ReadWriteWeb

Did Google Steal Sidewiki From a Startup?

Jolie O'Dell — Mon, 09 Nov 2009 13:00:18 -0800

Web annotation is a sexy and increasingly crowded space in the market. As in any such pool, the amount of elbow-rubbing between individuals and similarity between products can lead to suspicion of theft.

Annotation startup Reframe It, a 14-person team, claims that Google's hot new product Sidewiki crosses the line between competitive innovation and IP infringement. And with a few Googlers caught with their hands in Reframe It's cookie jar, there might be some validity to this claim.

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We first came across Reframe It about a year ago when it first launched. The company's product allowed users to "basically write comments into the margins of the Internet" and was in heavy competition with services such as Diigo and SocialBrowse. When Reframe It added Twitter and Facebook integration and received an official nod from Mozilla this past spring, Diigo remained as a serious competitor, but Reframe It had the further advantage of a stellar advisory board.

Fast-forwarding to this fall, Google launched Sidewiki in September, almost a full year after the debut of Reframe It. Looking at these demo videos back-to-back, the similarities are obvious:

For an in-depth side-by-side comparison of both apps, see Google Watch's post on the subject. The basic conclusion is that the products look similar enough that Google's source code had better be drastically different from Reframe It's if they are to avoid a major lawsuit.

But if we had a nickel for every time we spotted disgraceful similarities between web products, we'd be... Well, never mind what we'd be doing with that stack o' nickels. Here's the interesting part: Reframe It CEO Bobby Fishkin, who claims his company has neither the time nor the resources to take on tech behemoth and pop culture darling Google, told eWEEK that there were several attempts to learn and assimilate his startup's technology and interface, right down to the icon designs.

According to eWEEK, Fishkin claims that one of his board members, Terry Winograd, sat in on a Google meeting in July 2008 and told a top Google exec to take a look at Reframe It. The as-yet unnamed Googler said the startup looked interesting and that the info would be passed along.

In the months that followed, at least six Reframe It accounts were registered to Google employees, which would allow engineers "plenty of time to explore every nook and cranny of our functionality," said Fishkin.

But the real kicker is Google's alleged attempt to hire Reframe It co-founder and lead engineer Ben Taitelbaum just days before Sidewiki launched.

And what was the official Google response to these reports?

"The variety of existing products in this space and the increasing number of sites that enable user generated content shows that there is growing demand for allowing users to contribute to the Web," a Google rep wrote to eWEEK in a measured but definite dismissal of Reframe It's claims.

Certainly, Google has been talking and thinking about annotation for years. And its end product has many differences from others on the market. And the market has a few notable competitors aside from Reframe It, all of which Google probably explored in due diligence processes. But if and when these two products face off in court, attorneys will be arguing whether the Google product - which, if only because it came after Reframe It's version, is without question a knockoff - is in actual violation of Reframe It's patents. And since Reframe It's patent application is still pending, they can amend the language to include Sidewiki's UX, technology, etc.

The situation is, indeed, fraught with run-of-the-mill, workaday, tech IP drama. And we look forward to following up on these reports accordingly.

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DocVerse: Syncing Makes Better Collaboration

Alex Williams — Mon, 09 Nov 2009 11:48:30 -0800

In Google Docs, you can collaborate with other people when you are working online. Making edits to a document while offline can be an issue as the syncing capabilities get a bit tricky when you reconnect.

The DocVerse team knows the challenges of working on deeply collaborative technologies. The founders came from Microsoft where they worked on Sharepoint and SQL.

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They left Microsoft to solve two problems:

Make it simple to share documents.
And provide the capability for multiple people to edit documents without having to go through the tedious process of tracking multiple versions of a document.

DocVerse does this by installing a lightweight plug-in that is installed in the background of the user's machine. The plug-in opens a widget in the document sidebar that includes a unique link. Any time a user makes an update, the plug-in syncs the web page that is associated with the document. Every modification gets synced. When multiple people work on a document, the updates are made through the plug-in and versions are stored online.

With DocVerse, a document can be edited when a user is working offline. When the user connects again, the plug-in syncs and makes the update.

Comments may be updated in a similar fashion. The plug-in has the capability to comment on a particular aspect of a document. When a comment is made, everyone who is working on the document also sees it.

This is a feature similar to what CubeTree provides.

DocVerse offer an on-premise solution as well as an online version.

Jive Software is using the DocVerse functionality for their product add-on: Jive Connects for Microsoft Office. This is an enterprise product that works behind the firewall.

Pricing for DocVerse starts at $6 per month for an individual and $49.99 for teams.

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Google Looks to Dominate iPhone and Android Advertising With AdMob Acquisition

Marshall Kirkpatrick — Mon, 09 Nov 2009 11:02:50 -0800

Google announced this morning that it has acquired 3-year old mobile display ad serving platform AdMob for $750 million, half the price it paid for YouTube in 2006. Why did Google make this move? Two reasons stand out.

First, AdMob is a very strong company in a sector (mobile advertising) that everyone expects to become much more important in the future. Second, this is a chance to make a big move towards monetizing on Apple's iPhone platform while making sure that no one else does something similar to Android in the future.

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AdMob puts display ads on mobile web pages and inside mobile applications. On Google's page detailing the acquisition today the company used imagery to say that mobile search ads had been its primary focus to date, while AdMob's focus was outside search and inside apps and pages. Google has an ad program for mobile apps to, though, called AdSense for Mobile Apps. You've probably seen it if you use the Pandora iPhone app.

AdMob is Strong in an Early Market

Apparently Google's mobile apps ad platform hasn't been doing so well, at least not compared to AdMob. AdMob has been growing fast. VentureBeat's Matt Marshall did some back of the envelope math and estimated that the company was pulling in $40m+ in annual revenue 18 months ago, which was just 18 months after it launched.

That was in a radically different time for the mobile market. As our own Sarah Perez wrote two weeks ago in a post about AdMob's latest mobile metrics report:

Believe it or not, it was only a year ago that the Motorola RAZR scored as the number one phone here in the U.S. while the iPhone was the only touchscreen device to even make the list of top ten handsets. Only a year later, and so much has changed.

That was durring the RAZR era that AdMob was at a pace that Matt Marshall said "looks headed to IPO-type revenues within three years."

