Using Pinterest For Real Estate SEO is a great strategy to build links and promote your business.

Many times, I hear people ask “what is Pinterest“.  If you  haven’t heard about Pinterest for real estate, then you just maybe hiding under a rock, lol – just kidding.

Pinterest is one of the fastest growing social media sites on the planet and it just became the 3rd largest social media network out there.

So how can Pinterest help your Real Estate SEO strategy?

Well like many social media sites available there are only few that have been able to carve a niche for themselves with relation to quality and effectiveness.  Pinterest has gained a permanent following in a short amount of time because of the premise of its platform.

Pinterest allows you to save the things (mainly images from the web) that you like, think are funny, inspire you or help tell a little about who you are and what you do.  Adding an image to your profile (board) is called “pinning”.

Pinterest is a very simple website to use and explain, but the best way to really understand it is to try it out for yourself.   Create your profile and then start searching, pinning and re-pinning images to get a better idea of how Pinterest might work best for you.  The re-pinning part is how Pinterest can help your real estate business.  If other members re-pin your images that our from your website this creates a “backlink”.  This is a link building strategy (SEO) that helps improve your real estate investor website rankings.  With Pinterest every time your image is pinned it maintains the source-link of the image no matter how many times its re-pinned.  So if you can create a really intriguing image it could go viral and get re-pinned over and over again….POWERFUL!!

Today, many companies and business are marketing on Pinterest. Yes, they are marketing on Pinterest because; it is one of the best places where you can market your products and services effectively if you know how to do it properly.

So how do you use Pinterest for your Real Estate SEO Strategy?

Hopefully you see the opportunity in using Pinterest for building links to your real estate investor website or blog.  Again, the main idea  is to promote your best real estate images on Pinterest with the goal of having other users repin those images .

What kind of images should you be pinning?  Here are a few ideas…

• Celebrity homes
• Unique photos of top communities
• High resolution, artistic shots of exclusive neighborhoods
• Luxury homes
• Homes with unique architecture
• Funny looking homes
• Ugly homes
• Massive homes / mansions

This is just a short list of the kind of images you can use.  The biggest thing you can do is try to make the image interesting, engaging and fun.  This will give you the best chance at getting your image re-pinned.

Online real estate marketing has become a powerful strategy for real estate companies and Pinterest is another tool that will help get the word out about you and your company.

3 real estate marketing tools that real estate investors can follow

With very low barriers to entry, the real estate market in general is a very highly competitive market.  Almost everyone you talk to is interested in real estate or has aspirations of investing in it.   In order to become a successful real estate investor, you should have proper marketing strategy in place. Unless and until, you have the proper marketing strategy in place, you can not achieve success in this competitive market place.

According to the statistics put forward by the National Association of Realtors, on an average a real estate agent spend over 70% of his or her time on marketing.  As a real estate investor the time you spend will be no different.  You need to look at yourself as a marketer first, because that is really what you are.   So with that being said you must be well aware of the right type of marketing strategies for your business.   Having the right real estate marketing tools in your arsenal  can make a huge difference in your success as an investor.   On top of that  how you use your time is very crucial for your success as a real estate investor.

Here we discuss about some real estate marketing tools that you can follow.

Social Media Marketing

One excellent real estate marketing tool would be to use social media marketing platform. Popular social media marketing platforms are Facebook, Twitter, Google Plus and Pinterest. By intelligently using these networking platforms you can communicate with other real estate professionals as well as being able to reach your potential clients and or prospects.  Many of you are now using social networking websites to get referrals, attract leads and showcase your business. You can also take part in various social forums to expand your reach and to boost your real estate business.

Online Real Estate Marketing

In modern days, online real estate marketing has become very popular. Statistics provided by the National Association of Realtors (NAR) reveal that more than 85% of the potential real estate buyers conduct online research to get to know about real estate price and types.  Sellers now more then ever are turning to the internet to research home values, market their homes or to find ways to sell their house fast.   Craigslist is a perfect example of this.   Since there are some limitations of the print media marketing because of lack of space, online real estate marketing is becoming very popular day by day and is growing quickly in the industry.

Print media / Direct Mail Marketing

This is the conventional type of real estate investor marketing. This is about direct mail, newspaper and magazine ads, letters. Postcards, fliers etc. This type of marketing is very useful as a direct approach to your targeted audience.  You can buy various list for direct mailing efforts as well.  This type of marketing is usually the core for all real estate investors.

Although this is a brief overview of where you should be focusing your real estate marketing efforts, by following the above mentioned real estate marketing strategies, you can increase your lead generation, client base and can expand your business rather quickly.

NINJA Real Estate SEO Tip

In February, Google updated 30 facets of their search results algorithm, including variables related to links and local search.  While Google didn’t give any information on how link evaluation has changed, they did include some insight on local search.

In short, Google is returning results with localized keywords for general searches as long as the searcher has localization turned on. Since Google auto-detects your location, almost any search will start to return localized results over general results.

This is HUGE for your Real Estate SEO efforts.

This SEOMoz article sums it up nicely and offers some ideas on how to capitalize on this new update: http://www.seomoz.org/ugc/understand-and-rock-the-google-venice-update#jtc172212.

As the author says, “Unique Localized Page Content: This is the true issue with localization. Most sites have cookie cutter content that might rank for locations, but it also might lead to a nice Panda slap for duplicate content. I would not build content and just replace the location information. If you are still doing this you are playing on dangerous grounds. Scaling localized page content is not easy, not very fun, and definitely not sexy. So, the companies that can make it easy, fun, and sexy are going to be the clear winners.”

This is a huge plus for Real Estate Investors and Agents who are looking to harness the power of real estate seo.  Take for instance if you are a local investor trying to get traffic for terms like we buy houses, sell your house, sell your house fast, quick home sale, etc.  Now your local real estate investor website will be showing up first in the search engines over the Big Lead Generation outfits provided you have good “onsite” optimization and a good back-links strategy.

As a Real Estate Visionaries client, you will have the benefit of having an efficient, scalable real estate seo resource that will tool create back-links and  local content for your business.  Unique content that will get you ranked at the top of the search engines fast.

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Thank you for your business. We hope that you found this informative and helpful.