</h1> <article> <h1>13 Top Social Media Activities of Chinese Netizens.</h1> A graph from Frands Report from OgilvyOne Worldwide: It is obvious that China’s netizens spend a lot of time and energy on the aquisition of information. The second is to communicate with friends and search for news. The graph above gives an excellent view of China netizen social media activities. Related posts:Top Activities of Chinese Netizens; based [...] Related posts:<ol><li><a href='http://www.resonancechina.com/2010/07/27/top-activities-of-chinese-netizens-based-on-income-level/' rel='bookmark' title='Permanent Link: Top Activities of Chinese Netizens; based on Income Level.'>Top Activities of Chinese Netizens; based on Income Level.</a> <small>From Synovate China Media Atlas; Chinese activity by income levels. Upper income leveled Chinese lead digital engagement; with top information searched being financial this gives insight into China’s psychographic priorities....</small></li> <li><a href='http://www.resonancechina.com/2010/06/24/rich-chinese-netizens-believe-baidu-over-their-families/' rel='bookmark' title='Permanent Link: Rich Chinese Netizens Believe Baidu over their Families.'>Rich Chinese Netizens Believe Baidu over their Families.</a> <small>From Synovate China Media Atlas; activities after online communication. Once communication occurs through online channels, Chinese will tend to search the web first; alluding to the importance of word-of-mouth and presence across a great number of Chinese websites to create positive impression and suitable information to information seekers....</small></li> <li><a href='http://www.resonancechina.com/2010/08/25/evolution-of-chinas-internet-community-architecture-1994-2010/' rel='bookmark' title='Permanent Link: Evolution of China Social Media (1994-2010).'>Evolution of China Social Media (1994-2010).</a> <small>Selected from Roland Berger and CIC Strategy Consultants’ Chinese Consumer Report 2010: China netizens prefer to share their reviews or experience through internet in recent years, and they have changed from discussing simple topics, to becoming active participants in all things digitally social. From discussing topics through BBS, to discussing their lives on IM, and expanding [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/07/29/engaging-chinas-netizens-activity-reward/' rel='bookmark' title='Permanent Link: Engaging China’s Netizens; Activity + Reward.'>Engaging China’s Netizens; Activity + Reward.</a> <small>From CIC, China’s netizen’s preferred activities online. We see a distinct preference for Entertainment driven activities, followed by events and lottery. China’s social environment, both online and offline push emphasis for low-cost methods of interaction on the web, be it social or entertainment driven. This leads us to rewards for interaction. China’s netizens tend to be practical, [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/07/06/nielsen-asia-pacific-social-media-report/' rel='bookmark' title='Permanent Link: Nielsen Asia Pacific Social Media Report.'>Nielsen Asia Pacific Social Media Report.</a> <small>Nielsen’s recent social media report release gives great insight into the region; but let’s focus on China specifically. Some of the key elements to note; of which we’ve discovered through our own campaigns; is that BBS’s dominate China social media, and this is where buzz campaigns and engagement are typically generated. Looking deeper; social gaming [...]...</small></li> </ol><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/resonancechina?a=MiLzNfM5894:fVu2P8w1Mnk:yIl2AUoC8zA"></img></a> <a href="http://feeds.feedburner.com/~ff/resonancechina?a=MiLzNfM5894:fVu2P8w1Mnk:-BTjWOF_DHI"></img></a> </div> </article> <article> <h1>The Buzziest Brands in China Social Media.</h1> Picked up from Edelman‘s China Digital Brand Index: During the period of 2010 FIFA World Cup which has helped drive a record of amount of social media traffic, Samsung worked with 3 major portals including Sina, Sohu and Tudou.com to launch social ads and initiate online competitions. As a result, Samsung became the buzziest brand [...] Related posts:<ol><li><a href='http://www.resonancechina.com/2010/07/20/prestige-brands-most-buzzed-on-renren-qzone/' rel='bookmark' title='Permanent Link: Prestige Brands Most Buzzed on RenRen & Qzone.'>Prestige Brands Most Buzzed on RenRen & Qzone.</a> <small>Complied by L2, the below graph shows brand buzz on one of China’s most popular SNS sites RenRen.com (a Facebook clone) and Qzone. From this we get a pretty good idea of buzz in English and Chinese, but further, we get a sense of populations across these social network sites. You could almost see these [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/05/07/185/' rel='bookmark' title='Permanent Link: Missniuniu China Social Media Case Study.'>Missniuniu China Social Media Case Study.</a> <small>To test China’s social media landscape, we launched an experiment in the summer of 2009. We wanted to prove to ourselves a “content driven” campaign would trump a “bought” media campaign. Some questions we wanted answered: How much traffic could we generate… without using traditional bought advertising; instead using only value-add user-focused content? How good [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/05/12/china-social-media-stats-revisited/' rel='bookmark' title='Permanent Link: China Social Media Stats Revisited.'>China Social Media Stats Revisited.</a> <small>SmartBlog recently posted an article listing China’s social media stats. This was in response to a panel held by South by Southwest. Here’s a list of major stats; for more visit the previous links. Chinese social networking habits: 384 million Internet users in China, 75% of whom are under 34. 221 million bloggers. 222 million [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/08/25/evolution-of-chinas-internet-community-architecture-1994-2010/' rel='bookmark' title='Permanent Link: Evolution of China Social Media (1994-2010).'>Evolution of China Social Media (1994-2010).</a> <small>Selected from Roland Berger and CIC Strategy Consultants’ Chinese Consumer Report 2010: China netizens prefer to share their reviews or experience through internet in recent years, and they have changed from discussing simple topics, to becoming active participants in all things digitally social. From discussing topics through BBS, to discussing their lives on IM, and expanding [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/05/11/china-social-media-usage-statistics/' rel='bookmark' title='Permanent Link: China Social Media Usage Statistics.'>China Social Media Usage Statistics.</a> <small>According to Forrester Research of Chinese Social Technographics, in China, social media adoption is huge, with 40% of Chinese online adults creating blogs, publishing web pages. 44% posting ratings of products and contributing to blogs, 71% reading blogs, watching video and reading customer ratings. A quick snapshot; local social network 51.com has over 120 million [...]...</small></li> </ol><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/resonancechina?a=QS3UexHK2RU:jv9258IqCq0:yIl2AUoC8zA"></img></a> <a href="http://feeds.feedburner.com/~ff/resonancechina?a=QS3UexHK2RU:jv9258IqCq0:-BTjWOF_DHI"></img></a> </div> </article> <article> <h1>Trust in Social Media Channels in China.</h1> Adopted from ADMA Digital Marketing Yearbook 2010 Just as being conjectured before, WOMM (Word of Mouth Marketing) becomes the most important & effective approach for branding campaign in China, maybe also around the whole world. Related posts:Social Networking Importance in China. McKinsey quarterly reports that in China, web services, blogs, social netowrking are teh most important web 2.0 [...] Related posts:<ol><li><a href='http://www.resonancechina.com/2010/05/11/social-networking-importance-in-china/' rel='bookmark' title='Permanent Link: Social Networking Importance in China.'>Social Networking Importance in China.</a> <small>McKinsey quarterly reports that in China, web services, blogs, social netowrking are teh most important web 2.0 technologies; with blogs and social networking coming in second and third respectively. The least important? Podcasts, interesting enough. This may be due to low bandwidth in China compared to other parts of the world. Related articles from around [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/05/12/china-social-media-stats-revisited/' rel='bookmark' title='Permanent Link: China Social Media Stats Revisited.'>China Social Media Stats Revisited.</a> <small>SmartBlog recently posted an article listing China’s social media stats. This was in response to a panel held by South by Southwest. Here’s a list of major stats; for more visit the previous links. Chinese social networking habits: 384 million Internet users in China, 75% of whom are under 34. 