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      <title>RM Announcements</title>
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      <copyright>Copyright 2010</copyright>
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         <title>Discount for UX Lisbon</title>
         <description>&lt;p&gt;We're proud to sponsor the first &lt;a href="http://www.ux-lx.com/"&gt;UX Lisbon conference&lt;/a&gt;, which takes place May 12-14.  Rosenfeld Media authors &lt;strong&gt;Luke Wroblewski&lt;/strong&gt; and &lt;strong&gt;Donna Spencer&lt;/strong&gt; are on the program, as is &lt;a href="http://www.rosenfeldmedia.com/about/editorial/"&gt;editorial board&lt;/a&gt; member &lt;strong&gt;Steve Krug&lt;/strong&gt;.  Early bird registration (deadline is February 28) saves you €200, and being a good personal friend of Rosenfeld Media saves you another 10% (use code ROSENFELD2010).&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/rosenfeldmedia/~4/nxxmawBzI4E" height="1" width="1"/&gt;</description>
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         <pubDate>Tue, 23 Feb 2010 12:51:10 -0500</pubDate>
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         <title>Free RM book with Websort purchase</title>
         <description>&lt;p&gt;Our friends at &lt;a href="http://websort.net"&gt;Websort&lt;/a&gt;, whose software enables you to perform remote card sorting studies online, are giving away copies of Rosenfeld Media books with each purchase!  Choose from &lt;em&gt;&lt;a href="http://rosenfeldmedia.com/books/cardsorting/"&gt;Card Sorting&lt;/a&gt;, &lt;a href="http://rosenfeldmedia.com/books/prototyping/"&gt;Prototyping&lt;/a&gt;,&lt;/em&gt; and our newest title, &lt;em&gt;&lt;a href="http://rosenfeldmedia.com/books/remote-research/"&gt;Remote Research&lt;/a&gt;.&lt;/em&gt;  Learn more &lt;a href="http://websort.net/blog/2010/rosenfeld-book-offer/"&gt;here&lt;/a&gt;.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/rosenfeldmedia/~4/JYqju81ue6g" height="1" width="1"/&gt;</description>
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         <pubDate>Mon, 22 Feb 2010 11:48:20 -0500</pubDate>
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         <title>Free copy of Remote Research with purchase of Usabilla</title>
         <description>&lt;p&gt;Ready to learn about and then do some remote user testing?  Then &lt;a href="http://usabilla.com/plans"&gt;purchase a Usabilla license&lt;/a&gt; and you'll receive a free copy of &lt;strong&gt;Nate Bolt&lt;/strong&gt; and &lt;strong&gt;Tony Tulathimutte's&lt;/strong&gt; &lt;a href="http://rosenfeldmedia.com/books/remote-research/"&gt;&lt;em&gt;Remote Research&lt;/em&gt;&lt;/a&gt;.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/rosenfeldmedia/~4/nLYAbI_eGKw" height="1" width="1"/&gt;</description>
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         <pubDate>Mon, 15 Feb 2010 22:24:27 -0500</pubDate>
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         <title>New RM book:  Remote Research</title>
         <description>&lt;p&gt;We're absolutely thrilled to announce the publication of our sixth book, &lt;em&gt;&lt;a href="http://rosenfeldmedia.com/books/remote-research/"&gt;Remote Research&lt;/a&gt;:  Real Users, Real Time, Real Research&lt;/em&gt; by &lt;strong&gt;Nate Bolt&lt;/strong&gt; and &lt;strong&gt;Tony Tulathimutte&lt;/strong&gt;.  &lt;/p&gt;
           &lt;p&gt;When it comes to remote research, there are many skeptics, and their criticisms are fair.  In their book, Nate and Tony more than answer these criticisms, and make a strong case for something that is beginning to seem inevitable.  After all, the tools for performing remote research&amp;#8212;to which the authors devote an entire chapter&amp;#8212;are becoming more powerful and more specialized.  And the increasingly global and distributed nature of our users is perhaps the strongest case for becoming literate with remote research.&lt;/p&gt;