Planting a Flag on the iPhone, Protecting the Android Inventory

Now the iPhone rules. AdMob's own numbers claimed that mobile traffic from the iPhone and iPod touch grew 19X over the last year. AdMob is making a strong play on the iPhone. TechCrunch reported this Spring that the company claims to be the biggest mobile app ad network on the iPhone and is working on a traffic exchange system for app promotion similar to what's been done on Facebook.

Now move those efforts over into the Google column and Google is making money off of the free apps on Apple's platform. That's probably not something Apple feels great about.

Meanwhile, Google's own Android mobile OS is no slouch, either. Admob reported this Fall that Android now accounts for the 2nd largest share of mobile web traffic (far) behind the iPhone, at 17% in the US, beating RIM and Windows Mobile.

Does Google want to see someone else leading the ad monetization on its own mobile OS just like it is now poised to do to Apple? No way. The answer? Buy AdMob.

It's a very smart move. Perhaps unsurprisingly, Google's share price rose this morning to its highest point in almost 18 months.

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Shazam Now Doing Recommendations with Newly Launched App

Sarah Perez — Mon, 09 Nov 2009 07:53:40 -0800

Shazam, the music discovery iPhone application which gained widespread adoption thanks to its appearance in an iPhone TV commercial, is now getting a ton of new features thanks to the launch of a premium application called Shazam Encore. This new application adds music recommendations, trend charts, music searches and more to its core set of features already made available in the free version of Shazam.

Does this mean Shazam is about to give Pandora and the like a run for their money?

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About Shazam Encore

The free Shazam application is best known for its nifty tune identification trick. Mobile users can hold their iPhones up next to a speaker or other source of music and the application "listens" to what's being played in order to identify the song and artist. It also lets you read track and album reviews, read artist biographies and tag songs to share with friends over Facebook and Twitter.

The new application, Shazam Encore, adds even more functionality including improved speed performance, trend lists that highlight what's popular among other Shazam users, a search function that taps into a database of 8 million+ songs, music recommendations and a "drive-and-tag" feature that lets the app recognize when it's in an in-car dock so it can identify what's playing on the radio while you're driving.

But How are Those Recommendations?

Out of all the new features, however, it's the music recommendations option which is the most interesting. Recommendations are the killer feature which can either make or break a mobile application these days. With services like Last.fm and Pandora already providing mobile users with playlists based on a user's likes or dislikes, Shazam needs to be able to do recommendations well - really well - in order to compete with these already popular applications.

In addition, the up-and-comer streaming music service from Spotify also partnered with The Echo Nest's music intelligence platform earlier this year to help improve on Spotify's playlist and music discovery functions. The end results of that partnership have been touted as being like the iTunes' "Genius" feature, only better. Although not yet available in the U.S., Spotify's mobile application is one of the most highly anticipated applications as it provides a new way to enjoy music - through playlist creations that can be listened to both online and off. It, too, will be heavy competition for any application entering into the music recommendations game, including, of course, Shazam.

So where does that leave Shazam Encore? At the moment, its recommendations offering provides you with a list of other songs you might like based on the one track you have pulled up. While this might help you discover new music, you aren't able to create a playlist based on those songs. Instead, Shazam's focus remains more on the sharing of music via tagging and posting to Twitter and Facebook.

As far as how good Shazam's recommendations are, we would need to do a lot more testing before giving a solid opinion - the app is just too new. In fact, it's so new that it wasn't even showing up in an iTunes Store search at the time of writing. The provided screenshot in the App Store doesn't look all that encouraging, though. (Really, a fan of indie band My Sad Captains wants to listen to Katy Perry singing about "kissing a girl?" I don't think so...)

But whether or not the recommendations are up to speed, it remains to be seen whether iPhone app shoppers will be willing to fork over the $4.99 US (£2.99/ €3.99) to have access to them, especially when there's no playlist option included.

Those interested in trying the new Encore application can find it now in the App Store by clicking here.

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New iPhone Worm: How Worried Should We Be?

Sarah Perez — Mon, 09 Nov 2009 06:24:32 -0800

Numerous reports have surfaced over the weekend regarding the first iPhone worm spotted in the wild. The worm, known as iKee, only affects modified handsets also known as "jailbroken" devices. These devices have been hacked by their owners to allow for the installation of unapproved, third-party programs that aren't allowed in the iTunes App Store.

Currently, the worm doesn't appear to be all that malicious - it simply changes the phone's background image to a photo of singer Rick Astley, the man whose song "Never Gonna Give You Up" has become a well-known internet meme called "rickrolling," a joke where users are tricked into clicking links that redirect them to Astley's YouTube video.

Despite the relatively innocuous nature of this particular attack, it may be the precursor to future attacks of a more malicious nature. But how dangerous will these attacks be to the iPhone-owning population as a whole? Is there really a need for concern?

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About the iKee Worm

According to the hacker, 21-year-old Ashley Towns, a student living in New South Wales, Australia, iKee was created to highlight the iPhone's poor security. Apparently unrepentant about his creation, Towns has made no attempt to hide his identity, posting on internet forums and on his Twitter page about his hack. He even cheekily tweets a response to a post on security firm's Sophos blog where the writer had sought out the hacker's identity via Google searches: "You know man if you wanted my number you could have asked." And he wasn't kidding - Towns has been happily responding to media requests via his Twitter account. For example, he told ABC News that he had personally infected 100 iPhones with the worm. From those phones, he explained, the worm will then try to spread to other devices.

Perhaps the reason for his transparency has to do with the relatively harmless nature of the attack. The worm just changes the iPhone wallpaper on the affected devices. However, as the Sophos' post points out, "accessing someone else's computing device and changing their data without permission is an offence in many countries."

While that may be true, it's clear that Towns feels as if he's almost doing a public service by exposing a security vulnerability that many jailbroken iPhones face.

More Hacks Expected?

While this particular worm appears to be localized to Australia, it could have spread to other countries and eventually, worldwide. It also comes directly on the heels of another similar attack on jailbroken devices. Only last week, a Dutch hacker broke into jailbroken iPhones and then displayed a message on the comprised devices demanding a ransom of 5 Euros. This attack was also made possible through the same vulnerability that the iKee worm uses.

Graham Cluley of Sophos predicts that other hackers will be tempted to write their own code now that they've seen what's possible. In addition, some hackers may be more malicious with their creations than what we've seen so far.

But Who is Really Being Affected?

