After an overwhelming request and just in time for Christmas, we have decided to put on sale some of our new AW09/10 collection directly through our website, a little something to keep your eyes warm.
So what you need to do is click here, choose your style, add them to your basket, check out and it’s done (if you don’t see the Buy Now link it means the product is not available or out of stock). In a blink of the eye you will have them on your face or under your Christmas tree. Of certain styles we are very low in stock so be fast.
And since this is a generous time for us as well, we will give away 3 Super sunglasses to 3 lucky people (based on stock availability), like we did with our friends at Limited Hype not long ago. The feedback was so successful we decided to do it the same way. This is how:

1 – Subscribe to our newsletter
2 – RT this news from the link above or copy and paste the following on your status: RT @supersunglasses Super AW09/10 direct sales here: http://bit.ly/1NnT5I
3 – Leave a comment on Super’s Facebook

On the 16th of this month 3:30 PM CET we will pick 3 winners randomly, so if you do all of the above, you will triple your chances to win.

Also. We are planning lots of interesting stuff coming up in the next weeks/months, so keep your eyes open if you don’t want to be left out!!

For our AW09/10 collection we worked on a few essential points: Improving a high quality standard to match the style of the brand, concentrating on curating the small details to give the new pieces a finishing touch of quality and last but not least we added brand-new silhouettes and new sets of lenses to our range.

You will notice, that from this collection on,  we’ve moved our “super” distinctive mark: which now functions as a decorative cap between the frame and the leg, revealing our logo only when the eyewear is open, when the piece is closed it creates a simple yet incisive recognition decor.

By adding a larger variety of lenses to our collection – both in color and predominantly in function – we gave our pieces, not only a beautiful aesthetic match, but also a specific lens for its specific purpose.

Pieces such as the TopSki mount highly sensible Zeiss mirrored lenses for all snow terrains and strong sunlight, with leather protections to keep the wind & sun out of your eyes.

After having re-introduced vivid colors for the past summer collections, our new A/W collection offers a series of colors for the winter that will keep you looking fresh yet classy: Dark grey, military metallic green, transparent black and our signature tortoise just to name a few…

Our Frances “golden arms” series is an ode to the Italian elegance, fashion and lifestyle of La Bella Vita. With its sharp black acetate and shiny legs this series is incredibly stylish and elegant, the all-black Zeiss completely hides your eyes, protecting them and maintaing the exclusive mystery-man look.

For this collection we decided to introduce two new shapes to maintain the RetroSuperFuture look.
The first being the most fashionista and futuristic: the Luciano Tre Occhi.
This model comes in two sizes, to best suit both male and female faces and features. Its geometric yet classic design recalls the unique Italian style of engineer-deisgn, especially that of the Futurista movement and of Italian designers such as Marcello Gandini. The black, tortoise and dark grey make this piece of eyewear elegant and unique.

The second being a spin-off of our instant classic shape, the FlatTop, is our four-lensed-side-view eyewear. This piece is a fearless alternative to our FlatTop, maintaining an elegant sense of design and choice of gentleman colors, it may be proudly worn for any occasion, wether it be driving on a sunday afternoon or to in your everyday life.

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CLICK HERE TO VIEW ALL THE COLLECTION

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Presenting to the US retailers The Summer Safari 2010 Super collection. New silhouettes and new colors all at:

PROJECT LAS VEGAS SEPTEMBER 1-3
SUPER BOOTH# 16047 – 16TH AVE
appointments: Tara - tara[at]thefndtn.com - (212) 575-2373 ext. 25

tropical!!

As someone may already have noticed, Super has done a new exciting project with the legendary Liberty & Co department store established in 1875. We have always wanted to add some floral prints on Super but thought we needed a good reason to do them. August 2009 is the celebration of their famous prints, what a better excuse?!

3 styles, 50 each. All the pictures HERE - Bring them home HERE

- 14 August update: last restock has been wiped in 7 days. For all the people that bought them… enjoy them :)

- 7 August update: another quick and fast restock, but it will be the last for a while. Buy your Super Flat Black here.

