Honestly, it’s really easy to hate technology.
Moreover, it’s easy to hate technology when it is constantly being thrown in your face.
Get this tablet, this phone, use this CRM, our SEO is better, yada yada yada….the list goes on and on.

However, just like a friend is always there for you, good technology can be your friend. Patient, Understanding, Dependable, and Attentive to your needs are a few of the basic traits of a good friend.

With that being said, thank you for being our friend.
We are your technology partner. We pride ourselves on being responsive to your needs and do our best to make sure you understand our system.

Being scared of technology is very common but don’t let it affect your relationship with it. It’s not hatred that you feel, it’s fear. We all hate being bad at stuff and actively avoid situations that could cause us to fail.

Technology is a tool. Nothing more.
Just as the first time you fired up a new kitchen gadget or your new power tool, there may have been a small amount of underlying fear. But after a while, with some exposure and practice, look at all of the things you have created and built.

Quick question – can you name this (slightly edited) tune?

If you want to view paradise…
Simply look around and view it…
Anything you want to, do it.
Want to change my YOUR world? 

There’s nothing to it.

We’ll begin…With a spin…
Traveling in the world of my YOUR creation…
What we’ll see…Will defy…
Explanation.

There is no…Place to go…
To compare with your imagination…
So go there…
To be free…
If you truly wish to be.

Living there…
You’ll be free…
If you truly wish to be.

We give you: a lesson in how to successfully achieve life and marketing goals – brought to you by a visionary candy-maker, and our very own company writers & technology.

Pure Imagination, lyrics sung by Willy Wonka – portrayed by the legendary and late Gene Wilder (June 11th, 1933 – August 29th, 2016) – should resonate with you on both personal and marketing levels.

Too often, we get “stuck” regurgitating sterile, generic blandness – in life and the professional world.

Life’s too short to settle for the mediocre, the mundane and the trite.

Get creative.
Get outside the box.
Get that imagination revving.
Get a free trial of a 5-Star “Money Making” marketing platform.

And, consequently, transcend expectations.

With that said – we’re dishing out some quirky suggestions (+ practical tools).
Treat a promising lead and/or successful client to some easy-on-the-wallet grub, or just reach out with a unique email, text or call inspired by each special “holiday” below (see “Notable days for reaching out”).

September also marks Self Improvement Month - what better way to boost your sense of self (+ your business reputation) than incorporating warmth, creativity and positivity into your marketing? The weekly tips and guideline below are designed to help you fully realize and achieve just that.

FYI – need tailored email marketing content specific to message(s) you want to get across (whether it’s featured on your website, via email, over the phone, at open houses, etc)? Trial and paying customers may submit requests to us directly, at any time, and we’ll draft whatever you need, in a jiffy.

* WEEKS I & 2:
Kick off September with more one-on-one conversations over the phone (shoot for 4 each week).

Coherently and smoothly navigate through conversations with:
Phone Script for Seller Lead Outreach

Open House Follow-Up Phone Script
– Notable days for reaching out:
September 1st: National Cherry Popover Day 
September 5th: Cheese Pizza Day
September 6th: Read a Book Day – recommend some quality reading (i.e.- market trends via Seller’s Corner, articles on fall decorating or early holiday planning, community events, homeowner maintenance in preparation for winter season, etc.)

* BONUS WEEK 2 Tip: Heads Up All You Listing Agents!

Seller’s Corner (+ your personal writers at PropertyMinder) will help you secure one, or more, listing(s) within a few months.

A few must-haves to generate more Listings:
- Automated reminders via Seller’s Corner that YOU are the neighborhood expert.
- Effective Email To Convince Sellers To Choose YOU
- Ensure Pricing Is The Sweet Cherry-On-Top
- Easy Phone Script to Navigate Conversations
- Useful Home Staging Checklist
- Friendly Touching Base With Packing

 
* WEEK 3:
Keep yourself social and engaged.
Experiment with, and ultimately master, the art of ‘selfies’, hashtags, status updates and more. Earn more likes and followers on Facebook, Twitter and other social media sites by implementing some of the best social media practices.

- Notable days for reaching out:
September 11th: 9/11 Anniversary/Memorial/Remembrance
                             Grandparents Day

September 12th: Chocolate Milk Shake Day

September 13th: National Peanut Day
Fortune Cookie Day – intermittently post inspirational words on social media.
 Positive Thinking Day – send out an inspirational meme or quote that’s caught your eye (share on social media – tweet, post on FB, via email, post somewhere at the office, etc.)

September 14th: National Cream-Filled Donut Day

September 16th: Working Parents Day

* BONUS WEEK 3 TIP: Heads Up Buyers Agents!
Essential Buyer resources you need:
- The AccelerAgent CRM to stay in touch with your contacts.
- Short, engaging buyer email marketing material to habitually send out.
- Listing Alerts and our NEW easy-to-use Map Search

* WEEK 4:

Focus on 2 infamously overlooked facets of your marketing: properly scheduling and formatting mass emails, and polishing your website. Want to see email marketing CRM system in action? Our team is standing by for a quick LIVE demo!

