This week sees the opening of an exhibition of drawings and prints by the artist Andrzej Jackowski. I remember first encountering his work over 25 years ago when I was at art college.

He’s an artist that has followed his own path and stayed true to himself over those years. A decade ago I wrote an introduction to a website devoted to Jackowski’s work and thought I’d repost it here along with a selection of my favourite of his works. If you get a chance check out the new show at the Purdy Hicks Gallery. Andrzej’s work can be a ‘slow burn’, but I can testify from experience that time invested in appreciating pays dividends.

Settlement with Three Towers 1986
Oil on canvas
152.5 x 233.5 cm

The Black Bride 1986
Oil on canvas
152 x 132 cm

Surfacing 1987
Oil on canvas
163 x 183 cm

Pregnant Bride with Sticks 1997
Oil on canvas
152.5 x 142 cm

Toxic Tank 1996
Oil on canvas
152.4 x 162.5 cm

Family Wardrobe III 2001
Mixed media
42 x 52.4 cm

Toxic Cells 2005
Oil on canvas
40.5 x 50.5 cm

Sanatorium II 2007
Oil on canvas
44 x 52 cm

On the Edge 2009
Oil on canvas
55 x 82.5 cm

Introduction to Andrzej Jackowski’s website

www.jackowski.co.uk

In November 2000 I bought Andrzej Jackowski’s painting The Black Bride and in a certain respect completed a circle in my life.

I had followed Jackowski’s work, on and off, for the past 15 years. Introduced to his work by the educator, writer and artist Iain Biggs (a lecturer of mine) I became drawn to his paintings relatively slowly. At the time it was that period in the eighties when painting seemed to have returned centre stage and talk of the ‘School of London’ continued to capture a young student’s imagination. The international market saw the rise of the art superstars like Schnabel, Chia, Cucchi, Salle and Kieffer. While back in this country Le Brun and Oulton gave me a sense of the possibilities of commercial success for a younger generation.

But Jackowski seemed misplaced. Not quite ‘”Old School” of London’, yet identified as such in Alistair Hicks’s book of the same name; not a player in the new international art scene but neither, given his Polish roots, an ‘English’ artist either. Nor was he quite the rising star, despite being signed to the Marlborough Gallery - home of Le Brun, Oulton and much of the ‘London School’.

I’m certain now that it was the refusal of the work to fall into easy categories, as much as the quality of his canvases, which attracted me to Jackowski’s work.

Having completed my dissertation, in which Jackowski featured heavily, I moved on and have carved out a career in what has become known as the creative industries. My love of painting has rarely dwindled. The exhibitions I have visited and the catalogues I have collected have informed much of the work I have been involved with, none more so than the paintings of Jackowski. When my commercial work has limited me from developing an overly creative approach, Jackowski’s paintings have been a welcome respite from the sometimes clinical nature of digital media. When I have needed inspiration in my work the Jackowski catalogues have usually been my first port of call.

Then, during that summer of 2000, Iain Biggs informed me that Jackowski had produced some interesting prints that were relatively affordable, and maybe I would like to check them out. Having contacted his gallery, Purdy Hicks, I took a trip to the see the prints and a week later walked away with the painting The Black Bride, one of the first paintings of the artist’s I had ever seen, and one I have returned to as a catalogue illustration many times since I left college.

www.jackowski.co.uk has been created primarily for selfish reasons. I wanted a place where I could view as much of Andrzej’s work together as possible. But the beauty of the Internet is that it allows for sharing and I hope that others will find it interesting.

I have attempted to design this site to minimise it’s impact on the works themselves, after all this is about Andrzej’s work not mine *. The paintings available here provide an almost complete picture of Andrzej’s works since the early 1980s. (I know of at least three works that have been destroyed and I have been asked not to include them.) The list of drawings is less comprehensive and I would welcome any additions. Finally I hope that Andrzej and Purdy Hicks find the site useful.

Richard Sedley

* At the time the site was created these were pretty large images given the download speeds available.

Each month I use Twitter to send out a few links to things that I think are interesting and thought maybe I’d share a few of them together as a blog post each month. Here are a few from last month.

