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	<title>Redstorm Marketing &amp; Business Development » Redstorm Marketing Strategy and Business Development</title>
	
	<link>http://redstorm.ie</link>
	<description>advice on how to market and develop your business using communications, social media, coaching and online marketing</description>
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		<title>A Five-Step Guide to Reinventing Your Business</title>
		<link>http://feedproxy.google.com/~r/redstorm/XCAu/~3/n-R9ieNGhBQ/</link>
		<comments>http://redstorm.ie/2011/11/a-five-step-guide-to-reinventing-your-business/#comments</comments>
		<pubDate>Fri, 11 Nov 2011 22:10:03 +0000</pubDate>
		<dc:creator>redstorm</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy & Planning]]></category>
		<category><![CDATA[business coaching]]></category>
		<category><![CDATA[Carol O'Kelly]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[Redstorm]]></category>

		<guid isPermaLink="false">http://redstorm.ie/?p=671</guid>
		<description>&lt;p&gt;To most business owners who have spent years and thousands of euros building their brand and developing a client base, chucking it all away to reinvent your business probably seems like the height of insanity. And if you do it on the fly or haphazardly, it probably is. But there are many reasons to tweak [...]&lt;/p&gt;&lt;p&gt;&lt;a rel="author" href="http://redstorm.ie/author/redstorm/"&gt;redstorm&lt;/a&gt;, &lt;a href="http://redstorm.ie/2011/11/a-five-step-guide-to-reinventing-your-business/"&gt;A Five-Step Guide to Reinventing Your Business&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/redstorm/XCAu/~4/n-R9ieNGhBQ" height="1" width="1"/&gt;</description>
		<wfw:commentRss>http://redstorm.ie/2011/11/a-five-step-guide-to-reinventing-your-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://redstorm.ie/2011/11/a-five-step-guide-to-reinventing-your-business/</feedburner:origLink></item>
		<item>
		<title>Top 10 Reasons to “Start Up” in a Recession</title>
		<link>http://feedproxy.google.com/~r/redstorm/XCAu/~3/cucDWaGNG7k/</link>
		<comments>http://redstorm.ie/2011/10/top-10-reasons-to-start-up-in-a-recession/#comments</comments>
		<pubDate>Sat, 29 Oct 2011 13:12:18 +0000</pubDate>
		<dc:creator>redstorm</dc:creator>
				<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy & Planning]]></category>
		<category><![CDATA[Carol O'Kelly]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[new business]]></category>
		<category><![CDATA[own a business]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[Redstorm]]></category>
		<category><![CDATA[sole trader]]></category>
		<category><![CDATA[start up]]></category>

		<guid isPermaLink="false">http://redstorm.ie/developmentloft/?p=74</guid>
		<description>&lt;p&gt;More publicity&amp;#8230; Less competition&amp;#8230; Talent waiting to be scooped up&amp;#8230; Here&amp;#8217;s why starting up in a recessed economy may give your business a better shot.  Do you have one good reason to start your business right now?Regardless of what people around you (including the media) may say, right now is the best time to get [...]&lt;/p&gt;&lt;p&gt;&lt;a rel="author" href="http://redstorm.ie/author/redstorm/"&gt;redstorm&lt;/a&gt;, &lt;a href="http://redstorm.ie/2011/10/top-10-reasons-to-start-up-in-a-recession/"&gt;Top 10 Reasons to &amp;#8220;Start Up&amp;#8221; in a Recession&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/redstorm/XCAu/~4/cucDWaGNG7k" height="1" width="1"/&gt;</description>
		<wfw:commentRss>http://redstorm.ie/2011/10/top-10-reasons-to-start-up-in-a-recession/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		<feedburner:origLink>http://redstorm.ie/2011/10/top-10-reasons-to-start-up-in-a-recession/</feedburner:origLink></item>
		<item>
		<title>Four Small Business Marketing Steps</title>
		<link>http://feedproxy.google.com/~r/redstorm/XCAu/~3/n_iF4UZy4IY/</link>
		<comments>http://redstorm.ie/2011/10/four-small-business-marketing-steps/#comments</comments>
		<pubDate>Tue, 25 Oct 2011 12:04:03 +0000</pubDate>
		<dc:creator>redstorm</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy & Planning]]></category>
