richardbrunton:BLOG2009-09-19T17:29:30Ztag:weblog.brunton.org.uk,2009://2Movable TypeCopyright (c) 2009, richardbhttp://creativecommons.org/licenses/by-nc-sa/2.0/Subscribe with My Yahoo!Subscribe with NewsGatorSubscribe with My AOLSubscribe with BloglinesSubscribe with NetvibesSubscribe with GoogleSubscribe with PageflakesSubscribe with FeedLoungeSubscribe with NewsAlloySubscribe with Live.comAirbus A380 and the failed use of social meda2009-09-19T17:29:30Z2009-09-19T17:08:08Ztag:weblog.brunton.org.uk,2009://2.6662009-09-19T17:08:08ZRecently the Airbus A380, the world's largest commercial airliner, visited Edinburgh with a superb approach and go manoeuvre which was something to behold. It also visited Prestwick and the Dublin air show. To publicise the event they had a Twitter...richardbhttp://weblog.brunton.org.ukweblog@brunton.org.ukInternet
<p>Recently the Airbus A380, the world's largest commercial airliner, visited Edinburgh with a superb approach and go manoeuvre which was something to behold. It also visited Prestwick and the Dublin air show.</p>
<p>To publicise the event they had a <a href="http://twitter.com/A380flyvisit" title="A380 Fly Visit Twitter account" target="_blank">Twitter account</a>, obviously to keep people informed, attract more people and build a media buzz around the event. While the event was rather well attended the potential of their social media experiment was wasted, losing the company a great deal of free advertising and not helping those who were following the account, keen to see the plane.</p>
<p>This is a prime example of a company failing to remember the prime reasons for having their social media presence and for understanding exactly what is needed to make it work for them and their followers.</p>
<p>Airbus missed out on two important areas, timely communication and engagement, missing these meant that the Twitter account was wasted when it could have been so much more for those at the event, those following the plane, and the company themselves.</p>
...Come to weblog.brunton.org.uk to read the full story.
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</div><img src="http://feeds.feedburner.com/~r/richardbrunton/~4/6NIFZ0iL-DA" height="1" width="1"/>http://weblog.brunton.org.uk/archives/2009/09/airbus_a380_and.htmlRunning schedule and update2009-09-04T23:06:41Z2009-09-04T22:28:51Ztag:weblog.brunton.org.uk,2009://2.6652009-09-04T22:28:51ZIt's time to give a little update on the running situation, rather than bore people with updates after every run, I've held off to write about every new stage. However time has once again beaten me and here I find...richardbhttp://weblog.brunton.org.ukweblog@brunton.org.ukRunning
<p>It's time to give a little update on the running situation, rather than bore people with updates after every run, I've held off to write about every new stage.</p>
<p>However time has once again beaten me and here I find myself several weeks on. The main surprise though is hoe much I'm enjoying it and how obvious the effect is.</p>
...Come to weblog.brunton.org.uk to read the full story.
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</div><img src="http://feeds.feedburner.com/~r/richardbrunton/~4/s3_NkeIfOcU" height="1" width="1"/>http://weblog.brunton.org.uk/archives/2009/09/running_schedul.htmlWhere are your customers?2009-08-25T21:35:45Z2009-08-25T21:34:08Ztag:weblog.brunton.org.uk,2009://2.6642009-08-25T21:34:08ZIt amazes me that in this day and age companies don't want to engage their customers on the Internet, despite the fact that this is where a vast majority of them are and where they are actively discussing companies and...richardbhttp://weblog.brunton.org.ukweblog@brunton.org.ukCompanies
<p>It amazes me that in this day and age companies don't want to engage their customers on the Internet, despite the fact that this is where a vast majority of them are and where they are actively discussing companies and their products.</p>
<p>They place all their efforts in two key areas, shouting loudly at them while keeping their fingers in their ears through advertising, and manipulating them, telling then what they think they want to hear through their front line sales. Then they sit back and wait for them to call if they get stuck with anything, and usually farm that process out to another company.</p>
<p>Meanwhile customers both current and potential are on the Internet with growing numbers and frequency talking about the company, their products and reviewing them to their friends, family and whoever else is listening.</p>
...Come to weblog.brunton.org.uk to read the full story.