&lt;p&gt;&lt;a href="http://rosenfeldmedia.com/books/remote-research/"&gt;Here's the book&lt;/a&gt; that will help you do so&amp;#8212;in 266 beautifully illustrated pages, as well as two DRM-free PDF versions (one screen-optimized, and one for you to print yourself).  The illustrations are all available under a Creative Commons license via &lt;a href="http://www.flickr.com/photos/rosenfeldmedia/sets/72157622956728987/"&gt;Flickr&lt;/a&gt;.  And you'll find lots of other useful material on the book's &lt;a href="http://rosenfeldmedia.com/books/remote-research/"&gt;site&lt;/a&gt;, including &lt;a href="http://rosenfeldmedia.com/books/remote-research/content/testimonials/"&gt;wonderful testimonials&lt;/a&gt; from such folks as &lt;strong&gt;Jared Spool&lt;/strong&gt;, &lt;strong&gt;Mike Kuniavsky&lt;/strong&gt;, and &lt;strong&gt;Chauncey Wilson&lt;/strong&gt;.&lt;/p&gt;

&lt;p&gt;Finally, you can take 15% off your purchase.  How?  &lt;a href="http://twitter.com/rosenfeldmedia"&gt;Follow @rosenfeldmedia&lt;/a&gt; on Twitter, and we'll instantly DM you the discount code.&lt;/p&gt;

&lt;p&gt;Enjoy!  And please pass along the news to anyone who might be interested in learning more about remote research.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/rosenfeldmedia/~4/ALssxFuN4HY" height="1" width="1"/&gt;</description>
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         <pubDate>Thu, 11 Feb 2010 10:31:02 -0500</pubDate>
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         <title>Upcoming author talks and a UX London discount</title>
         <description>&lt;p&gt;We've updated our &lt;a href="http://www.rosenfeldmedia.com/events/"&gt;author event calendar&lt;/a&gt;; as always, the distance our authors go (and the variety of topics they cover) is impressive, to say the least.&lt;/p&gt;

&lt;ol&gt;And for those of you in and near London, two notes of interest:
        &lt;li&gt;&lt;a href="http://2010.uxlondon.com/"&gt;UX London's&lt;/a&gt; early bird registration deadline is January 31; they've kindly offered friends of Rosenfeld Media a &lt;a href="http://uxlondon2010.eventbrite.com/?discount=Rosenfeld"&gt;10% discount&lt;/a&gt;.&lt;/li&gt;
	&lt;li&gt;Our own &lt;strong&gt;&lt;strong&gt;Lou Rosenfeld&lt;/strong&gt;&lt;/strong&gt; will teach his &lt;a href="http://events.etre.com/events/2010/etre-get-together/workshops/lou-rosenfeld/"&gt;search analytics workshop&lt;/a&gt; on March 1, sponsored by the wonderful people at &lt;a href="http://etre.com/"&gt;Etre&lt;/a&gt;.  Early bird &lt;a href="http://events.etre.com/register/"&gt;registration&lt;/a&gt; is also January 31.&lt;/li&gt;
&lt;/ol&gt;&lt;img src="http://feeds.feedburner.com/~r/rosenfeldmedia/~4/E0ZCJvVGAcM" height="1" width="1"/&gt;</description>
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         <pubDate>Thu, 28 Jan 2010 14:05:30 -0500</pubDate>
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         <title>New book signing:  "Playful Design" by John Ferrara</title>
         <description>&lt;p&gt;Many designers and developers are finding that their applications and sites are far more engaging when they incorporate game-like qualities.  So we're thrilled that &lt;strong&gt;John Ferrara&lt;/strong&gt; will be tackling this topic in his new book, &lt;em&gt;&lt;a href="http://www.rosenfeldmedia.com/books/game-design/"&gt;Playful Design&lt;/a&gt;: Creating Game Experiences in Everyday Interfaces.&lt;/em&gt;&lt;/p&gt;
           &lt;p&gt;Here's the blurb:&lt;br /&gt;
&lt;blockquote&gt;Game design is a sibling discipline to software and Web design, but they're siblings that grew up in different houses.  They have much more in common than their perceived distinction typically suggests, and user experience practitioners can realize enormous benefit by exploiting the solutions that games have found to the real problems of design.  This book will show you how.&lt;/blockquote&gt;&lt;/p&gt;

