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                  <span>IBM iX is your global experience design partner within IBM Consulting</span>

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                    <span>We take a design-led, data-driven approach to experience transformation</span>

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      Learn how to personalize at scale
      
    
        

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      Optimize marketing with Adobe
      
    
        

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                  <span>02</span>Benefits</a>
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                  <span>04</span>Capabilities</a>
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                  <span>05</span>Resources</a>
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                  <span>06</span>IBM Garage</a>
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                    <p>IBM and Adobe are partners in digital transformation, helping clients design and deliver more personal, memorable and secure experiences.</p>
      
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      Learn about the partnership
      
    
        

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          <span > Build your business, by design</span>

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                  <p>IBM iX® is your global experience design partner within IBM Consulting. Working at the intersection of business, design and technology, we help the world’s most influential companies create experiences, products and services that reinvent their relationships with customers and employees. With experience capabilities and partnerships spanning strategy, design, development and operations across a global network of 60 studios, our human-centered approach to business design helps accelerate innovation and transformation at scale.</p>
      
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  <section  role="article" about="/node/3136740" id="3136740" class="ibm-duo-band ibm-duo-module-3f ibm-duo-u--transparent-bleed ibm-background-white-core" data-bg-lazy-load>
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          <span > Benefits</span>

    </h2>
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      </div>

              <div class="ibm-grid-col-sm-4-4 ibm-grid-col-md-8-8 ibm-grid-col-lg-16-12">

                                
          <div class="ibm-grid-container ibm-duo-u--relative ibm-border-gray-30 ibm-duo-module-3f__row ibm-duo-module-3f__count-3" data-widget="setsameheight" data-always="true" data-items=".ibm-duo-card__heading">
            
              
              <div class="ibm-grid-col-sm-4-4 ibm-grid-col-md-8-4 ibm-grid-col-lg-16-5 ibm-grid-col-seamless ibm-duo-module-3f__item ibm-duo-u--border--bottom-1 ibm-border-gray-30 ani-reveal ani-fadeInUp">
                    

  








<div class="ibm-card ibm-duo-card ibm-duo-card-text ibm-card--noborder ibm-mb-0 ibm-duo-card--cta-no">
      <div class="ibm-grid-col-sm-4-3 ibm-grid-col-md-8-6 ibm-grid-col-lg-16-15 ibm-duo-card__title">
      <h3 class="bx--type-expressive-heading-04 ibm-mb-3 ibm-pb-0 ibm-duo-card__heading ibm-textcolor-gray-90 ani-reveal ani-fadeInUp">
            <span > Local resources, global scale</span>

      </h3>
    </div>
  
      <div class="ibm-grid-col-sm-4-4 ibm-grid-col-md-8-8 ibm-grid-col-lg-16-16 ibm-duo-card__asset">

                        <div class="ibm-mb-3 ibm-duo-card__icon ibm-duo-card__icon--md ani-reveal ani-fadeInUp">
                          

<img loading="lazy" src="//1.cms.s81c.com/sites/default/files/2022-09-27/global-scale-icon.svg" alt=""
        class=""
  />
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          </div>
  
      <div class="ibm-grid-col-sm-4-3 ibm-grid-col-md-8-6 ibm-grid-col-lg-16-15 ibm-duo-card__desc">
      <div class="bx--type-body-long-02 ibm-mb-0 ibm-textcolor-gray-70 ani-reveal ani-fadeInUp ibm-duo-u--body">
                    <p>One of the largest experience design practices in the world, with nearly 60 design studios and a global network of strategists, designers, developers, technologists and data architects, with deep industry and ISV expertise.</p>
      
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              <div class="ibm-grid-col-sm-4-4 ibm-grid-col-md-8-4 ibm-grid-col-lg-16-5 ibm-grid-col-seamless ibm-duo-module-3f__item ibm-duo-u--border--bottom-1 ibm-border-gray-30 ani-reveal ani-fadeInUp">
                    

  








<div class="ibm-card ibm-duo-card ibm-duo-card-text ibm-card--noborder ibm-mb-0 ibm-duo-card--cta-no">
      <div class="ibm-grid-col-sm-4-3 ibm-grid-col-md-8-6 ibm-grid-col-lg-16-15 ibm-duo-card__title">
      <h3 class="bx--type-expressive-heading-04 ibm-mb-3 ibm-pb-0 ibm-duo-card__heading ibm-textcolor-gray-90 ani-reveal ani-fadeInUp">
            <span > End-to-end capabilities</span>

