Often, in a sluggish economic environment business owners look to a budget item like marketing to help them make it through the lean times. It is precisely in slow economic conditions when a business owner should invest the most in marketing, especially website SEO efforts.

The prominence of your online visibility and popularity play a significant role in your business success. Building the authoritative search rankings of your real estate business brings in more website traffic.

More traffic means your site will generate more leads for your real estate enterprise. More leads increase listings and sales, which add to the company’s profits.

Real Estate Affordable Search Engine Optimization

Business owners should include in their marketing plan the objective of implementing multiple strategies to increase their rankings for primary keyword terms and phrases. When real estate buyers and sellers enter certain keywords into the search box of Google or any major search engine, your company should appear in the top results returns – sometimes called the “organic search results.”

Once you decide on the critical keyword terms for your real estate website, build content around those keywords. For example, if your keyword terms include “condos in Miami” or “condominiums for sale in Miami,” affordable search engine optimization can ensure your website ranks well for a wide variety of terms and search requests specific to your location with keyword targeted content.

Search Engine Optimization Process in Real Estate

As you optimize your real estate website with content, keep the focus on catering to the needs of the type of customers you want to attract to the site. The website should represent your service and who you are. The content helps support successful, affordable search engine optimization. It also enables real estate businesses to carve out their market niche.

Defining the niche determines the main keywords. Businesses need to maximize the use of the keyword terms their most important customers use to search for real estate services in their area.

The SEO efforts also evaluates the ability of the search engines to find and index your pages and if a site map helps.

Local real estate websites must compete with the websites of other local real estate companies and the gaining prominence of national sites like Zillow and Trulia. Successful real estate brokers and agents need to become savvy in real estate marketing and use all available resources to capture their share of leads from the market.

Real Estate Link Building

Affordable search engine optimization techniques include strategies that focus on internal linking and external links to prominent or authority sites. This type of links demonstrates the valuable information offered on your website.

Potential link partner could include builders, appraisers, investors, inspection companies. The key to quality link-building is to finding pages with the correct PR to links ratio. This aspect of SEO also takes patience to realize results.

If your real estate website needs affordable search engine optimization, find a SEO company that will get to know your business operations and website marketing needs and objectives.

Contact a representative at New Media 4 Agents to discuss your affordable search engine optimization needs. Only after a careful assessment of your company can we offer an affordable search engine optimization campaign, which will increase your website ranking in all the major search engine results.

The post Affordable Search Engine Optimization | Does It Exist in Real Estate? appeared first on New Media 4 Agents.

• It keeps conversations flowing and builds trust with potential real estate clients
• It establishes you as a leader in real estate niche
• It drives organic traffic to your real estate website through SEO and social media

Today, most people search for information on the Internet. For your real estate website to be found, you must take action to reach prospective property buyers. This is where content marketing comes in.

Real estate content marketing involves the creation of different types of content like blog posts, ebooks, whitepapers, videos, etc. with the aim of educating, engaging and addressing the needs of your target market. You must understand what your real estate market is looking for and provide useful content that satisfies that need.

Types of Real Estate Content Marketing to Produce

Producing different types of content is important to keeping your audience engaged and qualifying your leads. Determine the types of content and schedule that you will be producing them. For example, when developing your real estate content marketing strategy, you can blog twice per week, provide an eBook once a month and hold a webinar quarterly.

All content that you provide should be valuable and compelling such that your readers can share them on social media or forward it to their contacts. If your real estate content marketing strategy is not compelling, you might lose your readership and your SEO efforts will spiral downwards. Therefore, before you put any content out, ask yourself, “is this content providing value to my audience?” If the answer is no, find a way to make it compelling. You do not want your blog to shout with a lot of “fluff” content.

Listen to what your real estate audience is asking and create content on their needs. You can find ideas on creating content through:

• Going through questions asked on your blog, real estate forums, Facebook, Twitter, etc.
• Inviting readers to suggest topics to cover on your blog
• Tracking the engagement brought about by different types of content

Generate Qualified Leads through Real Estate Content Marketing

You should produce real estate content that your market wants. Your online content marketing strategy should have a mix of content that will keep your audience coming back to your real estate blog and looking forward to your next posts.