&lt;p&gt;&lt;br /&gt;
You can keep up with John's work by visiting the &lt;a href="http://rosenfeldmedia.com/books/game-design/"&gt;book site&lt;/a&gt; and subscribing to its &lt;a href="http://feeds.rosenfeldmedia.com/game-design/"&gt;RSS feed&lt;/a&gt;.  You can also sign up to &lt;a href="http://rosenfeldmedia.com/books/game-design/info/publication_notification/ ."&gt;be notified&lt;/a&gt; (and receive a discount) when it goes on sale.&lt;/p&gt;

&lt;p&gt;Our last three book signings have corresponding Ning communities, and &lt;a href="http://playfuldesign.ning.com/"&gt;this one&lt;/a&gt; is no exception&amp;#8212;we hope you will participate.  And of course, you can follow John on Twitter: &lt;a href="http://twitter.com/ferrarajc"&gt;@ferrarajc&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;The book is due out in 2011.  If you're anxious to learn more about how UX and game design intersect right away, you might consider purchasing John's Future Practice webinar on the topic, &lt;a href="http://www.rosenfeldmedia.com/webinars/game-design/"&gt;Extending Game Design to Business Applications&lt;/a&gt; (recorded in July of 2009).&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/rosenfeldmedia/~4/7o0ITXnIIgM" height="1" width="1"/&gt;</description>
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         <pubDate>Tue, 12 Jan 2010 11:53:20 -0500</pubDate>
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         <title>Looking ahead to 2010</title>
         <description>&lt;p&gt;Like everyone else, we're considering how we'd like the new year to be different than the last one.  Following are the areas that we're tackling right now.  (I won't call them "resolutions"&amp;#8212;that just means plans, with little guaranty of actions.)  We'd love your input:  what's missing from this list?  And are we doing enough in each area?&lt;br /&gt;
&lt;/p&gt;
           &lt;ul&gt;
	&lt;li&gt;&lt;strong&gt;More Books:&lt;/strong&gt;  &lt;a href="http://rosenfeldmedia.com/books/remote-research/"&gt;&lt;em&gt;Remote Research&lt;/em&gt;&lt;/a&gt; (by &lt;strong&gt;Nate Bolt&lt;/strong&gt;&lt;/strong&gt; and &lt;strong&gt;Tony Tulathimutte&lt;/strong&gt;) will go on sale in January, and we're expecting these additional titles to go on sale by the middle of 2010:  &lt;a href="http://www.rosenfeldmedia.com/books/comics/"&gt;&lt;em&gt;See What I Mean&lt;/em&gt;&lt;/a&gt; (by &lt;strong&gt;Kevin Cheng&lt;/strong&gt;), &lt;a href="http://www.rosenfeldmedia.com/books/storytelling/"&gt;&lt;em&gt;Storytelling for User Experience Design&lt;/em&gt;&lt;/a&gt; (by &lt;strong&gt;Whitney Quesenbery&lt;/strong&gt; and &lt;strong&gt;Kevin Brooks&lt;/strong&gt;), and &lt;a href="http://www.rosenfeldmedia.com/books/searchanalytics/"&gt;&lt;em&gt;Search Analytics&lt;/em&gt;&lt;/a&gt; (by &lt;strong&gt;Louis Rosenfeld&lt;/strong&gt; and &lt;strong&gt;Marko Hurst&lt;/strong&gt;).  That'll put us at nine titles total (with, of course, &lt;a href="http://www.rosenfeldmedia.com/books/"&gt;more&lt;/a&gt; on the way).  For us, that feels significant, but for you, it might not seem like many.  We're grappling with the challenge that many new businesses face:  should we publish new titles at a faster rate?  Would doing so risk quality?  Will the community of UX practitioners grow fast enough to support many more titles?  And, of course, what new books do &lt;em&gt;you&lt;/em&gt; need to help you design better user experiences?&lt;/li&gt;
	&lt;li&gt;&lt;strong&gt;More Ways to Get Our Books Outside the US:&lt;/strong&gt;  We hope we're adequately repaying the patience of our European customers by finally getting &lt;a href="http://www.rosenfeldmedia.com/announcements/2009/12/hello_europe.php"&gt;European fulfillment&lt;/a&gt; in place (out of Belfast, Northern Ireland).  This means we now can ship more quickly and cheaply to European addresses, as well as make it easier for you to purchase via retailers like &lt;a href="http://www.amazon.co.uk/shops/rosenfeld-media"&gt;Amazon.co.uk&lt;/a&gt; and &lt;a href="http://www.lob.de"&gt;Lehmanns&lt;/a&gt;, the German bookseller.  It's been extremely challenging to get to this point, but we hope it will be well worth it.  If you're in Europe, we'd love to know if you're noticing a difference; if you're in other parts of the world, please let us know how your experience is and we can look into serving your region more effectively. &lt;/li&gt;
	&lt;li&gt;&lt;strong&gt;More Ways to Buy Our Books:&lt;/strong&gt;  We've been asked many times if it was possible to purchase a subscription for the next year's worth of RM books.  Not quite, as we're never sure how many books will come out during a given year.  But we are working on a way to bundle&amp;#8212;at a good discount&amp;#8212;the &lt;strong&gt;next four books we publish&lt;/strong&gt; as a package, whatever they might be.  We'll also begin selling the &lt;strong&gt;entire Rosenfeld Media library&lt;/strong&gt; as a package, and also at a nice discount.  Expect both of these to become available by March.  We're also developing partnerships with companies like &lt;a href="http://www.optimalworkshop.com/"&gt;Optimal Workshop&lt;/a&gt;, &lt;a href="http://limechile.com/"&gt;Lime Chile&lt;/a&gt;, and &lt;a href="http://usabilla.com/"&gt;Usabilla&lt;/a&gt; to package our books with subscriptions to their wonderful software services.&lt;/li&gt;