However, even if the attacks escalate, the fact of the matter is that the potential victims are a minor subset of Apple iPhone users. To begin with, they're relatively tech-savvy to have managed to jailbreak their phones to begin with - a process which involves using downloadable software tools that unlock Apple's control mechanisms on the device. While not overly complex, most mainstream iPhone users won't bother to take this action, content with the iTunes App Store and its 100,000 or so available applications.

And then there is the fact that the attacks don't even affect all jailbroken iPhone owners - they only affect those who have also installed a program called SSH on their devices. The program allows users to access the iPhone's filesystem with the username of "root" and password of "alpine." Since few SSH users had bothered to change this root password, that left their phones open to attack.

Still, how many people are we talking about here? And what sort of iPhone user are they? Although exact numbers of jailbreakers are unknown, mobile analytics firm Pinch Media recently revealed data showing there are at least 4 million of these jailbroken devices in the iPhone ecosystem. It's not known how many of these users have also installed SSH.

For the most part, it's likely that those who have done so are knowledgeable enough to prevent future attacks on their devices even if they had become a victim of one of these recent hacks. At the very least, they're now aware of the issue and can follow the straightforward instructions available on the web that explain how to change the root password so it's no longer the default.

More Dangerous than the iPhone Worm: Dishonest Developers

Despite all the media hoopla over this "first iPhone worm," it's not something that most iPhone owners will have to worry about. What's more concerning are the claims that a supposedly legitimate iPhone development firm has been collecting personally identifiable information from the users of its App Store-approved iPhone games which have been installed over 20 million times. According to a suit filed in the U.S. District Court in Northern California, the firm, Storm8, has been using a backdoor method which allowed them to collect the phone numbers of anyone who had installed their applications. This wouldn't be the first time that an iPhone developer has done this, either. Apple actually provides an easy way for developers to tap into this information, if they so desire.

If anything, this is the real threat that the media should be focused on, not the iPhone worm.

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5 Years On: ReadWriteWeb's 2004 Interview With Tim O'Reilly

Richard MacManus — Mon, 09 Nov 2009 01:53:59 -0800

Five years ago I interviewed tech publisher Tim O'Reilly about a new term that his company had just coined: Web 2.0. The first Web 2.0 conference had been held the previous month, October 2004, and O'Reilly had graciously agreed to give an interview to yours truly - "an unknown blogger from New Zealand," as I put it back then. The interview ran in a 3-part series (see also part 2 and part 3) and covered Web 2.0, new business models, social software and eBooks.

I've always been a big believer in learning from history as we look to the future. So let's re-visit this interview from five years ago and see how prescient the father of Web 2.0 was.

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Microsoft and Web 2.0

In 2004 the leading Web 2.0 companies were Google, Yahoo! and Amazon. But what of the dominant software company of the previous generation, Microsoft? I asked Tim O'Reilly back in November 2004 whether Microsoft's core strategy of software lock-in would survive in web 2.0?

O'Reilly argued that Microsoft would have to change: "I think that the business of Microsoft, the company of Microsoft, is going to continue to succeed. But I think the business model of Microsoft is going to have to change."

This has turned out to be the case. Over the past 5 years, Microsoft has slowly rolled out a "software plus services" strategy under the catch-all phrase 'Live.' While the Windows OS and desktop software such as Office continue to be Microsoft's mainstay products, some of the functionality gradually moved into the cloud - e.g. syncing over devices. Vista, the current generation of Windows, began that transition. In 2009, Microsoft is even taking steps to put Office online.

With the benefit of hindsight, I think O'Reilly nailed it in 2004 with this statement: "Microsoft will continue to dominate on the PC, but the PC is going to be a smaller and smaller part of the entire business."

The Mobile Web, for one, has taken attention away from Microsoft. Which is where Apple comes in...

Apple and Web 2.0

At the inaugural 2004 Web 2.0 Conference, Apple was a no-show. In talking about Apple's position in the Web industry back then, O'Reilly said that "Apple is in a position they've been in a lot of times before. They're like Moses showing the way to the promised land, but they don't actually go there."

Although Apple never did open up, as O'Reilly foresaw, nevertheless they went on to create the most successful new gadget of the past decade: the iPhone. Apple also created a thriving iPhone app ecosystem.

So in the case of the Mobile Web, Moses (a.k.a. Steve Jobs) actually did lead us to the promised land!

Facebook and Data Lock-in

In 2004 I noted that "a lot of what Web 2.0 is about is users producing content and not just consuming it." I pointed to O'Reilly's own example at the time: Amazon compared to the Barnes & Noble website. However, I said that "the other side of that coin [...] is the 'data lock-in' of users, where users may not necessarily have control over their content." I asked O'Reilly if that was something for users to be concerned about?

O'Reilly replied, in November 2004, that "there are companies that are trying to use data lock-in as a competitive tool - and there will eventually be a recognition that this is a problem."

This has indeed happened - and data lock-in is nowhere more of a problem than on the world's most popular social network circa 2009, Facebook. Over the past few years we at ReadWriteWeb have written many articles about Facebook's 'walled garden' approach to user data. Users can't take their personal data elsewhere. What's more, there have been bungled attempts to use that data for commercial means.

Remember that Facebook had just launched in February 2004 and was confined to some selected American Universities (Harvard, Stanford, Columbia and Yale). It had yet to reach the 1 million users mark. While O'Reilly couldn't have known that Facebook would turn into the juggernaut it now is, he did accurately predict that data lock-in would become a major issue:

"I believe that data lock-in of various kinds is going to be one of the key tools of business advantage in the internet era. I think that as companies realize this, they will figure out how to be evil - so to speak (to use Google's terminology) - and I predict that we will in fact have some major battles in that area."

Conclusion

It is remarkable how much can change in the Web industry in five years. Back in 2004, Facebook was a baby and Twitter wasn't even a glint in the milkman's eye. Among the big companies of that time, Apple hadn't yet given birth to the revolutionary iPhone and Microsoft was entering its mid-life crisis.

On reflection, Tim O'Reilly did extremely well in his 2004 predictions - considering how fast the Internet evolves. And I'm still grateful to him for giving an interview to an unknown New Zealand blogger. How times change...

Image credits: Niall Kennedy; Shht!; Alex Eckford

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Life360 Protects Your Family & Property Via Web, Mobile, & More

Jolie O'Dell — Sun, 08 Nov 2009 21:18:19 -0800

Life360 is often described as an "OnStar for life," providing its users with tools to track and protect people and things through a variety of interfaces.

