1. Your website does not work on mobile.

This is one of the biggest sins that you can commit into today’s mobile-powered world. Not only will your visitors punish you for not having a website that works on mobile, Google and other search engines will punish you for not having a responsive website, and not just in mobile search. Your normal search engine ranking could be affected if you do not have a website that works on mobile. More than half of all traffic now comes from mobile devices, so if you do not have a website that is compatible with mobile, you need to get one as soon as possible.

2. Your website uses Flash.

Flash has not been popular for years, and it is not even supported by most operating systems and search engines these days. This means that if you have elements on your page that use Flash, search engines will not be able to account for them and they will not display on many computers and mobile devices. Many users will have to install a special plugin in order to be able to view that element, which they are unlikely to do, no matter how much they like your website.

3. You do not have great search engine rankings.

There are lots of ways that your website’s design affects your search engine rankings, beyond whether or not you have a mobile website. The cleaner your design is, the better the underlying code is, the more likely you are to have a high ranking. Google cares about originality not just in your content, but also in your design, so if you are lacking any of these things, you could be sabotaging your rankings. A redesign can solve many of these issues.

4. You have a high bounce rate and/or low conversion rate.

You might be drawing plenty of people to your website, but how long do they actually stick around? And do they do what you need them to do? The design of your website will dictate how long visitors are willing to stay on your page and can also encourage or discourage them from taking the actions you want them to take.

5. It just looks old.

If your website looks like a student or novice could have made it, it probably is not achieving what you want it to achieve. There are going to be some very obvious red flags (like old copyright dates or music that plays automatically when someone visits your website) that will make your website look out of date.

Why worry about how “in style” your website is?

Because consumers expect your website to be streamlined and modern, and will mistrust your website if it is not.

6. Your website is too small.

Has your business grown over the last few years? Have you had to add so many pages to your navigation that it is no longer clean and easy to use? If your website has not grown with your business or brand, it is time for a redesign. You might not have room for the message you want to send and your website becomes difficult to navigate if the website itself is too small to accommodate the size of your business.

7. Your website is slow.

The older your design is, the longer it is going to take to load. About 40% of visitors will leave your website if they have to wait more than two seconds for your page to load. Old or messy code will simply delay the loading process and make it absolutely impossible for you to get people to actually stay on your website without being frustrated by how slow it is.

8. Your brand or message has changed.

If you are like most brands and businesses, your message is not going to stay exactly the same as you grow and change. If you have changed your message, even just a little bit, you need to change your design, too. The design of your website is the visual language that puts an exclamation point on any written content or images on that website. If the design is saying something different than what the words are saying, visitors will sense that dissonance.

9. It’s difficult to update your content.

Over the last three years, there have been huge changes to content management systems. They are now much easier to manage and much easier for even the layman to use. You do not need to know anything about code. If you do not have a website that has a CMS that is easy to use, a redesign should be on the docket.

10. You don’t like showing your website to people.

Your website should be your pride and joy. You should be excited to give people your URL and for them to stop by. If this is not the case, for whatever reason, it is time for an update.

Looking for an award winning website design agency to redesign your next website? Look no further than Roja Interactive.

Let’s chat.

We’ll discuss your organization’s pain points, challenges and goals, and craft a comprehensive strategy for building a custom designed website that specifically fulfills the needs of YOUR organization.

Contact us today for a free website redesign consult.

The post 10 Signs You Might Need a New Website Redesign appeared first on Roja Interactive.

We’ve been the recipient of three Clutch Leader Awards in almost 10 years! An innovative and client-oriented attitude is part of what has allowed us to reach these new heights, receiving award after award for something that comes naturally to us. Out of thousands of other agencies, Roja Interactive was selected as a leading creative & design agency in Pennsylvania in a recent report from Clutch!

“We feel truly honored to be recognized by Clutch as one of Pennsylvania’s leading design firms. It’s a great example of our steadfast commitment to excellence in our industry.” – CEO, Roja Interactive

Clutch is a B2B ratings and reviews site based out of Washington DC. Through extensive research, each company receives an overall rating out of five stars on their Clutch profile determined from the verified client reviews collected by Clutch analysts. We are thrilled to have had six such reviews so far and to be featured in Clutch’s 2019 research. Take a look at what’s being said about us:

“Roja Interactive turned our vision into a reality; in fact, the site is even better than what we had envisioned.” – James McCrone, Dickinson Square West Civic Association

“What they designed for me took my vision to the next level, for it was something that I would never have been able to do.” – Lori Kovell, Cope Better Therapy

We have also been featured on Clutch’s sister platforms. The Manifest guides buyers towards making the best-fit decision for their project and business needs through hard data, expert insights, and actionable advice. Visual Objects is an alternative platform that allows buyers to visualize future projects by looking through professional and creative portfolios.

