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	<title>Revenue Architects - Sales and Marketing Consulting Agency &#187; Blog</title>
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	<link>http://www.revenuearchitects.com</link>
	<description>Helping clients grow revenue with integrated sales and marketing</description>
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		<title>Monday Tweets &#8211; 5.21.12</title>
		<link>http://www.revenuearchitects.com/2012/05/21/monday-tweets-5-21-12/</link>
		<comments>http://www.revenuearchitects.com/2012/05/21/monday-tweets-5-21-12/#comments</comments>
		<pubDate>Mon, 21 May 2012 14:44:56 +0000</pubDate>
		<dc:creator>jnielsen</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.revenuearchitects.com/?p=2938</guid>
		<description><![CDATA[With the release of Facebook’s IPO over the past two weeks, we have recently posted numerous articles that will help businesses improve their social media presence.  From a quick Social Media Infographic to a multi-point...]]></description>
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		<title>Offer MQLs to Sales as &#8220;Decision Support&#8221;</title>
		<link>http://www.revenuearchitects.com/2012/05/16/offer-mqls-to-sales-as-decision-support/</link>
		<comments>http://www.revenuearchitects.com/2012/05/16/offer-mqls-to-sales-as-decision-support/#comments</comments>
		<pubDate>Thu, 17 May 2012 01:46:12 +0000</pubDate>
		<dc:creator>John Stone</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Sales Enablement]]></category>
		<category><![CDATA[Sales Excellence]]></category>

		<guid isPermaLink="false">http://www.revenuearchitects.com/?p=2889</guid>
		<description><![CDATA[Often sales people do not actively follow up on marketing generated leads. This may be a result of poor sales behaviors, but it is more likely that sales teams are not confident in the quality...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wine Glass Account Planning</title>
		<link>http://www.revenuearchitects.com/2012/05/10/wine-glass-account-planning/</link>
		<comments>http://www.revenuearchitects.com/2012/05/10/wine-glass-account-planning/#comments</comments>
		<pubDate>Thu, 10 May 2012 19:10:26 +0000</pubDate>
		<dc:creator>John Stone</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Expertise]]></category>
		<category><![CDATA[Sales Enablement]]></category>
		<category><![CDATA[Sales Excellence]]></category>
		<category><![CDATA[account management]]></category>
		<category><![CDATA[account plan]]></category>
		<category><![CDATA[account planning]]></category>
		<category><![CDATA[sales plan]]></category>
		<category><![CDATA[Wine Glass]]></category>

		<guid isPermaLink="false">http://www.revenuearchitects.com/?p=2848</guid>
		<description><![CDATA[For some of our most strategic accounts over the years, we always took the time to develop a very robust and detailed account plan. One of the fun features of these account plans was the...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top Take-Aways: Forrester Sales Enablement Forum 2012</title>
		<link>http://www.revenuearchitects.com/2012/05/01/top-take-aways-forrester-sales-enablement-forum-2012/</link>
		<comments>http://www.revenuearchitects.com/2012/05/01/top-take-aways-forrester-sales-enablement-forum-2012/#comments</comments>
		<pubDate>Tue, 01 May 2012 21:14:44 +0000</pubDate>
		<dc:creator>John Stone</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Sales Enablement]]></category>
		<category><![CDATA[Sales Excellence]]></category>
		<category><![CDATA[Forrester Research Sales Enablement]]></category>
		<category><![CDATA[sales enablement]]></category>
		<category><![CDATA[sales excellence]]></category>

		<guid isPermaLink="false">http://www.revenuearchitects.com/?p=2801</guid>
		<description><![CDATA[Guest Post By Vanessa Fox The energy was palpable among the 250 sales enablement professionals at the start of the Forrester Technology Sales Enablement Forum 2012 &#8212; then Brad Holmes, VP, Practice Leader, Sales Enablement...]]></description>
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		<item>
		<title>10 Measures to Justify Marketing Automation</title>
		<link>http://www.revenuearchitects.com/2012/04/23/10-measures-to-justify-marketing-automation/</link>
		<comments>http://www.revenuearchitects.com/2012/04/23/10-measures-to-justify-marketing-automation/#comments</comments>
		<pubDate>Tue, 24 Apr 2012 00:30:39 +0000</pubDate>
		<dc:creator>John Stone</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Technology & Websites]]></category>
		<category><![CDATA[Cross-selling]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[Lead scoring]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Sales process]]></category>

