redesign:related

Breyers Ice Cream brand redesign It was an unexpected surprise...

Sun, 12 Jul 2009 22:24:00 -0400

It was an unexpected surprise to discover a newly refreshed brand identity and ice cream packaging design for Breyers in the freezer aisle of the supermarket last week. Founded in 1866 by William Breyer in Philadelphia, the Breyers brand has gone through many iterations of the actual ice cream carton design over the years. The 1980’s marked the first large turning point for Breyers’ identity on the shelf.

As for the original Breyers logo design, we couldn’t find much information. A couple of sources credit the founder’s son, Henry Breyer, as the designer of the orignal logo and the one who conceptualized the idea of incorporating a briar leaf (an intentional pun on the family name). This is an interesting tid-bit seeing how we always thought it was a mint leaf.

The subtle modifications in the lettering style of the revised logo (right, lettering artist: Ian Brignell) may go unnoticed to the untrained eye.

The DIY Network site redesign, launched in late June ‘09,...

Sun, 05 Jul 2009 19:27:00 -0400

The DIY Network site redesign, launched in late June ‘09, is more than just a facelift. Underneath the glossy new packaging lies a great amount of content for any DIY enthusiast or newbie alike. With several hundred topics and over 9,000 projects, videos and galleries, you can finally fix up that summer basement project you’ve been working on.

“From the makers of HGTV and Food Network, DIY Network is the go-to destination for rip-up, knock-out home improvement television. DIY Network’s programs and experts answer the most sought-after questions and offer creative projects for do-it-yourself enthusiasts.”

ESPNOutdoors.com redesigns their web site, using much of the...

Mon, 29 Jun 2009 23:53:00 -0400

ESPNOutdoors.com redesigns their web site, using much of the same visual language of the parent ESPN.com site to pull the brands closer together.

A new video carousel on the homepage has a wide, 16-by-9 format with clips both short and long, engaging you to dig a little further (after watching a pre-roll of course).

via AmmoLand

CBSNews.com redesigns their site with a new look and more...

Fri, 26 Jun 2009 22:21:00 -0400

CBSNews.com redesigns their site with a new look and more exclusive content. In addition to the live coverage of breaking news and special events, the redesign brings an updated video library to the “video” page.

Other show pages expand upon the content with full-length and segment videos linking to its respective articles. Although there’s nothing really unexpected in this new version of the site, it’s at least a step further along the right track.

Pizza Hut restaurant chain redesigns their brand by taking out...

Thu, 18 Jun 2009 22:48:00 -0400

Pizza Hut restaurant chain redesigns their brand by taking out the “pizza” and only leaves “The Hut”

(via idsgn - thanks to a tip from skylar challand)

On a side note: Does anyone remember “BOOK IT”, the Pizza Hut reading promotion from back in the 80s? As children we loved an educational incentive to get some junk food, but in later years these kind of promotions gained more scrutiny. The program is still around, but we’re partial to the original logo and button design for the BOOK IT program. We get nostalgic when we remember the holographic one in particular. (image above found on prettylad)

New York Times Magazine Redesign (via ISO50 Blog, thanks for the...

Wed, 17 Jun 2009 14:06:58 -0400

New York Times Magazine Redesign
(via ISO50 Blog, thanks for the tip Karen Kramer)

GSA seeks IT firm to redesign Recovery.gov “The Web site...

Sat, 13 Jun 2009 20:38:00 -0400

GSA seeks IT firm to redesign Recovery.gov

“The Web site launched in what some call an unprecedented spirit of transparency by the White House to track spending under the the American Recovery and Reinvestment Act technically can’t do all that it is supposed to do.

That’s why the General Services Administration issued a pre-solicitation notice Thursday, informing the contracting community that it will seek an information technology contractor to make improvements to the site by redesigning, implementing and hosting the 2.0 version…”

(via Sacramento Business Journal)

Designer Alex Camlin gives the Harvard Review literary journal a...

Wed, 10 Jun 2009 23:02:00 -0400

Designer Alex Camlin gives the Harvard Review literary journal a fresh redesign.

designgallery:

Harvard Review REDUX
By Alex Camlin

Newsweek cover with Stephen Colbert, guest editor — Stephen...

Mon, 08 Jun 2009 21:43:00 -0400

Newsweek cover with Stephen Colbert, guest editor —

Stephen Colbert shaves his head and takes over Newsweek as the magazine’s first guest editor in its 76-year history. (this coincides with this week’s Colbert Report “Iraq Invasion”) Newsweek magazine recently launched their redesign, so this special issue is a nice way to bring attention.

We were expecting that anything “Colbert” branded would be very humorous—but the issue is far from an escape on the realities of the situation in Iraq. Stephen Colbert delicately (though some may argue) brings sarcasm and wit to sensitive subject matter.

The Changing Face of Everyday Design: From air steward uniforms...

Sun, 07 Jun 2009 14:06:06 -0400

The Changing Face of Everyday Design: From air steward uniforms to Corn Flakes cereal boxes…how has everyday design evolved over the last half-century?

looking at the evolution of design from 1950s to today in pictures

(discovered via The Guardian)

The Tonight Show with Conan O’Brian logo redesign - before...

