until the next time</div> <div>Enjoy shavin' !</div> <div> </div> <div>Marina from Raz*War</div> </p> <p><a href="http://razwar.posterous.com/did-you-know-tips-about-our-shaving-products-0">Permalink</a> | <a href="http://razwar.posterous.com/did-you-know-tips-about-our-shaving-products-0#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Razwar?a=DrbOLgPgSOg:cZ75CPx9uX0:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Razwar?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Razwar?a=DrbOLgPgSOg:cZ75CPx9uX0:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/Razwar?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Razwar/~4/DrbOLgPgSOg" height="1" width="1"/> http://files.posterous.com/user_profile_pics/386094/Squared_icon_300.png http://posterous.com/people/3sifrp5VP249 Raz*War Buro. Raz*War Raz*War Buro. social@razwar.com (David Hachez)http://razwar.posterous.com/did-you-know-tips-about-our-shaving-products-0 Tue, 20 Apr 2010 07:16:00 -0700 Raz*War opens in Australia. The revolution gains ground. http://feedproxy.google.com/~r/Razwar/~3/4gpmIxjDfug/razwar-opens-in-australia-the-revolution-gain http://razwar.posterous.com/razwar-opens-in-australia-the-revolution-gain <p> <p><span style="font-size: 14px; font-family: Lucida Sans, Helvetica, Arial, sans-serif;">Today we are proud to announce the official launch of Raz*War Australia. </span></p> <p><span style="font-size: 14px; font-family: Lucida Sans, Helvetica, Arial, sans-serif;">We are partnering with a local company that is a fan of the brand since the beginning.</span></p> <p><span style="font-size: 14px; font-family: Lucida Sans, Helvetica, Arial, sans-serif;">The website is located at the following address: <a href="http://www.razwar.com.au/" target="_blank">http://www.razwar.com.au/</a> and is aimed at the Australian market.</span></p> <p><span style="font-size: 14px; font-family: Lucida Sans, Helvetica, Arial, sans-serif;">Let's hope the revolution will continue to reach out to more and more people!</span></p> <p><span style="font-family: Lucida Sans, Helvetica, Arial, sans-serif; font-size: medium;"><span style="font-size: 14px;">If you want to help us cover the world? Contact us at <a href="mailto:partners@razwar.com">partners@razwar.com</a></span></span></p> <p><span style="font-family: Lucida Sans, Helvetica, Arial, sans-serif; font-size: medium;"><span style="font-size: 14px;">Long live Raz*War!</span></span></p> <p><span style="font-family: Lucida Sans, Helvetica, Arial, sans-serif; font-size: medium;"><span style="font-size: 14px;"><a href='http://posterous.com/getfile/files.posterous.com/temp-2010-04-20/jtzEDnqwlxfdzpIjdryyHGHhipikxjecqHJeGximfEBCJDBBwvlmksgCholC/RazWarAU.jpg.scaled1000.jpg'><img src="http://posterous.com/getfile/files.posterous.com/temp-2010-04-20/jtzEDnqwlxfdzpIjdryyHGHhipikxjecqHJeGximfEBCJDBBwvlmksgCholC/RazWarAU.jpg.scaled500.jpg" width="500" height="580"/></a> <br /></span></span></p> </p> <p><a href="http://razwar.posterous.com/razwar-opens-in-australia-the-revolution-gain">Permalink</a> | <a href="http://razwar.posterous.com/razwar-opens-in-australia-the-revolution-gain#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Razwar?a=4gpmIxjDfug:AtP2_sYd3js:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Razwar?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Razwar?a=4gpmIxjDfug:AtP2_sYd3js:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/Razwar?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Razwar/~4/4gpmIxjDfug" height="1" width="1"/> http://files.posterous.com/user_profile_pics/386094/Squared_icon_300.png http://posterous.com/people/3sifrp5VP249 Raz*War Buro. Raz*War Raz*War Buro. social@razwar.com (David Hachez)http://razwar.posterous.com/razwar-opens-in-australia-the-revolution-gain Tue, 13 Apr 2010 22:00:35 -0700 ¡No pasarán! http://feedproxy.google.com/~r/Razwar/~3/DFqioU5dCn0/no-pasaran-0 http://razwar.posterous.com/no-pasaran-0 <p> <p>A small blogpost today, just for celebrating our new Spanish consumers and Spanish fans. Apparently our brand appealed to a lot of people over there. When we tried to figure out why our products had so much success in Spain, we realized that a lot of Raz*War fans appreciated the revolutionary aspect of the brand and the fact it is fighting against the well known incumbents (see also <a href="http://razwar.posterous.com/razor-razor-blades-and-the-goose-that-laid-th">this blog pos</a>t). Hence, I just want to declare today : ¡No pasarán!,</p> <p>For those who are not familiar with that slogan, let’s just remember that this absolutely famous sentence is associated with <a href="http://en.wikipedia.org/wiki/Dolores_Ib%C3%A1rruri" target="_blank">Dolores Ibárruri Gómez</a> (1895 - 1989) who was, maybe or maybe not, the first one to pronounce these famous words (Historians do not agree) .This slogan was proclaimed “urbi et orbi” by her the very first day of the fight against the nationalist rebels of general Franco, in a radio broadcasted speech and later on, in the besieged Madrid. This slogan became, then, the motto of the republicans and the symbol of the fight.