The Big Heid

Link Building – How To Out Fake The Fakers Part I

Dave — Fri, 06 Apr 2012 14:39:08 +0000

It was George Burns who’s attributed with saying ‘Sincerity, if you can fake that you’ve got it made‘. Perhaps it’s always been this way but somehow I think it’s been stimulated by the number of ways to fake it, and it’s certainly true that thanks to Google, website owners a plenty spend every waking hour [...]

People Seemed Confused About Guest Blogging!

Dave — Tue, 03 Apr 2012 14:55:53 +0000

As part of the work I do to promote our services I reach out to blog (or is that bog) owners looking for content. I like writing and I like sharing my views on a range of topics, not least around the subject of web design, search marketing etc. On a recent hunt for decent [...]

How to Avoid the Top 5 Common On-Site SEO Mistakes

Dave — Sat, 31 Mar 2012 14:49:22 +0000

With so many opinions, guidelines, rules, standards and always-changing “best practices,” the SEO game is a tough one to learn, especially if you’re learning it yourself. Following industry blogs like Search Engine Watch and Search Engine Land are one of the easiest ways to learn, but if you’re a novice, it can be a full-time [...]

Online Reputation Management Explained

Dave — Mon, 12 Mar 2012 14:47:13 +0000

Online reputation management is the on-going and pro-active process of protecting your brand online. If done correctly, ORM provides cover from all angles so that any instance of negative press reflecting badly on your brand is hidden away and buried beneath positive or neutral material, whether that be in the first pages of the search [...]

Build A Fantastic Website in THREE Easy Steps!

Dave — Fri, 09 Mar 2012 12:11:01 +0000

Here at Red Evo Towers we get a lot of insight into how businesses perceive the web design and development process. For the most part I’m sad to report that many businesses just don’t get it. What’s worse, many web design companies perpetuate the problem because, ah hem…., they don’t get it either. So we [...]

Social Media Can Work For B2B Companies Too

IslaMarie Turnbull — Thu, 08 Mar 2012 13:36:43 +0000

I have often said that social media is not as effective for business to business use, however this is not to say b2b businesses shouldn’t embrace social channels. What it does mean is a more considered approach is required to be successful. Social media can in fact be essential to gaining new clients with the [...]

BBC Panorama on Functioning Alcoholics in the UK

Dave — Mon, 20 Feb 2012 20:56:16 +0000

Sorry peeps, I’m going completely off topic with this post. It’s got nothing to do with SEO or web design, it’s about alcoholics and specifically functioning alcoholics. I’ll start by saying I’m virtually a teetotaller. As a retained firefighter I can’t drink as I’m on call 24/7. Thanks to this I have a healthy relationship [...]

Has The Groupon Bubble Eventually Burst?

IslaMarie Turnbull — Thu, 09 Feb 2012 11:11:48 +0000

As Groupon announce today of a significant loss of over $42 Million many have been led to ask the question “Is the Groupon bubble about to burst?”. Groupon has made its name by transforming the online voucher code and offers industry spawning a range of competing sites such as Wowcher, MyCityDeal and LivingSocial. With this [...]

When Not Playing By The Rules Can Work To Your Advantage

IslaMarie Turnbull — Mon, 16 Jan 2012 11:48:27 +0000

With the ASA now extending its remit to all marketing campaigns and content businesses are going to be under increasing pressure to make sure that they can still make their voices heard in new and innovative ways without getting banned and slapped with a fine. Until now social campaigns through channels such as YouTube and [...]

Google Chrome’s Controversial Campaign Makes Waves

IslaMarie Turnbull — Tue, 10 Jan 2012 11:34:26 +0000

Google Chrome’s latest campaign has been found to be in breech with Googles own guidelines regarding paid ad sponsored links. The campaign which paid bloggers from Unruly Media, a video sharing network, to promote videos for the Google Chrome Browser resulted in posts which failed to have the compulsory no follow tag. This was itself [...]