	&lt;li&gt;&lt;strong&gt;More Ways to Use Our Books:&lt;/strong&gt;  Many of you would like to purchase a PDF of our books that you can print on your own A4 or letter-size printer paper.  We're in the process of making that an option for all of our books; look for this to be done in Q1 2010.  Additionally, regarding mobile devices, we've thrown our eggs into the EPUB basket, and are hoping that all of our books will be available that way by Q2 2010.  We're finding more interest in MOBI format for the Kindle, but still believe the large majority of our customers are using other readers, like the iPhone.  Are we wrong?  Let us know; the beauty (and curse) of having a digital publishing strategy is that you can (and must) change it every six months.&lt;/li&gt;
	&lt;li&gt;&lt;strong&gt;More Ways to Read Our Books:&lt;/strong&gt;  Through a partnership with &lt;a href="http://blog.insightbook.co.kr/"&gt;InSight Books&lt;/a&gt;, many of our books are being translated into Korean (&lt;em&gt;Web Form Design&lt;/em&gt; and &lt;em&gt;Mental Models&lt;/em&gt; are now on sale via InSight).  We're about to finalize plans to partner with a Chinese publisher so our books will begin to be translated into Mandarin.  And we're in discussions with a potential Japanese partner; are there other languages for which we should be seeking a translation partner?&lt;/li&gt;
	&lt;li&gt;&lt;strong&gt;More Ways for Us to Engage:&lt;/strong&gt;  As a publisher that exclusively serves the UX community, we really hope to create better opportunities for engagement between our books' readers, authors, UX thought leaders, and, ultimately, Rosenfeld Media itself.  This is easier said than done.  We now realize that book blogs alone are insufficient, so we've been sharing our authors' posts via &lt;a href="http://twitter.com/RosenfeldMedia"&gt;Twitter&lt;/a&gt; as well as &lt;a href="http://feeds.rosenfeldmedia.com/RosenfeldMediaAllBooks"&gt;RSS&lt;/a&gt;.  We've also worked with two of our authors to create &lt;a href="http://agile-ux.ning.com/"&gt;Ning&lt;/a&gt; &lt;a href="http://designforcare.ning.com/"&gt;communities&lt;/a&gt;.  We're investigating making our books more engaging by making them&amp;#8212;and their indices&amp;#8212;&lt;a href="http://louisrosenfeld.com/home/bloug_archive/2009/12/a_union_index_1.html"&gt;more searchable&lt;/a&gt;.  And, working with &lt;a href="http://infinityplusone.com/"&gt;Infinity Plus One&lt;/a&gt;, we're dramatically revamping &lt;a href="http://uxzeitgeist.com"&gt;UX Zeitgeist&lt;/a&gt;, fixing the broken parts and looking to make it much easier to suggest UX books and topic ideas.  Yet, it never feels like enough.  We want to create conversation and, ultimately, learning about UX topics, but always feel like we're not quite there.  If there is single area where we could, um, engage with you best, it's this one.  So:  how can we engage with you better?&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;That's what we're up to, and where we're looking to move forward in 2010.  We appreciate your support in getting us this far, and would love for your suggestions as we move ahead.  Many thanks and best wishes for a wonderful new year!&lt;br /&gt;
&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/rosenfeldmedia/~4/CWcrHQF_Xyg" height="1" width="1"/&gt;</description>
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         <pubDate>Tue, 29 Dec 2009 13:59:14 -0500</pubDate>
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         <title>Hello Europe!</title>
         <description>&lt;p&gt;Until the past week or so, we've shipped all of our books from a facility outside Detroit, Michigan in the US.  While a quick perusal of our &lt;a href="http://www.amazon.com/gp/help/seller/at-a-glance.html/ref=olp_merch_name_1?ie=UTF8&amp;isAmazonFulfilled=0&amp;asin=1933820063&amp;marketplaceSeller=0&amp;seller=A1HQ83XGPCXHEC"&gt;shipper ratings&lt;/a&gt; at Amazon.com suggests that this arrangement has worked well, many of you have asked us to find a way to lower the price and shorten the shipping time to European addresses.  &lt;/p&gt;
           &lt;p&gt;We've been working hard to set up such an arrangement for many, many months, and we're glad to let you know that we are now successfully fulfilling orders from a Belfast, Northern Ireland facility.  When you enter a European shipping address in our cart, you'll automatically be provided with appropriate shipping options. &lt;/p&gt;

