Relevantly Speaking - A MediaTrust Podcast http://blog.mediatrust.com Relevantly Speaking is podcast about the online experience, creating relevance within interactive media, and how today's digital evolution impacts marketing. Join us as we talk with thought leaders throughout the tech space including mainstream broadcast media and web 2.0. Fri, 06 Nov 2009 19:55:17 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 c. 2008 MediaTrust Inc.relevantly,speaking,mediatrust,advaliant,marketing,technology,business,blogging,affiliate,marketing,seo,sem,smoBusiness/Management & MarketingTechnology/Tech NewsTV & Filmsparent@mediatrust.comnorelevantly,speaking,mediatrust,advaliant,marketing,technology,business,blogging,affiliate,marketing,seo,sem,smoA MediaTrust PodcastA MediaTrust podcast about the online experience, creating relevance within interactive media, and how today's digital evolution impacts marketing.RelevantlySpeakinghttp://feedburner.google.com Relevantly Speaking – October 28, 2009 http://blog.mediatrust.com/2009/10/relevantly-speaking-102809/ http://blog.mediatrust.com/2009/10/relevantly-speaking-102809/#comments Wed, 28 Oct 2009 07:01:38 +0000 sparent@mediatrust.com http://blog.mediatrust.com/?p=2027 We’re getting ready to pack our bags and head off to New York for ad:tech next week. While we’re there, we’ll be talking to innovative companies and thought leaders in the digital marketing space. If you think we should be talking to you about your product, service or vision, please email me at sparent AT mediatrust DOT com.

Before we go we’re talking to social media consultant Howard Greenstein, President of Harbrooke Group. He has some really interesting insights into effective online community building.

]]> http://blog.mediatrust.com/2009/10/relevantly-speaking-102809/feed/ 8 Relevantly Speaking – October 21, 2009 http://blog.mediatrust.com/2009/10/relevantly-speaking-102109/ http://blog.mediatrust.com/2009/10/relevantly-speaking-102109/#comments Wed, 21 Oct 2009 07:01:37 +0000 sparent@mediatrust.com http://blog.mediatrust.com/?p=1962 We’re back this week from Blogworld and New Media Expo. We gathered several really good interviews while we were there, including Missy Reitner. Missy is the Creative Director and Founder of iii DESiGN. We talked to Missy about the power of great design and how it can help a company properly build their brand and boost their bottom line.

We’re also talking about an article in Ad Age this week signaling the disappearance of the average American consumer.

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]]> http://blog.mediatrust.com/2009/10/relevantly-speaking-102109/feed/ 6 noWe’re back this week from Blogworld and New Media Expo. We gathered several really good interviews while we were there, including Missy Reitner. Missy is the Creative Director and Founder of iii DESiGN. We talked to Missy about the power of great deWe’re back this week from Blogworld and New Media Expo. We gathered several really good interviews while we were there, including Missy Reitner. Missy is the Creative Director and Founder of iii DESiGN. We talked to Missy about the power of great design and how it can help a company properly build their brand and [...]relevantly,speaking,mediatrust,advaliant,marketing,technology,business,blogging,affiliate,marketing,seo,sem,smo Relevantly Speaking – October 14, 2009 http://blog.mediatrust.com/2009/10/relevantly-speaking-101409/ http://blog.mediatrust.com/2009/10/relevantly-speaking-101409/#comments Wed, 14 Oct 2009 07:01:40 +0000 sparent@mediatrust.com http://blog.mediatrust.com/?p=1895 This week we’re packing our bags and heading to Las Vegas for Blogworld & New Media Expo. We’ll be talking to other content creators, marketers and bloggers about the state of the industry. Will you be there? Think we should shoot you for Relevantly Speaking? Or, maybe you just want to grab a beer… Make sure you drop me a note: sparent AT mediatrust DOT com and let’s make it happen.

We’re also talking to Jason Spievak of RingRevenue about their pay-per-call platform and how it is changing the performance marketing industry.

Don’t forget to connect with us via Twitter and Facebook!

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]]> http://blog.mediatrust.com/2009/10/relevantly-speaking-101409/feed/ 1 noThis week we’re packing our bags and heading to Las Vegas for Blogworld & New Media Expo. We’ll be talking to other content creators, marketers and bloggers about the state of the industry. Will you be there? Think we should shoot you for This week we’re packing our bags and heading to Las Vegas for Blogworld & New Media Expo. We’ll be talking to other content creators, marketers and bloggers about the state of the industry. Will you be there? Think we should shoot you for Relevantly Speaking? Or, maybe you just want to grab a beer… Make [...]relevantly,speaking,mediatrust,advaliant,marketing,technology,business,blogging,affiliate,marketing,seo,sem,smo Relevantly Speaking – October 7, 2009 http://blog.mediatrust.com/2009/10/relevantly-speaking-100709/ http://blog.mediatrust.com/2009/10/relevantly-speaking-100709/#comments Wed, 07 Oct 2009 07:01:53 +0000 sparent@mediatrust.com http://blog.mediatrust.com/?p=1866 This week we’ve got a lot of MediaTrust items to cover. To help me with the heavy-lifting, my daughter Emma helps me open the show.