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</div><img src="http://feeds.feedburner.com/~r/richardbrunton/~4/YTP96_OuzK8" height="1" width="1"/>http://weblog.brunton.org.uk/archives/2009/08/where_are_your.htmlProject Management, modern day: Open Atrium2009-07-22T11:19:54Z2009-07-22T10:56:47Ztag:weblog.brunton.org.uk,2009://2.6632009-07-22T10:56:47ZOpen Atrium is a project management tool that is built around collaboration of project teams and brings together the power of Blogs, Wikis, Messaging, Calendar and collaborative systems all in one. While there are some systems out there already, this...richardbhttp://weblog.brunton.org.ukweblog@brunton.org.ukCool Tools
<p>Open Atrium is a project management tool that is built around collaboration of project teams and brings together the power of Blogs, Wikis, Messaging, Calendar and collaborative systems all in one. While there are some systems out there already, this is attractive as it's stylish, new and open source. Oh and I've just started writing about business tools!</p>
<p>I've talked to many people in business about the modern view of intranets and how some organisations are running their entire intranet and all their projects this way, and I've done a series on this very blog about it, but the tools are just becoming widely available.</p>
...Come to weblog.brunton.org.uk to read the full story.
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</div><img src="http://feeds.feedburner.com/~r/richardbrunton/~4/TuALBhx3Ess" height="1" width="1"/>http://weblog.brunton.org.uk/archives/2009/07/project_managem.htmlTask/Issue Management for groups: Colabolo2009-07-22T10:56:39Z2009-07-22T10:52:19Ztag:weblog.brunton.org.uk,2009://2.6622009-07-22T10:52:19ZColabolo is a collaborative team management tool for tasks and issues, a simple project management tool that isn't dependant on a certain desktop (almost!) as it runs on Adobe Air. It looks an interesting tool to bring teams together who...richardbhttp://weblog.brunton.org.ukweblog@brunton.org.ukCool Tools
<p>Colabolo is a collaborative team management tool for tasks and issues, a simple project management tool that isn't dependant on a certain desktop (almost!) as it runs on Adobe Air.</p>
<p>It looks an interesting tool to bring teams together who are working on a project and just need a simple task manager. Although I do like the more complex collaborative team management systems, this does look like a simple to use and nicely put together application.</p>
...Come to weblog.brunton.org.uk to read the full story.
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</div><img src="http://feeds.feedburner.com/~r/richardbrunton/~4/YLFZYkmAsA0" height="1" width="1"/>http://weblog.brunton.org.uk/archives/2009/07/taskissue_manag.htmlPlayStation 3, what's missing2009-07-19T21:02:10Z2009-07-19T20:59:59Ztag:weblog.brunton.org.uk,2009://2.6612009-07-19T20:59:59ZI've had my PlayStation 3 for a while now and there are things I love about it, and things I don't, and there's also things that are glaringly missing from the system that would make it the integrated system that...richardbhttp://weblog.brunton.org.ukweblog@brunton.org.ukWhat I want in...
<p>I've had my PlayStation 3 for a while now and there are things I love about it, and things I don't, and there's also things that are glaringly missing from the system that would make it the integrated system that they are trying for, and for the life of me I just don't know why they haven't implemented them. For all the excellent points about the development of the system, there are so many that are lacking.</p>
<p>First up though let's get this straight, this is not an XBox 360 vs PS3 discussion because all we'll get are people who love one and hate, and have more often than not never tried, the other. This isn't about that, and I'm sure I could balance this article up with one on the XBox 360, as I have and play one, and talk about its good points and failings, for again there are many.</p>
<p>However let's get back to the PS3.</p>
...Come to weblog.brunton.org.uk to read the full story.
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</div><img src="http://feeds.feedburner.com/~r/richardbrunton/~4/7J9HZ_Kh-Ag" height="1" width="1"/>http://weblog.brunton.org.uk/archives/2009/07/playstation_3_w.htmlRunning Training: Day Four2009-07-14T23:33:00Z2009-07-14T23:32:24Ztag:weblog.brunton.org.uk,2009://2.6602009-07-14T23:32:24ZDay four of the running training meant stepping up a notch on the training calendar that Mr. Morrow had given us, damn him for getting us into this malarkey. We went out on Saturday morning, not the best of choices...richardbhttp://weblog.brunton.org.ukweblog@brunton.org.ukRunning
<p>Day four of the running training meant stepping up a notch on the training calendar that Mr. Morrow had given us, damn him for getting us into this malarkey. We went out on Saturday morning, not the best of choices since my wife had drunk the best part of a bottle of wine and I'd had about four pints of Guinness...the night before I hasten to add, not for breakfast!</p>
<p>Still we attempted the run and we had to now up the ante to two minutes running with one minute walking repeat times seven. So that meant a longer course and because of the route around where we live, a steep climb to finish on.</p>
...Come to weblog.brunton.org.uk to read the full story.