Your real estate website should look professional. It is the first impression that prospects will have about your business. A combination of aesthetics and usability is the best route to increase your ROI. However, its important to remember to not compromise a good user experience for aesthetics. Avoid using interactive menus built with heavy JavaScript and flash headers; they make a site slow and disrupt user experience. Remember, no matter how great your content marketing strategy, if your website does not keep potential real estate clients on it, you will lose out. That is why site design and functionality is so important.

Before you start developing your content marketing strategy, you need to identify your target real estate market and come up with a content strategy that will help to build a relationship with them and foster trust. Your content marketing strategy should include list of topics that you should cover. You do not want to get stuck along the way for running out of ideas on what to provide.

Laying down your plans in advance will keep you on a clear content generation path that will help your real estate website to improve in search engines rankings and help you generate qualified real estate leads. In real estate marketing, images and videos play an important role in conversions and should be a part of your content marketing strategy. You want your listings to have high quality shots or videos and even provide walk around tours in your properties. Make it easy for prospects to make decisions.

Are you interested in generating qualified real estate leads to your website and improve closings? Get started today with our content marketing packages and let us help you craft a working real estate content marketing strategy that will significantly increase your leads.

The post Real Estate Content Marketing – How To Use It To Get Real Estate Leads appeared first on New Media 4 Agents.

Understanding how to market to Realtors in the 21st century is a key component for certain businesses including real estate agencies, title insurance companies or a mortgage professional.

However, today’s Realtor is not the Realtor of yesterday. Its a new day where digital marketing has replaced traditional methods and communication is now in the form of 120 characters of less.

Here are a few innovative was to help you reach that coveted audience of Realtors in your area.

Stand Out From The Crowd With Innovative Technology

Right now you have an advantage in the industry. According to Inman Next Connect, Realtors are not to happy with their brokers right now. Why? Well, they want more technology, innovation and training.

This is a great way for a brokerage or mortgage professional to step up and fill in the gap.  To understgand how to market to Realtors you got to understand the power of technology.

Offer innovative technology and training. Once the word gets around in your area that you are offering training that is useful and cutting edge, you won’t have any problems getting Realtors to contact you.

Have An AMAZING Website That Wows

Successful agents rank their websites a 7 out of 10 and their broker’s websites a 3 out of 10. Having a good website matters, for many reasons. It shows that you are successful, up to date and interested in technology.

A great website should be well designed and easy to navigate. It should include an updated blog, ebooks and resources and more.

Your blog should not only be about what you can offer, but should also offer free resources to Realtors so that they can promote and market themselves.  Giving away free advice is one of the ways to start mastering how to market to Realtors.

Make An Effort Stay In Contact With Realtors On A Consistent Basis

Realtors have so much going on, trying to remember everyone they meet is impossible. That’s why it key to remind them of who you are.

There are many tools at your disposal, and in combination, it can put your business in front of Realtors on a regular basis. Just by utlizing eBooks, social media, blog rss and email drip marketing, you can be in front of Realtors around the clock.

The key is consistency and quality content. Now, add direct mail marketing and presenting at locations where Realtors are and you have unlocked the secret of how to market to Realtors.

Still Don’t Know How To Market To Realtors?

Need help putting your best foot forward with Realtors? Let us know, we can create a digital lead funnel that can help you get organic Realtor leads.  Schedule a free real estate consultation today.

The post How To Market To Realtors appeared first on New Media 4 Agents.

Facebook and real estate has become the number one tool for agents to promote themselves, their business and their listings. Using Facebook as a marketing tool to help you get more business and increase  your brand can be beneficial for your business if  you remember  these best practices for your real estate Facebook pages:

1 Use Your Real Estate Facebook Pages for Promotion & Audience Engagement

If you work in real estate and use Facebook, make sure you are using it to promote yourself and to engage with your targeted audience. Yes, Facebook is about liking peoples’ posts and sharing pictures, but it is also all about networking and communicating with colleagues, bosses, clients and potential clients. So many real estate Facebook pages forget that promotion and audience engagement should be a balanced strategy.

2 Use Facebook to Establish Your Real Estate Brand

Facebook is an excellent tool for getting your brand name out there and establishing a presence in the world of social networking. Facebook and real estate are the perfect marriage because it is incredibly easy to share real estate listings, clients and more with others and have them spread the world to friends, family and acquaintances.

