ReelSEO Video Marketing

Superman, Star Wars, and Zombies: Fun Video Friday

Chris Atkinson — Fri, 24 May 2013 15:25:02 +0000

Did you ever want to see what would happen if Superman kicked a man in the balls? Did you really want to see Patton Oswalt's Star Wars filibuster from Parks & Recreation to come to life? Did you ever want to see a zombie feed on brains in a drive thru? Look no further.

April 2013 comScore: Ads Continue to Explode

Chris Atkinson — Thu, 23 May 2013 19:50:42 +0000

comScore released their April Video Metrix and the ad boom continues, as we saw yet another record amount of ads last month. Virtually everything stays the same from March in total videos viewed, unique viewers, and so on.

Video and Alcohol: What Beer, Wines, and Spirits Need to Keep In Mind

Chris Atkinson — Thu, 23 May 2013 18:00:26 +0000

Unruly has found some interesting things out about video and the alcohol industry. Namely, they should be using it a lot more. Only four ads make up 97 percent of the entire social video market. Many brands are missing out on some great opportunities.

6 Types of Video Marketing and How They Work [Creator's Tip #92}

Tim Schmoyer — Thu, 23 May 2013 16:35:08 +0000

There are six types of video marketing that a business can use when attracting interest in a product. Which one works best for you? Do all of them work best for you? Are you that kind of video junkie? Read on, and discover a marketing strategy that works.

Revision3, Discovery Launch TestTube Digital Network

Chris Atkinson — Thu, 23 May 2013 15:24:13 +0000

Revision3 and Discovery are launching a new digital network called TestTube. It has all the types of shows you'd expect from the geeky/nerdy set that help us learn more about our world and maybe even laugh in the process.

How to License Music for Your Videos

Guest Expert — Wed, 22 May 2013 21:00:21 +0000

You want to use a copyrighted song in your video. When do you need permission to use a song? How do you go about doing getting a license to use it? Luckily, there is a process you can go through and it doesn't have to be painful.

Five Reasons Advertisers Should Adopt Interactive Pre-roll

Guest Expert — Wed, 22 May 2013 19:35:51 +0000

Here are five reasons why interactive pre-rolls (Polite Pre-Roll, Ad Selectors, and In-Stream Takeovers) are redefining what video can achieve and why advertisers should continue to adopt these units.

Three Professional Ways to Light Faces [ReelRebel #39]

Chris Atkinson — Wed, 22 May 2013 16:01:35 +0000

You've probably heard of three-point lighting and you use it to perfection. However, if you want to really look pro, you can change the way your key light shines on your subjects' faces to create a desired dramatic or more flattering look. Introducing short, split, and butterfly lighting.

YouTube Will Soon Take Google+ Page Integration Out of Beta

Chris Atkinson — Wed, 22 May 2013 15:39:06 +0000

The Google+ page/YouTube channel integration has been in beta for about a month now, and YouTube is getting closer to opening it up to everyone. There will soon be an option for everyone to make the connection in the next few weeks.

YouTube Announces 2013 Next Vlogger Winners

Chris Atkinson — Tue, 21 May 2013 20:02:34 +0000

YouTube has announced the winners of the Next Vlogger 2013 contest. 15 lucky winners will now receive $4,000 in production stuff, a Google+ Hangout workshop series with experts in the field, and the chance to collaborate with a whole bunch of other vloggers around the world.

Dove Real Beauty Sketches Most Viewed Online Ad of All Time

Chris Atkinson — Tue, 21 May 2013 17:30:36 +0000

Dove's Real Beauty Sketches is the most-viewed online ad of all time, according to Unruly. It's also the most shared of 2013 and the third most-shared of all time. Dove tapped into an emotional subject and really delivered the goods, and it's one of video's shining moments.

YouTube Announces Creator Academy to Help Guide Your Channel

Chris Atkinson — Tue, 21 May 2013 15:53:23 +0000

YouTube Creator Academy starts up on June 3-June 16 with a course called "Maximize Your Channel." The free online course is open for registration all the way through to June 16. The course is designed to maximize the features of YouTube's One Channel design.

Using Personalized Video to Deliver Your Mobile Marketing Message

Guest Expert — Tue, 21 May 2013 14:44:29 +0000

How to use short-form video to deliver a personalized message for products and services a consumer has expressed interest in before. With an interactive video strategy, a marketing pitch can turn into a two-way conversation on any device.

Cord-Cutting Has Hard Statistics Backing It Up Now

Chris Atkinson — Mon, 20 May 2013 19:50:36 +0000

There is now real evidence that cord cutting is happening with actual net subscriber loss. Pay TV lost 80,000 subscribers over the past year, which sounds awful for cable companies until you realize they still have nearly 100 million. But hey, capitalism rules, and I'm sure there's some panic.

Adopting a Video Content Strategy For Your Business

Guest Expert — Mon, 20 May 2013 17:43:23 +0000

Content marketing is ever-changing, and lately video content is trumping text. Learn how to adopt a system for video content marketing. Develop skills to create an effective video strategy in business, and become aware of what the public is looking for in a compelling online video.