221 million bloggers. 222 million [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/06/11/25-charecteristics-of-effective-social-media-campaigns/' rel='bookmark' title='Permanent Link: 25 Charecteristics of Effective Social Media Campaigns.'>25 Charecteristics of Effective Social Media Campaigns.</a> <small>Picked this up from Socialmediatoday.com; 25 different characteristics of effective social media campaigns: 1) They spread like wildfire. Effective social media campaigns spread very fast. If your campaign is not spreading, it is not effective. Test the waters with micro campaigns. Learn to swim before attempting to ride the big waves. 2) They are not [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/09/01/surging-importance-of-social-media-in-china/' rel='bookmark' title='Permanent Link: The Buzziest Brands in China Social Media.'>The Buzziest Brands in China Social Media.</a> <small>Picked up from Edelman‘s China Digital Brand Index: During the period of 2010 FIFA World Cup which has helped drive a record of amount of social media traffic, Samsung worked with 3 major portals including Sina, Sohu and Tudou.com to launch social ads and initiate online competitions. As a result, Samsung became the buzziest brand [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/05/10/power-of-word-of-mouth-in-china/' rel='bookmark' title='Permanent Link: The power of word of mouth in China.'>The power of word of mouth in China.</a> <small>The Harvard Business Review wrote an excellent article recently on the power of word of mouth in China’s digital space. Citing examples such as McDonald’s recent McSpicy Chicken Wings campaign, leveraging the woes of competitor KFC’s botched social media efforts. Interesting stats include: 60% of Chinese seek friend referrals when purchasing products, vs their Western counterparts 38%. The [...]...</small></li> </ol><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/resonancechina?a=NKvgZPcJEbM:SOKYt1IFm4o:yIl2AUoC8zA"></img></a> <a href="http://feeds.feedburner.com/~ff/resonancechina?a=NKvgZPcJEbM:SOKYt1IFm4o:-BTjWOF_DHI"></img></a> </div> </article> <article> <h1>Evolution of China Social Media (1994-2010).</h1> Selected from Roland Berger and CIC Strategy Consultants’ Chinese Consumer Report 2010: China netizens prefer to share their reviews or experience through internet in recent years, and they have changed from discussing simple topics, to becoming active participants in all things digitally social. From discussing topics through BBS, to discussing their lives on IM, and expanding [...] Related posts:<ol><li><a href='http://www.resonancechina.com/2010/05/17/sns-in-china-cultural-secrets-of-success/' rel='bookmark' title='Permanent Link: SNS in China; cultural secrets of success.'>SNS in China; cultural secrets of success.</a> <small>From Techcrunch; China social media site analysis; business process distinctly different from the West. Taking cues from China’s massive internet base, as well as Chinese online culture, local players have not only dominated the China social web, but thrive and prosper. This gives us insight into how to interact with Chinese on the social web; looking at massive population, [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/05/12/china-social-media-stats-revisited/' rel='bookmark' title='Permanent Link: China Social Media Stats Revisited.'>China Social Media Stats Revisited.</a> <small>SmartBlog recently posted an article listing China’s social media stats. This was in response to a panel held by South by Southwest. Here’s a list of major stats; for more visit the previous links. Chinese social networking habits: 384 million Internet users in China, 75% of whom are under 34. 221 million bloggers. 222 million [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/07/06/nielsen-asia-pacific-social-media-report/' rel='bookmark' title='Permanent Link: Nielsen Asia Pacific Social Media Report.'>Nielsen Asia Pacific Social Media Report.</a> <small>Nielsen’s recent social media report release gives great insight into the region; but let’s focus on China specifically. Some of the key elements to note; of which we’ve discovered through our own campaigns; is that BBS’s dominate China social media, and this is where buzz campaigns and engagement are typically generated. Looking deeper; social gaming [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/05/11/china-social-media-usage-statistics/' rel='bookmark' title='Permanent Link: China Social Media Usage Statistics.'>China Social Media Usage Statistics.</a> <small>According to Forrester Research of Chinese Social Technographics, in China, social media adoption is huge, with 40% of Chinese online adults creating blogs, publishing web pages. 44% posting ratings of products and contributing to blogs, 71% reading blogs, watching video and reading customer ratings. A quick snapshot; local social network 51.com has over 120 million [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/09/01/surging-importance-of-social-media-in-china/' rel='bookmark' title='Permanent Link: The Buzziest Brands in China Social Media.'>The Buzziest Brands in China Social Media.</a> <small>Picked up from Edelman‘s China Digital Brand Index: During the period of 2010 FIFA World Cup which has helped drive a record of amount of social media traffic, Samsung worked with 3 major portals including Sina, Sohu and Tudou.com to launch social ads and initiate online competitions. As a result, Samsung became the buzziest brand [...]...</small></li> </ol><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/resonancechina?a=NoeKOCMMmsM:i-wahDmEhis:yIl2AUoC8zA"></img></a> <a href="http://feeds.feedburner.com/~ff/resonancechina?a=NoeKOCMMmsM:i-wahDmEhis:-BTjWOF_DHI"></img></a> </div> </article> <article> <h1>Introductions to China’s Popular Search Engines.</h1> Today we are going to talk about the most popular search engines in China. Before we start, let’s see something about SEO which matters a lot in China internet marketing. A quick definition of SEO: Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in [...] Related posts:<ol><li><a href='http://www.resonancechina.com/2010/05/12/china-social-media-stats-revisited/' rel='bookmark' title='Permanent Link: China Social Media Stats Revisited.'>China Social Media Stats Revisited.</a> <small>SmartBlog recently posted an article listing China’s social media stats. This was in response to a panel held by South by Southwest. Here’s a list of major stats; for more visit the previous links. Chinese social networking habits: 384 million Internet users in China, 75% of whom are under 34. 221 million bloggers. 222 million [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/07/23/chinese-netizens-create-50-7-of-total-internet-content/' rel='bookmark' title='Permanent Link: Chinese Netizens Create 50.7% of Total Internet Content.'>Chinese Netizens Create 50.7% of Total Internet Content.</a> <small>From China Daily: For the first time in history, Chinese Internet users have produced more content than professional websites. Hu Yanping, of the Data Center of China Internet (DCCI), said the era of Web 2.0 has officially overtaken Web 1.0 as the amount of content generated by personal users on blogs, online forums, social networking sites [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/06/01/dcci-comsenz-issue-china-sns-report/' rel='bookmark' title='Permanent Link: DCCI, Comsenz Issue China SNS Report.'>DCCI, Comsenz Issue China SNS Report.</a> <small>Source: Marbridge Consulting. The Data Center of the China Internet (DCCI) and Chinese social platform and service provider Comsenz have jointly released the 2010 China Social Network Service Report. According to the report, 71.8% of social network service (SNS) users reported using large-scale SNS (such as Renren, Kaixin001) on a regular basis, while 27.9% reported [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/05/24/china-digital-social-expression/' rel='bookmark' title='Permanent Link: China digital social expression.'>China digital social expression.</a> <small>The drive to express online is a central motivation for the Chinese. Due to China’s strong censorship and control of traditional media, the internet becomes a major destination to receive balanced views, see how others think and react to events, and share and express one’s individuality. The above stats from BCG show how social China’s [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/05/10/power-of-word-of-mouth-in-china/' rel='bookmark' title='Permanent Link: The power of word of mouth in China.'>The power of word of mouth in China.