We would like to thank all our former clients who took the time to speak with Clutch about their experience working with us. Feel free to drop us a line or look through our blog for more on the amazing work that you could be a part of too!

The post Roja Interactive Receives Third Clutch Leader Award for Top Creative & Design Agencies Pennsylvania 2019! appeared first on Roja Interactive.

At Roja Interactive, we are dedicated to producing unmatched results for our clients. Our client-centered approach to business has allowed us to develop websites and applications that target the needs of each of our clients. Our small team of three exceptionally trained and dedicated designers, developers, and strategists works hard to give clients top-notch products. Our services are in web design, e-commerce development, and search engine optimization. Due to our devotion to clients and ability to deliver outstanding results, Clutch has featured us as one of the best SEO services in Philadelphia.

Clutch is a B2B ratings and reviews research firm in Washington D.C., that works to connect businesses with ideal providers in order to enable success. Their analysts interview clients and find the best software, consultants, and agencies out there. Their results have scored us with a 4.9 rating. We are extremely proud of this accomplishment.

Take a look at a few of our recent reviews on Clutch’s profile:

“Their responsiveness stood out. When I talked with Jason, who I believe is the owner, I felt like he really took the time to listen to what my vision was and the concerns I had. It was a collaborative approach.”

–  Owner, Cope Better Therapy

“Jason is the owner. He is heavily involved in every single project as well as in the service aspect of his business. Jason and I interact regularly, and he’s very easy to work with. I don’t think he’s missed a deadline.”

– VP of Brand Operations, MBB Management

“We’ve had bad experiences with similar vendors in the past, so it was refreshing to work with Roja Interactive. Jason presented options and solutions upfront. It was nice to work with a firm that demonstrates integrity.”

– CEO, School Support Services

In addition to Clutch’s recognition, we have also been featured on their sister site, The Manifest, as one of the best web designers in Philadelphia. The Manifest is a business news website that provides information for innovators, entrepreneurs, and small and mid-market businesses. Their Visual Objects page, where we have also gained a presence as a one of the top web design companies, is a portfolio website that displays work from the top creative firms.

“Clutch’s platform of in-depth client reviews, data-driven content, and vetted market leaders makes them one of the top B2B buying guides in the industry. We’re honored and excited to be recognized and featured as a 2019 Clutch Leader for Philadelphia website design!”

We are so proud of our achievement and immensely thankful to our clients and to the Clutch team.

The post Roja Interactive Recognized as One of the Best Companies in Philadelphia by Clutch! appeared first on Roja Interactive.

“Every champion was once a contender that refused to give up” Rocky Balboa.

Like our favorite boxer from Philly once famously stated, champions need to have an incredible drive to succeed. Regardless of the obstacles in front of them, a true champion will continue to work until the job is done. At Roja Interactive, we work with our clients as partners in order to develop powerful digital strategies that produce results. And we love what we do.

That’s why we are extremely excited to announce we have recently been named a top Philadelphia digital agency in 2017 by Clutch. Clutch ranks hundreds of digital agencies across the nation in order to find the best of the best. They evaluate companies based on factors such as market presence and client reviews. This year, we cracked the top 10 ranking in Philadelphia! This would not have been possible without our exceptional clients. Here is just one example of what our clients have had to say to Clutch:

“Jason is the owner. He is heavily involved in every single project as well as in the service aspect of his business. Jason and I interact regularly, and he’s very easy to work with.” Mark Ludes, MBB Management

The relationships we have with our clients are one of the main factors that we made this list. It is crucially important that we achieve a 100% client satisfaction rate, or else we do not consider our work a success. We are humbled by this honor, and we can’t wait to see what its in store for the rest of the year. If you’d like to see the rest of our client reviews, visit our Clutch profile!

The post Roja Interactive Named Top Philadelphia Digital Agency in 2017 By Clutch appeared first on Roja Interactive.

Blogging isn’t just for DIYers and crafty stay-at-home moms. Blogging helps your dental office generate more calls, more patients and more profit.  It is the lifeblood of any serious marketing effort and is one of the best ways to convert page views into leads. Whether you are just starting your dental practice or are looking to breathe new life into an established office, blogging is just as important for the dental industry as it is for any other. Every day, hundreds of thousands of potential patients go online to not just look for a new dentist, but look for information about procedures.

