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    <title>RobSog</title>
    
    <link rel="hub" href="http://hubbub.api.typepad.com/" />
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    <id>tag:typepad.com,2003:weblog-64878</id>
    <updated>2010-02-08T19:05:29+01:00</updated>
    <subtitle>Typographic design: how it's being done, for whom and with what results</subtitle>
    <generator uri="http://www.typepad.com/">TypePad</generator>
    <atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/atom+xml" href="http://feeds.feedburner.com/robsog" /><feedburner:info uri="robsog" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><entry>
        <title>Academic book cover design</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/robsog/~3/Fu8xpvOEPxE/academic-book-cover-design.html" />
        <link rel="replies" type="text/html" href="http://www.robsog.org/2010/02/academic-book-cover-design.html" />
        <id>tag:typepad.com,2003:post-6a00d8345394bb69e20120a876024a970b</id>
        <published>2010-02-08T19:05:29+01:00</published>
        <updated>2010-02-08T19:05:29+01:00</updated>
        <summary>Cambridge and Prague based OptaDesign have updated the covers designs for the new editions of a brace of academic textbooks for Cambridge University Press and Wiley-Blackwell.</summary>
        <author>
            <name>Rob Sawkins</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Typo+graphic design" />
        
        
<content type="xhtml" xml:lang="en-GB" xml:base="http://www.robsog.org/"><div xmlns="http://www.w3.org/1999/xhtml"><p><a style="display: inline;" href="http://robsog.typepad.com/.a/6a00d8345394bb69e20120a87600dc970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false"><img class="asset asset-image at-xid-6a00d8345394bb69e20120a87600dc970b " alt="Opta-cover-designs-feb-2010" title="Opta-cover-designs-feb-2010" src="http://robsog.typepad.com/.a/6a00d8345394bb69e20120a87600dc970b-800wi" border="0" /></a></p>

<p>Cambridge and Prague based <a href="http://www.optadesign.co.uk">OptaDesign</a> have updated the covers designs for the new editions of a brace of academic textbooks for <a href="http://www.cambridge.org/">Cambridge University Press</a> and <a href="http://www.wiley.com">Wiley-Blackwell</a>.</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/robsog/~4/Fu8xpvOEPxE" height="1" width="1" /></div></content>


    <feedburner:origLink>http://www.robsog.org/2010/02/academic-book-cover-design.html</feedburner:origLink></entry>
    <entry>
        <title>Aviation Info Tech website redesign</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/robsog/~3/hkfPLzQtPMo/aviation-info-tech-website-redesign.html" />
        <link rel="replies" type="text/html" href="http://www.robsog.org/2010/02/aviation-info-tech-website-redesign.html" />
        <id>tag:typepad.com,2003:post-6a00d8345394bb69e201287778462f970c</id>
        <published>2010-02-08T18:46:36+01:00</published>
        <updated>2010-02-08T18:52:38+01:00</updated>
        <summary>Cambridge and Prague based OptaDesign have redesigned the website for flight operations consultancy Aviation Info Tech. Opta’s services included: logotype design, copy-editing, web design, coding.</summary>
        <author>
            <name>Rob Sawkins</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Typo+graphic design" />
        
        
<content type="xhtml" xml:lang="en-GB" xml:base="http://www.robsog.org/"><div xmlns="http://www.w3.org/1999/xhtml"><p><a style="display: inline;" href="http://robsog.typepad.com/.a/6a00d8345394bb69e20128777844e5970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false"><img class="asset  asset-image at-xid-6a00d8345394bb69e20128777844e5970c" alt="Aviationinfotech" title="Aviationinfotech" src="http://robsog.typepad.com/.a/6a00d8345394bb69e20128777844e5970c-800wi" border="0" /></a></p>

<p>Cambridge and Prague based <a href="http://www.optadesign.co.uk">OptaDesign</a> have redesigned the website for flight operations consultancy <a href="http://www.aviationinfotech.com">Aviation Info Tech</a>. Opta’s services included: logotype design, copy-editing, web design, coding.</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/robsog/~4/hkfPLzQtPMo" height="1" width="1" /></div></content>