</a> <small>The Harvard Business Review wrote an excellent article recently on the power of word of mouth in China’s digital space. Citing examples such as McDonald’s recent McSpicy Chicken Wings campaign, leveraging the woes of competitor KFC’s botched social media efforts. Interesting stats include: 60% of Chinese seek friend referrals when purchasing products, vs their Western counterparts 38%. The [...]...</small></li> </ol><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/resonancechina?a=ztG7NEzzqeM:i-YC53N5Kvg:yIl2AUoC8zA"></img></a> <a href="http://feeds.feedburner.com/~ff/resonancechina?a=ztG7NEzzqeM:i-YC53N5Kvg:-BTjWOF_DHI"></img></a> </div> </article> <article> <h1>Engaging China’s Netizens; Activity + Reward.</h1> From CIC, China’s netizen’s preferred activities online. We see a distinct preference for Entertainment driven activities, followed by events and lottery. China’s social environment, both online and offline push emphasis for low-cost methods of interaction on the web, be it social or entertainment driven. This leads us to rewards for interaction. China’s netizens tend to be practical, [...] Related posts:<ol><li><a href='http://www.resonancechina.com/2010/06/16/chinese-internet-activity-by-income-level/' rel='bookmark' title='Permanent Link: Chinese Internet Activity by Income Level.'>Chinese Internet Activity by Income Level.</a> <small>From Synovate China Media Atlas; how different income levels interact online. Higher income level netizens lead interaction across China’s web. This is quite interesting; as targeting the more intelligent, higher income Chinese requires digital engagement, whereas lower income, lower tiered Chinese are better targeted via television and mobile....</small></li> <li><a href='http://www.resonancechina.com/2010/09/02/motivations-for-being-on-line-of-chinas-netizens/' rel='bookmark' title='Permanent Link: 13 Top Social Media Activities of Chinese Netizens.'>13 Top Social Media Activities of Chinese Netizens.</a> <small>A graph from Frands Report from OgilvyOne Worldwide: It is obvious that China’s netizens spend a lot of time and energy on the aquisition of information. The second is to communicate with friends and search for news. The graph above gives an excellent view of China netizen social media activities....</small></li> <li><a href='http://www.resonancechina.com/2010/06/24/rich-chinese-netizens-believe-baidu-over-their-families/' rel='bookmark' title='Permanent Link: Rich Chinese Netizens Believe Baidu over their Families.'>Rich Chinese Netizens Believe Baidu over their Families.</a> <small>From Synovate China Media Atlas; activities after online communication. Once communication occurs through online channels, Chinese will tend to search the web first; alluding to the importance of word-of-mouth and presence across a great number of Chinese websites to create positive impression and suitable information to information seekers....</small></li> <li><a href='http://www.resonancechina.com/2010/05/24/china-digital-social-expression/' rel='bookmark' title='Permanent Link: China digital social expression.'>China digital social expression.</a> <small>The drive to express online is a central motivation for the Chinese. Due to China’s strong censorship and control of traditional media, the internet becomes a major destination to receive balanced views, see how others think and react to events, and share and express one’s individuality. The above stats from BCG show how social China’s [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/05/20/chinese-internet-habits/' rel='bookmark' title='Permanent Link: Chinese Internet Habits vs. the US.'>Chinese Internet Habits vs. the US.</a> <small>It’s important to understand the difference between Chinese internet habits and those of the West, especially for brands entering China. The chart below, by BCG, shows several key consumption differences between China and the US; differences that lead to completely new strategies to connect with Chinese audiences. Key elements here are the greater emphasis on [...]...</small></li> </ol><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/resonancechina?a=tpAVyUr8BhQ:pRPI6XZF-MQ:yIl2AUoC8zA"></img></a> <a href="http://feeds.feedburner.com/~ff/resonancechina?a=tpAVyUr8BhQ:pRPI6XZF-MQ:-BTjWOF_DHI"></img></a> </div> </article> <article> <h1>Top Activities of Chinese Netizens; based on Income Level.</h1> From Synovate China Media Atlas; Chinese activity by income levels. Upper income leveled Chinese lead digital engagement; with top information searched being financial this gives insight into China’s psychographic priorities. Related posts:Chinese Internet Activity by Income Level. From Synovate China Media Atlas; how different income levels interact online. Higher income level netizens lead interaction across China’s web. This is [...] Related posts:<ol><li><a href='http://www.resonancechina.com/2010/06/16/chinese-internet-activity-by-income-level/' rel='bookmark' title='Permanent Link: Chinese Internet Activity by Income Level.'>Chinese Internet Activity by Income Level.</a> <small>From Synovate China Media Atlas; how different income levels interact online. Higher income level netizens lead interaction across China’s web. This is quite interesting; as targeting the more intelligent, higher income Chinese requires digital engagement, whereas lower income, lower tiered Chinese are better targeted via television and mobile....</small></li> <li><a href='http://www.resonancechina.com/2010/09/02/motivations-for-being-on-line-of-chinas-netizens/' rel='bookmark' title='Permanent Link: 13 Top Social Media Activities of Chinese Netizens.'>13 Top Social Media Activities of Chinese Netizens.</a> <small>A graph from Frands Report from OgilvyOne Worldwide: It is obvious that China’s netizens spend a lot of time and energy on the aquisition of information. The second is to communicate with friends and search for news. The graph above gives an excellent view of China netizen social media activities....</small></li> <li><a href='http://www.resonancechina.com/2010/06/24/rich-chinese-netizens-believe-baidu-over-their-families/' rel='bookmark' title='Permanent Link: Rich Chinese Netizens Believe Baidu over their Families.'>Rich Chinese Netizens Believe Baidu over their Families.</a> <small>From Synovate China Media Atlas; activities after online communication. Once communication occurs through online channels, Chinese will tend to search the web first; alluding to the importance of word-of-mouth and presence across a great number of Chinese websites to create positive impression and suitable information to information seekers....</small></li> <li><a href='http://www.resonancechina.com/2010/06/18/china-social-media-usage-by-income-level/' rel='bookmark' title='Permanent Link: China Social Media Usage by Income Level.'>China Social Media Usage by Income Level.</a> <small>From Synovate China Media Atlas; social media usage of China’s netizens. Chinese tend to spend more time meeting new people than maintaing current relationships. Higher income’d netizens tend to be the most social; and have access to digital tools in which to be social with....</small></li> <li><a href='http://www.resonancechina.com/2010/06/14/chinas-top-digital-portals-by-city-tier/' rel='bookmark' title='Permanent Link: China’s Top Digital Portals by City Tier.'>China’s Top Digital Portals by City Tier.</a> <small>From Synovate China Media Atlas; measurement of China’s top portal popularity by city tiers. Tier1 and Tier3 cities lead the pack in internet usage across China’s major portals....</small></li> </ol><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/resonancechina?a=pAy6_OHTyS4:aPbpB00mPyQ:yIl2AUoC8zA"></img></a> <a href="http://feeds.feedburner.com/~ff/resonancechina?a=pAy6_OHTyS4:aPbpB00mPyQ:-BTjWOF_DHI"></img></a> </div> </article> <article> <h1>Chinese Netizens Create 50.7% of Total Internet Content.</h1> From China Daily: For the first time in history, Chinese Internet users have produced more content than professional websites. Hu Yanping, of the Data Center of China Internet (DCCI), said the era of Web 2.0 has officially overtaken Web 1.0 as the amount of content generated by personal users on blogs, online forums, social networking sites [...] Related posts:<ol><li><a href='http://www.resonancechina.com/2010/05/20/chinese-internet-habits/' rel='bookmark' title='Permanent Link: Chinese Internet Habits vs. the US.'>Chinese Internet Habits vs. the US.</a> <small>It’s important to understand the difference between Chinese internet habits and those of the West, especially for brands entering China. The chart below, by BCG, shows several key consumption differences between China and the US; differences that lead to completely new strategies to connect with Chinese audiences. Key elements here are the greater emphasis on [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/06/07/major-professions-of-chinas-bloggers/' rel='bookmark' title='Permanent Link: Major professions of China’s bloggers.'