Comments for REthink Wine Blog http://blog.inertiabev.com Powering the Wine Revolution Fri, 10 Jul 2009 20:13:07 +0000 http://wordpress.org/?v=2.0.5 Comment on Lesson Learned by Mark Norman http://feedproxy.google.com/~r/rethinkwineComments/~3/Y-I2bwfehbs/ Fri, 22 May 2009 12:24:53 +0000 http://blog.inertiabev.com/index.php/2009/05/21/lesson-learned/#comment-75167 Natalie your analysis and presentation is superb and for those organizations that are large enough this article can provide a great foundation from which to build from. I am an unusual bred, part IT and part Sales & Marketing. I have also gone from fairly large IT groups (Fortune 500) to running my own software company dealing with smaller businesses all over the northeast. Many of the smaller wineries out there may only have a handful of people and most sales people (in my experience) usually don't display the necessary discipline to accomplish (on a regular basis) the tasks you have laid out. I would like to suggest a second article oriented to a less sophisticated operation. I would also suggest that it include specific examples of the results of completing this work as well as a simpler game plan. This might provide the motivation to at least try this approach. I recently read that no more than 1% of the wineries here (in the U.S.) have an individual focused on Internet sales which tells me that they are not focusing on a very important upcoming channel. Using the methodology that you are suggesting would be extremely useful in successfully incorporating this as part of their direct to consumer sales effort. I hope that many of the smaller 6000 wineries read the next one and ACT! Natalie your analysis and presentation is superb and for those organizations that are large enough this article can provide a great foundation from which to build from.

I am an unusual bred, part IT and part Sales & Marketing. I have also gone from fairly large IT groups (Fortune 500) to running my own software company dealing with smaller businesses all over the northeast. Many of the smaller wineries out there may only have a handful of people and most sales people (in my experience) usually don’t display the necessary discipline to accomplish (on a regular basis) the tasks you have laid out.

I would like to suggest a second article oriented to a less sophisticated operation. I would also suggest that it include specific examples of the results of completing this work as well as a simpler game plan. This might provide the motivation to at least try this approach.

I recently read that no more than 1% of the wineries here (in the U.S.) have an individual focused on Internet sales which tells me that they are not focusing on a very important upcoming channel. Using the methodology that you are suggesting would be extremely useful in successfully incorporating this as part of their direct to consumer sales effort.

I hope that many of the smaller 6000 wineries read the next one and ACT!

]]> http://blog.inertiabev.com/index.php/2009/05/21/lesson-learned/#comment-75167 Comment on Announcing the Launch of Inertia INSITE. Inertia’s Online Community Forum by Shelley Maly http://feedproxy.google.com/~r/rethinkwineComments/~3/001NR0vSb1Y/ Thu, 14 May 2009 23:17:07 +0000 http://blog.inertiabev.com/index.php/2009/05/08/announcing-the-launch-of-inertia-insite-inertias-online-community-forum/#comment-74499 do you guys have any benchmark stats for your winery partners with regards to Google analytics? Specifically average bounce rates, avg time spent on site, avg pages used, etc.? do you guys have any benchmark stats for your winery partners with regards to Google analytics? Specifically average bounce rates, avg time spent on site, avg pages used, etc.?

]]> http://blog.inertiabev.com/index.php/2009/05/08/announcing-the-launch-of-inertia-insite-inertias-online-community-forum/#comment-74499 Comment on Launching the Enhanced DTT Wine Distribution Platform by Moxy Castro http://feedproxy.google.com/~r/rethinkwineComments/~3/puRdk-Q0Ijo/ Thu, 14 May 2009 17:17:21 +0000 http://blog.inertiabev.com/index.php/2009/04/02/launching-the-enhanced-dtt-wine-distribution-platform/#comment-74478 Well done my friend, well done. Well done my friend, well done.

