Jean-Nicolas Reyt

Mobile Devices: 23% of media time but only 1% of advertising budgets

reyt — Mon, 12 Mar 2012 14:30:50 +0000

Television was the number one media in the United States in time spent (40%) in 2011, followed by Mobile and the Web (desktop), with 23 and 22% of media time, respectively. Radio and Print come far behind [...]

Myspace.com lost 54% of its visitors in 12 months

reyt — Fri, 09 Mar 2012 14:22:59 +0000

Myspace.com experiences a steep decline in its unique visitors, visits and average stay. In January 2012, 20 million americans visited Myspace.com, which compares to 43 millions who did so in January 2011. Year on [...]

Google Plus: Average user spends 5 minutes per month on site (Facebook: 7 hours)

reyt — Tue, 06 Mar 2012 16:03:41 +0000

Internet users spend far less time on Google Plus than on other social networks. On average, Google Plus users spent only 5 minutes on site in December 2011, which is far below the average [...]

44% of mobile phones in Western Europe are Smartphones

reyt — Mon, 05 Mar 2012 14:42:58 +0000

Almost half of mobile phones in Western Europe (United Kingdom, France, Spain, Germany and Italy) are Smartphones. 44% of mobile phones in Western Europe were smartphones in December 2011, against 31% in December 2010, which [...]

PSL Research University discussed at the French Consulate in New York

reyt — Mon, 05 Mar 2012 02:21:20 +0000

On the 22nd of February, I attended an alumni event organized by the University of Paris Dauphine at the French Consulate in New York City. Even though I am not an alumnus yet, I was excited [...]

23% of cell phone owners in the world regularly use mobile internet

reyt — Wed, 21 Dec 2011 11:27:21 +0000

Cell phones are owned by a majority of people in most major countries in the world. 85% of people in the US report owning a cell phone, against 96% in Spain, 89% in Britain, [...]

Top 100 global brands have 1350 times more Facebook fans than Google+ followers

reyt — Wed, 21 Dec 2011 11:03:10 +0000

Google+ adoption continues to increase among top 100 brands in the world. 77% of the top 100 global brands now have a Google+ page. Google+ is closing the gap to Facebook. This figure compares to [...]

74% of SMBs employ no one to manage their social media marketing

reyt — Mon, 19 Dec 2011 09:25:05 +0000

Small and mid-sized businesses are increasingly relying on social media marketing. Nearly half of SMBs (44%) surveyed in the United States utilize social media to market to customers. Facebook is the leading social media [...]

45% of smartphone users in Western Europe access social networks

reyt — Mon, 19 Dec 2011 08:56:45 +0000

Almost half of smartphone users in Western Europe access social media via their mobile devices. 45.2% of smartphones users in Western Europe (United Kingdom, France, Spain, Germany and Italy) use their mobile devices to [...]

57% of users don’t go on social networks to make new friends

reyt — Fri, 16 Dec 2011 10:44:56 +0000

66% of online adults in the United States use social media platforms such as Facebook and Twitter. Staying in touch with family and friends is their primary motivation to use social media tools. 91% of [...]