</p> <p>I realize it might be dangerous to speak about these matters to Spanish. I don’t want to offend anyone, and I hope all injuries are now well healed. Just please realize that I am a Belgian and that I have not an in-depth understanding of what happened and how. But I know the story about the “ ¡No pasarán!” slogan, and that’s is maybe not so bad for a Belgian, no? (Another announcement: I decided to review my Spanish – learnt years ago- just to be able to read an answer to all these many <a href="https://twitter.com/search?q=razwar" target="_blank">#razwar tweets</a>…) </p> <p>What does the famous “¡No pasarán!” in my mouth? I just want to say that, thanks to you (and only with your help) the era of the razor duopolistic market situation is over! ¡No pasarán!” means that we all declare that we do not want to pay so high prices for razor and razor blades. <a href="http://www.razwar.com">Raz*War</a> is a solution (Of course, I am sponsoring this one) but there are others (There is another cool brand in UK… but I hope you prefer Raz*War)</p> <p>The well acquainted with Spanish history will also remark that…finally troops of General Franco entered into Madrid. And, when they entered the besieged city, they claimed “Han pasado” (“We entered” ). I would be unhappy, no need to say, to see Some Tiger Woods, Thierry Henry, Roger Federer and other celebrities (highly paid; that’s one of the reasons why you pay or paid ;-) so high prices for your razor blades) finally claiming “han pasado”… But I would not be so unhappy…, because, that would mean that, at least, they noticed our voice: the voice of customer discontentment… </p> <p>But, make no mistake (Ooops, I am now realizing that I am quoting ex-president Bush! Less chance that this quote will be reminded as the Dolores Ibarouri one), one thing is sure is that Raz*War will not run away, after the first shotguns. No, no, Raz*War has a coherent strategy, is currently gathering means (If you would like to invest write to <a href="mailto:pierre@razwar.com">pierre@razwar.com</a>), is supported by a (small but) strong and motivated team. For sure, we will continue…</p> <p>And Raz*War is, first and foremost, a crowd of people behind the brand. </p> <blockquote> <p>Thank you for being in that crowd. <br />Thank you for following the “<a href="http://www.razwar.com/products/men-starter-kit">El Ché</a>” (Three blades) or “<a href="http://www.razwar.com/products/el-fidel-starter-kit">El Fidel</a>” (5 blades) flags. <br /><strong>Gracias a todos nuestros clientes españoles ! gracias por llorar con nosotros : « ¡No pasarán! ».</strong></p> </blockquote> <p>Ah ! A last information for the « non Spanish ». General Franco died in 1975. “Generalísimo Francisco Franco, Caudillo de España por la Gracia de Dios” appointed Juan Carlos as his successor in 1969, many years before his death. And the king strongly contributed to the restoration of democracy in Spain…</p> <p>”Han pasado”?<br />No, no: the democracy won, in the end…</p> <p> </p> <p> </p> </p> <p><a href="http://razwar.posterous.com/no-pasaran-0">Permalink</a> | <a href="http://razwar.posterous.com/no-pasaran-0#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Razwar?a=DFqioU5dCn0:QC4_TVAi0QA:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Razwar?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Razwar?a=DFqioU5dCn0:QC4_TVAi0QA:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/Razwar?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Razwar/~4/DFqioU5dCn0" height="1" width="1"/> http://files.posterous.com/user_profile_pics/386094/Squared_icon_300.png http://posterous.com/people/3sifrp5VP249 Raz*War Buro. Raz*War Raz*War Buro. social@razwar.com (David Hachez)http://razwar.posterous.com/no-pasaran-0 Tue, 13 Apr 2010 09:58:50 -0700 Un sequoia, c'est grand. http://feedproxy.google.com/~r/Razwar/~3/QKcduscMjxw/un-sequoia-cest-grand http://razwar.posterous.com/un-sequoia-cest-grand <p> <div class="posterous_bookmarklet_entry"> <object height="417" width="500"><param name="movie" value="http://www.youtube.com/v/_0Kkjk3-gIE&hl=en&fs=1" /></param><param name="wmode" value="window" /><param name="allowFullScreen" value="true" /></param><param name="allowscriptaccess" value="always" /></param><embed allowfullscreen="true" src="http://www.youtube.com/v/_0Kkjk3-gIE&hl=en&fs=1" wmode="window" allowscriptaccess="always" type="application/x-shockwave-flash" height="417" width="500"></embed></param></object> <div class="posterous_quote_citation">via <a href="http://www.youtube.com/watch?v=_0Kkjk3-gIE">youtube.com</a></div> <p>Episode 12 du journal de Shavebook parmi les arbres.