tag:blogger.com,1999:blog-67412862009-12-30T22:51:41.356+13:00Observations, aspirations, recommendations and adaptations from the desktop of Richard Phelps (Version 6). This blog was formerly known as Thoughts from the studio.Richardhttp://www.blogger.com/profile/08405135351171085194noreply@blogger.comBlogger407125richardphelpshttp://feedburner.google.comtag:blogger.com,1999:blog-6741286.post-38695659710407438502009-11-02T16:19:00.003+13:002009-11-02T16:22:05.402+13:002009-11-02T16:22:05.402+13:00

Saw this on Mediawatch last week... and posting it here for international friends who can't watch it on Australia's ABC iView (plus it gets deleted after 14 days or so...)Does your country have a Mediawatch type program?

Richardhttp://www.blogger.com/profile/08405135351171085194noreply@blogger.com1http://richardphelps.blogspot.com/2009/11/acma-investigates-super-radio-network.htmltag:blogger.com,1999:blog-6741286.post-22752420450880482612009-11-02T12:44:00.005+13:002009-11-02T12:53:38.622+13:002009-11-02T12:53:38.622+13:00

I find it fascinating in this day and age where Presidents and Prime Ministers can be used for marketing purposes.Already this year, Kevin Rudd was used for a TV ad:And now for a radio ad on rebates - with an Aussie injection at the end. "Fair dinkum!"

Richardhttp://www.blogger.com/profile/08405135351171085194noreply@blogger.com0http://richardphelps.blogspot.com/2009/11/kevin-rudd-your-marketing-man.htmltag:blogger.com,1999:blog-6741286.post-64857272270411399092009-09-28T16:08:00.002+13:002009-09-28T16:10:55.494+13:002009-09-28T16:10:55.494+13:00

Prezi is a new way to create presentations. I reckon the more I play with this, the better I'd become. That's assuming I have time to do it. This simple one I made below took about an hour including signing up.

Richardhttp://www.blogger.com/profile/08405135351171085194noreply@blogger.com0http://richardphelps.blogspot.com/2009/09/prezi.htmltag:blogger.com,1999:blog-6741286.post-88200256521253580932009-09-28T13:40:00.009+13:002009-09-28T14:17:52.617+13:002009-09-28T14:17:52.617+13:00

I love seeing Tourism NZ ads like this appearing on Australian websites. Nice show guys!If you're in NZ, you probably won't see this banner ad, thanks largely to geo-coding, but i've saved the flash ad, so you can see it here. Take a look - interact with it!Is this the New Zealand you want Australia to see?

Richardhttp://www.blogger.com/profile/08405135351171085194noreply@blogger.com1http://richardphelps.blogspot.com/2009/09/newzealandcom-targets-australian-market.htmltag:blogger.com,1999:blog-6741286.post-81103080931537689812009-09-11T11:36:00.009+12:002009-09-11T12:06:30.615+12:002009-09-11T12:06:30.615+12:00

Its very interesting to read how people are recieving the news, that Apple have included an FM tuner in their latest iPod Nano (the 5G).Here's my take.It's a long overdue addition.It's a great addition.At first glance, it looks to help keep radio relevant in the ever fragmenting media pie.While it appears to be doing radio a favour, Apple has actually turned the FM dial into a cash cow for

Richardhttp://www.blogger.com/profile/08405135351171085194noreply@blogger.com2http://richardphelps.blogspot.com/2009/09/2009-ipod-nano-5g.htmltag:blogger.com,1999:blog-6741286.post-69537422045113337862009-09-09T12:54:00.009+12:002009-09-09T13:16:34.742+12:002009-09-09T13:16:34.742+12:00

Can I politely ask you to upgrade?Could you please download, install and start using Firefox 3 or Google Chrome? Please?Why am I asking? What has sparked this?Well, the spark has been a blazing inferno for quite some time, and this post has been well overdue, but today really is the day I need to publish my thoughts on this.Here's an email I've just sent to a client, explaining why they couldn't

Richardhttp://www.blogger.com/profile/08405135351171085194noreply@blogger.com0http://richardphelps.blogspot.com/2009/09/do-you-use-internet-explorer.htmltag:blogger.com,1999:blog-6741286.post-12160356306632528422009-07-24T10:58:00.004+12:002009-07-24T11:09:27.836+12:002009-07-24T11:09:27.836+12:00

from BestAds.com:The aim of this Grey Melbourne spot is to disabuse drivers of the notion that it's OK to drive after smoking a joint. It's a simple story, simply told by Sean Meehan of Soma Films.