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</div><img src="http://feeds.feedburner.com/~r/richardbrunton/~4/WxlvltQWIgQ" height="1" width="1"/>http://weblog.brunton.org.uk/archives/2009/07/running_trainin_3.htmlRunning Training: Day Three2009-07-04T11:48:00Z2009-07-04T11:45:31Ztag:weblog.brunton.org.uk,2009://2.6592009-07-04T11:45:31ZWell that was the third run of the programme, week one is officially over, and it was a tough one, I can't tell you how tough. Of course the night before was pizza and red wine, again not the best...richardbhttp://weblog.brunton.org.ukweblog@brunton.org.ukRunning
<p>Well that was the third run of the programme, week one is officially over, and it was a tough one, I can't tell you how tough. Of course the night before was pizza and red wine, again not the best before a run, and add into that the fact that we got up at eight in the morning after an interrupted night of sleep with bad dreams for my wife and a late night reading for me.</p>
<p>You can see we weren't doing ourselves any favours. We took the same route as the last run as it's just outside our front door, hence why I'm not embedding the route here. Oh, and the good news is I've found a service to stick with online, it's superb.</p>
<p>Although we did the same route as last time the stats were slightly different, let's have a look.</p>
...Come to weblog.brunton.org.uk to read the full story.
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</div><img src="http://feeds.feedburner.com/~r/richardbrunton/~4/WHLZx7i5D1Y" height="1" width="1"/>http://weblog.brunton.org.uk/archives/2009/07/running_trainin_2.htmlRunning Training: Day Two2009-07-01T09:33:48Z2009-07-01T09:33:02Ztag:weblog.brunton.org.uk,2009://2.6582009-07-01T09:33:02ZWell I had my second run the other evening, that's Tuesday the 30th of June, and it was a lot easier. We actually ran from our house and discovered a short loop that comes right back to the front door...richardbhttp://weblog.brunton.org.ukweblog@brunton.org.ukRunning
<p>Well I had my second run the other evening, that's Tuesday the 30th of June, and it was a lot easier. We actually ran from our house and discovered a short loop that comes right back to the front door which matches the first week's training run almost perfectly.</p>
<p>We'll see how it does for the second week, but we have plenty little side tracks to add onto it to make it a little longer, one's even off road and over a big hill, not looking forward to that one.</p>
...Come to weblog.brunton.org.uk to read the full story.
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</div><img src="http://feeds.feedburner.com/~r/richardbrunton/~4/48RaosyjcjI" height="1" width="1"/>http://weblog.brunton.org.uk/archives/2009/07/running_trainin_1.htmlRunning Training: Day One2009-06-30T23:42:09Z2009-06-30T23:35:29Ztag:weblog.brunton.org.uk,2009://2.6572009-06-30T23:35:29ZThis was a shock to us that the night before Saturday 27th of June, during some wine partaking, we decided just to go for it the next day, no planning, no organisation, just doing it. I looked out the marathon...richardbhttp://weblog.brunton.org.ukweblog@brunton.org.ukRunning
<p>This was a shock to us that the night before Saturday 27th of June, during some wine partaking, we decided just to go for it the next day, no planning, no organisation, just doing it. I looked out the marathon training plan that my mate <a href="http://offwhite.my-expressions.com/" title="Dave Morrow's photography" target="_blank">Dave Morrow</a> had sent me and we continued with the wine.</p>
<p>Come the morning, slightly dodgy heads, we leapt into action and headed down to the beach at Silverknowes.</p>
...Come to weblog.brunton.org.uk to read the full story.
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</div><img src="http://feeds.feedburner.com/~r/richardbrunton/~4/uO-EsRYppXw" height="1" width="1"/>http://weblog.brunton.org.uk/archives/2009/06/running_trainin.htmlMarathon training, me?2009-06-30T23:33:45Z2009-06-30T23:29:36Ztag:weblog.brunton.org.uk,2009://2.6562009-06-30T23:29:36ZI've been talking for some time about doing something for charity, a long bike ride, a virtual row around Britain, something to raise money for either the British Heart Foundation or some form of cancer care, however I've always talked...richardbhttp://weblog.brunton.org.ukweblog@brunton.org.ukRunning
<p>I've been talking for some time about doing something for charity, a long bike ride, a virtual row around Britain, something to raise money for either the British Heart Foundation or some form of cancer care, however I've always talked about it and never really followed through.</p>
<p>My friend <a href="http://offwhite.my-expressions.com/" title="Dave Morrow's photography" target="_blank">Dave Morrow</a> kept talking about how I should try running, and slowly, over time, circumstances colluded. My bike, my second favourite form of exercise, is broken and while it is I'm piling on weight, a colleague, similar build to me, trained and ran a 10k, and then Dave sent me a training programme for a marathon.</p>
...Come to weblog.brunton.org.uk to read the full story.
