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    <item rdf:about="http://blogs.atlassian.com/rebelutionary/archives/2010/03/wanted_vp_of_engineering_atlassian.html">
    <title>Wanted: VP of Engineering @ Atlassian</title>
    <link>http://blogs.atlassian.com/rebelutionary/archives/2010/03/wanted_vp_of_engineering_atlassian.html</link>
    <description> Hello blog readers. Quite some time eh? Nothing new there. Life&apos;s been busy! In the last 6 months I turned 30, travelled a few laps of the globe, got married to the most wonderful woman on the planet, took...</description>
    <dc:subject></dc:subject>
    <dc:creator>Mike</dc:creator>
    <dc:date>2010-03-18T19:29:47+10:00</dc:date>
    <content:encoded><![CDATA[<div align="center"><a href="http://www.flickr.com/photos/sfarquhar/sets/72157623135090978/"><img src="http://farm3.static.flickr.com/2701/4243308311_2ab7c6b27a.jpg"></a></div>

<p>Hello blog readers. Quite some time eh? Nothing new there. Life's been busy! </p>

<p>In the last 6 months I turned 30, travelled a few laps of the globe, got married to the most wonderful woman on the planet, took a long holiday for the first time since we started and now I'm back on deck in Sydney leading 250 awesome Atlassian's... and 2010 has barely started. </p>

<p>Phew! </p>

<p>It's going to be an absolutely huge year.</p>

<p>I'm hoping to write more this year, but like always - life seems to get in the way! </p>

<p>For now, we're looking for people... <em>lots</em> of people - software engineers, QA engineers, UX designers, support engineers. If you want to work for Atlassian, or move to Sydney or SF - this is your chance. For details, see our <a href="http://www.atlassian.com/32/">32 hiring campaign page</a> for videos on all aspects of the job and life at Atlassian.</p>

<p>Specifically, we're searching the world for an absolutely rockstar <b>VP of Engineering</b> to lead Atlassian's team of engineers in Sydney and San Francisco. </p>

<p>If you think that's you, see the <a href="http://www.atlassian.com/32/listing.jsp?jobID=66">job ad</a> for details or watch Scott below talking about what the position will be like... oh, and you get to work for Scott and I! I guarantee it will be an experience you'll never forget ;)</p>

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<p>If you know anyone suitable - or maybe you're just an engineer whose boss is absolutely kick ass but you want him to move so you can get his job, please send them a link. </p>

<p>If you heard about the job on this blog and you send the right candidate, I'll personally mail you a case of Aussie beer anywhere in the world. </p>

<p>Until next year blog readers, thanks for your loyalty ;)</p>]]></content:encoded>

    
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    <item rdf:about="http://blogs.atlassian.com/rebelutionary/archives/2009/04/stimulus_update_world_maps_4_hours_left.html">
    <title>Stimulus Update - World Maps &amp; 4 Hours Left</title>
    <link>http://blogs.atlassian.com/rebelutionary/archives/2009/04/stimulus_update_world_maps_4_hours_left.html</link>
    <description>A really super quick Atlassian Stimulus update. We&apos;re 116 hours in, we have 4 hours left. Total so far $97,470! That&apos;s right, we&apos;re $2.5k short of $100k. Given that the US is just starting to go out for a beer...</description>
    <dc:subject></dc:subject>
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    <dc:date>2009-04-25T14:24:36+10:00</dc:date>
    <content:encoded><![CDATA[<p>A really super quick <a href="http://www.atlassian.com/starter">Atlassian Stimulus</a> update. </p>

<p>We're 116 hours in, we have <em>4 hours left</em>.</p>

<p>Total so far <strong>$97,470</strong>! That's right, we're $2.5k short of $100k. Given that the US is just starting to go out for a beer on a Friday night, it will go <em>right</em> down to the wire. What a ripper of a finale!</p>

<p>If you haven't yet - we'd love your support. One last hurrah. Grab whatever megaphone you have - your blog, Facebook, email, Twitter or just open your window - and yell into it loudly!</p>

<h2>Maps</h2>

<p>I was just updating our dashboard - in <a href="http://www.atlassian.com/software/confluence">Confluence</a> of course! - and wrote a neat page that shows live maps of where we've sold <a href="http://www.atlassian.com/starter">Starter</a> licenses to.</p>

<p>The page is written using the <a href="http://confluence.atlassian.com/display/CONFEXT/Beanshell+Macro">Beanshell Macro</a> - sorry, this one is not for the new players - to access the sales database and dynamically construct <a href="http://code.google.com/apis/chart/types.html#maps">Google Charts</a> maps. Took about 10 minutes to knock up, now we have live maps of all the awesome people who've helped us get here!</p>

<p>For your viewing pleasure:</p>

<p><b>Unique Countries</b>: 86</p>
<h3><a name="SproutCountries-TheWorld"></a>The World</h3>
<p><img src="http://chart.apis.google.com/chart?chs=440x220&amp;cht=t&amp;chf=bg,s,EAF7FE&amp;chco=FFFFFF,bbeebb,115511,005500&amp;chld=USAUDEGBCANLNOFRNZCHBRPLBEFIESATRUSEIEINCZZAUADKHUSGITLVGRILPTKRMXTRSKJPROEEARIDISPHSISATWCLCNMTBYHRHKMYRSDZCREGFOLUBGVNBALTAEGFNCMDVEPRTHVIBDLBSMTNMALKIMQABHKWBOMOPAMZCOUY&amp;chd=t:100,32,20,19,13,7,4,4,4,4,4,4,4,3,3,3,2,2,1,1,1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0&amp;chtm=world" align="absmiddle" border="0" /></p>
<h3><a name="SproutCountries-Europe"></a>Europe</h3>
<p><img src="http://chart.apis.google.com/chart?chs=440x220&amp;cht=t&amp;chf=bg,s,EAF7FE&amp;chco=FFFFFF,bbeebb,115511,005500&amp;chld=USAUDEGBCANLNOFRNZCHBRPLBEFIESATRUSEIEINCZZAUADKHUSGITLVGRILPTKRMXTRSKJPROEEARIDISPHSISATWCLCNMTBYHRHKMYRSDZCREGFOLUBGVNBALTAEGFNCMDVEPRTHVIBDLBSMTNMALKIMQABHKWBOMOPAMZCOUY&amp;chd=t:100,32,20,19,13,7,4,4,4,4,4,4,4,3,3,3,2,2,1,1,1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0&amp;chtm=europe" align="absmiddle" border="0" /></p>
<h3><a name="SproutCountries-Asia"></a>Asia</h3>
<p><img src="http://chart.apis.google.com/chart?chs=440x220&amp;cht=t&amp;chf=bg,s,EAF7FE&amp;chco=FFFFFF,bbeebb,115511,005500&amp;chld=USAUDEGBCANLNOFRNZCHBRPLBEFIESATRUSEIEINCZZAUADKHUSGITLVGRILPTKRMXTRSKJPROEEARIDISPHSISATWCLCNMTBYHRHKMYRSDZCREGFOLUBGVNBALTAEGFNCMDVEPRTHVIBDLBSMTNMALKIMQABHKWBOMOPAMZCOUY&amp;chd=t:100,32,20,19,13,7,4,4,4,4,4,4,4,3,3,3,2,2,1,1,1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0&amp;chtm=asia" align="absmiddle" border="0" /></p>
<h3><a name="SproutCountries-Africa"></a>Africa</h3>
<p><img src="http://chart.apis.google.com/chart?chs=440x220&amp;cht=t&amp;chf=bg,s,EAF7FE&amp;chco=FFFFFF,bbeebb,115511,005500&amp;chld=USAUDEGBCANLNOFRNZCHBRPLBEFIESATRUSEIEINCZZAUADKHUSGITLVGRILPTKRMXTRSKJPROEEARIDISPHSISATWCLCNMTBYHRHKMYRSDZCREGFOLUBGVNBALTAEGFNCMDVEPRTHVIBDLBSMTNMALKIMQABHKWBOMOPAMZCOUY&amp;chd=t:100,32,20,19,13,7,4,4,4,4,4,4,4,3,3,3,2,2,1,1,1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0&amp;chtm=africa" align="absmiddle" border="0" /></p>
<h3><a name="SproutCountries-USA"></a><span class="caps">USA</span></h3>
<p><img src="http://chart.apis.google.com/chart?chs=440x220&amp;cht=t&amp;chf=bg,s,EAF7FE&amp;chco=FFFFFF,bbeebb,115511,005500&amp;chld=USAUDEGBCANLNOFRNZCHBRPLBEFIESATRUSEIEINCZZAUADKHUSGITLVGRILPTKRMXTRSKJPROEEARIDISPHSISATWCLCNMTBYHRHKMYRSDZCREGFOLUBGVNBALTAEGFNCMDVEPRTHVIBDLBSMTNMALKIMQABHKWBOMOPAMZCOUY&amp;chd=t:100,32,20,19,13,7,4,4,4,4,4,4,4,3,3,3,2,2,1,1,1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0&amp;chtm=usa" align="absmiddle" border="0" /></p>
<h3><a name="SproutCountries-SouthAmerica"></a>South America</h3>
<p><img src="http://chart.apis.google.com/chart?chs=440x220&amp;cht=t&amp;chf=bg,s,EAF7FE&amp;chco=FFFFFF,bbeebb,115511,005500&amp;chld=USAUDEGBCANLNOFRNZCHBRPLBEFIESATRUSEIEINCZZAUADKHUSGITLVGRILPTKRMXTRSKJPROEEARIDISPHSISATWCLCNMTBYHRHKMYRSDZCREGFOLUBGVNBALTAEGFNCMDVEPRTHVIBDLBSMTNMALKIMQABHKWBOMOPAMZCOUY&amp;chd=t:100,32,20,19,13,7,4,4,4,4,4,4,4,3,3,3,2,2,1,1,1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0&amp;chtm=south_america" align="absmiddle" border="0" /></p>
<h3><a name="SproutCountries-MiddleEast"></a>Middle East</h3>
<p><img src="http://chart.apis.google.com/chart?chs=440x220&amp;cht=t&amp;chf=bg,s,EAF7FE&amp;chco=FFFFFF,bbeebb,115511,005500&amp;chld=USAUDEGBCANLNOFRNZCHBRPLBEFIESATRUSEIEINCZZAUADKHUSGITLVGRILPTKRMXTRSKJPROEEARIDISPHSISATWCLCNMTBYHRHKMYRSDZCREGFOLUBGVNBALTAEGFNCMDVEPRTHVIBDLBSMTNMALKIMQABHKWBOMOPAMZCOUY&amp;chd=t:100,32,20,19,13,7,4,4,4,4,4,4,4,3,3,3,2,2,1,1,1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0&amp;chtm=middle_east" align="absmiddle" border="0" /></p>