&lt;p&gt;Naturally, there will be some glitches, and we appreciate your patience and feedback as we squash them.  Please comment here and let us know how we can improve the process; many thanks!&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Update, December 22:&lt;/strong&gt;  ...and now you can purchase our books via &lt;a href="http://www.amazon.co.uk/shops/rosenfeld-media"&gt;Amazon.co.UK&lt;/a&gt;!&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/rosenfeldmedia/~4/sY5cbxPJF2E" height="1" width="1"/&gt;</description>
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         <pubDate>Mon, 14 Dec 2009 10:16:30 -0500</pubDate>
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         <title>Upcoming Author Presentations</title>
         <description>&lt;p&gt;We've just updated our &lt;a href="http://www.rosenfeldmedia.com/events/"&gt;author events calendar,&lt;/a&gt; and as usual, Rosenfeld Media authors will be all over the place:  Portugal (&lt;a href="http://www.ux-lx.com/"&gt;UX Lisbon&lt;/a&gt;), Germany (&lt;a href="http://www.upa2010.org/"&gt;UPA 2010&lt;/a&gt;), the UK (the &lt;a href="http://events.etre.com/events/2010/etre-get-together/"&gt;Etre Get Together&lt;/a&gt;), France (&lt;a href="http://www.webdesign-festival.com/2010/spip.php?lang=en"&gt;Webdesign International Festival&lt;/a&gt;), and many US venues, not to mention virtually as well (at the &lt;a href="http://www.uie.com/events/virtual_seminars/"&gt;UIE Virtual Seminar series&lt;/a&gt;).  We'll be in force at &lt;a href="http://interaction.ixda.org/"&gt;Interaction10&lt;/a&gt; in Savannah, Georgia, with appearances by &lt;strong&gt;Keven Cheng, Luke Wroblewski,&lt;/strong&gt; and &lt;strong&gt;Todd Zaki Warfel&lt;/strong&gt;.  We'll also be visiting the &lt;a href="http://iasummit2010.crowdvine.com/"&gt;IA Summit&lt;/a&gt;, &lt;a href="http://sxsw.com/"&gt;SXSW&lt;/a&gt;, &lt;a href="http://visitmix.com/"&gt;Microsoft MIX 10&lt;/a&gt;, and many other events.&lt;/p&gt;