>Major professions of China’s bloggers.</a> <small>Who are China’s influencers? The vast majority is students at 55% of all bloggers. However, in 2007, professional and technical personnel accounted for 17% of total bloggers. However, in 2009 this number has decreased to 7% of total bloggers; which shows: The number of bloggers is increasing Other professions are adopting blogging as a communication [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/06/01/dcci-comsenz-issue-china-sns-report/' rel='bookmark' title='Permanent Link: DCCI, Comsenz Issue China SNS Report.'>DCCI, Comsenz Issue China SNS Report.</a> <small>Source: Marbridge Consulting. The Data Center of the China Internet (DCCI) and Chinese social platform and service provider Comsenz have jointly released the 2010 China Social Network Service Report. According to the report, 71.8% of social network service (SNS) users reported using large-scale SNS (such as Renren, Kaixin001) on a regular basis, while 27.9% reported [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/07/22/rich-chinese-prefer-the-internet-vs-offline-channels/' rel='bookmark' title='Permanent Link: Rich Chinese Prefer the Internet vs. Offline Channels.'>Rich Chinese Prefer the Internet vs. Offline Channels.</a> <small>From Synovate China Media Atlas; channel preference of higher income’d Chinese. Higher income’d Chinese tend to prefer Internet channels vs. all other available channels. While outdoor and TV are strong, expect offline channels to lose ground to digital communication medium; primarily due to low-cost and easy access vs. other channels....</small></li> <li><a href='http://www.resonancechina.com/2010/06/16/chinese-internet-activity-by-income-level/' rel='bookmark' title='Permanent Link: Chinese Internet Activity by Income Level.'>Chinese Internet Activity by Income Level.</a> <small>From Synovate China Media Atlas; how different income levels interact online. Higher income level netizens lead interaction across China’s web. This is quite interesting; as targeting the more intelligent, higher income Chinese requires digital engagement, whereas lower income, lower tiered Chinese are better targeted via television and mobile....</small></li> </ol><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/resonancechina?a=OAbweVQD9t8:mpXnKr9XUJg:yIl2AUoC8zA"></img></a> <a href="http://feeds.feedburner.com/~ff/resonancechina?a=OAbweVQD9t8:mpXnKr9XUJg:-BTjWOF_DHI"></img></a> </div> </article> <article> <h1>Rich Chinese Prefer the Internet vs. Offline Channels.</h1> From Synovate China Media Atlas; channel preference of higher income’d Chinese. Higher income’d Chinese tend to prefer Internet channels vs. all other available channels. While outdoor and TV are strong, expect offline channels to lose ground to digital communication medium; primarily due to low-cost and easy access vs. other channels. Related posts:Rich Chinese Netizens Believe Baidu [...] Related posts:<ol><li><a href='http://www.resonancechina.com/2010/06/24/rich-chinese-netizens-believe-baidu-over-their-families/' rel='bookmark' title='Permanent Link: Rich Chinese Netizens Believe Baidu over their Families.'>Rich Chinese Netizens Believe Baidu over their Families.</a> <small>From Synovate China Media Atlas; activities after online communication. Once communication occurs through online channels, Chinese will tend to search the web first; alluding to the importance of word-of-mouth and presence across a great number of Chinese websites to create positive impression and suitable information to information seekers....</small></li> <li><a href='http://www.resonancechina.com/2010/06/16/chinese-internet-activity-by-income-level/' rel='bookmark' title='Permanent Link: Chinese Internet Activity by Income Level.'>Chinese Internet Activity by Income Level.</a> <small>From Synovate China Media Atlas; how different income levels interact online. Higher income level netizens lead interaction across China’s web. This is quite interesting; as targeting the more intelligent, higher income Chinese requires digital engagement, whereas lower income, lower tiered Chinese are better targeted via television and mobile....</small></li> <li><a href='http://www.resonancechina.com/2010/05/20/chinese-internet-habits/' rel='bookmark' title='Permanent Link: Chinese Internet Habits vs. the US.'>Chinese Internet Habits vs. the US.</a> <small>It’s important to understand the difference between Chinese internet habits and those of the West, especially for brands entering China. The chart below, by BCG, shows several key consumption differences between China and the US; differences that lead to completely new strategies to connect with Chinese audiences. Key elements here are the greater emphasis on [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/06/15/chinas-digital-preferences/' rel='bookmark' title='Permanent Link: China’s Digital Preferences.'>China’s Digital Preferences.</a> <small>From Synovate China Media Atlas; measurement of China’s top media channels. Clear preference for digital via internet and mobile. TV continues to hold on, but expect this to decrease as future generations split their time across engaging digital medium vs. passive TV entertainment....</small></li> <li><a href='http://www.resonancechina.com/2010/07/23/chinese-netizens-create-50-7-of-total-internet-content/' rel='bookmark' title='Permanent Link: Chinese Netizens Create 50.7% of Total Internet Content.'>Chinese Netizens Create 50.7% of Total Internet Content.</a> <small>From China Daily: For the first time in history, Chinese Internet users have produced more content than professional websites. Hu Yanping, of the Data Center of China Internet (DCCI), said the era of Web 2.0 has officially overtaken Web 1.0 as the amount of content generated by personal users on blogs, online forums, social networking sites [...]...</small></li> </ol><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/resonancechina?a=DvgVOeevXuk:UaoLqqfM6hY:yIl2AUoC8zA"></img></a> <a href="http://feeds.feedburner.com/~ff/resonancechina?a=DvgVOeevXuk:UaoLqqfM6hY:-BTjWOF_DHI"></img></a> </div> </article> <article> <h1>Prestige Brands Most Buzzed on RenRen & Qzone.</h1> Complied by L2, the below graph shows brand buzz on one of China’s most popular SNS sites RenRen.com (a Facebook clone) and Qzone. From this we get a pretty good idea of buzz in English and Chinese, but further, we get a sense of populations across these social network sites. You could almost see these [...] Related posts:<ol><li><a href='http://www.resonancechina.com/2010/05/12/china-social-media-stats-revisited/' rel='bookmark' title='Permanent Link: China Social Media Stats Revisited.'>China Social Media Stats Revisited.</a> <small>SmartBlog recently posted an article listing China’s social media stats. This was in response to a panel held by South by Southwest. Here’s a list of major stats; for more visit the previous links. Chinese social networking habits: 384 million Internet users in China, 75% of whom are under 34. 221 million bloggers. 222 million [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/06/01/dcci-comsenz-issue-china-sns-report/' rel='bookmark' title='Permanent Link: DCCI, Comsenz Issue China SNS Report.'>DCCI, Comsenz Issue China SNS Report.</a> <small>Source: Marbridge Consulting. The Data Center of the China Internet (DCCI) and Chinese social platform and service provider Comsenz have jointly released the 2010 China Social Network Service Report. According to the report, 71.8% of social network service (SNS) users reported using large-scale SNS (such as Renren, Kaixin001) on a regular basis, while 27.9% reported [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/07/15/how-smart-are-foreign-brands-in-china/' rel='bookmark' title='Permanent Link: How Smart Are Foreign Brands in China?'>How Smart Are Foreign Brands in China?</a> <small>A survey of China’s prestige brands by L2 reveals interesting findings. Amazing stats are 20% Brands focused on Chinese consumers that do not have a Chinese language website. While its understandable that ecommerce isn’t enabled for many sites due to issues spanning credit cards, trust purchasing online, as well as monster Taobao.com eating up about 75% of [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/06/02/60-top-chinese-cities-over-1m/' rel='bookmark' title='Permanent Link: 60 top Chinese cities over 1M.'>60 top Chinese cities over 1M.</a> <small>Great visual of China’s population by cities; via chinfographics....</small></li> <li><a href='http://www.resonancechina.com/2010/06/10/chinas-500-blogger-growth-2002-2009/' rel='bookmark' title='Permanent Link: China’s 500% Blogger Growth; 2002-2009.'>China’s 500% Blogger Growth; 2002-2009.