Blogging is a great way to bring those searchers to your website, provide them with the necessary information, and convert their interest into a new lead. Not convinced? Here are more reasons why you need to start blogging as soon as possible.

1. A blog is the perfect place for backlinks. What are backlinks? In its simplest form, it a link to your main website. If you frequent forums or blogs, you have probably seen forum posts or signatures, as well as blog comments, which include a link back to another webpage. When that page has nothing to do with the original subject, it is a fairly shady way to try to drive traffic to a webpage. However, in the context of your blog, driving traffic to your main website, a backlink is a perfectly appropriate and effective tool.

Google loves backlinks—they can seriously boost your search engine optimization, especially because when you include a link to your dental website, in your post about something related to dentistry, you are building a tangible reference that the search algorithm can see and use to promote your page.

But how do you include them? One great way is to include, at the end of every post, a tag that says something to the effect that if the readers wants more information about the topic of the blog, he or she should visit your website, with a hyperlink right there. The blog visitor has just read your helpful content and is funneled directly to your webpage, now that your content has established your name as an authority in the field of dentistry. It’s the perfect way to increase page views and to ensure high-quality leads come your way.

2. The bigger your website is, the better. Just as search engines love backlinks, they also love large, dynamic websites. The more content you have, the better—as long as that content is valuable. You never want to just pump your blog full of useless or unoriginal content, but having a large website that is constantly and consistently updated is a major benefit for SEO.

Each individual blog article you publish will be considered a separate page. That means that the earlier you start blogging and the more consistent you are with it, the bigger your website will be. Think of your website as a bug on the internet’s web. The larger you are, the bigger the vibrations you make will be and the easier it will be for the spider (the web crawler) to find you. Unlike a bug on a web, however, you won’t be eaten, you’ll just be easier for potential patients to find.

The most important thing to remember is that originality is king. Copying and pasting from another website will only flag your blog, and eventually, your website. Even unoriginal titles or topics can hurt you, as your post will be lost in a sea of similar content. It can be difficult to find something unique to say about your industry, but dentistry isn’t completely inundated with blogs yet—just keep writing. Write about topics that you know concern your patients. Make your blog a hub of information about dentistry, from the implant process to how to reduce dentist appointment anxiety. The more information you have, the more likely potential patients are to stop by and be funneled towards your webpage.

3. Blogging gives you the opportunity to include a wide variety of keywords, without keyword stuffing. In the past, you used to be able to fill a webpage with a search phrase, literally stuff it into your content, and be the very first search result on Google. Now, the search algorithms are far more sophisticated, and having a single keyword too frequently can actually hurt you as you attempt to rank. This is where simple page content can fall short. It needs to be long enough to include enough keywords, without being too long that no page visitor will read and respond to it.

A blog solves all of these problems. Not only does it provide a much better forum for long content, it also allows you to include varied keywords that would seem stilted and strange in page content. You can hit a wider variety of topics in blogs, and because there will be far more content on your blog overall, you can focus on a single keyword in one post, without using up all of your “real estate.”

Keywords are still the core of all search engine optimization. A blog is a great way to provide fresh, keyword-rich content that drives users looking for “root canal in New York City” and users “best New York dentists” to your page—and you don’t have to figure out how to fit both of those phrases into the same two-hundred words naturally.

More and more, a thriving, active blog is what drives traffic and lead, no matter what your market it is. If you don’t already have a blog, now is the time to start one. If you have one but don’t update it regularly, or use it only for practice news, now is the time to start utilizing it.

Interested in Dominating Search Results? Download our free ebook now.

Download eBook Now

The post Blogging for Dental Offices: Why You Need to Start Blogging Now appeared first on Roja Interactive.

This is pretty obvious, but you’d be surprised how many dentists and orthodontists still do not have a website. Your dental website is the digital face of your practice. More and more patients are searching for a dentist or orthodontist online via search engines, social media, and local directories, and these searches increase with each passing year.

If you don’t have a website, you are missing out on a huge part of the potential for growing your practice.

2. You Don’t Use Social Media

So many dentists and orthodontists we meet fail understand and appreciate the power of social media. A person’s health is one of the most important things a person possesses. They are not going to trust just anyone to fill that cavity or administer braces. They are going to call someone they trust. Trust is built via referrals from family, friends, colleagues, and even other websites.

Social media carries a tremendous impact when it comes to building that trust.

