301 Redirect – Redirecting old pages to new pages with an “.htaccess” file

Google wants to see quality content on your pages, so when you are changing your site and are forced to move pages and change their name, you’ll need to use a 301 redirect.  A 301 redirect is the preferred practice to preserve your search engine rankings and page rank.

What is a 301 redirect?

The 301 redirect is way to tell the search engine spiders that you have presently moved a file.  There are a number of ways to create a 301 redirect; I prefer using the .htaccess file, because it is nice and tidy.  You can write the redirect in PHP, ASP, JSP, or ColdFusion, but you’ll end up with all the files still needing to be hosted on your server.

The .htaccess File

• The htaccess file only works on Linux servers that use the Apache Mod-Rewrite.
• The file is really a .txt file, so you can edit it in notepad if needed.
• You must save it with the (.) period in the file.
• Writing the code is simple:

redirect 301 /old/old-page.htm http://www.newsite.com/new-page.htm

*Note, the spacing needs to be exact, and as long as you are in the same site, you can use the relative path of your folders.

• Each additional page that needs to be moved can be added to the next line.

Posting the .htaccess File

The .htaccess file needs to be posted to the main (root) html folder of your site.  Sometimes the file may be hidden from view, so if you are using cloaking, make sure you un-cloak your settings.

Testing

Immediately test the file.  Simply type in all of your old pages URLs into the browser, and make sure they re-direct to the new page.  If you see a major error, like the site has blown up, take the .htaccess folder down!  Check you syntax for errors.

PHP Redirecting

<?
Header( “HTTP/1.1 301 Moved Permanently” );
Header( “Location: http://www.newsite.com/new-page.php” );
?>

Extra help? Search http://www.google.com/search?aq=1&oq=301+re&sourceid=chrome&ie=UTF-8&q=301+redirect+htaccess

SBETA provides specialized business consulting services for City businesses, to improve their performance, with the goal of preventing lay-offs and increasing productivity and jobs. RedFusion Business Consulting partners, Ron Burgess and Ray Anderson, will present a blueprint for business with practical and easily implemented strategies designed to help business owners and managers optimize their company’s success.

According to Ray Anderson, owner of American Business Concepts and seminar presenter, “Many business owners are held hostage by the current economy. More than coaching, we offer proven strategies that are designed to empower executives and move them back into an offensive position so they can powerfully “captain” their ship to move their organization forward.”

Slated for discussion are strategic areas to review in your business, simple tools to monitor progress, options to consider when personnel and capital resources are limited, and tools for collaboration. The seminar will be of great value to CEO’s entrepreneurs, and established or start-up business owners who are looking to increase potential and profitability.

RedFusion Business Consulting has over 25 years’ consulting experience, specializing in assessment, planning, growth initiatives, efficiency and team building. Available consulting services include business assessment, and setting priorities, strategic and financial action planning, strategic marketing growth initiatives, team building, process and quality management consulting, and leveraging technology. All services are at no cost to qualifying businesses.

Selected, qualified businesses will be able to continue this available program, with a personalized assessment and action plan, followed by onsite training to assist in the implementation of that plan.

If you are a small to medium business owner (5-100 employees) operating within the San Bernardino city limits, who feels that your company could benefit from these services, please contact Ron Burgess or Ray Anderson: 909-798-7092. Visit www.RedFusionConsulting.com to learn more about eligibility for this program.

SBETA  is an equal opportunity employer/program, and is a means of providing has served the business community for over 20 years. SBETA provides free business services to assist with recruitment, training costs, outplacement services and much more. Auxiliary aids and services are available upon request to individuals with disabilities. For more information visit www.SBETA.com.

Sign up now, to hear Ron Burgess give you his tips on how to:

Fight Back – Make Marketing Work for You

Thursday, September 23, 2010

8:00 a.m. – 12:00 p.m.

(Registration opens at 7:30)

At the Redlands Chamber of Commerce

1 East Redlands Blvd., Redlands

Sponsored by the Redlands Chamber of Commerce and the Workforce Investment Board of San Bernardino County, this seminar is provided at NO COST to businesses who want to succeed. Online details click here. 

Registration is online at: http://sbcounty.biz/workshops/20100923 

or contact Vanessa Gilmore at 909-387-9851

email - vgilmore@wdd.sbcounty.gov for more information.

News from the RedFusion Office:

When Scott Burgess, webmaster and our Flash design expert for the past five years, was offered the job of his dreams, we could only cheer him on. He has wanted to work for the video game industry since he realized that you have to get a job when you grow up. His degree in film writing was the basis of his training. With perseverance, talent and luck, he landed a contract with Red 5 Studios as the story writer. You can preview the game he is working on here,http://www.firefallthegame.com.