The company offers IRL services such as child identification paraphernalia, medical IDs, and credit and identity protection; but they also have a cool suite of features that revolve around Internet and mobile tracking of people, objects, and even pets. Their Android application for tracking and securely messaging people even netted them a seed round from Google

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The concept for the company, which was founded in the wake of Hurricane Katrina, revolves around disaster preparedness and emergency messaging. Currently, the available features include an emergency messenger that uses email, web, SMS, and phone to get messages through to emergency contacts; a thorough, web-enabled ID service that gives first responders instant access to critical information; a service for cataloging and tracking valuable items via coded tags; and identity protection services.

The mobile tracking feature - which got the company a $300,000 investment from Google - allows users to locate family members using the web interface or the mobile application. Custom privacy settings allow users to find loved ones in an emergency, check their locations, see their statuses, and retrace their previous locations. While the company states this will not make family members feel stalked, we see this app as Cheaters fodder as well as a great way to keep track of the ones you care about most during times of crisis.

The Android app allows users to access all their Life360 services from their phones. Right now, Android devices are supported, with a BlackBerry app coming soon and an iPhone app stuck in App Store purgatory.

Another "coming soon" service we thought was cool - and also excellent Cheaters fodder - is a GPS-enabled tracking dongle that can be thrown in a bag, duct-taped to the underside of a car, tossed onto a pet's collar, stapled to a child - you name it. Life360 founder Chris Hulls told us in an email that he hopes to roll out the hardware within the next six months. "There will be an additional fee, probably in the neighborhood of $100 for the device and $10 per month for each tracked person," he said.

Some other GPS- and mobile-enabled features Hulls plans to release within the next year are a Curfew 2.0 app, a check-in system for "distributed" families to touch base, and customized alerts for emergency notifications in a user's specific location.

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Noticings: Geotagging Photo Game Powered by Flickr API

Jolie O'Dell — Sun, 08 Nov 2009 15:07:38 -0800

We recently told you about the Flickr App garden and gave a list of five interesting apps we found using this new section of the site.

One app we didn't find - and one that brilliantly appropriates the Flickr API in a delightful, infectious user experience - is Noticings. Part game, part geotagging app, part photoblog, Noticings asks users to upload geotagged photos of interesting artifacts to Flickr. Users tag the photos "noticings;" those photos are then imported, analyzed, and scored, with extra points being awarded for those who post every day in a given week, who post photos of lost objects, or who post the first pic from a certain neighborhood. It is, as the site states, "a game of noticing the world around you."

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"Many of us are moving so fast through the urban landscape we don't take in the things around us," the site reads.

"Noticings is a game you play by going a bit slower and having a look around you. It doesn't require you change your behavior significantly or interrupt your routine. You just take photographs of things that you think are interesting or things you see. You'll get points for just noticing things, and you might get bonuses for interesting coincidences."

We find the concept charming, a less boozy version of Foursquare, and a more friendly-competitive version of Flickr or Twitpic.

So, with all the other photo-sharing services out there, why choose Flickr to build a game around? It's a question of scale, according to the site. "We know other photo-sharing services are available, but we're on Flickr, so are our friends, and it really does have the best location API for the sort of thing we want to do."

At the moment, the game seems to have a small user base and a largely international one - which means this game is wide open for early-adopting Yankees to go Team America all over the place! Also, anything that gets geeks outside gets our vote. What do our readers think? Let us know in the comments, and be sure to include a link to your Noticings profile if you're playing already.

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Cartoon: Flag for Moderation

Rob Cottingham — Sun, 08 Nov 2009 11:40:35 -0800

Those of us who manage online communities have learned to crowdsource a big chunk of our work: identifying user contributions that deserve a higher profile - and those that deserve to be dropped in a deep, dark hole.

But there has to be something more nuanced than just thumbs-up and thumbs-down buttons. And so...

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More Noise to Signal.

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Check Out the Companies That Make ReadWriteWeb Possible

Admin — Sun, 08 Nov 2009 11:14:31 -0800

Our mission at ReadWriteWeb is to explore the latest Web technology products and trends. We're fortunate to have a great group of sponsors who support this goal. So, once a week, we write a post about them; about who they are, what they do, and what they've been up to lately. Pay them a visit and show your appreciation of their sponsorship of this site. Pay them a visit or tweet them a "Thank you" (see link below each sponsor) to show your appreciation for their sponsorship of this site. You can also start following some or all of our sponsors on Twitter with a few clicks on this TweepML page.

Interested in being a ReadWriteWeb sponsor? ReadWriteWeb is one of the most popular blogs in the world and is read by a sophisticated audience of thought leaders and decision-makers. We have several innovative new features in our sponsor packages that we'd love to tell you about. Email our COO Bernard Lunn for all the details.

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Ready to learn more about the smart companies that support this site you love to read? Read on...

Crowd Science

Crowd Science gives online publishers reports on the demographics and attitudes of their audience. We at ReadWriteWeb have signed up to this new service, because demographic data is something we've struggled to get in the past. It's important for any online business to know their audience, so Crowd Science is a welcome addition to the stats armory that most of us in the Internet biz use.

Thank Crowd Science on Twitter for making ReadWriteWeb possible.

Mashery

Mashery is a platform for Web services, allowing companies to manage their APIs using Mashery's expertise. At the "Business of APIs" conference, Mashery CEO Oren Michels explained to the audience that while APIs are a technology, their use is a business decision. He went on to say that Mashery has helped customers such as WhitePages.com, Thumbplay, Compete.com, and Calais. Check out the white paper "Five steps to scaling your business development using Web services" to discover how you can use APIs for your business.

You can find out more about APIs and their business use at www.mashery.com.

Thank Mashery on Twitter for making ReadWriteWeb possible.

Rackspace

Rackspace is one of the world's largest hosting providers, but it's also competing in the cloud computing arena. Rackspace Cloud Hosting offers a suite of services which combines a scalable web and application hosting platform (Cloud Sites) with a cloud storage solution (Cloud Files) and on demand server instances (Cloud Servers). The addition of SliceHost a popular cloud computing and hosting provider and JungleDisk, a favorite online backup service that supports Cloud files, makes the Rackspace Cloud a powerful cloud hosting solution.

Explore Rackspace's hosting and cloud computing solutions.

Thank Rackspace on Twitter for making ReadWriteWeb possible.

Aplus.net

Aplus.net offers a variety of services relating to Web hosting, including shared hosting, Web design, marketing and online advertising services, search engine optimization, e-commerce solutions, and domain registration.

