Response Coach® Blog

Buying Stages Drive Content-to-Sales Marketing

Karen J. Marchetti, Response Coach — Tue, 27 Mar 2012 01:14:20 +0000

Have you mapped out the specific stages your prospects go through to become a customer? An understanding of your “Buying Stages” can help create a more strategic Content Strategy and Editorial Calendar, and a stronger plan … Continue reading →

What’s the role of your website: Are you smarter than an Internet Marketing student?

Karen J. Marchetti, Response Coach — Mon, 12 Mar 2012 19:37:01 +0000

On our Facebook page for Response FX, you’ll find our entertaining series: “Are you smarter than an Internet Marketing student?” (Submit your answer to see the current “votes” for each answer.) This week’s question: What’s the overall role of … Continue reading →

Content Marketing has Finally Killed the Old Advertising Model

Karen J. Marchetti, Response Coach — Tue, 06 Mar 2012 04:35:57 +0000

The Old “AIDA” Advertising Model is dead. It occurred to me as I mapped out a Content Strategy today. I was planning messaging for the next 4 months by Buyer Persona by stage in the Sales Process. And as … Continue reading →

Beyond the Customer Profile: Crafting Buyer Personas in 2012

Karen J. Marchetti, Response Coach — Tue, 14 Feb 2012 05:16:36 +0000

Have you built your “Buyer Personas”? They’re invaluable for creating more effective websites — and crafting your overall Content Strategy. If you’re looking for better marketing results in 2012 (and if Content Marketing might be involved), you need to … Continue reading →

12 Marketing Analytics to Track for 2012

Karen J. Marchetti, Response Coach — Thu, 29 Dec 2011 01:06:57 +0000

”On the TWELFTH Day of Planning, your boss will ask of you: 12 Analytics to Track . . .” We want conversions, positive growth, AND engagement. Here are the top track-able marketing analytics we’re paying attention to now . … Continue reading →

11 Copywriting Tips for Stronger Response

Karen J. Marchetti, Response Coach — Wed, 28 Dec 2011 00:05:38 +0000

Not sure how to evaluate copy on your website or in your email messages or direct mail packages? Whether you’re a copywriter yourself or someone who hires copywriters, you should know how to recognize good copy (as well as … Continue reading →

10 Content Marketing Strategies for 2012

Karen J. Marchetti, Response Coach — Tue, 27 Dec 2011 00:27:06 +0000

Do you have a plan for more effectively using Content on your website, blog, and social media pages in 2012? Consider these 10 Content Marketing Strategies to guide your 2012 planning: 1. Do you have Content tailored to each … Continue reading →

9 Social Media Marketing Keys for 2012 Success

Karen J. Marchetti, Response Coach — Fri, 23 Dec 2011 00:12:45 +0000

“On the NINTH Day of Planning, your boss will ask of you: NINE Social Media Keys . . .” 1. Focus your Social Media Marketing efforts on those sites where you can reach your audience. How do you discover how … Continue reading →

8 Adwords Pay Per Click Secrets: 12 Days of 2012 Planning

Karen J. Marchetti, Response Coach — Wed, 21 Dec 2011 20:29:48 +0000

“On the EIGHTH Day of Planning, your boss will ask of you: EIGHT Adwords PPC Secrets . . .” 1. Separate Campaigns for Search, Display, and Mobile Search, Display, and Mobile Campaigns each should be managed separately — as … Continue reading →

7 Email Guidelines for 2012 Response Marketing Planning

Karen J. Marchetti, Response Coach — Fri, 16 Dec 2011 20:09:52 +0000

“On the SEVENTH Day of Planning, your boss will ask of you: SEVEN Email Guidelines . .“ 1. Build Value into EVERY Email When you create every email, focus on: What will prospects or customers LEARN from this email What’s … Continue reading →