reflexblue.co.uk

An online adventure through the "Observable Universe"

rickin@reflexblue.co.uk (reflexblue) — Fri, 10 Feb 2012 09:20:24 PST

We're not sure where this came from or exactly what it's for but it kept us amused for hours!

http://images.4channel.org/f/src/589217_scale_of_universe_enhanced.swf

reflexblue's Friday Ghost

rickin@reflexblue.co.uk (reflexblue) — Fri, 03 Feb 2012 08:40:51 PST

Some rather random Friday fun with a spooky twist. Check out the ghost in the picture on the back wall.

Celebrating 100 Years of Wylie Shanks

rickin@reflexblue.co.uk (reflexblue) — Fri, 03 Feb 2012 08:32:01 PST

This week saw this well established Glasgow-based architectural practice celebrate their 100th birthday with a party in one of their most prestigious buildings, the Scottish Legal Life Assurance building in Bothwell Street.

To mark this landmark occasion we were commissioned by Wylie Shanks Architects to design and produce the book ‘a centenary retrospective, 1912-2012’ which celebrates and reviews 100 years of the practice’s history.

Interactive Polar Bears to join the Superbowl this year!

rickin@reflexblue.co.uk (reflexblue) — Fri, 27 Jan 2012 08:07:27 PST

The creatives at Coca-Cola must have spent a few late nights working on their new campaign for this year's Superbowl. Set to feature two of the brands polar bear mascots, the whole commercial will react to the on-field action as well as the other adverts.

The animated bears will be showing support for the competing teams - New York Giants and New England Patriots - and will give real-time reactions to everything that happens throughout the game. If the Patriots score a touchdown then you'll see the Patriots bear raise his hand for the touchdown sign, and if a racy advert appears on screen, the bear will cover its cub's eyes.

As well as an ingenious piece of advertising, Coca-Cola are using the campaign to raise money and awareness for the World Wildlife Fund to help protect the Arctic home of the polar bears.

To join the Coca-Cola Polar Bowl Party you can RSVP here and join in with the live chat throughout the game on 5th February.

Watch the teaser here

reflexblue.co.uk

Langside College Online Guide 2012 goes live and generates over 1,000 applications in just 3 days!

rickin@reflexblue.co.uk (reflexblue) — Fri, 20 Jan 2012 08:13:05 PST

The Langside College Online Guide 2012 went live on Monday and has seen an exceptional amount of interest and has generated over 1,000 online applications in just 3 days!

The fully online and interactive platform allows students to browse all of Langside College's courses for 2012/13 allowing the viewer to read all the relevant information, watch related career advice videos, interact with the college's social network and apply for a course online.

We are delighted with the success of the website which you can visit HERE

http://www.reflexblue.co.uk/

Happy New Year! Review of 2011

rickin@reflexblue.co.uk (reflexblue) — Tue, 10 Jan 2012 09:07:05 PST

Now 2011 is safely behind us and we embark on another year of challenges we thought it would be a good time to review 2011 and showcase some of our work from the past year.

2011 was a tough year but we still managed to do some good creative work and broaden our client list.

CLICK HERE to download our Review 2011.

Taylor Wimpey - The Scholars Show home launch weekend

rickin@reflexblue.co.uk (reflexblue) — Tue, 10 Jan 2012 08:14:59 PST

Langside College Guide 2012 - Almost here!

rickin@reflexblue.co.uk (reflexblue) — Tue, 10 Jan 2012 09:05:18 PST

After several months of hard work by everyone involved the Guide 2012 is nearly here.

We've had a sneak preview of the printed document this week as it came off the press and the online version is almost ready to go live.

Facebook Goes Offline

rickin@reflexblue.co.uk (reflexblue) — Fri, 06 Jan 2012 08:55:36 PST

We knew it would happen eventually, Facebook was never going to remain purely online. We've just heard the news that MOO cards have teamed up with Facebook to combine your online profile with your offline communication.