<p>Isn't that staggering? Look how much of the world we've covered. Fascinating. Back at you in 4 hours. Keep up the noise, and thank <em>you</em> for helping.</p>]]></content:encoded>

    
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    <item rdf:about="http://blogs.atlassian.com/rebelutionary/archives/2009/04/stimulus_day_3_dashboard_stats.html">
    <title>Stimulus Day 3 - Dashboard &amp; Stats</title>
    <link>http://blogs.atlassian.com/rebelutionary/archives/2009/04/stimulus_day_3_dashboard_stats.html</link>
    <description> Another 24 hours and the snowball that is the Atlassian Stimulus Package keeps rolling. Just incredible. In 75 hours, we&apos;ve helped almost 5,000 startups and small teams in 77 countries get some kick ass software while raising over $66,400...</description>
    <dc:subject></dc:subject>
    <dc:creator>Mike</dc:creator>
    <dc:date>2009-04-23T20:05:26+10:00</dc:date>
    <content:encoded><![CDATA[<p><a href="http://www.atlassian.com/starter"><img src="http://img.skitch.com/20090423-ktiy3y38kiwnt3be8bqpdjyi1j.png" align="right" /></a></p>

<p>Another 24 hours and the snowball that is the <a href="http://www.atlassian.com/starter">Atlassian Stimulus Package</a> keeps rolling. Just incredible.</p>

<p>In 75 hours, we've helped almost <strong>5,000 startups and small teams</strong> in <strong>77 countries</strong> get some <a href="http://www.atlassian.com/software">kick ass software</a> while raising over <strong>$66,400</strong> for <a href="http://www.roomtoread.org">Room To Read</a> - my favourite charity.</p>

<p><span style="color: darkred; font-style:italic;">Small plug - if you're in Sydney or SF and want to work for the company that <em>makes</em> the kick ass tools, <a href="http://www.atlassian.com/about/careers">we're hiring</a>!</span></p>

<h2>Dashboard </h2>

<p>I'm too tired right now (been a loooong 3 days) to snip out all the relevant bits, so instead I thought I'd just snap our entire dashboard (edited to censor the customer names - sorry folks - remember thought, it's a wiki so my change took seconds!). </p>

<p>Our entire company seems to be reloading this dashboard every 10 minutes, watching the numbers and graphs tick along, celebrating milestones, round numbers, new countries etc. Today different people around the company added metrics on countries, niftier support charts and more. </p>

<p>You simply won't find a better example of how a fantastic wiki like <a href="http://www.atlassian.com/software/confluence">Confluence</a> can get your team on the same page - so I thought I'd share it here. </p>

<p><em>This is how every team should work.</em></p>

<p>Of course... if you want your own, or your company / team doesn't operate like this... buy a Confluence starter license <a href="http://www.atlassian.com/starter">here</a> or just click the pig!</p>

<p>(Click the below thumbnail to view the whole dashboard at full size - 800KB - lots of stats here. Any questions, just post a comment!)</p>

<p><em style="color: darkred;">Update:</em> Should have mentioned I cloned the real dashboard to screenshot it - which is why you can't see any comments. Our actual dashboard currently has <strong>99</strong> comments from <strong>42</strong> people and has been edited <strong>40</strong> times by <strong>8</strong> employees - in <strong>75</strong> hours - in a <strong>200</strong> person company. <span style="color: darkred;">How is <em>that</em> for Enterprise 2.0 collaboration!</span> </p>

<p><a href="http://blogs.atlassian.com/rebelutionary/images/stimulus-dashboard-day3.png"><img src="http://blogs.atlassian.com/rebelutionary/images/stimulus-dashboard-day3-thumb-400x957.png" width="400" height="957" alt="stimulus-dashboard-day3.png" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /></a></p>]]></content:encoded>

    
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    <title>Stimulus Update - Holy Cow!</title>
    <link>http://blogs.atlassian.com/rebelutionary/archives/2009/04/stimulus_update_holy_cow.html</link>
    <description>It&apos;s all hands on deck here at Atlassian HQ. Our little stimulus package seems to have set the Internet alight. A little ultra-quick update. What&apos;s happened in the first 48 hours? First, the big announcement. Remember how we had that...</description>
    <dc:subject></dc:subject>
    <dc:creator>Mike</dc:creator>
    <dc:date>2009-04-22T16:52:44+10:00</dc:date>
    <content:encoded><![CDATA[<p>It's all hands on deck here at Atlassian <span class="caps">HQ.</span> Our little <a href="http://www.atlassian.com/starter">stimulus package</a> seems to have set the Internet alight. </p>

<p>A little ultra-quick update. What's happened in the first 48 hours? </p>

<p>First, the big announcement.</p>

<p>Remember how we had that little goal of raising <strong>$USD 25,000</strong> for <a href="http://www.roomtoread.org">Room To Read</a> to build libraries for kids in the developing world?</p>

<p>Well - we did that. Already. In fact, we did it in just over 23 hours. Yup! Holy s**t! Or as we say in Australia fan-fucking-tastic! But don't let that slow us down.</p>

<p>Here are some more detailed stats from 2 minutes ago:</p>

<h2>Progress</h2>

<p>Well, we haven't actually slowed down that much at all. 48 hours in we has just passed <strong>$47,000 in funds raised</strong>, selling over 6,000 starter licenses. </p>

<div align="center"><img src="http://img.skitch.com/20090422-na61dwajx6cca6xaajkk7p5e9s.png" /></div>

<p>If you think about that in terms of libraries, at $USD4k per library - that's an extra <em>5 or 6 libraries</em> we're going to build around the world for kids. Just thinking about the long term effects that will have is simply staggering to me. Thank you to <em>everyone</em> who has contributed!</p>

<p>As you can see from the real time chart, the Confluence and <span class="caps">JIRA </span>charts are jockeying for the #1 position and it's going to be a photo finish. Also, you can see that the customers are from around the world.</p>

<h2>Targets</h2>

<p>We also quickly put up a chart that showed our progress against the target 'worm' - but you can see we're doing well against that too:</p>

<div align="center"><img src="http://img.skitch.com/20090422-t6k5tmxqwnh4qk9eqa76dgnsh.png" /></div>

<h2>Sales Per Hour</h2>

<p>The most recent is a chart showing the number of sales per hour.</p>

<div align="center"><img src="http://img.skitch.com/20090422-rd31epqhnixdnb9wuxbc69t8pn.png" /></div>

<p>You can see the quiet period at the start where the US and Europe were asleep, then the nuts moment where we <span class="caps">DOS'</span>ed ourselves (at 2am Sydney time!) and then the steady, steady flow of orders since then.</p>

<h2>Where do the figures come from?</h2>

<p>It wouldn't be Atlassian if we didn't use our own tools for everything - in this case, tracking the status of our own campaign. </p>

<p>We've built a <a href="http://www.atlassian.com/software/confluence">Confluence</a> dashboard to show keep everyone internally updated to the second as to how the entire campaign is going. (Did you really expect us to use anything else?)</p>

<p>Besides being an absolutely <em>excellent</em> example of where Confluence just <em>rocks</em> for business intelligence applications. Our dashboard is made from the <a href="http://confluence.atlassian.com/display/CONFEXT/Confluence+Chart+Plugin">chart</a>, <a href="http://confluence.atlassian.com/display/CONFEXT/Cache+Plugin">cache</a>, <a href="http://confluence.atlassian.com/display/CONFEXT/SQL+Plugin"><span class="caps">SQL</span></a> and <a href="http://labs.atlassian.com/wiki/display/FUTURE/Home">future</a> plugins. </p>

