re: charity

5 Tips to Change Your Approach Towards Social Media

bradyjosephson — Wed, 02 May 2012 21:36:43 +0000

Okay, if social media is not broke but our approach is, and there are some reasons why it is broken, what can we do about it? Good question, here’s 5 possible ways to change your approach to social media: 1. Draw the lines between “soft benefits” and “hard benefits” The whole ROI “book” needs to be [...]

Very Pinteresting…

bradyjosephson — Wed, 25 Apr 2012 17:32:38 +0000

Are you ready for another social media channel that your organization can engage its supporters through? While it is still early and many organizations and brands are still experimenting with it, Pinterest may be a great way to accent your strong visuals, tell stories and engage with your donors. Social Velocity in their post “Why I Love Pinterest and Nonprofits [...]

3 Reasons Why Our Approach to Social Media Is Broken

bradyjosephson — Wed, 25 Apr 2012 16:38:24 +0000

Previously, I wrote about how “Social Media Isn’t Broken, Our Approach Is” and used some findings from the latest Annual Nonprofit Social Network Benchmark Report by Blackbaud, NTEN and Common Knowledge to back it up. Today I want to discuss why I think our approach to social media, from a decision making standpoint, is broken. Here are the [...]

Social Media Isn’t Broken, Our Approach Is

bradyjosephson — Tue, 24 Apr 2012 17:23:16 +0000

“Social media isn’t for us”. “We haven’t seen any results from social media yet”. “It’s all just a bunch of noise”. And my favourite, “Why do I care about what people are eating for dinner?”. Sound familiar? They are all things that are said in meetings or casual conversation about why people and their nonprofit [...]

5 Reasons #Kony2012′s “Cover the Night” Went Dark

bradyjosephson — Mon, 23 Apr 2012 18:18:21 +0000

I woke up on April 21st expecting to see huge murals, row after row of posters and not be able to walk a block without seeing something about the Kony2012 Campaign’s “Cover the Night” initiative. I, much like those who were leading the campaign I imagine, woke up only to be disappointed. In my 12 block [...]