Red Clay Media - Direct Marketing Blog

Scammers Increasing – Time to Reconsider Trust Symbols in Campaigns?

Brian Rice — Wed, 15 Apr 2009 10:44:00 +0000

Instability through out the economy has brought out a number of opportunistic scammers. Consumer complaints about scammers have skyrocketed. Make sure your message conveys trust.

Apparently Some of the 19 Largest Banks Failed the Stress Test

Brian Rice — Mon, 13 Apr 2009 10:22:00 +0000

Despite President Obamaâ€™s talk about transparency in the White House in January, someone forgot to turn the lights on in the Federal Reserve and asked banks like Goldman and Citi not to talk about the results of their stress tests. The idea here is that the Fed does not want anyone to answer questions about how [...]

Troubled Banks Turn Your Nickel into Their Dime – Automatic Bank Charges!

Brian Rice — Sat, 11 Apr 2009 10:29:00 +0000

As taxpayers, we may be bailing out the banks, but that’s not stopping the banks from raising our fees. I bet that doesn’t surprise you one bit at all. Bankers across the nation are talking about just how much money they can make from raising bank fees. Consider that there is now big money to [...]

Direct Mail vs. Online Marketing: Gap Exists Between Marketers, Small Biz Owners

Brian Rice — Wed, 08 Apr 2009 17:46:33 +0000

Is it surprising that marketers and small business owners don’t see eye to eye?Â Preferences for how marketing strategies are used online and offline by marketers and small business owners certainly don’t match up in the latest survey results from Bredin Business Information. Small business owners reveal the economy is forcing them to rely less on [...]

Value of Analytics in Email Marketing Campaigns–Or Why Don’t 20% Track Results

Brian Rice — Mon, 06 Apr 2009 21:18:38 +0000

Nearly 20 percent of email marketers in the United States have no idea how successful their email marketing campaigns perform.Â Isn’t eROI’s survey data in Email Survey: Use of Analytics in Email Marketing Campaigns a little surprising given the length of time email has been used as a marketing tool? Experienced email marketers realize creating a [...]