With the introduction of the Facebook Timeline , MOO will design business cards using your Facebook profile picture and the personal information from your page. Simply named "Facebook Cards", MOO are giving away 50-card bundles to the first 200,000 users with the first 50,000 receiving free shipping.

As with all new ventures, there's pros and cons involved. It's definitely a good way of maintaing a consistent brand image but is the information you share on Facebook suitable for your business card? There is always the option of changing your profile details to make them career friendly but does this dilute the primary function of social networking? Perhaps LinkedIn would have been a better option for MOO.

We won't know the answers to these questions for a while as only time will tell how successful this joint venture is. However, with the free cards only available for a short time, both companies should find out pretty soon if customers are willing to pay for the service or not.

If these new cards sound like your cup of tea, there are two ways to take advantage of the offer:

Through Facebook:

Click on the "About" tab under the basic information on your timeline. Scroll down to "Contact Info" and roll over the business card icon which will direct you to MOO's website.

Through MOO.com:

To get the free cards you still need to sign in through Facebook - which also allows you to edit the information and image which will appear on the card.

Let us know what you think.

http://www.reflexblue.co.uk/

Like us on Facebook and follow us on Twitter! Would you do it?

rickin@reflexblue.co.uk (reflexblue) — Mon, 02 Jan 2012 08:00:21 PST

At the moment, social media is probably the most influential communication tool around. There is no better way of giving real insight into an organisation or encouraging interaction between a company and its customers. As with most companies now, not only are reflexblue on Facebook, Twitter and LinkedIn, but most (if not all) of our clients are too.

As a result, we pay close attention to social media news and consumer reports so we were intrigued when we found a market research report by AYTM which surveyed 2000 internet users to explore how they prefer to use social media when it comes to businesses and brands.

Interestingly, 58% of respondents have "liked" a brand on Facebook compared to only 39% who have tweeted about them. The survey also looked at the type of content consumers prefer to receive from their favourite brands with 80% preferring posts about coupons, promotions and discounts compared to only 8% preferring to read about brand information.

Like many other reports, this highlights the importance of consumers feeling they are getting something back for being a fan on Facebook or a follower on Twitter. With so many companies now using social platforms to connect with their customers, it's vital that they understand what their followers are looking for. It is simply not enough to bombard them with disguised sales chat.

To find out more about what we can do, contact Ricki Neill on rickin@reflexblue.co.uk

reflexblue's Christmas Night Out

rickin@reflexblue.co.uk (reflexblue) — Thu, 22 Dec 2011 09:42:47 PST

Our Christmas night out was in two parts this year, with the boys off to Liverpool and the girls opting for dinner at Firebird and a few drinks elsewhere. Diving straight into the Christmas spirit, we donned some festive head wear and partied the night away in the Avalon with Rod Stewart (well, kind of!).

We were later joined by the rest of the team who provided some light entertainment in the form of "Brian Masks", carrot cake with sour fruit pastels on top and some random music choices!

The majority of the pictures taken in Liverpool weren't suitable for the blog but here's one of Creative Director Brian Wishart enjoying his Tennents on the train.

If you think this photo looks a bit weird then you'd be right. It's not actually Brian at all as he wasn't able to go. To make sure he didn't miss out on any of the fun, the boys made a mask of his face and took him all the way to Liverpool.

http://www.reflexblue.co.uk/

reflexblue on Hampden Turf

rickin@reflexblue.co.uk (reflexblue) — Fri, 16 Dec 2011 09:40:46 PST

While working on content for Hampden Park Ltd's new website, reflexblue Director - Brian Nicolson - was delighted when he was allowed to grace the famous Hampden turf. There was good reason for this visit however, as we were shooting an interactive 360° view from the centre circle which will give a unique perspective to visitors of the new website.

http://www.reflexblue.co.uk/

reflexblue Proud Partners with Aurasma

rickin@reflexblue.co.uk (reflexblue) — Fri, 02 Dec 2011 08:58:29 PST

It doesn’t seem that long ago we were wowed by QR codes and the possibilities they held for interactive advertising. By allowing customers to learn more about a brand by simply scanning these codes, businesses began to link their websites, promotions and new products to their prints ads.

