OpenAI’s new Agentic Commerce Protocol (ACP) might quietly become the most important change to digital commerce since Google Shopping first launched.

It’s not another marketplace or ad channel. It’s a new standard that allows AI agents—like ChatGPT—to interact directly with merchants to discover products, answer questions, and even complete purchases without ever leaving the conversation.

For anyone selling products online—or managing marketing for those who do—this is a pivotal moment. Your data quality, brand trust, and user experience are about to matter more than your ad budget.

 

What ACP Actually Is

ACP was developed by OpenAI and Stripe as an open protocol that connects conversational AI agents with merchant systems. It allows agents to:

• Access structured product feeds from participating merchants
• Pull live information such as price, availability, and shipping options
• Initiate checkout using Stripe’s shared payment token system, letting users buy directly in chat

So a user might ask ChatGPT, “Show me a coffee mug that keeps drinks hot but isn’t insulated stainless steel,” and instead of sending them across multiple websites, ChatGPT could display real products, explain the pros and cons of each material, and allow checkout right inside the conversation.

Merchants stay fully in control of the transaction. They remain the seller of record, manage fulfillment, handle taxes and returns, and set policies. The AI simply serves as the connection between user intent and merchant capability.

ACP is already live with select Etsy merchants, and Shopify integration is expected next. That’s the early rollout that will determine how fast this new ecosystem scales.

 

What Makes ACP Different

Traditional eCommerce relies on listings and search queries. You post products, optimize for keywords, and rely on algorithms to decide whether you show up.

ACP changes that. Discovery now happens through conversation—and that’s a much higher bar for visibility.

Instead of typing “noise-cancelling headphones,” a user might tell ChatGPT, “I work in a busy office and need headphones that block out voices but still sound natural for calls.”
The AI doesn’t match keywords—it interprets purpose, environment, and intent, then decides which products best fit that scenario.

This is a shift from keyword relevance to semantic understanding. If your product data doesn’t clearly communicate attributes, materials, and differentiators, the AI simply won’t recognize you as a match.

 

Source: OpenAI Developers

What We Know So Far

From OpenAI’s early documentation and rollout:

• Instant Checkout is already available for some Etsy sellers.
• Shopify integration is in active testing.
• Merchants pay a small transaction fee when a purchase occurs, not per impression or click.
• Ranking is not pay-to-play—at least not yet.
• ACP is open-source (Apache 2.0), meaning other AI platforms can adopt it too.

That makes ACP less like a new “ad network” and more like an entirely new layer of commerce—one that any agent could eventually use.

 

What We Can Infer About How Merchants Will Be Prioritized

OpenAI hasn’t released its ranking formula, but if you read between the lines, you can see where it’s headed.

Product visibility will likely depend on a combination of data quality, reliability, and customer outcomes—not ad spend.

The key drivers will include:

• Relevance – How well your product matches the user’s conversational intent.
• Feed Quality – Completeness, structure, and clarity of your product attributes.
• Merchant Reliability – Order acceptance rates, fulfillment speed, and accuracy.
• Price and Availability – Competitive pricing and real-time stock accuracy.
• Integration Health – Smooth, error-free ACP and checkout performance.
• User Experience Signals – Return rates, satisfaction, and repeat purchases.

If that sounds familiar, it’s because the same fundamentals once powered organic visibility in Google Shopping—only now, the rules are being rewritten for conversational AI.

 

The Google Shopping Precedent (Briefly)

It’s worth a quick look back.

In the early days of Google Shopping, merchants who treated their product feeds seriously—clean data, consistent pricing, accurate attributes—earned top visibility for free. Those who didn’t vanished from search results.

ACP will likely follow a similar pattern.

If your product data is vague, incomplete, or inconsistent, the AI won’t “see” it as relevant or reliable. But if your data is well-structured, rich with attributes, and backed by a trustworthy record of fulfillment, you’ll show up more often—and get recommended more confidently.

 

What Merchants Should Focus On Right Now

ACP will reward quality and consistency, not gimmicks. Visibility won’t be something you buy—it’ll be something you earn.