</a> <small>The numbers of bloggers have been increasing for many years, but saw a huge jump in 2008. This is likely due to China’s internet hitting a critical point, combining social networks, with blog networks with portals, and politically charged events; allowing the great spread of knowledge and tools allowing blogging to propagate. 2009 sees a continued [...]...</small></li> </ol><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/resonancechina?a=TZKQB-U-P5w:fovHS9YDrMM:yIl2AUoC8zA"></img></a> <a href="http://feeds.feedburner.com/~ff/resonancechina?a=TZKQB-U-P5w:fovHS9YDrMM:-BTjWOF_DHI"></img></a> </div> </article> <article> <h1>How Smart Are Foreign Brands in China?</h1> A survey of China’s prestige brands by L2 reveals interesting findings. Amazing stats are 20% Brands focused on Chinese consumers that do not have a Chinese language website. While its understandable that ecommerce isn’t enabled for many sites due to issues spanning credit cards, trust purchasing online, as well as monster Taobao.com eating up about 75% of [...] Related posts:<ol><li><a href='http://www.resonancechina.com/2010/07/20/prestige-brands-most-buzzed-on-renren-qzone/' rel='bookmark' title='Permanent Link: Prestige Brands Most Buzzed on RenRen & Qzone.'>Prestige Brands Most Buzzed on RenRen & Qzone.</a> <small>Complied by L2, the below graph shows brand buzz on one of China’s most popular SNS sites RenRen.com (a Facebook clone) and Qzone. From this we get a pretty good idea of buzz in English and Chinese, but further, we get a sense of populations across these social network sites. You could almost see these [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/09/01/surging-importance-of-social-media-in-china/' rel='bookmark' title='Permanent Link: The Buzziest Brands in China Social Media.'>The Buzziest Brands in China Social Media.</a> <small>Picked up from Edelman‘s China Digital Brand Index: During the period of 2010 FIFA World Cup which has helped drive a record of amount of social media traffic, Samsung worked with 3 major portals including Sina, Sohu and Tudou.com to launch social ads and initiate online competitions. As a result, Samsung became the buzziest brand [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/07/01/chinas-luxury-market-840-million-potential-customers/' rel='bookmark' title='Permanent Link: China’s Luxury Market: 840 Million Potential Customers.'>China’s Luxury Market: 840 Million Potential Customers.</a> <small>According to research compiled by L2, China’s luxury market is about to explode. Interesting to note is the age groups of luxury buyers. China’s unique historical circumstances come into play, with 80% of luxury buyers under the age of 45. This makes luxury branding in China require a distinctly “young/modern” feel vs. the US and [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/05/11/social-networking-importance-in-china/' rel='bookmark' title='Permanent Link: Social Networking Importance in China.'>Social Networking Importance in China.</a> <small>McKinsey quarterly reports that in China, web services, blogs, social netowrking are teh most important web 2.0 technologies; with blogs and social networking coming in second and third respectively. The least important? Podcasts, interesting enough. This may be due to low bandwidth in China compared to other parts of the world. Related articles from around [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/06/30/sohu-china-portal-launches-groupon-clone/' rel='bookmark' title='Permanent Link: R3: Sohu China Portal Launches Groupon Clone.'>R3: Sohu China Portal Launches Groupon Clone.</a> <small>From R3 Beijing; source: QQ Sohu had just launched a group shopping site – tuan.sohu.com, which made Sohu the first portal site that joins the group buying competition in China. As reported, the site currently only offers single-product group shopping services in Beijing, which is very similar to other group shopping sites. The data showed [...]...</small></li> </ol><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/resonancechina?a=HPWxWGijjBA:xWaoscwXftk:yIl2AUoC8zA"></img></a> <a href="http://feeds.feedburner.com/~ff/resonancechina?a=HPWxWGijjBA:xWaoscwXftk:-BTjWOF_DHI"></img></a> </div> </article> <article> <h1>Day in the Digital Life: China’s Young Professionals.</h1> According to BCG, China’s young professionals are quite digitally connected; however, when we scan their days we see a distinct difference in the manner they regard digital tools. Key element is using digital primarily as a communication device; while younger teens and university students focus on social sharing, communication, MP3 downloads, etc – young professionals take a [...] Related posts:<ol><li><a href='http://www.resonancechina.com/2010/07/06/day-in-the-digital-life-chinas-teens/' rel='bookmark' title='Permanent Link: Day in the Digital Life: China’s Teens.'>Day in the Digital Life: China’s Teens.</a> <small>According to BCG, below is the day in the life of a typical Chinese teen, as it pertains to digital tools. As we can see from a quick glance, China’s youth are very connected digitally throughout their days. Another clear theme is schoolwork and study; China’s youth are in an ultra competitive environment, and success hinges [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/05/19/china-digital-statistics-2007-2015/' rel='bookmark' title='Permanent Link: China digital statistics, 2007-2015.'>China digital statistics, 2007-2015.</a> <small>Where is China’s digital space going, and where has it been? According to BCG In 2007, we’ve seen huge growth in the adoption of digital devices across tier 1-5 cities. However that’s not where the opportunity lies; predictions predict that China’s rural masses will form the backbone of the next wave of digital adoption. This [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/06/15/chinas-digital-preferences/' rel='bookmark' title='Permanent Link: China’s Digital Preferences.'>China’s Digital Preferences.</a> <small>From Synovate China Media Atlas; measurement of China’s top media channels. Clear preference for digital via internet and mobile. TV continues to hold on, but expect this to decrease as future generations split their time across engaging digital medium vs. passive TV entertainment....</small></li> <li><a href='http://www.resonancechina.com/2010/08/31/trust-in-media-channels-in-china/' rel='bookmark' title='Permanent Link: Trust in Social Media Channels in China.'>Trust in Social Media Channels in China.</a> <small>Adopted from ADMA Digital Marketing Yearbook 2010 Just as being conjectured before, WOMM (Word of Mouth Marketing) becomes the most important & effective approach for branding campaign in China, maybe also around the whole world....</small></li> <li><a href='http://www.resonancechina.com/2010/05/24/china-digital-social-expression/' rel='bookmark' title='Permanent Link: China digital social expression.'>China digital social expression.</a> <small>The drive to express online is a central motivation for the Chinese. Due to China’s strong censorship and control of traditional media, the internet becomes a major destination to receive balanced views, see how others think and react to events, and share and express one’s individuality. The above stats from BCG show how social China’s [...]...</small></li> </ol><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/resonancechina?a=InAoSHRvbhk:TH_bxlNhnz4:yIl2AUoC8zA"></img></a> <a href="http://feeds.feedburner.com/~ff/resonancechina?a=InAoSHRvbhk:TH_bxlNhnz4:-BTjWOF_DHI"></img></a> </div> </article> <article> <h1>How Social Media Affects Chinese Buying Decisions.</h1> From CIC, we can track the buying process Chinese netizens progress through before the buying decision is made. Tracking the decision process for purchasing a netbook, we can see how the initial inquiry arises, and how a Brand is selected from the buzz. Netizens value collective opinion first, and then look to popular advocates second to confirm [...] Related posts:<ol><li><a href='http://www.resonancechina.com/2010/06/22/chinese-netizen-reliance-on-internet-word-of-mouth/' rel='bookmark' title='Permanent Link: Chinese Netizen Reliance on Internet Word of Mouth.'>Chinese Netizen Reliance on Internet Word of Mouth.</a> <small>Before Chinese netizens purchase products, do they go online to check what others say? According to CIC they certainly do. Topping the list are mobile phones; followed closely by consumer electronics. Seeing as how mobile phones are owned by everyone (thereby more people searching/reviewing), as well as how China’s youth identify with their phones as close friends, it’s no [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/07/06/nielsen-asia-pacific-social-media-report/' rel='bookmark' title='Permanent Link: Nielsen Asia Pacific Social Media Report.'>Nielsen Asia Pacific Social Media Report.