We finally received a restock of our instant classic Super Flat Top Black. Starting tomorrow at 3:30pm (CET) you will find the buy link here.
(again, limited amount, sorry)

Also check shops from our web list as they also restocked.

The Super distinctive mark has changed position (picture above) and will be present in all our future productions from now on.

Thank you all for the trust and support.

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ALL PICTURES HERE
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…in Mack 10 new video – So Sharp Sporting: Super Flat Frank 2

Hand Made In Italy :)

sporting: Super Classic Blue
source: Repubblica

What else to say other than she looks great :)
sporting Super Flat Frank 2
source: Popsugar

MTV Overdrive video:

MTV Shows

We love the guys at Generic Man, especially the bearded dude! So… they just launched their pop up store at space 15Twenty and for the occasion we slipped in a special preview from our upcoming collection, we were so eager to release this piece, we couldn’t keep it in our pockets any longer: exclusively for The Generic Manifesto at space 15Twenty in Los Angeles, 46 pieces of the Flat Top Havana Glitter with brown Zeiss lens.

Opening pictures here: 1 - 2 - 3

Flat Top Havana Glitter

Watch the full Spring Break show @ MtvU

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(wikipedia) - Santi White attended Germantown Friends School in Philadelphia, Pennsylvania and then went to college at Wesleyan University, where she double-majored in Music and African-American studies. The artist got her pseudonym in the 1980s from a friend’s nickname for her. She worked for Epic Records as…(wikipedia)
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the Super logo decoration in the old production is, like usual, in both of the inside arms; while on the new production you will find only one, on the left side arm (as pictured).
Hope the people that were pissed-off like us are happy now! and to celebrate the occasion we have put 10 pieces on sale here, all the pictures you will find them here, and the shops here (please specify Super x PAM in the drop dwon menu).

P.A.M. Website

Later.

Only 200 pieces produced. 100 for each design.

But wait!

These sunglasses are so hard to find that they aren’t available anywhere. We don’t have any for us either.

Is it a marketing strategy, is it a mistake or is it just fun?
None of the above, they have just been stolen. They were supposed to be in release today but last week unknown people broke into the DHL van while they where in delivery and stole all of the shades. The above picture is the only one available of unfinished samples.

Stay tuned for updates

Below you’ll find a scan of the of claim made by the DHL driver to the Police:

It seems Kanye has his perfect silhouette: the Super Flat Top.

In this new video of Keri Hilson he is wearing the Hippi Stars from the new Spring Summer Collection.

sporting all White Classic Super outside Viper’s club in LA.

source: xtina-web.net

sporting Super Crystal Clear and Super New York.

Neon Neon is a collaborative project from producer Boom Bip and Gruff Rhys, who is best known as the frontman for Welsh rock band Super Furry Animals. They began work on the project in October 2006 originally under the moniker Delorean. (rest on wikipedia)

with his Super Flat Top all Black.

New project between Super and Barneys Coop New York. Intertwining metallic streaks combined with a  Zeiss Gold 24k lens, based on the Super Ciccio Style. Limited to 50 pieces, only at Barneys NY. Pictures here.

Super will present his new AW 09/10 collection at Project Show in Las Vegas from Wensday February 18th till Friday February 20th.

For your appointments Pamela – pamela (at) thefndtn.com

See you there: Project Show

New project together with Italian apparel brand Vanguard. They have designed these special “forest” Super based on our classic silhouette, with purple Zeiss lens and purple interior. Limited to 50 individually numbered pieces, they will be delivered to selected store, in the next weeks. In the meantime for the occasion we have set for sale 3 of them. Pictures Here.

VNGRD was born in Milan in 2005 as the natural creative expression of a group of skaters, designers and artists who lived for years at the heart of the city’s underground.
Although its first collaborators and supporters… (read the rest)