If you remember that Facebook is a referral tool, you are already miles ahead of your competition.

3 Use Facebook To Stay In Touch With Current Real Estate Clients

Nothing is more important than staying in touch with your clients via your real estate Facebook pages. The more frequently they see new posts, the better. When it comes to business, the saying “out of sight, out of mind” goes for Facebook too. However, be sure to strike the right balance between posting too much and not posting enough.

4 Use Facebook and Real Estate To Build Your Database

When you meet someone who is looking for a real estate agent, be sure to friend them on Facebook. This way they will be able to interact with you on a regular basis. Friending other real estate agents also a great way to keep an eye out for real estate referrals.

5 Use Facebook To Promote Your Other Real Estate Sites

The great thing about Facebook is that you can link your account to accounts you have on other social networking sites, such as Twitter. When you link your Facebook and Twitter accounts, anything you post on real estate Facebook pages will automatically be posted on your Twitter as well. Combining facebook and real estate and integrating them on multiple platforms is the newest way to market yourself.

6 Remember To Always Be Professional & Courteous

When using facebook and real estate together it is important to have fun but to also maintain a professional demeanor at all times. Potential real estate clients will not want to work with you if your Facebook business or personal page is filled with unprofessional posts, comments or pictures. As a real estate professional, your Facebook personal page is also a reflection of your business, so the same rules apply there as well.

Need help putting your best foot forward with Facebook? Let us know, we can manage your Facebook real estate business pages so that you can focus on selling homes.  Schedule a free real estate consultation today. 

The post 6 Facebook and Real Estate Best Practices appeared first on New Media 4 Agents.

Your Hotel Marketing Strategy May Need A Digital Face-lift

Today’s hotel marketing and sales professional has a lot on his/her plate. From the spa downstairs to the restaurant chef, from local community attractions and public relations, marketing becomes a 24 hour job.

Add social media and other digital marketing, and there just isn’t time. Especially if your social media efforts have not resulted in any significant ROI. We know the time commited verses the lack of reward can be frustrating.

Sometimes, stopping and getting reorganized could be the difference between success and failure. Here are 7 reasons your hotel marketing strategies may not be working on social media.

1. You Don’t Know Who Your Customer Is On Social Media.

There are two types of people who are interested in staying in your hotel or buying a hotel residence. Those who dream and those who are able. Obviously, the second type of lead is the one that  you hope to attract. To do that it’s important to understand who that person is.

There are millions of people online, however, you want to target the ones that are interested in and have the income to stay in your hotel or buy a hotel residence. In order to that, as a hotel sales and marketing professional, you need to go back to the basics. You can do this by identifying  who it is exactly you will be talking to – business men, single entrepreneurs, families with kids, leisure travelers, etc.

This is the first and most important part of content marketing. In order to generate content to post on social media that appeals to your ideal customer, client or buyer…you need to define who that person is.

2. You Don’t Have Separate Social Media Marketing Goals.

It may seem simple, but many don’t know what their hotel marketing goal is. Why are you posting to social media? What do you want your targeted audience to get in the end?

This is key for hotel sand their sales and marketing teams. Here are some examples of social media marketing goals.

1. We want our  hotel social media marketing to increase the BRAND AWARENESS of our hotel
2. We want our social media updates to develop CUSTOMER LOYALTY with our current customers
3. We want our social media efforts to generate NEW CUSTOMERS and DIVERSIFY CUSTOMER DEMOGRAPHICS

Depending on how extensive your budget, one or more goals could be established for your social media marketing plan. Once all members of your hotel marketing team understands the goals and objectives of your social media, it because easy to create a strategy. Marketing professionals can then decide on content ideas, implement new strategies and quickly get rid of social media marketing strategies that don’t work.

Understanding your client’s wants and needs is key to less vacancies, selling more units and increasing brand awareness to those who matter.

3. No One Is Managing Your Social Media Full Time.

This is a issue that depends on how large or small your hotel is, how big your hotel marketing department is and how much money you have to set aside for social media marketing. Social media marketing takes two things to be successful. 1. Time 2. Consistency.

