Things to Consider
Before starting the brainstorm, arm yourselves with a good thesaurus and an Internet connection because you will want to consider:
Different Brainstorming Exercises
You can either break up into groups and assign various exercises or just work through these as a group. Assign a time limit to each exercise so that you don’t get bogged down in any one category. Remember to eliminate those that don’t match your naming criteria.
Once you’ve completed these exercises you need to narrow it down. Get each committee member to select their top five names using tally marks on a white board with the names on it. Use the highest overall ranking results to create a list of names to test.
Testing Your Names
Selecting a Name
Based upon your test results, narrow the list down to your top five. Get feedback from your employees, board, and customers, then make your final selection.]]>
1. Assemble your Team
Names rarely just pop into your head. You need a good team for a brainstorm — and not just the marketing department. Bring together people from management, technology, sales, marketing, and even HR to get a well-rounded team. But don’t forget that teams need leaders. If you think you will find a new name that everyone loves you are deluding yourself. Someone needs to be in charge and make a decision on a name that meets the mutually-agreed upon criteria and passes the testing phase. Maybe it is the CEO, maybe not, but you can’t have anyone pull rank once the decision has been made so if your CEO has the last word, then provide him/her with 2-3 options and let them make the final selection.
2. Set some Brainstorming Ground Rules
In addition to choosing a “decider,” you also need someone to lead the brainstorm. The moderator needs to reinforce certain rules throughout the brainstorming session such as:
3. Decide on your Naming Criteria
Before your brainstorm starts, you need to decide as a group on your naming criteria. For example, do you want your name to be descriptive, stand-alone, or a blank slate? Here are some common naming criteria to get you started:
Other criteria that may be relevant to your company include:
4. Assign some Homework
Before the brainstorm, it is good to give some homework assignments that will get your team thinking about what they like and don’t like about names and what personality the company represents. Here are some “take home” questions I like to ask:
Next we will get into some brainstorming exercises, stay tuned? What other tips would you suggest?]]>
However, when Yahoo! bought IntoNow, I realized it could play a whole new role in advertising and possibly resurrect Yahoo! with a new ad revenue stream. I’ve started to notice some Shazam bugs during TV shows but the news today shows that Shazam, and to a lesser extent IntoNow, are going big when it comes to the Superbowl and I’m thrilled.
I’ve spent years lamenting the lack of mobile integration into Superbowl ads, and the social media talking heads have bashed agencies for not going further to integrate social outside of a hashtag or Facebook page. Now we are finally about to see both. Shazam and IntoNow will offer a perfect way for viewers to interact with the ad using their mobile device, and get a reward with additional content, coupons, donations on their behalf, and more.
I’m not a huge fan of mobile QR codes because seem more effort than the value they deliver. However, Shazam or IntoNow becoming what I’ll call the “Audio QR code” for advertising has many interesting implications for broadcast advertisers. Now to see if people know what the heck to do when they see the little Shazam bug on their big screen. I’ll be watching.]]>
Today all that has changed. My old school iPod still works and has completely changed the way I listen to music, especially in the car. In addition to the thousands of songs I burned off of my old CDs, I have purchased nearly 700 (gasp!) songs from iTunes and have created over 50 playlists (harkening back to when I was queen of the mixed tape.) My daughter barely knows anything different and started her Apple consumerism at six with an iPod Nano and my husband’s old PowerBook.
For phones, I now carry an iPhone 4. I stood in line in July of 2008 to be one of the first to get an iPhone 3G (which my daughter now uses as her “iPod Touch”). We also bought the iPad for our family on the first day it went on sale. Across these devices I run over 300 apps (and that doesn’t count the ones I’ve downloaded and deleted). Yikes, just thinking about how much I’ve spent with Apple over the last few years makes me cringe.
And one of the best decisions ever, I finally ditched that heavy, slow-as-molasses notebook for a super-thin, super-fast, MacBook Air with a long battery life and no more blue screens of death.
Have I had any problems? Yes. Mobile.me was a complete f’ing disaster that wiped out my contacts entirely after moving to the MacBook Air and caused hours and days of headaches. My iPhone 3G got so slow after upgrading the software too many times that it could barely send an email or make a phone call. My new iPhone 4 crashed and I had to reset it, wiping out the hours I spent re-organizing my apps back into folders and re-registering with all of them. The AppStore subscription policies piss me off. Ping is completely useless. But, does that stop me from being happy? No. Because I don’t have to spend 20 minutes every day starting and turning off my computer. I don’t need to restart multiple times a day. I can do what I need to do quickly and move on with my busy life. I can count on my products to work. The entertainment and utility I get out of my apps enriches my daily experiences. And, without Stack the Countries, how else would my seven year old have become so interested in the countries of Southeast Asia?
So Steve, we thank you.]]>
After being an early Foursquare adopter, I somewhat abandoned the app about six months ago in favor of Facebook Places. It came down to the fact that Facebook Places was easier (faster, didn’t crash, better database) and if I was letting people know where I was, that was usually information I wanted to share only with the friends and family I am connected to on Facebook. However, some recent news out of Foursquare made me reconsider.
First, was the rumor, now confirmed, that Foursquare will be incorporating Groupon Daily Deals. Finding local specials and deals gives Foursquare a leg up on Facebook, at least until they expand their Facebook Deals program. The second news bit that intrigued me was that Klout was going to incorporate Foursquare into its influence ranking. I like to think I know a thing or two about the area where I live so I would like to get that street cred through Klout and see where their Klout Perks program leads.
So I decided to give Foursquare a second chance and I have to say, I’m impressed. First of all, the app is much improved (along with upgrading from an iPhone 3 to an iPhone 4), it is faster, with a better UI, more comprehensive database, and much more reliable. Second, I still like the fact that I can share with other services. If it is personal but something I want to share with friends, I’ll post to Facebook. Professional and public, like a networking event or conference, I’ll post to Twitter. But best of all were the deals. (Note: as of this writing Groupon Daily Deals are not yet incorporated in my city.)
Perhaps it was because I tried it out on a recent trip to New York City, but I was overwhelmed by the number and accessibility of the specials. In the past, to unlock the special you had to become the Mayor or some other hard-to-achieve benchmark. Not now, at least, not what I saw. From the time we checked into Hotel Roger Williams, we were unlocking a boatload of deals that were compelling and meaningful.
First up, my husband and I both received a free drink in the hotel bar for checking in on Foursquare. The next day, when checking in at the Metropolitan Museum of Art, we received a free reusable tote bag when spending over $25 at the museum store (that was a given since we were traveling with our seven year old.) Later, after checking in when we arrived at the Lion King, we received 20 percent off our souvenir purchase of $20 or more (again, of course the kid gets a t-shirt). The next day we stopped for a quick chocolate soup dumpling at Rickshaw Dumpling Bar but alas, couldn’t take advantage of their special only because we had just eaten a full meal. Also couldn’t take advantage of the bar special at Eataly because of the timing but it felt like everywhere we went, we were unlocking special deals. (Ok, the staff at Peter Luger probably never even heard of Foursquare but you don’t go there for a deal, that is for sure.)
Now that I’m back in Providence I’ve gotten back in the habit of checking in using Foursquare vs. Facebook. I haven’t been surprised by any specials yet but who knows, we’ll be in town tomorrow for dinner and Waterfire. In the meantime, I’m going to keep my eye out for Groupon Daily Deals.
By the way, little tip for when you unlock a special: Take a screenshot of the special so when you go to redeem it you don’t have to open the app and try to find the screen while waiting in a busy checkout line.]]>