Here’s where to start:

1. Feed Quality & Completeness
   Fill every field. Go beyond basics. If you sell home goods, list materials, dimensions, and care details.
   Example: Instead of “garden tools,” describe “carbon steel trowel with ergonomic ash wood handle and rust-resistant finish.”
   That level of clarity helps AI understand when your product fits the conversation—like when someone asks, “What’s a good tool for repotting houseplants without making a mess?”
2. Reputation & Reliability
   Maintain consistent fulfillment and inventory accuracy. The more dependable your operation, the more the system will trust you.
3. Pricing Transparency
   Keep prices fair and stable. The AI is built to protect user trust, and unpredictable pricing may lower visibility.
4. Customer Experience
   Expect post-purchase satisfaction data to influence ranking. Returns, complaints, and shipping issues won’t just affect reviews—they’ll affect your discoverability.
5. Integration Readiness
   When ACP opens up broadly for Shopify and other platforms, be ready to integrate cleanly. Checkout errors, latency, or mismatched data will count against you.

 

The Advertising Question

Right now, ACP isn’t an ad platform. Merchants pay a transaction fee, but there are no bidding systems, no “sponsored” product slots—yet.

Still, it’s safe to assume that advertising will enter the mix within the next 6–12 months. It will likely take the form of:

• Preferred merchant placements
• Sponsored conversational mentions
• Boosted product visibility inside relevant agent queries

But even when that happens, it won’t override trust. AI-driven commerce depends on credibility; no system built to serve users well can afford to promote merchants that erode it.

So while advertising will play a role, it’ll likely amplify good merchants—not rescue bad ones.

 

The Bigger Picture

ACP isn’t just another eCommerce integration—it’s the beginning of AI-native commerce.
Where search engines once decided who got seen, now AI systems will decide who gets recommended.

For merchants, that means visibility will depend less on marketing hacks and more on data integrity, operational reliability, and brand trustworthiness.

The merchants who invest now—who clean up their feeds, enrich their data, and maintain solid fulfillment—will own the early wave of agentic commerce visibility.

Just as Google Shopping created its early winners, ACP will too. The difference is that this time, the AI will decide who it trusts—not who can outbid the rest.

AI isn’t here to replace advertisers; it’s here to filter for the best ones. The shift ACP brings will reward the merchants who do things right—and expose the ones who’ve been skating by on spend.

Those who treat this as another channel will fall behind. Those who treat it as the next foundation of product visibility will lead it.

Get a FREE AI Visibility Report Today!

Just enter your website and, in a few minutes, this report will identify your overall AI visibility — plus actionable steps you can take to pinpoint weak spots, missed mentions, and visibility issues that limit your exposure in AI search results.

Get My Free Report

The post The Agentic Commerce Revolution:
How OpenAI’s ACP Will Reshape Product Visibility and Advertising first appeared on ConversionGIANT.com.

In our latest video, Peter from Conversion Giant breaks down why AI Overviews and tools like ChatGPT are redefining the search landscape—and what your business can do to stay ahead with AIO (AI Optimization) strategies.

What Are AI Overviews, and Why Should You Care?

Google’s AI Overviews are now showing up in more and more search results, summarizing content and directing traffic without users clicking through. At the same time, 27% of U.S. adults report using ChatGPT as a search engine alternative. These shifts signal a massive change in how content is found, interpreted, and valued.

The Future of SEO Is LLMSEO

AIO—or LLMSEO (Large Language Model SEO)—is the evolution of traditional search optimization. It’s about optimizing for both human users and AI systems that decide what content is surfaced and summarized.

In this video, you’ll discover our 5-step framework to future-proof your online visibility:

• AI-ready content creation tailored for both users and LLMs

• Enhanced schema markup to give AI more structured data

• Crawling enablement via updated robots.txt and llms.txt files

• Social proof integration to validate trustworthiness

• Authority signals beyond backlinks, such as brand mentions and reviews

Real-World Application: Marv Golden Case Study

We show how our client, Marv Golden—an aviation headset retailer—is already appearing in AI Overviews, thanks to our tailored AIO strategy. These aren’t just vanity wins; they’re revenue-driving placements.

Take Action Now

If your digital strategy hasn’t evolved to account for AI’s role in search, now is the time. Watch the video to learn how AIO can drive revenue in this new paradigm—and reach out to see how we can help implement it for your business.