You can register for Aplus.net here.

Thank Aplus.net on Twitter for making ReadWriteWeb possible.

Hakia

Hakia is a semantic search engine. It delivers a new search experience based on focus, clarity, and credibility. You can compare Hakia to Google and Bing here.

Hakia currently powers the contextual advertising link engine at ReadWriteWeb with its semantic advertising module, Contexa. Contexa provides page-level contextual analysis (in this case, of blog posts) on the fly and outputs keywords that represent the meaning of the page along with their meaning score. The Contexa system then matches ReadWriteWeb sponsors' requirements with the contextual representation of the page to provide relevant ads for readers. Contexa is offered as a service and can be integrated into any ad system.

Learn more about Contexa.

Thank Hakia on Twitter for making ReadWriteWeb possible.

Domain.ME

.Me is a true phenomenon among TLDs. With its unforgettable meaning and limitless word combination possibilities, .Me gives a truly personal tone to your domain name. If you are looking for a name that speaks for itself .Me is your best choice. Let .Me speak for your online business or personal blog.

.Me potential is enormous and it simply asks for you to be creative and coin the name that suits you best. If you have a great, original idea for a domain name, register .Me before it's taken. To check out other ideas, explore the world of .Me.

Thank Domain.ME on Twitter for making ReadWriteWeb possible.

Codero

Codero is a former division of Aplus.net. Codero became a separate entity focusing on dedicated and managed hosting solutions after the acquisition of Aplus.net's shared hosting, web design, and domain registration services by Hostopia. "Codero" stands for collaboration, engagement, focus, reliability, and flexibility. It means a more secure computing experience for email, shopping, and data transfer.

Codero is a dedicated and managed hosting company focused on the real needs of today's small and mid-sized businesses. The company believes in supporting robust websites, storefronts and online communities that will grow and adapt.

Groupsite

Groupsite.com is a self-serve platform for creating social collaboration communities called Groupsites. Groupsites combine the most useful features of social networking and collaboration tools enabling groups large and small to communicate, share and network. Groupsites are currently in use by more than 30,000 groups as user communities, intranets, member communities, team workgroups and social networks. Each Groupsite can be branded and customized and includes discussion forums, calendaring, file sharing, member profiles (professional or social), activity feeds and full-featured sub-groups among other group-centric features.

Thank Groupsite on Twitter for making ReadWriteWeb possible.

NaviSite

NaviSite is a leading provider of enterprise hosting and application services for a diverse client base. Leveraging a diverse network of 16 enterprise-class data centers across the US and UK, NaviSite offers a predictable technology environment and a complete suite of infrastructure and application solutions.

NaviSite's product and service offerings include:

Vast custom application development capabilities, including SOA solutions, eCommerce, and Web 2.0 applications.
Full stack of enterprise hosting services for mid-market companies, including shared, dedicated, and complex hosting, SaaS enablement, and colocation.
Best in class managed hosting, such as virtualization and utility computing.

Thank NaviSite on Twitter for making ReadWriteWeb possible.

MyDomain.com

MyDomain is a leading ICANN-accredited provider of domain name registration and online business solutions. For over 10 years, MyDomain has offered low-cost domain names and free domain services including complete DNS management. Today, sub-$10 domains without the constant upsells you'll find at some competitors are the norm at MyDomain. MyDomain's complete range of solutions include Web hosting and VPS hosting, email, SSL Certificates and more.

Search Engine Strategies

From social media to local search to video SEO, Search Engine Strategies Chicago puts you in front of the experts who will help you sort which technologies and channel will take you to the next level and which are just hype.

Search Engine Strategies is the pioneer of educational conference series in search engine marketing. It's the venue where the industry visionaries and thought leaders gather each year to discuss the newest trends, share insights and present the strategic action plans you need to grow your business.

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Backupify

Backupify provides reliable online backup services for a range of products, including Twitter, WordPress, Facebook, Delicious, Basecamp, Google Docs, Gmail, Zoho, Flickr and Photobucket. Backups are secure, automatic and easy to set up.

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LeapFish

The Web has evolved. It used to be a place where people came to just search for simple information. Now it's a place where people come to also share information: information that is multi-media, complex, real time and social; recommended by people who know, and people you know. LeapFish calls this new place The Living Web, and it has designed an evolved engine to help you get the most from it - a service to help you live the new Web.

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ReadWriteWeb Events Guide, 7 November 2009

Andrew Lobo — Sat, 07 Nov 2009 19:30:33 -0800

Here is this week's events guide. You can download the entire event calendar in iCal format or import it into your Google Calendar. You can also import individual events using the link beside each entry. This events guide is a weekly feature here on ReadWriteWeb. We publish it every weekend, as good a time as any to review your conference plans.

Know of an event taking place that should appear here? Let us know in the comments below or contact us.

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6 – 8 November 2009: Savannah, Georgia

Geekend 2009

Geekend 2009 is an interactive conference that brings together geeks from all walks of life for three days of cutting edge speakers, expert panels, afterparties, networking and mash-up opportunities. Speaker highlights include Major Nelson of Xbox Live, renowned designer David Carson, Eric Snowden of Atlantic Records, Joey Hasty of Disney, and Matias Corea of Behance, among many others. Get your geek on and enter "RWW" for $30 off the full price weekend badge.

9 – 10 November 2009: Santa Clara, California

Social Networking World Forum — California

This event taking place at the Santa Clara Convention Center actually consists of three conferences: two days dedicated to social networking, one day dedicated to enterprise social media, and one day dedicated to social TV. Key speakers include social networking publishers, advertising agencies, industry analysts, software developers and equipment manufacturers, pay-TV and network service providers, mobile operators, and more.

Joint exhibition combining social networking and enterprise social media formats
Pre-show online meeting planner for delegates
Discount for early booking (expires September 25th)
Free pass for exhibition only

10 – 13 November 2009: Las Vegas

PubCon Vegas

PubCon Las Vegas is a multi-track educational conference hosted by SearchEngineWorld & WebmasterWorld. PubCon events are for thought leaders and professionals in search engine and Internet marketing to gather and to share best practices in the design, development, promotion and marketing of their Internet businesses and brands. PubCon London 2009 is a social networking event.

11 – 12 November 2009: Denver, Colorado

Defrag 2009 Conference

As online data is growing and fragmenting at an exponential pace, individuals, groups and organizations are struggling to discover, assemble, organize, act on and gather feedback from that data. In the largest sense, we're all looking to augment the pace at which we achieve insights on raw data -- to accelerate the "A-ha" moment.