</a> <small>Nielsen’s recent social media report release gives great insight into the region; but let’s focus on China specifically. Some of the key elements to note; of which we’ve discovered through our own campaigns; is that BBS’s dominate China social media, and this is where buzz campaigns and engagement are typically generated. Looking deeper; social gaming [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/06/18/china-social-media-usage-by-income-level/' rel='bookmark' title='Permanent Link: China Social Media Usage by Income Level.'>China Social Media Usage by Income Level.</a> <small>From Synovate China Media Atlas; social media usage of China’s netizens. Chinese tend to spend more time meeting new people than maintaing current relationships. Higher income’d netizens tend to be the most social; and have access to digital tools in which to be social with....</small></li> <li><a href='http://www.resonancechina.com/2010/06/16/chinese-internet-activity-by-income-level/' rel='bookmark' title='Permanent Link: Chinese Internet Activity by Income Level.'>Chinese Internet Activity by Income Level.</a> <small>From Synovate China Media Atlas; how different income levels interact online. Higher income level netizens lead interaction across China’s web. This is quite interesting; as targeting the more intelligent, higher income Chinese requires digital engagement, whereas lower income, lower tiered Chinese are better targeted via television and mobile....</small></li> <li><a href='http://www.resonancechina.com/2010/06/29/which-social-platforms-do-chinese-prefer/' rel='bookmark' title='Permanent Link: Which Social Platforms Do Chinese Prefer?'>Which Social Platforms Do Chinese Prefer?</a> <small>How do Chinese netizens prefer to interact with Brands? According to CIC netizens prefer neutral 3rd party BBS (bulletin board systems) for brand information, rather than corporate owned digital assets. This makes sense; rather than looking for canned content; finding Brand information on BBS’s give a sense of authenticity and truthful opinion; consumers go to BBS to find real information [...]...</small></li> </ol><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/resonancechina?a=sxH8E655rEM:ptiDOhuHqxc:yIl2AUoC8zA"></img></a> <a href="http://feeds.feedburner.com/~ff/resonancechina?a=sxH8E655rEM:ptiDOhuHqxc:-BTjWOF_DHI"></img></a> </div> </article> <article> <h1>Nielsen Asia Pacific Social Media Report.</h1> Nielsen’s recent social media report release gives great insight into the region; but let’s focus on China specifically. Some of the key elements to note; of which we’ve discovered through our own campaigns; is that BBS’s dominate China social media, and this is where buzz campaigns and engagement are typically generated. Looking deeper; social gaming [...] Related posts:<ol><li><a href='http://www.resonancechina.com/2010/06/01/dcci-comsenz-issue-china-sns-report/' rel='bookmark' title='Permanent Link: DCCI, Comsenz Issue China SNS Report.'>DCCI, Comsenz Issue China SNS Report.</a> <small>Source: Marbridge Consulting. The Data Center of the China Internet (DCCI) and Chinese social platform and service provider Comsenz have jointly released the 2010 China Social Network Service Report. According to the report, 71.8% of social network service (SNS) users reported using large-scale SNS (such as Renren, Kaixin001) on a regular basis, while 27.9% reported [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/05/12/china-social-media-stats-revisited/' rel='bookmark' title='Permanent Link: China Social Media Stats Revisited.'>China Social Media Stats Revisited.</a> <small>SmartBlog recently posted an article listing China’s social media stats. This was in response to a panel held by South by Southwest. Here’s a list of major stats; for more visit the previous links. Chinese social networking habits: 384 million Internet users in China, 75% of whom are under 34. 221 million bloggers. 222 million [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/08/25/evolution-of-chinas-internet-community-architecture-1994-2010/' rel='bookmark' title='Permanent Link: Evolution of China Social Media (1994-2010).'>Evolution of China Social Media (1994-2010).</a> <small>Selected from Roland Berger and CIC Strategy Consultants’ Chinese Consumer Report 2010: China netizens prefer to share their reviews or experience through internet in recent years, and they have changed from discussing simple topics, to becoming active participants in all things digitally social. From discussing topics through BBS, to discussing their lives on IM, and expanding [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/07/08/749/' rel='bookmark' title='Permanent Link: How Social Media Affects Chinese Buying Decisions.'>How Social Media Affects Chinese Buying Decisions.</a> <small>From CIC, we can track the buying process Chinese netizens progress through before the buying decision is made. Tracking the decision process for purchasing a netbook, we can see how the initial inquiry arises, and how a Brand is selected from the buzz. Netizens value collective opinion first, and then look to popular advocates second to confirm [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/06/18/china-social-media-usage-by-income-level/' rel='bookmark' title='Permanent Link: China Social Media Usage by Income Level.'>China Social Media Usage by Income Level.</a> <small>From Synovate China Media Atlas; social media usage of China’s netizens. Chinese tend to spend more time meeting new people than maintaing current relationships. Higher income’d netizens tend to be the most social; and have access to digital tools in which to be social with....</small></li> </ol><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/resonancechina?a=z1LfVFXEhWo:4R_bqVVQKtQ:yIl2AUoC8zA"></img></a> <a href="http://feeds.feedburner.com/~ff/resonancechina?a=z1LfVFXEhWo:4R_bqVVQKtQ:-BTjWOF_DHI"></img></a> </div> </article> <article> <h1>Day in the Digital Life: China’s Teens.</h1> According to BCG, below is the day in the life of a typical Chinese teen, as it pertains to digital tools. As we can see from a quick glance, China’s youth are very connected digitally throughout their days. Another clear theme is schoolwork and study; China’s youth are in an ultra competitive environment, and success hinges [...] Related posts:<ol><li><a href='http://www.resonancechina.com/2010/07/13/day-in-the-digital-life-chinas-young-professionals/' rel='bookmark' title='Permanent Link: Day in the Digital Life: China’s Young Professionals.'>Day in the Digital Life: China’s Young Professionals.</a> <small>According to BCG, China’s young professionals are quite digitally connected; however, when we scan their days we see a distinct difference in the manner they regard digital tools. Key element is using digital primarily as a communication device; while younger teens and university students focus on social sharing, communication, MP3 downloads, etc – young professionals take a [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/05/19/china-digital-statistics-2007-2015/' rel='bookmark' title='Permanent Link: China digital statistics, 2007-2015.'>China digital statistics, 2007-2015.</a> <small>Where is China’s digital space going, and where has it been? According to BCG In 2007, we’ve seen huge growth in the adoption of digital devices across tier 1-5 cities. However that’s not where the opportunity lies; predictions predict that China’s rural masses will form the backbone of the next wave of digital adoption. This [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/05/24/china-digital-social-expression/' rel='bookmark' title='Permanent Link: China digital social expression.'>China digital social expression.</a> <small>The drive to express online is a central motivation for the Chinese. Due to China’s strong censorship and control of traditional media, the internet becomes a major destination to receive balanced views, see how others think and react to events, and share and express one’s individuality. The above stats from BCG show how social China’s [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/06/15/chinas-digital-preferences/' rel='bookmark' title='Permanent Link: China’s Digital Preferences.'>China’s Digital Preferences.</a> <small>From Synovate China Media Atlas; measurement of China’s top media channels. Clear preference for digital via internet and mobile. TV continues to hold on, but expect this to decrease as future generations split their time across engaging digital medium vs. passive TV entertainment....</small></li> <li><a href='http://www.resonancechina.com/2010/06/14/chinas-top-digital-portals-by-city-tier/' rel='bookmark' title='Permanent Link: China’s Top Digital Portals by City Tier.'>China’s Top Digital Portals by City Tier.</a> <small>From Synovate China Media Atlas; measurement of China’s top portal popularity by city tiers. Tier1 and Tier3 cities lead the pack in internet usage across China’s major portals....