The post AI is Changing Search: Here’s How to Stay Visible with AIO (LLMSEO) Strategies first appeared on ConversionGIANT.com.

In this quick, insight-packed video, our team explains why PMax campaigns often underperform and how you can take back control of your advertising strategy.

The Problem: Data Blind Spots

Google’s PMax campaigns combine search, display, shopping, and YouTube placements—but obscure the most critical data. Which SKUs are profitable? Which ones are burning through your budget? Google won’t tell you.

Our Solution: Full-Funnel Profit Clarity

At Conversion Giant, we cut through the noise using real product-level insights. We help eCommerce and lead-gen brands:

• Identify high-ROAS products and campaigns

• Eliminate budget drains from low-margin SKUs

• Maximize ad spend for scalable, sustainable growth

The Payoff: Smarter Campaigns, Greater Profitability

By surfacing what Google hides, we enable our clients to act on meaningful data—not just impressions or clicks. The result is better control, less waste, and higher returns.

Watch the full video to learn how we’re turning underperforming PMax accounts into efficient, profit-generating machines.

The post Why Your PMax Campaigns Might Be Failing – And What Google Isn’t Telling You first appeared on ConversionGIANT.com.

In this results-driven video, we reveal how we helped clients:

• Cut wasted ad spend by up to 89%

• Increase ROAS without raising budgets

• Achieve returns as high as 1700%

The Hidden Costs of Poor Optimization

Most advertisers don’t realize that Google Shopping and PMax campaigns can quietly hemorrhage money—especially when low-performing products soak up a majority of the spend. And because Google doesn’t offer true product-level visibility, brands are left guessing.

Our Proven Methodology

Using custom feed analysis and proprietary reporting, we pinpoint where your ad dollars are going—and where they’re being wasted. Our strategy includes:

• Feed optimization for high-margin SKUs

• Smart segmentation of product categories

• Manual overrides to prevent poor placements

Real-World Results That Speak for Themselves

• $10K/month campaign → 11x ROAS

• $89K/month campaign → 17x ROAS

• 89% ad spend cut → 12x ROAS

• Top account → 1700% ROAS

All without increasing ad budgets.

Free Audit Offer

Want to know how your campaigns stack up? We’re offering a free product feed and campaign audit to uncover hidden inefficiencies and unlock higher returns.

Claim Your Free Audit Now »

The post 1700% ROAS?! Here’s How We Fixed These Google Shopping & PMax Campaigns first appeared on ConversionGIANT.com.

The digital advertising world is undergoing a significant transformation. As privacy concerns lead to the phasing out of traditional cookies, Google Ads has introduced Enhanced Conversions. Conversion Giant is at the forefront, helping advertisers understand and adapt to these changes.

Why the Shift to Enhanced Conversions?

This change stems from increasing global emphasis on user privacy and data protection. Traditional cookie-based tracking methods are becoming less viable due to privacy regulations and changing browser policies. Enhanced Conversions represent a shift towards a more secure, privacy-compliant way of tracking conversions.

Understanding Enhanced Conversions

Enhanced Conversions use encrypted first-party data (like email addresses) from your website, ensuring accurate tracking and compliance with privacy standards. This feature sends hashed data to Google using SHA256 encryption, thereby maintaining user privacy while providing precise conversion data.

Benefits for Advertisers

• Improved Data Accuracy: Get a clearer picture of how ads drive customer actions.
• Adherence to Privacy Norms: Stay compliant with evolving privacy regulations.
• Enhanced Campaign Performance: Use better data for more effective ad targeting and bidding.

Implications of Not Implementing Enhanced Conversions

• Loss of Tracking Accuracy: As cookies become obsolete, advertisers not using Enhanced Conversions will face challenges in tracking user interactions accurately.
• Competitive Disadvantage: Falling behind in adopting these new standards could put advertisers at a significant disadvantage in terms of campaign optimization and ROI.
• Potential Non-Compliance Risks: Ignoring these changes could lead to privacy compliance issues, affecting brand reputation and legal standing.

Embracing Enhanced Conversions with Conversion Giant

Don’t let your advertising strategies become outdated. Embrace Enhanced Conversions to stay ahead in a privacy-focused digital landscape. Conversion Giant is here to assist you in this transition, ensuring your Google Ads campaigns remain effective and compliant.