Defrag explores the intersection of topics like:

Business intelligence
Business process management
Social computing and analytics
Next-level discovery
Enterprise 2.0
Next-gen email
The semantic Web

18 – 19 November 2009: San Francisco

GreenBeat 2009

VentureBeat, the leading innovation-focused business blog, will host the seminal conference on The Smart Grid, November 18-19 in San Francisco. GreenBeat 2009 brings together the nation's 500 leading entrepreneurs, investors, utility and technology executives, policymakers and press to affect accelerated development of a leaner, more efficient electrical grid. With participation by Al Gore, former Vice President and Nobel Prize Winner; John Doerr of Kleiner Perkins; and industry leaders, including from Cisco, Tendril, PG&E, expect lively discussion and power networking. The program will highlight new technologies and explore the opportunities afforded by the stimulus package. For more, visit www.greenbeat2009.com.

ReadWriteWeb readers, save 20% on regular price tickets with discount code GREENRWW09 here.

19 November 2009: Mountain View, California

Under the Radar

Featuring the most cutting-edge mobile startups from around the globe, Under the Radar will get you dialed in to what the 2010 mobile innovation marketplace will look like. It's a must-attend event for dealmakers from global carriers, brands, media companies, and handset manufacturers responsible for helping their companies leverage new mobile technology and innovation in the fast-evolving digital landscape.

Save $200: book by 2 October 2009, and get the early-bird rate.

30 November 2009

New Way to Work

Do you have a great story about your work environment? Job marketplace Elance and Vator.tv have partnered to host the "New Way to Work" competition, with a grand prize of $10,000 in cash or health insurance for the most compelling story. You can tell your story on Vator.tv, the premier platform for entrepreneurs to broadcast their voice, by uploading a video, posting an update, linking to a blog entry, or sharing a photo. Hurry, the competition ends on 30 November 2009.

1 – 3 December 2009: London, England

Online Information & IMS 2009

Online Information and IMS together create the largest event dedicated to the information industry. Consisting of an exhibition delivering over 9,000 visitors from 70 countries, a conference and a show-floor seminar program, the event provides an annual meeting place for the global information industry.

Online Information is once again set to play host to thousands of information professionals, information end-users and publishers from around the globe, meeting suppliers of online content, e-publishing, and library management solutions. IMS provides a forum for IT, business, and information management professionals to find unlimited, relevant advice, educational content and compare solutions under one roof. Attend IMS and meet suppliers of content management, search solutions, and Web 2.0 technologies.

1 – 3 December 2009: Boston, Massachusetts

Gilbane Conference Boston

Join us at the sixth annual "Gilbane Conference Boston: Content, Collaboration and Customers."

Your content is your business, and you need to make your Web content part of an integrated platform for customers. You need to know solutions and technologies that are ready to be implemented today. Gilbane Conference Boston is built around the four major areas of how enterprises use Web and content technologies:

Web business and engagement;
Managing collaboration and social media: internal and external;
Enterprise content: searching, integrating and publishing;
Content infrastructure.

Visit www.gilbaneboston.com for conference details. ReadWriteWeb readers, use the discount code "GILBANE" to save an additional $200. Register today!

1 – 3 December 2009: San Francisco

Supernova

The Supernova Conference is the thought-leadership forum for the network age. It brings together over 500 business, government and technology influencers to understand how decentralization and pervasive connectivity are changing our world. It's the only conference to focus on how networks have become the main instruments of change from both business and social perspectives. An ever-evolving network itself, the conference has become the place for highly interactive and spirited debates, making significant business connections and revelations on new innovation. ReadWriteWeb readers get a discount of $700 off the regular price when registering by 16 October 2009. Use code "RRW09". After October 16th, the discount changes to $200 off the regular price. Register here.

7 December 2009: San Francisco

SF MusicTech Summit

The SF MusicTech Summit brings together 600+ visionaries in the music/technology space, along with the best and brightest developers, entrepreneurs, investors, service providers, journalists, musicians and organizations who work with them at the convergence of culture and commerce. We meet to discuss the evolving music/business/technology eco-system in a proactive environment, highly conducive to deal making. Register with a great ReadWriteWeb 15% discount.

7 – 11 December 2009: Chicago, Illinois

Search Engine Strategies 2009

SEO Through Blogs and Feeds
Duplicate Content and Multiple Site Issues
What's the Link Between Search and Social?
Online PR: Where to Next?
Search Analytics

See more at www.SearchEngineStrategies.com/chicago. ReadWriteWeb readers receive a 15% discount when registering here using RWW15 code.

11 December 2009: Mountain View, California

Add-on-Con

Add-on-Con is a single-day conference focused on the future of the browser and its emergence as a platform.

Developer sessions will cover best practices, cross-browser development and mash-ups. Marketing sessions will focus on monetization opportunities, distribution strategies and stats. Join 200+ individuals involved in add-on development to help define an emerging new market in the Web's eco-system.

ReadWriteWeb readers save $50 by using the discount code "addoncon09RRW."

27 – 28 January 2010: Amsterdam, The Netherlands

Enterprise Social 2.0: Rip or ROI?

This senior executive event will bring together decision makers from the Top Fortune companies to discuss innovative strategies on how to maximise business performance through social media engagement. The event will include keynote speeches, best-practice presentations as well as interactive discussion sessions.

The summit will provide excellent opportunities for you to hear international experts discuss best practices on how to drive business performance using Web 2.0 and social media. Key issues to be discussed include:

How to integrate social media programs successfully into business strategies?
Building business momentum, visibility and market growth through social media
Measuring success and influence using metrics and analytics: what are the tools and techniques
Integrating viral marketing and social media into traditional marketing mix
Developing and activating audiences using social media channels such as Twitter, Facebook, blogs

15 – 16 March 2010: London, England

2nd Annual Social Networking World Forum — London

The 2nd Annual Social Networking World Forum takes place at the Olympia Conference Centre in London. The two-day event features four dedicated conference streams:

Social Networking World Forum
Enterprise social media
Social TV World Forum
Mobile Social Networking Forum

The event features key speakers from global brands, organizations, social networking publishers and developers, pioneering social media leaders, top agencies, content producers, and more.

Full workshop program within exhibition area
Evening networking reception
Pre-show online meeting planner for delegates
Free pass for exhibition only

Download this entire events calendar in iCal format.