]]> http://blog.inertiabev.com/index.php/2009/04/02/launching-the-enhanced-dtt-wine-distribution-platform/#comment-74478 Comment on Wineries Must Compete with Retailers for Online Sales by anton mckernan http://feedproxy.google.com/~r/rethinkwineComments/~3/s4DLcNM53gE/ Mon, 11 May 2009 05:18:14 +0000 http://blog.inertiabev.com/index.php/2008/02/11/wineries-must-compete-with-retailers-for-online-sales/#comment-74129 Is it possible to get hold of the Wine Council's 2007 Survey results. I am writing a Board Paper on On-Line Marketing for a winery in Australia (of which I am a small shareholder) and would like to read the survey before quoting some of the results that you mention here. Thank you Is it possible to get hold of the Wine Council’s 2007 Survey results. I am writing a Board Paper on On-Line Marketing for a winery in Australia (of which I am a small shareholder) and would like to read the survey before quoting some of the results that you mention here.

Thank you

]]> http://blog.inertiabev.com/index.php/2008/02/11/wineries-must-compete-with-retailers-for-online-sales/#comment-74129 Comment on Some people just GET IT… Period. by Corey Abrams http://feedproxy.google.com/~r/rethinkwineComments/~3/lQPfCFh2lUI/ Fri, 01 May 2009 17:49:16 +0000 http://blog.inertiabev.com/index.php/2009/04/17/some-people-just-get-it-period/#comment-73275 Hello John W. The trip to Florida rocked, thanks for the kind wishes! And yes, Direct-to-Trade is in fact a great program. To address your questions, yes, people did recognize many of the brands I brought to the table as they have some incredible clout. Are you not familiar with the brands? Both Lamborn Family and Jones family Wines are made by the Goddess of wine, Mrs. Heidi Barrett, with the latter vineyard being managed by David Abreu. The Three Sticks juice is a project created by Bill Price, the owner of Durell Vineyards, home of some of the most prized chard as they sell fruit to Kistler, Patz and Hall, Chausser etc. Not only does the Chardonnay ROCK, they only produced 195 cases, I sold some of that without even tasting. Parallel was also a label I was lucky enough to represent, a new project that's blessed with the magic touch of Philippe Melka. Another wine I was able to take was The Aviator, a blend of Syrah, Zinfandel and Grenache. It was the first year of production and was truly a hit as the price point was spot on and the juice was great so it was a no-brainer. But to tell you the truth John, does any of that matter? Does a label need to be "Known" to sell? I think it's like pretty much anything else, if the product is solid, it pretty much sells itself, with a little help from the person selling it ;) In addition, who wants a wine list that mirrors your competition and your competition's competition? To date, the trip resulted in over a half a pallet of wine being sold but ask me next week and the numbers will nearly double... the Aviator was a hit:) You sound a bit skeptical, which is fine, but I ask you to keep an open mind. Those that don't blaze their own trail rarely make history. Hello John W.
The trip to Florida rocked, thanks for the kind wishes! And yes, Direct-to-Trade is in fact a great program. To address your questions, yes, people did recognize many of the brands I brought to the table as they have some incredible clout. Are you not familiar with the brands? Both Lamborn Family and Jones family Wines are made by the Goddess of wine, Mrs. Heidi Barrett, with the latter vineyard being managed by David Abreu.
The Three Sticks juice is a project created by Bill Price, the owner of Durell Vineyards, home of some of the most prized chard as they sell fruit to Kistler, Patz and Hall, Chausser etc. Not only does the Chardonnay ROCK, they only produced 195 cases, I sold some of that without even tasting.
Parallel was also a label I was lucky enough to represent, a new project that’s blessed with the magic touch of Philippe Melka. Another wine I was able to take was The Aviator, a blend of Syrah, Zinfandel and Grenache. It was the first year of production and was truly a hit as the price point was spot on and the juice was great so it was a no-brainer.
But to tell you the truth John, does any of that matter? Does a label need to be “Known” to sell? I think it’s like pretty much anything else, if the product is solid, it pretty much sells itself, with a little help from the person selling it ;) In addition, who wants a wine list that mirrors your competition and your competition’s competition?
To date, the trip resulted in over a half a pallet of wine being sold but ask me next week and the numbers will nearly double… the Aviator was a hit:)
You sound a bit skeptical, which is fine, but I ask you to keep an open mind. Those that don’t blaze their own trail rarely make history.

]]> http://blog.inertiabev.com/index.php/2009/04/17/some-people-just-get-it-period/#comment-73275