<p>(Of course if you <a href="http://www.atlassian.com/starter">buy a starter license</a> you can build your own nifty BI boards inside your own personal Confluence instance)</p>

<h2>What's Next?</h2>

<p><a href="http://www.atlassian.com/starter"><img src="http://img.skitch.com/20090422-mugkhui11scf6mb2dia8rbm5p9.jpg" align="right" /></a></p>

<p>We're 72 hours - 3 days - from the Stimulus package finishing, and me getting some sleep! We've melted servers, replaced 'em, had staff on call almost 24&#215;7, tweeted, Facebook'ed (is that a verb?), blogged and talked to the press like crazy men. It's been quite a ride... but it's not over yet.</p>

<p>I hope that gives you a little insight into where we're at so far. We'll have some more stats as the dashboard evolves.</p>

<p><strong>Thank you so much to everyone who has helped out so far.</strong> You rock.</p>

<p>Remember, there's 3 days left so <em>keep spreading the word</em>, and if you haven't yet <a href="http://www.atlassian.com/starter">pick up a starter license</a> - or just click on the pig!</p>]]></content:encoded>

    
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    <item rdf:about="http://blogs.atlassian.com/rebelutionary/archives/2009/04/atlassian_stimulus_package_announced.html">
    <title>Atlassian Stimulus Package Announced</title>
    <link>http://blogs.atlassian.com/rebelutionary/archives/2009/04/atlassian_stimulus_package_announced.html</link>
    <description>Just a quick post to mention that the Atlassian Stimulus Package has gone live! Following on from my last post on strategy, I have a muuuch longer essay coming covering the why behind it later (which I&apos;ll hopefully post later...</description>
    <dc:subject></dc:subject>
    <dc:creator>Mike</dc:creator>
    <dc:date>2009-04-20T19:50:38+10:00</dc:date>
    <content:encoded><![CDATA[<p>Just a quick post to mention that the <a href="http://www.atlassian.com/starter">Atlassian Stimulus Package</a> has gone live! </p>

<p>Following on from my <a href="http://blogs.atlassian.com/rebelutionary/archives/2008/12/strategy_is_something_you_can_learn.html">last post on strategy</a>, I have a muuuch longer essay coming covering the why behind it later (which I'll hopefully post later tonight Sydney time) but for right now I just want to get the word out.</p>

<p><img src="http://www.atlassian.com/starter/images/big-five.png" align="right" height="159" widht="257" style="padding: 6px;" /></p>

<p><strong>The Skinny</strong>: Pretty simple. For the next 5 days, get <a href="http://www.atlassian.com/software/confluence">Confluence</a> or <a href="http://www.atlassian.com/software/jira"><span class="caps">JIRA</span></a> for $5 for 5 users. All goes to <a href="http://www.roomtoread.org">Room To Read</a></p>

<p><strong>The Goal</strong>: To raise $25k to build 5 libraries for children in the developing world in 5 days... all whilst helping stimulate startups and small teams with kick-ass tools.</p>

<p><a href="http://www.atlassian.com/starter">Get in quick</a>. Tell your friends. Twitter it. Facebook it. Go nuts. Follow the pig.</p>

<div align="center"><img src="http://img.skitch.com/20090420-pd1kw3ned7ss7r45kb3rgjsu4f.jpg" height="205" width="500" alt="Click me to get Starter-ed" /></div>]]></content:encoded>

    
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        <dc:contributor>
          <foaf:person foaf:name="Robert Watkins">
             <foaf:homepage rdf:resource="http://twasink.net/" />
             <foaf:email rdf:resource="robertdw@twasink.net" />
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    <item rdf:about="http://blogs.atlassian.com/rebelutionary/archives/2008/12/strategy_is_something_you_can_learn.html">
    <title>Strategy is Something You Can Learn</title>
    <link>http://blogs.atlassian.com/rebelutionary/archives/2008/12/strategy_is_something_you_can_learn.html</link>
    <description>Quite often when speaking I&apos;m asked how we &quot;came up with&quot; Atlassian&apos;s strategy and business model. (slide from Scaling Atlassian presentation) For a long while, this question used to throw me. I&apos;d answer something like &quot;Uh... well, it just kind...</description>
    <dc:subject>Essays</dc:subject>
    <dc:creator>Mike</dc:creator>
    <dc:date>2008-12-04T07:03:15+10:00</dc:date>
    <content:encoded><![CDATA[<p>Quite often when speaking I'm asked how we "came up with" <a href="http://www.atlassian.com">Atlassian's</a> strategy and business model. </p>

<p align="center"><img src="http://img.skitch.com/20081203-pwssfg4utpa9k4bxcreyep298.jpg" alt="" />
<br />(slide from <a href="http://www.slideshare.net/mcannonbrookes/scaling-atlassian-march-2008">Scaling Atlassian</a> presentation)</p>

<p>For a long while, this question used to throw me. I'd answer something like "Uh... well, it just kind of evolved." or "Uhm... it was really just common sense?". </p>

<p>These answers of course aren't helpful to the person asking the question who is looking for some sort of learning they can build <em>their own</em> strategy on.</p>

<p>This post is my more thoughtful, updated answer.</p>

<h2>Evolving Strategy </h2>

<p>The simple answer of course is that we have built the strategy on a few points of initial knowledge, and then evolved it with what we learnt from customers, the market and <em>other businesses</em> over time. </p>

<p>Our initial hunches have proven to be correct. The internet <em>has</em> changed how software is distributed, the web <em>has</em> made it possible to be global from day 1, the cost of writing enterprise software <em>has</em> decreased. </p>

<p>The key point people miss is that we haven't stopped learning from <em>other businesses</em> in order to improve our own. </p>

<p>Too many people assume that your model or strategy for a startup is fixed. I believe it should be a lot more agile than that. The <a href="http://blogs.atlassian.com/rebelutionary/archives/2008/11/return_of_the_charlie.html">core values of your company</a> shouldn't change, however strategies and models are there to be tweaked and evolved. </p>

<h2>Learning From Others</h2>

<p>I'm a big studier of other businesses. I think of it as strategy cross training. The chance to think about all manner of big, difficult challenges that other technology businesses are facing in order to evolve the strategic side of my brain. </p>

<p>Question like:</p>


<ul>
<li>If I as running eBay, what on earth would I do now? What are my strengths and weaknesses?</li>
<li>Why did Apple release an iPhone? Is it really a "magic product" or did they put years of engineering into making it right before releasing it? Why did they invest so much?</li>
<li>Is Yahoo! truly screwed as Google keep eating their lunch? How do they get out of their hole? Can they? Is Y!OS a lock, or a big gamble? Is it their only gamble?</li>
<li>Can Google just sit back and rest? Have they already "won" the web? If I was Eric, Sergey or Larry - who would I be scared of?</li>
</ul>



<h2>Learn Don't Copy</h2>

<p>It's extremely important to note that learning doesn't mean copying. There is no "one true" strategy, rather one that is the best for <em>a given business at a given time</em>. </p>

<p>Even if you think someone else has made smart moves and those moves would work for your businesses, they are extremely unlikely to work for you without modification to your own circumstances. </p>

<h2>The "I Want To Be Apple" Fad</h2>

<p><img src="http://img.skitch.com/20081203-f138dg35y5mfixk5qd2nfbns3p.jpg" align="right" /></p>

<p>Case in point - I hear far too many people looking at Apple and making strategic calls on what they should do to their own businesses. Saying things like "We just need better design." or "We need to spend more on clever ads." without truly understanding Apple's business. </p>

<p>This is extremely dangerous!</p>

<p>To quote <a href="http://blogs.atlassian.com/rebelutionary/archives/2008/11/a_bicycle_for_the_mind.html">the man himself</a> Steve Jobs:</p>

<blockquote><p>"...when you start looking at a problem and it seems really simple with all these simple solutions, you don't really understand the complexity of the problem.  And your solutions are way too oversimplified, and they don't work.  Then you get into the problem, and you see it's really complicated.  And then you come up with all these convoluted solutions.  That's sort of the middle, and that's where most people stop, and the solutions tend to work for awhile.  But the really great person will keep on going and find, sort of, the key, underlying principle of the problem.  And come up with a beautiful elegant solution that works."</p></blockquote>

<p>Or as <a href="http://www.markrafter.com/blog/2008/10/29/simplicity/">Mark Rafter</a> coined it - Jobs is striving for <em>the simplicity on the otherside of complexity</em>. </p>

<p>Apple is a fantastic company that's truly kicking goals. However, they're not just about flashy marketing, or shiny aluminium bevels. To point to these small examples trivialises Apple's strategy, smart thinking and understanding of its customers. </p>

<p>If you want to truly learn from other's strategies, you have to truly understand both <em>their</em> strategy, and <em>your</em> needs. Only then can you learn and improve your own business. Trying to blindly adopt what they've done, you risk oversimplifying the solution and failing. </p>

<p>You were blind to the complexity, this didn't reach the simplicity on the other side. </p>

<h2>Where can I learn?</h2>

<p>Books are a great start. As I'm writing this, I have a stack of 15 unread books on the left of my desk, a fair few stacks at home and I came home with about 4 or 5 new books from the bookstore last night. </p>