– Notable days for reaching out:
September 18th: National Cheeseburger Day
September 18th: Wife Appreciation Day

September 19th: International Talk Like A Pirate Day 
- Create your own jokes/sentences with inclusive pirate lingo resources. - How much do pirates charge for ear-piercings? A buckaneer. - Why can’t pirates learn the alphabet? ‘Cause they spend years at C.
National Butterschotch Pudding Day

September 20th: National Punch Day - the drink, not the bag – cheers!

September 21st: International Peace Day
Miniature Golf Day (Our VP of Sales & Marketing, Tawd Frensley, is an epic golfer. Check out his website , sometime!)
World Gratitude Day

September 22nd: Autumn Equinox – Fall Begins! Send out weather-related home care resources via Homebrella!

* WEEK 5:

Call or text 2 loyal clients and/or promising prospects, and spark a friendly conversation.
Sometimes a simple: Hi, how are you?  and/or quick, friendly pitch, goes a long way. Ask how they’ve been (plans to travel, retirement, kids off to college, vacation ideas, etc.)

Halloween is a few weeks away.
Save yourself time next month. Set up an email marketing campaign with this quick greeting:
Subject Line: Be A Fearless Fall Homeowner

Also remember: the more you know about people, the better equipped you are to meet their needs. At some point, remind them that you have answers to ALL of their real estate needs (home values, home care, home improvement, sales, relevant community events, etc.).

– Notable days for reaching out:
September 27th: Oktoberfest begins in Germany

September 28th: Ask a Stupid Question Day
National Good Neighbor Day – stay the neighborhood expert by continuing to share neighborhood activity via Seller’s Corner to stay top-of-mind with homeowners (they’ll want to sell with you!)

Summer’s come and gone.
Let’s make folks Fall in love with you,
your business and unique resources,

Tim
408.213.4668
tim@propertyminder.com
PropertyMinder Marketing

It’s so easy to say “hello”and to simply remind people what it is you do. Ask people how their summer is going so far. Ask your leads and clients where they went or are going on vacation. Talk about your favorite barbecue recipes and what the kids are doing during the day while school is out. These conversations will leave good impressions on people.

-Send the email texts below to people individually or with a mass email blast.

-Or try calling 10 people per week that you have not spoken to in a while and use these as pitches.

Choose one or try them all. What’s there to lose, right?

Email 1: 

How have you been?  
I am sorry for not reaching out to you recently. Even though there isn’t an excuse for being too busy to say hello, I just wanted to touch back and see how everything is going and to thank you again for you business.  

That being said, I was wondering if there is any real estate information I can provide you with today? I would be glad to send you information that is tailored meticulously to your needs and preferences, so you get exactly what you want, when you want it.   
Thanks for letting me apologize for not following up and staying in better touch with you. 
I look forward to hearing back from you about what has been going on in your life.  Have a great rest of the day.

Email 2: 

How have you been?

I just wanted to check in and see how you and your family are doing.  I am looking forward to catching up with you. I have some pretty interesting things to share with you about your neighborhood and the home values in it. Do you have 10 minutes this week or next to speak over the phone or to meet for an hour in person?
Take care and talk to you soon.

Email 3: 

How are you today?  
I just wanted to touch base with you and make sure I have the correct contact information for you. When you have a moment, can you please confirm your home address?  I wanted to send you a comparable market analysis. Your home address will allow me to create a report of home values in your neighborhood.

 Secondly, is there anything that we can do for you right now? Remember that I am here for you to take care of all your real estate needs. I know plenty of service providers that I can recommend if you are thinking about improving your home.  

Anyways, I hope all is well. I would love to hear from you and see how things are going. 

______________________________________________________________________________________

What did you think of these email texts?
Whether you liked them or not, we would love to know.

Do you have questions?
Curious to find out more about our emailing tools or our company?

Feel free to email or call Anna directly.

Click here for Buyer, Seller, Open House, and Halloween email texts. 

More on Sellers here.
More on Buyers here.

I hope these email templates (or pitches) help you find success in the last 5 months of 2016.
Real estate is after all a people business. It’s time to reach out.

Talk soon,

Anna

PropertyMinder’s Community Manager

anna@propertyminder.com

408-213-4658

www.propertyminder.com

Keep it short and simple with your Buyers

Looking to send out a few concise, straight-to-the-point
emails to your Buyers this summer?

Searching for new phone pitches or engaging voicemail scripts?
Look no further.

Here’s two for you, ready-to-go.

Try these emails out this week! Tell us what worked and what did not.
Interested in more email texts? Let us know. Or try 30 days at no cost. 

Let me know how I can help you.

Warmly,

Anna

PropertyMinder’s Community Manager

anna@propertyminder.com

408-213-4658

www.propertyminder.com 

Howdy folks,

Tim here – how’ve you been? Summer wrapping up well?
Just thought I’d share another quick, seller-focused Script Of The Week.

First – a quick definition: The cherry on the cake (or on top): A desirable feature perceived as the finishing touch to something that is already very good. (OxfordDictionaries.com)

Think of the content below (as well as every other follow-up email and phone script that I write for you) as the sweet and memorable cherry-on-top for all of your transactions – a way of coming out on top and securing post-transactional referrals from, and fostering long-term relationships with, your leads and clients.