    <feedburner:origLink>http://www.robsog.org/2010/02/aviation-info-tech-website-redesign.html</feedburner:origLink></entry>
    <entry>
        <title>Beer bottle label design | Limelight</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/robsog/~3/0ClK78uE8PM/beer-bottle-label-design-limelight.html" />
        <link rel="replies" type="text/html" href="http://www.robsog.org/2010/02/beer-bottle-label-design-limelight.html" />
        <id>tag:typepad.com,2003:post-6a00d8345394bb69e20120a866187f970b</id>
        <published>2010-02-05T17:07:14+01:00</published>
        <updated>2010-02-05T17:07:14+01:00</updated>
        <summary>A label design for one of Velky Al’s home brew specials, Limelight. Typography: Schadow Black Condensed by George Trump and Baskerville Ten Pro by František Štorm.</summary>
        <author>
            <name>Rob Sawkins</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Typo+graphic design" />
        
        
<content type="html" xml:lang="en-GB" xml:base="http://www.robsog.org/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;&lt;a style="display: inline;" href="http://robsog.typepad.com/.a/6a00d8345394bb69e20120a8660030970b-pi"&gt;&lt;img  class="asset asset-image at-xid-6a00d8345394bb69e20120a8660030970b " alt="Limelight-2" title="Limelight-2" src="http://robsog.typepad.com/.a/6a00d8345394bb69e20120a8660030970b-800wi" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;A label design for one of &lt;a href="http://www.fuggled.net/"&gt;Velky Al’s&lt;/a&gt; home brew specials, &lt;a href="http://www.fuggled.net/2009/04/picture-time.html"&gt;Limelight&lt;/a&gt;. Typography: &lt;a href="http://www.fontshop.com/fonts/singles/bitstream/schadow_black_condensed_ot/?&amp;sample_text=Limelight&amp;sample_size=96&amp;update=0"&gt;Schadow Black Condensed&lt;/a&gt; by &lt;a href="http://www.linotype.com/601/georgtrump.html"&gt;George Trump&lt;/a&gt; and &lt;a href="http://www.stormtype.com/typefaces-fonts-shop/families-77-baskerville-10-pro"&gt;Baskerville Ten Pro&lt;/a&gt; by &lt;a href="http://www.stormtype.com/people.php?id=1"&gt;František Štorm&lt;/a&gt;.&lt;/div&gt;
&lt;img src="http://feeds.feedburner.com/~r/robsog/~4/0ClK78uE8PM" height="1" width="1"/&gt;</content>


    <feedburner:origLink>http://www.robsog.org/2010/02/beer-bottle-label-design-limelight.html</feedburner:origLink></entry>
    <entry>
        <title>Pure Bathrooms | Cambridge</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/robsog/~3/c3E_b20ZOB0/pure-bathrooms-cambridge.html" />
        <link rel="replies" type="text/html" href="http://www.robsog.org/2010/01/pure-bathrooms-cambridge.html" />
        <id>tag:typepad.com,2003:post-6a00d8345394bb69e20128772822d7970c</id>
        <published>2010-01-29T11:54:58+01:00</published>
        <updated>2010-02-08T15:36:48+01:00</updated>
        <summary>Cambridge and Prague based OptaDesign have designed the new website for Cambridge company Pure Bathrooms: purveyors of quality fixtures and fittings for your bespoke bathroom design. The photographs of their most excellent showroom in Cambridge were taken by Steve Bond.</summary>
        <author>
            <name>Rob Sawkins</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Typo+graphic design" />
        
        
<content type="xhtml" xml:lang="en-GB" xml:base="http://www.robsog.org/"><div xmlns="http://www.w3.org/1999/xhtml"><p><a style="display: inline;" href="http://robsog.typepad.com/.a/6a00d8345394bb69e201287777693d970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false"><img class="asset asset-image at-xid-6a00d8345394bb69e201287777693d970c " alt="Pure-bathrooms" title="Pure-bathrooms" src="http://robsog.typepad.com/.a/6a00d8345394bb69e201287777693d970c-800wi" border="0" /></a></p>