<p>But books are the slow-burn energy of learning. They're the mental complex carbohydrates your body needs for endurance (aka whole grains) rather than the mental simple sugars you need for a quick high (aka Coca Cola). </p>

<p>The internet provides plenty of simple strategic sugars for quick learning! </p>

<p>(Apologies for the overly metaphor loaded post here - I'm trying to get back into blogging and it takes a while to find one's voice again. Writing is like a muscle, you need to exercise it often to improve. Oh - and there I go again!)</p>

<p>Want to learn about <strong>Apple's strategy</strong>? <a href="http://fishtrain.com/2007/08/15/steve-jobs-master-plan/">Steve Jobs' Master Plan</a> is a great post covering the last 10 years of Apple's evolution and a few ideas about where they are going next. Good sugar here.</p>

<p><strong>Yahoo! Open Strategy</strong>? You can learn a lot about the evolution of their strategy by understanding Yahoo's competitive position and reading between the lines of their Y!OS launch. TechCrunch has a good set of <a href="http://www.techcrunch.com/2008/10/24/live-yahoo-previews-its-new-application-platform/">live blog notes</a> and a <a href="http://www.techcrunch.com/2008/10/28/yahoo-opens-up-big-time/">follow up post</a></p>

<p>How about the big G? French consultancy <a href="http://www.fabernovel.com">faberNovel</a> today released a fabulous presentation summarising <strong>Google's strategy</strong> that I've embedded here. Google is a large and complex company, and this is a great attempt at simplifying all the large strategic moves their making. I learned a lot from it that I feel I can reuse (with modification!) at Atlassian. </p>

<div style="width:425px; margin-bottom: 10px;" align="center"><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=google14qen-last-version-1228241181867301-9&amp;stripped_title=all-about-google-presentation" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=google14qen-last-version-1228241181867301-9&amp;stripped_title=all-about-google-presentation" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object></div>

<p>To finish where I started - another question I'm asked often when speaking is "What advice I took early?". My answer is often the same. Someone once gave me this advice (apologies, I forgot who!):</p>

<blockquote><p>"If you take everyone's advice, you'll do nothing new. Your role as an entrepreneur is to know what to ignore." </p></blockquote>

<p>Beautifully recursive, smart advice - that I didn't ignore.</p>

<p>And remember, seek the simplicity <em>beyond</em> complexity!</p>

<div style="margin: 10px; padding: 10px; border: 1px solid red; "><strong>Shameless plug</strong>: <a href="http://www.atlassian.com/software/confluence">Confluence 2.10</a> was released today. Yet another evolution of the world's best enterprise wiki. See <a href="http://www.atlassian.com/software/confluence/whats-new.jsp">what's new</a> (watch our neat new launch video for a good summary!) or read the <a href="http://confluence.atlassian.com/display/DOC/Confluence%202.10%20Release%20Notes">release notes</a>. Enjoy!</div>]]></content:encoded>

    
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          <foaf:person foaf:name="Zoli Erdos">
             <foaf:homepage rdf:resource="http://www.cloudave.com" />
             <foaf:email rdf:resource="zoli@cloudave.com" />
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          <foaf:person foaf:name="Rai">
             <foaf:homepage rdf:resource="" />
             <foaf:email rdf:resource="rai@tangler.com" />
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          <foaf:person foaf:name="baardl">
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             <foaf:email rdf:resource="bard.lind@gmail.com" />
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          <foaf:person foaf:name="philvarner">
             <foaf:homepage rdf:resource="http://philvarner.com/blog" />
             <foaf:email rdf:resource="philvarner@gmail.com" />
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          <foaf:person foaf:name="Pauline">
             <foaf:homepage rdf:resource="http://www.servicecentral.com.au" />
             <foaf:email rdf:resource="pauline.hill@servicecentral.com.au" />
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        <dc:contributor>
          <foaf:person foaf:name="Sean Tierney">
             <foaf:homepage rdf:resource="http://www.scrollinondubs.com" />
             <foaf:email rdf:resource="sean@jumpbox.com" />
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          <foaf:person foaf:name="Jon">
             <foaf:homepage rdf:resource="" />
             <foaf:email rdf:resource="jonnysoco@gmail.com" />
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    <item rdf:about="http://blogs.atlassian.com/rebelutionary/archives/2008/11/a_bicycle_for_the_mind.html">
    <title>A Bicycle for the Mind</title>
    <link>http://blogs.atlassian.com/rebelutionary/archives/2008/11/a_bicycle_for_the_mind.html</link>
    <description>I&apos;m not sure how this video got past me. I thought I was one of the biggest fans of early Steve Jobs history, yet somehow I&apos;d never seen this video of Steve describing computers to him: What a fantastic analogy...</description>
    <dc:subject></dc:subject>
    <dc:creator>Mike</dc:creator>
    <dc:date>2008-11-19T14:18:53+10:00</dc:date>
    <content:encoded><![CDATA[<p>I'm not sure how this video got past me. I thought I was one of the biggest fans of early Steve Jobs history, yet somehow I'd never seen this video of Steve describing computers to him:</p>

<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/PUagMQZ_WFQ&amp;hl=en&amp;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/PUagMQZ_WFQ&amp;hl=en&amp;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>

<p>What a fantastic analogy - and prescient. Love him or hate him, the man is a genius. </p>

<p>In other Steve love, I thoroughly recommend reading <a href="http://www.insidestevesbrain.com/">Inside Steve's Brain</a> by Leander Kahney. He fawns a little bit, but there are some gem stories in there. Also this analysis of <a href="http://fishtrain.com/2007/08/15/steve-jobs-master-plan/">Apple Strategy</a> over at Fishtrain is quite well researched. Perhaps shallow, but gives good context to Apple's major moves over the last 10 years with Steve at the helm. </p>]]></content:encoded>

    
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          <foaf:person foaf:name="Glen Stampoultzis">
             <foaf:homepage rdf:resource="" />
             <foaf:email rdf:resource="gstamp@gmail.com" />
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          <foaf:person foaf:name="Dave">
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             <foaf:email rdf:resource="doflynn@atlassian.com" />
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    <item rdf:about="http://blogs.atlassian.com/rebelutionary/archives/2008/11/return_of_the_charlie.html">
    <title>Return of the Charlie</title>
    <link>http://blogs.atlassian.com/rebelutionary/archives/2008/11/return_of_the_charlie.html</link>
    <description>G&apos;day. It&apos;s been far too long. Enough said. Sometimes life gets busy, so you forget to blog. You&apos;ll have more time tomorrow. Then you forget again. And again. Soon you&apos;re completely out of the habit of blogging. Small impulses run...</description>
    <dc:subject></dc:subject>
    <dc:creator>Mike</dc:creator>
    <dc:date>2008-11-13T02:45:24+10:00</dc:date>
    <content:encoded><![CDATA[<p>G'day. It's been far too long. Enough said. </p>

<p>Sometimes life gets busy, so you forget to blog. You'll have more time tomorrow. Then you forget again. And again. Soon you're completely out of the habit of blogging. Small impulses run through your brain periodically - "Oh right, blog - I should do that. Tomorrow.". People start asking "Did you stop blogging for a reason?" or "When are you going to blog?". Tomorrow. Sadly, tomorrow rarely ever gets less busy than today. </p>

<p>Then something happens which jolts you out of the stupor. For me, it was the confluence of two things. </p>

<p>Firstly, I'm in our SF office at the moment because of <a href="http://www.atlassian.com/atlascamp">AtlasCamp</a> - our first developer camp (<a href="http://flickr.com/photos/tags/atlascamp/">photos</a>, <a href="http://confluence.atlassian.com/display/AUG/AtlasCamp">wiki</a>). It was last weekend, and it was brilliant. A true shot-in-the-arm, slap-in-the-face reminder of what absolutely f**king awesome people we have in the Atlassian ecosystem. </p>

<p>From the <a href="http://search.twitter.com/search?q=atlascamp">tweets</a>, it wasn't just me who felt it rocked:</p>

<div class="thumbnail"><a href="http://skitch.com/mcannon/5cai/atlascamp-tweets"><img src="http://img.skitch.com/20081112-nw1mes3gp7byuym7u8qpcrymm5.preview.jpg" alt="atlascamp-tweets" /></a><br /><span style="font-family: Lucida Grande, Trebuchet, sans-serif, Helvetica, Arial; font-size: 10px; color: #808080">Uploaded with <a href="http://plasq.com/">plasq</a>'s <a href="http://skitch.com">Skitch</a>!</span></div>

<p>A true thank you to everyone who came and made it such a special weekend. You put a small dent in my universe. I think we all went away changed and re-energised. All I can say is, don't miss it next year!</p>

<p>Secondly, John Rotenstein (our guru of the internal systems) took his Fedex day project to shoot a video about life at Atlassian and Atlassian's values. And it <a href="http://blogs.atlassian.com/news/2008/11/core_values.html">turned out</a> - spectacularly. Rarely do things in life make you look back and reflect on how far you've come, how much has come from all the hard work you've put in.</p>

