Relevantly Speaking HD

Relevantly Speaking HD | July 1, 2009

sparent@mediatrust.com (MediaTrust) — Tue, 30 Jun 2009 17:21:13 -0700

Relevantly Speaking HD | July 1, 2009: This week we have have our exclusive interview with El Al Airlines CEO, Haim Romano. We talk about the importance of globalization, challenges in this economy and the launch of El Al’s performance marketing program.

Relevantly Speaking | HD - The State of the Union

sparent@mediatrust.com (MediaTrust) — Wed, 24 Jun 2009 09:46:43 -0700

Relevantly Speaking | HD - The State of the Union:

If you attended Affiliate Convention in Denver and saw Peter Bordes’ keynote presentation, you’ve already seen this video. It was put together to lay some groundwork for the concepts that Peter would later be speaking about, first on his own, then with his panel. We thought it had lots of great data in it and that our audience would find some value in it.

This data came from a 2008 IAB online revenue report and a survey that Econsultancy did with U.S. affiliates. Whether you’re brand new to performance marketing or you’re a veteran in the space, this data really paints a detailed picture of both sides of the industry and hopefully gives us all something to act on for the remainder of 2009.

Relevantly Speaking | HD - June 17, 2009

sparent@mediatrust.com (MediaTrust) — Wed, 17 Jun 2009 00:00:00 -0700

Relevantly Speaking | HD - June 17, 2009:

This week we’re covering Affiliate Convention in Denver. It’s a first-time event for the organizers so it will be interesting to see how they do pulling it off.

There are lots of great industry leaders attending the event and tons of great sessions. Two events we’re really excited about is the keynote presentation by Peter Bordes called “Conversations on Affiliate Performance Marketing.” In addition to Peter, this talk will feature Steve Hartman of Ebay, Steve Schaffer of Vertive, Rebecca Madigan of the PMA and Wes Mahler of Prosper202. The session is at 9:00 AM on Friday, June 19th in Super Affiliate Room I.

The second event we’re excited about is a session called “Lead Generation Strategies” with our own Jivan Manhas. He’ll be covering ways to get better leads as an affiliate marketer. That session is at 11:30 AM June 19th also in Super Affiliate Room I.

We’ve also got some news from outside Denver. Microsoft’s new search engine, Bing is getting amassive ad push and the IAB Europe has released their 2008 report.

Relevantly Speaking | HD - June 10, 2009

sparent@mediatrust.com (MediaTrust) — Tue, 09 Jun 2009 15:37:57 -0700

Relevantly Speaking | HD - June 10, 2009: We’re back in the comfort of our California studio this week after an excellent trip to Israel for Affilicon. Another big thank you to Itay Paz for bringing me over to cover the event.

This week, we begin showing some of the interviews we gathered at Affilicon. The first is from the CEO of Unique Leads, Shai Pritz. We talked about what makes Unique Leads different from other networks and the growing problem of fraud in our industry.

Relevantly Speaking HD | June 3, 2009

sparent@mediatrust.com (MediaTrust) — Wed, 03 Jun 2009 00:00:00 -0700

Relevantly Speaking HD | June 3, 2009: This week we’re coming to you from Tel Aviv Israel from the floor of Affilicon. It’s been interesting to see the knowledge and passion that affiliates here have for internet marketing. We’ve been attending panels and sessions and capturing some great interviews - including an exclusive with the CEO of El Al Airlines.

We’ll be back to our usual format next week from the U.S

Relevantly Speaking HD | May 20, 2009

sparent@mediatrust.com (MediaTrust) — Tue, 19 May 2009 18:36:41 -0700

Relevantly Speaking HD | May 20, 2009:

This week we’re excited to show you an interview that we shot in Austin with Joe Stepniewski of Skimlinks. If you haven’t checked out their product, you really should. Essentially, it allows publishers with websites and blogs to become affiliates without having to really know much about the ins and outs of traditional affiliate marketing.

Don’t forget about MediaTrust’s two new initiatives that can get you prizes and cash. First, ourLucky 11’s contest is going on - all you need to do is run any of the four offer listed and bring in the designated number of leads. The second is called Just Think Media Rewards. All you have to do is run any of JTM’s offers and for each sale you earn a point. Those points are good for all sorts of stuff including business tools and cold hard cash!

Finally, we head to Israel for Affilicon next week. If you’re going to be there, let us know so that we can arrange to speak to you on Relevantly Speaking. If not, don’t fret, we’ll be providing coverage right here on the blog.