<p>Cambridge and Prague based <a href="http://www.optadesign.co.uk">OptaDesign</a> have designed the new website for Cambridge company <a href="http://www.purebathrooms.co.uk">Pure Bathrooms</a>: purveyors of quality fixtures and fittings for your bespoke bathroom design. The photographs of their most excellent showroom in Cambridge were taken by <a href="http://www.stevebond.co.uk">Steve Bond</a>.</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/robsog/~4/c3E_b20ZOB0" height="1" width="1" /></div></content>


    <feedburner:origLink>http://www.robsog.org/2010/01/pure-bathrooms-cambridge.html</feedburner:origLink></entry>
    <entry>
        <title>Baseline Magazine | Issue 7</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/robsog/~3/POzyXJ-CZ7Q/baseline-magazine-issue-7.html" />
        <link rel="replies" type="text/html" href="http://www.robsog.org/2009/10/baseline-magazine-issue-7.html" />
        <id>tag:typepad.com,2003:post-6a00d8345394bb69e20120a65f30b1970c</id>
        <published>2009-10-20T21:52:50+02:00</published>
        <updated>2010-02-08T15:24:18+01:00</updated>
        <summary>A favourite contents page: Baseline (International Typographics Magazine) Issue 7. Lovely. I’m fortunate enough to have issues 1–9 still in mint condition; even if they are very well thumbed.</summary>
        <author>
            <name>Rob Sawkins</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Typo+graphic design" />
        
        
<content type="html" xml:lang="en-GB" xml:base="http://www.robsog.org/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;&lt;a href="http://robsog.typepad.com/.a/6a00d8345394bb69e20120a6081911970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"&gt;&lt;img  alt="Baseline_7_contents" class="asset asset-image at-xid-6a00d8345394bb69e20120a6081911970b " src="http://robsog.typepad.com/.a/6a00d8345394bb69e20120a6081911970b-450wi" style="width: 430px; " /&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;A favourite contents page: &lt;em&gt;Baseline&lt;/em&gt; (International Typographics Magazine) &lt;a href="http://www.baselinemagazine.com/browse_buy/magazine/back_issues/7/" title="Baseline’s website"&gt;Issue 7.&lt;/a&gt; Lovely.&amp;nbsp;I’m fortunate enough to have issues 1–9 still in mint condition; even if they are very well thumbed.&lt;/p&gt;&lt;/div&gt;
&lt;img src="http://feeds.feedburner.com/~r/robsog/~4/POzyXJ-CZ7Q" height="1" width="1"/&gt;</content>


    <feedburner:origLink>http://www.robsog.org/2009/10/baseline-magazine-issue-7.html</feedburner:origLink></entry>
    <entry>
        <title>Nick Sherman wood type</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/robsog/~3/a0Jsc281qNg/nick-sherman-wood-type.html" />
        <link rel="replies" type="text/html" href="http://www.robsog.org/2009/10/nick-sherman-wood-type.html" />
        <id>tag:typepad.com,2003:post-6a00d8345394bb69e20120a5e46523970b</id>
        <published>2009-10-14T13:06:49+02:00</published>
        <updated>2009-11-25T19:40:24+01:00</updated>
        <summary>Nick Sherman wood typeface project. Via Alternative Plot on Facebook.</summary>
        <author>
            <name>Rob Sawkins</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Typo+graphic design" />
        