Ready to adapt to Enhanced Conversions? Contact Conversion Giant today. Our team of experts is dedicated to guiding you through these changes for sustained advertising success and compliance.

The shift to Enhanced Conversions is crucial for staying relevant and effective in the evolving world of digital advertising. Conversion Giant is committed to helping you navigate this change, ensuring your advertising strategies are not only current but also set for future success.

The post Navigating the Shift to Enhanced Conversions with Conversion Giant first appeared on ConversionGIANT.com.

Are you ready to upgrade from Universal Analytics to Google Analytics 4? The transition may seem daunting, but it doesn’t have to be if you plan ahead. With GA4, you can take advantage of more powerful insights that will help you get the most out of your digital marketing data.

The good news is that while Universal Analytics is set to sunset in July 2023, your data won’t go away right away—Google has made it so that your information will remain accessible for at least six months after the sunset date. That gives you plenty of time to make the switch over to GA4 and start taking advantage of its new features.

Google Analytics 4 (GA4) is the next-generation measurement solution offered by Google. Making the switch from Universal Analytics to GA4 does not have to be a stressful experience. It is set to replace Universal Analytics and it brings with it several new and improved features – a flexible event-based data model, powerful machine learning algorithms for modeling insights, and predictive capabilities that can assist in making better decisions when it comes to your digital marketing strategy.

But don’t wait until the last minute! Start planning your transition now.

GA4 is designed to help you get the most out of your customer data. With GA4, you can unlock insights that weren’t available with Universal Analytics—insights that will help you track your customers’ behavior even when there are gaps in the data. And since it doesn’t rely on cookies alone, GA4 is more resilient and better equipped for a changing digital landscape.

Migrating to Google Analytics 4

Migrating to Google Analytics 4 may require some adjustments to your current analytics setup, but the benefits far outweigh any potential inconveniences. With its advanced features and capabilities, GA4 can give you a clearer picture of who your customers are and how they interact with your business’s key insights, which means making decisions based on accurate and comprehensive data and fine-tuning your marketing strategies for maximum impact. 

Migrating to Google Analytics 4 can be a simple process. To get started, you’ll need to do the following:

• Create a GA4 property in your Google Analytics account.
• Add GA4 tags to your Shopify store.

Depending on your Universal Analytics setup, you may also need to complete the following tasks:

• Migrate your audiences to GA4 in your Google Analytics account.
• Migrate conversion funnels and goals to GA4.

By following these steps, you can smoothly transition from Universal Analytics to Google Analytics 4 and enjoy the benefits of the advanced features and functionality that the latter offers.

To migrate to Google Analytics 4, you need to create a GA4 property and add it to your Shopify store. Here are the steps to do it:

Step 1: Create a GA4 property

To create a GA4 property, you must have the editor role for your Google Analytics account. Once you have this, follow these steps:

1. Create a Google Analytics 4 property in your account.
2. Create a web data stream.
3. Copy the Measurement ID provided.

Step 2: Set Up GA4 Tags

After you complete the set-up process for your GA4 tags, it’s time to connect them to your Shopify store.

To get started, head over to your Shopify admin and go to Online Store > Preferences. Once you’re there, scroll down until you find the Google Analytics section and click “Manage Pixel”. This will bring up the Google Analytics setup window. From there, click “Connect your Google account” and select the Measurement ID for the GA4 property you want to connect to your Shopify store. Once you’ve done that, just click “Connect your Google Analytics 4 property” and you’re all set! Your GA4 tags are now connected to your Shopify store.

If you’ve already added GA4 tags to your store, congratulations! You’re well on your way to getting the most out of Google Analytics. However, depending on how you use Universal Analytics, there may be a couple more steps before you can fully reap the benefits of GA4:

• If you use Universal Analytics audiences, you’ll need to migrate them over to GA4. Audiences are a powerful way of seeing how different groups of visitors interact with your site, so it’s worth the effort to make sure they work in the new analytics setup.

• If you use Universal Analytics to track Google Ad conversions on your Shopify store, then you will also need to migrate conversion tracking over to GA4. This ensures that your store’s ads are properly tracked and you can get an accurate picture of how effective they are.