We miss Scott around the office with his great sense of humor and attention to customers; but wish him the best. We are hoping that in the future, we can all say, ‘We worked with M. Scott Burgess, that successful game guy!’

News from the Industry:

Facebook – Maybe a huge targeting failure, or a great relationship tool. Find out how companies are successfully, or wastefully using Facebook in an upcoming report by Jon.

Google Local – Did you know that 1 out of every 3 searches on Google contains a “locality” word. Have you claimed your website in Google Local, and do you have the right local keywords with in your site? Ask Jon.

InlandEmpire.US – We have re-launched our Inland Empire site, check it out atwww.InlandEmpire.us. Contact Jon for advertising rates. All RedFusion Media clients will receive a 30% discount.

Hope all is well,

Molly

Molly Burgess
General Manager

Returning to our team is Tom Windeknecht who was with us for a number of years before moving to Missouri.  After a few years away, he is returning to California to be closer to his family.  We are excited to welcome him back.  Tom will take over pieces of work from most of our team, fulfilling the responsibilities of a Production/Traffic Manager.  

Other Changes of Note

• Patsy Prince, who as our bookkeeper steers our financial ship, was married in July.  She is now Patsy Light, and if you have a chance to stop by, you will see that she has truly been beaming this summer.
• Ron Burgess has been elected President elect of the American Marketing Association of the Inland Empire.
• Jon Burgess (not to be out done) has been elected the Vice President of theAmerican Advertising Federation – Inland Empire.  
• We are very excited to announce that we have re-designed our InlandEmpire.USsite.
• We have already begun a part of the Inland Empire business plan, joining forces with Ray Anderson and the PBS show, “Small Business School” to build a one-of-a-kind video supported portal for business evaluation, coaching, and training. Much more on this later…
• Social, Social, Social… seems to always be changing, we are keeping up on the latest trends, so if you have any questions about Social Media, give us a ring.

I know I have left out what some of our other team members are up to this summer, so give them a call on my dime (800-280-0903), They’ll be happy to chat with you.

Take care,

Jon

Jonathan Burgess, M.B.A.

Internet Manager

Phone: 909-798-7092,

As we plan for our next seminars, we would like to hear from you, about what you want to hear. Please participate in our Internet Seminar Topics Survey.

Thanks for opening and reading all the way down to here. As always, call us if you have any questions or suggestions. We love to hear from you.

Hope all is well,

Molly

What began as a work-study internship position in 2004 at RedFusion Media in Redlands, transitioned into a full-time career in web development, and Aaron has never looked back.

“I have never stopped playing or writing music. It was simply a case of finding a way to express myself and create art. I just naturally fell into web design and development. It is always inspirational to see how different art forms, such as music and web design, complement each other. As with music, the different facets of multi-media production creatively inspire me.” In addition to webmaster duties, Aaron also does voice-overs and works with music when overlaying scores for multi-media production. He graduated from the University of Redlands with a B.A. in music and he continues to write and perform.

With offices in Redlands, California, and now in Bend, Oregon, RedFusion Media specializes in helping clients tell their stories. Providing friendly customer service, the skilled team of designers and marketing consultants steer clients through the complexities of website design, intuitive navigation, and search engine optimization (SEO),while strategically implementing branding and online advertising strategies.

RedFusion Media  received top honors at the 2010 American Advertising Federation-Inland Empire ADDY® Award Gala on March 12, 2010. The RedFusion Media team recently received 18 awards including Best of Show in the Internet/Multimedia category, as well as for multiple website designs and design and production of printed media.

ADDY awards received for Internet/Multimedia include San Bernardino Employment and Training Agency (sbeta.com), Acme Duplex (acmeduplex.com), D. K. Kim Foundation

(dkkimfoundation.com), S.D. Herman Company (sdherman.com), CHJ (chjinc.com), and West Coast Wire & Steel, Inc. (wcws.org); and Redlandsweb.com.

Representing creative excellence in the advertising industry, with over 60,000 annual entries received nationally, the ADDY® Awards is the undeniably the world’s largest, toughest, and most prestigious advertising competition. The Awards recognize creative excellence and execution within all types of advertising media, and serve over 50,000 professionals in the advertising industry.

RedFusion Media is located in Bend at 243 Scalehouse Loop Suite 5B.

Contact:

Molly Burgess, General Manager

RedFusion Media

909-798-7092

View all awards and play the games here, http://www.redfusionmedia.com/addys2010.htm

Representing creative excellence in the advertising industry, with over 60,000 annual entries received nationally, the ADDY® Awards is undeniably the world’s largest, toughest, and most prestigious advertising competition. It is also the only competition of its kind administered by the advertising industry. The Awards recognize creative excellence and execution within all types of advertising media, and serve over 50,000 professionals in the advertising industry, represented by 200 American Advertising Federation clubs and 15 districts.