        
<content type="html" xml:lang="en-GB" xml:base="http://www.robsog.org/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;&lt;a href="http://robsog.typepad.com/.a/6a00d8345394bb69e20120a5e46419970b-pi" style="display: inline;"&gt;&lt;img  alt="Nick_sherman" border="0" class="asset asset-image at-xid-6a00d8345394bb69e20120a5e46419970b " src="http://robsog.typepad.com/.a/6a00d8345394bb69e20120a5e46419970b-800wi" title="Nick_sherman" /&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.nicksherman.com/design/Intercut/" title="Nick Sherman’s website"&gt;Nick Sherman&lt;/a&gt; wood typeface project. Via &lt;a href="http://www.alternativeplot.co.uk/" title="Alternative Plot’s website"&gt;Alternative Plot&lt;/a&gt; on Facebook.&amp;nbsp;&lt;/p&gt;&lt;/div&gt;
&lt;img src="http://feeds.feedburner.com/~r/robsog/~4/a0Jsc281qNg" height="1" width="1"/&gt;</content>


    <feedburner:origLink>http://www.robsog.org/2009/10/nick-sherman-wood-type.html</feedburner:origLink></entry>
    <entry>
        <title>Accountz packaging updates</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/robsog/~3/LxE_a3qVKJc/accountz-packaging-updates.html" />
        <link rel="replies" type="text/html" href="http://www.robsog.org/2009/10/accountz-packaging-updates.html" />
        <id>tag:typepad.com,2003:post-6a00d8345394bb69e20120a5dc9a6a970b</id>
        <published>2009-10-12T17:06:42+02:00</published>
        <updated>2009-11-25T19:40:59+01:00</updated>
        <summary>OptaDesign is in the process of updating the company branding and accountancy software packaging for accountz.</summary>
        <author>
            <name>Rob Sawkins</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Typo+graphic design" />
        
        
<content type="html" xml:lang="en-GB" xml:base="http://www.robsog.org/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;&lt;a href="http://robsog.typepad.com/.a/6a00d8345394bb69e20120a6332563970c-pi" style="display: inline;"&gt;&lt;img  alt="Accountz_boxes" border="0" class="asset asset-image at-xid-6a00d8345394bb69e20120a6332563970c " src="http://robsog.typepad.com/.a/6a00d8345394bb69e20120a6332563970c-800wi" title="Accountz_boxes" /&gt;&lt;/a&gt; &lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.optadesign.co.uk" title="Opta’s website"&gt;OptaDesign&lt;/a&gt; is in the process of updating the company branding and accountancy software packaging for &lt;a href="http://www.accountz.com" title="account.com website"&gt;accountz.&lt;/a&gt;&amp;nbsp;&lt;/p&gt;&lt;/div&gt;
&lt;img src="http://feeds.feedburner.com/~r/robsog/~4/LxE_a3qVKJc" height="1" width="1"/&gt;</content>


    <feedburner:origLink>http://www.robsog.org/2009/10/accountz-packaging-updates.html</feedburner:origLink></entry>
    <entry>
        <title>Restaurant bills</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/robsog/~3/qXuhdI7eIfc/restaurant-bills.html" />
        <link rel="replies" type="text/html" href="http://www.robsog.org/2009/10/restaurant-bills.html" />
        <id>tag:typepad.com,2003:post-6a00d8345394bb69e20120a632cff0970c</id>
        <published>2009-10-12T15:07:45+02:00</published>
        <updated>2009-11-25T19:42:13+01:00</updated>
        <summary />
        <author>
            <name>Rob Sawkins</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Bucket of tongues" />
        
        
<content type="xhtml" xml:lang="en-GB" xml:base="http://www.robsog.org/"><div xmlns="http://www.w3.org/1999/xhtml"><a href="http://robsog.typepad.com/.a/6a00d8345394bb69e20120a632cf87970c-pi" style="display: inline;"><img alt="Restaurant_bills" border="0" class="asset asset-image at-xid-6a00d8345394bb69e20120a632cf87970c " src="http://robsog.typepad.com/.a/6a00d8345394bb69e20120a632cf87970c-800wi" title="Restaurant_bills" /></a><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/robsog/~4/qXuhdI7eIfc" height="1" width="1" /></div></content>