<p><object id="ep_player" name="ep_player" height="390" width="480" data="http://cdn.episodic.com/player/EpisodicPlayer.swf?config=http%3A%2F%2Fcdn.episodic.com%2Fshows%2F13%2F493%2F10%2Fconfig.xml" type="application/x-shockwave-flash"><param name="movie" value="http://cdn.episodic.com/player/EpisodicPlayer.swf?config=http%3A%2F%2Fcdn.episodic.com%2Fshows%2F13%2F493%2F10%2Fconfig.xml"/><param name="AllowScriptAccess" value="always"/><param name="allowfullscreen" value="true"/><embed src="http://cdn.episodic.com/player/EpisodicPlayer.swf?config=http%3A%2F%2Fcdn.episodic.com%2Fshows%2F13%2F493%2F10%2Fconfig.xml" type="application/x-shockwave-flash" allowfullscreen="true" AllowScriptAccess="always" width="480" height="390" id="ep_player" name="ep_player"/></object></p>

<p>Thank you John for putting a small dent in <em>my universe</em> and reminding everyone at the company how special what we have is. </p>

<p>And now, back to tomorrow. It never gets freer, no matter what company, relationship or life you're building. Tomorrow has to be today. No excuses for not blogging anymore - there's just too much awesome stuff to tell the world!</p>

<p>(for those that don't understand the title, our logo-man is informally called Charlie internally - after a certain <a href="http://en.wikipedia.org/wiki/Angelo_Siciliano#The_print_advertisements">Mr Atlas</a>.)</p>]]></content:encoded>

    
      <annotate:reference rdf:resource="http://blogs.atlassian.com/rebelutionary/archives/2008/11/return_of_the_charlie.html" />
      
        <dc:contributor>
          <foaf:person foaf:name="Colin Toal">
             <foaf:homepage rdf:resource="" />
             <foaf:email rdf:resource="colin_toal@hotmail.com" />
          </foaf:person>
        </dc:contributor>
      
        <dc:contributor>
          <foaf:person foaf:name="Colin Goudie">
             <foaf:homepage rdf:resource="http://gommo.tributech.net" />
             <foaf:email rdf:resource="colin.goudie@gmail.com" />
          </foaf:person>
        </dc:contributor>
      
        <dc:contributor>
          <foaf:person foaf:name="Robyn Munro">
             <foaf:homepage rdf:resource="http://blogs.atlassian.com/news/events/" />
             <foaf:email rdf:resource="robyn@atlassian.com" />
          </foaf:person>
        </dc:contributor>
      
        <dc:contributor>
          <foaf:person foaf:name="Fred Guth">
             <foaf:homepage rdf:resource="" />
             <foaf:email rdf:resource="fred@gapso.com.br" />
          </foaf:person>
        </dc:contributor>
      
    

    
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    <item rdf:about="http://blogs.atlassian.com/rebelutionary/archives/2008/05/javaone_atlassian_and_free_beer.html">
    <title>JavaOne, Atlassian and free beer</title>
    <link>http://blogs.atlassian.com/rebelutionary/archives/2008/05/javaone_atlassian_and_free_beer.html</link>
    <description> I&apos;m back in SF for our User Group (last Thursday @ Stanford - thanks to everyone who came, fantastic UG!) and JavaOne next week. We have a huge schedule for JavaOne this year - with 6 new product launches...</description>
    <dc:subject></dc:subject>
    <dc:creator>Mike</dc:creator>
    <dc:date>2008-05-04T05:37:45+10:00</dc:date>
    <content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/mcannonbrookes/2461528443/" title="Atlassian Software Heroes by mcannon, on Flickr"><img src="http://farm4.static.flickr.com/3278/2461528443_fbd9a786d8_m.jpg" width="160" height="240" alt="Atlassian Software Heroes" align="right" vspace="5" hspace="5" /></a></p>

<p>I'm back in SF for our User Group (last Thursday @ Stanford - thanks to everyone who came, fantastic UG!) and JavaOne next week. </p>

<p>We have a huge schedule for JavaOne this year - with 6 new product launches in the last three weeks in time for the show - <a href="http://www.jira.com"><span class="caps">JIRA</span> Studio</a> (the big one), <a href="http://www.atlassian.com/software/bamboo">Bamboo 2.0</a> (distributed builds, Confluence integration), <a href="http://www.atlassian.com/software/fisheye">Fisheye 1.5</a> (real-time per user line count graphs - <a href="http://confluence.atlassian.com/display/FISHEYE/FishEye+1.5+Release+Notes">sample</a>), <a href="http://www.atlassian.com/software/crucible">Crucible 1.5</a> (project pages, review searches), <a href="http://blogs.atlassian.com/news/2008/04/put_bugs_in_your.html"><span class="caps">IDE</span> Plugin 1.0</a> (our tools inside <span class="caps">IDEA</span>!) and <a href="http://www.atlassian.com/software/confluence">Confluence 2.8</a> (new <span class="caps">UI, </span>dynamic page ordering). </p>

<p>Oh - and some pretty dang <a href="http://www.flickr.com/photos/mcannonbrookes/2461568541/">neat t-shirts</a> to give away at the conference.</p>

<p><a href="http://www.flickr.com/photos/mcannonbrookes/2461568541/"><img src="http://farm3.static.flickr.com/2102/2461568541_33eb77ae9b_m.jpg" align="left" hspace="5" vspace="5" /></a>
Come by our booth for a demo, or just to say G'day. We have a whole crew of Aussies (including both founders - in the same place at the same time!) here, along with staff from our SF office, here to answer your questions. </p>

<p>And speaking of that whole crew of Aussies, it wouldn't be JavaOne - or Australian - without copious pints of beer. So <strong>we're giving away free beer</strong> after CommunityOne. <strong>Monday night, May 5th @ the Thirsty Bear, 7.30 onwards</strong>. Call it the after party for the early birds.</p>

<p>(PS Extremely bad photo of me from the Stanford UG in our Atlassian 2008 shirt - our best t-shirt yet <span class="caps">IMHO.</span> Click to zoom in.)</p>]]></content:encoded>

    
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        <dc:contributor>
          <foaf:person foaf:name="Cyndy Aleo-Carreira">
             <foaf:homepage rdf:resource="http://www.profy.com/blog/" />
             <foaf:email rdf:resource="fourlittlebees@gmail.com" />
          </foaf:person>
        </dc:contributor>
      
        <dc:contributor>
          <foaf:person foaf:name="Ben Kepes">
             <foaf:homepage rdf:resource="http://diversity.net.nz" />
             <foaf:email rdf:resource="ben@diversity.net.nz" />
          </foaf:person>
        </dc:contributor>
      
    

    
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    <item rdf:about="http://blogs.atlassian.com/rebelutionary/archives/2008/03/usd_1_million_10000_customers_and_20_tim.html">
    <title>$USD 1 million, 10,000 customers and 20% time</title>
    <link>http://blogs.atlassian.com/rebelutionary/archives/2008/03/usd_1_million_10000_customers_and_20_tim.html</link>
    <description>As always, life became busy and I stopped blogging. Apologies! A few Atlassian, life and (Atlassian + life) updates: Atlassian is doing a grand experiment in engineering with our 20% time trial - watch that blog if you&apos;re a software...</description>
    <dc:subject></dc:subject>
    <dc:creator>Mike</dc:creator>
    <dc:date>2008-03-11T22:56:26+10:00</dc:date>
    <content:encoded><![CDATA[<p>As always, life became busy and I stopped blogging. Apologies!</p>

<p>A few Atlassian, life and (Atlassian + life) updates:</p>


<ul>
<li>Atlassian is doing a grand experiment in engineering with our <a href="http://blogs.atlassian.com/developer/2008/03/20_time_experiment.html">20% time trial</a> - watch that blog if you're a software team, it's really going to be fascinating. <em>We're being open.</em></li>
<li>We've passed <a href="http://blogs.atlassian.com/news/2008/02/were_past_10000.html">10,000 customers</a> and $3m in monthly sales, our products won <a href="http://blogs.atlassian.com/news/2008/03/atlassian_wins_4.html">4 Jolt Awards</a> in one year, Confluence is used to power the <a href="http://blogs.atlassian.com/news/2008/03/wikis_at_the_wh.html">White House</a> and we've opened an office in <a href="http://blogs.atlassian.com/news/2008/01/dont_panic_we_a_1.html">Poland</a> which we're thrilled about. Expect great things from their Pazu project. <em>Things are busy.</em></li>
<li>In the last month I've been to FooCamp in NZ (which was utterly fantastic - I love Kiwis, they always put on fabulous conferences and werewolf is a new, twisted passion of mine), San Francisco, Poland, Adelaide and I'm currently sitting in sunny (but dark) Brisbane. <em>I hate hotel rooms.</em></li>
<li>For any <a href="http://www.atlassian.com/software/jira"><span class="caps">JIRA</span></a> customers, <a href="http://www.atlassian.com/beyond">Beyond <span class="caps">JIRA</span></a> gives you a good overview of how all our tools tie together to provide simply the best development experience for technical teams. <em>We're a Tina Turner for engineers.</em></li>
<li>If you're a <a href="http://maven.apache.org">Maven 2</a> user, Sherali's series on how <a href="http://blogs.atlassian.com/developer/2008/03/maven_in_our_development_process_part_4_remaining_issues.html">we use Maven 2</a> is pure gold. <em>Become a Maven maven.</em></li>
</ul>



