Internet Marketing & Management

Huge shake up in Search, Microsoft and Yahoo form 10 Year Deal

For a number of years now, Yahoo and Microsoft have been courting each other. Yahoo has bee going through tough times and Microsoft trying to move more of its business into the search market. Having a failed ($47 Billion) bid to buy Yahoo last year, Microsoft probably gets want it wanted out of the [...]

New Flash Sites Launched by RedFusion Media

We have made a few recent launches of cool, clean flash headers. The flash projects were launched in the “initial” form, but have been built them so that we can add some very complex actions in the future. The first is Longmont Dairy, we have added a large, clean flash file on their home page. Version [...]

Understanding Reach Online

We have long worried about “reach” of a website, and it is important. In most cases you may think you want a ton of hits, but in reality, does your site even land in a market or niche with any hits? Clients should always understand what their market really is, how big it is. For instance, [...]

Conversion Metrics

Are you looking at your “Conversion Metrics” on your website? For most marketers, converstions are the most important metric they may look at with regards to their online web performance. We constantly are looking at what “Brand” and “Direct Action” have to do with websites, measurements, and helping us create an experiance for clients. Here is a [...]

Look and Feel of Everyone Online Email

If you are using the online Everyone.net email. You may have noticed it has a great new interface, or maybe you haven’t and are seeing the old look. In any event, you can change between the two looks if you would like. You can change between looks, under Options, Preferences, below it he exact question. Web Interface: Would you [...]

Media Modeling

While Chrysler may be going through bankruptcy, and being run by the Obama administration, it did have very successful internal marketing strategy brewing. They had formed an internal advertising agency called Organic. Driven by the idea that data generated from the Internet can be tracked, Chrysler’s digital marketing agency, Organic, has designed a “media modeling” system [...]

Internet Advertising And Pyramid Schemes

by Ronald L. Burgess “Everybody’s doing it.” Online advertising, that is. With hard times and faltering newspapers, the pyramid schemes and snake oil salesmen have descended on the Internet. Don’t be surprised if you are hit-up to do “Cheap” advertising or linking programs by people you know (even a relative) in the next year. How do you [...]

Ad Spending Continues to Drop

Deeping cutbacks are continuing to hit the advertising sectors. In a Wall Street Journal (WSJ) report showed that fourth quarter 2008 ad spending dropped 9.2% from the year before. The biggest sector to fall back was the auto advertisers, with a 15% decline, totaling 3.2 Billion. Online Advertising has projected a dropped of 0.4% for the [...]

DRV’s are costing TV ads money

2008 numbers on the amount of TV ads skipped while using a DVR product reached about 6%. That means of all commercials, people fast-forwared or jumped over 6% of all ads on TV. That number is expected to rise to 16% by 2011. (source DVR Research Institute from the Hollywood Reporter) For advertisers, what does that [...]

How to Purchase a Hosting Account with Wild West

To purchase your website hosting account with Wild West, first go to the following address: www.redfusionhosting.com. Next, click on the red “Web Hosting” link in the top navigation. You will see the available Economy, Deluxe and Unlimited hosting plans listed. Choose the hosting plan that is best suited for you website’s needs and click the [...]