&lt;p&gt;Check out the full calendar &lt;a href="http://www.rosenfeldmedia.com/events/"&gt;here&lt;/a&gt;.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/rosenfeldmedia/~4/jbOGjqRf8zs" height="1" width="1"/&gt;</description>
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         <pubDate>Tue, 08 Dec 2009 11:36:47 -0500</pubDate>
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         <title>Mental Models now available in Korean</title>
         <description>&lt;p&gt;Our Korean partner, Insight Books, has translated &lt;strong&gt;Indi Young's&lt;/strong&gt; &lt;em&gt;Mental Models&lt;/em&gt; book.  You can learn more and order the book at Insight's &lt;a href="http://blog.insightbook.co.kr/entry/%EB%A9%98%ED%83%88%EB%AA%A8%EB%8D%B8%EC%9D%B4%EB%9E%80"&gt;web site&lt;/a&gt;.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/rosenfeldmedia/~4/9U55YOMR1bY" height="1" width="1"/&gt;</description>
         <link>http://feedproxy.google.com/~r/rosenfeldmedia/~3/9U55YOMR1bY/mental_models_now_available_in.php</link>
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         <pubDate>Tue, 24 Nov 2009 00:14:48 -0500</pubDate>
      <feedburner:origLink>http://www.rosenfeldmedia.com/announcements/2009/11/mental_models_now_available_in.php</feedburner:origLink></item>
      
      <item>
         <title>Todd Zaki Warfel's "Prototyping" now on sale!</title>
         <description>&lt;p&gt;It's here!  Well, technically, your copy of &lt;em&gt;&lt;a href="http://rosenfeldmedia.com/books/prototyping/"&gt;Prototyping&lt;/a&gt;:  A Practitioner's Guide&lt;/em&gt; is sitting in a crate in our fulfillment center in Ypsilanti, Michigan, awaiting swift shipping and tender handling on its way to your loving hands.  Order your copy today to learn the ins and outs of this most practical design tool in a most practical fashion.  &lt;strong&gt;Todd Zaki Warfel&lt;/strong&gt; covers the gamut of prototyping approaches, from low-tech (paper prototyping) to high-tech (Axure and its ilk).  &lt;/p&gt;
           &lt;p&gt;While you're hemming and hawing, read what some &lt;a href="http://rosenfeldmedia.com/books/prototyping/content/testimonials/"&gt;really smart people think&lt;/a&gt; about Todd's work, check out the book's &lt;a href="http://rosenfeldmedia.com/books/prototyping/content/diagrams/"&gt;100 illustrations&lt;/a&gt; via Flickr, and track what people are saying about &lt;a href="http://search.twitter.com/search?q=prototyping"&gt;#prototyping&lt;/a&gt; in Twitterspace.&lt;/p&gt;