Just as people were beginning to get their heads around this concept, QR codes - according to Gabriel Beltrone at Adweek - “are being threatened with obsolescence by a gang of ambitious new startups” and Aurasma is the ringleader.

While the buzz about augmented reality has been building for a while, Aurasma is the first app that’s really done the job properly. Described as a visual browser that integrates the physical and virtual world, Aurasma is capable of delivering a 3D brand experience which has been likened to elements typical of Sci-fi films (and the newspapers in Harry Potter!).

We’re more than a little chuffed about being the first design agency in Scotland to feature this ground-breaking technology in one of our latest campaigns. The Aurasma “A” symbol was first rolled out on a Taylor Wimpey advert that featured in the ESPC and we’re looking forward to gauging consumer interaction. In the mean time, you could always scan our logo below and see what happens.

The Aurasma app is free to download and runs on iPhone 4, iPad 2 and more powerful Android devices. Once you’ve got the app, just hover your phone or iPad over any advert/poster/business card that has the Aurasma symbol and the technology will do the rest. To find out more about Aurasma, contact Ricki Neill at reflexblue on 0141 2222 111 or email rickin@reflexblue.co.uk

http://www.reflexblue.co.uk/

"Be Ready For Winter" with the NHS and reflexblue

rickin@reflexblue.co.uk (reflexblue) — Fri, 06 Jan 2012 03:18:47 PST

Having worked closely with the NHS 24 for a few years now, we were delighted when they asked us to be involved with their “Be Ready for Winter” campaign. We designed and produced some really effective props for the launch which helped deliver some fantastic shots for the campaign. The slopes at Xscape in Braehead were used to provide a fantastic backdrop for the shoot.

It was a very successful shoot all round and it gained great coverage for the campaign. You can watch the video here.

http://www.reflexblue.co.uk/

Google Doodles

rickin@reflexblue.co.uk (reflexblue) — Fri, 18 Nov 2011 12:38:33 PST

Since it's launch in 1998, Google has reflected world events in the styling of their logo. Now synonymous with the brand, over 1000 "Google Doodles" as they are now known, have graced the search engine. Today's art work was to commemorate the French physicist - Louis Daguerre - who is credited with inventing the first commercially successful form of photography - daguerreotype.

We've selected some of our favourite Google Doodles and you can click here to see the rest.

Alexander Graham Bell:

50th Anniversary of the LEGO Brick:

PI Day:

http://www.reflexblue.co.uk/

Scan it and see.....

rickin@reflexblue.co.uk (reflexblue) — Fri, 11 Nov 2011 08:24:36 PST

Behavioural Targeting with My Car Check

rickin@reflexblue.co.uk (reflexblue) — Fri, 11 Nov 2011 08:14:21 PST

Behavioural targeting enables organisations to target audiences based on their recent online activity. Page views and search terms are monitored then broken down into various channels which are then analysed and used to create a virtual profile of each user. This provides a higher ROI by targeting customers who are already in the market for your product or service.

We recently put this into practice with My Car Check, and although this is just the beginning of our campaign, we have gained some impressive results from behavioural targeting in the past with clients such as Taylor Wimpey and our very own Texty.co.uk. My Car Check’s Business Manager –Justin Powell – is impressed with our ongoing work and has sent us this testimonial:

“I think the best compliment I could pay Reflexblue is that we keep coming back. Time and again they have shown many different mediums and approaches to how we can drive our business forward and how we present ourselves. Good work Reflexblue!”

http://www.reflexblue.co.uk/

Google+ Update: Watch How Posts Get Shared with Ripples

rickin@reflexblue.co.uk (reflexblue) — Fri, 04 Nov 2011 10:06:51 PDT

There is a quiet buzz on the social media horizon that Google have opened up Google Plus to businesses. This low key launch could be down to the fact that it is only available to Google App users and it will be a good few months before they open the gates to the masses.