If you don’t use Universal Analytics audiences or track Google Ad conversions, then your migration should be complete. 

Step 3: Transfer Your Audience to GA4

Migrating Universal Analytics audiences to Google Analytics 4 is a great way to keep your data organized and leverage the most out of it. Take all of the audience segments you created in Universal Analytics and move them over to GA4. You’ll have those same user groups based on data from your new property in Google Analytics 4. Export those audiences straight to your linked Google Ads accounts, this gives you more control over how you target customers and access to the same use cases.

Step 4: Add Conversion Tracking

If you’re already using Universal Analytics to track your Google Ad conversions on your Shopify store, it’s time to switch over. With GA4, events are used instead of goals and e-commerce reports for tracking and measuring conversions. It takes a bit of work to be done in the background but we’ll walk you through everything. So don’t worry! You’ve got this. Let’s get started.

Now that you know the steps for migrating conversion tracking to GA4, let’s dive into the details.

First, set up events in GA4 and mark them as conversions. This allows Google Ads to track and measure those actions which are important to your business. Once these events have been created, you can link your Google Ads account to your Google Analytics account. This allows the data to be shared between the two platforms so that you can gain valuable insights into customer behavior and improve your marketing strategies. Finally, import conversions into Google Ads. This will give you a better understanding of which campaigns are performing well and which ones need further optimization.

For more information about conversion tracking in GA4, refer to the Conversion Analytics in GA4 guide which provides detailed instructions on the setup process. With this guide, you can ensure that your conversion tracking is set up correctly so that you can maximize the efficiency of your campaigns.

The post How to Integrate GA4 with Your Shopify Store first appeared on ConversionGIANT.com.

Every business can grow to a point where it might be time to take the leap and hire an SEO agency to take the next step in growth. Unfortunately, with SEO there’s not a lot a business can do to avoid the time and money it takes to boost their website rankings and organic search presence. 

The undisputed fact is consumers rely on internet searches to find the right business they are looking for, so your website is your first point of contact with the majority of potential customers. And since the world of SEO is constantly shifting with changes to the algorithm, hiring professionals to handle it for you can save you time, money, and heartache. 

Top Inbound Marketing Priorities

So you may be asking yourself: Can I do it myself or do I need to hire an SEO agency? Here are three signs it’s time for the latter.

#1) You don’t have time to stay on top of Google algorithm updates.

SEO is constantly changing, so in order to do it effectively you have to keep up with current news. Otherwise you might miss an important announcement, a major update, or some other important piece of information. There was recently a major update to core web vitals that threw everyone for a loop. 

For example, here are two major Google updates to look out for:

• Core Updates: Or occasionally referred to as “Broad Core Algorithm Updates.” These are the updates that only occur a 2-3 times per year. They’re usually announced publicly and contain more impactful changes to the ranking algorithm. They send ripples across multiple industries and tend to impact a large number of websites.
  
• Regular Updates: These are the ones that occur almost monthly (or possibly even happen weekly, for all we know). They’re smaller updates that tend to go unannounced and rarely — if ever — have their content disclosed. Usually, these kinds of updates are found out by SEOs who talk to one another about impacts they might have noticed within a specific industry or set of industries.

A lot of people don’t have the time to constantly check SEO news (or even know where to find it). You need to stay on top of all the updates and upgrades which can happen at any given moment. 

Needless to say, taking the necessary technical changes to adapt to the changing Google landscape takes up copious amounts of time and surveillance. If you find yourself thinking you have the time to handle it yourself and are willing to take up the challenge, then hiring an agency may not be right for you. If not, and you are also not able to spend money on someone else doing it for you, then you may not be ready to tackle SEO in general.

#2) You don’t have the resources for link building. 

SEO takes a LOT of work to do it right. Not only is there all the onsite work (which can require regular updates since SEO changes so much), there’s the link building. Link Building is a critical part of SEO and it takes a ton of effort. It just takes many hours a week to do it to any real effect, 

Since it can be a bit tricky. It’s the kind of thing that can do a lot of harm when it’s done wrong, and there’s a lot of bad information about it out there. With this in mind, there’s a lot of peace of mind that comes with putting it in the hands of professionals.