    <feedburner:origLink>http://www.robsog.org/2009/10/restaurant-bills.html</feedburner:origLink></entry>
    <entry>
        <title>Consequence of having an open mind</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/robsog/~3/5jQCfZUbGEY/consequence-of-having-an-open-mind.html" />
        <link rel="replies" type="text/html" href="http://www.robsog.org/2009/10/consequence-of-having-an-open-mind.html" />
        <id>tag:typepad.com,2003:post-6a00d8345394bb69e20120a632c8b8970c</id>
        <published>2009-10-12T14:58:14+02:00</published>
        <updated>2009-11-25T19:43:08+01:00</updated>
        <summary>Alex Barnett. Via Preoccupations.</summary>
        <author>
            <name>Rob Sawkins</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Bucket of tongues" />
        
        
<content type="xhtml" xml:lang="en-GB" xml:base="http://www.robsog.org/"><div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://robsog.typepad.com/.a/6a00d8345394bb69e20120a5dc2946970b-pi" style="display: inline;"><img alt="Opinions_thoughts" border="0" class="asset asset-image at-xid-6a00d8345394bb69e20120a5dc2946970b " src="http://robsog.typepad.com/.a/6a00d8345394bb69e20120a5dc2946970b-800wi" title="Opinions_thoughts" /></a></p>

<p><a href="http://blogs.msdn.com/alexbarn/articles/44939.aspx" title="Alex Barnett’s weblog">Alex Barnett</a>. Via <a href="http://www.preoccupations.org/" title="Preoccupations weblog">Preoccupations</a>.</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/robsog/~4/5jQCfZUbGEY" height="1" width="1" /></div></content>


    <feedburner:origLink>http://www.robsog.org/2009/10/consequence-of-having-an-open-mind.html</feedburner:origLink></entry>
    <entry>
        <title>Prints by Paul Catherall</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/robsog/~3/vBYYrMJIThk/prints-by-paul-catherall.html" />
        <link rel="replies" type="text/html" href="http://www.robsog.org/2009/10/prints-by-paul-catherall.html" />
        <id>tag:typepad.com,2003:post-6a00d8345394bb69e20120a6156e84970c</id>
        <published>2009-10-05T19:42:42+02:00</published>
        <updated>2009-11-25T19:43:41+01:00</updated>
        <summary>Prints by Paul Catherall. Posters also available at the London Museum of Transport; ‘A new view of London’ is definitely on my Christmas list. There’s also a video of him at work on the Guardian’s website.</summary>
        <author>
            <name>Rob Sawkins</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Typo+graphic design" />
        
        
<content type="html" xml:lang="en-GB" xml:base="http://www.robsog.org/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;&lt;a href="http://robsog.typepad.com/.a/6a00d8345394bb69e20120a5bec6f3970b-pi" style="display: inline;"&gt;&lt;img  alt="Paul_catherall" border="0" class="asset asset-image at-xid-6a00d8345394bb69e20120a5bec6f3970b " src="http://robsog.typepad.com/.a/6a00d8345394bb69e20120a5bec6f3970b-800wi" title="Paul_catherall" /&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;Prints by &lt;a href="http://www.paulcatherall.com/" title="Paul Catherall’s website"&gt;Paul Catherall.&lt;/a&gt; Posters also available at the &lt;a href="http://www.ltmcollection.org/posters/results/results.html?IXsearch=paul+catherall&amp;button=GO!" title="London Museum of Transport’s website"&gt;London Museum of Transport;&lt;/a&gt; ‘A new view of London’ is definitely on my Christmas list. There’s also a video of him at work on the &lt;a href="http://www.guardian.co.uk/arts/video/2008/may/15/paul.catherall.printmaker" title="Guardian’s website"&gt;Guardian’s&lt;/a&gt; website.&lt;/p&gt;&lt;/div&gt;
&lt;img src="http://feeds.feedburner.com/~r/robsog/~4/vBYYrMJIThk" height="1" width="1"/&gt;</content>


    <feedburner:origLink>http://www.robsog.org/2009/10/prints-by-paul-catherall.html</feedburner:origLink></entry>
 
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