tag:blogger.com,1999:blog-55664992011-06-08T01:32:10.879-05:00a toolbox for & about working women from RE:INVENTION, a Chicago B2B marketing and PR firm that helps corporations market their products and services to working women.reinvention-marketinghttp://www.blogger.com/profile/02496917439433554727noreply@blogger.comBlogger870125tag:blogger.com,1999:blog-5566499.post-88302615238137562542009-02-26T17:44:00.003-06:002009-02-27T16:24:21.192-06:00

RE: @kirsteno Invites You to Join "From Chicago to Coronado" - A Twitter NovelIn Japan, mobile phone novels called "keitai shousetus" have become so successful that they accounted for half of the ten best-selling novels in 2007. Can a Twitter novel written in in the U.S. have the same appeal? "From Chicago to Coronado" is a micro-format, semi-autobiographical story tweeted in 140 word soundbytes

reinvention-marketinghttp://www.blogger.com/profile/02496917439433554727noreply@blogger.comtag:blogger.com,1999:blog-5566499.post-87690813273315312252008-10-04T17:12:00.003-05:002008-12-02T14:18:27.541-06:00

RE: 10 Tips from This Week's Featured Woman Entrepreneur or Executive.This week's featured woman entrepreneur or executive is Jennifer Fredreck, Top Dog at Paw House Properties Inc.about Jennifer Fredreck, Top Dog at Paw House Properties, Inc. (West Rutland, Vermont)On September 1, 2001 Jennifer Fredreck left her career in law to create and open a hotel in Vermont that caters to dog owners and

reinvention-marketinghttp://www.blogger.com/profile/02496917439433554727noreply@blogger.comtag:blogger.com,1999:blog-5566499.post-59940510344683287102008-09-27T20:44:00.005-05:002008-09-30T21:33:52.858-05:00

RE: 10 Tips from This Week's Featured Woman Entrepreneur or Executive.This week's featured woman entrepreneur or executive is Elena Hahn Kiam, theSenior Vice President of lia sophia.about Elena Hahn Kiam, Senior Vice President of lia sophia (New York City).Following her graduation from Harvard University in 1985, Elena joined J.P. Morgan’s corporate finance department. She later moved to the

reinvention-marketinghttp://www.blogger.com/profile/02496917439433554727noreply@blogger.comtag:blogger.com,1999:blog-5566499.post-74426981454495305072008-09-24T09:39:00.005-05:002008-09-24T10:36:23.063-05:00

RE: Motorola Bets on Babes and Bling.Financially floundering Motorola will release the crystal-cut design Jewel fashionista phone in the UK this November. The purple Jewel will come in a makeup bag-shaped case with a credit card, mirror and lipstick holder. Motorola is billing the phone as "the perfect finish to any outfit...a phone so sassy that users will wish they could wear it." Hmm. We're

reinvention-marketinghttp://www.blogger.com/profile/02496917439433554727noreply@blogger.comtag:blogger.com,1999:blog-5566499.post-33767730579622393062008-09-23T12:49:00.014-05:002008-09-24T09:22:20.936-05:00

RE: The Benefits of Barefoot and PregnantAccording to a new study in the Journal of Applied Psychology, sexist men who "believe that women should be barefoot and pregnant" earn significantly more than men who hold equalitarian attitudes about the role of women in society. In response, a flood of media commentary from the Washington Post to Time Magazine. Even Newsweek is blogging about it.For

ceo osolindhttp://www.blogger.com/profile/00075693283076288834noreply@blogger.comtag:blogger.com,1999:blog-5566499.post-46937719216932655432008-09-20T13:45:00.006-05:002008-09-23T16:48:00.219-05:00

RE: 10 Tips from This Week's Featured Woman Entrepreneur or Executive.This week's featured woman entrepreneur or executive is Ayat Shukairy, the co-founder and VP of Invesp Consulting, "the e-commerce experts."about Ayat Shukairy, the co-founder and VP of Invesp Consulting (Farmington Hills, Michigan).Ayat Shukairy is the co-founder and VP of Invesp Consulting, a young, growing online marketing

corynoreply@blogger.comtag:blogger.com,1999:blog-5566499.post-36484490902531721752008-09-13T14:40:00.007-05:002008-09-23T16:47:44.520-05:00

RE: 10 Tips from This Week's Featured Woman Entrepreneur or Executive.This week's featured woman entrepreneur or executive is Tina Hofer, Founder and Designer of Lela Designs.about Tina Hofer, Founder/Designer, Lela Designs (Vancouver, Canada).Tina Hofer founded Lela Designs in January 2006 after recognizing a need for fashionable, eco-luxury women’s golf apparel. Under the direction of Hofer,

ceo osolindhttp://www.blogger.com/profile/00075693283076288834noreply@blogger.comtag:blogger.com,1999:blog-5566499.post-86894648891332473482008-09-08T09:25:00.006-05:002008-09-23T16:47:31.086-05:00

