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What's Your Purple Goldfish

Thu, 23 Feb 2012 00:00:00 -0800

What's Your Purple Goldfish (WYPG?) is about differentiation via added value. Marketing to your existing customers via G.L.U.E (giving little unexpected extras). The end result is increased sales, happier customers and positive word of mouth. Praise for WYPG? In business you must do something that's above and beyond what's expected. Phelps shows the ingredients behind creating signature extras that are unconventional and innovative.

Download this 17 Page What's Your Purple Goldfish Executive Summary Today!

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The Essentials of Networking and Communications - February 2012

Wed, 22 Feb 2012 21:20:01 -0800

The Essentials of Networking and Communications - February 2012 Edition brings together the latest in information, coverage of important developments, and expert commentary to help with your networking and communications related decisions.

The following kit contents will help you get the most out of your networking and communications research:3 VoIP Features That Help Manage Your Business Remotely
Insider's Guide to Cisco VoIP Phone Systems
The iPass Mobile Enterprise Research Report

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SmartBrief on Workforce

Wed, 22 Feb 2012 00:00:00 -0800

It delivers essential reading for HR professionals and hard-to-find articles on finding the best talent, motivating top performers and increasing team productivity. SmartBrief on Workforce is: Essential. Only the must-read news for the human resources professional. Diverse. Articles chosen from thousands of news sites, blogs, and other sources, delivered straight to your inbox. Concise. Every story is summarized by SmartBrief's expert editors and linked to the original source for further reading.

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SmartBrief on Sales

Wed, 22 Feb 2012 00:00:00 -0800

By providing the latest need-to-know industry news and information, SmartBrief on Sales saves you time and keeps you smart. SmartBrief on Sales is: Essential. Only the must-read news for the sales professional. Diverse. Articles chosen from thousands of news sites, blogs, and other sources, delivered straight to your inbox. Concise. Every story is summarized by SmartBrief's expert editors and linked to the original source for further reading.

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SmartBrief on Social Media

Wed, 22 Feb 2012 00:00:00 -0800

It delivers hard-to-find news on creative social marketing campaigns, emerging technologies, research and best practices. SmartBrief on Social Media is: Essential. Only the must-read news for the new social media landscape. Diverse. Articles chosen from thousands of news sites, blogs, and other sources, delivered straight to your inbox. Concise. Every story is summarized by SmartBrief's expert editors and linked to the original source for further reading.

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SmartBrief on Leadership

Wed, 22 Feb 2012 00:00:00 -0800

It delivers innovative ideas and hard-to-find articles on leadership to keep corporate executives ahead of the curve. SmartBrief on Leadership is: Essential. Only the must-read news for innovative leaders. Diverse. Articles chosen from thousands of news sites, blogs, and other sources, delivered straight to your inbox. Concise. Every story is summarized by SmartBrief's expert editors and linked to the original source for further reading.

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The Essentials of IT Management Kit - February 2012 Edition

Wed, 22 Feb 2012 00:00:00 -0800

The Essentials of IT Management Kit - February 2012 Edition, brings together the latest in information, coverage of important developments, and expert commentary to help with your IT Management related decisions.

The following kit contents will help you get the most out of your IT Management research:How to Pass an IT Audit
Making Knowledge Management Central to High-Tech Customer Service
High Tech Customer Service and Support: Using Analytics to Build a Roadmap to Success
Key E-Discovery Issues to Consider in 2011

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The Essentials of Sales Force Management - February 2012 Edition

Wed, 22 Feb 2012 00:00:00 -0800

The Essentials of Sales Force Management - February 2012 Edition brings together the latest in information, coverage of important developments, and expert commentary to help with your sales force management related decisions.

The following kit contents will help you get the most out of your sales force management research:Cross-Channel Loyalty Technology
Making Knowledge Management Central to High-Tech Customer Service
Electronic Signatures: A Strategic Way to Shrink the Sales Cycle and Improve Operational Efficiency
Contact Center Comparison Chart

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The Essentials of Data Infrastructure - February 2012 Edition

Wed, 22 Feb 2012 00:00:00 -0800

The Essentials of Data Infrastructure - February 2012 Edition brings together the latest in information, coverage of important developments, and expert commentary to help with your Data Infrastructure related decisions.

The following kit contents will help you get the most out of your Data Infrastructure research:Making Knowledge Management Central to High-Tech Customer Service
High Tech Customer Service and Support: Using Analytics to Build a Roadmap to Success
De-risking Applications in your Virtualized Infrastructure

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Recruiting Has Never Been Easier

Tue, 21 Feb 2012 13:50:02 -0800

This guide will walk you through the differences between cloud based and in-house recruitment software, recruiting software ROI and tips to help you speak with vendors.

This guide will come with no obligation price quotes from 1-2 vendors that match your recruiting software needs.

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Secure iPhone Access to Corporate Web Applications

Tue, 21 Feb 2012 12:50:01 -0800

This technical brief describes how the BIG-IP Edge Portal app for iOS devices provides simple, streamlined access to web applications that reside behind BIG-IP APM, without requiring full VPN access, to simplify login for users and provide a new layer of control for administrators.