Richardhttp://www.blogger.com/profile/08405135351171085194noreply@blogger.com1http://richardphelps.blogspot.com/2009/07/go-on-dull-your-senses.htmltag:blogger.com,1999:blog-6741286.post-22678191120888962682009-07-21T12:05:00.006+12:002009-07-21T12:18:46.857+12:002009-07-21T12:18:46.857+12:00

A clever man - and not just for his accordian skills!Weird Al Yankovic is seeking suggestions from his Twitter followers, for submissions for an upcoming "Essential" double CD which is slated to be released in October. I don't know if he will use the actual data, but boy - nothing beats the feeling like you are actually contributing!Perhaps in addition, he could see which of his singles have been

Richardhttp://www.blogger.com/profile/08405135351171085194noreply@blogger.com0http://richardphelps.blogspot.com/2009/07/weird-al-uses-twitter-for-audience.htmltag:blogger.com,1999:blog-6741286.post-23707249320522464382009-07-16T00:13:00.014+12:002009-08-02T19:15:32.000+12:002009-08-02T19:15:32.000+12:00

If you are in charge of a website with advertising on it, you should know that cost per impression is dead and you really need to find a new way of creating value to your content.Referrals.It's the new skool word of mouth, and what better way to break news or spread something useful/cool/silly/controversial than by using Twitter.And Twitter doesn't do impressions. It does response - and it SHOWS

Richardhttp://www.blogger.com/profile/08405135351171085194noreply@blogger.com0http://richardphelps.blogspot.com/2009/07/twitter-doesnt-do-impressions.htmltag:blogger.com,1999:blog-6741286.post-32004112420355653092009-07-10T12:11:00.005+12:002009-07-15T15:13:24.151+12:002009-07-15T15:13:24.151+12:00

Obama's successful presidency campaign, the Iraq Election, Michael Jacksons death - are the three biggest examples of how Twitter and the internet has broken news - and continued unveiling details on each of these stories freely, without editorial - just the facts.twist_data = '.eJydnE1vmzcWhff6Fd0liybgvfwuMIvBzAT1posGmJWBQrUVW1NbNiylDebXD_m-diyea57FBDBs64jk5eUjfh3nfX_96Daf3-0O1-

Richardhttp://www.blogger.com/profile/08405135351171085194noreply@blogger.com0http://richardphelps.blogspot.com/2009/07/newspapers-source-of-aged-news.htmltag:blogger.com,1999:blog-6741286.post-71017810120135239012009-06-27T15:29:00.011+12:002009-06-29T00:16:20.595+12:002009-06-29T00:16:20.595+12:00

I saw it in cinemas. Last night when I saw the DVD in the shop, I just HAD to watch it again!There are some great scenes with Jim Carrey, and credit to a stellar performance by kiwi Rhys Darby. Definitely Jim's best flick since Fun with Dick & Jane. Here are some of his great faces in Yes Man...and below, the scene from the above still...

Richardhttp://www.blogger.com/profile/08405135351171085194noreply@blogger.com1http://richardphelps.blogspot.com/2009/06/yes-man.htmltag:blogger.com,1999:blog-6741286.post-45555221780836489502009-06-26T12:05:00.006+12:002009-06-26T12:23:35.961+12:002009-06-26T12:23:35.961+12:00

I don't think there will be any Memorial Children's Kindergartens named after Michael Jackson, but the pop icon has rocked me less than I expected.A remarkable news day - Farah Fawcett dies from her long cancer battle, then Michael Jackson of a heart failure. We know this, because a credible source confirmed it.Twitter has a lot to answer for when it comes to "a source". 19 minutes after it

Richardhttp://www.blogger.com/profile/08405135351171085194noreply@blogger.com0http://richardphelps.blogspot.com/2009/06/michael-jackson-dead-at-50.htmltag:blogger.com,1999:blog-6741286.post-48609754595184703562009-06-20T11:54:00.005+12:002009-06-20T12:08:53.665+12:002009-06-20T12:08:53.665+12:00

Okay, so I've been using Twitter for a few months now.It hasn't been too difficult to use, or remember to update. Reason being, there has been one program I've used that's been easy (until now) for me to use Twitter.It's a Firefox plugin called Twitterfox. Now, it's a great tool to have but the more you use Twitter, it makes the browser sluggish - coz it's constantly pulling tweets from Twitter.