</small></li> </ol><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/resonancechina?a=fUls3lxjEvc:v40ETooA99A:yIl2AUoC8zA"></img></a> <a href="http://feeds.feedburner.com/~ff/resonancechina?a=fUls3lxjEvc:v40ETooA99A:-BTjWOF_DHI"></img></a> </div> </article> <article> <h1>China’s Luxury Market: 840 Million Potential Customers.</h1> According to research compiled by L2, China’s luxury market is about to explode. Interesting to note is the age groups of luxury buyers. China’s unique historical circumstances come into play, with 80% of luxury buyers under the age of 45. This makes luxury branding in China require a distinctly “young/modern” feel vs. the US and [...] Related posts:<ol><li><a href='http://www.resonancechina.com/2010/05/21/chinas-181-million-bloggers/' rel='bookmark' title='Permanent Link: China’s 181 million bloggers.'>China’s 181 million bloggers.</a> <small>Up to Jun.2009,China Blogger Scale has already reach to 181 million. The proportion of the Netizens with blogs is 53.8%. 截至 2009 年 6 月底，中国拥有个人博客/个人空间的网民用户规模已经达到 1.81亿人。...</small></li> <li><a href='http://www.resonancechina.com/2010/07/15/how-smart-are-foreign-brands-in-china/' rel='bookmark' title='Permanent Link: How Smart Are Foreign Brands in China?'>How Smart Are Foreign Brands in China?</a> <small>A survey of China’s prestige brands by L2 reveals interesting findings. Amazing stats are 20% Brands focused on Chinese consumers that do not have a Chinese language website. While its understandable that ecommerce isn’t enabled for many sites due to issues spanning credit cards, trust purchasing online, as well as monster Taobao.com eating up about 75% of [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/05/10/power-of-word-of-mouth-in-china/' rel='bookmark' title='Permanent Link: The power of word of mouth in China.'>The power of word of mouth in China.</a> <small>The Harvard Business Review wrote an excellent article recently on the power of word of mouth in China’s digital space. Citing examples such as McDonald’s recent McSpicy Chicken Wings campaign, leveraging the woes of competitor KFC’s botched social media efforts. Interesting stats include: 60% of Chinese seek friend referrals when purchasing products, vs their Western counterparts 38%. The [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/06/30/sohu-china-portal-launches-groupon-clone/' rel='bookmark' title='Permanent Link: R3: Sohu China Portal Launches Groupon Clone.'>R3: Sohu China Portal Launches Groupon Clone.</a> <small>From R3 Beijing; source: QQ Sohu had just launched a group shopping site – tuan.sohu.com, which made Sohu the first portal site that joins the group buying competition in China. As reported, the site currently only offers single-product group shopping services in Beijing, which is very similar to other group shopping sites. The data showed [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/05/24/china-digital-social-expression/' rel='bookmark' title='Permanent Link: China digital social expression.'>China digital social expression.</a> <small>The drive to express online is a central motivation for the Chinese. Due to China’s strong censorship and control of traditional media, the internet becomes a major destination to receive balanced views, see how others think and react to events, and share and express one’s individuality. The above stats from BCG show how social China’s [...]...</small></li> </ol><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/resonancechina?a=Cz001IV1EDg:NWp8xAUr2i0:yIl2AUoC8zA"></img></a> <a href="http://feeds.feedburner.com/~ff/resonancechina?a=Cz001IV1EDg:NWp8xAUr2i0:-BTjWOF_DHI"></img></a> </div> </article> <article> <h1>R3: Sohu China Portal Launches Groupon Clone.</h1> From R3 Beijing; source: QQ Sohu had just launched a group shopping site – tuan.sohu.com, which made Sohu the first portal site that joins the group buying competition in China. As reported, the site currently only offers single-product group shopping services in Beijing, which is very similar to other group shopping sites. The data showed [...] Related posts:<ol><li><a href='http://www.resonancechina.com/2010/05/31/population-beijing-vs-china/' rel='bookmark' title='Permanent Link: Population; Beijing vs. China.'>Population; Beijing vs. China.</a> <small>Great visual of population, Beijing vs. China; via chinfographics....</small></li> <li><a href='http://www.resonancechina.com/2010/07/23/chinese-netizens-create-50-7-of-total-internet-content/' rel='bookmark' title='Permanent Link: Chinese Netizens Create 50.7% of Total Internet Content.'>Chinese Netizens Create 50.7% of Total Internet Content.</a> <small>From China Daily: For the first time in history, Chinese Internet users have produced more content than professional websites. Hu Yanping, of the Data Center of China Internet (DCCI), said the era of Web 2.0 has officially overtaken Web 1.0 as the amount of content generated by personal users on blogs, online forums, social networking sites [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/07/15/how-smart-are-foreign-brands-in-china/' rel='bookmark' title='Permanent Link: How Smart Are Foreign Brands in China?'>How Smart Are Foreign Brands in China?</a> <small>A survey of China’s prestige brands by L2 reveals interesting findings. Amazing stats are 20% Brands focused on Chinese consumers that do not have a Chinese language website. While its understandable that ecommerce isn’t enabled for many sites due to issues spanning credit cards, trust purchasing online, as well as monster Taobao.com eating up about 75% of [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/05/19/china-digital-statistics-2007-2015/' rel='bookmark' title='Permanent Link: China digital statistics, 2007-2015.'>China digital statistics, 2007-2015.</a> <small>Where is China’s digital space going, and where has it been? According to BCG In 2007, we’ve seen huge growth in the adoption of digital devices across tier 1-5 cities. However that’s not where the opportunity lies; predictions predict that China’s rural masses will form the backbone of the next wave of digital adoption. This [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/06/02/60-top-chinese-cities-over-1m/' rel='bookmark' title='Permanent Link: 60 top Chinese cities over 1M.'>60 top Chinese cities over 1M.</a> <small>Great visual of China’s population by cities; via chinfographics....</small></li> </ol><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/resonancechina?a=wUVAjNhJjN0:A_PMtHUvHHs:yIl2AUoC8zA"></img></a> <a href="http://feeds.feedburner.com/~ff/resonancechina?a=wUVAjNhJjN0:A_PMtHUvHHs:-BTjWOF_DHI"></img></a> </div> </article> <article> <h1>R3: Budweiser Kicks off 2010 FIFA World Cup “Bud Babe Call” China Digital Campaign.</h1> Budweiser partners with wwwins Isobar to launch a 2010 FIFA World Cup ‘Bud Babe Call’ campaign for Anheuser-Busch InBev, using state-of-the-art interactive voice response (IVR) technology. Launching at midnight on June 10th for the duration of the 2010 World Cup, the campaign marks the first time IVR is introduced into China. The Budweiser Soccer Babe [...] Related posts:<ol><li><a href='http://www.resonancechina.com/2010/09/01/surging-importance-of-social-media-in-china/' rel='bookmark' title='Permanent Link: The Buzziest Brands in China Social Media.'>The Buzziest Brands in China Social Media.</a> <small>Picked up from Edelman‘s China Digital Brand Index: During the period of 2010 FIFA World Cup which has helped drive a record of amount of social media traffic, Samsung worked with 3 major portals including Sina, Sohu and Tudou.com to launch social ads and initiate online competitions. As a result, Samsung became the buzziest brand [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/08/25/evolution-of-chinas-internet-community-architecture-1994-2010/' rel='bookmark' title='Permanent Link: Evolution of China Social Media (1994-2010).'>Evolution of China Social Media (1994-2010).</a> <small>Selected from Roland Berger and CIC Strategy Consultants’ Chinese Consumer Report 2010: China netizens prefer to share their reviews or experience through internet in recent years, and they have changed from discussing simple topics, to becoming active participants in all things digitally social. From discussing topics through BBS, to discussing their lives on IM, and expanding [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/05/24/china-digital-social-expression/' rel='bookmark' title='Permanent Link: China digital social expression.'>China digital social expression.