The latest from the Reknown blog ... https://reknown.com/blog/ Thu, 10 Jul 2025 18:54:32 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://reknown.com/wp-content/uploads/2024/05/cropped-Reknown-Bubble-Small-32x32.jpg Blog - Reknown: Marketing Strategy for Hospitality & Travel Tech - Hotel, Tech & Travel Industry News & Learning Resources https://reknown.com/blog/ 32 32 127386686 Are Hotels Embracing AI? Key Insights from a European Survey https://reknown.com/2025/07/are-hotels-embracing-ai-key-insights-from-a-european-survey/ Thu, 10 Jul 2025 18:26:17 +0000 https://reknown.com/?p=9813 How much have hotels embraced artificial intelligence (AI), and what’s holding back those that haven’t? A recent survey of 1,500 hotels across Europe from HES-SO Valais-Wallis University in Switzerland offers some valuable insights. Here are a few highlights.

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]]> 9813 Tariff Whiplash! How to Market and Sell Hospitality Tech in an Uncertain Market https://reknown.com/2025/06/tariff-whiplash-how-to-market-and-sell-hospitality-tech-in-an-uncertain-market/ Mon, 23 Jun 2025 16:26:30 +0000 https://reknown.com/?p=9748 Thanks to the rollercoaster in the global economy caused by Donald Trump’s erratic tariff announcements, uncertainty is clouding business decisions worldwide. Yet uncertain times can create opportunities in sales and marketing for hospitality tech companies.

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]]> 9748 The Next Breakthrough in Hotel Tech? Good Old-Fashioned Collaboration https://reknown.com/2025/06/the-next-breakthrough-in-hotel-tech-good-old-fashioned-collaboration/ Tue, 10 Jun 2025 21:26:09 +0000 https://reknown.com/?p=9698 Advances in hospitality technology are setting the stage for a new era of cooperation across sales, marketing, and revenue management. But this isn’t the type of collaboration many of us remember from our early days in hotels. It’s digital-first, data-driven, and AI-enabled.

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]]> 9698 What’s Next for the Hospitality Industry in 2025? The Hotel Yearbook Has the Answers https://reknown.com/2025/03/whats-next-for-the-hospitality-industry-in-2025-the-hotel-yearbook-has-the-answers/ Fri, 07 Mar 2025 23:33:18 +0000 https://reknown.com/?p=9650 Artificial intelligence is transforming how content is created, discovered, and consumed online. In the hotel business, early adopters of AI-optimized content strategies can gain a competitive edge by focusing on six key areas.

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]]> 9650 Fresh Hotel Industry Insights: New Content from Our Hospitality Tech Partners https://reknown.com/2025/02/fresh-hotel-industry-insights-new-content-from-our-hospitality-tech-partners/ Fri, 28 Feb 2025 18:03:06 +0000 https://reknown.com/?p=9633 Reknown Marketing has been busy collaborating with leading hospitality tech companies around the world, creating content that explores industry data and trends, educates hoteliers, and highlights the value of hospitality technology. Here’s a look at some of our latest projects.

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]]> 9633 Content Strategy in 2025: Time for a Refresh https://reknown.com/2024/10/content-strategy-in-2025-a-quick-refresh/ Mon, 28 Oct 2024 17:55:47 +0000 https://reknown.com/?p=9595 Technology companies face a growing challenge: building business using traditional outreach methods is getting harder. Content marketing remains one of the most powerful and cost-effective ways to connect with prospective customers. As you put your marketing plans into place, here's how to build out or refresh your content strategy.

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]]> 9595 Is It Time to Refresh Your Resource Library? https://reknown.com/2024/10/is-it-time-to-refresh-your-resource-library/ Tue, 22 Oct 2024 15:39:41 +0000 https://reknown.com/?p=9567 For hospitality tech companies, a resource library is a cornerstone of marketing strategy, a dynamic learning hub that attracts traffic to the website, generates qualified leads, and nurtures prospects along the path to purchase. Here’s how to revitalize your resource library and maximize its effectiveness.

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]]> 9567 AI in Hospitality: Key Takeaways from HITEC https://reknown.com/2024/08/ai-in-hospitality-key-takeaways-from-hitec/ Tue, 06 Aug 2024 20:21:19 +0000 https://reknown.com/?p=9490 At HITEC in Charlotte in June, Daniel Craig, Founder of Reknown Marketing, shared his perspective on AI in hospitality - along with a few laughs - with his friend, Simone Puorto, on behalf of Hospitality Net.

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]]> 9490 Is AI Over-hyped? Or Do We Actually Need to Learn This Stuff? https://reknown.com/2024/07/is-ai-over-hyped-or-do-we-actually-need-to-learn-this-stuff/ Mon, 22 Jul 2024 19:49:37 +0000 https://reknown.com/?p=9452 After so much buzz about AI over the past two years, things have grown a bit quiet. Was it all just marketing bluster, or is generative AI still poised to transform how we work and live? To find answers, it’s helpful to look at the path new technologies typically follow from inception to mass adoption.

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]]> 9452 Key Stats on Artificial Intelligence in 2024 – and What They Mean for Hotels https://reknown.com/2024/06/key-stats-on-artificial-intelligence-in-2024-and-what-they-mean-for-hotels/ Sun, 23 Jun 2024 15:31:26 +0000 https://reknown.com/?p=9426 Don’t look now, but budget season is around the corner, and hoteliers will soon have to decide how much time and resources to dedicate to Artificial Intelligence in 2024. To help understand where AI adoption is heading, we round up key stats on the impact of AI on work and the labor market.

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