Here are some of the statistics on link building from Social Media Today:

• 51% of marketers say it takes one to three months to see the impact of link-building efforts
• 41% of SEO experts consider link building to be the most difficult part of search optimization
• 94% of the world’s content gets zero external links

Another thing to consider are the tools required you will need to achieve significant growth. There are many expensive tools which provide different functions and the manpower alone to manage them can be staggering. Agencies have access to all of these tools and can manage them all for you.

#3) Your growth has plateaued. 

If you’ve hit a wall in terms of consistent growth, you may have reached the scope of your ability to grow organically with word of mouth and referrals. It’s a common occurrence and the best way to combat it is by utilizing SEO to improve your website’s visibility. 

Many SEO agencies specialize in convertibility as well, and growth can sometimes flatline because a business needs an outside perspective. Having an agency will provide you an unbiased set of eyes that will look at your website/business through the eyes of a consumer and tell you what you can do better to make your offerings clearer and more appealing.

You may also find the reason your growth has hit a roadblock is because of your competitors. They may be utilizing SEO to build growth and have positioned themselves to rank highly for keywords relevant to your business. A good SEO team will see exactly what they are doing and come up with strategies to make your business more of an authority in your field.

The post Do I Need an SEO Agency? 3 Signs It’s Time to Hire One first appeared on ConversionGIANT.com.

Landing pages are usually created for specific marketing and advertising campaigns, as their goal is to convert users from other digital sources – such as an email, Google Ad, social media posting, or similar offsite destinations.

Since landing pages wield so much power, it’s important to optimize them properly. The two campaign metrics that play an important role in landing page optimization are click-through rate and conversion rate.

Identify Your Best Ads and Landing Pages

Combining your best performing ads with your best performing landing pages is crucial to the success of your campaign. 

First, start by checking Google’s quality score for each of your ads. These rates affect your ads ranking and can give insights into your CTR and how your landing page is performing. Most importantly, it shows you how you are comparing to your competitors’ ads and landing pages.

Consider doing a comb-through of your website analytics to see which pages may lead to conversions even if they have not been connected to any paid ads you’ve run. If you find a good contender, consider testing how it performs when you make it a landing page on an ad.  

This will take some time, testing, and tweaking but once you have identified your heavy hitters, most of the work is already done. So, why not take it one step further?

Optimizing Your Campaigns

You always want to stay away from irrelevant search queries when it comes to your ad bids. Check to see which keywords are giving you expensive and irrelevant traffic so you can designate them as negative keywords. 

You should also see what the search intent is behind those keywords.

Optimizing Your Landing Pages

Clear and attractive language is the most important staple for a good landing page. The main trick here is a killer call-to-action (CTA) which should line up with the same CTA you used in the ad that directed the user here. Everything on the page should support this from the headline to the body copy, even the images and graphics you may use. 

Make your CTAs short and simple but dynamic using language that clearly indicates the next step (buy now, sign up, download today, book now, etc.) Also look through your landing pages to check for inaccuracies with shipping or turnaround times. 

You also want to ensure your landing page is “healthy”. Long loading times are a dealbreaker for a lot of users, so you want your page to load in under five seconds. You likely want to use minimal images and content on these pages for simplicity’s sake, so it shouldn’t be too much of a loss to take out elements which may impact the load time. 

Using these methods you can really improve the quality of your landing pages and the ads which direct traffic to them. Lean on your quality landing pages so you can land the sale!

The post Optimize Your Landing Pages for Campaign Performance first appeared on ConversionGIANT.com.

And by most, we are actually talking 90 percent! 

This is great news for businesses hoping to collect relevant email addresses to share promotions, new products, and other news via email marketing. Consumers have become increasingly concerned about their privacy and wary about how their data is collected and used. However, this method of data sharing is organic, trusted, and volunteered by the users, making it immune to most (if any) future regulatory changes. 

The trick is, you need to offer the user an incentive in exchange for their email address. But, is there any other information you should be gathering? What are the best incentives to offer? 

Here are a few tried and true tips and incentives you can use to promote to build your brand and collect meaningful data for your business.

What Other Data Should We Ask For? 