&lt;p&gt;And then please &lt;a href="http://rosenfeldmedia.com/books/prototyping/"&gt;order your copy&lt;/a&gt;; it comes in one of two packages:  either our lovely full color paperback plus a DRM-free screen-optimized PDF; or two DRM-free PDFs (one for reading on your screen, the other for printing).&lt;br /&gt;
&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/rosenfeldmedia/~4/i7_LIHmeSlg" height="1" width="1"/&gt;</description>
         <link>http://feedproxy.google.com/~r/rosenfeldmedia/~3/i7_LIHmeSlg/todd_zaki_warfels_prototyping.php</link>
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         <pubDate>Mon, 16 Nov 2009 15:55:47 -0500</pubDate>
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         <title>WUD promo:  50% off our sustainable design book and webinar</title>
         <description>&lt;p&gt;The theme of this year's &lt;a href="http://www.worldusabilityday.org/"&gt;World Usability Day&lt;/a&gt;, which takes place on November 12, is "Designing for a Sustainable World".  WUD is a truly global event, and sustainable design is certainly a global issue.  It's also a personal issue for UX people; whether you're testing a web site or designing a new mobile device, your work will have an impact on people, the environment, and economic systems.  What can you do to ensure your solutions leave the smallest possible footprint on our planet, promote social justice, and contribute to stable, sustainable economies?&lt;/p&gt;

           &lt;p&gt;&lt;strong&gt;Nathan Shedroff&lt;/strong&gt; provides a framework to help you answer this question in his book &lt;a href="http://www.rosenfeldmedia.com/books/sustainable-design/"&gt;&lt;em&gt;Design Is the Problem&lt;/em&gt;&lt;/a&gt; (and in its accompanying &lt;a href="http://www.rosenfeldmedia.com/webinars/sustainable-design-webinar/"&gt;webinar&lt;/a&gt;).  According to Nathan, "usability professionals have an incredible opportunity to build more sustainable solutions across the widest possible criteria and type of solutions. I'm thrilled that this community is so authentically interested in making a difference to the world over and above traditional customer needs."&lt;/p&gt;

&lt;p&gt;To help publicize Nathan's work and support this year's World Usability Day, Rosenfeld Media is offering a 50% discount on both the &lt;a href="http://www.rosenfeldmedia.com/books/sustainable-design/"&gt;book&lt;/a&gt; and the &lt;a href="http://www.rosenfeldmedia.com/webinars/sustainable-design-webinar/"&gt;webinar&lt;/a&gt;.  Code WUD09 can be redeemed in our storefront until November 15.&lt;/p&gt;

&lt;p&gt;Don't forget to visit the WUD site to learn more about this year's many &lt;a href="http://www.worldusabilityday.org/en/events/2009/map"&gt;events&lt;/a&gt; and how to &lt;a href="http://www.worldusabilityday.org/en/get-involved"&gt;get involved&lt;/a&gt;. &lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.rosenfeldmedia.com/books/sustainable-design/"&gt;&lt;img src="http://www.rosenfeldmedia.com/i/covers/sustainable-design-lg.gif" alt="Design Is the Problem book cover thumbnail"&gt;&lt;a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/rosenfeldmedia/~4/rRgbVJeuUME" height="1" width="1"/&gt;</description>
         <link>http://feedproxy.google.com/~r/rosenfeldmedia/~3/rRgbVJeuUME/wud_promo_50_off_our_sustainab.php</link>
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         <pubDate>Thu, 05 Nov 2009 11:29:39 -0500</pubDate>
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      <item>
         <title>Upcoming author events (and discounts)</title>
         <description>&lt;p&gt;We've just updated our &lt;a href="http://www.rosenfeldmedia.com/events/"&gt;calendar&lt;/a&gt;; looks like Rosenfeld Media authors will be mostly in North America during the rest of 2009, with stops in Boston (&lt;strong&gt;Donna Spencer&lt;/strong&gt; at &lt;a href="http://www.uie.com/events/uiconf/2009/"&gt;UIE 14&lt;/a&gt;), Toronto and the Bay Area (&lt;strong&gt;Nathan Shedroff&lt;/strong&gt;, who apparently lives on a plane), and Savannah (&lt;strong&gt;Kevin Cheng&lt;/strong&gt;).  &lt;/p&gt;