3. You Haven’t Officially Claimed Your Google Places Listing

Currently, when a person searches in Google for a local service provider, such as a dentist or orthodontist, the results will often include local, maps-based results based on the user’s IP address. What appears in these local search results depends on a number of factors.

One of the more important factors is whether or not your business address is officially registered with Google through Google Places. If Google does not know that you have an official business at XYZ address, then there is less of a chance it will appear in their Google Maps results, which powers the local search results a user sees.

If you are already appearing in the results, be sure to officially claim your listing. If not, you should create your listing immediately.

4. Your Website is Out-dated

Do you have a stock photo from 1998? Is you the address on your website old? Is it broken? Has it been more than 6 months since you updated your website with fresh, relevant content?

Many dental professionals forget that your website is a marketing tool and must always be updated with new and engaging messaging and content. Not only do people love fresh content, but the search engines reward websites with new content that’s continually updated on a regular basis! It’s a win-win when you update regularly.

5. There Are No Easy Ways to Contact Your Office

In an ever-changing, fast-paced culture that revolves more and more around the mobile phone, it’s more important than ever to make sure you give your visitors the most effortless website experience.

Most of the time, when a visitor reaches your website, they want to call you, schedule an appointment, or get directions. Making sure it’s easy and obvious on how to do this will ensure that potential patients won’t leave your website out of frustration or distraction. This means having easy-to-see buttons, click-to-call phone numbers, and clickable (text-based) addresses that open a map.

6. You Do Not Have Any Online Reviews

Having a website that’s easy to use helps to establish trust with potential patients. Being active in social media will reinforce that trust. Having online reviews from past and current patients that others can easily read will often times seal the deal for that new patient.

The more satisfied a patient is, the higher the chances are of that person becoming a raving fan of you and your practice. Be sure to always over-deliver and guide happy patients to the proper review websites (Google, Yelp, Yahoo!, Facebook, etc.) to leave their amazing account of the awesome care they just received at your office.

7. Your Website is Not Mobile Optimized

According to a Google study, mobile optimized sites increase click-to-call by 10-30% for businesses. There are now more mobile devices on earth than there are people. With more people searching for local services via their mobile phone each day, it’s really important to make sure they have the best experience possible on your website, regardless of device.

In other words, it’s time to get mobilized.

Click Here To Take Our Dental Survey

The post The Top 7 Reasons You Might Be Losing Out On New Patients appeared first on Roja Interactive.

Above: Amazon’s first version.

Amazon’s founder, Jeff Bezos, insists that putting customers first since the beginning has been — and continues to be — the best competitive advantage Amazon has.

“We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’resuccessful: Put the customer first. Invent. And be patient.”

===

“Put the customer first. Invent. And be patient.” – Great advice for new and existing businesses.

This is an excerpt from an excellent post by Belle Beth Cooper over at Buffer.  Read the full post here:

https://medium.com/@buffer/the-first-version-of-google-facebook-and-youtube-and-more-and-what-they-can-teach-us-about-4d804fc896f8

The post Put the customer first. Invent. And be patient. appeared first on Roja Interactive.

The History of Typography – Animated Short from Ben Barrett-Forrest on Vimeo.

A paper-letter animation about the history of fonts and typography.  

• 291 Paper Letters.
• 2,454 Photographs.
• 140 hours of work.

Created by Ben Barrett-Forrest © Forrest Media – 2013

The post Great Little Video of The History of Typography appeared first on Roja Interactive.

When running a online marketing campaign, you are going to find that your website is very effective for some users, and very ineffective for other users. This happens partially because of the mindset of each individual, and partially because of how they come across your website. When a consumer finds your website through Google, they are mentally prepared for a website that differs greatly from the website Twitter, Facebook, and Tumblr users are expecting.

This means that you need landing pages that cater to each source of traffic and have their needs and desires in mind. Here are seven essentials that you need to understanding before you start crafting your landing page copy and design. 

1. Create That Copy

Obviously, don’t just cut and paste the copy from your marketing campaigns. You should, however, ensure that the messages mirror each other, that they harmonize. One of the best ways to get someone to click away from your page is to present them with a discordant message.  Keeping your messaging consistent will ensure a higher trust level and engagement.

Make sure your landing page copy is as interesting and engaging as possible while elaborating on the information providing by the advertisement. After all, if someone clicked through an advertisement, it was probably to obtain more information about the product or service being advertised. Make sure they don’t have to search for that information. Don’t make it hard on consumers.