      </h3>
    </div>
  
      <div class="ibm-grid-col-sm-4-4 ibm-grid-col-md-8-8 ibm-grid-col-lg-16-16 ibm-duo-card__asset">

                        <div class="ibm-mb-3 ibm-duo-card__icon ibm-duo-card__icon--md ani-reveal ani-fadeInUp">
                          

<img loading="lazy" src="//1.cms.s81c.com/sites/default/files/2022-09-27/end-to-end-icon.svg" alt=""
        class=""
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      <div class="ibm-grid-col-sm-4-3 ibm-grid-col-md-8-6 ibm-grid-col-lg-16-15 ibm-duo-card__desc">
      <div class="bx--type-body-long-02 ibm-mb-0 ibm-textcolor-gray-70 ani-reveal ani-fadeInUp ibm-duo-u--body">
                    <p>As part of IBM, we offer true end-to-end capabilities at scale, from experience strategy to the design, delivery and optimization of employee and customer experiences — harnessing the data, tools and technologies that make them possible.</p>
      
      </div>
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              <div class="ibm-grid-col-sm-4-4 ibm-grid-col-md-8-4 ibm-grid-col-lg-16-5 ibm-grid-col-seamless ibm-duo-module-3f__item ibm-duo-u--border--bottom-1 ibm-border-gray-30 ani-reveal ani-fadeInUp">
                    

  








<div class="ibm-card ibm-duo-card ibm-duo-card-text ibm-card--noborder ibm-mb-0 ibm-duo-card--cta-no">
      <div class="ibm-grid-col-sm-4-3 ibm-grid-col-md-8-6 ibm-grid-col-lg-16-15 ibm-duo-card__title">
      <h3 class="bx--type-expressive-heading-04 ibm-mb-3 ibm-pb-0 ibm-duo-card__heading ibm-textcolor-gray-90 ani-reveal ani-fadeInUp">
            <span > World-class strategic partnerships</span>

      </h3>
    </div>
  
      <div class="ibm-grid-col-sm-4-4 ibm-grid-col-md-8-8 ibm-grid-col-lg-16-16 ibm-duo-card__asset">

                        <div class="ibm-mb-3 ibm-duo-card__icon ibm-duo-card__icon--md ani-reveal ani-fadeInUp">
                          

<img loading="lazy" src="//1.cms.s81c.com/sites/default/files/2022-09-27/global-partnership-icon.svg" alt=""
        class=""
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      <div class="ibm-grid-col-sm-4-3 ibm-grid-col-md-8-6 ibm-grid-col-lg-16-15 ibm-duo-card__desc">
      <div class="bx--type-body-long-02 ibm-mb-0 ibm-textcolor-gray-70 ani-reveal ani-fadeInUp ibm-duo-u--body">
                    <p>We work with a diverse ecosystem of partners to create value and differentiation through exceptional employee and customer experiences.</p>
      
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  </div>


                </div>
                        <div class=" ibm-duo-u--border--hide-last-1 ibm-background-white-core"></div>
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          </div>
  </section>

              





  <section  role="article" about="/node/3137484" id="3137484" class="ibm-duo-band ibm-duo-module-8b ibm-duo-u--pt-4 ibm-duo-u--pb-2 ibm-background-cool-gray-10" data-bg-lazy-load>
    <div class="ibm-grid-container ibm-duo-module-8b__container">
      <div class="ibm-grid-col-sm-4-4 ibm-grid-col-md-8-4 ibm-grid-col-lg-16-4">
        

  <div class="ibm-duo-heading__headline ibm-grid-col-sm-4-4 ibm-grid-col-md-8-6 ibm-grid-col-lg-16-8 ibm-grid-col-seamless ibm-mb-3 ani-reveal ani-fadeInUp">
    <h2 class="bx--type-productive-heading-02 ibm-textcolor-gray-90 ibm-pb-0 ibm-mb-0">
          <span > Insights</span>

    </h2>
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              <div class="ibm-grid-col-sm-4-4 ibm-grid-col-md-8-8 ibm-grid-col-lg-16-12">
          <div class="ibm-grid-container ibm-duo-module-8b__grid" data-widget="setsameheight" data-always="true" data-items=".ibm-duo-card__desc">