There are many reasons you may hire a social media marketing agency. For example, many hotel sales and marketing professionals don’t have the time it takes to devote to social media. If that is the case, hiring a hotel social media marketing agency could be a smart option. Another scenario, is that may be a small hotel that doesn’t have the necessary resources to hire a hotel social media manager. In that case, hiring a marketing agency would save money and training time.

There are also many reasons why you may want to let a staff member handle your social media marketing. Being onsite can give marketers a feel of the organizational culture. That closeness to the brand and the environment can be felt throughout hotel marketing materials and content. However, you may still need to reach out to social media agency to train your hotel marketing team on best digital practices, tips and strategies.

4. You Don’t Have Professional Images & Videos.

Social media updating happens around the clock, especially for international hotels. It has been proven that image posts on social media get 2xs more engagement than any other type of post. When developing your social media marketing plan, its important to hire a professional photographer to capture those images needed to evoke emotion.

Remember, you are selling a lifestyle… you can’t sell a lifestyle without showing what it looks like.

5. You Are Not On The Right Social Media Sites.

Your targeted social media audience is not everywhere. For example, did you know that LinkedIn is a great platform for professionals who make $100,00 per year or more? Did you know that women between the ages of 18 and 45 love Pinterest? How about that Facebook is a great place to engage with moms, families and business owners?

Knowing those important statistics and numbers can help you decide where to put the majority of your social media efforts and get the biggest return on your hotel marketing investment.

6. Your Posts Are Boring

Strategy A => Look at our hotel pool. See our hotel rates.  See our signature meal. Have our hotel bar drinks. Visit amusement park for fun during your stay…

You get the picture… BORING.

How about…

Strategy B => Celebrity Jane just arrived in the lobby. A Cocktail per day from our Barrista Jane! Latest fashion trends seen around our pool. Secret local eats from our concierge!

See the difference between those hotel social media postings strategies? Strategy A makes us want to take a nap or “unlike” your page, Strategy B makes us want to visit your hotel, and stay a night, even if we live 30 minutes away.

Have some fun and see engagement improve.

7. You Don’t Have The Proper Tools To Analyze.

If something does not work, how do you know? What tools are you using to catch successes and failures? One of the reason many don’t see an ROI from social media is that they have no idea what is working. There are many tools out there to help you manage and analyze your efforts. When looking for a analytics tool to measure your hotel marketing efforts, you want be sure you can measure:

1. The influence your social media efforts have on your followers and fans
2. The engagement level of your profiles
3. Clicks and impressions to your website
4. Fan/Follower to Lead ratio

If make these small changes,  you will be amazed at how well your hotel social media strategy improves . If you’d like help with your Hotel social media marketing, New Media 4 Agents can help. Call us today at 623-341-1722 and we will answer any questions you may have.

The post 7 Reasons Your Hotel Marketing Strategy Is Not Working on Social Media appeared first on New Media 4 Agents.

GOOGLE FOR REAL ESTATE WARNING! This article is part of our Google for Real Estate Series and will give you an edge over your competition, make you look like a cool and hip real estate professional and may cause envy and jealously among your work peers. Continue reading at your own risk!

If you didn’t know already, our team is Google fanatics. We just can’t get enough of the easy to use, lead generating and money making features that Google has to offer. We aren’t the only ones. 90% of all home buyers and home sellers start their real estate search online. Whether it is to research properties or research you, they all start at the search engine. 

As a result we are launching a Google for Real Estate series that will uncover an insane amount of Google tips that no one in their right mind would give away for free!

Are You Using Google For Real Estate?

The most popular search engine today is Google, which is why so many real estate professionals bow at the “OO” of Google. We can’t help it…its our bread and butter.We love it so much because Google makes it easier for real estate professionals to connect with home buyers, home sellers, investors and renters at every stage of the buying funnel.

Whether they are looking for properties to buy, exploring locations to move to, selecting  an agent or exploring income opportunities, using Google for real estate is the way to reach buyers and sellers. It’s the way you get more leads and you sell more homes.

So let’s dive into ways you can use Google Places for real estate.