&lt;p&gt;We also have some discounts to share: use code 'AEALOU' for $100 off &lt;a href="http://aneventapart.com/2009/sanfrancisco/"&gt;An Event Apart&lt;/a&gt; in San Francisco (where &lt;strong&gt;Luke Wroblewski&lt;/strong&gt; will present), and 20% at the &lt;a href="http://www.uxcon.com/"&gt;UX Conference&lt;/a&gt; in Lugano (use code 'RMuxCH').&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/rosenfeldmedia/~4/DjE0w2SjDhE" height="1" width="1"/&gt;</description>
         <link>http://feedproxy.google.com/~r/rosenfeldmedia/~3/DjE0w2SjDhE/upcoming_author_events_and_dis.php</link>
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         <pubDate>Thu, 15 Oct 2009 11:40:00 -0500</pubDate>
      <feedburner:origLink>http://www.rosenfeldmedia.com/announcements/2009/10/upcoming_author_events_and_dis.php</feedburner:origLink></item>
      
      <item>
         <title>Our first book in EPUB format...</title>
         <description>&lt;p&gt;...is now available!  &lt;strong&gt;Donna Spencer's&lt;/strong&gt; &lt;em&gt;&lt;a href="http://www.rosenfeldmedia.com/books/cardsorting/"&gt;Card Sorting&lt;/a&gt;&lt;/em&gt; can now be read on your iPhone, Sony Reader, Android, or... who knows what else!  These ebook sands seem to shift hourly!  In any case, we optimized the design for Stanza, and checked on Bookworm and ADE, so it should work fine in most cases. &lt;/p&gt;

&lt;p&gt;And best of all, you can't beat the price:  US$5.  So &lt;a href="http://www.rosenfeldmedia.com/books/cardsorting/"&gt;download a copy&lt;/a&gt; now, and please comment here on how this first effort might be improved.  &lt;/p&gt;

&lt;p&gt;(Kindle owners, why are we leaving you out?  Well, our books have full color interiors and complex layouts; the Kindle isn't good at presenting that kind of content, at least not yet.  But Amazon recently purchased the company that developed Stanza, the primary EPUB reader, so perhaps that'll change soon.)&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/rosenfeldmedia/~4/RBUKGXduZp8" height="1" width="1"/&gt;</description>
         <link>http://feedproxy.google.com/~r/rosenfeldmedia/~3/RBUKGXduZp8/our_first_book_in_epub_format.php</link>
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         <pubDate>Thu, 03 Sep 2009 19:42:03 -0500</pubDate>
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         <title>Our authors at SXSW 2010</title>
         <description>&lt;p&gt;Heading to Austin in March?  We're hoping to as well.  Three of our authors have proposals for panels at SXSW 2010, and you can help them get on the program by voting for their panels via SXSW's panel picker:&lt;/p&gt;
&lt;p&gt;
&lt;ul&gt;
	&lt;li&gt;&lt;strong&gt;Marko Hurst:&lt;/strong&gt; &lt;a href="http://panelpicker.sxsw.com/ideas/view/3678?return=%2Fideas%2Findex%2F4%2Fq%3Ahurst"&gt;Site Search Analytics&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;strong&gt;Nathan Shedroff:&lt;/strong&gt; &lt;a href="http://panelpicker.sxsw.com/ideas/view/4172?return=%2Fideas%2Findex%2F4%2Fq%3Amake+it+so"&gt;Made It So (Interface Makers in Movies)&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;strong&gt;Nate Bolt:&lt;/strong&gt; &lt;a href="http://panelpicker.sxsw.com/ideas/view/3765"&gt;FAIL: When User Research Goes Horribly, Horribly Wrong&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;strong&gt;Lou Rosenfeld:&lt;/strong&gt; &lt;a href="http://panelpicker.sxsw.com/ideas/view/2956?return=%2Fideas%2Findex%2F4%2Fq%3Agray"&gt;The Book is Dead. Long Live the Book!&lt;/a&gt; &lt;/li&gt;
&lt;/ul&gt;
Please vote early and often; thanks for your help!&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/rosenfeldmedia/~4/2Ykylmuv5Tg" height="1" width="1"/&gt;</description>
         <link>http://feedproxy.google.com/~r/rosenfeldmedia/~3/2Ykylmuv5Tg/our_authors_at_sxsw_2010.php</link>
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         <pubDate>Tue, 18 Aug 2009 08:46:27 -0500</pubDate>
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