<p>Beyond that, I'm going to bed and will (as always) endeavour to blog more. Do check out the <a href="http://blogs.atlassian.com/developer/2008/03/20_time_experiment.html">20% time blog</a> as we're putting a lot of effort into it.</p>]]></content:encoded>

    
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          <foaf:person foaf:name="Colin Toal">
             <foaf:homepage rdf:resource="" />
             <foaf:email rdf:resource="colin_toal@hotmail.com" />
          </foaf:person>
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    <item rdf:about="http://blogs.atlassian.com/rebelutionary/archives/2008/01/how_to_write_a_bad_resume.html">
    <title>How to write a bad resume</title>
    <link>http://blogs.atlassian.com/rebelutionary/archives/2008/01/how_to_write_a_bad_resume.html</link>
    <description>Having read a lot of resumes over the years, Jeffrey nails it in his post How to write a bad resume. Most mortals can fit their background on one page. After about ten years of experience, you might merit a...</description>
    <dc:subject></dc:subject>
    <dc:creator>Mike</dc:creator>
    <dc:date>2008-01-08T09:13:30+10:00</dc:date>
    <content:encoded><![CDATA[<p>Having read a lot of resumes over the years, Jeffrey nails it in his post <a href="http://radiowalker.wordpress.com/2008/01/04/how-to-write-a-bad-resume/">How to write a bad resume</a>. </p>

<blockquote><p>Most mortals can fit their background on one page. After about ten years of experience, you might merit a second page. Maybe. But think hard first. It might take 15 years before we need to hear it all.</p></blockquote>

<p>I really don't understand the 3+ page resume fascination. </p>

<p>Charles <a href="http://fishbowl.pastiche.org/2008/01/07/on_resume_error">replied</a> with typical style from a developer's perspective:</p>

<blockquote><p>I think what many people forget is that a résumé is an exercise in marketing. You’re trying to sell yourself to a prospective employer, but so often I get little more from a résumé than a dry list of technologies, and some useless self-assessments of the applicant’s ability.</p></blockquote>

<p>I'll just point you to my post on <a href="http://blogs.atlassian.com/rebelutionary/archives/000480.html">Applying for a Java Job</a> (and from the flip side if you're interested <a href="http://blogs.atlassian.com/rebelutionary/archives/2007/03/life_is_a_hire_way_5_tips_for_startup_hi.html">Startup Hiring</a>) - tell me what you did in a resume!</p>

<blockquote><p>"XYZ Corporation - Developer - Jun 2001-July2004" Thanks - very useful. What did you do? Did you make coffee for the architect and senior developers? Did you develop the documentation and help files? Did you design a brilliant three tiered, event driven system that blew the previous sytem's performance away by 100 fold? Tell me!</p></blockquote>

<p>Now if all that hasn't scared you off, Atlassian is always looking <a href="http://www.atlassian.com/about/jobs.jsp">for people</a> (20+ open positions in Sydney and San Francisco) and specifically at the moment we're looking for a <a href="http://www.linkedin.com/jobs?viewJob=&amp;jobId=450409">VP of Marketing</a>.</p>]]></content:encoded>

    
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        <dc:contributor>
          <foaf:person foaf:name="tmjee">
             <foaf:homepage rdf:resource="http://www.jroller.com/tmjee" />
             <foaf:email rdf:resource="tmjee1@gmail.com" />
          </foaf:person>
        </dc:contributor>
      
        <dc:contributor>
          <foaf:person foaf:name="Sri">
             <foaf:homepage rdf:resource="http://panyam.wordpress.com" />
             <foaf:email rdf:resource="sri.panyam@gmail.com" />
          </foaf:person>
        </dc:contributor>
      
        <dc:contributor>
          <foaf:person foaf:name="tmjee">
             <foaf:homepage rdf:resource="http://www.jroller.com/page/tmjee" />
             <foaf:email rdf:resource="tm_jee@yahoo.co.uk" />
          </foaf:person>
        </dc:contributor>
      
        <dc:contributor>
          <foaf:person foaf:name="Geoffrey Wiseman">
             <foaf:homepage rdf:resource="" />
             <foaf:email rdf:resource="geoffrey.wiseman@gmail.com" />
          </foaf:person>
        </dc:contributor>
      
        <dc:contributor>
          <foaf:person foaf:name="Jane">
             <foaf:homepage rdf:resource="" />
             <foaf:email rdf:resource="janeyit@gmail.com" />
          </foaf:person>
        </dc:contributor>
      
        <dc:contributor>
          <foaf:person foaf:name="jane">
             <foaf:homepage rdf:resource="" />
             <foaf:email rdf:resource="janeyit@gmail.com" />
          </foaf:person>
        </dc:contributor>
      
        <dc:contributor>
          <foaf:person foaf:name="Charles Miller">
             <foaf:homepage rdf:resource="http://fishbowl.pastiche.org/" />
             <foaf:email rdf:resource="cmiller@pastiche.org" />
          </foaf:person>
        </dc:contributor>
      
    

    
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    <item rdf:about="http://blogs.atlassian.com/rebelutionary/archives/2007/11/atlassian_developers_are_talking_nerdy.html">
    <title>Atlassian Developers are Talking Nerdy</title>
    <link>http://blogs.atlassian.com/rebelutionary/archives/2007/11/atlassian_developers_are_talking_nerdy.html</link>
    <description>I&apos;m not usually one for blogging humour - but this video that one of our developers shot is hilarious :) Like it? Digg it :)...</description>
    <dc:subject></dc:subject>
    <dc:creator>Mike</dc:creator>
    <dc:date>2007-11-14T05:35:49+10:00</dc:date>
    <content:encoded><![CDATA[<p>I'm not usually one for blogging humour - but this video that one of our developers shot is hilarious :) </p>

<p align="center"><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/cOE8ukQoz6E&amp;rel=1&amp;border=0"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/cOE8ukQoz6E&amp;rel=1&amp;border=0" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>

<p>Like it? <a href="http://digg.com/programming/Talking_Nerdy">Digg it</a> :)</p>]]></content:encoded>

    
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        <dc:contributor>
          <foaf:person foaf:name="Sri">
             <foaf:homepage rdf:resource="http://panyam.wordpress.com" />
             <foaf:email rdf:resource="sri.panyam@gmail.com" />
          </foaf:person>
        </dc:contributor>
      
        <dc:contributor>
          <foaf:person foaf:name="Brendan">
             <foaf:homepage rdf:resource="http://www.bbc.co.uk/" />
             <foaf:email rdf:resource="brendan@clueful.com.au" />
          </foaf:person>
        </dc:contributor>
      
    

    
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    <item rdf:about="http://blogs.atlassian.com/rebelutionary/archives/2007/11/parenthood_product_management_and_pain.html">
    <title>Parenthood, Product Management and Pain</title>
    <link>http://blogs.atlassian.com/rebelutionary/archives/2007/11/parenthood_product_management_and_pain.html</link>
    <description>In spite of the six thousand manuals on child raising in the bookstores, child raising is still a dark continent and no one really knows anything. You just need a lot of love and luck - and, of course, courage....</description>
    <dc:subject></dc:subject>
    <dc:creator>Mike</dc:creator>
    <dc:date>2007-11-01T11:56:49+10:00</dc:date>
    <content:encoded><![CDATA[<blockquote><p><em>In spite of the six thousand manuals on child raising in the bookstores, child raising is still a dark continent and no one really knows anything.  You just need a lot of love and luck - and, of course, courage.</em> - Bill Cosby, Fatherhood, 1986</p></blockquote>

<p>Being a parent is at once hard and rewarding. It's a part joy, part frustration and always a learning exercise.</p>

<p>I am one of the two parents of Atlassian, the father of the crazy idea that became <span class="caps">JIRA </span>and <em>a guy who bleeds Atlassian blue every damn day</em>. </p>

<p>Today is a tough day to be me.</p>

<p>Yesterday we closed the top voted <span class="caps">JIRA </span>issue for Field Level Permissions (FLP) as "Won't Fix", with a <a href="http://jira.atlassian.com/browse/JRA-1330">long explanation</a> as to why that is so. We communicated that it will not be included in <span class="caps">JIRA </span>for the next 18 months. As we expected, there's been varying reactions from across our community - mostly in the form of flames from users who really wanted this feature.</p>

<p>I can assure you this was a very difficult parenting decision for us to make. It was not taken lightly.</p>

<p>I know how many people want <span class="caps">FLP.</span> I know what they want it for. I know how hard and complicated it is to build nicely because I've tried (find me another system with the queryability, flexibility of <span class="caps">JIRA </span><em>and</em> an equivalent <span class="caps">FLP </span>system to what's above and I'll send you a signed t-shirt).</p>

<p>I do believe that despite the votes, we have made the right decision <em>for our 8,500+ customers</em>.</p>

<h3>A Digression</h3>

<p>We recently did a big internal exercise at Atlassian to articulate what our values were. I say articulate on purpose because values aren't something you go into a room and decide on. They're in the founders, they're in the early employees, they transmogrify themselves throughout the organisational <span class="caps">DNA.</span> You don't decide on values, you articulate them.  </p>