Discuss

Lookery's Scott Rafer: Advice in the Aftermath

Dana Oshiro — Sat, 07 Nov 2009 11:10:00 -0800

After successfully selling MyBlogLog to Yahoo, it was surprising to see Lookery founder Scott Rafer write a blog post announcing his company's "orderly shutdown". In heartbreaking detail he took full responsibility for the company's demise saying, "In chronological order, the sins Lookery committed under my leadership were continuing our dependency on a large partner, not knowing when to cut bait on a failing asset, and building ahead of the market." While Rafer is still advising half a dozen startups and API management company Mashery continues to thrive, the loss of Lookery has taught the entrepreneur some hard lessons.

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"It's important for a company to exist at all," said Rafer, "But once you've gained some traction you should work to reduce your dependencies." With Lookery, Rafer's company was completely dependent on working within the Facebook ecosystem. Said Rafer, "I've ranted for years about how bad an idea it is for startups to be mobile-carrier dependent. In retrospect, there is no difference between Verizon Wireless and Facebook in this context."

After realizing that Facebook would not release anonymized data in a timely fashion, the CEO changed the scope of development. The team first began cloning the Facebook targeting system and then sold the network to build out Lookery's universal cookie mechanism. Rafer admits that this second project was created well before the market demanded it. Since announcing plans to close down Lookery, the entrepreneur offers sage advice to others.

Lessons Learned: Advice to Others

1. Ramen Profitable: Rafer maintains his belief in the "ramen profitable" model of business. He says, "If you can, bootstrap for as long as possible. You need to build something solid and meet those needs first. Then try to postpone fundraising until you've got scaling issues, not survival issues."

2. Understand Expectations: As a precaution for those who do take on funding, Scott Rafer explains, "You need to know what you owe your investors. If you've already built on one platform, do you owe it to them to build elsewhere? Know their expectations before you take their money."

3. Gain Control: Rafer believes that one way companies with largely Facebook-based audiences can mitigate risk, is to utilize Facebook Connect. This way they can gain access to at least a portion of users in the event of a devastating platform change or alteration to the terms of service. Says Rafer, " Basically you need to exist first and then think about how you're going to get out from under the thumb of a single entity."

Photo Credit: David Sifry and Boris Veldhuijzen van Zanten

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Weekly Wrapup: Mega Content Sites, Gen Y on Twitter, iPhone App Recommendation Services, And More...

Richard MacManus — Sat, 07 Nov 2009 05:00:00 -0800

In this edition of the Weekly Wrapup - our newsletter summarizing the top stories of the week - we analyze a new breed of content site that is rapidly gaining momentum, look into recent statistics showing that Gen Y is using Twitter more, compare five recommendation services for iPhone apps, review the new-look MSN, and more. We also check in on our two main channels: ReadWriteEnterprise (devoted to 'enterprise 2.0' trends and products) and ReadWriteStart (dedicated to profiling startups and entrepreneurs).

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Subscribe to Weekly Wrapup

You can subscribe to the Weekly Wrapup by RSS or by email (form below).

RWW Weekly Wrap-up Email Subscription form:

Web Trends

The Age of Mega Content Sites - Answers.com and Demand Media

Two companies that produce massive quantities of new content every day, Answers.com and Demand Media, are rapidly moving up the list of top U.S. web properties, as measured by comScore. Answers.com has risen from #26 to #13 in just two months, and Demand Media has risen from #24 to #15 in the same time period. Is the fact that these sites produce so much content, and are quickly gaining in popularity as a result, cause for concern about the future of the Web?

As Facebook Ages, Gen Y Turns to Twitter

Facebook is getting old. No, people aren't getting tired of it, it's actually getting old, as in its population is aging. In May of 2008, the median age for Facebook was 26. Today, it's 33. So where are today's college students hanging out now? Well, to some extent, they're still on Facebook. Surprisingly though, they're also headed to another network you may have heard of: Twitter.

Amazon Turns Twitter into a Marketplace - Are You Concerned?

This week, Amazon sent out emails to their Amazon Associates members touting the latest addition to the company's affiliate program: a new feature called "Share with Twitter." According to the email, participants can generate "tweetable" links to any Amazon product after first logging into their Associates account. After updating Twitter, any person who clicks through on the link and makes a purchase will earn the participant referral fees payable through the Associates program.

Thanks to Mozilla, Web Gets Less Ugly, Good Type Gets Machine Readable

Recently, a consortium of type designers and web designers have gathered around a new font format specification called Web Open Font Format (WOFF). The format would allow more typefaces to appear across the web and to be readable by both humans and search engines. With support from Mozilla announced with the release of Firefox 3.6, the question of web fonts might be satisfactorily resolved in the near future.

SEE MORE WEB TRENDS COVERAGE IN OUR TRENDS CATEGORY

ReadWriteEnterprise

Our channel ReadWriteEnterprise, devoted to 'enterprise 2.0' and using social software inside organizations.

Enterprise 2.0: Declaring War Does Not Work

At the Enterprise 2.0 conference this week, Andrew McAfee made a few points about the approach to enterprise technology and how it might be changed. McAffee, of the Center for Digital Business, MIT Sloan School of Management, is considered the father of Enterprise 2.0. His views reflect how Enterprise 2.0 is evolving but still with a fair degree of resistance for its adoption.

ReadWriteStart

Our channel ReadWriteStart, sponsored by Microsoft BizSpark, is dedicated to profiling startups and entrepreneurs.

Enterprise 2.0 LaunchPad: Newbies Take the Stage

At the Enterprise 2.0 Conference, we witnessed some of the enterprise community's brightest new stars. Enterprise 2.0 Launchpad offered early-stage companies a chance to shine. In a gong-show like presentation series, the four finalists took to the stage to battle it out for the title of best newcomer.

SEE MORE STARTUPS COVERAGE IN OUR READWRITESTART CHANNEL

Web Products

Discovering Great iPhone Apps: 5 Recommendation Services Compared

The iPhone App Store is a blessing and a curse. It's one of the best things about the mobile platform, but it's so popular that finding great new apps to download can be a real challenge. Where there's a monetizable pain-point, services will flower! Enter a variety of new iPhone app recommendation services that aim to point you toward your next download and pocket the affiliate fees for paid apps.

Below we've posted a chart comparing the features of 5 new services for iPhone app discovery.

