Relevantly Speaking HD

Relevantly Speaking HD | October 28, 2009

sparent@mediatrust.com (MediaTrust) — Wed, 28 Oct 2009 08:37:53 -0700

Relevantly Speaking HD | October 28, 2009:

This week we’re getting ready to head to ad:tech New York. We’ll be talking to innovative companies and thought leaders in the digital marketing space. But, before we head out, we’re talking to social media consultant, Howard Greenstein, President of the Harbrooke Group. He had some interesting things to say about Social Community Building.

Relevantly Speaking HD | October 21, 2009

sparent@mediatrust.com (MediaTrust) — Tue, 20 Oct 2009 15:25:24 -0700

Relevantly Speaking HD | October 21, 2009:

This week we’re talking to Missy Reitner of iii DESiGN about the importance of branding and testing.

Relevantly Speaking HD | October 14, 2009

sparent@mediatrust.com (MediaTrust) — Tue, 13 Oct 2009 19:28:15 -0700

Relevantly Speaking HD | October 14, 2009:

This week we’re talking to Jason Spievak, CEO of RingRevenue about the importance of call-center technology in performance marketing.

Relevantly Speaking HD | October 7, 2009

sparent@mediatrust.com (MediaTrust) — Tue, 06 Oct 2009 15:56:22 -0700

Relevantly Speaking HD | October 7, 2009:

This week we’re taking care of a lot of MediaTrust business. We’re saying goodbye to the name “Advaliant”, we’re unveiling new product enhancements on our platform and we’re taking a look at this week’s FTC announcement affecting marketers and bloggers.

Relevantly Speaking HD | September 30, 2009

sparent@mediatrust.com (MediaTrust) — Tue, 29 Sep 2009 22:16:00 -0700

Relevantly Speaking HD | September 30, 2009:

This week we’re talking to Rebecca Madigan, the Executive Director of the Performance Marketing Alliance, about the Amazon tax and a recent filing in the State of New York.

Relevantly Speaking HD | September 23, 2009

sparent@mediatrust.com (MediaTrust) — Tue, 22 Sep 2009 16:30:52 -0700

Relevantly Speaking HD | September 23, 2009:

This week we’re breaking the news of Jim Kukral’s new venture called “Prfessor.” We’re also talking trends and future with this very savvy marketer.

Relevantly Speaking HD | September 9, 2009

sparent@mediatrust.com (MediaTrust) — Tue, 08 Sep 2009 14:37:32 -0700

Relevantly Speaking HD | September 9, 2009:

This week we’re prepping for our first educational webinar with super-affiliate, Hamlet Batista. We’re also talking to Web Strategist, David Dalka, about what companies can be doing to make positive changes to their bottom line.

Relevantly Speaking HD | September 2, 2009

sparent@mediatrust.com (MediaTrust) — Tue, 01 Sep 2009 15:10:00 -0700

Relevantly Speaking HD | September 2, 2009:

This week we’re wrapping up our coverage of the eBay Partner Network. We hear from Steve Hartman, Senior Director of Internet Marketing, on how one goes about getting accepted into the program.

Plus, if you’ve ever wondered why we give so much free publicity to our competitors on this show, you’ll find your answer in this episode. Are we nuts? Maybe. Watch and find out.

Relevantly Speaking HD | August 26, 2009

sparent@mediatrust.com (MediaTrust) — Tue, 25 Aug 2009 17:03:01 -0700

Relevantly Speaking HD | August 26, 2009:

This week we’re talking about eBay Partner Network’s new Quality Click Pricing - Is it a revolutionary step forward or a disaster waiting to happen? We’re also checking in with the Performance Marketing Alliance’s Rebecca Madigan to talk about offline performance marketing and why our industry needs to grow up.

Relevantly Speaking HD | August 19, 2009

sparent@mediatrust.com (MediaTrust) — Tue, 18 Aug 2009 16:25:17 -0700

Relevantly Speaking HD | August 19, 2009:

This week we’re celebrating MediaTrust’s inclusion on the Inc. Magazine’s Top 500 fastest growing companies - we’re number 9! We’re also talking to Havind Sehmi, the CEO of RevenueWire.

Relevantly Speaking HD | August 12, 2009

sparent@mediatrust.com (MediaTrust) — Wed, 12 Aug 2009 00:00:00 -0700

Relevantly Speaking HD | August 12, 2009:

This week we’re shooting an update from Affiliate Summit East at the Hilton in New York. Who have we interviewed? What trends are we seeing? It’s all here.

Relevantly Speaking HD | August 5, 2009

sparent@mediatrust.com (MediaTrust) — Tue, 04 Aug 2009 18:59:24 -0700

Relevantly Speaking HD | August 5, 2009:

This week we’re analysing the United Airline PR fiasco that has garnered 4.6 million views on YouTube. We’re taking a look at how social media is leveling the playing field with customer relations.