We’ve retired the name Advaliant – we’ll explain what that means and how you might deal with that “break-up.”

We’re also shining a light on the amazing work that our product and engineering teams have done with enhancements to our platform, including better campaign and statistics reporting and platform help documentation. See the complete list HERE.

Finally, we’re discussing the FTC’s revisions this week to their testimonial and endorsement policy for advertisers.

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]]> http://blog.mediatrust.com/2009/10/relevantly-speaking-100709/feed/ 5 noThis week we’ve got a lot of MediaTrust items to cover. To help me with the heavy-lifting, my daughter Emma helps me open the show. We’ve retired the name Advaliant – we’ll explain what that means and how you might deal with that &This week we’ve got a lot of MediaTrust items to cover. To help me with the heavy-lifting, my daughter Emma helps me open the show. We’ve retired the name Advaliant – we’ll explain what that means and how you might deal with that “break-up.” We’re also shining a light on the amazing work that our product and [...]relevantly,speaking,mediatrust,advaliant,marketing,technology,business,blogging,affiliate,marketing,seo,sem,smo Relevantly Speaking – September 30, 2009 http://blog.mediatrust.com/2009/09/relevantly-speaking-093009/ http://blog.mediatrust.com/2009/09/relevantly-speaking-093009/#comments Wed, 30 Sep 2009 07:01:58 +0000 sparent@mediatrust.com http://blog.mediatrust.com/?p=1780 This week we sat down with Rebecca Madigan, Executive Director of the Performance Marketing Alliance, to talk about their recent filing in New York in regards to the Amazon and Overstock appeal. This interview is longer than anything we’ve ever done and clocks in at almost 11 minutes. Hang in there with it because there is some really useful information that can help us better deal with the “Amazon Tax” as an industry.

Special thanks to Rebecca for making the trip to our Santa Barbara office to shoot this piece.


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]]> http://blog.mediatrust.com/2009/09/relevantly-speaking-093009/feed/ 7 noThis week we sat down with Rebecca Madigan, Executive Director of the Performance Marketing Alliance, to talk about their recent filing in New York in regards to the Amazon and Overstock appeal. This interview is longer than anything we’ve ever doneThis week we sat down with Rebecca Madigan, Executive Director of the Performance Marketing Alliance, to talk about their recent filing in New York in regards to the Amazon and Overstock appeal. This interview is longer than anything we’ve ever done and clocks in at almost 11 minutes. Hang in there with it because there [...]relevantly,speaking,mediatrust,advaliant,marketing,technology,business,blogging,affiliate,marketing,seo,sem,smo Relevantly Speaking – September 23, 2009 http://blog.mediatrust.com/2009/09/relevantly-speaking-092309/ http://blog.mediatrust.com/2009/09/relevantly-speaking-092309/#comments Wed, 23 Sep 2009 07:01:53 +0000 sparent@mediatrust.com http://blog.mediatrust.com/?p=1754 After taking last week off, we’re back this week with a great interview with Jim Kukral. We got a chance to talk to Jim in New York a few weeks back. We’re excited to break the news of Jim’s new project called Prfessor.

Also, if you haven’t checked out Hamlet Batista’s Webinar titled “10 Rules to Becoming a Super-Affiliate” you’re missing out. Hundreds of you have watched it and dozens have commented on it. Hamlet is one of the most respected SEO people working in the affiliate space today. You get to pick his brain – all you have to do is ask him questions in the comments of the webinar.

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]]> http://blog.mediatrust.com/2009/09/relevantly-speaking-092309/feed/ 5 noAfter taking last week off, we’re back this week with a great interview with Jim Kukral. We got a chance to talk to Jim in New York a few weeks back. We’re excited to break the news of Jim’s new project called Prfessor. Also, if you haveAfter taking last week off, we’re back this week with a great interview with Jim Kukral. We got a chance to talk to Jim in New York a few weeks back. We’re excited to break the news of Jim’s new project called Prfessor. Also, if you haven’t checked out Hamlet Batista’s Webinar titled “10 Rules to [...]relevantly,speaking,mediatrust,advaliant,marketing,technology,business,blogging,affiliate,marketing,seo,sem,smo Relevantly Speaking – September 9, 2009 http://blog.mediatrust.com/2009/09/relevantly-speaking-090909/ http://blog.mediatrust.com/2009/09/relevantly-speaking-090909/#comments Wed, 09 Sep 2009 07:01:30 +0000 sparent@mediatrust.com http://blog.mediatrust.com/?p=1699 This week we’re excited to tell you about a video webinar we’re launching on Monday, September 14 at 8:00 AM ET with super-affiliate, Hamlet Batista. He’ll be doing a 40 minute presentation, complete with Powerpoint deck, to show you how to take your marketing to the next level. Make sure you check out the blog Monday for that.

At Affiliate Summit East, we met David Dalka, a provider of web analytics marketing management consulting services. David talked about how companies can better use things like social media to enact real change to their bottom line.