The Secret to Google Places for Real Estate

Google places is a business listing service by Google. Real estate professionals can claim your business listing with Google Places for Business so that clients can find you when looking for real estate help on Google Search and on Google Maps. Here are a few secrets to help you rank higher:

1. Verify Your Google Listings. The first step to getting your real estate Google places to rank higher on Google for real estate searches is to verify your listing. You can verify your listing through a phone call, SMS or mail. Whichever method you selelct Google will send you a pin code that you then must enter into your Google Places account.

2. Build Your Google Citations. Just like when you wrote a report for school and had to citate your sources, the same works for Google places. When you add your address and phone number to your Google real estate listing, Google searches the web for other places that has that same phone number and address. The stronger citations means higher Google places rankings when someone searches Google for real estate related keywords.

BONUS!  You can build citations by adding your real estate business to other online directories as well as writing real estate press releases and making sure your address and phone number are on your real estate website.

3. Use Your Real Business Name. Don’t use a real estate SEO keyword as your business name, use your real name. You are not fooling Google Places by doing that.

4. If your real estate business is local, use a local phone number. Do not ever use a 800 number in your Real Estate Google listing, Google correlates the phone number to your address. If they match that’s extra Google juice for you.

5. Match Your Address. Make sure that the address on your website is the same that is on your real estate Google places listing.

BONUS! Put your address and phone number is on every page of your website.

6. Get At least 5 good reviews. Reviews are the foundation of your Google Places real estate ranking. Don’t be shy about asking your real estate clients to post a review on Google. Remember, Google requires at least 5 reviews to display the star ratings on your real estate places page.

BONUS! After closing, ask your real estate client if they would take 30 minutes to sit down with you and write a detailed review of their experience on your real estate Google Places, Yelp, Zillow, etc. Walk your clients through how to posting the review and ask them to mention your primary real estate keyword at least once.

7. Add Tons of Real Estate Images. Google lets you add up to 10 images. Pictures of your real estate listings and your headshot are good options. Use a real estate SEO keyword to name each of your images. The first image is what shows up first in Google for real estate keywords, so choose the first image wisely.

BONUS! Most people don’t know that you can go over the 10 images by uploading pictures on 3rd party photo sites like Flikr, CitySearch, InsiderPages, Yelp, etc. Google will grab those photos and add them to your Google real estate places page.

BONUS! Get your clients and friends to post pictures to your Google real estate places page. When someone else uploads an image from their google account it will show up as “From a Google user” helping your ranking in Google for real estate keywords and increasing click-throughs.

8. Use 7 Secret Websites For Higher Rankings. Google checks these 7 websites for client reviews. If you can get your real estate clients to review your business on these 7 websites you will rank higher in your Google Places listing:

1. Yahoo
2. CitySearch
3. Angie’s Lists
4. AVVO
5. Insider Pages
6. Judy’s Book
7. Service Magic

9. Keep Categories Honest. Never put your real estate keywords in your Google Places categories. Only choose the best category for your real estate business.

10. Get Links From Related Businesses. Here is an awesome trick! For example, if you are ranked 6th in Google places for your real estate keywords and you want to pass up the real estate business ahead of you, click on their Google Places listing. At the bottom you will see a box called “More about this place”. In order to pass up that real estate business in the results, you need to get links to your website from the websites listed in the box.

11. Get A 100% Completion Rating. Fill out all of your real estate business information, upload real estate related videos and virtual tours, upload pictures. Fill out every single piece of information for the best results.

12. Post Website Links To Your Google Places Listing. Most real estate professionals don’t know about the “post” feature which allows you to post an update to your real estate business Google Places page. Use this feature to link to your home search page, your listings page, your about us page or any other information that is helpful to home buyers and home sellers.

13. Reply to every review. Don’t just respond to negative reviews. Respond to positive reviews a well! It shows that you care about your real estate clients. Plus you can slip in info about you and your specialties.

If you follow these secrets you will be amazed at how well your Google Places performs. If you’d like help with your Google Places page or real estate SEO, New Media 4 Agents can help. Call us today at 623-341-1722 and we will answer any questions you may have.

The post 13 Secrets to Google Places for Real Estate appeared first on New Media 4 Agents.

Do you use Twitter for Real Estate Leads?

Twitter real estate leads are possible. Many real estate marketing companies and tech savvy real estate agents say you cannot get leads via the social media, we’ve proven that’s false.