• Foviance merges with Seren (full press release) http://ow.ly/d9f8I
• Great interview with Michael Nuciforo on the future of mobile banking http://ow.ly/dfwQF
• 6 characteristics of highly persuasive stories http://ow.ly/cMPXU
• Video: a vision of our gamified future? http://ow.ly/cJOjQ
• The Importance of Contextual Navigation, or Cross References in Topics http://ow.ly/cA2tI
• ‘The Platform Ecosystem Wars’ http://ow.ly/cJ8AM
• A great way to discover UK art & build your own gallery. Here’s mine http://ow.ly/czVF3
• If you’re into storytelling I recommend his new book ‘Pink Flag’ http://ow.ly/cXcuB
• Random House TV launches to create shows based on books http://j.mp/Oi1ZIk
• The best times to post on Facebook (+ good points about URL shortners) http://ow.ly/cutBF
• Interesting perspective of New York’s ban on super sized fizzy drinks http://on.digg.com/OEkkjb
• The psychology of spending http://ow.ly/dfxkz
• Just experimented taking my first @iZettle payment. Incredibly simple http://ow.ly/cOGqN
• Instagram hits 80m users http://ow.ly/cxEAd
• Do you hire people with poor grammar? http://ow.ly/cwaL7
• Are you ready for the data Olympics? http://ow.ly/cvY0b
• Scientific proof that a bacon sandwich is the best cure for a hangover http://ow.ly/dfxvu

@RichardSedley

I’m very please to say that this month my company FOVIANCE merged with the award-winning Service Design consultancy SEREN. 

Seren deliver some wonderful, creative and practical consulting for their clients and I’m really looking forward to us combining the Foviance and Seren teams. We’ll be moving into the Seren offices towards the end of September and will be taking on the Seren brand name (as a Foviance Group company). However we are already starting to work together and the benefit for the Foviance, and the existing Seren clients is starting to be felt – and why wouldn’t it given we now have even more smart people :-).

For me these are exciting times and I’m looking forward to participating in the continued development of some of the proprietary services and intellectual property that Seren has developed, in particular around the concepts of Functional Branding and Service Style Design.

Please wish us luck.

[Read full press statement]

As part of a whitepaper I’m writing I’ve been looking into some of the stats around the impact that ecommerce has on the UK economy and thought I’d share a couple of introductory paragraphs.

Ecommerce in the UK is big, and it’s only going to get bigger.

In 2010 13.5% of all UK retail was conducted online (£65bn), placing the UK as the top G-20 country in terms of ecommerce’s contribution to the economy¹. Throw in another £55bn of sales that are made offline but researched online and you begin to get the picture of exactly how important online is for the British economy. Predictions for 2016 put the contribution of online purchases as high as 23% (£146.6bn), that’s 12.4% of the whole of the UK’s expected GDP².

We all seem to have caught the ecommerce bug: 54% of UK men browse online shops every couple of days, while 47% of women do the same. The average online shopping browse in the UK lasts 30 minutes to an hour, while 84% of UK men and women surf between one and five sites per online shopping trip³. By the end of 2011 98% of UK shoppers had made a purchase online, with 65% of them saying they had made a purchase in the last 30 days⁴. Indeed when faced with something that can be bought both online and in store 34% of UK shoppers now say they would prefer to buy online⁵.

In this troubled world economy ecommerce is one of the few areas of success and something that the UK can feel justifiably proud of.

The strange and contradictory British buyer

However for many of us involved in Ecommerce, despite these incredible numbers, business seems to be getting tougher and tougher. Competition has grown and profits have been squeezed. In 2006, the average online conversion rate for retailers was 8.4%, by 2011 the figure was just 3.8%, a fall of 55%⁶.

Over the last six years, while the UK public has been developing its love of ecommerce, it has also been changing its behaviours and attitudes, often in very confusing and contradictory ways. Convenience is still the primary reason given by UK consumers for shopping online (70%) however the increasingly savvy shopper is also looking to find lower prices (59%)⁷.

Bargain hunting and coupon clipping have become mainstay behaviours of many British shoppers, but at the same time premium brands and ‘luxury’ goods have equally blossomed online.

For many online buyers purchasing is now longer and more convoluted than ever; involving search engines, websites, social media and the mobile channels. (65% of us now use our smartphones in store; to check prices, products reviews and make brand comparisons.) 87% of UK consumers spend at least 24 hours researching a purchase of over £200. In many ways our ‘path to purchase’ has become more an odyssey than a journey.

Yet despite all this searching, researching and channel hopping, 43% of UK online shoppers still buy on impulse⁸.

Footnotes:

1 Economist Intelligence Unit: OECD country statistics agencies.
2 Boston Consulting Group, March 2012
3 ShopperCentric (PDF)
4 Pitney Bowes
5 Econsultancy
6 IMRG
7 Rackspace
8 Shoppercentrics

Each month I use Twitter to send out a few links to things that I think are interesting and thought maybe I’d start to gather a few of them together as a blog post each month. Here are a few from June 2012.