Relevantly Speaking HD | May 13, 2009

sparent@mediatrust.com (MediaTrust) — Tue, 12 May 2009 16:34:31 -0700

Relevantly Speaking HD | May 13, 2009:

It’s not every day the CEO of your company gets mentioned in BusinessWeek among the 50 elite CEO using Twitter. This week we’re celebrating Peter Bordes accomplishment and his vision.

We’re also taking a look at what most companies overlook when they decide to implement an online marketing strategy. Matt Browne of Morefocus Group, John Geletka of Ratchet, Diane Deseta of White Knight and Chris Noble of Kompolt weigh in.

Finally, we’re launching two initiatives that will surely be of interest to our publishers. First is a contest we’re calling “Lucky 11’s.” Run any of the four offer listed, bring in the designated number of leads and get prizes. The second is called “Just Think Media Rewards.” All you have to do is run any of JTM’s offers and for each sale you earn points. Those points are good for all sorts of stuff including business tools and cold hard cash!

Relevantly Speaking HD | May 6, 2009

sparent@mediatrust.com (MediaTrust) — Tue, 05 May 2009 17:03:00 -0700

Relevantly Speaking HD | May 6, 2009:

This week we’re all over Oprah and her use of Twitter - is it genuine or just another celebrity misstep? We’ll talk to John Geletka of Ratchet, Stephanie Agresta, Matt Browne of Morefocus and Mike Barash of Blurb to get their advice on how companies should tackle social media tools.

We also check in with Itay Paz of Affilicon from the Berlin Wall to get his take on affiliate marketing in Germany.

Relevantly Speaking | HD - April 29, 2009

sparent@mediatrust.com (MediaTrust) — Tue, 28 Apr 2009 15:13:56 -0700

Relevantly Speaking | HD - April 29, 2009:

This week we’re recapping the MediaTrust panel at ad:tech. It was a spirited discussion and we’ve included a couple of our favorite quotes from the session.

Itay Paz of Affilicon has been hopping across the globe to report on the state of affiliate marketing. This week he’s checking in from Mumbai, India.

Finally, we’re getting ready to wrap up the MediaTrust contest for James Connor’s book “The Perfection of Marketing.” All you have to do to enter is leave a comment in the shownotes at blog.MediaTrust.com. I’ll pick six winners and announce them on next week’s show.

Relevantly Speaking | HD - April 22, 2009

sparent@mediatrust.com (MediaTrust) — Wed, 22 Apr 2009 00:40:23 -0700

Relevantly Speaking | HD - April 22, 2009:

Some weeks, stuff just goes wrong. Despite our best laid plans, this was a rough one. We’re in San Francisco this week for ad:tech. The plan was to setup a studio at the hotel with lighting and the whole nine. This morning we got started and 10 minutes into it our camera died. We shoot our road stuff with a Canon 5D Mark II. Because this camera is still new, it’s nearly impossible to find as a rental. As a result, we had to settle for an inferior camera at an astronomical cost.

What’s my point? ALWAYS HAVE A BACKUP PLAN! This applies to performance marketing - hope for the best, but plan for the worst and learn to adapt and adjust.

I think we’ll come out of OK, but it’s been a very stressful 24 hours. As a result of our tech-shortcomings, this week’s RS is an abbreviated diary update.

See you next week with a proper show from the studio in Santa Barbara.

Relevantly Speaking | HD - April 15, 2009

sparent@mediatrust.com (MediaTrust) — Tue, 14 Apr 2009 17:59:26 -0700

Relevantly Speaking | HD - April 15, 2009:

We start our second week of the big book giveaway! We’re giving away six copies of James Connor’s new book “The Perfection of Marketing.” All you need to do for a chance to win is post a comment in the shownotes. Easy enough right? DO IT!

One of the things James talks about is when companies should look at putting money into their marketing efforts. We asked Stephanie Agresta, Diane Deseta of White Knight and Chris Noble of Kompolt what they would tell companies that are afraid to put their money into online marketing.

This week we’re highlighting Dish Network. It’s Advaliant offer #2182. It has a $12.00 payout on a first page submit. Additionally, it’s converting at an amazing 9%! Login to the Advaliant Platform today to get started.

Itay Paz of Affilicon continues to travel the globe to get a sense of what’s going on with affiliate marketing. We check in with him this week from Stockholm, Sweden.

Finally, don’t forget to stop by MediaTrust’s panel at ad:tech in San Francisco called: Performance Marketing–Getting the Most from Your Marketing Dollar in a Tough Economy. It’s Wednesday, April 22nd from 1:30 -2:30 in room 3009.

See you in San Francisco!