Wed, 03 Jun 2009 22:07:00 -0400

The Tonight Show with Conan O’Brian logo redesign - before and after

The Tonight Show with Conan O’Brian takes stage on a new...

Wed, 03 Jun 2009 21:53:23 -0400

The Tonight Show with Conan O’Brian takes stage on a new set shown being built in this time lapse video.

O’Brian says, “Yeah, this show is changing hands, but it needs to look like ‘The Tonight Show,’ and by that I mean it should look as if Steve Allen could materialize, or Jack Paar, or Johnny Carson, or Jay Leno — any of those people could suddenly materialize and go into that space and host it,” O’Brien said. “And even though they would all host it differently, it needs to be a space that tells you this is that same ‘Tonight Show.’
“And so, what they decided, and what we all talked about, was an art deco feel. Art deco had an obvious New York school, but it also had a Los Angeles movement — Los Angeles deco that’s quite famous and organic to Southern California.”

via The Times-Picayune

Corbis just relaunched their web site with a complete redesign...

Wed, 03 Jun 2009 21:45:00 -0400

Corbis just relaunched their web site with a complete redesign and some new features. At a glance, the darker color pallette is a stark contrast from the old site, taking a few cues from Creativity-online.com.

New Strawberried Peanut Butter M&Ms are a throwback to...

Tue, 02 Jun 2009 22:19:00 -0400

New Strawberried Peanut Butter M&Ms are a throwback to Transformers 2.

via Candyblog

The New Newsweek Mag is a Lot Like the Old Newsweek

Fri, 22 May 2009 11:10:16 -0400

The New Newsweek Mag is a Lot Like the Old Newsweek: “Whenever news magazines have an existential crisis — and this is not the first — they always make the wrong choice.” - Michael Kinsley

Facebook’s Redesigned Application Directory

Wed, 20 May 2009 21:53:00 -0400

Facebook’s Redesigned Application Directory:

“The [new Facebook] apps directory now prominently includes “Featured by Facebook” apps – in other words, those that have made it through the company’s verified apps process.”

The redesign:related tumblarity keeps going down! Follow us on...

Sun, 10 May 2009 13:30:00 -0400

The redesign:related tumblarity keeps going down! Follow us on tumblr, and we just might start following you back (tumblr peer pressure much?).

karenh:

WTH is Tumblarity and why should I care? Couldn’t help but feeling bad for myself when I saw my “Tumblarity” go down over 100 points because I was enjoying my weekend instead of blogging religiously. Is this the intention? And how do Tumblr Groups get figured into this equation (with limited reasons for reblogging others)?

On a side note, once I fully understand the functionality, the new Tumblr stats Activity page looks really awesome and is designed well.

Food2.com launches as a welcome addition to the Food Network...

Fri, 01 May 2009 23:33:00 -0400

Food2.com launches as a welcome addition to the Food Network family, taking an edgier approach to cooking and food. The focus is on a younger, hipper “Millenial” audience, which speaks to the overal design of the site. Both branding and design work were done collaboratively with Method and Scripps Networks. In Method’s own words, “The goal of the project was to create an authentic and credible experience through which users can interact with various food-related content and each other.” The backend development was handled by KickApps.

Everything is intentionally a little rough around the edges, from the text rag to the diagonal line use.

The exclusive video series episodes have a short and sweet flavor, running under 5 minutes. Kelsey & Spike Cook has an interesting dynamic between two different personalities (you probably know Spike from Top Chef and Kelsey from Next Food Network Star).

One of the most unique parts of the site itself is the rich integration of Facebook Connect. Using your Facebook login you can quickly sign in, create a Food2 profile, and start uploading tips and recipes to share with friends. Comments allow you to upload photos and embed videos, which you can then also add to your facebook (if you want). Oh, and don’t forget to save your favorite stuff, all of which you can do without registration. According to KickApps, “For members this provides a seamless gateway between the two sites and their two communities, and for Food2 it leverages its members’ social graph to social cast activity on Facebook, thus driving traffic.”

UPDATE: Scenes from the launch party:

The chefs prepare some tasty (mini) mutton sliders

Spike from Kelsey & Spike Cook

Is Mexican-style fast food chain Chipotle suffering from a...

Sat, 25 Apr 2009 16:05:00 -0400

Is Mexican-style fast food chain Chipotle suffering from a branding design “identity crisis”, or are they slowly introducing a new logo type treatment?

We were a bit confused when we saw two different logo treatments used at the same location on 23rd Street in NYC (old branding still on the glass doors, but a new environmental signage). Our first guess is that they are debuting a new sans serif logo type for the restaurant chain-and haven’t updated all instances. The business cards from this location also ditches the rougher, more humanistic lettering style. Later in the week we spotted the Chipotle location in the East Village unchanged. Even on the company’s website the lettering style of their brand morphs between the two treatments in the left hand corner (when you hover over with mouse).

If you know more about this, please comment.

(photo on left is Chipotle in East Village, photo on right is Gramercy Park / 23rd St. location)

Sci fi channel rebranding and redesign “Syfy” is...

Mon, 20 Apr 2009 00:26:00 -0400

Sci fi channel rebranding and redesign “Syfy” is spotted in the urban wild with telephone booth and bus stop ads in NYC, New York. We caught these popping up in just the last couple of weeks in high-traffic areas around the city.