Richardhttp://www.blogger.com/profile/08405135351171085194noreply@blogger.com0http://richardphelps.blogspot.com/2009/06/tweet-tabs.htmltag:blogger.com,1999:blog-6741286.post-71834354236859902422009-06-18T13:18:00.016+12:002009-06-18T14:04:07.646+12:002009-06-18T14:04:07.646+12:00

Fathers Day is coming up, so I thought I'd give you a bit of help to think outside the square a bit, when considering a gift.Guys like customisation. Especially when it comes to gadgets, but more broadly, anything that is funtional and slapped with a bit of humour that matches their personality will ALWAYS be a winner!Click the image for more information... Have fun!For the executive who has

Richardhttp://www.blogger.com/profile/08405135351171085194noreply@blogger.com2http://richardphelps.blogspot.com/2009/06/gifts-dad-will-love-but-no-one-else.htmltag:blogger.com,1999:blog-6741286.post-43091721398788853092009-05-26T23:58:00.004+12:002009-05-27T00:41:54.171+12:002009-05-27T00:41:54.171+12:00

So this article has me all riled up on this topic again. John Key wants to crush boy racer cars.Let me put this on the web one more time:BOY RACERS are IDIOTS.The culture that surrounds these morons is incomprehensible. They are bogans who do not obey road rules, challenge unanimous laws, and more importantly, they kill and injure innocent people with their vehicles, through reckless driving on

Richardhttp://www.blogger.com/profile/08405135351171085194noreply@blogger.com1http://richardphelps.blogspot.com/2009/05/bloody-boy-racers.htmltag:blogger.com,1999:blog-6741286.post-36554684439247037142009-05-05T17:51:00.006+12:002009-05-05T18:10:46.923+12:002009-05-05T18:10:46.923+12:00

We are putting our feet in the sand, to see how Twitter will work for business.I'm hoping that by giving this a fair shot, it will help strengthen our relationship with the online visitors, but also increase brand loyalty in an ever-expanding cloud of options.More important than anything though, it's evolving a well known brand toward a new audience, who are increasingly engaging with social

Richardhttp://www.blogger.com/profile/08405135351171085194noreply@blogger.com0http://richardphelps.blogspot.com/2009/05/twitter-for-business.htmltag:blogger.com,1999:blog-6741286.post-37146504086097972382009-05-05T11:13:00.006+12:002009-05-05T11:46:48.756+12:002009-05-05T11:46:48.756+12:00

How the heck does foreign currency work in a recession?Look at the NZ dollar vs the US dollar in the last few days. I see no change to what its usually like before the recession: NZ$1 = US$0.577280 (May 5, 2009)It could be worse I guess. I'm thinking that since the US market is so big, it can recover from a large fall very quickly. As the NZ market is tiny in comparison, the US dollar has a

Richardhttp://www.blogger.com/profile/08405135351171085194noreply@blogger.com0http://richardphelps.blogspot.com/2009/05/whats-up-with-nz-dollar.htmltag:blogger.com,1999:blog-6741286.post-41662683358401333112009-04-29T14:12:00.006+12:002009-04-29T15:31:48.472+12:002009-04-29T15:31:48.472+12:00

Lets see if I get a response to this!From: Richard PhelpsSent: Wednesday, 29 April 2009 12:10 PMTo: 'info@linz.govt.nz'Subject: renaming the islands - opinionBoth islands are part of NEW ZEALAND.They are not independent as states, so shouldn't be treated or viewed as anything but WHOLE... they are a part of each other.Think of the origins of an "Island". Banks Peninsula was originally thought to