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</div><img src="http://feeds.feedburner.com/~r/richardbrunton/~4/XVCcT2RiBNE" height="1" width="1"/>http://weblog.brunton.org.uk/archives/2009/06/marathon_traini.htmlCompanies, customers and internet contacts2009-06-14T21:21:26Z2009-06-14T21:20:31Ztag:weblog.brunton.org.uk,2009://2.6552009-06-14T21:20:31ZCompanies need customers, customers buy their product, hand over money, and that money goes to pay the wages of the people working for it and make the company bigger and bigger. More than just getting the customers they have to...richardbhttp://weblog.brunton.org.ukweblog@brunton.org.ukCompanies
<p>Companies need customers, customers buy their product, hand over money, and that money goes to pay the wages of the people working for it and make the company bigger and bigger. More than just getting the customers they have to retain them, that's a key to growing a company, that's what you see every major company from superstore to bank trying to do, keep the customers they have.</p>
<p>To retain them they need to do something really important, and that's address any problems or questions they have with the company as soon as they have them and make sure they don't arise again. How do they do that? They keep in touch with them, they open channels of communication with them and give them the means to contact them.</p>
...Come to weblog.brunton.org.uk to read the full story.
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</div><img src="http://feeds.feedburner.com/~r/richardbrunton/~4/ggxzf9qMYO0" height="1" width="1"/>http://weblog.brunton.org.uk/archives/2009/06/companies_custo.htmlThe Quiet Period2009-06-14T17:18:53Z2009-06-14T17:17:06Ztag:weblog.brunton.org.uk,2009://2.6542009-06-14T17:17:06ZFor those that are still following my personal site thanks are due, thanks for continuing to follow me despite a long quiet period. There’s been a long time with nothing being written, but I’m hoping to start changing that and...richardbhttp://weblog.brunton.org.ukweblog@brunton.org.ukLife
<p>For those that are still following my personal site thanks are due, thanks for continuing to follow me despite a long quiet period. There’s been a long time with nothing being written, but I’m hoping to start changing that and pick up the posting once again.</p>
<p>It’s been a tough time personally, although if you follow Filmstalker (the site, Twitter, or any social network I'm on) then you’ll be wondering why I haven’t been online here. Well, it's pretty easy, I just haven't wanted to write much about myself.</p>
...Come to weblog.brunton.org.uk to read the full story.
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</div><img src="http://feeds.feedburner.com/~r/richardbrunton/~4/m6Sa0O1GLpk" height="1" width="1"/>http://weblog.brunton.org.uk/archives/2009/06/the_quiet_perio.htmlEngland dominates British television2008-11-19T20:27:52Z2008-11-19T20:27:15Ztag:weblog.brunton.org.uk,2008://2.6522008-11-19T20:27:15ZI couldn't believe what ITV have done tonight, it may seem trivial to those outside Scotland, but it goes to show how the country is treated when it comes to National versus English television. It seems that while England are...richardbhttp://weblog.brunton.org.ukweblog@brunton.org.ukMoans
<p>I couldn't believe what ITV have done tonight, it may seem trivial to those outside Scotland, but it goes to show how the country is treated when it comes to National versus English television.</p>
<p>It seems that while England are served their national team playing football, Scotland can't see theirs, nor can they see the programme that's usually on at the same time.</p>
...Come to weblog.brunton.org.uk to read the full story.
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</div><img src="http://feeds.feedburner.com/~r/richardbrunton/~4/kB1EuEo85R8" height="1" width="1"/>http://weblog.brunton.org.uk/archives/2008/11/england_dominat.htmlShock horror news reports from BBC!2008-10-30T18:45:07Z2008-10-30T18:36:20Ztag:weblog.brunton.org.uk,2008://2.6512008-10-30T18:36:20ZI'm really getting fed up with the way the news is being presented these days, more and more it's short, sharp headlines, with reporters pushing people for something controversial or interesting whatever the story and whatever the real story behind...richardbhttp://weblog.brunton.org.ukweblog@brunton.org.ukMoans
<p>I'm really getting fed up with the way the news is being presented these days, more and more it's short, sharp headlines, with reporters pushing people for something controversial or interesting whatever the story and whatever the real story behind it.</p>
<p>There's also the growing trend of leaping on a story that's “hot gossip” rather than doing some investigative journalism – why explain the failure of UN forces in the Congo and what the truth behind the problems there is when we can focus on the inane and blown out of all proportion story of Russell Brand, Jonathan Ross and Andrew Sachs?</p>
...Come to weblog.brunton.org.uk to read the full story.
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</div><img src="http://feeds.feedburner.com/~r/richardbrunton/~4/CFVCRJFdz0w" height="1" width="1"/>http://weblog.brunton.org.uk/archives/2008/10/shock_horror_ne.html