                                        <div class="ibm-grid-col-sm-4-4 ibm-grid-col-md-8-8 ibm-grid-col-lg-16-16 ibm-mb-2 ibm-duo-module-8b__grid__item ibm-duo-module-8b__grid__item--lg ani-reveal ani-fadeInUp">
                                  






  
  
  
    


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    <a  target="_blank" href="https://www.ibm.com/consulting/resources/state-of-salesforce/" class="ibm-blocklink ibm-duo-card__link ibm-duo-u--link-icon--rtl ibm-background-white-core ibm-duo-card--hover-light">
        <div class="ibm-grid-container">

              <figure class="ibm-card__image ibm-duo-card__image ibm-grid-col-sm-4-4 ibm-grid-col-md-8-8 ibm-grid-col-lg-16-10 ibm-duo-u--ratio--one-one">
                      <div class="ibm-duo-card__image-bg" style="background-image:url('//1.cms.s81c.com/sites/default/files/2022-11-04/unlocking-the-next-wave-of-value-with-Salesforce.jpg')" role="img" aria-label="Person standing with open laptop next to seated person with laptop, surrounded by orange chairs, large monitor and window shades partially blocking cityscape view"></div>
          
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      <div class="ibm-duo-card__content-wrapper ibm-grid-col-sm-4-4 ibm-grid-col-md-8-8 ibm-grid-col-lg-16-6">
        <div class="ibm-card__content ibm-duo-card__content">
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                          <div class="ibm-grid-col-sm-4-4 ibm-grid-col-md-8-6 ibm-grid-col-lg-16-12 ibm-duo-card__heading">
                <h3 class="bx--type-expressive-heading-02 ibm-mb-2 ibm-textcolor-gray-90 ibm-pb-0">
                  Unlocking the next wave of value with Salesforce
                </h3>
              </div>
            
                          <div class="ibm-grid-col-sm-4-4 ibm-grid-col-md-8-6 ibm-grid-col-lg-16-14 ibm-duo-card__desc">
                <div class="ibm-card__subheading ibm-type-e ibm-mb-0 ibm-textcolor-gray-90 ibm-pb-0">
                              <p>The 11th annual The State of Salesforce<strong> </strong>identified four key trends that offer insights into how industry leaders are driving innovation and business value with Salesforce.</p>
      
                </div>
              </div>
                      </div>
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                  <div class="ibm-card__bottom ibm-duo-card__bottom">
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    <p class="ibm-duo-u--link-icon ibm-textcolor-blue-60">
    <span class="ibm-textcolor-blue-60">Read the report</span>
    
    
        

                      <svg focusable="false" class="ibm-duo-u--link-icon--arrow-right" preserveAspectRatio="xMidYMid meet" xmlns="http://www.w3.org/2000/svg" fill="currentColor" aria-hidden="true" aria-label="View this link" width="20" height="20" viewBox="0 0 20 20" slot="icon"><path d="M11.8 2.8L10.8 3.8 16.2 9.3 1 9.3 1 10.7 16.2 10.7 10.8 16.2 11.8 17.2 19 10z"></path></svg>
          
    
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    <a  target="_blank" href="https://www.ibm.com/thought-leadership/institute-business-value/report/business-design" class="ibm-blocklink ibm-duo-card__link ibm-duo-u--link-icon--rtl ibm-background-white-core ibm-duo-card--hover-light">
    
          <div class="ibm-card__image ibm-duo-card__image ibm-duo-u--ratio--one-one">
                  <div class="ibm-duo-card__image-bg" style="background-image:url('//1.cms.s81c.com/sites/default/files/2022-09-27/design-thinking.jpg')" role="img" aria-label="Large white board with handwritten and sticky notes in front of two other boards"></div>
        
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    <div class="ibm-card__content ibm-duo-card__content">
      <div class="ibm-grid-container ibm-pb-3">
                  <div class="ibm-grid-col-sm-4-4 ibm-grid-col-md-8-6 ibm-grid-col-lg-16-12 ibm-duo-card__heading">
            <h3 class="bx--type-body-short-02 ibm-mb-1 ibm-textcolor-gray-90 ibm-pb-0">
              Design thinking is not enough: the case for Business Design
            </h3>
          </div>
        