RE: Less Blubbering, More Whaling.What happens when you lose a whale? Today's story in AdWeek titled, "How's Life for Dell's Former Agencies," explores the question and offers real-life answers.The article includes a case history with insights from Gay Gaddis, President and CEO of small shop T3 in Austin, Texas, which handled Dell's small-business-oriented interactive and direct marketing duties.

reinvention-marketinghttp://www.blogger.com/profile/02496917439433554727noreply@blogger.comtag:blogger.com,1999:blog-5566499.post-41089788846788506842008-09-06T20:00:00.007-05:002008-09-23T16:47:19.080-05:00

RE: 10 Tips from This Week's Featured Woman Entrepreneur or Executive.This week's featured woman entrepreneur or executive is Gayle Jagel, Founder and Executive Director of the Young Entrepreneurs Academy. (YEA!).about Gayle Jagel, Creator, Founder and Executive Director of the Young Entrepreneurs Academy (YEA!). (Rochester, NY).Gayle Jagel is the Creator, Founder and Executive Director of the

reinvention-marketinghttp://www.blogger.com/profile/02496917439433554727noreply@blogger.comtag:blogger.com,1999:blog-5566499.post-80292574073339629462008-08-30T10:55:00.007-05:002008-09-23T16:46:50.497-05:00

RE: 10 Tips from This Week's Featured Woman Entrepreneur or Executive.This week's featured woman entrepreneur or executive is Mei Xu, Founder and Creator of Chesapeake Bay Candle and Blissliving.about Mei Xu, Founder and Creator of CHESAPEAKE BAY CANDLE and Blissliving (Rockville, Maryland).Mei Xu is the creator of candle- and home fragrance brand Chesapeake Bay Candle and interior lifestyle

reinvention-marketinghttp://www.blogger.com/profile/02496917439433554727noreply@blogger.comtag:blogger.com,1999:blog-5566499.post-59647320786344290442008-08-23T12:53:00.002-05:002008-09-23T16:46:32.678-05:00

RE: 10 Tips from This Week's Featured Woman Entrepreneur or Executive.This week's featured woman entrepreneur or executive is Randi Smith-Todorowski, a 3rd degree Certified Black Belt Instructor and owner of Atlas Martial Arts.about Randi Smith-Todorowski, owner of Atlas Martial Arts and Click N' Kick, an online training academy (Scotsdale, AZ).Randi Smith-Todorowski, a 3rd degree Certified Black

reinvention-marketinghttp://www.blogger.com/profile/02496917439433554727noreply@blogger.comtag:blogger.com,1999:blog-5566499.post-43072790286431548392008-08-16T14:25:00.008-05:002008-09-17T14:15:14.967-05:00

RE: 10 Tips from This Week's Featured Woman Entrepreneur or ExecutiveThis week's featured woman entrepreneur or executive is Nanice Ellis, a Professional International Life Coach and CEO of Aardvark Global Publishing Company. about Nanice Ellis, Life Coach and CEO of Aardvark Global Publishing Company (Salt Lake City, Utah).Nanice Ellis is a licensed master Neuro-Linguistic Programming (NLP)

reinvention-marketinghttp://www.blogger.com/profile/02496917439433554727noreply@blogger.comtag:blogger.com,1999:blog-5566499.post-27241124043352696762008-08-09T15:39:00.003-05:002008-09-17T14:15:34.566-05:00

RE: 10 Tips from This Week's Featured Woman Entrepreneur or ExecutiveThis week's featured woman entrepreneur or executive is Alice Cunningham, Founder and co-owner of Olympic Hot Tub Company. about Alice and Olympic Hot TubAlice Cunningham, the founder and co-owner of Olympic Hot Tub, has 31 years of experience building one of the most successful and award-winning hot tub retail operations in the

corynoreply@blogger.comtag:blogger.com,1999:blog-5566499.post-70063794992583325162008-08-08T13:05:00.007-05:002008-08-17T15:30:39.194-05:00

RE: The RE:INVENTION Women at Work ReportRE:INVENTION is pleased to introduce our first monthly Women At Work Report. The report consolidates marketplace trends about women executives and entrepreneurs and evaluates these trends on a chic scale of longevity.The top five trends identified in the RE:INVENTION Women at Work Report for August 2008 are:1. The death of 'marketing to women?'2.

Caranoreply@blogger.comtag:blogger.com,1999:blog-5566499.post-70854630827722165052008-08-02T20:13:00.014-05:002008-12-13T00:02:14.812-06:00

RE: 10 Tips from This Week's Featured Woman Entrepreneur or ExecutiveThis week's featured woman entrepreneur or executive is Kristen Marie Schuerlein, Founder and CEO, Affirmagy Inc. (Seattle, WA).about Kristen and Affirmagy, Inc. In 2005 Kristen launched Affirmagy as a 'nights and weekend hobby' designing blankets to wrap people in Love, Abundance and Serenity... The things she wanted more of

corynoreply@blogger.comtag:blogger.com,1999:blog-5566499.post-84056928314556690672008-08-02T10:21:00.024-05:002008-08-02T20:11:39.421-05:00