The New MSN: Will More White Space and Local News Make You Visit It?

Microsoft announced this week a radical redesign of its MSN homepage. Today's MSN homepage for the US market is a busy mix of ads, hundreds of links and some customizable local news and weather widgets. The redesign, MSN's first major redesign since 2004, puts a new emphasis on search, local news, video and integration with social networks. The new page features more white space, a tabbed design and a new MSN logo.

The Very Strange Story of the Startup That Says It Made $10m Before Launching

Ben Behrouzi came from the shadowy Lead Generation business, but some people in that field said he played too dirty. Now he's got a real-time search engine that just came out of beta today, called Leapfish, and he says the company will already report $10 million in revenue this year despite having barely launched to the public. This is a strange story, so consider suspending your disbelief so you can see what Leapfish has to offer.

PayPal's X: A Platform to Pick Your Pocket

After waiting for two months for PayPal to release its much-anticipated platform, the day finally arrived for PayPal X. ReadWriteWeb first covered the company's announcement in late July and this week, at San Francisco's Concourse Exhibition Center, developers and press people waited with baited breath to see what was earlier described as a "platform as ubiquitous as the electrical outlet."

Ribbit Launches Google Voice Challenger

Ribbit announced this week the launch of Ribbit Mobile. Ribbit Mobile is a cloud-based VoIP telephony service that brings together web-based calling, smart call routing and voicemail transcriptions. It is hard to look at Ribbit Mobile without comparing it to Google Voice. Just like Google Voice, Ribbit gives users a new phone number or they can use call forwarding. Ribbit Mobile also has quite a few features that Google doesn't offer, including the ability to make calls from within the browser.

SEE MORE WEB PRODUCTS COVERAGE IN OUR PRODUCTS CATEGORY

That's a wrap for another week! Enjoy your weekend everyone.

Discuss

Straw Man Argument About Enterprise 2.0 Doesn't Fly

Alex Williams — Fri, 06 Nov 2009 14:05:50 -0800

Dennis Howlett got the attention of the Enterprise 2.0 community today, with his continued skepticism about "social" technologies and their place in the business world. Here's a quote from his post entitled Enterprise 2.0 - the non-debate:

"Why am I not surprised? I've argued for years that the notion of anything that has 'social' attached to its moniker is about as welcome as breaking wind in a spacesuit."

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While Howlett makes a few good points in his post, we think that he's making a straw man argument - that the Enterprise 2.0 community is somehow involved in a big lie.

The reality is that Enterprise 2.0 applications augment our work and these technologies are having an effect on productivity and in some respects, business processes.

We spoke today with Mike Gotta, an industry analyst with the Burton Group. He puts it well. For data entry and claims processing, people use other tools. The Enterprise 2.0 offerings augment their work.

"Dennis has a point," Gotta said. "These systems are not workflow driven - we already have tools to do that. These tools augment work. They enhance it, they enrich it."

But even tools like ERP offerings are integrating lightweight layers to make them more usable, so that people can get their work done. We also recently wrote about Netvibes working with Sage Software to provide personal dashboards so business users can better use ERP applications.

A few other signs:

The Services sector is growing. We spoke to a large technology company this week that is questioning how they can grow under the weight of the email that stalls people in their work. They are working with a large services group which is helping them look at a number of ways for real-time data and notifications to take some of the load off of their engineering team. They've looked around and believe Enterprise 2.0 tools can perform a role that will help them grow and become a more profitable business.

More use cases are popping up. No matter how you feel about the Enterprise 2.0 conference, a lot of companies were there to say how they are using lightweight technologies to solve productivity and business problems.

Companies on the sell side are growing. Are they all charlatans? If so, are their clients really that stupid? We don't think so. To call people fakes is to say that these poor business people are just victims. That makes no sense. Moreover, we wonder how much more waste enterprises can take with heavyweight IT projects - those cost far more than a SaaS offering that you can test, try and pay on a per use basis.

We do see the gap between productivity and the business side of the organization with Enterprise 2.0 technologies. But the innovation is there. And lines of business are taking advantage of tools because they help get the work done.

We do agree that 'social' is a term too often overused. But to dismiss the Enterprise 2.0 community is going a bit too far - and does not reflect the reality of this new world.

Discuss

Clicker: A One-Stop Shop For Online Video (1000 Invites)

Frederic Lardinois — Fri, 06 Nov 2009 13:00:00 -0800

Finding specific online videos from TV networks and independent producers can often be a daunting challenge. Some TV shows are on Hulu, some can only be found as paid downloads on iTunes or Amazon and some are only available for streaming on the network's and producer's own sites.

Clicker wants to change this by making it easier to find shows from TV networks, music videos, and web videos from across the Internet. Clicker is currently in private beta and only available in the US. The company gave us 1000 invites for our readers. Read on to find out how you can get yours.

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Clicker aggregates over 300,000 episodes from over 1,200 networks, as well as 50,000 music videos and thousands of movies.

Features and User Interface

There are, of course, already numerous video search engines like blinx or Truveo. Few of these make it as easy as Clicker to find the videos you are looking for, however. With auto-completed searches, a smart categorization system and well designed search results page, finding the right video on Clicker is a snap.

Whenever possible, Clicker uses video embeds to play videos right on its own page, though if a show can't be embedded, Clicker will point to other sources. It's important to point out that while most of these videos are available for free, Clicker also indexes shows that are only available for paid downloads and streams on services like iTunes or Amazon. Clicker also indexes shows from Netflix - though you need to be a Netflix subscriber to stream these.

A very useful feature on Clicker is that users can subscribe to shows and build up a personal library of shows and playlists. Every episode page gives users the option to add this episode to the playlist or to subscribe to the complete series. Clicker also keeps a record of all the shows a user has watched already.

All of these features are nice and useful, but the area where Clicker really shines is in how it presents the search results and how easy it is to browse the site and discover shows.

Taming the Wild West of Online Video

With its focus on indexing high-quality videos and making it easy to find them, Clicker manages to stand out from its competition. Earlier this week, Clicker added Blake Krikorian, the founder of Sling Media to its board of directors, whose experience in this market will definitely be a boon for the company.

As Clicker's CEO Jim Lanzone told us earlier today, online video is still going through its Wild West phase. Thanks to services like Clicker, it's now getting a lot easier to find and play online videos without having to search through dozens of sites.

Invites

Clicker gave us 1000 invites. Simply click here, sign up, and you are ready to go.

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