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Intelligent Layer 7 DoS and Brute Force Protection for Web Applications

Tue, 21 Feb 2012 12:50:01 -0800

Both Denial-of-Service (DoS) and Brute Force Attacks have existed for many years, and many network devices tout the ability to withstand them. However, most of today's DoS attacks target layer 7 (L7) by overwhelming applications with seemingly valid requests and Brute Force programs can send more than one million attempts per second. This paper will discuss how to intelligently mitigate these types of attacks.

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Securing the Cloud

Tue, 21 Feb 2012 12:50:01 -0800

Cloud computing has become another key resource for IT deployments, but there is still fear of securing applications and data in the cloud. With F5 devices, you can keep your most precious assets safe, no matter where they live.

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Magic Quadrant for User Authentication

Tue, 21 Feb 2012 00:00:00 -0800

Organizations today increasingly require flexible and scalable authentication solutions that enable them to secure user identities, extend protection to highly sensitive transactions, and evolve quickly to address new environments, from mobile to virtual.

The Magic Quadrant for User Authentication depicts Gartner's independent analysis of authentication vendors in the marketplace, and is a very valuable tool for companies who are researching or evaluating authentication vendors.

Download your complimentary copy of the 2011 Gartner Magic Quadrant for User Authentication.

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Adopting Cloud Computing for SMBs

Fri, 17 Feb 2012 17:20:01 -0800

Many of the IT trends that your SMB organization will tackle in 2012 are not new, but technology does continue to evolve and your IT staff needs to stay up to date. This Executive Brief explains Cloud Computing, the barriers to adoption, and how SMBs can overcome these obstacles, as cloud computing is rapidly evolving into a more compelling option for SMBs than ever before.

Sponsored by Dell and Microsoft

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The 2012 Threat Landscape for SMBs

Fri, 17 Feb 2012 17:20:01 -0800

Many of the IT trends that your SMB organization will tackle in 2012 are not new, but technology does continue to evolve and your IT staff needs to stay up to date. Recent reports indicate that small to medium sized businesses have become a hackers' main target. This Executive Brief describes what SMBs need to look out for and how to implement layered security.

Sponsored by Dell, Trend Micro and Microsoft

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Building a SMB Mobility Platform for 2012 and Beyond

Fri, 17 Feb 2012 17:20:01 -0800

Many of the IT trends that your SMB organization will tackle in 2012 are not new, but technology does continue to evolve and your IT staff needs to stay up to date. This Executive Brief examines the impact of mobile devices on small and medium businesses and demonstrates how to create a secure mobile platform to manage your data and devices.

Sponsored by Dell and Microsoft

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Developing a Data Protection Strategy for SMBs

Fri, 17 Feb 2012 17:20:01 -0800

Many of the IT trends that your SMB organization will tackle in 2012 are not new, but technology does continue to evolve and your IT staff needs to stay up to date. This Executive Brief outlines the necessary steps to take to ensure your customer data is secure and keep your business running successfully.

Sponsored by Dell and Microsoft

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Trends in Virtualization for SMBs

Fri, 17 Feb 2012 17:20:01 -0800

Many of the IT trends that your SMB organization will tackle in 2012 are not new, but technology does continue to evolve and your IT staff needs to stay up to date. This Executive Brief offers solutions for small businesses looking to adopt server virtualization. The advantages of server virtualization are economic savings, quality of service and strategic agility.

Sponsored by Dell and Microsoft

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Selecting a Network Recorder for Back-in-Time Analysis

Fri, 17 Feb 2012 12:20:01 -0800

Many tools used today to monitor the network can indicate that a problem has occurred, but they cannot go back in time. The only way to get to the root is to use a Network Recorder, a device that can capture and store packets at full line speed.

Learn the shortcomings of traditional protocol analyzers and key considerations when selecting a network recorder for back-in-time network forensics analysis.

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Pest Management Professional

Fri, 17 Feb 2012 09:20:01 -0800

Pest Management Professional believes the pest management industry is a people business and their goal is to bring all the people of the industry — pest management professionals (PMPs) and marketers — together in one information-driven community.

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Business Justification for Privilege Management

Fri, 17 Feb 2012 00:00:00 -0800

Up until now, enterprise organization focused on features and functional values when using a privilege management product to manage permissions for standard users. This eBook chapter for enterprise IT managers provides a clear compelling business value to privilege management. Enterprise organizations will see the business benefits of a privilege management solution and its expected ROI for managing administrative rights in locked down environments.

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FAQ Guide: Windows 7 Migrations Are the Time to Lockdown PCs

Fri, 17 Feb 2012 00:00:00 -0800

This FAQ Guide for enterprise IT management explains why Windows 7 migrations are prompting organizations to re-assess their approach to securing and managing desktops. Users who are "Administrators" on their endpoints do not need admin rights to accomplish daily tasks - and having free reign on software installation and endpoint based operations often leads to malware and data breaches that are costly to your company's reputation and bottom line.