                  <div class="ibm-grid-col-sm-4-4 ibm-grid-col-md-8-6 ibm-grid-col-lg-16-14 ibm-duo-card__desc">
            <div class="ibm-card__subheading bx--type-expressive-heading-03 ibm-mb-2 ibm-textcolor-gray-90 ibm-pb-0">
                          <p>Organizations using Business Design are better set to manage market demands.</p>
      
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          <div class="ibm-card__bottom ibm-duo-card__bottom">
          <div class="ibm-grid-container">
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    <p class="ibm-duo-u--link-icon ibm-textcolor-blue-60">
    <span class="ibm-textcolor-blue-60">Explore the study</span>
    
    
        

                      <svg focusable="false" class="ibm-duo-u--link-icon--arrow-right" preserveAspectRatio="xMidYMid meet" xmlns="http://www.w3.org/2000/svg" fill="currentColor" aria-hidden="true" aria-label="View this link" width="20" height="20" viewBox="0 0 20 20" slot="icon"><path d="M11.8 2.8L10.8 3.8 16.2 9.3 1 9.3 1 10.7 16.2 10.7 10.8 16.2 11.8 17.2 19 10z"></path></svg>
          
    
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  </a>

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              <div class="ibm-grid-col-sm-4-4 ibm-grid-col-md-8-4 ibm-grid-col-lg-16-5 ibm-mb-2 ibm-duo-module-8b__grid__item ibm-duo-module-8b__grid__item--sm ani-reveal ani-fadeInUp">
                                  





  
  
  



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    <a  target="_blank" href="https://www.ibm.com/resources/guides/future-of-service-modernizing-service-operations/" class="ibm-blocklink ibm-duo-card__link ibm-duo-u--link-icon--rtl ibm-background-white-core ibm-duo-card--hover-light">
    
          <div class="ibm-card__image ibm-duo-card__image ibm-duo-u--ratio--one-one">
                  <div class="ibm-duo-card__image-bg" style="background-image:url('//1.cms.s81c.com/sites/default/files/2022-09-27/future-of-service-is-now.jpg')" role="img" aria-label="Worker in plaid shirt, yellow hardhat with ear protection around neck, holding a tablet in warehouse setting"></div>
        
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    <div class="ibm-card__content ibm-duo-card__content">
      <div class="ibm-grid-container ibm-pb-3">
                  <div class="ibm-grid-col-sm-4-4 ibm-grid-col-md-8-6 ibm-grid-col-lg-16-12 ibm-duo-card__heading">
            <h3 class="bx--type-body-short-02 ibm-mb-1 ibm-textcolor-gray-90 ibm-pb-0">
              The future of service is now
            </h3>
          </div>
        
                  <div class="ibm-grid-col-sm-4-4 ibm-grid-col-md-8-6 ibm-grid-col-lg-16-14 ibm-duo-card__desc">
            <div class="ibm-card__subheading bx--type-expressive-heading-03 ibm-mb-2 ibm-textcolor-gray-90 ibm-pb-0">
                          <p>Transform your contact center from a cost center into a value-generating revenue stream for sustained growth.</p>
      
            </div>
          </div>
              </div>
    </div>

          <div class="ibm-card__bottom ibm-duo-card__bottom">
          <div class="ibm-grid-container">
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    <p class="ibm-duo-u--link-icon ibm-textcolor-blue-60">
    <span class="ibm-textcolor-blue-60">Learn how</span>
    
    
        

                      <svg focusable="false" class="ibm-duo-u--link-icon--arrow-right" preserveAspectRatio="xMidYMid meet" xmlns="http://www.w3.org/2000/svg" fill="currentColor" aria-hidden="true" aria-label="View this link" width="20" height="20" viewBox="0 0 20 20" slot="icon"><path d="M11.8 2.8L10.8 3.8 16.2 9.3 1 9.3 1 10.7 16.2 10.7 10.8 16.2 11.8 17.2 19 10z"></path></svg>
          
    
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<div class="ibm-card ibm-duo-card ibm-duo-card--auto-height ibm-card--noborder ibm-mb-0">

  
        

        
  
  
  



    <a  target="_blank" href="https://idcdocserv.com/US47542221e_IBM" class="ibm-blocklink ibm-duo-card__link ibm-duo-u--link-icon--rtl ibm-background-white-core ibm-duo-card--hover-light">
    