		<category><![CDATA[Carol O'Kelly]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[dublin]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Redstorm]]></category>
		<category><![CDATA[small companies]]></category>

		<guid isPermaLink="false">http://redstorm.ie/?p=322</guid>
		<description>&lt;p&gt;Wonderful flashy graphics, bright colors and spinning messages, they may look great but do your potential customers actually know what you are trying to say? I think the biggest mistake we make in marketing is making everything so difficult for consumers to understand that they just  don&amp;#8217;t get what it is we do.  And if they don’t understand it, [...]&lt;/p&gt;&lt;p&gt;&lt;a rel="author" href="http://redstorm.ie/author/redstorm/"&gt;redstorm&lt;/a&gt;, &lt;a href="http://redstorm.ie/2011/10/four-small-business-marketing-steps/"&gt;Four Small Business Marketing Steps&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/redstorm/XCAu/~4/n_iF4UZy4IY" height="1" width="1"/&gt;</description>
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		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://redstorm.ie/2011/10/four-small-business-marketing-steps/</feedburner:origLink></item>
		<item>
		<title>How to Drive More Traffic to Your Blog</title>
		<link>http://feedproxy.google.com/~r/redstorm/XCAu/~3/1iAlgo96dJU/</link>
		<comments>http://redstorm.ie/2011/05/how-to-drive-more-traffic-to-your-blog/#comments</comments>
		<pubDate>Tue, 24 May 2011 16:24:22 +0000</pubDate>
		<dc:creator>redstorm</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR & Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Carol O'Kelly]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[Redstorm]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://redstorm.ie/?p=307</guid>
		<description>&lt;p&gt;Create great content. Everything starts with content. Give a reason why visitors will frequent your site. Why will they want to read your blog? Why will they want to spend time in your blog? Provide value, useful information and other benefits to readers. As those of you who already have blogs will have found, creating [...]&lt;/p&gt;&lt;p&gt;&lt;a rel="author" href="http://redstorm.ie/author/redstorm/"&gt;redstorm&lt;/a&gt;, &lt;a href="http://redstorm.ie/2011/05/how-to-drive-more-traffic-to-your-blog/"&gt;How to Drive More Traffic to Your Blog&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/redstorm/XCAu/~4/1iAlgo96dJU" height="1" width="1"/&gt;</description>
		<wfw:commentRss>http://redstorm.ie/2011/05/how-to-drive-more-traffic-to-your-blog/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		<feedburner:origLink>http://redstorm.ie/2011/05/how-to-drive-more-traffic-to-your-blog/</feedburner:origLink></item>
		<item>
		<title>Free Article Submission Sites</title>
		<link>http://feedproxy.google.com/~r/redstorm/XCAu/~3/PY45A52zCpk/</link>
		<comments>http://redstorm.ie/2011/05/free-article-submission-sites/#comments</comments>
		<pubDate>Tue, 24 May 2011 12:37:48 +0000</pubDate>
		<dc:creator>redstorm</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR & Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Carol O'Kelly]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[Redstorm]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://redstorm.ie/?p=304</guid>
		<description>&lt;p&gt;Here’s a directory listing of some of the sites that accept article submissions.  Many are very specific about the type of article they will accept and publish, so our advice is to select a few that match your target audience closest and stick to those: http://www.eBusiness-articles.com/defaul… http://www.onlineinternetcoach.com/newsl… http://www.reprintedarticles.com/modules… http://www.submit-your-articles.com/subm… http://sbinformation.about.com/library/b… http://www.scriptmenu.com/browse-magazin… http://www.goarticles.com/ulogin.html http://www.ryze.com/postadd.php http://www.articlecity.com/article_submi… http://www.webpronews.com/submit.html [...]&lt;/p&gt;&lt;p&gt;&lt;a rel="author" href="http://redstorm.ie/author/redstorm/"&gt;redstorm&lt;/a&gt;, &lt;a href="http://redstorm.ie/2011/05/free-article-submission-sites/"&gt;Free Article Submission Sites&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/redstorm/XCAu/~4/PY45A52zCpk" height="1" width="1"/&gt;</description>
