ReelSEO Video Marketing

Three Professional Ways to Light Faces [ReelRebel #39]

Chris Atkinson — Wed, 22 May 2013 16:01:35 +0000

You've probably heard of three-point lighting and you use it to perfection. However, if you want to really look pro, you can change the way your key light shines on your subjects' faces to create a desired dramatic or more flattering look. Introducing short, split, and butterfly lighting.

YouTube Will Soon Take Google+ Page Integration Out of Beta

Chris Atkinson — Wed, 22 May 2013 15:39:06 +0000

The Google+ page/YouTube channel integration has been in beta for about a month now, and YouTube is getting closer to opening it up to everyone. There will soon be an option for everyone to make the connection in the next few weeks.

YouTube Announces 2013 Next Vlogger Winners

Chris Atkinson — Tue, 21 May 2013 20:02:34 +0000

YouTube has announced the winners of the Next Vlogger 2013 contest. 15 lucky winners will now receive $4,000 in production stuff, a Google+ Hangout workshop series with experts in the field, and the chance to collaborate with a whole bunch of other vloggers around the world.

Dove Real Beauty Sketches Most Viewed Online Ad of All Time

Chris Atkinson — Tue, 21 May 2013 17:30:36 +0000

Dove's Real Beauty Sketches is the most-viewed online ad of all time, according to Unruly. It's also the most shared of 2013 and the third most-shared of all time. Dove tapped into an emotional subject and really delivered the goods, and it's one of video's shining moments.

YouTube Announces Creator Academy to Help Guide Your Channel

Chris Atkinson — Tue, 21 May 2013 15:53:23 +0000

YouTube Creator Academy starts up on June 3-June 16 with a course called "Maximize Your Channel." The free online course is open for registration all the way through to June 16. The course is designed to maximize the features of YouTube's One Channel design.

Using Personalized Video to Deliver Your Mobile Marketing Message

Guest Expert — Tue, 21 May 2013 14:44:29 +0000

How to use short-form video to deliver a personalized message for products and services a consumer has expressed interest in before. With an interactive video strategy, a marketing pitch can turn into a two-way conversation on any device.

Cord-Cutting Has Hard Statistics Backing It Up Now

Chris Atkinson — Mon, 20 May 2013 19:50:36 +0000

There is now real evidence that cord cutting is happening with actual net subscriber loss. Pay TV lost 80,000 subscribers over the past year, which sounds awful for cable companies until you realize they still have nearly 100 million. But hey, capitalism rules, and I'm sure there's some panic.

Adopting a Video Content Strategy For Your Business

Guest Expert — Mon, 20 May 2013 17:43:23 +0000

Content marketing is ever-changing, and lately video content is trumping text. Learn how to adopt a system for video content marketing. Develop skills to create an effective video strategy in business, and become aware of what the public is looking for in a compelling online video.

YouTube: 100 Hours of Video Uploaded Every Minute

Chris Atkinson — Mon, 20 May 2013 16:13:22 +0000

YouTube is announcing 100 hours of video uploaded every minute. It tells us that YouTube continues to grow and that's great. But more content being uploaded to YouTube means it will require more effort to get noticed, and you need to be prepared to do the work.

Fenway Sports Management’s YouTube Channels: ‘What’s Broken Can Be Fixed’

Greg Jarboe — Mon, 20 May 2013 14:55:16 +0000

How can certain networks that are successful on cable figure out this YouTube thing? One way is to realize what kind of audience is on YouTube and go after them, rather than appealing to the same audience that watches the cable network. YouTube is all about direct relationships with consumers.

The Week In Video: Handbags At Dawn For Microsoft And Google

Carla Marshall — Sun, 19 May 2013 18:05:01 +0000

Google and Microsoft have been facing up to each other all week over the Windows YouTube app which has yet to be settled - although Google's 'Cease & Desist' letter might hasten Microsoft's decision about whether to allow ads and prevent downloads. In other news, YouTube's 'Comedy Week' starts tonight - we can't wait!

Even Rocky Had A Montage: Social Star Awards Release Epic Montage Video

Chris Atkinson — Fri, 17 May 2013 18:11:47 +0000

The Starcount Social Star Awards are on May 23 and they're getting serious: YouTube stars help Jesse Heiman become a YouTube great through the "most epic montage ever montaged." You know it's on when the montage happens. Don't think for one moment it isn't on with a montage.

YouTube Experimenting with Different Kind of Shoppable Ads

Chris Atkinson — Fri, 17 May 2013 16:22:14 +0000

YouTube is tinkering with a new kind of shoppable ad system on the Tresemmé channel. The best part for me: you can actually stay on the channel while you watch videos. The products are in a sidebar and you don't ever get whisked away to another site until you're ready to buy.

YouTube One Channel for Everyone on June 5

Chris Atkinson — Fri, 17 May 2013 15:35:14 +0000

YouTube One Channel has been available since March. Now, for all of you who hate the idea of change, you're changing anyway on June 5. No one will be special anymore come next month! And, rest assured, YouTube will likely change it again once you're used to it.

Space Oddity From Space and Real-Life Facebook: Fun Video Friday

Chris Atkinson — Fri, 17 May 2013 14:42:21 +0000

Chris Hadfield's "Space Oddity" highlights Fun Video Friday. But we have a ton more in store: ducks stop a police chase, Epic Meal Time reaches into their horror bag again with a Bacon Arachnid, and Abercrombie & Fitch get their just desserts.