RileyPool.com

POFPrimer.com – The #1 Guide to Make Money Online by Advertising on PlentyofFish.com

Riley — Thu, 26 Jan 2012 08:57:46 +0000

I recently developed an info product to help affiliates advertise on POF. It’s called POFPrimer.com. This guide covers everything from basic account functions and automation tools all the way to my wildly popular, and very detailed case studies.

There is a ton of exclusive information that I haven’t shared elsewhere. I’ve detailed some of the information available to members below. Memberships are lifetime memberships, there are no monthly recurring costs to stay a member.

Targeting – This is the single most crucial part of your campaign. Every single targeting option is broken down in detail and I discuss how you can use multiple targeting options to create angles for your campaigns.
Ad Copy – I cover every aspect of writing your ad, including the use of POF’s dynamic insertion tags and how to increase your CTR. I even give away the ad copy that has been responsible for the bulk of my revenue over the past 3 years.
Creatives – I give away the same creatives I’ve used over the last year and a half that has generated me revenues approaching seven figures. There are also links to a virtually endless supply of creatives, both male and female.
Optimizing Campaigns – If you’re getting conversions, but having a tough time getting profitable, I break down how to properly optimize your campaign to realize a positive ROI.
Scaling Campaigns – I explain 11 different ways you can scale your campaigns on POF to turn into a real moneymaker.
Case Studies – If you’ve seen the case studies I’ve done on this blog, this just expands on that information. There are few case studies I’ve done on POF that haven’t been posted anywhere else! On a few of the new case studies I even go as far as giving you my best creatives, including the profitable ones from my WAP case study!
External Case Studies – A collection of 10 more case studies that have been posted across the Internet about POF that includes everything from the new Pets targeting option, the new 310×110 placements, similar, but different headlines, border and background shading and most importantly, even profitable campaigns that are outside of the dating vertical.
Further Research – Another collection of great POF information you can put to use including a scraper, the POF demographic tool and blog posts I’ve gathered that will help you increase your ROI.

Best of all, members can comment on all of my content with any questions they may have and I will personally be answering all questions.

Everybody that reads my blog is eligible for 15% off any membership by using the “rileypool” coupon.

MEMBERSHIP OPTIONS

POF Primer – $59.99 – You have complete access to all the content on POFPrimer.com.
Campaign Setup, Targeting & Creatives – $27.99 – This membership has access to the Overview, POF Basics, Campaign Creation and Creating Ads tabs and all their child pages. You can preview the content on the Optimize & Scale, Reporting and Research tabs.
Optimizing, Scaling & Reporting – $19.99 – This membership has access to the Overview, POF Basics, Optimize & Scale and Reporting tabs and all their child pages. You can preview the content on the Campaign Creation, Creating Ads and Research tabs.
Case Studies & Research – $27.99 – This membership has access to the Overview, POF Basics and Research tab and all their child pages. You can preview the content on the Campaign Creation, Creating Ads, Optimize & Scale and Reporting tabs.

P.S. – Everybody that signs up as a member (even free members) becomes an affiliate and you will make 40% on the first sale.

30 Campaigns in 30 Days: Final Update

Riley — Sat, 24 Sep 2011 06:09:22 +0000

Friday at midnight marked the end of my 30 Campaigns in 30 Days Challenge. I didn’t post an update last week because I did a total of like 3 campaigns for that week and just didn’t do much work. It’s tough getting back in the grove once you’ve achieved the goals you set out to and become complacent. The drive is coming back, slowly, but surely.

This past week I reached my goal of 7 campaigns in 7 days, but I fell just short of my 30 Campaigns in 30 Days goal. I made a total of 26 campaigns. Of those campaigns only about 3 are profitable and even those are really, really small volume. But when you don’t have anything going, you’ll take whatever comes your way.

Overall, this challenge was tough for me. I was counting unique offers as campaigns. I wasn’t counting unique campaigns where I would test different ages, countries or genders. If I counted them this way, I definitely hit my goal.

On another note… Over on PPVPlaybook, the members started a new 30 Campaigns in 30 Days Challenge themselves. I’m going to participate in this challenge, but this time I’m going to count every campaign that I create, even if its just scaling or testing different demographics for the same offer. I hope to knock this one out of the park. I’m hoping maybe I can do 60 campaigns in 30 days.

30 Campaigns in 30 Days: Week 2 Update

Riley — Sat, 10 Sep 2011 05:29:43 +0000

I’m a little late on this update, but as of Thursday, I had created 14 campaigns in 14 days. Most of these have been PPV campaigns that include real simple landers with very miniscule split tests. Unfortunately, not a single one of these campaigns have been profitable so I’ve been pissing money. I think my best one so far has been -50% ROI.