Subject Line: Best Offer On Your Home: You’ve Earned It.

The next step of our journey together concerns pricing.
We need to establish an advantageous price point that will both expedite the selling of your home and be as rewarding to you and your family as possible.

I’m more than happy to interpret specific housing data, assess any estimation(s) you have calculated, and provide an educated and thorough evaluation for you.

Give me a call or send me an email to further discuss the property pricing process.
Even if you just have questions about the structure and fluctuations of the current market,* I’m happy to share my insight.

Talk with you soon,

* Hint: Seller’s Corner automates neighborhood alerts for your clients (rendering you THE agent on their mind when they’re ready to list). Register for the next Seller’s Corner & Client Tracking webinar to see this listing-generator in full-swing.

Let me know if you have any personal
email marketing content requests.

I’m here to write for you, around the clock.

Take care and stay in touch,

Tim
408.213.4668
tim@propertyminder.com

Hey there,

Tim here. Quick question…
Consider yourself more of a Listing Agent?

If so…
Seller’s Corner (+ additional resources below) will help you
secure one, or more, listing(s) within a few months.

—

What you need to generate coveted seller lead(s)
(The right mix of technology and warm originality):

- Sending Routine Reminders Via Seller’s Corner
- Email To Convince Sellers To Choose YOU
- Phone Script to Navigate Conversations

—

PLUS: memorable ways to wrap up the transaction(s)
(End on a good note and referrals will follow):

- Home Staging Checklist
- Touching Base With Packing

See everything in action on the next webinar.

Seller’s Corner & Client Tracking

LIVE WEBINAR

Tuesday, August 9th at

9:00 AM (PST) / 11:00 AM (CST) / 12:00 PM (EST)

Can’t make the next free session?

Register early for the next
Seller’s Corner webinar!

Hey there,

Tim here, again, with a quick Tip & Script Of The Week.

When people aren’t fed, they’re cranky and irritable.
The same goes for your leads – when they don’t feel routinely nourished, cared about, and/or spoon-fed relevant info – they will likely stomp off to one of the 2 other agents they know.

In short – remember that “satiated” (nurtured) leads and clients translate into a (financially) satisfied and successful agent (that’s you).

With that said – take this advice literally.
Treat promising leads and valued clients to some easy-on-the-wallet grub. Here are a few holidays (and accompanying email greetings) worth considering, this month (updated monthly – so check back!):

* August 3rd: National Watermelon Day
* August 10th: National S’mores Day
* August 4th: National Chocolate Chip Day
* August 5th: Homemade Pie Day
* August 5th: International Beer Day
* August 6th: National Root Beer Float Day
* August 15th: Cupcake Day
* August 24th: National Waffle Iron Day
* August 30th: National Toasted Marshmallow Day
* August 30th: International Cabernet Sauvignon Day

Hi there,

____ here. How’s your summer going so far? All is well on this end. Just keeping busy and trying to stay in touch with folks as we head into the second half of 2016.

You’ve been so generous with your time this year, and I’d like to express my gratitude in a special way.

*DATE is *HOLIDAY and I’d really like to celebrate it with you.
This way we can catch up over a delightful snack instead of just texting and emailing. My schedule is pretty flexible – let me know what works best for you and I’ll schedule something in a jiffy.
 
[Insert SELLERS or BUYERS target segment here].

SELLERS:
[While I’m at it, I’ll bring along some printed home values and home care resources as extra food for thought (no pun intended). I like to consider myself your one-stop shop for all things real estate. I hope you will, too].

BUYERS:
[While I’m at it, I’ll bring printed details about homes and properties that might be up your alley. I’ve been doing some extra research for you and would love your feedback to confirm whether or not I’m on the right track].

Cheers and bon appétit,
_______________

Let me know if you have any
email marketing content requests.

I’m here to write for you, virtually around the clock.

(Current Trial and Paying PropertyMinder Customers, alike).

Cheers to a fulfilling month,

Tim

408.213.4668

tim@propertyminder.com

Hey there,

Tim here, summer going well?
Just thought I’d share another quick, seller-oriented Script Of The Week.

If you’re at a loss of how to convince homeowners to turn to you when they’re ready to make a decision – this email (or phone) pitch really drives your message home (no pun intended).

Okay, okay. The subject line may be pushing it a little – but your goal is to get their attention, right? If you’d prefer a softer subject line, let me know and I’ll send an alternative one your way, in a jiffy.

SL: You Need Me. Let’s Maximize The Offer On Your Home.

Hey there ____,

It was nice meeting you the other day. I was wondering if you are you still interested in market conditions * and the what homes are selling for in your neighborhood?

There are many benefits to using a real estate agent but I wanted to share what usually happens when homeowners sell on their own:

•  Limits exposure of your listing to interested buyers to only people that drive by your home.
• Reduces the amount of offers you will get on your home.
• Forces you to sell at a price below market value.
• Leaves you open to liability and neglecting proper precautions when dealing with contracts, inspections and other procedures.
• Causes your property to stay on the market too long without getting offers which causes buyers to think something is wrong with the home.