          <div class="ibm-card__image ibm-duo-card__image ibm-duo-u--ratio--one-one">
                  <div class="ibm-duo-card__image-bg" style="background-image:url('//1.cms.s81c.com/sites/default/files/2022-09-27/adobe-consulting-services.jpg')" role="img" aria-label="Person working on laptop with wall of notes behind and large water bottle on the desk"></div>
        
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    <div class="ibm-card__content ibm-duo-card__content">
      <div class="ibm-grid-container ibm-pb-3">
                  <div class="ibm-grid-col-sm-4-4 ibm-grid-col-md-8-6 ibm-grid-col-lg-16-12 ibm-duo-card__heading">
            <h3 class="bx--type-body-short-02 ibm-mb-1 ibm-textcolor-gray-90 ibm-pb-0">
              A leader for Adobe Consulting Services
            </h3>
          </div>
        
                  <div class="ibm-grid-col-sm-4-4 ibm-grid-col-md-8-6 ibm-grid-col-lg-16-14 ibm-duo-card__desc">
            <div class="ibm-card__subheading bx--type-expressive-heading-03 ibm-mb-2 ibm-textcolor-gray-90 ibm-pb-0">
                          <p>IBM named a leader in the IDC MarketScape: 2022: Worldwide Adobe Experience Cloud Professional Services 2022 Vendor Assessment. </p>
      
            </div>
          </div>
              </div>
    </div>

          <div class="ibm-card__bottom ibm-duo-card__bottom">
          <div class="ibm-grid-container">
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    <p class="ibm-duo-u--link-icon ibm-textcolor-blue-60">
    <span class="ibm-textcolor-blue-60">Download the assessment (239 KB)</span>
    
    
        

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  </p>

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  </a>

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  </section>


              






  <section  role="article" about="/node/3136828" id="3136828" class="ibm-duo-band ibm-duo-module-10f ibm-duo-u--transparent-bleed ibm-background-white-core" data-bg-lazy-load>
    <div class="ibm-grid-container ibm-duo-u--relative">
      <span class="ibm-duo-band--horizontal-line ibm-duo-band--horizontal-line--100 ibm-border-gray-30 ani-reveal ani-fadeInUp"></span>

      <div class="ibm-grid-col-sm-4-4 ibm-grid-col-md-8-4 ibm-grid-col-lg-16-4 ibm-duo-u--pt-4">
        

  <div class="ibm-duo-heading__headline ibm-grid-col-sm-4-4 ibm-grid-col-md-8-6 ibm-grid-col-lg-16-8 ibm-grid-col-seamless ibm-mb-3 ani-reveal ani-fadeInUp">
    <h2 class="bx--type-productive-heading-02 ibm-textcolor-gray-90 ibm-pb-0 ibm-mb-0">
          <span > Capabilities</span>

    </h2>
  </div>


      </div>

              <div class="ibm-grid-col-sm-4-4 ibm-grid-col-md-8-8 ibm-grid-col-lg-16-12">

                                
          <div class="ibm-grid-container ibm-border-gray-30 ibm-duo-module-10f__row ibm-duo-module-10f__count-3" data-widget="setsameheight" data-always="true" data-items=".ibm-duo-card__heading">
            
              
              <div class="ibm-grid-col-sm-4-4 ibm-grid-col-md-8-4 ibm-grid-col-lg-16-5 ibm-grid-col-seamless ibm-duo-module-10f__item ibm-duo-u--border--bottom-1 ibm-border-gray-30 ani-reveal ani-fadeInUp">
                    

 








<div class="ibm-card ibm-duo-card ibm-duo-card-text ibm-card--noborder ibm-mb-0 ibm-duo-card--cta-yes">
      <div class="ibm-grid-col-sm-4-3 ibm-grid-col-md-8-6 ibm-grid-col-lg-16-15 ibm-duo-card__title">
      <h3 class="bx--type-expressive-heading-04 ibm-mb-3 ibm-pb-0 ibm-duo-card__heading ibm-textcolor-gray-90 ani-reveal ani-fadeInUp">
            <span > Customer experience transformation</span>