RE: And The 10 Tips Winner Is...In July, RE:INVENTION's blog featured 40 insightful and visionary tips from four successful and powerful women. These four women, Susan Wilson Solovic, Lesley Mattos, Lisa Nirell and Jen Groover, were generous enough to share a few of the secrets to their success with women everywhere and for that we thank them!Each woman also provided her 10 tips with the

corynoreply@blogger.comtag:blogger.com,1999:blog-5566499.post-46844220894533719912008-08-01T10:01:00.027-05:002008-12-13T00:02:15.183-06:00

RE: Three Marketing to Women Campaigns Worth NotingMany great campaigns were created to market to women throughout the month of July and RE:INVENTION would like to give a virtual pat on the back to three that stood out to us. Taking a look back, these three women-targeted marketing campaigns had what it took to successfully court the women of today:1. Pantene Pro-V® has partnered with the

corynoreply@blogger.comtag:blogger.com,1999:blog-5566499.post-13626302577907642762008-07-30T10:25:00.010-05:002008-07-31T12:46:23.434-05:00

Women Make Their Online Presence KnownA study conducted by BlogHer and Compass Partners last year found that 36 million women participate in the blogosphere each week, 15 million of which have their own blogs. In the last two weeks these ladies of the web have definitely reminded us of how impressive their online presence is. Consequently we have compiled an "in case you missed it" or, if you

Caranoreply@blogger.comtag:blogger.com,1999:blog-5566499.post-75755699841970267512008-07-26T14:12:00.026-05:002008-12-13T00:02:15.559-06:00

RE: 10 Tips from This Week's Featured Woman Entrepreneur or ExecutiveThis week's featured woman entrepreneur or executive is Susan Wilson Solovic, CEO of SBTV.com (St. Louis, MO). about Susan SolovicSusan Wilson Solovic is the CEO and co-founder of SBTV.com - small business television. Her career in broadcast and print journalism, with a focus on small business, spans 25 years. She is an Emmy

corynoreply@blogger.comtag:blogger.com,1999:blog-5566499.post-54360871278902036142008-07-22T11:37:00.005-05:002008-07-31T12:55:25.679-05:00

RE: bounce!I recently finished reading the book bounce! by entrepreneur, author, and speaker Barry Moltz. The interesting thing about bounce! is that it discusses failure equally as often, if not more than, success. bounce! is about learning how to forget about the stereotypical success archetypes (something from nothing, something from something, and the comeback) to realize that our own

Caranoreply@blogger.comtag:blogger.com,1999:blog-5566499.post-13331003087582665622008-07-19T17:02:00.022-05:002008-12-13T00:02:15.754-06:00

RE: 10 Tips from This Week's Featured Woman Entrepreneur or ExecutiveThis week's featured woman entrepreneur or executive is Lesley Mattos, Owner of Adesso Albums (San Fransisco, CA).about Lesley and Adesso AlbumsWhy would a woman making a six-figure salary in Silicon Valley choose to leave her high profile position with Cisco to create a product that used no 21st Century technology? Ask Lesley

corynoreply@blogger.comtag:blogger.com,1999:blog-5566499.post-69926810611064981132008-07-12T12:55:00.024-05:002008-12-13T00:02:15.831-06:00

This week's featured woman entrepreneur or executive is Lisa Nirell, Chief Energy Officer of EnergizeGrowth™ LLC (Sunriver, OR).about Lisa and EnergizeGrowth™ LLCLisa and her team work with services leaders who want to eventually exit or sell their company, but lack a steady stream of profitable clients. Through her research, 24 years of experience, strategy workshops, and highly interactive

corynoreply@blogger.comtag:blogger.com,1999:blog-5566499.post-61485023286025479952008-07-08T00:31:00.007-05:002008-07-08T00:52:29.391-05:00

Women's Influence on the Presidential Campaign Now that Hillary Clinton is out of the presidential race, there is much debate over who her supporters will be casting their vote for in November. And what’s the demographic that could decide the election? According to a recent article in the Chicago Tribune: suburban women. In the article Suburban women seen as key bloc for Obama and McCain,

Caranoreply@blogger.comtag:blogger.com,1999:blog-5566499.post-8210186693279307332008-07-03T11:16:00.018-05:002008-12-13T00:02:15.918-06:00

RE: 10 Tips from This Week's Featured Woman Entrepreneur or ExecutiveThis week's featured woman entrepreneur or executive is Jen Groover, CEO and president of Jen Groover Productions LLC, Butler Bag LLC and Jenuine Concepts LLC.About Jen Groover: Tagged by Success Magazine as a "One Woman Brand" and a leading "Serial Entrepreneur" by Entrepreneur Magazine, Jen Groover masterminded and built her

corynoreply@blogger.comtag:blogger.com,1999:blog-5566499.post-34916237092078424522008-07-01T07:57:00.014-05:002008-07-01T10:07:43.663-05:00

RE: June's Three Marketing to Women Campaigns Worth NotingAs with any other month, June was full of companies and producers striving to gain the interest and attention of women across the world. We at RE:INVENTION would like to shine a little light on the campaigns that continued to get it right through the month of June. Taking a look back, these three women-targeted marketing campaigns had what

corynoreply@blogger.com