Joel Cohen's Restaurant Marketing Blog

Restaurant Marketing: Reach 1% Of Your Audience With Facebook

2013-05-23T13:26:51-04:00

Since the advent of Facebook and other social media platforms, it seems like restaurants have forgotten to advertise Really, why spend a few thousand dollars per month on advertising when you can get it at no charge … Facebook, Twitter, Foursquare! Seems like a perfect sensible advertising strategy. But digging a little deeper, you realize that while 100 percent of your customers may be on Facebook, only 1 to 2 percent (if you're lucky) of...

Sell What Others Don't Sell: Fill The Bucket With Ice Cream

2013-04-15T07:38:38-04:00

Restaurant Marketing: Strolled the aisles of Target the other day and found some great things to fill up ice cream with.

Restaurant Marketing: Get My Kindle Book- "Turning Your Business From Asphalt Into Gold"

2013-03-18T17:13:05-04:00

My new book, "Turning Your Business From Asphalt Into Gold: How To Market A Parking Lot - The Universal Business Lessons We've All Forgotten About" is turning into an Amazon best seller. Available only on Kindle, the book keenly reminds of us the marketing lessons we've forgotten about in this wired impersonal world. From Asphalt Into Gold is great expert advice that works for your restaurant or any other business. I've always believed if you...

Restaurant Marketing: Do You Know Where Your Menu Is?

2013-03-15T07:22:22-04:00

Of course, your menu is right there on your tables, where it’s needed today. But what about online? Do a quick Google search for your restaurant name + menu. If you’ve been in business for awhile, your menu will pop up on dozens of sites that generate tens of millions of visitors. Your menu is everywhere, copied, shared, and stored across the digital world, often without you lifting a finger. How did it get there?...

Restaurant Marketing: Are You Planning To Fail? If So, When?

2013-03-11T14:18:06-04:00

99% of restaurants and retailers that shut down or don't meet their sales expectations do so because they haven't developed a plan for success. And of course, not planning for success immediately defaults to planning to fail. Go to the blog to read the full post on what you should do.