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Real Estate One 2011 Accomplishments

2012-01-16T12:11:00.000-08:00

Real Estate One 2011 Accomplishments

If you don't remotely know how or where to begin with implementing any of this, come work with us. We already have a system that does it all for you! Including our new - 1st To Know Mobile Text and Email. This allows the consumer to text the address of any active listing, no matter who the broker, and be sent the entire listing information on their mobile device. Contact us to learn more.

The best in their field, even professional athletes take advantage of coaching. If you would like the benefit of working with a full time coach, absolutely free to you, please call me directly or email to set up an interview.

(313) 516-6644
suzanneo@realestateone.com

Good News in Real Estate November 2011

2011-12-31T07:11:00.000-08:00

November 2011 Achievements

2011-12-20T07:00:00.000-08:00

October 2011 Achievements

2011-12-12T08:46:00.000-08:00

October 2011 Achievements

September 2011 Achievements

2011-11-03T06:46:00.000-07:00

Good News September 2011

2011-11-03T06:45:00.000-07:00

August 2011 REO Achievements

2011-09-19T08:39:00.000-07:00

Systemize Your Business To Feed You Daily

2011-09-02T10:19:00.000-07:00

Tip #46 FARMING STRATEGIES (1) Do you have a farming strategy? The number one answer in the real estate industry today is, “No, farming and mail-outs don’t work!” It’s interesting to note that less than 5% of all agents have a consistent farming program. What is a farming program? How do I choose my area of focus? What do I send to homeowners? How often do I mail to them? If you want to dramatically increase your production, call me today and I will design a farming program that gets results. If you don't remotely know how or where to begin with implementing any of this, come work with us. We already have a system that does it all for you! Including our new - 1st To Know Mobile Text and Email. This allows the consumer to text the address of any active listing, no matter who the broker, and be sent the entire listing information on their mobile device. Contact us to learn more.

The best in their field, even professional athletes take advantage of coaching. If you would like the benefit of working with a full time coach, absolutely free to you, please call me directly or email to set up an interview.

(313) 516-6644
suzanneo@realestateone.com

July 2011 REO Achievements

2011-08-19T12:03:00.000-07:00

Free Coaching Tip #41: Who sets the price?

2011-08-05T14:00:00.000-07:00

Tip #41
Step 12 of the listing presentation.
Pricing Strategy.

Who sets the price of a home when you list it? The Seller! Don’t fall into the pricing trap. Here’s your pricing strategy conversation that will place responsibility back on the decision makers shoulders!

“Mr. and Mrs. Seller, as I shared with you earlier, my job is to take your home to market and test the market through my marketing efforts. Periodically I am going to deliver back to you the results of that test. I will provide you a current update of the marketplace and you will decide if we need to change our strategy. Mr. and Mrs. Seller, the market is the message and I am the messenger”

Will that get the decision of “price” right off your back?

Your next tip will be step 13 of the listing presentation.

If you would like to get that from me today, give me a call!

If you don't remotely know how or where to begin with implementing any of this, come work with us. We already have a system that does it all for you! Including our new - 1st To Know Mobile Text and Email. This allows the consumer to text the address of any active listing, no matter who the broker, and be sent the entire listing information on their mobile device. Contact us to learn more.

The best in their field, even professional athletes take advantage of coaching. If you would like the benefit of working with a full time coach, absolutely free to you, please call me directly or email to set up an interview.

(313) 516-6644
suzanneo@realestateone.com

Free Coaching Tip #30: Marketing Plan - Why would someone hire you?

2011-08-03T08:45:00.000-07:00

Tip #30
Marketing Plan - Why would someone hire you?

(Example Step 2, – Marketing Skills):
“Mr. and Mrs. Seller, marketing your home is defined by using cost-effective, results proven strategies to get your home sold….Maximum exposure to the greatest number of potential buyers…. What are your expectations of me in marketing your home?”
Sure, you have all the great marketing strategies and tactics to get a home sold, but isn’t it important to find out the expectations of your prospect so that you are on the same page!
The seller will share with you their expectations and you will write them down.
Restate what they have shared with you for clarity and to show that you are listening and ask why each one is important to them.
Then move into your marketing plan, clearly articulating each action step that you are going to take and when you are going to take the action. Use a calendaring system to let all parties know what’s going to happen and when it’s going to happen.
After you have presented your marketing plan, you will need to ask them one question, “Does this look like a marketing plan that can get you maximum exposure to the greatest number of buyers?”
If I can help you with any of the verbalization process today, give me a call!