		<wfw:commentRss>http://redstorm.ie/2011/05/free-article-submission-sites/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://redstorm.ie/2011/05/free-article-submission-sites/</feedburner:origLink></item>
		<item>
		<title>Resources for Marketing Your Blogs and RSS Feeds</title>
		<link>http://feedproxy.google.com/~r/redstorm/XCAu/~3/4LsQEKIQ1nc/</link>
		<comments>http://redstorm.ie/2011/05/resources-for-marketing-your-blogs-and-rss-feeds/#comments</comments>
		<pubDate>Tue, 24 May 2011 12:01:03 +0000</pubDate>
		<dc:creator>redstorm</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR & Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Carol O'Kelly]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[Redstorm]]></category>
		<category><![CDATA[SME]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://redstorm.ie/?p=295</guid>
		<description>&lt;p&gt;Here is a comprehensive list of places where you can list your blog and syndicate its content.  It&amp;#8217;s certainly not an exclusive listing but will give you some good pointers of where to begin&amp;#8230; Blog Readers Google Reader http://www.google.com/reader Yahoo - Submit Your Feed http://publisher.yahoo.com/rss_guide/submit.php Bloglines http://www.bloglines.com/register/  = requires registration (free) Ping Services Google Blog Search [...]&lt;/p&gt;&lt;p&gt;&lt;a rel="author" href="http://redstorm.ie/author/redstorm/"&gt;redstorm&lt;/a&gt;, &lt;a href="http://redstorm.ie/2011/05/resources-for-marketing-your-blogs-and-rss-feeds/"&gt;Resources for Marketing Your Blogs and RSS Feeds&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/redstorm/XCAu/~4/4LsQEKIQ1nc" height="1" width="1"/&gt;</description>
		<wfw:commentRss>http://redstorm.ie/2011/05/resources-for-marketing-your-blogs-and-rss-feeds/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://redstorm.ie/2011/05/resources-for-marketing-your-blogs-and-rss-feeds/</feedburner:origLink></item>
		<item>
		<title>Top Five Improvements to Your Website Homepage</title>
		<link>http://feedproxy.google.com/~r/redstorm/XCAu/~3/8F63FHssXOU/</link>
		<comments>http://redstorm.ie/2011/04/top-five-improvements-to-your-website-homepage/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 11:30:37 +0000</pubDate>
		<dc:creator>redstorm</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Carol O'Kelly]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[new business]]></category>
		<category><![CDATA[Redstorm]]></category>
		<category><![CDATA[SME]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://redstorm.ie/?p=283</guid>
		<description>&lt;p&gt;When starting a new business or revamping an existing one, often the first signs we see of change are in the website. As a business owner you probably hand that work over to an external designer who is an “Expert”. Be sure that you know what will work yourself and don’t leave it all up [...]&lt;/p&gt;&lt;p&gt;&lt;a rel="author" href="http://redstorm.ie/author/redstorm/"&gt;redstorm&lt;/a&gt;, &lt;a href="http://redstorm.ie/2011/04/top-five-improvements-to-your-website-homepage/"&gt;Top Five Improvements to Your Website Homepage&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/redstorm/XCAu/~4/8F63FHssXOU" height="1" width="1"/&gt;</description>
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		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://redstorm.ie/2011/04/top-five-improvements-to-your-website-homepage/</feedburner:origLink></item>
		<item>
		<title>Naming Your E-Business</title>
		<link>http://feedproxy.google.com/~r/redstorm/XCAu/~3/LLWPF3Iz7iw/</link>
		<comments>http://redstorm.ie/2010/06/naming-your-e-business/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 17:57:41 +0000</pubDate>
		<dc:creator>redstorm</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy & Planning]]></category>
		<category><![CDATA[business naming]]></category>
		<category><![CDATA[Carol O'Kelly]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[new business]]></category>
		<category><![CDATA[Redstorm]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://redstorm.ie/developmentloft/?p=149</guid>