Relevantly Speaking | HD - April 8, 2009

sparent@mediatrust.com (MediaTrust) — Wed, 08 Apr 2009 00:47:28 -0700

Relevantly Speaking | HD - April 8, 2009:

This week we’re taking a close look at the 2008 IAB report on internet advertising revenue. A cursory look tells us that internet ad revenue is up 10.6% from 2007. The report also finds that 57% of all internet revenue comes from performance-based pricing. Good news, indeed, for our industry.

This week we’re starting a contest. Over the next three weeks we’ll be giving away six copies of James Connor’s new book called “The Perfection of Marketing.” All you have to do to win a hardcover copy is leave a comment in the shownotes. Make sure to include a valid email address (not shown to the public) so we can track you down if you win.

Finally, we’ve got a great offer to tell you about this week. Stemulite is offer #2113 on the Advaliant Platform. It’s an Advaliant exclusive that has a $17.00 payout and is converting at 4-7%. With endorsements from NFL players like Ellis Wyms, Cato June and Simeon Rice - you know this is the real deal.

Relevantly Speaking | HD - April 1, 2009

sparent@mediatrust.com (MediaTrust) — Tue, 31 Mar 2009 16:46:12 -0700

Relevantly Speaking | HD - April 1, 2009: Happy April Fool’s Day from all of us here at MediaTrust. To those of you expecting some grand prank, we’re afraid you’re going to be disappointed. But come on, it would be so predictable anyway, right? We thought you’d rather spend your time usefully learning about something like, say, the performance marketing industry in China. Our field reporter, Itay Paz of Affilicon checks in from the Great Wall. Our offer this week is Bintro - #2122 on the Advaliant Platform. It an exclusive! Bintro is an opportunity matchmaking service for individuals, businesses, employers, job seekers, freelancers, and entrepreneurs. Free and anonymously Bintro matches your audience semantically with what they are looking for - whether it’s jobs, goods or services. Bintro understands what users type and it finds the most relevant opportunities. Talk to your affiliate manager today to get started. Finally, we wanted to wrap up our SXSW coverage by hearing what YOUR favorite things are about attending this popular Austin pilgrimage. We rounded up some of the best and the brightest in our industry including: Matt Browne of Morefocus Media, Diane Deseta of White Knight, Mike Barash of Blurb, Stephanie Agresta and Chris Noble of Kompolt. If you haven’t been to SXSW before, we think this segment will make it a “must attend” event next year.

Relevantly Speaking | HD - March 25, 2009

sparent@mediatrust.com (MediaTrust) — Wed, 25 Mar 2009 16:23:13 -0700

Relevantly Speaking | HD - March 25, 2009: We gathered so much great content at SXSW and this week we want to bring you a great interview with Christopher Smith and the Event Director of SXSW Interactive, Hugh Forrest. They talk about how SXSW stays ahead of the curve in trends and technology and how involving their audience in their decisions has kept them out front.

Relevantly Speaking - SXSW Photo Recap

sparent@mediatrust.com (MediaTrust) — Thu, 19 Mar 2009 21:54:30 -0700

Relevantly Speaking - SXSW Photo Recap: This week we’re bringing you a rock n’ roll slideshow based on the photography of Brian Brodeur. Brian accompanied me on the trip and acted as our production assistant during the Relevantly Speaking shoots. During our downtime Brian captured over 400 photos of the expo hall, evening parties and the sites of Austin.

Relevantly Speaking | HD - March 11, 2009

sparent@mediatrust.com (MediaTrust) — Wed, 11 Mar 2009 00:01:00 -0700

Relevantly Speaking | HD - March 11, 2009:

This week, we’re packing our bags and taking RS on the road to Austin Texas for SXSW Interactive. We’re excited to check on the state of social media and technology and how they both fit into the grander scheme of performance marketing. Do you have an opinion? Please email me at sparent AT mediatrust DOT com to get on the interview schedule.

We’re also talking more about Robert Scoble’s departure from FastCompany. I blogged about it last week. Why did it happen? What could Scoble and Seagate have done differently? What does this teach us about marketing in a down economy?

Revenews is reporting that Rep. Barney Frank of Massachusetts, is looking to overturn the U.S. ban on online gambling. Frank announced he would be pushing legislation in the House to repeal the ban. The repeal of the Unlawful Internet Gambling Enforcement Act would bring in an estimated $52 billion in tax revenue over the next decade.