If you don't remotely know how or where to begin with implementing any of this, come work with us. We already have a system that does it all for you! Including our new - 1st To Know Mobile Text and Email. This allows the consumer to text the address of any active listing, no matter who the broker, and be sent the entire listing information on their mobile device. Contact us to learn more.

The best in their field, even professional athletes take advantage of coaching. If you would like the benefit of working with a full time coach, absolutely free to you, please call me directly or email to set up an interview.

(313) 516-6644
suzanneo@realestateone.com

Are You Running Your Business Like A Business? Step 3: Database Management

2011-07-25T13:47:00.000-07:00

Are You Running Your Business Like A Business? Step 3: Database Management

Would you agree that real estate is too difficult a career to have to start over every day? Imagine if when you woke up in the morning, settled in, opened up your email and checked your voicemail to find you had five potential customers before 10AM? This is more easily accomplished than you think. With some diligence and a little determination, you can build a database of people who keep you in steady earnings, without having to call a single FSBO, ever! We all have people. We used to keep them in our address book, but now we carry them with us in our smart phones. Each phone maker has software available for free that will allow you to upload your contacts into a computer and store it in different programs to do things with the data. When this is in place, you need only devise a system of capturing and keeping a new contacts information to add it. We can then create a system of information to go to your contacts via a variety of ways that we completely automate. Systemizing the contact with your sphere frees up your time so that you can chase business less and earn more. All that's left to do is enjoy the benefits.

This is just one of the few strategies we help you implement to be your most successful. Yes, it's true! Real Estate One, operating solely in the state of Michigan is ranked #9 in the entire nation for number of transactions in 2010 - #1 in the state - and #1 in the region by a margin of 3 times the number of transactions closed by our closest competitor. We are also one of only five companies, nationwide, who's agent's average income increased. It's because we provide the right tools and show you how to earn with them.

If you don't remotely know how or where to begin with implementing any of this, come work with us. We already have a system that does it all for you! Including our new - 1st To Know Mobile Text and Email. This allows the consumer to text the address of any active listing, no matter who the broker, and be sent the entire listing information on their mobile device. Contact us to learn more.

The best in their field, even professional athletes take advantage of coaching. If you would like the benefit of working with a full time coach, absolutely free to you, please call me directly or email to set up an interview.

(313) 516-6644
suzanneo@realestateone.com

Top 25 largest brokerages nationwide

2011-07-25T10:12:00.000-07:00

Top 25 largest brokerages nationwide

Yes, it's true! Real Estate One, operating solely in the state of Michigan is ranked #9 in the entire nation for number of transactions in 2010 - #1 in the state - and #1 in the region by a margin of 3 times the number of transactions closed by our closest competitor. We are also one of only five companies, nationwide, who's agent's average income increased. It's because we provide the right tools and show you how to earn with them.

By Inman News

The 500 largest real estate brokerages in the country completed 6.7 percent fewer transaction sides in 2010 than in 2009, according to rankings from real estate publishing and communications company Real Trends.

Real Trends ranks the country's 500 largest brokerages each year by transaction sides (in every real estate sale there are two transaction "sides": the buyer's side and the seller's side) and closed sales volume.

Transaction sides among the 500 fell to 1.89 million in 2010 from 2.02 million in 2009. Total sales volume rose 1.3 percent, to $513 billion. The average home price among the 500 rose 7.4 percent last year from 2009, to $271,278.

The rise in sales volume was sharper among the top 25 firms: a 4.5 percent increase, to $247.7 billion.

The top five brokerages in both transaction sides and sales volume remained unchanged from last year. For transaction sides, NRT LLC was at the top, followed by HomeServices of America Inc., The Long & Foster Companies Inc., Hanna Holdings Inc., and ZipRealty Inc.

Each closed fewer transaction sides in 2010 than in 2009. NRT closed 259,114 sides, down 5.5 percent from 2009; HomeServices of America closed 114,070 sides, down 7.9 percent; Long & Foster closed 65,284 sides, down 6.6 percent; Hanna Holdings closed 30,493 sides, down 4 percent; and ZipRealty closed 22,013 sides, down 4.7 percent.