• Did you see ‘Typeface’? A sad tale of the Hamilton Wood Type Museum http://ow.ly/bX5y1
• Re-opening of the American Mind http://ow.ly/1Oaa4c  Bloom’s book 25 yrs on.
• The epic history of wearable computers http://ow.ly/bUly4 
• Marketing Lessons From Queen Elizabeth’s II’s 60-Year Reign http://ow.ly/bSABm
• I’m creating my new birthday wish list from this site http://ow.ly/bRoLj 
• This is an interesting interview with Clifford Nass on multitasking http://ow.ly/bKH3p 
• Finally got to listen to the new PIL album this morning. http://ow.ly/bKG1N  very good.
• Fat or fiction. http://ow.ly/bDpWb  Sweet data visualisation
• Beautifully designed milk cartoon w/ infographics http://ow.ly/bJwya 
• IDEO’s Principles of Product Design lectures http://ow.ly/bIV3Q #videos
• I was so tempted to give Mr S this badge but thought better of it. http://ow.ly/i/HSDs #just2geeky
• Nice clear article on how Facebook posts drive traffic from @Econsultancyhttp://ow.ly/bFCtw 
• UK Gov’s Digital Design Principles http://ow.ly/bCoPw 
• Journalism & Leveson, and how it could still be free of him http://ow.ly/bDXyl 
• Nice collection of comic fonts http://ow.ly/bzi9x  many free #typeface
• US stats on the rise of e-reading http://ow.ly/bxKw0 
• Flow, Mastery & Ease-of-Use http://ow.ly/bxKiR #ux#gamification
• Create an instant mobile website. http://ow.ly/bvZyZ 
• Abolish the Monarchy, but enjoy the party http://ow.ly/bjvv2 
• Robot teachers using EEG measurement to keep students engaged http://ow.ly/biiMU 
• Back in 1992 I designed this front cover. http://ow.ly/i/zWjN  Still seems appropriate.

@RichardSedley

I was reminded today that it was my Twitter birthday. Five years ago today I signed up and created my first Twitter account.

It took me a few months to work out what was going on and what all the fuss was about. Now I tend to drift in and out of intense usage as my work schedule permits.

I love Twitter, but I’ve probably fallen out of lust with it.

Don’t get me wrong it still holds a place in my heart, the love is still there but it’s a familar, comfortable love – and I like it that way. It’s not quite become a utility, something I only notice when broken, but it’s certainly not the first thing I ‘plug into’ when I get up in the morning.

Nowadays my lust is often focused on the younger networks like Instagram or Thisismyjam (I flirted with Path and despite it’s beauty it didn’t give me enough back). However today given it’s my birthday I’m going to spend it just with Twitter, for old time sake.

I’ve consulted for the Chartered Institute of Personnel and Development (CIPD) for well over 10 years and back in early 2006 I was involved in developing a proposition around podcasting. 

The CIPD podcasts have gone from strength to strength and recently I was invited to participate in an episode on HR and Social Media.

• Full transcript on the CIPD website.
• Show notes on the CIPD website

Listen to more CIPD podcasts

It has been just over a year now since I started as Commercial Director at the specialist customer experience consultancy Foviance.

While reviewing the past 12 months I came across the presentation I gave to all staff on my first day and thought I’d share it here. It covers:

• The 3 interest areas required to be a leader (according to Charles Handy)
• My interest in Design for Behaviour

We launched our Multichannel Customer Experience Report today. Created in partnership with Econsultancy, the report contains some great insights into the current state of Customer Experience Management.

However it’s important to understand that multichannel customer experience is not a popular subject. There aren’t many boardrooms that host endless discussions on the subject.

The number of regularly published research and white papers on multichannel customer experience management are few and far between. Globally less than 130,000 English searches are undertaken on Google for ‘multichannel’ each month, for ‘multichannel customer experience’ it is less than 150 a month.

Multichannel customer experience is not a popular subject.

However it is an important subject. There have never been more channels through which our customers can potentially experience us. There are now more mobile phones in the world than toothbrushes. Of the UK total population of 61,800,000 Facebook appears to have accounts for 30,481,3002. Over the last 10 years this explosion of channels has dramatically changed our customers’ behaviour.