Finally, we’re excited about our hot offer this week - it’s Lift SP - #1826 on the Advaliant Platform. This revolutionary product’s been described as plastic surgery in a bottle, and now you can give your users a sample for FREE. This offer works especially well if your data converts well with a female demographic. It has a payout of $35 and you can use email, search, display and social media. Login to the platform today to get started.

Relevantly Speaking | HD - March 4, 2009

sparent@mediatrust.com (MediaTrust) — Tue, 03 Mar 2009 19:20:30 -0800

Relevantly Speaking | HD - March 4, 2009:

This week we’re watching a development regarding California Assembly Bill 178. This is the Golden State’s version of New York’s infamous Amazon Tax Law. Many in our industry believe this threatens the business relationships between small publishers and larger advertisers. Scott Jangro wrote a great post about it on his blog.

Blogger & Advaliant Publisher, Ian Fernando visited the MediaTrust Mothership in New York last week. We wanted to show you a clip from an interview that Ian shot with Glenn Pagan, MediaTrust’s SVP of Network Sales. They talked about what makes our company different from others. You can see the full video over at Ian’s blog.

We’re letting the cat out of the bag about the results of the Econsultancy Affiliate Survey. In a few days we’ll make it public. BUT, if you’re an Advaliant Publisher, you can login to the platform right now and get the information. Not a publisher yet? Sign up and get access right away!

Looking for a great offer to try out? How about Neuro Smart Energy Drink Mix? It’s offer #2029 on the Platform. It gets your users a 14-day trial. You can use email, display, search and social media. Login and grab it.

Relevantly Speaking | HD - February 25, 2009

sparent@mediatrust.com (MediaTrust) — Tue, 24 Feb 2009 18:07:16 -0800

Relevantly Speaking | HD - February 25, 2009:

This week we’re still reeling from our inclusion by Lee Odden on TopRank’s BIGLIST of online marketing blogs. We honored to be part of such an important resource in the online marketing world.

We’re taking a look at Skimlinks.com. In a time that most businesses are sinking in this economy, Skimlinks is a startup that actually just closed a round of financing. We’ll look at their unique approach to performance marketing.

As larger brands start to get interested in performance marketing, we asked Michael Quigley of Cypra Media about how important brand management is in this space.

This week we’re promoting Acai Ultra Burn on the Platform. It’s offer #1982 and it gives your audience a free 14 day trial of this Brazillian super berry! It has a $35.00 payout and accepts email banners, contextual placement and search.

We’re still looking for people to interview at SXSW Interactive. If you’ll be in Austin during that time and have something to say about online marketing, I’d love to chat with you. Email me at sparent AT mediatrust DOT com.

Finally, our CEO, Peter Bordes will be appearing on Webmaster Radio this Thursday at 3PM ET. He’ll be discussing the ins and outs of performance marketing. Tune in and check it out.

Relevantly Speaking | HD - February 18, 2009

sparent@mediatrust.com (MediaTrust) — Tue, 17 Feb 2009 15:53:41 -0800

Relevantly Speaking | HD - February 18, 2009:

The show continues to gain audience. We’re hearing from viewers that you think we’re on the right track and that this is something that is needed in our industry. Thank you for your feedback. Please keep it coming.

This week we’re also talking about two new distribution channels for the show. In addition to our inclusion on Geekcast.fm (which we blogged about last week), we’re now available in the “news” section of the Advaliant Platfrom. Just login and watch your favorite show about performance marketing right from the dashboard.

Also this week, we’re covering Facebook’s announcement from Davos about their new monetization strategy and how we, as performance marketers, can better use social media to pad our bottom line.

Finally, we’re talking offers - #2059 - The Great American Photo Contest. Someone wins a $2500 prize every month. All they have to do is fill out a form and upload a photo. Sounds pretty easy to market, right? $1.45 payout and you can use email, banners, social media and search traffic. Login to the platform to get started!

Relevantly Speaking | HD - February 11, 2009

sparent@mediatrust.com (MediaTrust) — Tue, 10 Feb 2009 18:06:54 -0800

Relevantly Speaking | HD - February 11, 2009:

A couple weeks ago MediaTrust sent out a Tweet asking “what is the biggest trend in Performance Marketing?” Haiko from ABestWeb responded simply “Theft.” I asked him to elaborate. He didn’t. It got me thinking though. Is Performance Marketing seen as a legitimate business in the eyes of marketers?

Christopher Smith takes a road-trip to the Farmer’s Market where he schools us in the importance of good web form design. He’s got a great book that can help you make your better. Click to get more info.

Finally, we’re in the Valentine’s Day spirit around here. No, we’re not going to hug or kiss you, but we are going to tell you about a great offer from date.com.