Eight of the top 25 brokerages saw their completed transaction sides rise in 2010: Real Estate One (up 2.4 percent); Baird & Warner (4.6 percent); Realty One Group Inc. (35.1 percent); Prudential Douglas Elliman Real Estate (16.3 percent); Re/Max Results (3.5 percent); Keller Williams Realty (0.8 percent); Watson Realty Corp. (2.7 percent); and William Raveis Real Estate Inc. (6.1 percent).

Sales volume rose in 18 out of 25 brokerages in 2010. Among the top five, NRT saw its sales volume increase 5.4 percent to $112.9 billion. Volume at HomeServices of America fell 3.4 percent to $33.8 billion, while at Long & Foster it fell 3.8 percent to $22.9 billion. Prudential Douglas Elliman saw its volume rise 33.5 percent, to $11.5 billion, while at Prudential Fox & Roach REALTORS® it rose 1.9 percent, to $7 billion.

There were a few newcomers to the top 25 rankings this year. A 35.1 percent increase in closed transaction sides in 2010 pushed Realty One Group Inc. to No. 13 from its No. 26 showing in last year's list. William Raveis Real Estate Inc. rose from No. 29 to No. 23, with a 6.1 percent rise in closed transaction sides. Despite a 0.2 percent dip in transaction sides, First Team Real Estate rose to No. 24 from No. 28.

A 37.3 percent jump in sales volume in 2010 pushed Houlihan Lawrence up to No. 15 from No. 26. First Weber Group rose to No. 25 from No. 32, with a 24.4 percent rise in sales volume.

Ranked by 2010 closed transaction sides

Ranked by 2010 closed sales volume

1.

NRT LLC

NRT LLC

2.

HomeServices of America Inc.

HomeServices of America Inc.

3.

The Long & Foster Companies Inc.

The Long & Foster Companies Inc.

4.

Hanna Holdings Inc.

Prudential Douglas Elliman Real Estate

5.

ZipRealty, Inc.

Prudential Fox & Roach Realtors

6.

Crye-Leike Realtors

Alain Pinel REALTORS® Inc.

7.

Prudential Fox & Roach Realtors

Hanna Holdings Inc.

8.

Coldwell Banker United, Realtors

ZipRealty Inc.

9.

Realty USA

First Team Real Estate

10.

Real Estate One

William Raveis Real Estate Inc.

11.

Realty Executives, Phoenix

Coldwell Banker United, Realtors

12.

Baird & Warner

Ebby Halliday Real Estate, Inc.

13.

Realty One Group Inc.

Crye-Leike Realtors

14.

Prudential Douglas Elliman Real Estate

John L. Scott Real Estate

15.

Ebby Halliday Real Estate Inc.

Houlihan Lawrence

16.

Allen Tate Companies

Intero Real Estate Services

17.

West USA Realty Inc.

Coldwell Banker Bain & Coldwell Banker Barbara Sue Seal Properties

18.

RE/MAX Results

Baird & Warner

19.

Keller Williams Realty

Better Homes and Gardens Real Estate Mason-McDuffie

20.

Watson Realty Corp.

Prudential Connecticut Realty

21.

John L. Scott Real Estate

Allen Tate Companies

22.

First Weber Group

Realty Executives, Phoenix

23.

William Raveis Real Estate Inc.

Realty USA

24.

First Team Real Estate

West USA Realty Inc.

25.

Hunt Real Estate Corporation/ERA

First Weber Group

Source: Real Trends

If you don't remotely know how or where to begin with implementing any of this, come work with us. We already have a system that does it all for you! Including our new - 1st To Know Mobile Text and Email. This allows the consumer to text the address of any active listing, no matter who the broker, and be sent the entire listing information on their mobile device. Contact us to learn more.

The best in their field, even professional athletes take advantage of coaching. If you would like the benefit of working with a full time coach, absolutely free to you, please call me directly or email to set up an interview.

(313) 516-6644
suzanneo@realestateone.com

Good News For Real Estate One - July 2011

2011-07-24T07:41:00.000-07:00

June 2011 REO Achievements

2011-07-21T08:11:00.000-07:00

May 2011 REO Achievements

2011-06-20T09:35:00.000-07:00

Good News for Real Estate One - June 2011

2011-06-15T13:33:00.000-07:00

The best in their field, even professional athletes take advantage of coaching. If you would like the benefit of working with a full time coach, absolutely free to you, please call me directly or email to set up an interview.

