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	<title>Comments for ReveNews</title>
	
	<link>http://www.revenews.com</link>
	<description>Discussion of Online Marketing, SEM, Social Media, Mobile and Video, Micro-Content, and Affiliate Marketing</description>
	<lastBuildDate>Mon, 28 May 2012 23:02:00 +0000</lastBuildDate>
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		<title>Comment on The Epic Fail of Google’s Penguin Update by QualitySilkPlants</title>
		<link>http://feedproxy.google.com/~r/revenews/comments/~3/4VQUbKuDaTo/</link>
		<dc:creator>QualitySilkPlants</dc:creator>
		<pubDate>Mon, 28 May 2012 23:02:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.revenews.com/?p=14943#comment-37865</guid>
		<description>I've noticed the big brands are ranking near the top of the searches in many industries. The problem is that there are many very relevent results from smaller online companies and they no longer rank on the first page of the results after this update. many of these companies advertise with adwords and without the natural listings they won't be able to compete with the larger brand websites. This will make them stop spending money on adwords as they can't afford it anymore. Large brands will advertise with Google whether they're #1 or #101 on the results and I think it's only a matter of time before Google realizes that many of the smaller companies will cut their advertising budget with Google costing them precious revenue. I know I've cut out over 25% of the money I was spending with them because my revenue has gone down since the update due to lower organic rankings. Google is in business to make money off their advertising and to cut out the small guy is not a smart thing to do as I believe more and more companies like me will be doing the same thing. We just cannot compete with the large brands and it is making us rethink where we put our advertising dollars.</description>
		<content:encoded><![CDATA[<p>I&#8217;ve noticed the big brands are ranking near the top of the searches in many industries. The problem is that there are many very relevent results from smaller online companies and they no longer rank on the first page of the results after this update. many of these companies advertise with adwords and without the natural listings they won&#8217;t be able to compete with the larger brand websites. This will make them stop spending money on adwords as they can&#8217;t afford it anymore. Large brands will advertise with Google whether they&#8217;re #1 or #101 on the results and I think it&#8217;s only a matter of time before Google realizes that many of the smaller companies will cut their advertising budget with Google costing them precious revenue. I know I&#8217;ve cut out over 25% of the money I was spending with them because my revenue has gone down since the update due to lower organic rankings. Google is in business to make money off their advertising and to cut out the small guy is not a smart thing to do as I believe more and more companies like me will be doing the same thing. We just cannot compete with the large brands and it is making us rethink where we put our advertising dollars.</p>
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		<title>Comment on FTC and Affiliate Network Liability by Tricia Meyer</title>
		<link>http://feedproxy.google.com/~r/revenews/comments/~3/d1131Q4_s-k/</link>
		<dc:creator>Tricia Meyer</dc:creator>
		<pubDate>Mon, 28 May 2012 20:29:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.revenews.com/?p=14956#comment-37864</guid>
		<description>They actually just pulled this from my blog this week, but my original post was back on March 21. It's interesting that hardly anyone else has mentioned anything about it since then. http://www.tricia.me/2012/03/21/ftc-and-affiliate-network-liability/</description>
		<content:encoded><![CDATA[<p>They actually just pulled this from my blog this week, but my original post was back on March 21. It&#8217;s interesting that hardly anyone else has mentioned anything about it since then. <a href="http://www.tricia.me/2012/03/21/ftc-and-affiliate-network-liability/" rel="nofollow">http://www.tricia.me/2012/03/21/ftc-and-affiliate-network-liability/</a></p>
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		<title>Comment on Google Adwords Offers Live Chat Support by Shashank kumar chaubey</title>
		<link>http://feedproxy.google.com/~r/revenews/comments/~3/3Aaf0VNzX2Y/</link>
		<dc:creator>Shashank kumar chaubey</dc:creator>
		<pubDate>Sat, 26 May 2012 23:30:00 +0000</pubDate>
		<guid isPermaLink="false">http://revenews.contentrobot.com/?p=2696#comment-37853</guid>
		<description>Sir i am working in technical support company.I am create a campaign of all this product mentioned below but all the adcopy are disapproved due to third party authrization.