But as the saying goes, most times when people say never… they just don’t know how. Are you using Twitter for real estate leads?

If not, you can get Twitter real estate leads by utilizing these social media marketing strategies combined with social listening.

What Your Real Estate Clients Are Saying On Twitter

Countless numbers of home buyers, home sellers, renters, investors and more use Twitter to post updates about real estate. These updates usually fall in the following categories:

Could you imagine being able to listen in on your potential real estate client’s personal conversations and offer them targeted real estate services that they need? That is the power of Twitter for real estate.

Here’s How You Get Twitter Real Estate Leads

In order to find your potential real estate clients on Twitter you have to listen. That is where real estate social listening comes in! Real Estate Social listening is a sales technique used by sales professionals. Here is how it works:

1. Find Twitter real estate keywords.

Twitter users don’t talk on Twitter  like they search in search engines. These real estate keywords should be specialized for Twitter and real estate. For example, if our clients want to find home buyer leads we may search for “buy home” or “need home” or “anyone home”.  These Twitter real estate searches will pull up any real estate tweets that have those terms in them.

2. Localize your Twitter real estate keyword searches.

Real estate agents work certain areas. It’s impossible to weed out the millions of real estate tweets and focus only on the ones in your area without a tool. You can utlize Hootsuite or Sprout Social to setup searches within certain locations.

Once you localize your Twitter real estate searches save each one so that you can go back and check them daily.

3. Spend time daily engaging with home buyers & sellers.

Everyday you should go in and check your Twitter real estate saved searches and respond those who could be prospective client. Make sure you respond in a timely manner and be relaxed. If you find someone on Twitter that is looking for a downtown Condo you may respond “I love Downtown and know it back and forth. I can send you some places in your price range. Can you DM me your email?”

4. Follow Up With Real Estate Prospects.

If you message a real estate prospect and they don’t respond, don’t worry. Send them a link to a real estate search tool on your website for a no pressure approach. They may register and look around and get back to you when they need to.

5. Change Your Twitter Real Estate Keywords As Needed.

Some Twitter real estate keywords you use will be gold mines, and some will be a waste of time. It’s important to clean up your keyword list. You can do this by deleting Twitter real estate keywords with no results, deleting keywords with no relevance, and adding keywords that may be more effective.

6. Keep On Tweeting.

If you are going to be serious about using twitter for real estate  leads make sure you tweet regularly. You should post to Twitter at least 3 to 4 times per day with real estate updates. If you don’t have time, there are scheduling tools like Buffer and Hootsuite, that can schedule.

7. Do not let social media fanatics scare you into not scheduling your tweets.

It is okay to schedule your real estate tweets in advance for the week! As long as you keep engaging with your audience, you are following all the real estate social media rules.

Managing Your Time

Real Estate Social listening can take an hour or two each day. It can be even longer if you have multiple Twitter real estate key terms. Managing your time could get overwhelming.

The best thing to do is to set aside a block of time each day. During that time sit back and go through your Twitter real estate keywords and respond to tweeters. Once you are done, come back again the same time the next day.

If you want more results and don’t have time, hire a real estate social media marketing agency to help you. At New Media 4 AGents, we can search through your Twitter real estate leads daily and respond for you. Next, we send you warm prospects.  A good social listening plan for Facebook and Twitter can cost between $750 to $1,000 per month.

What Results Can I expect?

When it comes to twitter real estate leads, the right social media strategy combined with social media consistency is key. If you have the right Twitter real estate keywords and you are engaging on a daily basis, you can expect 5 to 20 real estate leads per month. With the right social media strategy you could close up to 3 real estate leads per month.

We consistently send our clients leads on a monthly basis!

What Tools Do You Suggest?

There are a number of social media management tools that you can use to help you set up your real estate social listening program. Our favorite tools include:

Hootsuite

Hootsuite is a social media dashboard that helps you manage your social media marketing efforts. You can shcedule your real estate tweets in advance, you can create real estate search feeds and you can geo-target your real estate searches.

Buffer

Buffer is a tool that automatically schedules your social media. Buffer uses a  technology that schedules based on times when your intended audence is most likely to listen. This can help you get more exposure for your real estate tweets.