While mobile and social are just two of the more recent and high profile channels that our customers are using they are possibly the most important in setting customer expectations and establishing new customer behaviours.

At the start of the century the Internet had the effect of disintermediation – allowing customers to relate directly to many brands for the first time. Now our customers’ adoption of social media has had similar effects on customer-to-customer interactions. Much of this customer-to-customer exchange happens digitally but the subject of those exchanges cover every, and all, customer touch-points; on and offline, managed and unmanaged.

Online is now the place to share. The net effect is an amplification of the impact of both positive and negative customer experiences.

Talk, watch, test, survey and listen

At my company Foviance we spend a great deal of time with customers. We talk to them, we watch them, we test them, we survey them and we listen to them. Time and again we see their frustrations when they experience disruptions in their engagement with brands, but equally their awe and wonder when their journeys are frictionless and occasionally even enjoyable.

There aren’t many people out there focused on what is required to make customer experience management truly multichannel. That is a shame but also an opportunity for those that are. If you’re reading this consider yourself one of the elite and recognise that despite the challenges ahead the benefits of our journey are worth the effort.

The report comes in two parts:

1. a business focused report, which explores allows companies to benchmark themselves against their peers, and
2. a consumer survey report that provides five key industry sectors – travel, mobile, financial services, retail and gaming – an overview of the experiences they are providing for their customer (and allows them benchmark across industries.

The reports can be accessed from the Foviance website. I hope you find the report valuable. If you’d like to discuss any of the issues raised just drop me a line or give me a bell on 08450 546 500 (International +448450 546 500)

I was in my early 20s before I touched a computer, one of Steve Jobs’. I’ve had a Mac in my house since 1992. Jobs helped shape my life.

As part of my ongoing series of customer engagement examples I’m highlighting the file hosting service Dropbox and their use of gamification to encourage participation in their service. Gamification, the integration of game mechanics into a website, service, community, campaign or application in order to drive engagement is a hot subject right now and this is a great example of how to get it right. (Stay tuned for a few examples of how to get it wrong.)

If you’ve seen any great examples of engagement I could feature in this series of posts please drop me a line.

Dropbox ‘Get Started’ page – gamification

Dropbox is one of those utilities I now find I can’t live without and I noticed this use of game mechanics (gamification) on their ‘Get Started’ page.

To encourage you to learn more about the product, use it and share with friends Dropbox have set a ‘quest’ to complete seven tasks. Your reward should you become a ‘Dropbox Guru’ is extra storage space. Motivating, fun and rewarding.

Other nice elements on the page include:

1. The tool tips describing what is necessary to complete each task that pop-up as you mouse over each line
2. The ‘Hide the Get Started tab’ option in the bottom left corner, allowing you to control the interface. This is a recognition that not everyone likes to play and that control itself creates engagement.
3. The ‘Upgrade’ option in to top right implies it is a positive thing to do and that it will be rewarding through the simple use of the star icon.

If you have seen any other great examples of gamification please share them below.

Nothing makes an idea or concept come to life better than a story or an example. So I’ve decided to create an ongoing series of posts simply showing some of the best examples of engagement I’ve seen.

If you know of anything I should feature please drop me a line.

Pizza Express – from QR code to iPhone App payment

Over the last six months the rise of QR codes for multichannel customer engagement and marketing has reached a tipping-point. Providing an easy way to use a smartphone to scan a small code in the real world and immediately access information or a service online means QR codes have started to crop up on posters, newspapers and even TV ads.

All too frequently these QR codes are simply used to link to an existing page on a website, however Pizza Express’ use recently caught my eye as an excellent example.

Like many parents I love the UK based restaurant chain. The food is a cut above the norm, they’re one of the most child-friendly outlets on the high street and their service is usually exemplary. On a recent visit I noticed a paper wrapper on the glass flower vase at the centre of the table featuring a QR code and promoting their new iPhone app.

Pizza Express provides free WiFi so scanning the image using an iPhone and installing their app takes a matter of 30 seconds. Once installed the app offers the menu, find-a-restaurant, table booking, news and special offers. However most impressive is the mobile bill payment once linked to an existing PayPal account (again less than a minute).

After your meal enter the number at the bottom of the bill into the app, choose how much service charge you wish to add and pay. Confirmation is made on screen, via an email and more impressively in our case, via the waitress who thanked us almost immediately – a great joined up service.

