The Big Heid

Has The Groupon Bubble Eventually Burst?

IslaMarie Turnbull — Thu, 09 Feb 2012 11:11:48 +0000

As Groupon announce today of a significant loss of over $42 Million many have been led to ask the question “Is the Groupon bubble about to burst?”. Groupon has made its name by transforming the online voucher code and offers industry spawning a range of competing sites such as Wowcher, MyCityDeal and LivingSocial. With this [...]

When Not Playing By The Rules Can Work To Your Advantage

IslaMarie Turnbull — Mon, 16 Jan 2012 11:48:27 +0000

With the ASA now extending its remit to all marketing campaigns and content businesses are going to be under increasing pressure to make sure that they can still make their voices heard in new and innovative ways without getting banned and slapped with a fine. Until now social campaigns through channels such as YouTube and [...]

Google Chrome’s Controversial Campaign Makes Waves

IslaMarie Turnbull — Tue, 10 Jan 2012 11:34:26 +0000

Google Chrome’s latest campaign has been found to be in breech with Googles own guidelines regarding paid ad sponsored links. The campaign which paid bloggers from Unruly Media, a video sharing network, to promote videos for the Google Chrome Browser resulted in posts which failed to have the compulsory no follow tag. This was itself [...]

Day 12: Start A New Trend

IslaMarie Turnbull — Thu, 22 Dec 2011 10:52:07 +0000

I say this in terms of how your business functions, don’t worry i don’t expect you to be able to predict the next best thing. However by addressing how your business functions there is no reason why you could not do exactly this next year! Now this is not to say that make a few [...]

Day 11: Look To The Future

IslaMarie Turnbull — Thu, 22 Dec 2011 10:27:10 +0000

The New Year Slump, we have all seen it, where consumer spending drops off dramatically and your store whether virtual or physical becomes a ghost town. So how do you counter the dreaded slump? The most common reaction on the High Street is to have a ‘New Year’ or ‘January Sale’ however although this reaction [...]

Day 10: Say Thank You

IslaMarie Turnbull — Tue, 20 Dec 2011 12:52:26 +0000

Everyone likes to feel appreciated and there is no better time than to thank you customers than during the festive period! There are a wide range of ways to say ‘Thank You’ whether it is cheap and cheerful in a simple personalised email or in the form of a special promotional voucher which is only [...]

Day 9: Remember Everyone Is Not The Same

IslaMarie Turnbull — Mon, 19 Dec 2011 12:06:34 +0000

Segmentation has always been the key to any successful marketing campaign however despite its proven track record many companies continue to fail to make the most out of the consumer data they already possess. Consumer data is very valuable in the marketing industry and the insights which it can offer about a companies client base [...]

Day 8: Remember Everyone Is On The Run

IslaMarie Turnbull — Fri, 16 Dec 2011 10:50:15 +0000

It is a well known fact that the festive period is a very fraught time with folk rushing from A to B with very little time in between. With this in mind and considering the strength of mobile marketing there is now no longer any excuse for not being able to communicate effectively with your [...]

Day 7: Get Social

IslaMarie Turnbull — Thu, 15 Dec 2011 10:33:08 +0000

This is point is really for all the market analysists and data planners out there. So many companies forget the usefulness of social media when it comes to Christmas to the point where there are in fact very few social strategies which focus on incorporating a holiday message. However social media is a tool which [...]

Day 6: It Is Never Too Late To Celebrate!

IslaMarie Turnbull — Wed, 14 Dec 2011 10:03:40 +0000

As we get into the middle of December many e-commerce site owners are choosing to tail back on their communications and promotions due to the general impacts of postage and delivery dates etc. However just because a gift may not arrive for Christmas day does not mean to say that you can slack off when [...]