The RedFusion Media team received 18 awards including Best of Show – Internet/Multimedia for “Shoot theTurkey,” a game designed for Redlandsweb.com. Four additional ADDY Gold Awards were also received in the categories of Interactive Multimedia Campaign, Website, and Online Games. Scott Burgess, designer for RedFusion Media, received the impressive crystal trophies on behalf of the company.

Four ADDY Silver Awards were received by the company for: Logo Design – Redlandsweb.com; Sales Kit – Index Fresh Sales Presentation (folder, brochure, product manual, and cd); and for the websites created for AcmeDuplex.com and DKKimFoundation.com.

Ten ADDY Bronze Awards were awarded for: San Bernardino Employment and Training Agency (www.sbeta.com), S.D. Herman Company (www.sdherman.com), CHJ (www.chjinc.com), and West Coast Wire & Steel, Inc. (www.wcws.org); plus one for The Riverside Mission Inn’s Festival of Lights’ micro-website. Recognition for collateral publications and advertisements include: Sales Brochure and Stationary Package (letterhead and business cards) designed for Index Fresh; Consumer/Trade Ad,  Mixed Media/National Consumer Campaign and Sales Kit for Longmont Dairy Farm in Colorado.

Sharing the honors for the awards were RedFusion team members: Molly Burgess, project management; Ron Burgess, concept development and marketing consulting and management; Jon Burgess, Internet Manager and Art Director; Scott Burgess, Vincent Sanchez, and Aaron Webre, designers and webmasters; Cindy Barents and Margaret Rippetue design, copywriting and production. Publication printing honors go to Redlands Print Shop and Color Tech, both in Redlands; Sunwest Printing, San Bernardino; Modern Postcard, Carlsbad, and Cereus Printing, Phoenix, Arizona.

ABOUT REDFUSION MEDIA™

With offices in Redlands, Californiaand Bend, Oregon, RedFusion Media specializes in helping clients tell their stories. Providing friendly customer service, the skilled team of designers and marketing consultants steer clients through the complexities of website design, intuitive navigation, search engine optimized (SEO) website copy, while strategically implementing branding and online advertising strategies.

Services for small businesses and non-profit organizations nationwide include: Internet marketing consulting, web design, SEO consulting, content development, website content management, copywriting and editing, RSS Feed services, Blog installations and training, self-posting web tools, targeted advertising campaigns; rich-media design (flash, video, audio); public relations, print design and print management.

RedFusion Media™ maintains InlandEmpire.US, the top-ranked regional website, providing RSS feed services; Redlandsweb.com for All Things Redlands; and RedlandsWeddingGuide.com. For more information, visit RedfusionMedia.com.

To view all of RedFusion Media’s ADDY award-winning entries, visit RedfusionMedia.com.

Regarding AAF-IE Sponsorship of the ADDY Awards:

The American Advertising Federation- Inland Empire (AAF-IE) annually sponsors the first level of the three-tier international competition. At the second level of the contest, local winners compete against winners from 15 other District competitions. The final tier represents the national level of the ADDY® awards. An affiliate member of the American Advertising Federation (AAF), the AAF-IE works to enhance the visibility and to support the growth of the advertising community within theInland Empire.<

Contact:

Molly Burgess, General Manager, RedFusion Media™. 909-798-7092

Once you have created your set, and are ready to embed it into a webpage as a slideshow, click on the “Your Photostream” link in the upper right of the page. Once on the Photostream page, click on the set of photos to the right that you wish to embed.

Now you can either a.) Grab the direct link to your photo set, or b.)Create a Slideshow of your set.

a.)  If you want to send viewers from your webpage to your photo set, click “Share This” in the upper right and click “Grab the link” in the next pop up window. You can copy and paste the link into your webpage or an email so send viewer to see your photo set.

b.) To create a Sideshow, click “SlideShow” in the upper right of the page. A preview of your slideshow will open; click on the “Share” link at the upper right of the page. You will be given the option to “Grab the URL” (in the case that you wanted to link directly to your slideshow) or “Grab the embed HTML” (in the case that you wanted to have the slideshow appear within your webpage). If you are embedding the slideshow in a webpage, you will copy the HTML code and paste it into the body of the webpage that you want it to appear on. You can alter the size of your slideshow by changing the width and height in the beginning of the HTML code. This section of code looks like this: <object width=”400″ height=”300″>

For more information on embedding a Slideshow or sharing photos, refer to this page: http://www.flickr.com/help/sharing/

Currently Google still rules the search with 65% of the search according to Comscore. Last year “Microsoft handled 8.4% of searches that month and Yahoo accounted for just under 20%.” WSJ