      </h3>
    </div>
  
  
      <div class="ibm-grid-col-sm-4-3 ibm-grid-col-md-8-6 ibm-grid-col-lg-16-15 ibm-duo-card__desc">
      <div class="bx--type-body-long-02 ibm-mb-0 ibm-textcolor-gray-70 ani-reveal ani-fadeInUp ibm-duo-u--body">
                    <p>We offer customer experience consulting and platform implementation spanning sales, service, marketing and commerce. We help clients define their strategy, choose the optimal platforms based on need, and accelerate time-to-value.</p>
      
      </div>
    </div>
  
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    <a  target="_self" href="/consulting/customer-experience" class="ibm-duo-u--link-icon ibm-textcolor-blue-60 ibm-duo-u--link-icon--rtl">
      <span>Our customer lifecycle transformation capabilities</span>
      
    
        

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      <h3 class="bx--type-expressive-heading-04 ibm-mb-3 ibm-pb-0 ibm-duo-card__heading ibm-textcolor-gray-90 ani-reveal ani-fadeInUp">
            <span > Employee experience transformation</span>

      </h3>
    </div>
  
  
      <div class="ibm-grid-col-sm-4-3 ibm-grid-col-md-8-6 ibm-grid-col-lg-16-15 ibm-duo-card__desc">
      <div class="bx--type-body-long-02 ibm-mb-0 ibm-textcolor-gray-70 ani-reveal ani-fadeInUp ibm-duo-u--body">
                    <p>IBM Consulting helps design and deliver human-centered experiences to meet your ever-evolving employee needs with data-driven insights and intelligent workflows.</p>
      
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            <span > Product engineering and service design</span>

      </h3>
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                    <p>IBM helps companies build and deploy intelligent products and services that transform industries, drive loyalty and create new revenue streams.</p>
      
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    <a  target="_blank" href="https://www.dialexa.com/" class="ibm-duo-u--link-icon ibm-textcolor-blue-60 ibm-duo-u--link-icon--rtl">
      <span>Learn about our newest acquisition</span>
      
    
        

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  <section  role="article" about="/node/3137278" id="3137278" class="ibm-duo-band ibm-duo-module-1b ibm-duo-u--pt-4 ibm-duo-u--pb-4 ibm-background-white-core" data-bg-lazy-load>
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    <h2 class="bx--type-productive-heading-02 ibm-textcolor-gray-90 ibm-pb-0 ibm-mb-0">
          <span > Case studies</span>

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    <a  target="_blank" href="/case-studies/boots-uk-ibm-consulting" class="ibm-blocklink ibm-duo-card__link ibm-duo-u--link-icon--rtl ibm-background-cool-gray-10 ibm-duo-card--hover-light">
    
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<img loading="lazy" src="//1.cms.s81c.com/sites/default/files/2022-09-27/boots.jpg" alt="Closeup of hand holding mobile phone up to a retail scanner "
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            <h3 class="bx--type-productive-heading-02 ibm-type-semibold ibm-mb-1 ibm-textcolor-gray-90 ibm-pb-0">
                  <span > Boots</span>

            </h3>
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                  <div class="ibm-grid-col-sm-4-4 ibm-grid-col-md-8-6 ibm-grid-col-lg-16-14 ibm-duo-card__desc">
            <div class="ibm-card__subheading bx--type-body-short-02 ibm-mb-0 ibm-textcolor-gray-70 ibm-pb-0">
                          <p>Creating a digital commerce experience for Boots UK that builds on 173 years of innovation.</p>
      
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    <p class="ibm-duo-u--link-icon ibm-textcolor-blue-60">
    <span class="ibm-textcolor-blue-60">Read the case study</span>
    
    
        

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    <a  target="_blank" href="/case-studies/mol-group" class="ibm-blocklink ibm-duo-card__link ibm-duo-u--link-icon--rtl ibm-background-cool-gray-10 ibm-duo-card--hover-light">
    
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<img loading="lazy" src="//1.cms.s81c.com/sites/default/files/2022-09-27/mol-group.jpg" alt="Hand pointing to data graphs on tablet next to another pair of hands holding pen"
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            <h3 class="bx--type-productive-heading-02 ibm-type-semibold ibm-mb-1 ibm-textcolor-gray-90 ibm-pb-0">
                  <span > Mol Group</span>