1.How to get third party authorization to mcafee,norton,dell,kaspersky,aol ?  
</description>
		<content:encoded><![CDATA[<p>Sir i am working in technical support company.I am create a campaign of all this product mentioned below but all the adcopy are disapproved due to third party authrization.</p>
<p>1.How to get third party authorization to mcafee,norton,dell,kaspersky,aol ?  </p>
<img src="http://feeds.feedburner.com/~r/revenews/comments/~4/3Aaf0VNzX2Y" height="1" width="1"/>]]></content:encoded>
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		<title>Comment on The Epic Fail of Google’s Penguin Update by fish person</title>
		<link>http://feedproxy.google.com/~r/revenews/comments/~3/cbKiIfvaAwE/</link>
		<dc:creator>fish person</dc:creator>
		<pubDate>Sat, 26 May 2012 20:09:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.revenews.com/?p=14943#comment-37852</guid>
		<description>

While I totally agree with Jim
Kukral’s comment; it still does change the fact that the Penguin update is an
epic fail with consequences beyond ecommerce.


 


In my field of expertise for
more than 3 decades (aquarium and pond keeping), this new update along with to
a lesser extent the Panda update has driven “Cut and Paste” websites such as eHow
to the top of searches for keywords such as “Aquarium Planaria”


This has yielded information
that not only is dead wrong, it also persons now taking actions detrimental to
their aquarium’s health and well being (based on my email and forum
sponsorships).


 


Other product searches such
as “Wonder Shells” and “UV Bulbs” as given new life to poor content ecommerce
and mis-information websites.


 


Personally, I believe Google
knows full well what they are doing since this drives more to Adwords and the
fact that they no longer even reply to my DMCA complaints for plagiarism of my
many aquarium and pond article stolen solely for Adsense. This also goes hand
in hand with known stealing WiFi information via Google Street View.


 


Frankly the evidence is in
that Google is far from the “nice” and honest company many in the news media
and elsewhere pretend that Google is.
 

</description>
		<content:encoded><![CDATA[<p>While I totally agree with Jim<br />
Kukral’s comment; it still does change the fact that the Penguin update is an<br />
epic fail with consequences beyond ecommerce.</p>
<p> </p>
<p>In my field of expertise for<br />
more than 3 decades (aquarium and pond keeping), this new update along with to<br />
a lesser extent the Panda update has driven “Cut and Paste” websites such as eHow<br />
to the top of searches for keywords such as “Aquarium Planaria”</p>
<p>This has yielded information<br />
that not only is dead wrong, it also persons now taking actions detrimental to<br />
their aquarium’s health and well being (based on my email and forum<br />
sponsorships).</p>
<p> </p>
<p>Other product searches such<br />
as “Wonder Shells” and “UV Bulbs” as given new life to poor content ecommerce<br />
and mis-information websites.</p>
<p> </p>
<p>Personally, I believe Google<br />
knows full well what they are doing since this drives more to Adwords and the<br />
fact that they no longer even reply to my DMCA complaints for plagiarism of my<br />
many aquarium and pond article stolen solely for Adsense. This also goes hand<br />
in hand with known stealing WiFi information via Google Street View.</p>
<p> </p>
<p>Frankly the evidence is in<br />
that Google is far from the “nice” and honest company many in the news media<br />
and elsewhere pretend that Google is.<br />
 </p>
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	<item>
		<title>Comment on FTC and Affiliate Network Liability by Pace Lattin</title>
		<link>http://feedproxy.google.com/~r/revenews/comments/~3/BZzKSo14H90/</link>
		<dc:creator>Pace Lattin</dc:creator>
		<pubDate>Sat, 26 May 2012 19:39:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.revenews.com/?p=14956#comment-37851</guid>
		<description>Trisha, I reported this months ago, this is not new news.