</a> <small>The drive to express online is a central motivation for the Chinese. Due to China’s strong censorship and control of traditional media, the internet becomes a major destination to receive balanced views, see how others think and react to events, and share and express one’s individuality. The above stats from BCG show how social China’s [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/05/19/china-digital-statistics-2007-2015/' rel='bookmark' title='Permanent Link: China digital statistics, 2007-2015.'>China digital statistics, 2007-2015.</a> <small>Where is China’s digital space going, and where has it been? According to BCG In 2007, we’ve seen huge growth in the adoption of digital devices across tier 1-5 cities. However that’s not where the opportunity lies; predictions predict that China’s rural masses will form the backbone of the next wave of digital adoption. This [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/08/31/trust-in-media-channels-in-china/' rel='bookmark' title='Permanent Link: Trust in Social Media Channels in China.'>Trust in Social Media Channels in China.</a> <small>Adopted from ADMA Digital Marketing Yearbook 2010 Just as being conjectured before, WOMM (Word of Mouth Marketing) becomes the most important & effective approach for branding campaign in China, maybe also around the whole world....</small></li> </ol><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/resonancechina?a=zhsA9-IhICI:Pjju6GCwVpk:yIl2AUoC8zA"></img></a> <a href="http://feeds.feedburner.com/~ff/resonancechina?a=zhsA9-IhICI:Pjju6GCwVpk:-BTjWOF_DHI"></img></a> </div> </article> <article> <h1>Which Social Platforms Do Chinese Prefer?</h1> How do Chinese netizens prefer to interact with Brands? According to CIC netizens prefer neutral 3rd party BBS (bulletin board systems) for brand information, rather than corporate owned digital assets. This makes sense; rather than looking for canned content; finding Brand information on BBS’s give a sense of authenticity and truthful opinion; consumers go to BBS to find real information [...] Related posts:<ol><li><a href='http://www.resonancechina.com/2010/07/08/749/' rel='bookmark' title='Permanent Link: How Social Media Affects Chinese Buying Decisions.'>How Social Media Affects Chinese Buying Decisions.</a> <small>From CIC, we can track the buying process Chinese netizens progress through before the buying decision is made. Tracking the decision process for purchasing a netbook, we can see how the initial inquiry arises, and how a Brand is selected from the buzz. Netizens value collective opinion first, and then look to popular advocates second to confirm [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/07/06/nielsen-asia-pacific-social-media-report/' rel='bookmark' title='Permanent Link: Nielsen Asia Pacific Social Media Report.'>Nielsen Asia Pacific Social Media Report.</a> <small>Nielsen’s recent social media report release gives great insight into the region; but let’s focus on China specifically. Some of the key elements to note; of which we’ve discovered through our own campaigns; is that BBS’s dominate China social media, and this is where buzz campaigns and engagement are typically generated. Looking deeper; social gaming [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/07/22/rich-chinese-prefer-the-internet-vs-offline-channels/' rel='bookmark' title='Permanent Link: Rich Chinese Prefer the Internet vs. Offline Channels.'>Rich Chinese Prefer the Internet vs. Offline Channels.</a> <small>From Synovate China Media Atlas; channel preference of higher income’d Chinese. Higher income’d Chinese tend to prefer Internet channels vs. all other available channels. While outdoor and TV are strong, expect offline channels to lose ground to digital communication medium; primarily due to low-cost and easy access vs. other channels....</small></li> <li><a href='http://www.resonancechina.com/2010/09/02/motivations-for-being-on-line-of-chinas-netizens/' rel='bookmark' title='Permanent Link: 13 Top Social Media Activities of Chinese Netizens.'>13 Top Social Media Activities of Chinese Netizens.</a> <small>A graph from Frands Report from OgilvyOne Worldwide: It is obvious that China’s netizens spend a lot of time and energy on the aquisition of information. The second is to communicate with friends and search for news. The graph above gives an excellent view of China netizen social media activities....</small></li> <li><a href='http://www.resonancechina.com/2010/06/22/chinese-netizen-reliance-on-internet-word-of-mouth/' rel='bookmark' title='Permanent Link: Chinese Netizen Reliance on Internet Word of Mouth.'>Chinese Netizen Reliance on Internet Word of Mouth.</a> <small>Before Chinese netizens purchase products, do they go online to check what others say? According to CIC they certainly do. Topping the list are mobile phones; followed closely by consumer electronics. Seeing as how mobile phones are owned by everyone (thereby more people searching/reviewing), as well as how China’s youth identify with their phones as close friends, it’s no [...]...</small></li> </ol><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/resonancechina?a=7V4dZwWKv60:YUAOEoDfqoQ:yIl2AUoC8zA"></img></a> <a href="http://feeds.feedburner.com/~ff/resonancechina?a=7V4dZwWKv60:YUAOEoDfqoQ:-BTjWOF_DHI"></img></a> </div> </article> <article> <h1>Rich Chinese Netizens Believe Baidu over their Families.</h1> From Synovate China Media Atlas; activities after online communication. Once communication occurs through online channels, Chinese will tend to search the web first; alluding to the importance of word-of-mouth and presence across a great number of Chinese websites to create positive impression and suitable information to information seekers. Related posts:Rich Chinese Prefer the Internet vs. Offline Channels. From Synovate China Media [...] Related posts:<ol><li><a href='http://www.resonancechina.com/2010/07/22/rich-chinese-prefer-the-internet-vs-offline-channels/' rel='bookmark' title='Permanent Link: Rich Chinese Prefer the Internet vs. Offline Channels.'>Rich Chinese Prefer the Internet vs. Offline Channels.</a> <small>From Synovate China Media Atlas; channel preference of higher income’d Chinese. Higher income’d Chinese tend to prefer Internet channels vs. all other available channels. While outdoor and TV are strong, expect offline channels to lose ground to digital communication medium; primarily due to low-cost and easy access vs. other channels....</small></li> <li><a href='http://www.resonancechina.com/2010/07/27/top-activities-of-chinese-netizens-based-on-income-level/' rel='bookmark' title='Permanent Link: Top Activities of Chinese Netizens; based on Income Level.'>Top Activities of Chinese Netizens; based on Income Level.</a> <small>From Synovate China Media Atlas; Chinese activity by income levels. Upper income leveled Chinese lead digital engagement; with top information searched being financial this gives insight into China’s psychographic priorities....</small></li> <li><a href='http://www.resonancechina.com/2010/07/23/chinese-netizens-create-50-7-of-total-internet-content/' rel='bookmark' title='Permanent Link: Chinese Netizens Create 50.7% of Total Internet Content.'>Chinese Netizens Create 50.7% of Total Internet Content.</a> <small>From China Daily: For the first time in history, Chinese Internet users have produced more content than professional websites. Hu Yanping, of the Data Center of China Internet (DCCI), said the era of Web 2.0 has officially overtaken Web 1.0 as the amount of content generated by personal users on blogs, online forums, social networking sites [...]...</small></li> <li><a href='http://www.resonancechina.com/2010/06/16/chinese-internet-activity-by-income-level/' rel='bookmark' title='Permanent Link: Chinese Internet Activity by Income Level.'>Chinese Internet Activity by Income Level.</a> <small>From Synovate China Media Atlas; how different income levels interact online. Higher income level netizens lead interaction across China’s web. This is quite interesting; as targeting the more intelligent, higher income Chinese requires digital engagement, whereas lower income, lower tiered Chinese are better targeted via television and mobile....</small></li> <li><a href='http://www.resonancechina.com/2010/09/02/motivations-for-being-on-line-of-chinas-netizens/' rel='bookmark' title='Permanent Link: 13 Top Social Media Activities of Chinese Netizens.'>13 Top Social Media Activities of Chinese Netizens.</a> <small>A graph from Frands Report from OgilvyOne Worldwide: It is obvious that China’s netizens spend a lot of time and energy on the aquisition of information. The second is to communicate with friends and search for news. The graph above gives an excellent view of China netizen social media activities....</small></li> </ol><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/resonancechina?a=3af9a-mLJMM:oF0_GjdWIWY:yIl2AUoC8zA"></img></a> <a href="http://feeds.feedburner.com/~ff/resonancechina?a=3af9a-mLJMM:oF0_GjdWIWY:-BTjWOF_DHI"></img></a> </div> </article> </main></body></html>