In a recent QuickSprout article we learned that the Obama administration’s tested headlines for one of their marketing campaigns.  This campaugn saw a 21% increase in conversions when their page copy related directly to their other campaigns or to previous pages.

Who wouldn’t want a 21% increase in conversions?;

2. Be a Problem Solver

This is the core of marketing.

The most effective advertisements provide a solution to a consumer’s problem. When that consumer clicks through to your landing page, tell them how you are going to solve whatever problem they have.

For example, if you run a weight loss business, your target market is everyone trying to lose weight. That is their problem, they “want to lose weight.” When they arrive at your landing page, your page title should tell them how you can solve their problem.

An effective, problem-solving headline might be, “How to Lose 15 Pounds in a Month.” Your consumer is going to be instantly engaged, as they now know this page will solve their problem. This concept is important for every single business in every single industry, so make sure to start your landing pages with titles that demonstarte value to your target market.;

3. Work Your Subheading

Once you have your consumer’s attention, you only have eight seconds to hold that attention before they become distracted and leave your page. It is not enough to offer them a helpful headline, you also need even more detail, in the form of a subheading. This subheading should elaborate on and explain the header while summarizing the page content clearly and concisely in one sentence.

Don’t waste your eight seconds by making your page visitors look for more information. Your consumers want fast, digestible information, so serve it up to them as cleanly as possible.;

4. Clarify Your Campaign

Even if you have a consumer’s attention, you don’t necessarily have their purchase.

If a particular page visitor is impressed with the design and information, they still may not be sure if what you offer is what they need. You can make it easy for them.

Going back to our weight loss example, adding a tag that includes who this workout and diet plan is suited for, can help people know whether or not they should invest their money in it. Even a line that says, “This plan is perfect for students, new mothers, working women, and even retirees!” is a great way to show your consumer that your product is not a waste of their money. Look, it says right there – it’s perfect for me!

Another way to clarify your product or service is to give copious examples of how it can be used and its many benefits.

A bulleted, easy-to-scan list of uses and benefits makes it even easier for interested parties to see whether or not they need what you offer.

For exmple, our weight loss landing page might mention a workout plan that lists the following benefits

• Save time
• Build muscle
• Keep you energized throughout the day
• Help you lose weight and keep it off.

When someone considering the product sees their specific desires listed right on your landing page, they are much more inclined to make a purchase.;

5. Back It Up

Whatever claims you make, provide data that supports those claims. Master copywriter, Neil Pate,l says, “Yes, you may be selling the best weight loss product out there, but a thousand other companies are making that same claim.” Unless you can present statistics that prove you outperform your competitors, it’s better not to make claims that you do.

Nothing is as powerful to consumers as the testimonials and reviews of other consumers. A thriving testimonial section, with legitimate, honest, and detailed reviews of your product and how it benefited the user, is crucial to convincing other consumers to make a purchase.

No matter how good your copy is, very few page visitors are going to be convinced by that alone. The marketplace is still driven by word-of-mouth recommendations. People want to see that others have had real success with your product before they invest any money in it, so provide them with those stories of success.;

6. The Call to Action

For some reason, many landing pages lack this essential feature.  This is a crucial part of your page – probably the most important.

The call to action encourages the consumer to go beyond simply viewing the page and into making a purchase. These calls can be in the form of links and buttons or even simple text which asks the consumer to call a number for more information.

Every landing page needs to give the consumer multiple opportunities to take action, not just one at the bottom, or one just below your headline.

Test a couple of locations and remember that as with all copy on your page, the call to action needs to relate directly to the product. Simply saying, “Click here for more info” or “Buy Now!” won’t do the trick as well as a button that says, “Start losing weight today!”

Testing is key when it comes to this element of your landing page. Remember that visitors from disparate sources are going to react differently to different placements and wordings. Mixing them up, trying several different locations, and call tactics will help you find the right combination for the greatest percentage of conversions.;

7. Keep It Above Board

Unless your brand is as big as Amazon, you are going to need to prove your trustworthiness to every person who lands on your page.

The internet is a dangerous place to make purchases, and most people are wary of providing personal financial information unless they see the proper security measures in place. These are most commonly recognized by “trust seals,” or those badges that every legitimate commerce page has displayed.

These show your consumer that your webpage is not only safe, but also approved by companies whose sole purpose is to keep their information safe.

From landing to checkout, every page should be stamped with these seals. Most important, of course, is the checkout page, but having them on every page actually encourages consumers to take the actions necessary to get to that checkout page.

