Reel SEO Video Marketing

Commoncraft & Wistia Team Up On Video Licensing & Delivery

Jeremy Scott — Wed, 10 Mar 2010 21:43:08 +0000

Common Craft, whose series of In Plain English videos are some of the most cited and sourced video content online, has announced a new partnership with Wistia today. You can read the blog post about it from Wistia. What’s Wistia? Well, it’s a “video sharing company” according to the press release and we have covered them [...]

Copy This: Copy Matters, Especially in Product Videos!

Expert Guest — Wed, 10 Mar 2010 20:56:46 +0000

No matter what technology comes (and goes) text will always be in fashion. Words drive almost every industry, particularly from a marketing perspective. Our words dictate how we present, communicate, display and ultimately sell. While a picture may be worth a thousand words, one great word or phrase can be worth thousands of dollars (if [...]

2010 Video Marketing Quiz – Can You Guess Which Videos Performed Best?

Mark R Robertson — Wed, 10 Mar 2010 20:00:01 +0000

Last year, EyeView launched a fun interactive quiz based on A/B testing data that was designed to test your video marketing instincts. This year, they are at it again with a new quiz that will get you to think about how simple variations within implementation of website video can influence conversion. Can you guess which videos performed [...]

Website Redesign, SEO, & Video – Keys to E-Commerce Future

Christophor Rick — Wed, 10 Mar 2010 16:45:21 +0000

eMarketer recently reported on some results from an study conducted by Internet Retailer that show us where eCommerce retailers plan to focus their energy in the future. Namely, site redesigns for SEO, video or streaming media, and better customer experience. The recent survey, Website Design Strategies and Tactics, shows that 2/3 of eCommerce sites have some [...]

Despite a Dip, US Online Video Views Are Up 120% For 2010

Christophor Rick — Tue, 09 Mar 2010 20:41:38 +0000

comScore starts off another year of online video tracking and so do we. Many have reported on the decline in video views for January 2010 when compared to December 2009. However, even with the decline of 2.5%, when you look at the numbers year over year, video views in the US were actually up almost 120% [...]

Livestream Says NO to Piracy, Points Fingers at Competitors

Christophor Rick — Tue, 09 Mar 2010 18:08:43 +0000

Livestream recently let loose a seriously long-winded open letter to content and event owners seeking to find a streaming partner. In it they included a ‘zero tolerance’ statement about piracy and a lot of finger pointing at other major live streaming sites.My first question is: is this necessary? I’m reminded of something parents say about [...]

Changes Ahead For YouTube Video Page URLs

Jeremy Scott — Tue, 09 Mar 2010 17:42:41 +0000

Over on the YouTube API Blog they’re announcing an upcoming change to video page URLs that is interesting. It’s not a change that video viewers and every day users will notice, but is one that could impact developers–which is why it’s showing up on the API Blog instead of the standard YouTube blog. The URL is [...]

Web Video Advertising Hurdles for 2010 – New Media Minute

Daisy Whitney — Tue, 09 Mar 2010 13:00:13 +0000

When asked the biggest challenges in online video advertising this year, top executives at media agencies like Starcom and MediaVest say they’re most eager to target audiences better and to access more sophisticated data around viewership. At last week’s 4A’s conference in San Francisco that drew top brass at ad agencies and brands, I caught [...]

“Get Seen” Offers Tips Every Online Video Marketer Can Follow

Jeremy Scott — Mon, 08 Mar 2010 21:24:30 +0000

A great number of Internet marketing specialists will wade into the waters of literature and publish a book about how to succeed at one of the many marketing methods available online. A large number of these people choose to fill their publications with common knowledge, fluffy prose, and otherwise-unhelpful information. Thankfully, some of these individuals [...]

Rube Goldberg, Slow-Motion & Legos – Viral Video Round Up

Jeremy Scott — Fri, 05 Mar 2010 21:14:11 +0000

This has been one of the busier weeks for viral video that I can remember… at least in terms of the sheer volume of buzzed-about vids. Let’s jump right into our look at three of the best, breaking them down to find their recipe for success. The Super Achievement You may remember the last time the band [...]