 Additionally, I find Rebecca's comment curious, as the principles of the company admitted involvement themselves, and they were held personally liable.</description>
		<content:encoded><![CDATA[<p>Trisha, I reported this months ago, this is not new news.</p>
<p> Additionally, I find Rebecca&#8217;s comment curious, as the principles of the company admitted involvement themselves, and they were held personally liable.</p>
<img src="http://feeds.feedburner.com/~r/revenews/comments/~4/BZzKSo14H90" height="1" width="1"/>]]></content:encoded>
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	<item>
		<title>Comment on FTC and Affiliate Network Liability by Marketing Day: May 25, 2012 | | IntoxicativeIntoxicative</title>
		<link>http://feedproxy.google.com/~r/revenews/comments/~3/Vtw_gIubR_M/</link>
		<dc:creator>Marketing Day: May 25, 2012 | | IntoxicativeIntoxicative</dc:creator>
		<pubDate>Sat, 26 May 2012 01:07:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.revenews.com/?p=14956#comment-37850</guid>
		<description>[...] FTC and Affiliate Network Liability, www.revenews.com [...]</description>
		<content:encoded><![CDATA[<p>[...] FTC and Affiliate Network Liability, <a href="http://www.revenews.com" rel="nofollow">http://www.revenews.com</a> [...]</p>
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		<title>Comment on FTC and Affiliate Network Liability by Rebecca</title>
		<link>http://feedproxy.google.com/~r/revenews/comments/~3/9q2OaV9Roiw/</link>
		<dc:creator>Rebecca</dc:creator>
		<pubDate>Fri, 25 May 2012 20:20:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.revenews.com/?p=14956#comment-37848</guid>
		<description> We have looked a little further into this issue, and learned it was the actions of one 'rogue' employee, someone junior, who overstepped but wasn't caught or supervised. I don't believe that employee faced any legal problems although lost his or her job when the company closed its doors. That doesn't mean his/her fate wasn't part of the negotiations with the FTC. 

The FTC and law enforcement agencies are highly motivated to go after networks, not only because they're complicit (intentionally or not) but because they are easier to find than searching through the hundreds of thousands of affiliates and advertisers. 

We support the FTC's actions, because consumer fraud is bad for business. Our industry's success is dependent upon the performance of the ad - which means the consumer trusts and takes action on the ad. If consumer trust continues to be violated, consumers will be less responsive, and we're sunk. 

The actions of the bad are tainting the promise of the good. They just can't be tolerated. 