This experience provides value for both the restaurant and the customer. For me, the customer, I feel in control. Lack of control is one of the most important triggers for undermining engagement. I can imagine for time-pressed business lunches this control might make the difference in me choosing Pizza Express over another establishment. While I’ve never had a service problem at Pizza Express what the iPhone app provides is a reinforcement of that service brand value that is central to the food chain’s appeal.

For Pizza Express, they now have a direct route to market to me on a device I spend more time with than anything else in the world. They can capture data on my in-restaurant purchases and begin to understand that I’m not a regular visitor to any one store but instead a regular visitor to the chain – something thaat would previously have been difficult if not impossible.

Finally, Pizza Express has created a short-term talking point at the centre of the table that can travel beyond the restaurant to allow the brand to be talked about online – as witnessed here.

Download the Pizza Express iPhone app

Apple are making a big deal out of the multi-touch gestures that allow you to manipulate the interface in their new desktop OS (Lion). Lessons they’ve learnt from the iPad are rapidly impacting their other devices and software. Something Microsoft has perhaps been a bit slow doing following the success of their Xbox Kinect. Still I suspect it won’t be too much longer before a motion sensor approach to interaction is established for the desktop.

All these steps towards more ‘natural’, less mediated, methods of control and experience got me thinking. How do we develop this physicality further? Can we capture taste, weight and texture in the digital environment?

Clearly these things are physically impossible on the simple web pages or App. But that never stopped novelists or musicians striving in other mediums that seemingly didn’t lend themselves to the physical. In many ways the more abstract one is forced to be in creating these things, because of a lack of practical concreteness, the more effective and emotionally resonant something can become.

Poetry is perhaps the best example of a seemingly simple medium that can carry the heaviest weight of texture and tone.

They unswaddled the wet fern of her hair
And made an exhibition of its coil,
Let the air at her leathery beauty.
Pash of tallow, perishable treasure:
Her broken nose is dark as a turf clod,
Her eyeholes blank as pools in the old workings.
(Excerpt from Strange Fruit by Seamus Heaney)

As the web changes and becomes a more fluid experience – moving from the old pageview-to-pageview approach, to a richer more dynamic set of interactions across multiple devices – surely there is the opportunity for the evocation of physical experiences. Perhaps we might even find a little poetry and emotional connectedness in even the harshest, commercially driven websites.

Now that would be a ‘user experience’.

Following a question from my son on the issue of real super‑heroes, I got to considering my own heroes. There are plenty of people I admire, but heroes? That’s a different category altogether. Only two eventually came to mind.

Initially, to help sort my thoughts, I started mapping my life against people who had inspired and influenced me, and to whom I owe a debt. Family aside my list included:

Frank Furedi: sociologist and author – taught me the meaning of politics
Tony Chisholm: School art teacher – helped me understand passion
Rob Killick: CEO of my previous company cScape – business learnings by osmosis
Dave Chaffey: marketeer and author – made me grasp the value in marketing
BJ Fogg: father of Captology – reawakened my fascination in psychology
Karl Marx: political economist – gave me the structure of analysis to interpret the world.

However the only people I’d place in my hero group are:

Hero 1: Norman Borlaug

Nobel prize winning Borlaug was a proponent of genetically engineered crops. He designed a dwarf wheat that combined the larger, heavier heads of the tall wheats, with the shorter, sturdier stems of the dwarf wheats to produce a strain that gave high yields but wasn’t susceptible to damage in strong rain and wind.

Subsequent developments allowed two crops per year. Borlaug wheats made a significant move towards ending world hunger.

Hero 2: Virginia Apgar

Apgar, a US doctor specialising in research on newborns and anaesthesiology, created a simple five criteria score card to rate newborn babies at one minute and five minutes after birth.
(The criteria were: 1. heart, 2. respiratory effort, 3. muscle tone, 4. reflex irritability, 5. colour)

The test is now known as the Apgar test. Each criteria can score a maximum of two points. A total score below five immediately flags up that something needs further investigation or the baby needs immediate treatment. The test is used internationally and has probably saved millions of lives.

If you fancy sharing your heroes or simply your thoughts on heroism don’t hold back.

[This post is an updated and adapted version of my first ever blog post. It was initially a response to the birth of my daughter and my concern that I was bringing her into a world lacking leadership and inspiration.]

A few months back I was interviewed by the CIM following my presentation at the Technology for Marketing and Advertising – TFMA2011 – event.
The interview was part of the CIM’s project to identify the best marketing model. I chose SOSTAC.

What marketing model would you chose?