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]]> http://blog.mediatrust.com/2009/09/relevantly-speaking-090909/feed/ 7 noThis week we’re excited to tell you about a video webinar we’re launching on Monday, September 14 at 8:00 AM ET with super-affiliate, Hamlet Batista. He’ll be doing a 40 minute presentation, complete with Powerpoint deck, to show you howThis week we’re excited to tell you about a video webinar we’re launching on Monday, September 14 at 8:00 AM ET with super-affiliate, Hamlet Batista. He’ll be doing a 40 minute presentation, complete with Powerpoint deck, to show you how to take your marketing to the next level. Make sure you check out the blog [...]relevantly,speaking,mediatrust,advaliant,marketing,technology,business,blogging,affiliate,marketing,seo,sem,smo Relevantly Speaking – September 2, 2009 http://blog.mediatrust.com/2009/09/relevantly-speaking-090209/ http://blog.mediatrust.com/2009/09/relevantly-speaking-090209/#comments Wed, 02 Sep 2009 07:01:13 +0000 sparent@mediatrust.com http://blog.mediatrust.com/?p=1674 This week we’re wrapping up our coverage of the eBay Partner Network. We hear from Steve Hartman, Senior Director of Internet Marketing, on how one goes about getting accepted into the program.

Plus, if you’ve ever wondered why we give so much free publicity to our competitors on this show, you’ll find your answer in this episode. Are we nuts? Maybe. Watch and find out.

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]]> http://blog.mediatrust.com/2009/09/relevantly-speaking-090209/feed/ 3 noThis week we’re wrapping up our coverage of the eBay Partner Network. We hear from Steve Hartman, Senior Director of Internet Marketing, on how one goes about getting accepted into the program. Plus, if you’ve ever wondered why we give so muchThis week we’re wrapping up our coverage of the eBay Partner Network. We hear from Steve Hartman, Senior Director of Internet Marketing, on how one goes about getting accepted into the program. Plus, if you’ve ever wondered why we give so much free publicity to our competitors on this show, you’ll find your answer in this [...]relevantly,speaking,mediatrust,advaliant,marketing,technology,business,blogging,affiliate,marketing,seo,sem,smo Relevantly Speaking – August 26, 2009 http://blog.mediatrust.com/2009/08/relevantly-speaking-082609/ http://blog.mediatrust.com/2009/08/relevantly-speaking-082609/#comments Wed, 26 Aug 2009 07:01:39 +0000 sparent@mediatrust.com http://blog.mediatrust.com/?p=1663 This week we’re talking about eBay Partner Network’s new Quality Click Pricing. We even wrote about it. Is it a revolutionary step forward or a disaster waiting to happen? We’d love your feedback.

We’re also checking in with the Performance Marketing Alliance’s Rebecca Madigan to talk about offline performance marketing and why our industry needs to grow up.

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]]> http://blog.mediatrust.com/2009/08/relevantly-speaking-082609/feed/ 12 noThis week we’re talking about eBay Partner Network’s new Quality Click Pricing. We even wrote about it. Is it a revolutionary step forward or a disaster waiting to happen? We’d love your feedback. We’re also checking in with the PeThis week we’re talking about eBay Partner Network’s new Quality Click Pricing. We even wrote about it. Is it a revolutionary step forward or a disaster waiting to happen? We’d love your feedback. We’re also checking in with the Performance Marketing Alliance’s Rebecca Madigan to talk about offline performance marketing and why our industry needs to [...]relevantly,speaking,mediatrust,advaliant,marketing,technology,business,blogging,affiliate,marketing,seo,sem,smo Relevantly Speaking – August 19, 2009 http://blog.mediatrust.com/2009/08/relevantly-speaking-081909/ http://blog.mediatrust.com/2009/08/relevantly-speaking-081909/#comments Wed, 19 Aug 2009 07:01:27 +0000 sparent@mediatrust.com http://blog.mediatrust.com/?p=1628 We’re still glowing this week after our inclusion on the Inc. Magazine list of the fastest growing companies in the U.S. In case you missed it, we are number 9! You can read about it HERE.

Now that we’re through patting ourselves on the back, we also have a great interview with the CEO of RevenueWire, Havind Sehmi. In addition to an interesting digital product affiliate network, they also have a proprietary standalone shopping cart.

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]]> http://blog.mediatrust.com/2009/08/relevantly-speaking-081909/feed/ 6 noWe’re still glowing this week after our inclusion on the Inc. Magazine list of the fastest growing companies in the U.S. In case you missed it, we are number 9! You can read about it HERE. Now that we’re through patting ourselves on the back, We’re still glowing this week after our inclusion on the Inc. Magazine list of the fastest growing companies in the U.S. In case you missed it, we are number 9! You can read about it HERE. Now that we’re through patting ourselves on the back, we also have a great interview with the CEO of RevenueWire, [...]relevantly,speaking,mediatrust,advaliant,marketing,technology,business,blogging,affiliate,marketing,seo,sem,smo c. 2008 MediaTrust Inc.nonadultA MediaTrust Podcast