It also allows you to quickly test what your target market wants and is willing to pay for. Whether your run an offline or online business, using Google Adwords for testing or getting traffic is highly recommended. In this article series, you'll …

Learn how to use Google Adwords to market your products or services on the Internet

You'll be using a direct-marketing method, so you'll only market to people who:

1. Are looking for your product or service right now

2. And you're only paying when someone clicks on your Google Ad to go to your website.

Check Out Your Competitiors And Do Keyword Research

Before you start using Adwords, go to spyfu.com, to see which keywords your competitors are bidding on in Adwords, and what they're paying for each click. Now you have an idea what your competitors are doing an your target market looks like, you can start with your own Adwords campaign.

Before setting up your Google Adwords campaign, you need to do keyword research to find out what your prospects and customers are looking for. The easiest way to do this is to go to Wordtracker.com or http://inventory.overture.com and type in the keywords which your visitors will most likely use — to find your products or services.

Also think of synonyms and other diverse terms they might use to find you too. You will also find out how much competition you have for these specific keywords. So generally you want to find keywords which have lots of visitors for your product or service and not too many competitors.

The second step would be to take these keywords and to set up Google Adwords campaigns in your newly created Google Adwords account. We then break these campaigns into tightly matched keyword groups: For example, if our campaign was about dogs, we would create a campaign about Labradors, Alsatians and Rottweilers. Within The keyword group for labradors, we would for example have words such as Golden Labrador, Silver Labrador, Black Labrador etc.

At a later stage you can always subdivide these keyword groups still further if you find that you can create a more specialized keyword group for gold labradors. By creating tightly matched groups of keywords, visitors looking for a black labrador will be able to find specific information about this type of dog.

Remember Your Negative Keyword List…

Remember to also set up a negative keywords list. This is a list of words which you do not want your visitors to use to get to your web page. Look at your keywords your found during your research and decide which ones will simply waste your money if your target market clicks on them. Include these in your negative keyword list.

Setting up a negative keywords list will allow you to save money and improve it the click through rate of your campaigns to your web pages. The click through rate is important, because a good click-through-rate gets rewarded by Google with a cheaper cost-per-click.

Match Your Keywords to Your Webpages…

Your keywords about your dogs should now match the keywords on the webpage where you send your AdWords visitors to. In other words your web pages will also be about Golden labradors Silver labradors and Black labradors. Remember to create a special web page for each keyword group so that you can send your visitors to the exact page that they are looking for. Do not send the visitors you get from your Adwords campaigns to your homepage. You'll only frustrate your visitors.

Your next step would be to create the actual ads in Google Adwords. Create two google ads, so that you can test the one ad against the other ad. This way, you continuously test which ad performs the best. You are now well on your way to creating effective Adwords campaigns to make money for your business.

You need a simple, but deadly effective time management system.

Today, I'm going to share my system with you. It enables you to be productive day after day and getting an amazing amount work done on the fly.

Simple Time Management for Small Business…

I'm sure you know about the 80/20 rule. Most people get 20% of the things done in 80% of the time, and 80% of the things done in 20% of the time. And if you're like me, and you get most things done in the morning, then make sure you get 80% of your work done in the first 20% of the morning. And remember to do the "To Do" items on your list you fear, first! Then do the fun items!

This has improved my productivity by over 300%, because I always get most of the important "To Do" things done for the day.

The first thing I do when I plan my day, is to enter the tasks that I want to do into a software called the Journal. You can find this software at http://www.davidrm.com. With this amazing software you can enter your "To Do" list for the day, organize your notes about any topic you can think of, and write short stories and articles. In short, I use it for for any information I need to record and remember.

For example, if I need to jot down great information about a specific topic, I put it in the Journal. If I plan to do a specific project, I also put it in the Journal. So as you can see, the Journal simply represents all the information, planning, and goal setting I need to keep track of — in one place. My information is organized and I'm able to stay focused on my tasks ahead.

Time Yourself for Best Results…

I then use XNote Stopwatch to time me for 55 minutes while I do a specific task. I then take a break for 10 minutes, and then do the next task for another 55 minutes. These tasks are not set in stone as far as the length of time is concerned. I could also do a task for 45 minutes and break for 15 minutes if I'm not feeling good on that particular day. The main point though, is that I do the most important task of the day first, which guarantees that I'm getting things done day-by-day.

When I start my highly productive system on a particular day, it works as follows. I close my eyes and imagine how I'm getting the task done with speed and accuracy… And I see the great results I got from my actions. This only takes a few seconds.

I then open my eyes, set the time in XNote Stopwatch, and get cracking with my task for the next 55 minutes. Remember to be focused. Don't surf the Internet, don't call anyone and don't do anything else but this task for the next 55 minutes. I do this cycle at least four times a day.

Can you now see that you have to be productive, because you get 80% of your most important tasks done at the beginning 20% of everyday?

The beauty about the system is that you don't have to force yourself to work. You simply set your most important  tasks you want to do the beginning of the day, and do them before you do anything else.

Create your own system and you'll be an action taker instead of a procrastinator.

The trap I see almost all small business owners fall into, is that they stop marketing like crazy. They seem to get comfortable and "hope" they'll magically make more money.
It ain't gonna happen without constant marketing, and creating several ways to pull in customers!

Take these Four Action Steps to Generate a Constant Stream of Customers For Your  Small Business

1. Market Constantly to Get New Prospects and Customers

If you market to local customers in your immediate area, advertise with flyers, create promotional events, and have permanent ads running in your local press or radio station. You simply have to keep these ads running and stage promotional fun events to be present in front of your prospects on a consistent basis.

If you market nationally, make sure you also market consistenly in front of your target market, via adwords, magazines, TV or radio ads, direct mail and Press Releases etc. Test what medium is profitable to you, but make sure you have a constant stream of prospects becoming aware of your products or services too.

2. Market Your Website With Both Search Engine Optimization Strategies and Google Adwords

Get prospects to your website with Search Engine Optimization strategies and Google Adwords. All Google Adwords clicks should lead to a squeeze page where you get them to sign up for your special report or newsletter. This is the most efficient way to justify the cost of the adwords campaigns. If you simply send these adwords visitors to your homepage, most of them will browse your site and leave… so make sure you send these visitors to a squeeze page and capture their name and email!

3. Introduce Your Customers Into Your "Continuation Program"

If at all possible, get your customers into some kind of continuation program that pays you month by month. No matter what you sell, think of a way to engage your prospects into a monthly payment program (give them a discount for doing this), so you can build your profits exponentially as you manage to get more customers. You don't want to sell them once and then they're gone….

4. Create A Back-End Product or Service For Your Best Customers

Think of a Back-End product or service which you can sell the raving fans of your business. Almost all business have raving fans… those 10% who love your product or service. Create a higher priced product or service these fans will love, which will enable you to generate sales without having to find additional customers.

If you follow these four steps, keep marketing for new customers, and keep developing good products and services for your customers, you'll always be able to make a profit and stay in business. You have to be active and market like crazy though. That's your insurance policy to stay in business and succeed.

What are your strategies for making a small business thrive?