Rebecca Madigan
Executive Director
Performance Marketing Association</description>
		<content:encoded><![CDATA[<p> We have looked a little further into this issue, and learned it was the actions of one &#8216;rogue&#8217; employee, someone junior, who overstepped but wasn&#8217;t caught or supervised. I don&#8217;t believe that employee faced any legal problems although lost his or her job when the company closed its doors. That doesn&#8217;t mean his/her fate wasn&#8217;t part of the negotiations with the FTC. </p>
<p>The FTC and law enforcement agencies are highly motivated to go after networks, not only because they&#8217;re complicit (intentionally or not) but because they are easier to find than searching through the hundreds of thousands of affiliates and advertisers. </p>
<p>We support the FTC&#8217;s actions, because consumer fraud is bad for business. Our industry&#8217;s success is dependent upon the performance of the ad &#8211; which means the consumer trusts and takes action on the ad. If consumer trust continues to be violated, consumers will be less responsive, and we&#8217;re sunk. </p>
<p>The actions of the bad are tainting the promise of the good. They just can&#8217;t be tolerated. </p>
<p>Rebecca Madigan<br />
Executive Director<br />
Performance Marketing Association</p>
<img src="http://feeds.feedburner.com/~r/revenews/comments/~4/9q2OaV9Roiw" height="1" width="1"/>]]></content:encoded>
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		<title>Comment on FTC and Affiliate Network Liability by Tricia Meyer</title>
		<link>http://feedproxy.google.com/~r/revenews/comments/~3/BiJNHGMllLQ/</link>
		<dc:creator>Tricia Meyer</dc:creator>
		<pubDate>Fri, 25 May 2012 16:16:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.revenews.com/?p=14956#comment-37847</guid>
		<description>Something else that I have thought about since I first wrote about this is the extent to which affiliate managers and OPMs might be held accountable. The case refers to "assisting others" and includes "recruiting third parties to advertise or market products" and "assisting in the formulation...of advertisements" (which would mean creating banners and links). Network-managed programs would surely fit into this and in-house affiliate managers would likely be implicated. I wonder about outsourced program managers? I can't see how they would not as well given the court's definitions. </description>
		<content:encoded><![CDATA[<p>Something else that I have thought about since I first wrote about this is the extent to which affiliate managers and OPMs might be held accountable. The case refers to &#8220;assisting others&#8221; and includes &#8220;recruiting third parties to advertise or market products&#8221; and &#8220;assisting in the formulation&#8230;of advertisements&#8221; (which would mean creating banners and links). Network-managed programs would surely fit into this and in-house affiliate managers would likely be implicated. I wonder about outsourced program managers? I can&#8217;t see how they would not as well given the court&#8217;s definitions. </p>
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	<item>
		<title>Comment on Refer.ly Raises Questions: A Call for Transparency, Not Gloss by Jake Ludington</title>
		<link>http://feedproxy.google.com/~r/revenews/comments/~3/vF10Zk2xjuI/</link>
		<dc:creator>Jake Ludington</dc:creator>
		<pubDate>Fri, 25 May 2012 16:13:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.revenews.com/?p=14951#comment-37846</guid>
		<description>It may be exactly what Refer.ly hopes to accomplish, but without illustrating the point (as I did for them), no one who uses the service knows what the potential benefit is or how it might be differentiated from the competition.

I think you also outline a key business challenge of a business like Refer.ly. Putting the "average user" into the mindset that they could make money every time they share a link is an uphill battle because most people don't think that way. I make a substantial portion of my income from affiliate revenue and I don't try to monetize every link I share (in part because the pennies involved most of the time aren't worth the hassle).

For the same average users, it's far easier to do something similar to FatWallet and show a user how they can benefit every time they make a purchase themselves. Virtually everyone is attracted to the idea of a discount for their own purchases.</description>
		<content:encoded><![CDATA[<p>It may be exactly what Refer.ly hopes to accomplish, but without illustrating the point (as I did for them), no one who uses the service knows what the potential benefit is or how it might be differentiated from the competition.</p>
<p>I think you also outline a key business challenge of a business like Refer.ly. Putting the &#8220;average user&#8221; into the mindset that they could make money every time they share a link is an uphill battle because most people don&#8217;t think that way. I make a substantial portion of my income from affiliate revenue and I don&#8217;t try to monetize every link I share (in part because the pennies involved most of the time aren&#8217;t worth the hassle).</p>
<p>For the same average users, it&#8217;s far easier to do something similar to FatWallet and show a user how they can benefit every time they make a purchase themselves. Virtually everyone is attracted to the idea of a discount for their own purchases.</p>
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		<title>Comment on FTC and Affiliate Network Liability by Andrew Girdwood</title>
		<link>http://feedproxy.google.com/~r/revenews/comments/~3/dpl5jqtglA0/</link>
		<dc:creator>Andrew Girdwood</dc:creator>
		<pubDate>Fri, 25 May 2012 16:12:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.revenews.com/?p=14956#comment-37845</guid>
		<description>Great write up. Thanks.</description>
		<content:encoded><![CDATA[<p>Great write up. Thanks.</p>
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