		<description>&lt;p&gt;Choosing a name for your e-business requires just as much time and effort as naming a brick-and-mortar store. Here&amp;#8217;s how to get started.Q: I&amp;#8217;m opening an online store and was wondering how important the name of an online business really is. Should the name reflect what the business sells, or is it better to come [...]&lt;/p&gt;&lt;p&gt;&lt;a rel="author" href="http://redstorm.ie/author/redstorm/"&gt;redstorm&lt;/a&gt;, &lt;a href="http://redstorm.ie/2010/06/naming-your-e-business/"&gt;Naming Your E-Business&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/redstorm/XCAu/~4/LLWPF3Iz7iw" height="1" width="1"/&gt;</description>
		<wfw:commentRss>http://redstorm.ie/2010/06/naming-your-e-business/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		<feedburner:origLink>http://redstorm.ie/2010/06/naming-your-e-business/</feedburner:origLink></item>
		<item>
		<title>Choosing a Perfect Name for Your Startup</title>
		<link>http://feedproxy.google.com/~r/redstorm/XCAu/~3/mtGQuBQ7qQs/</link>
		<comments>http://redstorm.ie/2010/06/choosing-a-perfect-name-for-your-startup/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 17:47:37 +0000</pubDate>
		<dc:creator>redstorm</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy & Planning]]></category>
		<category><![CDATA[business naming]]></category>
		<category><![CDATA[Carol O'Kelly]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[new business]]></category>
		<category><![CDATA[Redstorm]]></category>
		<category><![CDATA[start up]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://redstorm.ie/developmentloft/?p=147</guid>
		<description>&lt;p&gt;You have a great idea for a new business, you have a plan for how you’ll go about it, you may even have funding, customers and a web site design… Now you’re only stuck on one thing – choosing a name!We’ve spoken to entrepreneurs, marketers, strategists, branding experts and design gurus to get some structure [...]&lt;/p&gt;&lt;p&gt;&lt;a rel="author" href="http://redstorm.ie/author/redstorm/"&gt;redstorm&lt;/a&gt;, &lt;a href="http://redstorm.ie/2010/06/choosing-a-perfect-name-for-your-startup/"&gt;Choosing a Perfect Name for Your Startup&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/redstorm/XCAu/~4/mtGQuBQ7qQs" height="1" width="1"/&gt;</description>
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		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://redstorm.ie/2010/06/choosing-a-perfect-name-for-your-startup/</feedburner:origLink></item>
		<item>
		<title>8 Mistakes To Avoid When Naming Your New Business</title>
		<link>http://feedproxy.google.com/~r/redstorm/XCAu/~3/m2fym-YyYCI/</link>
		<comments>http://redstorm.ie/2010/06/8-mistakes-to-avoid-when-naming-your-new-business/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 17:30:37 +0000</pubDate>
		<dc:creator>redstorm</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy & Planning]]></category>
		<category><![CDATA[business naming]]></category>
		<category><![CDATA[Carol O'Kelly]]></category>
		<category><![CDATA[Redstorm]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[start up]]></category>

		<guid isPermaLink="false">http://redstorm.ie/developmentloft/?p=144</guid>
		<description>&lt;p&gt;When choosing a name for your new company, keep these tips in mind to help you find one that will work now and in the future.Naming a business is a lot like laying the cornerstone of a building. Once it&amp;#8217;s in place, the entire foundation and structure is aligned to that original stone. If it&amp;#8217;s [...]&lt;/p&gt;&lt;p&gt;&lt;a rel="author" href="http://redstorm.ie/author/redstorm/"&gt;redstorm&lt;/a&gt;, &lt;a href="http://redstorm.ie/2010/06/8-mistakes-to-avoid-when-naming-your-new-business/"&gt;8 Mistakes To Avoid When Naming Your New Business&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/redstorm/XCAu/~4/m2fym-YyYCI" height="1" width="1"/&gt;</description>
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		<slash:comments>4</slash:comments>
		<feedburner:origLink>http://redstorm.ie/2010/06/8-mistakes-to-avoid-when-naming-your-new-business/</feedburner:origLink></item>
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