Sprout Social

Sprout Social is another social media management tool with CRM capabilities. If you are looking for an all in one real estate social media management solution with amazing features this would be our recommendation. We offer this tool to all of our clients.

IFTTT

ifttt or If Then Then That, is an amazing tool that “makes the internet work for you”. It allows you to automate the web and make different tools work together. For example, your Twitter could talk to your Gmail and vice versa.

Putting It All Together

So how do you pull a Twitter real estate lead generation program together? The most important takeaways from this article include:

1. Spend time perfecting your Twitter Real Estate keywords.

Real estate clients talk differently on Twitter. They shorten words, use hash tags and acronyms. Know what your potential real estate clients are saying. Twitter for real estate leads is a science and it takes experimentation to get it right.

2. Stay Engaged with your Twitter Real Estate Followers

Be sure to update your Twitter daily and stay in touch with your real estate clients. Don’t just try to sell real estate our your services! You should offer advice, tips and genuine help. Share their content and get involved. That’s what social media is about.

3. Manage Your Time.

You are a real estate professional, selling houses should be your first priority. You should use social media management tools to help you get the job done. Don’t let real estate social media fanatics scare you out of managing your time and scheduling your Twitter real estate updates. Its okay as long as you stay engaged.

4. Be Consistent.

Lastly, real estate social media consistency is key in everything you do. If you stick with this real estate social media marketing plan on a daily basis for atleast 6 months you will see real results.

Image courtesy of FreeDigitalPhotos.net

The post Who Else Wants Twitter Real Estate Leads? appeared first on New Media 4 Agents.

A true real estate marketing strategy that works is the  holy grail in the real estate industry, to keep it working, it takes constantly monitoring industry trends.

As a result, we’ve attended a lot of webinars, conferences, seminars, networking events, etc. We’ve heard speakers from real estate marketers to successful real estate professionals… we’ve seen every type of real estate marketing strategy.

However, to this day, the most important piece of information that we received, thus far, was  InmanNext Real Estate Connect‘s inside look at the marketing strategy of  $100k+ per year real estate agents.

Although the audience was brokerages, the information, statistics and details that were mentioned were so profound that we took a few months to mull it over… to research it… to find its truth… not that we doubted it.

So who is the $100k+ per year real estate agent?

Let’s cut to the chase….

Where is the new $100k+ real estate agent getting business from:

#1 Their past clients and referrals

Our Thoughts - Your real estate database of current clients is still the most important thing that you can do for yourself and your business. There is nothing better than referrals. They are not shopping around for a real estate agent, they already were recommended one… YOU. Yes, we are in the business of providing you with a digital real estate marketing strategy, but even we can’t replace the power of relationship marketing.

Your Takeaways - Email your database, call your database, reach out to your circle of influence including friends, family, ex-coworkers, etc. Call in those favors! Let everyone know that you are in real estate.

#2 Their website

Our Thoughts – We still can’t believe that there are real estate agents out there without websites. We also can’t believe that many don’t invest any time or money in their online presence. Notice the image above references how little time agents spend at their brokerages. Why is that? The web is the new brokers office. 90% of ALL home buyers start their search online.

Your Takeaways – Get a website if you don’t have one. Get rid of the boring look alike templates and get a custom website designed that is beautiful, stunning and visual. Home buyers want to look at homes! Start neighborhood blogging. Farm neighborhoods online by coming up first in Google for your targeted neighborhoods. Get a mobile website!

#3 Their social media presence

Our Thoughts – Social media isn’t going anywhere. Some social media marketers out there are going to roll there eyes when I say this, but you can get real estate leads from social media! It’s possible, we’ve done it for our clients over and over again. Whether its a referral lead through another Realtor(r)  or an actual home buyer or home seller… or its showing up in search engines because of your social media marketing strategy… social media works. You can’t afford not to do it.

Your Takeaways – Take social media seriously. It’s not just about talking about yourself. Engage with your audience. Link back to landing pages. Provide a resource to your fans and followers. Engage in social listening and go after the clients you want.

#4 Their lawn signs

Our Thoughts – Lawn signs are a great way to engage with home buyers, especially when combined with a mobile marketing strategy. A home buyer that is driving around looking for houses are the best type of leads. Is your lawn sign giving them all the information they need. The average home buyer is 35 years old! Can they text you? Can they scan a QR Code? Can access a virtual tour? Can they see mobile IDX to search form more homes? Can they call you?