Consumers don’t like to give personal information they feel is too invasive. That being said, what consumers identify as invasive varies greatly by demographic. Here are some examples: 

• Zoomers are 57% more likely to share their email activity and 52% less willing to share their activity on other websites.
• Young urban professionals are 113% more likely to share their social media activity and 36% less likely to share their gender. 
• New parents are 70% more likely to share their income and 43% less likely to share their activity on a company’s website. 
• Retired or wealthy users are 34% more likely to share their activity on the company’s website and 53% less willing to share their income. 
• Value shoppers are 18% more likely to share their income and 14% less likely to share their social media details. 

By researching your target demographic and learning what they are more likely to share in terms of personal data, you can find the best course of action to increase signups. And if you don’t want to scare users away, consider keeping your ask as bare bones as possible since the email address is definitely what you will get the most value out of. 

What Are the Best Types of Incentives I Can Offer? 

Discounts & Promotions

This one works especially well for targeting first time subscribers. You could offer a first time discount to encourage them not only to sign up with their email but also to complete the checkout process using their personal discount code. A free gift with purchase could also work and to incentivize email sign ups and purchases. 

Downloadable Content

A lot of businesses will offer access to e-books, videos, webinars, whitepapers or other materials in exchange for email opt-ins. This content should be relevant to your business and industry while also being informative and beneficial to the consumer. Not only will this help grow your email list, it also helps establish your brand as an authority in your industry.

Exclusive Access

There are a few ways to offer your customers the chance for exclusive access in exchange for their data. You could offer them access to exclusive products, early access to products, or access to limited-time-only products. You could also offer them entry into a contest or giveaway in exchange for their email. Consumers like having access to exclusive things, so this incentive might be the right one for you!

Why Should I Offer Incentives? 

As stated previously, 9 in 10 consumers are willing to share their email address in exchange for a worthwhile incentive. This is a huge step up from those who are willing to give their email without an incentive, which is only 1 in 3 consumers. 

Offering these incentives can also lead to opportunities in building your brand’s reputation. Nearly 60% of consumers believe brands are selling their data, so calming these worries with transparency and assurance is a must. Tailor your messaging so your customers will trust you to only use their data for relevant emails and nothing more. 

The post Offering Incentives For Email Opt-Ins first appeared on ConversionGIANT.com.

Google has reported that advertisers who’ve made this change have seen a 12% average increase in return on their ad spend, but as we know, every campaign is different and you should learn how this switch will affect you.

What is Performance Max?

Performance Max campaigns are a goal-based campaign type which relies on Google’s algorithms to automate the targeting and delivery around the specific performance goal chosen by the advertiser. What is somewhat different is that these campaigns will be able to run across all of Google’s inventory (Search, Display, YouTube, Gmail, Discovery campaigns, etc.)

One of its main selling points is its simplicity, however many advertisers worry that with this will come lack of control and customization.

What are Advertisers Worried About?

You can still set your budget and bidding strategy, but the main issue is targeting. Advertisers have described location based targeting as tedious and time consuming. There are no ad groups in Performance Max, only one set of audience targeting. This doesn’t necessarily mean your ads will reach this audience, Google will look at this data as a signal and use it to generate potential customers with similar user behavior.

The other issue advertisers are having with Performance Max is with its reporting. Google has said they will take steps to amend this, but many have found the reporting to be incredibly limited and not very transparent (especially when it comes to targeting). Since the targeting is based on signals, there is no way to know who has seen your ads. There is no audience reporting, keyword reporting, or demographic reporting.

What can Advertisers Do to Prepare For the Switch?

Google will soon launch a “one-click” tool which will switch your campaign to Performance Max ahead of the deadline. It will definitely be beneficial for advertisers to use this tool to test what these changes will mean for them before they are forced to make the switch. They should also consider exploring other campaign types if they are reliant on these soon to be extinct options.

It’s also important to keep an eye on your existing Smart Shopping and local campaigns since you may not know the exact date the switch will occur. Additionally, even as stand alone Smart Shopping campaigns are transitioned out, we are still seeing changes. For example, as of February 15th 2022, all Smart Shopping campaigns past, present, and future are now operating on a shared budget. This change should not have any effect on performance, but keep an eye on it and any other last minute changes which may occur before the transition.

The post The End of Smart Shopping Campaigns first appeared on ConversionGIANT.com.