These are all the features we know about so far:

Hangouts with Extras provides a platform for group video chat and web conferencing and allows others to view what’s on your computer screen. You can also meet, share notes, and work on documents at the same time

Google Ripples gives a whole new meaning to sharing documents and allows interaction with everyone who receives it.

If that's not enough then it appears that Google Places , Google Maps, Google Analytics and Google AdWords will all be integrated into the service too.

http://www.reflexblue.co.uk/

Friday Fun

rickin@reflexblue.co.uk (reflexblue) — Fri, 30 Sep 2011 07:16:10 PDT

Ricki was hard at work editing videos for Taylor Wimpey when Craig noticed a striking similarity

http://www.reflexblue.co.uk/

Sneak Preview of the new British Gas ad

rickin@reflexblue.co.uk (reflexblue) — Fri, 23 Sep 2011 08:54:19 PDT

While down in London this week, our business development manager, Ricki, and one of our graphic designers, Craig, did a quick dash round all the tourists sights, only stopping to take a picture at each one to prove they had actually been there.

During this quick stop tour, they stumbled upon filming for the new British Gas advert in Piccadilly Circus. Take a look at the video below.

http://www.reflexblue.co.uk/

Congratulations to Brian and Laura!

rickin@reflexblue.co.uk (reflexblue) — Fri, 16 Sep 2011 08:41:16 PDT

Congratulations to our Creative Director Brian Wishart and Laura Smith who got engaged in Rhonda on 8th August. We hope the wedding day runs smoother than the day he proposed. After a nightmare journey in Spain, their car broke down on a dangerous mountain road near Rhonda before he popped the question!

Of course we celebrated in typical reflexblue style by having a few quiet drinks, and we couldn't resist turning the unusual proposal into a personalised engagement card.

http://www.reflexblue.co.uk/

A new era for Davie + McCulloch

rickin@reflexblue.co.uk (reflexblue) — Fri, 16 Sep 2011 08:12:07 PDT

We are delighted to unveil one of our latest projects.

Recently we re-branded Davie + McCulloch, an established firm of Consulting Engineers. Since the start of the year, as well as creating a new identity, we have designed and produced a new website and company literature.

http://www.davie-mcculloch.com/

http://www.reflexblue.co.uk/

Success at reflexblue

rickin@reflexblue.co.uk (reflexblue) — Thu, 08 Sep 2011 08:03:18 PDT

This month we are delighted to report that our youngest team member has been awarded a first class honours degree. While studying fashion marketing, Steph has worked part time at reflexblue and now all her hard work has paid off. She has brought enthusiasm and new ideas into our business and helped our new technology team enormously.

http://www.reflexblue.co.uk/

The Scottish Football Museum

rickin@reflexblue.co.uk (reflexblue) — Fri, 02 Sep 2011 08:42:16 PDT

Reflexblue's digital agency, Cadre, were delighted to be commissioned to create a new content managed website for The Scottish Football Museum. The site has been live for a few months and we are now starting to get some impressive analytics with thousands of people visiting the site every month.

The detailed reports highlight activity on the web site and help the marketing team based at Hampden Park to tailor their marketing campaigns. The analytics allow us to see where all the web visitors come from and how long they spend on the site. So far, every month, the site has received visitors from all over the world.

We look forward to working on further projects with the team at Hampden.

http://www.scottishfootballmuseum.org.uk/

Breathing Space

rickin@reflexblue.co.uk (reflexblue) — Sun, 21 Aug 2011 09:06:41 PDT

We are delighted to be working with the NHS helpline, Breathing Space. They are the shirt sponsors of Motherwell Football Club this season, so this week we created a mobile phone prop to feature in a photo shoot. Click here http://www.motherwellfc.co.uk/2011/08/16/breathing-space-partnership/
to see the full article.

http://www.reflexblue.co.uk/