Having made 90% of my money the last two years from Facebook, trying to move onto other traffic sources and testing out new verticals, this has been a very trying two weeks. I was so accustomed to dating that I could turn probably 50% of my campaigns profitable within the first 24 hours. Going this long without finding a profitable campaign has been tough.

At the very least, this campaign is keeping me in check and making me create campaigns every day. I know I’ll find a campaign or two before these 30 days are up. Hopefully these campaigns show me what to do/not to do when tackling PPV traffic.

30 Campaigns Update: Week 1

Riley — Thu, 01 Sep 2011 20:20:56 +0000

Over the last week I was only able to launch a few campaigns and I’m a little behind schedule.

I was able to launch a few international PPV campaigns, a couple dating campaigns on POF. One of the PPV campaigns was just launched yesterday, so I’m still getting data on it. Both dating campaigns had multiple angles and one offer just didn’t convert and the other offer is showing promise, so I’m sticking with it.

In total I’ve only launched 6 campaigns in 7 days. That’s more campaigns than I’ve launched last week, so hopefully the trend continues and I’ll be past halfway come the end of next week.

Driftnet – A 3rd Party POF Campaign Management Utility

Riley — Thu, 01 Sep 2011 03:45:46 +0000

I was recently having a chat with Ben at POF about what is and isn’t allowed on POF and he mentioned to me a new, and very useful 3rd party POF campaign management utility called Driftnet.

I had a brief chat with the owner and he’s genuinely interested in hearing feedback from and he wants to know what he can do to improve the application. He’s also interested in developing add-ons to other other platforms. If you have any feedback or suggestions for him, you’re encouraged to email him at mjhayter@gmail.com.

Campaign Name Search – Allows you to search and filter your campaigns based on their name and/or status.
Creatives Overview – Drill down and browse your creatives without leaving the campaign page. You can pause your poorly performing ads from here, and also compare them with other campaigns at the same time.
Removes Unneeded Elements – Removes the graph and other unneeded page elements including the paging to maximize the screen real estate and make it easier to find your campaigns.
Displays Vancouver Time – Make sure you get those ads ready and submitted while the POF team is still in the office!

Right now Driftnet is a one-time payment of $19.95. Subsequent updates to the application that will be sent out with no charge for as long as I continue to maintain the software. I plan to continue updating the software and adding new features for the near future, unless Plenty of Fish decide to drastically change their advertising platform.

I believe this is completely worth $19.95 and was about to buy it myself before I was sent a review copy when I told him I was going to make a post about it.

You can view the original website about DriftNet here

Disclaimer: I was given a free review copy of this program once I contacted the author about an affiliate program.

CHALLENGE: 30 Campaigns in 30 Days! (again)

Riley — Thu, 25 Aug 2011 02:14:19 +0000

I tried doing a 28-Day Challenge in February and ended up being banned from Facebook in the middle of the month and I said I would try it again, so here it is…

Let’s say I’ve been really slacking the last two months and I haven’t had any motivation to work. I’m trying to hold myself accountable by stating I would throw up 30 campaigns in 30 days and see what I can make happen.

My main traffic sources this time around will be PlentyofFish, SiteScout and TrafficVance. I will mainly be doing direct linking, but I’ll have a few campaigns with landers. I’ll try to keep you all updated weekly and let you know what transpires.

I know I did this last time and I had seen great success with a few campaigns and I’m hoping that’ll happen again this time.

If you have any offer suggestions, let me know in the comments below If you do suggest an offer, I’ll provide detailed feedback on how I setup the campaign in my weekly updates.

Are you buying direct banner placements and having trouble contacting the site’s owner?

Riley — Wed, 27 Jul 2011 00:11:09 +0000

This is in addition to my Guide to Buying Banner Inventory, which I must say is an excellent guide if you’re looking to start doing direct site banner buys.

By far, the most frustrating part of buying direct placements on websites is contacting the owner of the site. I’ve split tested many emails to site owners and the template that has given me the largest amount of responses is one I’m quoting below. This is an email I found on the SuperAffiliateTwins.com Media Buying 101 Guide, so credit goes out to them.

So, if you’re having trouble contacting a site owner, try the email below and see if helps out your response rate!

Subject: interested in CPM advertising immediately

Hello,

I’m interested in buying advertising space on your site, with CPM budget of $30,000 to start this month. We have a few brands that we need to place immediately, including Lysol. I’m interested in speaking to the right person for this- and need to do so as soon as possible. I have interest in buying space directly from you, in the US and Internationally.

I’d like to know what your rates are for the 300×250 above the fold. Thanks!

Crystel
Executive Director, Publisher Development

Case Study: WAP & IAB Traffic on POF (Weekend 3 – Stats)

Riley — Thu, 14 Jul 2011 11:08:58 +0000

Stats through the end of the weekend are below.