(313) 516-6644
suzanneo@realestateone

April 2011 Achievements

2011-05-26T07:30:00.000-07:00

April 2011 Real Estate Market Update

2011-05-25T12:00:00.000-07:00

April 2011 Real Estate Market Update

April continued to show the strong activity level we have seen during the first quarter. The actual rate of sales on an annualized basis did slow however. It is too early to tell if that change is significant, it could have simply been weather related. Compared to last April sales were off about 15%, but last April was a peak tax credit month, so a 15% decline is not a bad number and not unexpected. Here's the interesting piece. In most every metro Detroit market we continue to see six year lows in the Months Supply of Inventory (MSI). It may be that some of the growth slow down from March to April was simply there were not enough salable homes to purchase.

It is tough to tell just how much of the increasing activity could be a temporary spike vs. a permanent market uptick. We are certainly one of the strongest markets in the country. Regardless of which it might be, the strong activity makes this the best time to have your home on the market since 2005! So for anyone who is considering selling their home in the next 12 months, act now and act fast. Demand is rising, inventories are low as are interest rates.

Even though values appear to be strengthening, Sellers will still need to set their prices based on the most current sales activity. A home that was on the market last year at $75,000 over the then current market will still be overpriced today. Home values are bouncing off the bottom of actual comparable sales, not what the asking prices have been. We don't expect prices to jump dramatically (tough appraisal standards will keep a check on that) but there could be some nice bidding wars for well priced and conditioned homes bringing prices off their bottoms from last year.

Another thing to keep in mind is that buyers are still being very picky. Homes that are not updated or in great condition are still sitting on the market or going for below asking price. If possible, a Seller might consider using a FHA 203K rehab loan as a refinance to help fund their updates for a more salable home.

Another issue that has gotten some press is the MERS (Mortgage Electronic Registration System) foreclosure problem. The core issue is the willingness for title insurance companies to write a title policy on bank owned homes that used MERS in their foreclosure process. It is too early to tell if this will be a significant issue but there have been a few banks that have taken their homes off the market until they can determine their title insurance status. It may have the effect of squeezing the available home inventory even further and in some cases causing a postponing or canceling of a sale if title insurance cannot be provided to the buyer. For current Sellers it would be a good idea to have your old title policy handy just in case there was a MERS foreclosure in your title history.

Many of you do this now, but as a reminder, be sure to prepare for all of your appraisals in advance. Research your comps, including pending sales and be prepared to walk through them with the appraiser at the property. With so many of our strong listings selling for at or even above list price, appraisers will find it tough to keep up with the market without our help.

If you don't remotely know how or where to begin with implementing any of these, come work with us. We already have a system that does it all for you! Including our new - 1st To Know Mobile Text and Email. This allows the consumer to text the address of any active listing, no matter who the broker, and be sent the entire listing information on their mobile device. Contact us to learn more.

The best in their field, even professional athletes take advantage of coaching. If you would like the benefit of working with a full time coach, absolutely free to you, please call me directly or email to set up an interview.

(313) 516-6644
suzanneo@realestateone.

Free Coaching Tip #31 Listing Strategies: How are you verbalizing your marketing skills

2011-05-25T07:30:00.000-07:00

Tip #31

LISTING STRATEGIES (8)

How are you verbalizing your marketing skills?

(Example Step 3, – Market Knowledge):

What is market knowledge? Is it a simple Market Analysis or is there more to it?
Do you know the difference between Median Prices vs. Average Sales price?
If so, what does it all really mean?
How about days on market? Sales price as a percentage of list prices?
Are you using Price Banding in your listing presentation?
Your commitment is to be the most skilled in presenting and verbalizing your market knowledge.

Call me today and I will provide you with the strategies and tactics.

In your next tip, I have a bonus benefit you can present to your sellers that will further differentiate you from the competition.

If you want it today, give me a call.

If you don't remotely know how or where to begin with implementing any of these, come work with us. We already have a system that does it all for you! Including our new - 1st To Know Mobile Text and Email. This allows the consumer to text the address of any active listing, no matter who the broker, and be sent the entire listing information on their mobile device. Contact us to learn more.

The best in their field, even professional athletes take advantage of coaching. If you would like the benefit of working with a full time coach, absolutely free to you, please call me directly or email to set up an interview.

(313) 516-6644
suzanneo@realestateone.