Richardhttp://www.blogger.com/profile/08405135351171085194noreply@blogger.com0http://richardphelps.blogspot.com/2009/04/fw-renaming-islands-opinion.htmltag:blogger.com,1999:blog-6741286.post-69651661937195430762009-03-06T08:54:00.004+13:002009-03-06T09:16:30.998+13:002009-03-06T09:16:30.998+13:00

A lot of reasons I post this - but I will keep it simple.On January 8 2009, Vancouver Radio Station 95 Crave relaunched as Virgin Radio Vancouver.I was really impressed with the lead-in to this launch. There was an open tease on air, the 95 Crave website was even blogging about it - and not just the webmaster, but from the programme director Ronnie Stanton (yes, the Australian).Particularly

Richardhttp://www.blogger.com/profile/08405135351171085194noreply@blogger.com0http://richardphelps.blogspot.com/2009/03/virgin-radio-vancouver.htmltag:blogger.com,1999:blog-6741286.post-62621669006041224742008-12-31T12:39:00.007+13:002008-12-31T12:55:20.996+13:002008-12-31T12:55:20.996+13:00

Looks like it's gonna be a thriller!Listening to some of the interviews over the week on 2UE, confirms this years Sydney Fireworks will definitely be some spectacle! Click the 2UE logo to listen...

Richardhttp://www.blogger.com/profile/08405135351171085194noreply@blogger.com3http://richardphelps.blogspot.com/2008/12/sydney-new-years-eve-2008.htmltag:blogger.com,1999:blog-6741286.post-55463162897995655502008-12-11T00:25:00.001+13:002008-12-11T00:28:45.755+13:002008-12-11T00:28:45.755+13:00

The best thing since Dick in a Box.. oh.. actually.Anyway - the vid! Spot Justin Timberlake (again!)

Richardhttp://www.blogger.com/profile/08405135351171085194noreply@blogger.com2http://richardphelps.blogspot.com/2008/12/jizzed-in-my-pants.htmltag:blogger.com,1999:blog-6741286.post-1106675342384683022008-11-19T20:09:00.004+13:002008-11-19T20:32:31.407+13:002008-11-19T20:32:31.407+13:00

Okay, there is a storm in a teacup over this American ad. I simply put it down to flakey execution.Motrin - a company owned by Johnson & Johnson that produces pain relief pills, has just pulled this ad after too many Mothers and Fathers complained about it.Take a look.Did you spot the offense? If not, I really suggest you watch it again.So after a second time, can you see where the problem lies?

Richardhttp://www.blogger.com/profile/08405135351171085194noreply@blogger.com2http://richardphelps.blogspot.com/2008/11/motrin-ad.htmltag:blogger.com,1999:blog-6741286.post-65231946392154133912008-11-13T13:37:00.006+13:002008-11-13T13:49:17.299+13:002008-11-13T13:49:17.299+13:00

Over the years of using Gmail, I've particuarly like their approach to introducing new technologies - that being, getting it right before jumping the gun.Video chat has been around for a while now - I'm an avid user of Skype. Google introduced their chat and video application (Google Talk) as a standalone application a few years ago - but i was already going good on Skype, so there's been no need

Richardhttp://www.blogger.com/profile/08405135351171085194noreply@blogger.com1http://richardphelps.blogspot.com/2008/11/gmail-gets-better-bit-by-bit.htmltag:blogger.com,1999:blog-6741286.post-74562891039560310942008-11-06T18:59:00.004+13:002008-11-06T19:02:04.358+13:002008-11-06T19:02:04.358+13:00

How embarrassing. Click the picture to see the large screenshot.

Richardhttp://www.blogger.com/profile/08405135351171085194noreply@blogger.com0http://richardphelps.blogspot.com/2008/11/spell-check-your-website-today.htmltag:blogger.com,1999:blog-6741286.post-26662408233897651472008-10-29T12:40:00.001+13:002008-10-29T12:42:21.148+13:002008-10-29T12:42:21.148+13:00

Send this picture to everyone you know. It worked for me!

Richardhttp://www.blogger.com/profile/08405135351171085194noreply@blogger.com1http://richardphelps.blogspot.com/2008/10/this-really-works.html