Your Takeaways – Take your lawn signs to the next level and incorporate a clean and modern design that matches the home’s inside. Include ways for every demographic to contact you. Incorporate a mobile marketing strategy! The home buyer or home seller is standing there looking at your sign with a mobile phone in their hand… this is a great chance to build a database.

#5 Their Search Engine Efforts

Our Thoughts – SIGH…. where do we begin… we’ve heard a million real estate agents tell me… “I don’t care about SEO”,  ”I heard it was too hard”, “I heard it was expensive” and “I heard there is too much competition”. Guess what? Those are all excuses. SEO still works and most people don’t click past the first page. The key to success? Narrowing your real estate SEO down to long-tail  hyper-local efficient keywords using city, state, zip-codes and specific neighborhoods!

Your Takeaways – Hire an  real estate SEO company to research your keywords AND to teach you how to do it yourself. Start neighborhood blogging about specific neighborhoods in order to get found in long-tail keyword results.

That’s the top 5 ways today’s successful real estate agents get real estate leads. Remember.. the above only work if combined with CONSISTENCY.

The post The Marketing Strategy of a $100,000+ Per Year Real Estate Agent appeared first on New Media 4 Agents.

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June 4, 2012, 8:39 am

Free Spirit Spheres in Vancouver Island, Canada

Feeling like taking a trip to Neverland? Your Peter Pan fantasies could come true at Vancouver Island’s Free Spirit Spheres hotel. With a heated inside the spheres sit 10 to 15 feet above the ground and sway with the wind. All that’s missing is Tinkerbell and some pixie dust…

June 1, 2012, 4:04 pm

No Wall Multi Million Dollar Home In Santa Barbra

We love Million Dollar Rooms, and this is the reason. One of our favorite episodes encouraged us to unleash our exhibitionist alter ego in this see-through no wall home in Santa Barbra. This 14,000 square feet abode was made into reality by designer Steve Hermann.

Located in a secluded oak grove, thank goodness, this 5 bedroom and 6 bath beauty took 6 years to build.

 

May 31, 2012, 8:15 am

This Is A Home… Not A Resort! $ 12 Million Desert Abode

There is not much we can say about this cool room. The picture says it all. Wow. This 18,000 square foot property at 75297 Falling Rock Lane sits on only 1.6 acres of land. To see all the 4 bedrooms, 9 bathrooms and the 12,000 square foot garage, check out Crubed’s full skinny on the details.

May 30, 2012, 8:10 am

Rachel & Hilari’s Naturally Glam  Room – HGTV Design Star Season 7 Episode 1

Every Wednesday our Cool Room goes to the winner on HGTV Design Star. If you missed it, no worries, we live blogged the entire event! Yesterday night’s winner was Rachel and Hilari who worked created a lounge area using natural touches like animal print inspired flooring, modern moose head vignette with accents glam furniture with modern inspired lines were a hit.

Although we didn’t like the small HIlari’s TV in the huge black wood frame, we did love Rachel’s custom cocktail table. Congrats Rachel on your win!

 

May 29, 2012, 6:53 am

Psychedelic La Biennale Cafeteria in Italy

Working hard all day and ready to take your lunch break? If you work at La Biennale in Italy then this is your cafeteria! The unique psychedelic room is an interesting mix of black and white stripes, patterns, mirrors and more that cover the floor, walls and just about everything. Unique and mind boggling this room was created by Tobias Rehbeger who design style includes perception.

May 28, 2012, 8:32 pm

Symbol Room at Propeller Hotel in Berlin

The Propeller Hotel in Berlin, Germany is known for a lot of things, but being boring is not one of them! From orange rooms to floating beds, this hotel doesn’t dissapoint. Today’s cool room comes from this unique hotel.

Called the Symbol Room, the details are… well, everywhere.

The entire room is created from square wood plates. The idea of the room was to evoke thought about the meaning of each symbol. There are 300 wooden plates in all. There is a shared live in kitchen and the space can be rented individually or in person.

The post Cool Rooms – Unique Real Estate From Around The World appeared first on New Media 4 Agents.