Campaign	CTR	Clicks	Conv’s	Conv. Ratio	Spent	Revenue
SD ≤ 25 & LC ≤ 50	0.867%	267	10	3.75%	$33.44	$35.00
Login Count 50 – 100	0.578%	54	4	7.41%	$12.80	$14.00
Login Count 100 – 150	0.655%	54	2	3.51%	$20.66	$7.00

These stats are probably skewed somewhat because it was July 4th weekend in the US.

I was playing with my bids all weekend and they were all over the place. One day I’d get some traffic and I’d raise my bid and get less traffic, so I upped it more to get a ton of traffic so I went back down to my middle bid and got a lot more traffic. So it was all over the place, again, I’m attributing this to the holiday weekend.

I did decide to scale out my campaigns to the 18-24, 30-34 and 35-39 demographics and was able to realize profits in all demographics using data I compiled from the tests I did in the 25-29 demographic.

So take this data, make your own campaigns and go make some money!

Adsimilis’ Amsterdam Meetup

Riley — Mon, 11 Jul 2011 21:38:42 +0000

This meetup will be held August 6th, 2011 in Amsterdam, the capital of the Netherlands. Adsimilis is an affiliate network based out of Amsterdam and they are an awesome company to work with. I’ve also been to many conferences with these people and they know how to treat their publishers!

Meetup Agenda

On Friday night, the Adsimilis‘ team, Sean, Michael and Eleah plan on starting the weekend off right. The plan is to do some bar hopping around Amsterdam and hit up some of the local favorites. I know what else I’m gonna be doing while we’re hitting up the local favorites.

Saturday, the official day of the meetup, they will be having sessions all day. They’ll be starting out around 10am and going until 4pm. The topics include, but aren’t limited to, learning new ways to run traffic and traffic sources, including Adsimilis‘ Display Network, get avice and tips on how to optimize and increase conversions from top affiliates from around the globe and an understanding of the financial implications of doing business on a worldwide scale with a Q&A session with a legal specialist.

Sunday you are free to explore the city and become a tourist. London and Paris are both a quick 60-minute high-speed train trip away. This is something I will be taking advantage of.

Affiliate Rewards

The two publishers with the most revenue generated, the two publishers with the highest incremental revenue and the publisher whose referrals generate the most revenue during the period of May 1st – July 15th will be awarded an all expenses paid trip to this meetup. I wish I was one of these publishers

Please RSVP

If you’re interested in attending, please RSVP for the Amsterdam Meetup 2011. I know I will be in attendance for this one. I also plan on extending this trip and hitting up Paris, Rome and Athens before heading back home to Tulsa, Oklahoma. If anybody’s game, hollar at me!

Disclosure: The Adsimilis links are my referral links. I received nothing in return for this post, other than some attention from Eleah. <3

Case Study: WAP & IAB Traffic on POF (Weekend 2 – Stats)

Riley — Mon, 11 Jul 2011 12:26:32 +0000

Campaign	CTR	Clicks	Conv’s	Conv. Ratio	Spent	Revenue
Original Campaign	0.489%	372	5	1.34%	$64.01	$17.50
Session Depth ≤ 20	0.511%	442	13	2.94%	$66.89	$49.00
Login Count ≤ 50	0.867%	341	13	3.81%	$33.77	$49.00

I barely did any optimization on the images, I only got rid of the ones that were having the worst CTR, like the worst 10% and that equated to like 2 or 3 images on each campaign. I also submitted 37 creatives for each campaign and all but one creative was approved in every campaign.

My conversion ratio on the original campaign has tanked. I’m contributing that to the other two campaigns. I also wasn’t getting much traffic on it at 40c and raised it to 45c on Friday and 50c on Saturday.

The campaign targeting Login Count ≤ 50 wasn’t getting any traffic so I jumped the bid to 50c on Friday and 60c on Saturday and I’m still not hitting my campaign budget of $20 per day. I have a feeling that there’s not a lot of traffic here because users who are new to POF might not know of the iPhone app just yet, but I’m only guessing.

The campaign targeting Session Depth ≤ 20 was getting plenty of traffic, but I jumped it to 45c on Friday since I bumped everything else and then knocked it back down to 40c on Saturday. I was able to spend most of that $20 budget every day. I’m pretty sure by playing with my bid on this campaign and optimizing the creatives, I could get this profitable.

Plans for this coming weekend are to create a campaign that combines Session Depth ≤ 20 and Login Count ≤ 50. I also want to scale the campaign on Login Count to 50 – 100 and 100 – 150 to see how they perform.

Just so you guys know I’m more about testing out things and seeing how different targeting combo’s work on WAP traffic and not necessarily going for a profit. I’m just trying to find out what works and what doesn’t.