<p>So what did we articulate as our 5 core values at Atlassian?</p>

<p>Well, I love 'em. They're heartfelt, they're irreverent, they're cheeky, they're bold, they are us.</p>

<h3>Atlassian Values</h3>


<ul>
<li>Open company. No bullshit.</li>
<li>Build with heart and balance.</li>
<li>Don't fuck the customer.</li>
<li>Play, as a team.</li>
<li>Be the change you seek.</li>
</ul>



<p>I could explain any one of these values in a long blog post. We're open. We try to be upfront and straight forward. We try to make hard decisions being passionate and evenhanded to all parties. We put customers first, we stick together, we have fun and we're trying to change the world in our own way.</p>

<p>We ran a number of different exercises to try to draw out these values, for example - the <a href="http://www.jimcollins.com/lab/buildingVision/p3.html">Mars Group</a> is roughly "Imagine you're recreating the company on Mars. You can only send 5 employees. Choose which 5 you would send. Why did you choose them? What values do <em>they</em> share or exhibit?". </p>

<p>We ran the exercises separately with our senior management team and with a group of employees from across the company. Both had to come up with 5 values they felt embodied the company. </p>

<p>The most fascinating (and gratifying as a founder) thing about it was the huge overlap between the two lists the teams came up with (which were merged to become the above). The correlation was scary, they were almost exactly the same list. </p>

<p>Fear not - the <span class="caps">DNA </span>runs strong in this building. </p>

<h3>Taking Tough Decisions</h3>

<p>Values are only worthless if they're just stuck on a wall. They should be embodied in every employee, in every new hire, in your products and in all the company's dealings. </p>

<p>So how does the decision to close <span class="caps">FLP </span>stack up against our values? </p>


<ul>
<li>We're being open. We just can't do it at the moment and we don't think it's the best way to deploy our limited engineering resources for the next year. We're copping the negative reactions on the chin - we offer you no BS and hope for none in return.</li>
<li>This decision was not easy to come to, but it needed to be made - one way or the other. We considered all the possible outcomes and stakeholders.  </li>
<li>Isn't this decision screwing the customer because we're not delivering a feature they want? I don't believe so. As a product company, we need to take decisions about where to deploy our engineers, what to build for the benefit of the thousands of <span class="caps">JIRA </span>customers. By not pursuing <span class="caps">FLP,</span> I truly believe we will deliver <em>more</em> value over the next year to those customers in aggregate.</li>
<li>We aren't having fun nor playing today. Being roasted by customers is never fun - trust me. My inbox is an ugly sight. I understand the frustrations being vented on the issue. That said, we are a team on this. Despite all the discussions, arguments and heated debate over the issue - I stand with Brett, Anton and all the others in the decision made.</li>
<li>I'm not sure Gandhi ever knew what an issue tracker was but I can only guess as to whether he would have wanted <span class="caps">FLP. </span></li>
</ul>



<p>Where does all this leave the users who feel aggrieved? I hope they know that we are learning a lot from this issue. We're learning how to serve customers better, how to be the open company we want to be (trust me - being open is <em>hard</em>) and how to better communicate our decision making and direction.</p>

<p>Judge us on this - certainly - but judge us on all that <span class="caps">JIRA </span>is, not just <a href="http://jira.atlassian.com/browse/JRA-1330"><span class="caps">JRA</span>-1330</a>. </p>

<h3>Call The Fire Department</h3>

<p>Amongst all the flames and anger, there is some balance - and I really would like to extend a thank you to those users, like <a href="http://jira.atlassian.com/browse/JRA-1330?focusedCommentId=93636%23action_93636">Mike Brevoort</a>:</p>

<blockquote><p>Though I'm very disappointed and Atlassian shouldn't have let this drag on for this may years,* I applaud them for at least making a decision, a decision that in their opinion is in the best interest of the product*. How many times have you been strong armed to produce a feature that our constituants have choosen to not listen to the downstream consequences? Then six months later the same people are complaining about all of the things you warned them about. Just like parents, we need to make the best decisions for our children. Hopefully they made the best decision.</p>

<p>It's time to move on, re-raise your more specific issues and if Jira doesn't fit your need without this feature, go find another tool. Again, I applaud Atlassian for not falling into the be everything to everybody trap.</p></blockquote>

<p>I couldn't have put it better if I'd written it myself. We should have made this decision earlier - I completely cop that.</p>

<p><span class="caps">JIRA </span>is a 5 year old this year - a toddler. Many of our dreams for this little chap haven't been fulfilled yet. I'm really excited about the new features we have coming down the pipeline in the next year. I hope you'll be excited by them too.</p>

<p>And please remember that all this only happens <em>because</em> Atlassian is such an open company. Try to vote for features with Oracle or Microsoft or Sun any other large software company. </p>

<p>If we didn't let users vote on their issues, read each others comments, interact and scream at us - we wouldn't have this problem. Would that be a better place to be? Hell no. I still believe the gain to us and to customers from being open is far greater than the pain from publicly letting your customers down.</p>

<p>We're trying to be the best parents we can be. Time will tell. </p>

<blockquote><p><em>Children begin by loving their parents; as they grow older they judge them; sometimes they forgive them.</em> - Oscar Wilde</p></blockquote>

<p>I hope this explains our thinking. As always, I welcome your feedback - the love and the flames.</p>]]></content:encoded>

    
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    <item rdf:about="http://blogs.atlassian.com/rebelutionary/archives/2007/10/on_acting_decisively_confluence_sharepoi.html">
    <title>On Acting Decisively: Confluence + SharePoint Integration</title>
    <link>http://blogs.atlassian.com/rebelutionary/archives/2007/10/on_acting_decisively_confluence_sharepoi.html</link>
    <description><![CDATA[ &ldquo;All courses of action are risky, so prudence is not in avoiding danger (it's impossible), but calculating risk and acting decisively. Make mistakes of ambition not mistakes of sloth. Develop the strength to do bold things, not the strength...]]></description>
    <dc:subject></dc:subject>
    <dc:creator>Mike</dc:creator>
    <dc:date>2007-10-17T13:17:50+10:00</dc:date>
    <content:encoded><![CDATA[<p><a href="http://blogs.atlassian.com/rebelutionary/images/360px-Macchiavelli01.jpg"><img alt="360px-Macchiavelli01.jpg" src="http://blogs.atlassian.com/rebelutionary/images/360px-Macchiavelli01-thumb.jpg" width="180" height="300" align="right" /></a></p>

<p>&ldquo;<em>All courses of action are risky, so prudence is not in avoiding danger (it's impossible), but calculating risk and acting decisively. Make mistakes of ambition not mistakes of sloth. Develop the strength to do bold things, not the strength to suffer.</em>&rdquo; - Niccolò Machiavelli, The Prince</p>

<p>Today we're making a big announcement and we think we're in good company. </p>

<p>Apple did it ten years ago...</p>

<blockquote><p><em>"We have to let go of the notion that for Apple to win, Microsoft must lose. We have to embrace a notion that for Apple to win Apple has to do a really good job."</em> - Steve Jobs (see <a href="http://www.youtube.com/watch?v=WxOp5mBY9IY">the video</a>)</p></blockquote>

<p>Novell did it last year...</p>

<blockquote><p><em>"CIOs want to focus on their business, and they want their suppliers to focus on improving operating system interoperability."</em> - <a href="http://www.novell.com/linux/microsoft/community_open_letter.html">Novell's Open Letter To The Community</a></p></blockquote>

<p>Sun did it a few months ago...</p>

<blockquote><p><em>"Does it signal a strategic shift inside of Sun? No - we can walk and chew gum at the same time. Running, virtualizing and supporting Windows opens doors."</em> - <a href="http://blogs.sun.com/jonathan/entry/are_you_serious_on_partnering">Jonathan Schwartz</a></p></blockquote>

<p>We're partnering with Microsoft and releasing the <a href="http://www.atlassian.com/sharepoint">SharePoint Connector</a> for <a href="http://www.atlassian.com/software/confluence">Confluence</a>.</p>

<p>(I've also recently had a haircut - losing a few inches off the shaggy locks and thus making me look a little less like <a href="http://blogs.sun.com/jonathan/">Jonathan Schwartz</a> - which is good - because today I must sound a lot more <a href="http://blogs.sun.com/jonathan/entry/are_you_serious_on_partnering">like him</a>. As Jonathan said - "Remain calm"! )</p>

<h2>What is it?</h2>

<p>Microsoft is today announcing two strategic partners at the Web 2.0 conference today to add improved social computing capabilities to SharePoint. </p>

<p>We're thrilled to be one of those partners, the other is <a href="http://www.newsgator.com">NewsGator</a> with their neat new <a href="http://www.newsgator.com/Business/SocialSites/Default.aspx">SocialSites</a>. </p>

<p>The beta of the SharePoint Connector for Confluence is <a href="http://www.atlassian.com/sharepoint/download.jsp">downloadable now</a>. (One thing we're doing differently to Microsoft - come on, I'm allowed one small jab - this is not a vaporware announcement.)</p>

<p>Here's a screenie of it in operation - here showing a Confluence page (with dynamic charts and more funky things) embedded within SharePoint. Note the "Edit in Confluence" link - only if you have Edit permission of course - and "Confluence" tab in the top left.</p>