		<guid isPermaLink="false">http://www.revenuearchitects.com/?p=2360</guid>
		<description><![CDATA[We are often asked about the business case for marketing automation. In the end, it is a numbers game. There are plenty of operational advantages of course  &#8211; sales and marketing alignment, single solution replacing...]]></description>
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		<item>
		<title>Revenue Grader &#8211; Launching Soon</title>
		<link>http://www.revenuearchitects.com/2012/04/10/revenue-grader-launching-soon/</link>
		<comments>http://www.revenuearchitects.com/2012/04/10/revenue-grader-launching-soon/#comments</comments>
		<pubDate>Tue, 10 Apr 2012 13:36:01 +0000</pubDate>
		<dc:creator>John Stone</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Revenue Strategy]]></category>
		<category><![CDATA[Grader]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Revenue Architects]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.revenuearchitects.com/?p=2677</guid>
		<description><![CDATA[We are excited by the up-coming launch of Revenue Grader, our new application for business leaders. Inspired in part by Hubspot&#8217;s Grader apps, Revenue Grader is a management-level diagnostic tool to rapidly assess revenue performance...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Everything&#8217;s Going Mobile&#8230;End of Story</title>
		<link>http://www.revenuearchitects.com/2012/04/05/everythings-going-mobile-end-of-story/</link>
		<comments>http://www.revenuearchitects.com/2012/04/05/everythings-going-mobile-end-of-story/#comments</comments>
		<pubDate>Thu, 05 Apr 2012 20:21:05 +0000</pubDate>
		<dc:creator>jnielsen</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Speaking & Events]]></category>
		<category><![CDATA[Technology & Websites]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile device]]></category>
		<category><![CDATA[Smartphone]]></category>

		<guid isPermaLink="false">http://www.revenuearchitects.com/?p=2626</guid>
		<description><![CDATA[We were fortunate to escape the confines of the office in order to attend a NEDMA (New England Digital Media Association) Conference at the Boston Common Hotel and Conference Center.  From the moment we walked...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Monday Tweets &#8211; 04-02-12</title>
		<link>http://www.revenuearchitects.com/2012/04/02/monday-tweets-04-02-12-2/</link>
		<comments>http://www.revenuearchitects.com/2012/04/02/monday-tweets-04-02-12-2/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 13:08:32 +0000</pubDate>
		<dc:creator>jnielsen</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.revenuearchitects.com/?p=2609</guid>
		<description><![CDATA[The 7 Aspects of Inbound Marketing Most People Screw Up &#8211; http://bit.ly/GYKjPh &#160; 25 Clever Ways to Grow Your Email Marketing List &#8211; http://bit.ly/HedZp0 How to Analyze Facebook Insights to Improve Your Content Strategy [With...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Considerations in Newsletter Publishing</title>
		<link>http://www.revenuearchitects.com/2012/03/28/considerations-in-newsletter-publishing/</link>
		<comments>http://www.revenuearchitects.com/2012/03/28/considerations-in-newsletter-publishing/#comments</comments>
		<pubDate>Wed, 28 Mar 2012 18:56:02 +0000</pubDate>
		<dc:creator>John Stone</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Mailchimp]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Newsletter]]></category>
		<category><![CDATA[Revenue Architects]]></category>
		<category><![CDATA[RSS]]></category>

		<guid isPermaLink="false">http://www.revenuearchitects.com/?p=2599</guid>
		<description><![CDATA[It is not new news that a newsletter can help to strengthen your relationships with clients and to draw in potential new clients.  Small and medium sized business owners that we work with are publishing...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Monday Tweets 3-26-12</title>
		<link>http://www.revenuearchitects.com/2012/03/26/monday-tweets-3-26-12/</link>
		<comments>http://www.revenuearchitects.com/2012/03/26/monday-tweets-3-26-12/#comments</comments>
		<pubDate>Mon, 26 Mar 2012 12:50:51 +0000</pubDate>
		<dc:creator>jnielsen</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.revenuearchitects.com/?p=2576</guid>
		<description><![CDATA[Here are a few tweets from the last week that we wanted to share. How to Write Your Social Media Plan in 8 Steps http://bit.ly/GPVtaw 5 Things You Must Do to Scale Your Company http://bit.ly/zgicUw...]]></description>
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