Relevantly Speaking HD | July 29, 2009

sparent@mediatrust.com (MediaTrust) — Tue, 28 Jul 2009 14:34:00 -0700

Relevantly Speaking HD | July 29, 2009:

This week we’re digging into the world of digital products with ClickBank’s VP of Business Development and Marketing, Dush Ramachandran.

Relevantly Speaking HD | July 22, 2009

sparent@mediatrust.com (MediaTrust) — Tue, 21 Jul 2009 19:08:00 -0700

Relevantly Speaking HD | July 22, 2009:

This week we’re taking a look at the ten most engaging brands on the social web. We’re also chatting with Brandon McDonald and Beto Paredes of Product2Web.

Relevantly Speaking HD | July 15, 2009

sparent@mediatrust.com (MediaTrust) — Tue, 14 Jul 2009 16:51:31 -0700

Relevantly Speaking HD | July 15, 2009:

This week I’m looking to the late Billy Mays for guidance (as channeled by Jim Kukral). What should I be doing with my hands?

We’re also talking about the AffiliateBenchmark survey and how it can help your business. Hurry though, it expires on July 31st.

We talk a lot about volume in our industry, but is more always better? Steve Hartman from the eBay Partner Network talks about how he is embracing quality over quantity.

Finally, we’re getting ready for Affiliate Summit East in New York. If you’re going to be there, make sure you stop by table #33 at the Meet Market to say hello. Additionally, if you’d like to appear on Relevantly Speaking to talk about the industry or your company, email me at sparentATmediatrustDOTcom to setup an interview.

Relevantly Speaking HD | July 8, 2009

sparent@mediatrust.com (MediaTrust) — Wed, 08 Jul 2009 10:11:00 -0700

Relevantly Speaking HD | July 8, 2009:

This week California got some welcome financial news - Governor Arnold Schwarzenegger followed through on a promised veto to the affiliate tax bill. He then reached out to Overstock.com which led to them restoring relationships with their California affiliates.

We’re also chatting with Tracking202’s Wes Mahler about the importance of transparency and innovation in the performance marketing industry.

Relevantly Speaking HD | July 1, 2009

sparent@mediatrust.com (MediaTrust) — Tue, 30 Jun 2009 17:21:13 -0700

Relevantly Speaking HD | July 1, 2009:

This week we have have our exclusive interview with El Al Airlines CEO, Haim Romano. We talk about the importance of globalization, challenges in this economy and the launch of El Al’s performance marketing program.

Relevantly Speaking HD | The State of the Union

sparent@mediatrust.com (MediaTrust) — Wed, 24 Jun 2009 09:46:00 -0700

Relevantly Speaking HD | The State of the Union:

If you attended Affiliate Convention in Denver and saw Peter Bordes’ keynote presentation, you’ve already seen this video. It was put together to lay some groundwork for the concepts that Peter would later be speaking about, first on his own, then with his panel. We thought it had lots of great data in it and that our audience would find some value in it.

This data came from a 2008 IAB online revenue report and a survey that Econsultancy did with U.S. affiliates. Whether you’re brand new to performance marketing or you’re a veteran in the space, this data really paints a detailed picture of both sides of the industry and hopefully gives us all something to act on for the remainder of 2009.

Relevantly Speaking HD | June 17, 2009

sparent@mediatrust.com (MediaTrust) — Wed, 17 Jun 2009 00:00:00 -0700

Relevantly Speaking HD | June 17, 2009:

This week we’re covering Affiliate Convention in Denver. It’s a first-time event for the organizers so it will be interesting to see how they do pulling it off.

There are lots of great industry leaders attending the event and tons of great sessions. Two events we’re really excited about is the keynote presentation by Peter Bordes called “Conversations on Affiliate Performance Marketing.” In addition to Peter, this talk will feature Steve Hartman of Ebay, Steve Schaffer of Vertive, Rebecca Madigan of the PMA and Wes Mahler of Prosper202. The session is at 9:00 AM on Friday, June 19th in Super Affiliate Room I.

The second event we’re excited about is a session called “Lead Generation Strategies” with our own Jivan Manhas. He’ll be covering ways to get better leads as an affiliate marketer. That session is at 11:30 AM June 19th also in Super Affiliate Room I.

We’ve also got some news from outside Denver. Microsoft’s new search engine, Bing is getting amassive ad push and the IAB Europe has released their 2008 report.

Relevantly Speaking HD | June 10, 2009

sparent@mediatrust.com (MediaTrust) — Tue, 09 Jun 2009 15:37:00 -0700

Relevantly Speaking HD | June 10, 2009:

We’re back in the comfort of our California studio this week after an excellent trip to Israel for Affilicon. Another big thank you to Itay Paz for bringing me over to cover the event.

This week, we begin showing some of the interviews we gathered at Affilicon. The first is from the CEO of Unique Leads, Shai Pritz. We talked about what makes Unique Leads different from other networks and the growing problem of fraud in our industry.