            </h3>
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                  <div class="ibm-grid-col-sm-4-4 ibm-grid-col-md-8-6 ibm-grid-col-lg-16-14 ibm-duo-card__desc">
            <div class="ibm-card__subheading bx--type-body-short-02 ibm-mb-0 ibm-textcolor-gray-70 ibm-pb-0">
                          <p>Fueling revenue growth and loyalty with a new digital marketing platform.</p>
      
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    <p class="ibm-duo-u--link-icon ibm-textcolor-blue-60">
    <span class="ibm-textcolor-blue-60">Learn more</span>
    
    
        

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    <a  target="_blank" href="/case-studies/audi-uk" class="ibm-blocklink ibm-duo-card__link ibm-duo-u--link-icon--rtl ibm-background-cool-gray-10 ibm-duo-card--hover-light">
    
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<img loading="lazy" src="//1.cms.s81c.com/sites/default/files/2022-09-27/audi.jpg" alt="Two Audi cards on open track with mountains in background"
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            <h3 class="bx--type-productive-heading-02 ibm-type-semibold ibm-mb-1 ibm-textcolor-gray-90 ibm-pb-0">
                  <span > Audi</span>

            </h3>
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                          <p>Deepening drivers’ connection and loyalty to the brand with an elevated digital experience.</p>
      
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    <p class="ibm-duo-u--link-icon ibm-textcolor-blue-60">
    <span class="ibm-textcolor-blue-60">Explore the experience</span>
    
    
        

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    <a  target="_blank" href="/case-studies/uk-health-security-agency" class="ibm-blocklink ibm-duo-card__link ibm-duo-u--link-icon--rtl ibm-background-cool-gray-10 ibm-duo-card--hover-light">
    
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<img loading="lazy" src="//1.cms.s81c.com/sites/default/files/2022-09-27/uk-health-security-agency.jpg" alt="Person wearing blue surgical mask in crosswalk of busy street, talking on phone"
        class=""
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            <h3 class="bx--type-productive-heading-02 ibm-type-semibold ibm-mb-1 ibm-textcolor-gray-90 ibm-pb-0">
                  <span > UK Health Security Agency</span>

            </h3>
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                  <div class="ibm-grid-col-sm-4-4 ibm-grid-col-md-8-6 ibm-grid-col-lg-16-14 ibm-duo-card__desc">
            <div class="ibm-card__subheading bx--type-body-short-02 ibm-mb-0 ibm-textcolor-gray-70 ibm-pb-0">
                          <p>Creating a hyper-fast application delivery pipeline to support services critical to the UK’s response to the pandemic.</p>
      
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    <p class="ibm-duo-u--link-icon ibm-textcolor-blue-60">
    <span class="ibm-textcolor-blue-60">Read the case study</span>
    
    
        

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  <section  role="article" about="/node/3137526" id="3137526" class="ibm-duo-band ibm-duo-module-1b ibm-duo-u--pt-4 ibm-duo-u--pb-4 ibm-background-white-core" data-bg-lazy-load>
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          <span > Resources</span>

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    <a  target="_blank" href="https://www.ibm.com/blogs/services/2022/04/04/why-intelligent-commerce-is-the-future-of-business/" class="ibm-blocklink ibm-duo-card__link ibm-duo-u--link-icon--rtl ibm-background-cool-gray-10 ibm-duo-card--hover-light">
    
    
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            <h3 class="bx--type-productive-heading-02 ibm-type-semibold ibm-mb-1 ibm-textcolor-gray-90 ibm-pb-0">
                  <span > Why intelligent commerce is the future of business</span>

            </h3>
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                  <div class="ibm-grid-col-sm-4-4 ibm-grid-col-md-8-6 ibm-grid-col-lg-16-14 ibm-duo-card__desc">
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                          <p>Helping customers through their buyer journey and engaging, delighting and motivating them along the way requires the thoughtful, orchestrated execution of technology across your entire business.</p>
      
            </div>
          </div>
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    <p class="ibm-duo-u--link-icon ibm-textcolor-blue-60">
    <span class="ibm-textcolor-blue-60">Read the blog</span>
    
    
        

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                          <p>Investing in partner relationship management (PRM) strategies not only provides insights and collaboration at key inflection points in the sales process, it also creates access to end-customer market data.</p>
      
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                          <p>Organizations that elevate customer experience transformation to the status of a formal business priority reported 3x higher revenue than those that did not. </p>
      
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