2011-05-17T06:50:00.001-07:00

"All life is an experiment. The more experiments you make the better."
- Ralph Waldo Emerson

Monday Morning Mobile: The Next Mobile Initiative

2011-05-16T08:59:00.000-07:00

Monday Morning Mobile: The Next Mobile Initiative
By Seth Kaplan
RISMEDIA, May 16, 2011

Over the past year, the mobile space has become so vital to a company’s marketing initiatives that having a Mobile Website is no longer a luxury, but a necessity. This is evident by the fact that over the past year many of the country’s top brokerages have adopted a mobile web solution to meet the growing demand from mobile consumers. Furthermore, the success of these brokerages’ mobile initiatives can be seen in the traffic generated to these mobile sites total in the millions of users.

As with any cutting-edge, new technology those who are the most forward thinking and have the marketing budgets to invest in the technology are the first to market. In addition, the more prominent the technology becomes the more companies find ways to scale it and offer it to larger groups which is exactly what is beginning to happen within the real estate industry.

Companies who saw success in mobilizing their corporate website, such a Premier Estate Properties, Florida, are now beginning to implement mobile at the agent level; especially if they are provide a traditional website for their agents already. Now in addition to the company site being mobile, each agent’s site is mobile as well. What’s the benefit to this?

The way I see it, there are numerous reasons for a company to provide this for their agents. First, there is no shortage of mobile consumers; everyone is going mobile if they haven’t already and mobile web adoption is sky rocketing. Second, it sets a level of quality control. If the company has invested resources into ensuring that all mobile consumers have the proper experience on the company website, you wouldn’t want an agent using an inferior product which would reflect poorly on the company.

Third—and possibly most important of all—this provides a quality recruiting and retention tool, while at the same time providing the agent with a great listing tool. More agents winning more listings means more money on the bottom line for the brokerage. Furthermore, the agent sites are a great networking tool. Since everyone always has their mobile device on them, they can show off their mobile site while having a conversation at a barbeque or in line at Starbucks. They no longer have to tell a prospect that they have to wait until they get home to go on their desktop and check out the website.

I applaud firms such as Premier Estate Properties, Florida and RE/MAX Integrity, Oregon for investing in the mobile infrastructure of their most vital asset; their people. I think they will see as much if not more success in the creation mobile agents as with their company’s mobile website.

If you don't remotely know how or where to begin with implementing any of these, come work with us. We already have a system that does it all for you! Including our new - 1st To Know Mobile Text and Email. This allows the consumer to text the address of any active listing, no matter who the broker, and be sent the entire listing information on their mobile device. Contact us to learn more.

The best in their field, even professional athletes take advantage of coaching. If you would like the benefit of working with a full time coach, absolutely free to you, please call me directly or email to set up an interview.

(313) 516-6644
suzanneo@realestateone.com

2011-05-16T07:53:00.001-07:00

"A man who dares to waste one hour of time has not discovered the value of life."
- Charles Darwin

2011-05-12T07:48:00.000-07:00

"A man sooner or later discovers that he is the master-gardener of his soul, the director of his life."
- James Allen

Free Coaching Tip #29: Showing the value of your negotiating skills

2011-05-06T14:42:00.000-07:00

Tip #29

Showing The Value Of Your Negotiating Skills:

“You know the market, you know how to market and you’re a great negotiator.”

But how are you at verbalizing your negotiating skills?

“Mr. and Mrs. Seller, in your opinion, who do you feel the primary person is that I negotiate with when getting your home sold?”

The typical answer you will get is “The Buyer”.

“Mr. and Mrs. Seller, the most important person I will negotiate with (if it’s not your buyer for your listing) is the buyer’s agent. The buyer’s agent has a relationship of trust with your potential buyer and it’s important that I recognize and respect that. They have hired the agent to handle all of their dealings in good faith.”

“Regardless of the price that is offered or level of experience the buyer’s agent has, I will work professionally with that agent to create a win-win situation so that we can get your home sold”

“When we get the offer, we will review it and counter back with a fair price based on current market conditions. I will also send a cover letter to the buyer’s agent acknowledging our appreciation for the offer, the hard work the agent has done to bring us the offer, and an explanation of our counter-offer with supporting documentation.”

Is this how you are verbalizing your negotiating skills to your sellers? If not, let me help you get started today, call me and let’s set up a time.

The best in their field, even professional athletes take advantage of coaching. If you would like the benefit of working with a full time coach, absolutely free to you, please call me directly or email to set up an interview.

(313) 516-6644
suzanneo@realestateone.com