This is the best way to build trust between business and customer, especially because consumers can rarely walk into a brick-and-mortar establishment and meet you face to face.;

The Bottom Line

Now that you have the top elements of an effective landing page, don’t forget to fill your landing page with meaningful, valuable content. If you don’t want to clutter up the page with too many words, a testimonial video is a great way to go.

Be sure to keep testing different elements. Successful websites don’t have to be hit or miss. If your landing page is not leading to conversions, switch up your copy, call to action placement, and testimonials until those conversions start rolling in.

The post What Every Effective Landing Page Needs to Be Successful appeared first on Roja Interactive.

It’s the 80/20 principle.  It is the principle that 80% of our results, come from about 20% of our causes.

What does that mean? It means that from small and simple actions, come the biggest rewards and changes.

As a basic principle, it is demonstrated in the clothes that we wear, in the activities that we engage in, and the people that we most communicate with.

Studies have shown that most people only wear about 20% of their clothing 80% of the time. We wear what we like, what is most valuable to us, far more than we wear the other clothing that we have just because it is practical or functional.

How the 80/20 Principle Can Change Your Business

Research has also found that 80% of the emails that people send are to the same 20% of their address book.

But what does this mean for your business?

Those same studies have shown that about 80% of a business’s profits come from the same 20% of their customers, who are buying 20% of the company’s products or services.

This principle shows us that if business owners put more effort into that 20%, which is a relatively narrow portion of their world, they can see much greater profits in the long run.

This, of course, is also a lifestyle principle in which people train themselves to focus 20% of their day on activities that can produce 80%-sized results in the future (like eating healthy, working out, building relationships, etc.).

But do you want to know how you can use the 80/20 principle in order to change your business?

Believe it or not, a few small changes can add up to huge results in the long term. Here are some 20% changes you can make immediately to see major gains.

1. Make a list of the things that you do each day.

Take a look at this list.

How many of the actions that you perform each day have little or no effect on your future?

How many things do you do each day amount to nothing in the end?

This does not have to be a depressing exercise, it should help you realize that you, like most people, spend large portions of your day thinking about or completing trivial tasks.

If you could divert energy from those trivial tasks into the tasks that really do matter that do have long term results, how much better would those results be?  

When it comes to your business, look and see how much time you are spending dealing with tasks that could be taken care of by someone else – or that are even really relevant to the growth of your business.

This process should help you simplify your tasks down to just the things that you are supposed to be doing and will reap the most rewards in the end.

2. Guard your time.

While it is important to be generous with your time when it comes to friends, family, and mental health, it is important to guard your time and protect it from being sucked away by tasks and people that do nothing but drain you and do not propel you forward.

In your business life, the worst thing that can happen is to lose an entire day in menial, trivial tasks, or in small dramas that do not help you progress.

Reclaim your time and use it to do only what actually helps you and your company step forward.

For example, if you have a meeting every morning in which nothing valuable is ever accomplished, if it serves only to give people time away from their desks, either stop attending or stop holding that meeting until you have something that really needs to be discussed.

See How Tim Ferriss Masters This In “The 4 Hour Workweek“

3. Exist right now.

It is vitally important to be thinking about the future, where you want your company to go and what you want it to do, but it is also important to live in the “now”.

If you live too far in the future, you will not have the ability to get done what needs to be done in order to achieve your goals in the future.

Making the most of right now is the best way to make the most of the future.

You are presently making an investment in the future of your company, and the only way to see a return on that investment is to really use the present moment to its fullest.

So spend less time worrying about whether or not something will work out, and spend your time throwing your all into a project to ensure that it works out.

4. Don’t neglect your relationships.

In business, there is nothing more important than strong, vibrant relationships, both with the people you work with and the people that you want to work with.

Yes, you are selling a product or service, but the only way to get someone to buy that product or service is to build a relationship of trust with that person.

When you frame all of your marketing efforts from this position, you will begin to craft more direct, personal messages that specifically answer the questions your customers have.

In building a business, whether you are just starting out or have been open for decades, having a personal relationship with your employees is also important.

When you genuinely like working together, the work day is more pleasant and people are more willing to perform tasks and do what is asked of them.

While it is important to draw a line between friend and boss, there is no need to be a task master.

Putting effort into this 20% of your life and stripping away the excess is a great way to ensure that you make the most of the time that you have to build a strong, profitable business.

The post The 80/20 Principle & How Your Choice in Clothes Can Change How You Run Your Business appeared first on Roja Interactive.