Restaurant Promotions

What’s Your Mobile Strategy? Don’t Get Left Behind!

CKeller — Wed, 19 Oct 2011 17:47:01 +0000

Recent stories from around the web highlighting that the time for creating your mobile strategy is now! 3 strategies for brands to create SMS campaigns – Mobile Marketer – Columns Deepali Tamhane is director of product management for campaign applications at Responsys All signs in the market and among consumers say that mobile has finally...

Measure Your Results, Then Retool…and Retool…and Retool Some More.

CKeller — Mon, 04 Apr 2011 17:03:28 +0000

Many traditional marketing channels have a serious drawback: it’s difficult, or impossible, to actually measure their results. How can you know that it was worth the money you spent on a larger Yellow Pages ad or on an ad in a local marketing magazine? You can perhaps “sense” an uptick in business but you can...

Even Your Grandmother is on facebook—Are You?

CKeller — Mon, 04 Apr 2011 16:53:15 +0000

If you’re still believing that facebook is all about friends, college students, and families keeping in touch, I hope you’ll read on. facebook is a social media that has become THE way that both individuals and businesses communicate and share information. And it pretty much happened while those of us who are over 30 were...

Event Marketing: What Constitutes An Event?

CKeller — Thu, 31 Mar 2011 18:35:44 +0000

When you think about “an event” for your restaurant, you probably think about something on the order of a “Grand Opening” or “Mardi Gras Week” or “Valentines Day Dinner”—something really, really big! Of course you want to marketing the heck out of something that big but event marketing really just means marketing some aspect of...

QR Codes: Best New Marketing Technology!

CKeller — Thu, 31 Mar 2011 18:21:46 +0000

The first question you’ll probably ask is: “What are QR codes?” QR stands for Quick Response and they have actually been around since the mid 90’s but, before now, they were really a solution looking for a problem! The advent of smartphones has opened up a world of uses for these codes. A traditional barcode...

Word-Of-Mouth Advertising Will Happen—But You Can Control The Content

CKeller — Wed, 30 Mar 2011 18:41:44 +0000

We’re used to thinking about word-of-mouth advertising as something that happens when two people meet on the street or talk in the workplace. Today, there’s a third place that people meet and talk and that’s in cyberspace! Social media sites, as well as the directory sites, provide an easy opportunity for people to relate their...

Direct mail is not dead

CKeller — Wed, 30 Mar 2011 18:13:32 +0000

With all the new technology-based marketing opportunities available to you, you might come to the conclusion that traditional channels like direct mail are no longer useful—dead and gone. Absolutely not! What is gone is the use of huge mailing campaigns that blanket a community or marketing areas with a mailing piece. Not only have rising...

Email Marketing is (still) King

CKeller — Fri, 25 Mar 2011 20:56:05 +0000

With all the popular social media sites and the myriad online listing opportunities, it’s easy to forget the original digital communication tool: EMAIL! Sometimes email marketing seems “so last century” but it remains the single most cost-effective method of marketing to your customers. But don’t stop reading here and drag out an email list you...

Smartphones Are The New Yellow Pages

CKeller — Thu, 24 Mar 2011 18:21:36 +0000

If you don’t have a mobile strategy component of your overall marketing program you are seriously missing the boat! In the past, it was your Yellow Pages ad that was the cornerstone of your marketing efforts—today, probably 70% of your customers have not opened a yellow book in the last six months. But more than...

The Yellow Pages are Dead!

CKeller — Wed, 23 Mar 2011 18:39:47 +0000

Traditionally, a large (and very expensive!) Yellow Pages listing—often in several directories—was the cornerstone of every restaurant’s marketing program. A huge portion of your marketing budget had to be spent there to maintain your visibility and compete in your community. NOT ANYMORE! Many of your current customers and prospects have never even opened a “Yellow...