<p align="center"><a href="http://blogs.atlassian.com/rebelutionary/screenshots/homePage-1.html" onclick="window.open('http://blogs.atlassian.com/rebelutionary/screenshots/homePage-1.html','popup','width=600,height=729,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://blogs.atlassian.com/rebelutionary/screenshots/homePage-1-thumb.png" width="450" height="546" alt="" /></a>
</p>

<p>And another showing a Word document, stored in a SharePoint document list, that's securely embedded in a Confluence wiki page via a macro, opened with a single click <em>inside</em> Microsoft Office and saved <em>back</em> to SharePoint. Neat!</p>

<p align="center"><a href="http://blogs.atlassian.com/rebelutionary/screenshots/editInWord.html" onclick="window.open('http://blogs.atlassian.com/rebelutionary/screenshots/editInWord.html','popup','width=650,height=510,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://blogs.atlassian.com/rebelutionary/screenshots/editInWord-thumb.png" width="450" height="353" alt="" /></a></p>

<p>The Connector allows you to leverage the best capabilities of each application from within the other:</p>


<ul>
<li>embed rich Confluence wiki pages within SharePoint with a single click to edit</li>
<li>display lists of documents from SharePoint within Confluence with a single click to edit <em>in Microsoft Office</em></li>
<li>search across both applications, navigate between them seamlessly with single sign-on from <a href="http://www.atlassian.com/software/crowd">Crowd</a></li>
</ul>



<p>(read more in our new, funky, Panic-inspired <a href="http://www.atlassian.com/sharepoint/features.jsp">feature tour</a>)</p>

<h2>Why do it?</h2>

<p>One word: <strong>customers</strong>. </p>

<p>We've had a lot of customers ask us how to get Confluence and SharePoint to work together - today we're providing the answer. For example, Accenture is a huge customer of ours and a partner. They deploy both SharePoint and Confluence to their customers - they can continue to do that, but now they can integrate them, search across them and embed content between them.</p>

<p>With over over 4,100 enterprise <a href="http://www.atlassian.com/software/confluence/customers.jsp">customers</a>, Confluence is no market minnow - but by comparison SharePoint has over <em>80 million</em> deployed seats. That's a lot of opportunity.</p>

<p>I'd like to echo again what Steve said:</p>

<blockquote><p><em>"We have to let go of the notion that for Apple to win, Microsoft must lose. We have to embrace a notion that for Apple to win Apple has to do a really good job."</em> - Steve Jobs (see <a href="http://www.youtube.com/watch?v=WxOp5mBY9IY">the video</a>)</p></blockquote>

<p>Confluence often competes directly against SharePoint, but they can also be extremely complementary. As I said in <a href="http://blogs.atlassian.com/rebelutionary/archives/2007/10/webdirections_presentation_organisationa_1.html">my presentation</a>, the wiki market at the moment is such that the competition is not so much from other wikis but from email, shared drives, intranets and the like. It's about upsizing the pizza rather than taking two slices.</p>

<p>We think for customers that use both SharePoint and Confluence (and there are a <strong>lot</strong> of those), this Connector will be fantastic.</p>

<h2>Other Thoughts</h2>

<p>Partnering with Microsoft makes most entrepreneurs quake in fear. To be honest we've actually found the process to be quite pleasant. We're avidly a Java shop through and through, but that never came up as an issue. Everyone we dealt with at Microsoft was more than helpful whether it be on a marketing and a technical level - and for that I must thank them.</p>

<p>Web services were the real winner here as the entire integration is made possible by the <span class="caps">SOAP </span>stacks in .Net and Java, and the ultimate pluggability of Confluence and SharePoint.</p>

<h2>Further Reading</h2>

<p>If you want to find out more, you can read our <a href="http://home.businesswire.com/portal/site/home/index.jsp?epi-content=NEWS_VIEW_POPUP_TYPE&amp;newsId=20071017005484&amp;ndmHsc=v2%2AA1192618800000%2AB1192662038000%2ADgroupByDate%2AJ1%2AN1000837&amp;newsLang=en&amp;beanID=202776713&amp;viewID=news_view_popup">press release</a>, Microsoft's <a href="http://www.microsoft.com/presspass/press/2007/oct07/10-17SharePointPartnersPR.mspx">press release</a>, the <a href="http://www.atlassian.com/sharepoint">Connector website</a>, or just <a href="http://www.atlassian.com/sharepoint/download.jsp">download it today</a>.</p>

<p>If you're at the Web 2.0 conference, <a href="http://www.jnolen.com">Jonathan</a> and I will be demonstrating the Connector at the Microsoft booth quite a few times over the next few days. </p>

<p>Come say "G'day" and let me know your thoughts - good, bad or indifferent.</p>

<h2>Updates</h2>


<ul>
<li>Dennis Howlett scribed <a href="http://blogs.zdnet.com/Howlett/">Microsoft does the Atlassian pogo dance</a> - "Unlike the marketing partnerships we usually see, this one has genuine utility."</li>
<li>Jeffrey nailed the headline in <a href="http://radiowalker.wordpress.com/2007/10/17/david-kisses-goliath-confluence-connects-to-microsoft-sharepoint/">David Kisses Goliath</a> and covers more background into how the deal came about</li>
<li>Dan Farber wrote <a href="http://blogs.zdnet.com/BTL/?p=6627">Atlassian, NewsGator hook into SharePoint</a> - "By integrating with Atlassian and NewsGator Microsoft is building out SharePoint as a richer Enterprise 2.0 collaboration platform."</li>
<li>Richard <a href="http://www.readwriteweb.com/archives/microsoft_partners_with_atlassian.php#more">wrote up the deal</a> on <a href="http://www.readwriteweb.com">ReadWriteWeb</a></li>
<li>Robert Scoble <a href="http://scobleizer.com/2007/10/17/microsoft-goes-web-20-with-sharepoint/">blogged it</a> - " Why do that? After all, Sharepoint has its own wiki service? Cause Atlassian's is better and Microsoft's customers were asking it to support Atlassian's." and posted a video of Jeffrey and I on <a href="http://www.podtech.net/scobleshow/technology/1656/microsoft-partners-with-atlassian-over-sharepoint-wiki">PodTech</a></li>
</ul>

]]></content:encoded>

    
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    <item rdf:about="http://blogs.atlassian.com/rebelutionary/archives/2007/10/webdirections_presentation_organisationa_1.html">
    <title>WebDirections Presentation: Organisational Wiki Adoption</title>
    <link>http://blogs.atlassian.com/rebelutionary/archives/2007/10/webdirections_presentation_organisationa_1.html</link>
    <description>I was a happy attendee at WebDirections South 2007 and WebJam last week. Congratulations to John, Maxine, Lachlan and all involved - truly fabulous conference. The vibe was fantastic and the sessions I attended were all really high quality. Mark...</description>
    <dc:subject></dc:subject>
    <dc:creator>Mike</dc:creator>
    <dc:date>2007-10-03T16:50:21+10:00</dc:date>
    <content:encoded><![CDATA[<p>I was a happy attendee at <a href="http://www.webdirections.org">WebDirections South 2007</a> and <a href="http://www.webjam.com.au">WebJam</a> last week. Congratulations to John, Maxine, Lachlan and all involved - truly fabulous conference. The vibe was fantastic and the sessions I attended were all really high quality. </p>

<p>Mark Pesce's keynote to close the conference was - well - one of the most entertaining and informative presentations I've ever seen at a conference - and I go to a lot of conferences.</p>

<p align="center"><img src="http://farm2.static.flickr.com/1149/1474316764_29b803074b.jpg?v=0" /></p>

<p>He talked about mob mentality, unbreakable networks, mobile telephony, free wifi and all manner of other topics - weaved together with YouTube and Robot Chicken clips. Fantastic. If you want to read the transcript, he put it <a href="http://blog.futurestreetconsulting.com/?p=39">on his blog</a> but you'll want to see the podcast to get the full experience.</p>

<p>For those interested or those who couldn't attend, here are the slides from my presentation of Organisational Wiki Adoption (or <a href="http://www.slideshare.net/mcannonbrookes/organisational-wiki-adoption">view online</a>):</p>

<div align="center"><object type="application/x-shockwave-flash" data="http://s3.amazonaws.com/slideshare/ssplayer.swf?id=124277&amp;doc=organisational-wiki-adoption2549" width="425" height="348"><param name="movie" value="http://s3.amazonaws.com/slideshare/ssplayer.swf?id=124277&amp;doc=organisational-wiki-adoption2549" /></object></div>

<p>The presentation seemed to be generally well received, with quite a few great questions afterwards and already one <a href="http://davidrothman.net/2007/10/03/organizational-wiki-adoption/">blog fan</a>. </p>

<p>Isn't slideshare wonderful? It certainly seems to be gaining some dominance (from my totally unscientific view point) of the embedded PowerPoint/presentation-in-blog market. It's the only one I see used on any real regular basis.</p>

<p><span class="caps">FYI</span> I set myself the challenge of doing an entire 1 hour presentation with no bullet points - and succeeded! I was even running quite a bit over time so had to run through the last few slides very fast.</p>

<p>Off to SF next week for two weeks if anyone is around for a drink or 5!</p>]]></content:encoded>

    
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