</p></div> </p> <p><a href="http://razwar.posterous.com/un-sequoia-cest-grand">Permalink</a> | <a href="http://razwar.posterous.com/un-sequoia-cest-grand#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Razwar?a=QKcduscMjxw:H_M6KjxyGTU:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Razwar?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Razwar?a=QKcduscMjxw:H_M6KjxyGTU:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/Razwar?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Razwar/~4/QKcduscMjxw" height="1" width="1"/> http://files.posterous.com/user_profile_pics/386094/Squared_icon_300.png http://posterous.com/people/3sifrp5VP249 Raz*War Buro. Raz*War Raz*War Buro. social@razwar.com (David Hachez)no via youtube.com Episode 12 du journal de Shavebook parmi les arbres. Permalink | Leave a comment  » David Hachez via youtube.com Episode 12 du journal de Shavebook parmi les arbres. Permalink | Leave a comment  » shaving,razwar,fair,prices,ecommerce,shace,razor,razor,bladeshttp://razwar.posterous.com/un-sequoia-cest-grand Sat, 10 Apr 2010 03:23:58 -0700 Did you know? - Tips about our shaving products with Marina http://feedproxy.google.com/~r/Razwar/~3/Cr9FJrT4SxA/did-you-know-tips-about-our-shaving-products http://razwar.posterous.com/did-you-know-tips-about-our-shaving-products <p> <p><span style="font-weight: bold;">The Raz*War All Natural Shaving Oil</span></p> <p>Did you know that during antiquity shaving oil was already used by men?</p> <p>This oil was the well known "Olive Oil" that we use today for cooking.</p> <p>That oil made the blade sharper and with it's lubricating properties it allowed the blade to cut the hair more easily. But this oil was too greasy and would leave the men with an unconfortable feeling. </p> <p>Today the problem is solved and we witness the rise of new natural shaving oils. </p> <p><a href="http://www.razwar.com/products/all-natural-shaving-oil" target="_blank">Our Raz*War oil</a> is made from essential oils; for instance: Sunflower, Bergamot, Avocado, Cucumber, Aloe Vera and Tangerine oil among others.It will make your face conditioned and moisturized and absolutely not oily and even better the moisture will not clog your skin pores!</p> <div>Until the next time</div> <div>Enjoy shavin' !</div> <div> </div> <div>Marina from Raz*War</div> </p> <p><a href="http://razwar.posterous.com/did-you-know-tips-about-our-shaving-products">Permalink</a> | <a href="http://razwar.posterous.com/did-you-know-tips-about-our-shaving-products#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Razwar?a=Cr9FJrT4SxA:sVOamW7KBT4:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Razwar?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Razwar?a=Cr9FJrT4SxA:sVOamW7KBT4:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/Razwar?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Razwar/~4/Cr9FJrT4SxA" height="1" width="1"/> http://files.posterous.com/user_profile_pics/386094/Squared_icon_300.png http://posterous.com/people/3sifrp5VP249 Raz*War Buro. Raz*War Raz*War Buro. social@razwar.com (David Hachez)http://razwar.posterous.com/did-you-know-tips-about-our-shaving-products en-usS(h)have the WorldDavid HacheznonadultQuality Shaving. Fair PricesAfter Raz*War [Flickr]http://feedproxy.google.com/~r/Razwar/~3/spVZaqVb74g/davidshavedshavingtestimonialhachezrazwarshavebookrazwarFri, 03 Jul 2009 06:58:08 PDTtag:flickr.com,2005:/photo/3683788017<p><a href="http://www.flickr.com/people/razwar/">razwar</a> posted a photo:</p> <p><a href="http://www.flickr.com/photos/razwar/3683788017/" title="After Raz*War"><img src="http://farm4.static.flickr.com/3545/3683788017_f5c2dc26a4_m.jpg" width="240" height="180" alt="After Raz*War" /></a></p><img src="http://feeds.feedburner.com/~r/Razwar/~4/spVZaqVb74g" height="1" width="1"/>2009-07-01T08:31:55-08:00http://www.flickr.com/photos/razwar/3683788017/Before Raz*War [Flickr]http://feedproxy.google.com/~r/Razwar/~3/uvVgxfVJmrE/davidshavedshavingtestimonialhachezrazwarshavebookrazwarFri, 03 Jul 2009 06:53:16 PDTtag:flickr.com,2005:/photo/3684592184<p><a href="http://www.flickr.com/people/razwar/">razwar</a> posted a photo:</p> <p><a href="http://www.flickr.com/photos/razwar/3684592184/" title="Before Raz*War"><img src="http://farm4.static.flickr.com/3599/3684592184_7d713bd5e2_m.jpg" width="240" height="180" alt="Before Raz*War" /></a></p><img src="http://feeds.feedburner.com/~r/Razwar/~4/uvVgxfVJmrE" height="1" width="1"/>2009-07-01T08:06:38-08:00http://www.flickr.com/photos/razwar/3684592184/