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GOLFDOM

Thu, 16 Feb 2012 00:00:00 -0800

Golfdom's timely advice and independent voice is valued as the clear market in editorial quality. Superintendents and golf course owners and managers all over the country rely on Golfdom's award-winning, reader-driven coverage of all aspects of golf course maintenance.

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The Cost Advantages of Using a Hosted Unified Communications Service

Thu, 16 Feb 2012 00:00:00 -0800

A challenge for Small and Mid-sized Businesses (SMBs) is the cost of scaling their communications systems to rival the rich functionality and flexibility of bigger competitors with dedicated IT staffs. Upfront capital costs and the requirement for on-site staff to manage equipment and applications have fueled interest in hosted Unified Communications (UC) services, which allow smaller organizations to use a third-party provider's UC infrastructure in the cloud and enjoy the economies of scale of very large organizations.

This paper offers a full Total Cost of Ownership (TCO) comparison between using a hosted UC service and buying/maintaining an on-site UC system for a 55-employee company distributed across three sites. The paper also offers a UC-in-a-box primer to put the landscape into context for those in SMBs new to unified communications.

The findings might surprise you!

Download this new white paper now to:

Understand the tradeoffs between owning vs. hosted UC systems
Review a dollars-to-dollars comparison in a full Total Cost of Ownership (TCO) study
Learn the pitfalls to avoid when evaluating different UC systems

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The Interactive Marketing eBook: It's All About the Journey

Thu, 16 Feb 2012 00:00:00 -0800

You will learn how the right Interactive Marketing solution can help you engage each customer in a two-way, interactive dialogue that:

Builds upon past behavior
Adapts based on current behavior, context, and each customer's reaction to each new message
Consistently delivers the most compelling message to each customer, in the best inbound or outbound channel, at the perfect moment

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Transforming the Marketing Process with Marketing Resource Management (MRM)

Thu, 16 Feb 2012 00:00:00 -0800

Marketers can no longer rely on heavy investments in advertising to attract customers or retain loyalty. In today's customer-centric environment, marketers must run more finely targeted cross-channel programs, drawing on more data, and selecting from more diverse interactive media options. Marketers must plan, create, test and deliver programs faster, with fewer resources. Marketers must meet tougher standards of account-ability for each program's contribution to business goals. In addition, marketers must comply with mounting restrictions that touch everything from compliance to privacy.

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HP Converged Storage Sets the Stage for the Next Era of Computing

Wed, 15 Feb 2012 00:00:00 -0800

This report sponsored by HP + Intel discusses the latest trends that are setting the stage for the next era of computing. Learn about the new infrastructure and storage trends that are changing the way business storage works today.

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ESG: HP Gives Exchange Customers Storage Flexibility

Wed, 15 Feb 2012 00:00:00 -0800

Organization large and small need to consider all the factors in determining the right infrastructure and HP storage solutions delivers 100% availability, reliable and predictable performance, and comprehensive data protection.

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DCIM: Tools to Monitor and Manage Power, Change and Capacity

Tue, 14 Feb 2012 13:50:01 -0800

In this program, leading experts from featured analyst firm, Gartner Inc. and Raritan reveal the important features and advantages that a DCIM solution can bring to data centers and IT labs. DCIM is essentially a series of tools designed to do Asset, Capacity and Change management, along with energy management and environment monitoring at the IT rack level.

Join this new webcast presented by leading experts David J. Cappuccio, Managing VP, Chief of Research, from featured analyst firm, Gartner Inc. and Herman Chan, Director of Power and Management Solutions Business Unit from Raritan for an on-demand webcast "DCIM: Tools to Monitor and Manage Power, Change and Capacity" as they discuss the benefits of DCIM tools.

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The iPass Mobile Enterprise Research Report

Tue, 14 Feb 2012 10:50:01 -0800

This industry IT survey provides insight into usage and cost trends, recommendations and a policy guide for managing enterprise mobility for IT Management and CIOs. You will find data on a broad range of mobile connectivity issues, including:

68 percent of IT managers believe their mobility costs will go up over the next 12 months.
The majority believe their companies need to update polices regarding employee connectivity; and 65 percent believe they need to update security policies.
Tablets are quickly gaining momentum, either as a replacement for a laptop or as an additional mobile device. 81 percent of enterprises support the use of tablets by executives and 57 percent for sales representatives.

Find out how your organization compares and what you can do to manage connectivity to ensure mobile worker productivity and control costs.

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The Critical Role of Real Estate Technology in the New Lease Accounting Standards

Tue, 14 Feb 2012 09:20:01 -0800

For more and more organizations, the answer is implementing an Integrated Workplace Management System to centralize all the data required on leases and to design real estate analytical models to evaluate property leasing situations consistent with corporate strategies.

In this program two leading experts in the industry, Robert Schafer, Research Director with Featured Analyst Firm, Gartner Inc., and Manhattan Software CEO, Craig Gillespie will discuss what these changes mean to IT, finance, accounting, and real estate, and what you must do today to ensure your organization is ready to meet these regulatory changes.

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The Compelling Economics of Cloud-based Analytics