The CIM have given us 12 to select from:

7 Ps – marketing mix
Product, Price, Place, Promotion, People, Process and Physical evidence – these elements of the marketing mix form core tactical components of a marketing plan.

USP
Unique Selling Proposition is the concept that brands should make it clear to potential buyers why they are different and better than the competition.

Boston Consulting Group Matrix
This model categorises products in a portfolio as Stars, Cash Cows, Dogs and Question Marks, by looking at market growth and market share.

Brand positioning map
This model allows marketers to visualise a brand’s relative position in the market place by plotting consumer perceptions of the brand and competitor brands against the attributes that drive purchase.

Customer Lifetime Value
Customer Lifetime Value is the concept used to assess what a customer is worth, based on the present value of future revenue attributed to a customer’s relationship with a product.

Growth strategy matrix
Ansoff’s matrix identifies alternative growth strategies by looking at present and potential products in current and future markets. The four growth strategies are market penetration, market development, product development and diversification.

Loyalty ladder
This model shows the steps a person takes before becoming loyal to a brand as they move through the stages of prospect, customer, client, supporter and advocate.

PESTLE
As an extension of the traditional PEST model, this analysis framework is used to assess the impact of macro-environmental factors on a product or brand – political, economical, social, technological, legal and economic.

Porter’s Five Forces
The five forces are Rivalry, Supplier power, Threat of substitutes, Buyer power and Barriers to entry and are used to analyse the industry context in which the organisation operates.

Product Life Cycle
This model plots the natural path of a product as it moves through the stages of Introduction, Growth, Maturity, Saturation and Decline.

Segmentation, Targeting and Positioning
This three stage process involves analysing which distinct customer groups exist and which segment the product best suits before implementing the communications strategy tailored for the chosen target group.

SOSTAC
This acronym stands for Situation, Objectives, Strategy, Tactics, Actions, Control and is a framework used when creating marketing plans.

Make your choice now:

One of the key challenges facing companies at the moment is extent to which they can, or even should, gain value from customer information available within social media.

If you or your company is interested in exploring this challenge I recommend the event ‘Social CRM 2011‘ on 6th May. It has an excellent line up of speakers and I’m sure will provide some considerable insight into what is currently a very hot subject matter.

Towards the end of the day I’ll be chairing the discussion:

SCRM & The Customer Perspective: Privacy, Ownership & Expectations

Fellow panelists include: Richard Hughes (BroadVision), Chris Butler (COO, WeCanDo.Biz), Brent Leary (CRM Essentials)

You can view the full programme and buy tickets from the Our Social Times website

Last week I presented at the Fusion Marketing Experience event in Brussels, and a top event it was. Really well organised, in an interesting location, with some excellent speakers.

Many thanks to the organisers but particularly J-P De Clerck for inviting me and all those who presented and attended who helped to make it such an enjoyable occassion. I’ve included a few of the presentations and taster videos below:

…and there is more

A few links to reviews, interviews and live blogging of the event:
Event report from Emailblog.eu
Interview with Joost de Valk
Speakers and presenters photo album
Exploring multichannel customer experience
Dela Quist: branding and the unexpected impact of email
Oliver Blanchard: Social media marketing, producing results
Interview with Jim Ducharme
Interview with J-P De Clerck
Interview with Oliver Blanchard
Interview with Andre Lejeune
Interview with Rich Hall

Last week I delivered the opening plenary at the latest Directors’ Forum event in London. The day was devoted to meeting the challenge of social and mobile customer enagement.

The organisers have published the presentations from Facebook, Linkedin, Nectar, Gallup and the others on the Directors’ Forum website. Mine is also available below.

I was honoured to be among those asked to present at last night’s Fantastic Tavern. The presentations were all on themes we felt were critical for the next year. Mine was on ‘attention’ and the increased need for concentration to be productive, creative and happy.

View the presentation slides below.

[Thanks to Matt and Michelle for organising and the invite.]

]]> http://www.richard-sedley.net/2011/02/time-and-the-attention-deficit/feed/ 1 http://www.richard-sedley.net/2011/02/fusion-marketing-experience-brussels/ http://www.richard-sedley.net/2011/02/fusion-marketing-experience-brussels/#comments Sun, 06 Feb 2011 20:31:28 +0000 Richard Sedley http://www.richard-sedley.net/?p=1079 Find out more about Richard Sedley http://www.richard-sedley.net/about/

The preliminary line up for the Fusion Marketing Experience event in March has just been announced. I'll be presenting a keynote and then running an interactive workshop on Managing the Multichannel Experience.